The Client Side Podcast with Michael Seaton

Episode # 20 - What Makes The Client And Agency Relationship Work? Part 2 - The Balanced Scorecard

michael.seaton@scotiabank.com (Michael Seaton) — Tue, 11 Dec 2007 01:15:45 +0000

Episode 20 is part two of the discussion on client and agency relations, exploring how it might work better with a review of the various elements and components that drive them to be effective. In part two we look at The Balanced Scorecard and how it can help us set the stage by setting expectations and understanding the qualities and measurements that are important. Also, the In The News segment is back after a long absence.

Comment line is always open, call 1 206 666 2242 and share your thoughts or ask a question. Join The Client Side Society on Facebook, a group dedicated to the blog and podcast.

Subscribe to over at iTunes. Write a review and let others know about the show.

Show Notes

00:00 Favorite Quotes - Eleanor Roosevelt
00:35 Show Overview.
2:28 Housekeeping - pimping for audio comments and new Facebook group members to The Client Side Podcast Society.
3:34 Audio comment: Francis Wooby of Wooby Communications on Facebook spam.
9:45 Audio comment: Jay Berkowitz - Ten Golden Rules Podcast on podcast production quality.
13:34 In The News: Retail online sales over the holidays; Online glitches and bad service are costly; Social researching shoppers; Word of Mouth worth $1 Billion; Unilever - Onslaught and Axe marketing controversy.
22:24 Agency and Client Relationships: The Balanced Scorecard - what is it and how can it work for you?.
32:00 Outro Music (Full Commercial): Mogan David Wine - a classy radio spot from the 70s for "Mad Dog 20/20" .

Join The Client Side Society on Facebook.
Comments? Call 1 206 666 2242 and join in the conversation.

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download Episode # 20 - What Makes The Client Agency Relationship Work edition - Part 2 - The Balanced Scorecard

Episode # 19 - What Makes The Client And Agency Relationship Work? Part 1

michael.seaton@scotiabank.com (Michael Seaton) — Sat, 20 Oct 2007 17:05:33 +0000

It has been a long time since I've sat down at the console and recorded an episode and I really missed recording and producing a podcast. So, I am back!

On Episode 19, I take a look into the world of client and agency relations, exploring how it might work better with a review of the various elements and components that drive them to be effective. My viewpoint is, as you might have guessed, from the client's perspective. With that in mind, l look at the client's responsibility for building and maintaining stronger relationships. This is part one of the discussion.

Comment line is always open, call 1 206 666 2242 and share your thoughts or ask a question. Join The Client Side Society on Facebook, a group dedicated to the blog and podcast. (Not much activity there lately, but YOU can help keep things going.)

Subscribe to over at iTunes. Write a review and let others know about the show.

Show Notes

00:00 Favorite Quotes - William Durant
00:35 Excuses for the delay between episodes.
1:45 Minor changes to the show - working on keeping the time down.
2:45 Question for listeners: Do you value a well produced podcast? Acknowledging that content is the most important factor, do you also value when you hear balanced audio levels, noise reduction, editing, show notes etc..? Call in at 1-206-666-2242 and let me know
5:00 Audio comment: Maureen McCabe asks how The Client Side fits in with my activities at work.
10:15 Client & Agency Relationships - Part 1
23:45 Outro Music (Full Commercial): Triple Good!

Join The Client Side Society on Facebook.
Comments? Call 1 206 666 2242 and join in the conversation.

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download Episode # 19 - What Makes The Client Agency Relationship Work edition - Part 1

Episode # 18 - Facebook and A Review of Marketing Integration

michael.seaton@scotiabank.com (Michael Seaton) — Sat, 30 Jun 2007 01:35:57 +0000

It is episode 18 and my son Ben (2 years old) makes his podcasting debut! I also look at Facebook and why I think it will help create a broader understanding of RSS and help grow a wider network for blog readership and podcast listnership overall. I get into a few news items and then discuss the topic of marketing integration on the Adjust The Pitch segment. I close off the show with a terrible tune, I promise you won't be able to listen to the whole thing.

Comment line is always open, call 1 206 666 2242 and share your thoughts or ask a question. Join The Client Side Society on Facebook that I have setup, the group dedicated to the blog and podcast.

