The Chiropractic Undergound

Does Your Report of Findings Look Like A Broken Down Cardboard Box?

Chris W. Burfield — Thu, 12 Jan 2012 18:26:24 +0000

I recently received an email from a Chiropractor who watched the “Chiropractic Marketing: Perception Is Reality” videos I posted where Marketing Guru Frank Kern gave us a look at how American Express Creates “Perceived Value” with their American Express Black Card. If you haven’t watched those videos, you can Click Here to watch them now.

This was the email I received…

Question: “Hi Chris, I watched those video and was just wondering if you had any thoughts on how this pertained to our profession, if at all? Why did you feel the marketing of that package was the best?

I am curious to hear your feedback…

Thanks,

Dr. Rick”

GREAT QUESTION!!! …so good, I decided to make a blog post out of it.

This was my response…

“Hey Dr. Humiston,

Thanks for writing.

…because he’s showing you that “Value” is in the way the package or service is presented the customer.

For example…which of these two scenarios looks more valuable in the eyes of a patient.

Mr. Jones, I looked at your exam findings and I can help you with your back pain. You need to be seen 3 X week for the next 4 weeks to get your problem fixed. Any questions?

…oh, and by the way, here are some home stretches that you can do that will help you get better faster. I want you to do these at least 10 minutes per day, ok?

Mr. Jones, I spent some very significant time last night going over your exam and x-rays.

After a very in-depth evaluation I have determined that you do in fact have a problem I can help.

You need to be seen 3X’s a week for the next four weeks.

Over the course of your care, you are not only going to finally get rid of your back pain, but chances are, you are going to see a significant spike or increase in energy, you’re going to sleep better and you’re finally going to be able to play golf again without the worry of your back going out on you in the future or the fear of having this excruciating back pain for weeks at a time.

Mr. Jones, I spent quite some time last night preparing some very specific home stretching exercises for you.

These stretches are extremely crucial to your quick and speedy recovery.

These exercises are unique to you and your problem, so please don’t share these with others in your family. They are meant to help you an you only. By doing these stretches, you’ll definitely see much faster improvement. …but in addition to that, you are going to be more limber than ever before and research shows that people who stretch daily have less arthritis as they get older and their life span is prolonged by as much as 2 years.

Mr. Jones, I am VERY EXCITED for you! …and I want you to know that I will be putting 110% of my efforts and focus into each

and every adjustment I give you. My #1 GOAL is to see you living life life on your terms…not on the terms of “back pain” Mr. Jones…your life is about to get much, much, better!

Any questions?”

I know docs that give recommendations like the 1st example (and they are either not doing too good, or they are just doing So-So)

…there is no “perceived value” in that first example.

…but do you see how your “perception” changed when you read through the 2nd example?

It’s all about how you “package” your product or service that gives it “high perceived value”.

…the higher the perceived value, the more patients will be willing to pay you and pay you handsomely.

Does that help?

Chris”

So here’s the deal. If you are not “Stacking The Benefits” in your ROF and giving your new patients the “perception” that the $3,000 they are about to throw is a GREAT Investment….they you are going to lose people…every time.

I hope you take this practice building advice and implement it into your practice today. It’s doesn’t matter what chiropractic coaching group your with, what Report of Findings your doing, Group Reports or Individual Reports…this is Marketing 103 and can be applied in any situation and in any industry.

Love and Wisdom to you!

Chris

Chiropractic Marketing: Perception is Reality

Chris W. Burfield — Wed, 04 Jan 2012 19:25:46 +0000

This is a Killer Marketing Lesson from Frank Kern…A Master Marketer!!!

The AMERICAN EXPRESS “BLACK CARD”

PART 1

PART 2

PART 3

PART 4

Merck Kills 60,000 People and Walks Away With $6.5 Billion In Profits!

Chris W. Burfield — Wed, 23 Nov 2011 13:45:55 +0000

The following post was emailed to me by one of my email subscribers, Dr. Eric Mintz.

