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        <h1 class="text-center mb-4 large-hero--huge-title">LEAVE A <span class="nowrap">MARK<span class='animated-dot' style='--initial-scale:20'><span class='dot-top'></span><span class='dot-bottom'></span></span></span></h1>
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        <p style="text-align: center;">Identity is a national public relations, marketing and creative agency that thrives on high expectations.</p>
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        <div  class='rich-text'><h2 style="text-align: center;">2X NATIONAL FINALIST<br />
PR AGENCY OF THE YEAR</h2>
<p style="text-align: center;">50+ national and regional award wins and nominations for high-impact work, expert PR counsel and agency culture.</p>
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        <div  class='rich-text'><h2 style="text-align: center;">2X NATIONAL FINALIST<br />
PR AGENCY OF THE YEAR</h2>
<p style="text-align: center;">50+ national and regional award wins and nominations for high-impact work, expert PR counsel and agency culture.</p>
<p>&nbsp;</p>
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<div style="--padding-top: 64px;--padding-left: 64px;--padding-right: 64px;--padding-bottom: 64px;--mobile-padding-left: 32px;--mobile-padding-right: 32px;--margin-top: 0px;--margin-left: 0px;--margin-right: 0px;--margin-bottom: 0px;--accent-color:#0082d4" class="circle-cta acf-style-vars flex flex-column overflow-hidden desktop-only align wp-block-acf-circle-cta">
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      <div  class='rich-text m-auto'><h2 style="text-align: center;">Connect Reputation to Revenue</h2>
<p style="text-align: center;"><span style="font-weight: 400;">More than 100 companies across a dozen industries trust Identity to lead and execute their end-to-end communications.</span></p>
<p style="text-align: center;"><span style="font-weight: 400;">Our philosophy infuses modern PR-style thinking into <em>everywhere</em> companies communicate to build trust, generate unmatched attention and lead with a steady hand through adversity. We then supercharge communications with big, campaign-style moments to keep the spotlight bright.</span></p>
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        <div  class='rich-text'><h2 style="text-align: center;">Connect Reputation to Revenue</h2>
<p style="text-align: center;">More than 100 companies across a dozen industries trust Identity to lead and execute their end-to-end communications.</p>
<p style="text-align: center;">Our philosophy infuses modern PR-style thinking into everywhere companies communicate to build trust, generate unmatched attention and lead with a steady hand through adversity. We then supercharge communications with big, campaign-style moments to keep the spotlight bright.</p>
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          <div class="rich-text"><h2>AGENCY CAPABILITIES</h2>
<p>Identity’s services and areas of expertise support three key business goals.</p>
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                      <h4>Build a more visible, connected and influential brand.</h4>
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                      </p>
<ul class="two-column-list">
<li aria-level="1">Media relations</li>
<li aria-level="1">Thought leadership</li>
<li aria-level="1">Crisis communications</li>
<li aria-level="1">Influencer marketing</li>
<li aria-level="1">Internal communications</li>
<li aria-level="1">Awards &amp; speaking engagements</li>
<li aria-level="1">Community &amp; government relations</li>
<li aria-level="1">Events &amp; activations</li>
<li aria-level="1">C-suite &amp; executive visibility plans</li>
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                      <h4>Generate more measurable attention, followers, engagements and leads.</h4>
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<li aria-level="1">Social media strategy &amp; execution (organic/paid)</li>
<li aria-level="1">Content strategies</li>
<li aria-level="1">Advertising (digital/print/OTT)</li>
<li aria-level="1">HubSpot maximization</li>
<li aria-level="1">CRM deployment</li>
<li aria-level="1">Marketing automation</li>
<li aria-level="1">Measurement &amp; analytics</li>
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                      <h4>Elevate strategic planning, messaging and brand design.</h4>
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            <div class="order-3 rich-text has-white-color relative duration-500 ease-in-out z-3"><h3><b>Hudsonville Ice Cream</b></h3>
<p>Thousands of scoops &amp; billions of impressions. National finalist for PR Campaign of the Year.</p>
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            <div class="order-3 rich-text has-white-color relative duration-500 ease-in-out z-3"><h3>Aimbridge</h3>
<p>Driving strategy, media relations and crisis communications for the most recognized name in hospitality management.</p>
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            <div class="order-3 rich-text has-white-color relative duration-500 ease-in-out z-3"><h3>Motown Museum</h3>
<p>Sharing the story behind a legendary sound with national and local media wins.</p>
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            <div class="order-3 rich-text has-white-color relative duration-500 ease-in-out z-3"><h3>Pangea</h3>
<p>Rolling out new and exciting trends on behalf of the leading brand in high-quality leather.</p>
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            <div class="order-3 rich-text has-white-color relative duration-500 ease-in-out z-3"><h3>City of Sterling Heights</h3>
<p>Look No Further than Michigan’s 4th largest city. National finalist for Best Visual Storytelling Campaign.</p>
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            <div class="order-3 rich-text has-white-color relative duration-500 ease-in-out z-3"><h3>Pentastar</h3>
<p>A refreshed aviation brand takes flight. National award winner for Best Rebranding Campaign.</p>
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            <div class="order-3 rich-text has-white-color relative duration-500 ease-in-out z-3"><h3>Easton</h3>
<p>Promoting America’s best retail destination with national real estate media and targeted social campaigns.</p>
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        <h3 class="h5">Charting What’s Next for Identity: 2026 and Beyond</h3>
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          <p>Managing Partner Andrea Trapani reflects on Identity’s 2026 winter biannual and ambitious five-year vision.</p>
    
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        <h3 class="h5">Identity Founding Partner Mark Winter Named President of Association of Corporate Growth Detroit Chapter</h3>
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          <p>Identity’s Mark Winter will serve a two-year term as ACG Detroit’s President</p>
    
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        <h3 class="h5">Identity Recognized by 2025 PRNEWS Platinum Awards as Finalist for Campaign of the Year</h3>
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          <p>Identity has been named a finalist for Campaign of the Year - CPG by the 2025 PRNEWS Platinum Awards.</p>
    
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