Subscribe to over at iTunes and write a review and let others know about the show.

Show Notes

00:00 My little boy Ben. And favorite qutoes - Walt Disney
3:55 CMA - Canadian Marketing Association eMarketing Professional Certificate Course. I will be instructing the course starting in September. Find out more and register through CMA
6:19 Why I believe Facebook will continue to grow and increase the exposure of our social media efforts.
12:36 Audio comment: Bobby Hewitt of Creative Thirst on Facebook at work.
14:50 In The News: Using your Blackberry in meetings - US versus Canada; Banner ads linked to favorable brand recognition; Would you pay for privacy when shopping online? Searchboth.ca launches; Honest feedback online wins more customers - "truthiness"; Parents are more concerned about kids seeing TV advertising more so than Online content.
32:17 Adjusting the Pitch: Marketing Integration. What is it? Can you achieve it? A review of what it means to be an integrated brand in contrast to an integrated campaign.
22:40 Audio Comment from Bobby Hewitt on integration. Keep this conversation going - call in at 1 206 666 2242 or leave a post over at The Client Side Society group on Facebook.
37:35 Outro Music (Full Song): Not sure who this is, but it is pretty bad.

Join The Client Side Society on Facebook.
Comments? Call 1 206 666 2242 and join in the conversation.

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download Episode # 18 - Facebook And A Review Of Marketing Integration edition

Episode # 17 - Back To Basics With News, Adjust The Pitch, FaceBook And Digital Rights Management edition

michael.seaton@scotiabank.com (Michael Seaton) — Tue, 29 May 2007 04:00:39 +0000

Episode 17 goes back to the basics for TCS. Over 25 minutes of news on this episode, yes that is a helluvalotta news. It has been such a long time that I needed to clear the backlog - I promise it will be shorter next time (it is hefty... and good). Bans on Facebook and the issue of Digital Rights Management and how it shortchanges consumers is also discussed.

And, please join The Client Side Society on Facebook that I have setup, the group dedicated to the blog and podcast.

Comment line is always open, call 1 206 666 2242 and share your thoughts or ask a question.

Show Notes

00:00 My favorite qutoes - Peter Drucker
1:05 Client Side Blog First Anniversary, new episodes of The Money Clip Podcast from Scotiabank, Launch of MyVault site, musings on Facebook and it's being banned in the work setting.
10:30 Audio comment: William Azaroff from Van City and ChangeEverything.ca.
12:43 Lots and lots of news: Web censorship: US Army blocks sites; Ontario Government bans Facebook; Bebo banned in New Zealand; Morroco bans YouTube; Study on Countries around the world that like to censor the web.
17:53Big Playas: Microsoft bridges digital divide with low cost software; New hotmail; Google dominates search; Ranks #1 in brand ranking and creates new home page-iGoogle.
23:18 Web TV and entertainment stuff: Joost carves out deals with Turner Broadcasting and Warner Bros; Mark Burnett and MySpace create “Independent” - a Presidential Candidate Reality Show; YouTube shares revenue with content creators; CBS buys WallStrip; NBC Universal creates new online video ad standard; Nielsen announces Online Video Census.
29:32Will Ferrel comedy site funnyordie.com; Study reveals how important email really is! What would you give up for email?
32:53Brand marketing on Web: Mercedes-Benz integrated campaign for 2008 C-Class Sedan; Time Launches Food Portal; Barbie goes digital for tweens.
35:42How teens watch video when not watching TV; The Minisode - Classic TV shows get shrunk down to 5 minute episodes for web viewing by Sony.
40:15Adjusting the Pitch: Jenny Bullough of Harlequin and The Newbie Blogcalls in with a comment about DRM - Digital Rights Management and my post on WKRP in Cincinnati. There is also a trivia question answered on WKRP.
57:28 Outro Music (Full Song), "Rock n Roll Man"
by Mr Nasty.

Join The Client Side Society on Facebook.
Comments? Call 1 206 666 2242 and join in the conversation.