Friends,

I am asking you to pass the following thought along to as many DCs as possible. In its entirety. It was forwarded to me by my friend and mentor Dr. Tony Palermo. Oh, and be sure to share this with your patients/practice members as well!

I am certain that if each of us passes this along with the request that they too pass it along – we can reach every DC in-box by Thanksgiving Day.

WE doubt our value?
WE question our benefits?

Those within seek acceptance and approval from the medical community?

Those within aspire to medical equality?

REALLY?

I don’t think so…

And so the headline reads, “Merck to pay nearly $1 billion to settle US Vioxx Charges…Civil charges said drug giant promoted the painkiller for unapproved use.”

Read article – click here: http://www.msnbc.msn.com/id/45405977/ns/business-retail/

“In the absence of data, humans default to emotion.”

So here’s some data for you to chew on while chatting with family at the Thanksgiving Day feast…

58,000 is the official number of Americans killed on the battlefield in Vietnam.

We commemorate the tragic loss of 3,000 lives on 9-11-01.

Very few seem to care if they are even aware of the 60,000 people who were killed by Vioxx, according to Merck memos – AND – that’s just ONE DRUG!

$1 Billion, 60,000 deaths, no arrests made (aside from the cardiac arrests caused by the use of the drug).

Oh – you want to add one more piece of data to the bank of cordial cocktail party conversations, kind of an “FYI” of sorts.

By the time the drug was pulled from the drug cartel’s shelves – the street level dealers/pushers (of the MD persuasion) racked up $12.5 Billion in sales.

In total:

$12.5 Billion in sales
$ 6.0 Billion in fees, fines, litigation
$ 6.5 Billion in PROFITS
60,000 deaths

“I’m sorry AMA, what is your question about the safety/efficacy of Chiropractic Care? I can’t hear you over the sobs of the families mourning those you’ve murdered. Perhaps your holier than thou judgment is best suited for those on YOUR side of the fence – we’re doing just fine over here. But hell, given your level of mass destruction – you can’t possibly lower the bar much further… OR can you?”

Stand up… Step up… Speak up!

Click on the .pdf icon below to download your free patient education handout on this topic.

If you LOVE this handout, you’ll also LOVE Dr. Joe Tsai’s ACE Chiropractic Handouts!

Chiropractic Patient Education: An Insiders Look At Dr. Tsai’s Office!

Chris W. Burfield — Thu, 03 Nov 2011 15:54:22 +0000

If you are looking for “solid” chiropractic patient education products or materials. Then take a look at these!

Ace Chiropractic Handouts: 52 Handouts! One for each week of the year!

Chiropractic White Board Messages: 52 Messages! ..and 12 Bonus Holiday Message!

Pure Chiropractic Posters: Hands down, the most powerful posters in the profession!

I recently took a trip to Pennsylvania to see my family. While I was there (Pittsburgh Area) we I decided to meet up with my very good friend Dr. Joe Tsai. We decided to get our families together and go have lunch and do some shopping in the Pittsburgh Strip District. (Get your mind out of the gutter, it’s not that kind of Strip District! lol)

Anyway, before we left for lunch, we stopped by Dr. Tsai’s office so he could give us the Grand Tour! I was AMAZED at how geared his office is for patient education, yet not “overbearing”!

The video above is footage I shot of his office…I know you will find it as valuable as I did.

Oh, and by the way, check of Dr. Tsai’s ACE Chiropractic Handouts! They’re worth more than their weight in gold!

In the mean time, KEEP SAVING LIVES!

Chris

P.S. This is only Part One. He has a whole other side to his office where he does Consults and Exams and ROFs. I’ll post that video at a later date.

The Best Chiropractic Business Advice Ever!

Chris W. Burfield — Thu, 27 Oct 2011 22:30:41 +0000

Hey doc! Here’s a little something to get you thinking.

I want you to take a minute and look back over your career. You’ll notice that it tells a story of opportunities pursued and opportunities missed. It tells a story of advice taken and advice ignored.

Now, ask yourself these two questions…

1. “Why did you choose certain paths and not others?”

And…

2. “What was it that determined which advice and who’s advice you should follow?”

