Similar to his AdWords strategy, David is continuously testing out new Chitika ads to maximize results (he has more than 20 campaigns running!) and measuring results to see which ad texts, keyword sets, and new products and promotions, convert best…he then focuses daily spend on the highest performing campaigns to maximize return. Take Home Tips–>

• Create Test Bed
  Like David, set a test bed within your campaigns, each consisting of no less than 15 tightly knit ad groups & ad text variations (grouped to be highly specific to each campaign’s offers or promotion).
  
• Place Chitika Conversion Tracker
  Add conversion data to your daily Chitika reports. Click here to get code & learn how to place your tracker.
• Measure Results, Everyday
  Use your daily reports to measure results and identify your top ads.
• Adjust Campaigns
  Focus your daily budgets on top performers.
• Now, Do it Again…and Again…
  Keep the high converting traffic rolling in and your competitors at bay, using David’s proven approach: continuously test, adjust, and optimize your campaigns to succeed in this ever-changing marketplace.

  Click here for Chitika’s guide to writing text ads.

• According to a 2008 Chitika Network traffic analysis, ads targeted to search traffic consistently outperform content targeted ads by 2x.
• Search targeted ad campaigns yield stable, predictable results year round regardless of traffic volume fluctuations, and other factors in the online marketplace.
• Results from content targeted ad campaigns are inconsistent, & highly variable to traffic fluctuations and time of year (e.g.; content targeted ads perform best in Q4; the holiday shopping season.)

2009 Optimization Resolution:

Search will continue to be your best, safest bet in 2009. Maintain momentum; continuously optimize your Chitika campaigns to maximize results and minimize cost.

• Always test for best results: Create multiple test campiagns and analyze your daily reports to see which ads perform best; focus your strategy and resources on your best ads.
• Always put your best deal forward: Promote any post-Holiday special offerings your ad text; this will help differentiate you from the competition. Remember to include your promotion in the title/top line of your ad text for best results. more tips…

BUT not able to expand your SEM campaign to get more?

• Then Chitika can help you expand your SEM campaign to drive more high converting search traffic.

Similar to Google AdWords, Chitika’s paid search program enables you to target intent-driven users who are searching for your products of services in major search engines.

Unlike AdWords and other traditional SEM programs, with Chitika your paid search ads are featured to users in our network of over 33,000 content websites, currently serving >550 million monthly search impressions.

How? Our behavioral targeting technology works to tag, track, and target ads to users based on the keyword they just used before entering our network from a search engine.

Start advertising
in 4 simple steps.

Over the past two weeks 100+ advertisers have sent us their individual strategies on how they plan to rev-up their Chitika campaigns before Cyber Monday ‘08.

We are thrilled to announce our top five picks, and share their valuable advice.

The Winners of Chitika’s Cyber Monday ‘08 Ad Optimization Contest are…

• David Polanco of ztechsoftware.com: “I plan to double my ads by increasing the number of products I am currently promoting through Chitika.”
  

• Chris Cole of bostonseom.com: “I tweaked my Chitika campaigns by doubling the bid. I’m hoping for more of the qualified traffic you’ve already sent!”
  

• Lisa Fidelibus of threechickadees.com: “We’ll be advertising out first ever “Friends and Family” sale with the greatest discounts ever in the history of our company, plus free shipping!”

• Michael Lin of snaphappi.com: “I have changed my promotion to emphasize how photobooks are the perfect gift for the holidays.”

• Mike Weber, gofaxer.com: “I am placing a Chitika conversion tracker on our site so Chitika’s system will have another metric to help auto-optimize traffic quality.”
  

Click here to read more about Chitika’s Conversion
Tracker.

Many thanks to all our advertisers who sent in submissions!

• We would like to offer you a $38.00 advertising credit and optimization tips specifically designed to make your paid search ads perform better with holiday shoppers. Read more below.

Why $38.00? Last year’s Cyber Monday online buyers increased 38% compared to online stats for this day in 2006. (www.comscore.com)

Holiday-centric Text Ad Optimization Tips:

• Add Holiday-centric Keywords
  Add holiday shopping related keywords to your original keyword lists. This will help you specifically target holiday shoppers who are searching for your products, or services. (e.g.; holiday specials on iPod Nano 4GB).
• Write Holiday-centric Ads
  Make sure your ads are very clear, specific, and brand oriented for gift shoppers who might not know many details about the items on their ‘holiday shopping lists’, or for last minute shoppers who have limited time. Your ‘call to action’ should also be holiday-centric (e.g.; 25% off if your order by Dec. 15th!).
• Offer Holiday-centric Deals, Promotions
  Stand out, and appeal to bargain conscious gift shoppers by including deals, promotions, or free product offers in your ad text, and/or directly on your ad’s click destination page. Especially in this economy, but in general, including the word ‘free’ in text ads has proven to increase the CTR.

For more tips on writing effective text ads, click here.

To take advantage of this offer

send us a quick email, OR respond to this post, letting us know how you have, or plan to, optimize your Chitika campaigns before Cyber Monday 2008. To email Chitika’s Advertiser Team, click here!

**This contest ends Wednesday, Nov. 26**
and we will announce and publicize the top five responses we receive on the Chitika Media Kit page and this blog.

Be sure to check out the winning Cyber Monday optimization strategies on Wednesday!

1. Users in the Chitika network see relevant, quality ads.
   
2. Chitika advertisers receive highly qualified, high converting leads.
   
   Your Chitika ads are indexed based on a quality score, determined by relevance; namely CTR.
   Ads with higher quality scores are more likely to show in our network than those with low quality scores. Essentially, your ability to drive high converting traffic is contingent on your CTR.
   

Optimization tip:
Do not mislead your prospective customers! Make sure all your ads are relevant and have a clear call to action, aimed at landing a conversion. A quick and simple way to make your ads relevant, and improve your CTR, is to:

• Write Effective Ad Text, and use a relevant display and destination URLs.
• Test To Find The Best Ad: Create and test out multiple ad variations within your ad groups, and monitor the CTR to find out which ad(/ads) text works to attract the most customers to your site.
  
• Chitika’s system will automatically show your stronger ads more frequently, improving your quality score, increasing your ability to drive the most relevant leads to your business.
  
• Click here for Chitika’s Guide to Writing Effective Ads.

What is your strategy for writing effective text ads? What has worked best for you?

Read. Interact. Maximize the results of your Chitika ad campaigns by following the Chitika Advertiser Blog.

Now advertisers can keep up to date with:

• Weekly campaign optimization, and advertiser ROI, tips.

• Cutting edge trends in the online ad industry that can help you grow your online business.

• Exciting Chitika Advertiser news and events updates; including conferences we will be attending, special offers and contests, and promotions.
• Chitika advertiser testimonials and case studies. Learn optimization strategies and suggestions from fellow Chitika advertisers, and offer your own suggestions.

• Chitika ad program updates; including new features in your Campaign Management Interface, and notification of planned system maintenance.

Be sure to look out for new posts! Subscribe today!

Not a Chitika Advertiser?
Join the 500+ advertisers who are driving high quality search traffic to their businesses. Start advertising with Chitika by clicking here.

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