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download Episode # 17 - Back To Basics With News, Adjust The Pitch, Facebook And DRM edition

Episode # 16 - Social Media and Virtual World Marketing - Panel Discussion from Word of Mouth Marketing Conference edition

michael.seaton@scotiabank.com (Michael Seaton) — Sun, 29 Apr 2007 04:06:10 +0000

Episode 16 features a great panel discussion that I was lucky to moderate focusing on marketing opportunities within Social Media and Virtual Worlds. It was recorded at the "From Mass to Grass" Word of Mouth Marketing Conference put on by the Canadian Marketing Association two weeks ago. Check out the discussion featuring Rob Cottingham, David Jones, Steve Osgoode and yours truly.

Special thanks to David Jones on the technical side for helping me with the recording.

Comment line is always open, call 1 206 666 2242 and share your thoughts or ask a question.

Show Notes

00:00 My favorite qutoes - T.S. Eliot
1:30 New friends from Net.Finance in Arizona: Shari Storm and William Azaroff.
4:40 Audio comment: Sean Moffitt.
11:06 Panel Discussion with Rob Cottingham, David Jones and Steve Osgoode.
57:28 Outro Music (Full Song), "Take It All Away" by Buddahead.

Comments? Call 1 206 666 2242 and join in the conversation.

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download Episode # 16 - Social Media and Virtual World Marketing edition

Episode # 15 - Word of Mouth Marketing with Sean Moffitt edition

michael.seaton@scotiabank.com (Michael Seaton) — Wed, 11 Apr 2007 15:01:23 +0000

On episode 15 I have a conversation with Sean Moffitt and talk about the world that is word of mouth marketing in support of the Canadian Marketing Association's "From Mass to Grass" Word of Mouth Marketing Conference being held this week. Sean was the "chief instigator" behind getting the conference launched.

Check out the interview with Sean and I'll be back with "In the News" and "Adjusting the Pitch"on the next episode. Comment line is always open, call 1 206 666 2242 and share your thoughts or ask a question.

Show Notes

00:00 My favorite qutoes - General George S. Patton, US Army.
4:40 Fly Over Marketing's Sweet 16 podcasts - vote for The Client Side!
6:40 Speaking with Sean Moffitt on Word of Mouth Marketing and the upcoming conference "From Mass to Grass" in Toronto put on by the Canadian Marketing Assoc.
36:57 Show wrap-up and Outro Music (Full Song), "Miss You" by My Little Radio.

Comments? Call 1 206 666 2242 and join in.

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download Episode # 15 - Word of Mouth Marketing with Sean Moffitt Edition

Episode # 14 - In Conversation with Kyle MacDonald - One Red Paper Clip edition

michael.seaton@scotiabank.com (Michael Seaton) — Thu, 05 Apr 2007 02:43:43 +0000

Two podcasts inside of 48 hours? No, I am not trying to out do Shel and Neville, I just have some great interviews to get out before the Canadian Marketing Association "From Mass to Grass" Word of Mouth Marketing Conference being held on April 12.

In this episode I had the pleasure of interviewing Kyle MacDonald of One Red Paper Clip whow will be the luncheon keynote speaker and I also have brought back the way overdue "In the News" Segment on episode 14.

Comment line is always open, call 1 206 666 2242 and share your thoughts or ask a question.

Show Notes

00:00 My favorite qutoes - General Eric Shinseki, Retired Chief of Staff, US Army.
04:22 In the News: Yahoo increases email storage size; Google loses $$ on click fraud; News Corp and NBC rival YouTube; ComScore report on Internet usage increases; iPod dominates holiday shopping; Canada looks at getting tough on identity theft and email fraud.
14:11 In conversation with Kyle MacDonald of One Red Paper Clip with audio questions from Mitch Joel and Sean Moffitt.
44:54 Outro Music (Full Song), "One Night in Your Skin" by Glasshouse.

Comments? Call 1 206 666 2242 and join in.

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download Episode # 14 - In Conversation with Kyle MacDonald - One Red Paper Clip Edition

Episode # 13 - Shel Holtz and Ed Lee Edition

michael.seaton@scotiabank.com (Michael Seaton) — Tue, 03 Apr 2007 17:13:50 +0000

Bit of a mash-up on episode 13 with a short interview with Shel Holtz of the For Immediate Release podcast who was at the first ever Montreal Geek Dinner. I answer a listener's audio comment/question on how The Money Clip podcast was launched and Ed Lee of iStudio makes his podcasting debut on the Adjust the Pitch segment. Ed and I discuss Bum Rush the Charts in terms of the spirit and the execution of the project.

