But now you’ll have the inside edge because Kevin Bacon can, and will, appear in your very own commercial.

Check out the Kevin Bacon Commercial Generator and percolate in the possibilities of Mr. Bacon as your pitchman.    If you are a local shop owner that happens to sell bacon, well, all the better.

Brought to you by  the good folks at Shop For Good. 

Fire up the mobile app (with no in-store WiFi mind you) and wait while the line grows behind.  Fat thumb through the non-intuitive path to get to the brand’s specific store location and manage to hit the “Like”.

Person behind the counter actually checks your status is now set to “Like”. (Full credit to retailer for that small but critical step of verifying the discount hoops were jumped through properly.)  

Immediately, upon application of discount, thumb still conveniently hovering right over the “Unlike” bar still on screen, it gets hit.  Get out of the pool, pack up the kids and head for the parking lot. 

The “Like Economy” now dictates a pay-to-play model.  We knew it was coming. It is a transient and false economy that means nothing especially when gamed on by both sides by brand and consumer.  

The lines get blurry and the lines at check-out just get longer.

Is it any wonder those darn kids aren’t interested in Facebook any more?

I don’t know who she is (I have not seen her movies) but I think I just fell for her. I wish all meetings, interviews, presentations and interactions had this much honesty and reality.

Well, it might be something like this FutureHipsters clip below. It’s a cute, funny, tounge-in-cheek video put together by Toronto-based agency Entrinsic, filmed in support of Social Media Week which is now a massive global event.

Eli Singer runs Entrinsic and has been a mover and a shaker in social leadership circles not only because he gets the true nature of social media, he lives and breathes it. His efforts have single-handedly widened the social scene for Toronto  (CaseCamp, SM Week TO) and created an environment for all to learn and, well, be social with each other face-to-face versus screen-to-screen.

His tireless advocacy and community building is something that should be acknowledged and applauded. Good on you Eli.   (Disclosure – not only are we good friends, I’ve teamed up with Eli on a few projects in the past.)

Check out the work below.

OK GO came into their popularity with viral video hits A Million Ways and Here It Goes Again and just may have another one.  Given the nature of how the Internet has grown since OK GO’s last video (11 Million views and still growing), one has to wonder if this will come close to the band’s previous efforts simply because of the insane amount of traffic now on YouTube and the numerous devices we now use  to access it in a heartbeat.