The Client Side Blog

Social Media 2062 – Future Hipsters Video

Michael Seaton — Thu, 09 Feb 2012 20:04:40 +0000

When we reflect back on Social Media in 50 years, what will we have to say?

Well, it might be something like this FutureHipsters clip below. It’s a cute, funny, tounge-in-cheek video put together by Toronto-based agency Entrinsic, filmed in support of Social Media Week which is now a massive global event.

Eli Singer runs Entrinsic and has been a mover and a shaker in social leadership circles not only because he gets the true nature of social media, he lives and breathes it. His efforts have single-handedly widened the social scene for Toronto (CaseCamp, SM Week TO) and created an environment for all to learn and, well, be social with each other face-to-face versus screen-to-screen.

His tireless advocacy and community building is something that should be acknowledged and applauded. Good on you Eli. (Disclosure – not only are we good friends, I’ve teamed up with Eli on a few projects in the past.)

Check out the work below.

Chevrolet and OK GO

Michael Seaton — Mon, 06 Feb 2012 15:00:25 +0000

While I am not a huge fan of OK GO or Chevrolet, this video is an interesting exercise in creativity.

OK GO came into their popularity with viral video hits A Million Ways and Here It Goes Again and just may have another one. Given the nature of how the Internet has grown since OK GO’s last video (11 Million views and still growing), one has to wonder if this will come close to the band’s previous efforts simply because of the insane amount of traffic now on YouTube and the numerous devices we now use to access it in a heartbeat.

Clay Shirky Spells Out Why SOPA Is A Bad Idea.

Michael Seaton — Thu, 19 Jan 2012 06:43:00 +0000

Watch.

The Klout of Klout

Michael Seaton — Thu, 27 Oct 2011 08:38:52 +0000

Klout is all the rage. I’m not buying in quite yet but that does not necessarily mean you should be overly influenced by my opinion. Or should you?
Either way, this little video made met chuckle. I believe it highlights the real disconnect of those who are overly influenced about the all influencing going on.

Angry Birds – LIVE

Michael Seaton — Sun, 12 Jun 2011 03:34:13 +0000

What happens when a game becomes so popular that it transcends the i-Things and the Androids and goes all 3-D… like real 3-D? Well, it looks like this.

This was the output of a promotion by Saatchi & Saatchi U.K.showcasing the game that has redefined what time well wasted means on behalf of their client Deutsche Telekom.
In case you don’t have a smart phone, check out the Chrome Version of Angry Birds from Rovio to get in on the action with the game that has become a mini-industry.
Hat tip to Randy Matheson for the video.

The Best Ad In The World From Carlsberg

Michael Seaton — Fri, 10 Jun 2011 07:23:01 +0000

Nuff said. Although I wish it was an ad from Becks

Is WebGL A Glimpse Of Where The Web Is Going?

Michael Seaton — Fri, 03 Jun 2011 03:17:50 +0000

What can one say about a music video made for the web thats really not a video at all?
Well, the video below is the behind the scenes overview of a project from Google and the musical collaboration Rome that includes Jack White, Danger Mouse and Norah Jones. It is not so much about the content of what is seemingly a music video as much as it is about the structure/platform used to generate the content. And, it is an interesting look at where things are headed.
Yes, things will change. Fast.
Our construct of websites with pictures, copy and “clicky things” will one day soon have us scratch our heads and wonder why we settled for such a flat experience. The mindset of watching a online video with little differentiation in terms of how you would watch it on your TV may be a relic inside this decade.
Will it be HTML 5? WebGL? Who Knows.
There are some great examples of HTML 5 being used in this capacity and another musical experiment is from Arcade Fire with The Wilderness Downtown – a Chorme experiment.
Below, you’ll find an video introduction being used as a showcase for WebGL (Web-based Graphics Library). WebGL is “a software library that extends the capability of the JavaScript programming language to allow it to generate interactive 3D graphics within any compatible web browser.” Wikipedia. De-constructed, this simply means your browser will transcend (or be independent of) hardware and operating systems constraints (with some notable exceptions).
So, how does a browser transform the viewer into a deeper experience? Well, it is still early days but a look at this “making of” video starts to shed some light on things. Check it out and take a glimpse at things to come.

There are some amazing other http://www.chromeexperiments.com/webgl Note: you need a pretty high end graphics card to run these examples (which is ironic in terms of what WebGL purports to accomplish in terms of hardware on your machine. But hey, who am I to critique how a child runs before it crawls.

AutoCorrect Monkeys. No Animals Were Hurt In The Making Of This Post.

Michael Seaton — Thu, 12 May 2011 00:27:32 +0000

Don’t ask me why, but I love monkeys. Put a monkey in commercial or movie and I laugh. Really laugh, not some lame LOL.
I never thought twice about it until now. As we get older we start to peel back the layers of how things work our perspectives change. That is a good thing,
This PETA video is an effective way to send the message to a very targeted audience and change both perceptions and practices.
I can live without the laughter. Can you?

Curiously Strong Video From Altoids

Michael Seaton — Tue, 29 Mar 2011 01:42:27 +0000

Hillarious little take on the social network of choice for over a half-billion of us (and counting) and the “personas” we have come to know and love. Actually, not so much on the love thing. Perhaps it is just a “like”.
Courtesy of Altoids and their agency The Evolution Bureau, the Altoid’s Curiously Strong Awards honors the “Stars of Facebook” and is a wonderful glimpse into the characters that are are all a part of the zeitgeist of Facebook we have grown accustom to (not this Zeitgeist, mind you).
As the site deftly notes:

Their excessive liking and ridiculous wall posts have become our escape from the monotony of the real world. Without these friends, Facebook would just be the local news.

Released on the Altoids Facebook page, you can even award a friend via a Facebook application. Anyways…, time to log off… I’ll be back in two minutes.

Via AdFreak

Crazy Online Communities Via Viral Video Film School

Michael Seaton — Fri, 25 Mar 2011 09:38:29 +0000

In my passion for investigating corners of the ever expanding digital realm, I am fascinated by online communities, content and the elusive “viral” element. Every once in a while, as I follow random nodes on the interwebs, I come across a gem like Viral Video Film School and, in this case, I had to share.
It has nothing to do with marketing yet everything to do with marketing. Most of all, it made me lol – like really laugh out loud. I trust it will have the same result with you.
If not, you are probably a tobacco chewing, internet scam initiating, none-at-time wine talking death metal imitator with an angry Dad (you kinda have to watch to get that one). Time well wasted.