In the News will on the next episode (I promise!).

Comment line is always open, call 1 206 666 2242 and share your thoughts or ask a question.

Show Notes

00:00 Intro Music.
01:40 My favorite qutoes - Virgil Thompson on the importance of doing things three times.
04:00 Interview with Shel Holtz at the Montreal Geek Dinner. I asked Shel about the next big disruptor and he prognosticated on the demise of Google.
11:51 Audio question from Kristin of Grey Direct and Interactive on how I was able to convince the powers that be where I work to launch a corporate podcast.
18:51 Adjust the Pitch with Ed Lee on the topic of Bum Rush the Charts.
30:22 Public service announcement about CMA - Canadian Marketing Association Mass to Grass - Word Of Mouth Marketing conference on April 12 in Toronto. I have an interview with Kyle MacDonald of One Red Paper Clip and another with Sean Moffit of Agent Wildfire as a lead up to the conference next week. Look for Episode 14 and 15 to be released over the next 5-6 days.
30:45 Outro Music (Full Song), "Traffic" by Ramin Streets.

Comments? Call 1 206 666 2242 and join in.

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download Episode # 12 - Interviews with C.C. Chapman and Jay Moonah edition

Episode # 12 - Interviews with C.C. Chapman and Jay Moonah Episode

michael.seaton@scotiabank.com (Michael Seaton) — Tue, 27 Mar 2007 04:03:21 +0000

This episode features an interview with C.C. Chapman and Jay Moonah at a Geek Dinner the night before the AIMS event on Second Life.

In the News and Adjust the Pitch segments will return soon.

Comment line is always open, call 1 206 666 2242 and share your thoughts or ask a question.

Show Notes

00:00 Intro Music.
01:40 My favorite qutoes - Winston Churchill.
04:00 Audio comment from June MacDonald on editing podcasts.
08:06 Audio comment from Bryan Person clarifying "harvesting" email addresses on MySpace and Social Media Burnout.
15:38 Audio comment/question from Mitch Joel from beautiful Montreal on the state of email and the impact of RSS subscriptions.
19:05 Interview with C.C. Chapman where he talks about Crayon, the state of digital marketing and his presentation at the AIMS Second Life event.
28:00 Interview with Jay Moonah and his thoughts on Podcamp Toronto and insights on Second Life from his AIMS presentation.
34:12 Outro Music (Full Song), "Song of Sixpence" by Four and Twenty Blackbirds.

Comments? Call 1 206 666 2242 and join in.

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download Episode # 12 - Interviews with C.C. Chapman and Jay Moonah edition

Episode # 11 - The 411 on Podcasting with Rob Walch of Podcast 411 edition

michael.seaton@scotiabank.com (Michael Seaton) — Mon, 19 Mar 2007 18:00:35 +0000

This episode features an interview about podcasting with Rob Walch from Podcast 411. Rob provides his insights on the tools and techniques behind successful podcasting. If you are interested in podcasting and learning some great tips on how to do it right, check out Rob's tutorials at Podcast 411.

In the News and Adjust the Pitch segments will return next epidsode.

Comment line is always open, call 1 206 666 2242 and share your thoughts or ask a question.

Show Notes

00:00 Intro Music.
01:08 My favorite qutoes - Yogi Berra.
02:55 Promo for Bum Rush The Charts - Chris Penn provides a promo for a great project taking place at iTunes on March 22 - help put Black Lab and their song "Mine Again" at the top of the charts.
05:28 Promo for Foreword Thinking Podcast - Mitch Joel gives some background on this new podcast he will be hosting for HarperCollins.
08:19 Interview with Rob Walch of Podcast 411.
32:00 Outro Music (Full Song), "I'll be Waitin" by Coppermine.

Comments? Call 1 206 666 2242 and join in.

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download Episode # 11 - The 411 on Podcasting with Rob Walch of Podcast 411 edition

Episode # 10 - Special Email Marketing edition

michael.seaton@scotiabank.com (Michael Seaton) — Sun, 04 Mar 2007 20:19:21 +0000

This is a special episode dedicated to email marketing.