You may find yourself scratching your head and saying, “hmmmmmm…good question?”

Well, whether you can answer those questions or not, one thing’s for sure. Advice given at a time when you’re receptive can change your entire career … but only if you’re listening.

I did some research recently to find out what type of advice people have taken that made a major impact on their career In other words, what could be considered the “Best Business Advice of All Time” ?

Well, after many long hours of research…I have come up with the best of the best!!

As for the criteria, I looked for advice that I believed would be most helpful to chiropractors. I tried to avoid the obvious stuff we’ve all heard a thousand times, and also eliminated public quotes, since this is about personal advice, not pithy quotes from famous people.

Here’s my top ten!!

“My needs don’t motivate anyone.”
“Once you’re afraid to take a risk, you may as well call it a game and give up.”
“You make choices based on what you believe in or what you fear. Guess which one makes you stronger?”
“Relationships come first, business will always follow.”
“Be like water – it will find its way no matter how big an obstacle is placed in front of it.”
“Courage is fear that has said its prayers.”
“Don’t believe your own press.”
“Happiness is not what you get out of life but what you make of it.”
“Life is not fair, don’t expect it to be.”
“Only through failure and pain do you really grow. So don’t be afraid to take risks, make mistakes and fail … just make different ones each time.”

I would suggest you write these down and hang them somewhere that will allow you to look at them daily. …because this is the Advice of Champions!

In the mean time,

Keep Saving Lives!

Chris

Chiropractic Marketing: The Power of Social Proof!

Chris W. Burfield — Thu, 20 Oct 2011 05:13:17 +0000

How does Social Proof affect your business?

If you don’t know the answer to the question above you may be missing out on tons of extra new patients each and every day.

Social Proof is not a new concept but it is definitely overlooked by most chiropractors. Which is why I want to share a video with you that I recently came across that had some eye opening statistics on how Social Proof can help you improve new patient loyalty and trust.

Now if that video doesn’t make you want to gather more patient testimonials then I don’t know what will.

We all know the importance of gathering patient testimonials and getting google reviews but what are we doing to share that data we gather from happy patients?

Most chiropractors that I know of that already have patient testimonials are doing nothing with them. And the if they are doing something with them, they are using them in the wrong way.

Whether you like it or not, people looking for a chiropractor in your town are actively looking for ratings, reviews and testimonials about your company, your products and your services before they schedule an appointment to come in and see you. And with Social Media it is even easier today for your customers and visitors to instantly share information about you.

That is why the Audio Recording you’ll find below, “Testimonial Tycoons” is so important. It’ll show you how to take Social Proof to the next level.

Patient Testimonials when used properly and strategically can and will highly influence new patients to pick up the phone and call your office! Testimonials build instant trust and credibility, increase your new patient conversions, and even lower your return rate!

Are you ready to become a Testimonial Tycoon? …then just Press Play!

Audio Recording: Testimonial Tycoons

Sushi, Facial Scars and More New Patient Referrals!

Chris W. Burfield — Tue, 27 Sep 2011 23:31:46 +0000

A few years ago Dr. John F. Demartini shared a story with me that I will never forget.

The message of this story has helped me generate more New Patient Referrals than I would have ever imagined! …and it will generate more referrals for you too, if you apply its wisdom.

It was a story about an experience he had at a VERY SUCCESSFUL Sushi Restaurant in New York City.

Watch this video and you’ll understand how you can use the message in this story to your advantage in your practice. …it will not only help you with patient retention, but I promise you, you will see an increase in new patient referrals as well.

This story is in my All Time, Top 10 Demartini Stories and one that has a lot of wisdom in it. Please apply this to your practice, you’ll be glad you did!

Is This A Good Way To Utilize Your Chiropractic Facebook Fan Page?

Chris W. Burfield — Wed, 21 Sep 2011 20:16:24 +0000

This is a Chiropractic Facebook Fan Page that I came across recently that (in my humble marketing opinion) is a perfect example of how to use Social Proof to get more new patients!

Watch the video and leave a comment letting me know if you think this is a good way to use your Fan Page or if you think there is a better way! I would live to hear your feedback!