This episode coincides with the release of the CMA - Canadian Marketing Association's Guide to Email Marketing and a breakfast seminar that I will moderate on Wed March 7th titled "Optimizing Email for Better Results". Panellists at the seminar called in and shared what they will cover in their presentations and we have lots of comments that drive the discussion on episode 10.

Is email alive and well? What will happen when the generation that grew up digital hits the workforce and becomes a driver of the economy? As marketers how will we adapt? Should we continue to focus on email and, if so, what areas must we address to keep email communications relevant and engaging in the face of rapid change?

Lots of great commentary and conversation in today's episode, take a listen. In the News and Adjust the Pitch will be back for episode 11.

Call 1 206 666 2242 and share your thoughts.

Show Notes

00:00 Intro Music.
01:08 My favorite qutoes - William Gibson, author of Pattern Recognition.
01:22 It's all about email.
01:55 Personal milestone - hitting the double digits in episodes.
3:40 CMA Guide to Email Marketing: Background.
8:05 Comment: Sulemaan Ahmed of Sears Travel on his CMA presentation..
12:15 Comment: Scott Jamieson of SJR Consulting on his CMA presentation.
14:52 Comment: Randy Litchfield of Inbox Marketer on his CMA presentation.
20:05 Comment: June MacDonald of RIM, and Being Direct on email marketing, PodCamp Toronto and MySpace.
26:44 Comment: Kathryn Lagden of AIMS, on Facebook and managing to find new blogs to read and podcasts to listen to.
20:05 Comment: Bryan Person of New Comm Road and Monster on email content and supplemental channel development.
38:52 Blog Comments from Jon Lax, Paula Skaper and Stefan Eyram.
43:24 Blog Post from John Wall of The M Show and Ronin Marketeer answers all my questions I put out to CAPOW.
46:00 Wrap up: My thoughts on email and a brief overview of The CMA's Guide to Email Marketing.
43:24 Outro Music (Full Song), "The Only Difference Between Martyrdom and Suicide is Press Poverage" by Panic at the Disco.

As always, call 1 206 666 2242 let me know what you are thinking.

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download Episode # 10 - The Special Email Marketing edition

Episode # 9 - Interview with Howard Greenstein - Social Media Club edition

michael.seaton@scotiabank.com (Michael Seaton) — Wed, 28 Feb 2007 01:33:04 +0000

New feature to kick off the show: My favorite qutoes. Shorter version of In the News and Adjusting the Pitch. Interview with Howard Greenstein, Co-founder of Social Media Club.

CALL TO ACTION:
Call 1 206 666 2242 - Do you think e-mail marketing is dead or alive? Can it survive in an instant message culture? Will RSS and blogging rule the future? What questions would you like the “Optimizing E-mail for Better Results“ rountable to address at the upcoming CMA – Canadian Marketing Association breakfast event on March 7 which I will help moderate.

Call 1 206 666 2242 .

Show Notes

00:00 Intro Music.
01:08 New feature: My favorite qutoes - Mark Twain kicks it off on reading - Check out the book The Clue Train Manifesto read it here free.
04:30 Podcamp Toronto rocked! “Should your company be podcasting? with Donna Papacosta, Terry Fallis, Luke Armour with Mitch Joel moderated and has the session available via his Six Pixels of Separation podcast.
05:30 Call in if you were at PodCamp or Consumer 2.0 where I preseneted this week - 1 206 666 2242.
08:23 In the News - Bryan Person tells me to keep it short!: Telus pulls the plug on porn; Online Advertising forecast; Saputo and Vachon go bananas with the Igor the Gorilla campaign.
14:45 Interview with Howard Greenstein of Social Media Club.
25:12 Adjusting the Pitch: Digital and Social Media Syndrome: Is it killing you too?
29:30 Outro Music (Full Song), "Love Hate" by Scarlet Box.
REMINDER - CALL TO ACTION:
Call 1 206 666 2242 Let me know what questions you'd like the “Optimizing E-mail for Better Results“ rountable to address at the upcoming CMA – Canadian Marketing Association breakfast even on March 7 which I will help moderate.