7 FREE Chiropractic Marketing And Practice Building Videos!! Over 1 Hour and 23 Minutes Of Pure Content! (A $497 Value…Yours FREE!)

Chris W. Burfield — Tue, 12 Jul 2011 04:36:35 +0000

Note: If you just want the 7 FREE Chiropractic Marketing and Practice Building Videos, scroll to the bottom of the page and click on the link I provided you. …but if you take the time to read this post…I think you’ll find a lot of value in what I have to say.

Look, I know that you probably get bombarded on a daily basis with emails from chiropractic marketers, coaches and practice management groups all wanting you to sign up for their services or buy their stuff.

And it can get pretty overwhelming at times.

Believe me, I get all their emails too. …and the truth is, some of the stuff they are promoting is actually really good. It’s stuff that will actually help you build a successful practice!

But on the Flip Side of that, there is also a lot of CRAP our there too!

The single biggest issue I see facing both struggling and successful chiropractors is TOO MUCH INFORMATION.

Too many emails. Too many offers. Too much garbage.

Now it’s time to limit the amount of information you’re receiving.

1. The first thing you need to do is unsubscribe from 90% of the newsletters you are subscribed to. This is NOT optional. If you want to reach your goals, you have to do this.

Simply read the emails you receive for a whole week.

==> Take note of the newsletters that actually help you, and provide real, actionable information. Those get to stay.

==> Take note of the newsletters that send you offer after offer after offer. Those have to go.

At the bottom of each email you receive from an AutoResponder should be an “unsubscribe” link. By law, it has to be there. So get
rid of the newsletters that cost you money and add to your confusion.

It may be that you decide Dr. Carney’s Marketing Email Newsletter fits this description. If so, even though we hate to see you go… You need to unsubscribe.

2. Now, get yourself a free email account. You can get one from Hotmail, AOL, or Gmail. This is going to be your “research”
account… Used for newsletters ONLY. Unsubscribe from the lists you want to stay on, then resubscribe using the new email account.

3. Only check this “research” account a couple times a week, tops. The goal is to clean up your main email so each time you check it, you aren’t getting sidetracked with garbage.

Now take a deep breath AAAHHHHHHHH…

Feels GOOD, right?

Cool! Now that you’ve done all that, I want to reward you with some FREE STUFF!!!

If you simply visit this link http://www.outrageouschiropracticmarketing.com/Members-Area

You Can Get Access to 7 FREE Chiropractic Marketing and Practice Building Videos! Just Enter Your Name And Email Address To Get Instant Access!!

Once inside, you’ll get over 1 Hour and 23 Minutes of Hardcore, No-Fluff, No-B.S., Practice Building and Chiropractic Marketing Videost! …this is a $497 Value that I want to give to you as a GIFT! (You Pay Nothing…it’s 100% FREE!)

WHY?? …because I’m a Cool Guy, that’s why!! lol

Seriously though, remember, when it comes down to it, there aren’t many people in this profession that have your best interest in mind.

…but Your Good ‘Ole Cousins Chris and Dr. Carney do!! Never forget that!

In The Mean Time…Keep Saving Lives!

Chris Burfield

Paralyzed Chiropractor, Dr. Jason Holdahl Needs Your Help.

Chris W. Burfield — Sun, 26 Jun 2011 18:59:07 +0000

Seu browser não suporta iframes.

Invest into any of these chiropractic marketing products between June 26th and July 1st, 2011 and 50% of the Gross Revenue will be donated to Dr. Jason Holdahl so he can make his home more wheel chair friendly. You can help yourself and help him at the same time.

TIC Talk Patient Education DVDs

http://www.tictalkdvd.com

Chiropractic Secret Society, Illuminati Internal Marketing System

http://www.chiropracticmarketingprofits.com

The Ultimate MD Referral Formula

http://www.mdreferralformula.com

The Ultimate Teacher Appreciation Program

http://www.ultimateteacherappreciationprogram.com

…or simply make a donation by visiting Dr. Jason’s website.

http://www.jasonholdahlrecovery.com