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download Episode # 9 - The Client Side, Interview with Howard Greenstein of Social Media Club edition

Episode #8 - Interview with Christopher Barger - Chief Blogger at IBM edition

michael.seaton@scotiabank.com (Michael Seaton) — Wed, 21 Feb 2007 02:34:51 +0000

Interview with Christopher Barger, Blogger In Chief, IBM. I met and spoke with at Social Media 2007 in Atlanta.

CALL TO ACTION:
Call 1 206 666 2242 - Do you think e-mail marketing dead or alive? Can it survive in an instant message culture? Will RSS and blogging rule the future? What questions would you like the “Optimizing E-mail for Better Results“ rountable to address at the upcoming CMA – Canadian Marketing Association breakfast event on March 7 which I will help moderate.

Call 1 206 666 2242 and let me know.

Show Notes

00:00 Intro Music.
00:54 I am not playing the “name your city game”. David Jones & Terry Fallis, what do my fellow Torontonian podcasters have to say on this tourism related matter?
01:55 Podcamp Toronto this weekend on February 25 & 26. I am part of a panel discussing “Should your company be podcasting? I will join Donna Papacosta, Terry Fallis, Michael O’Conner Clarke, Luke Armour with Mitch Joel moderating. I will also present the story behind The Money Clip podcast from Scotiabank in a later session Sunday morning.
05:12 In the News: Digital Download theme: Wal-Mart launches digital movie store; NetFlix offers streaming movies and TV shows; Baidu.com and EMI launch music venture; TIVO and Amazon extend Unbox service.
09:33 TIVO enters the syndicated ratings with second-by-second stats for DVR viewers.
12:20 What’s in the Mail? Study on Direct Mail response and channel preference courtesy of Veritis.
15:21 Gmail is open to the public.
16:45 Interview with Christopher Barger of IBM.
30:25 Adjusting the Pitch: Don’t tell us that Telus is the bad guy for offering adult content
48:59 Outro Music (Full Song), "Perfect" by Miggs
REMINDER - CALL TO ACTION:
Call 1 206 666 2242 Let me know what questions you'd like the “Optimizing E-mail for Better Results“ rountable to address at the upcoming CMA – Canadian Marketing Association breakfast even on March 7 which I will help moderate.

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download Episode #8 - The Client Side, Interview with Christopher Barger of IBM edition

Episode #7 - In Conversation with Kate Trgovac edition - Part 2

michael.seaton@scotiabank.com (Michael Seaton) — Wed, 07 Feb 2007 02:29:49 +0000

Part 2 of episode of the conversation withKate Trgovac . Audio levels are much better this time out - thanks to Levelator by Gigavox - worked like a charm.

In the News segment and Adjust the Pitch segment are back.
Don't forget to call into +1-206-666-2242.

Show Notes

00:00 Intro Music.
00:54 iTunes ranking of The Client Side
02:18 Social Media 2007 in Atlanta
03:28 Super Bowl Shenanigans and the Consumer Generated Content letdown
07:37 Comment from Kathryn Lagden, GM of AIMS - Association of Internet Marketing and Sales.
14:00 Call in at +1 206 666 2242 and let me know your opinion on the appropriateness of content for unique channels.
14:07 Question for listeners on the importance of rankings on iTunes. Does it mean anything? Call in at +1 206 666 2242 and comment.
17:02 In the News: Yahoo! goes deeper into personal finance; My Space Amber Alerts; AOL & GM - a new ad model, or same old pre-roll?; Upstart Amp'd has nothing to lose.
24:01 Part 2- In Conversation with Kate Trgovac of My Name Is Kate - .
24:24 We discuss her engagement to Rose and the internet tools that will make wedding planning easier .
33:48 Adjusting the Pitch: Ad Age names Consumers "Agency of the Year" - what the...?
42:37 Kate's predictions for 2007
48:59 End of Part 2 of Conversation with Kate - Outro Music (Full Song), "A little bit more" by Uncle Seth - meet them at PodCamp Toronto

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download Episode #7 - The Client Side, In Conversation with Kate Trgovac edition - Part 2

Episode #6 - In Conversation with Kate Trgovac edition - Part 1

michael.seaton@scotiabank.com (Michael Seaton) — Wed, 31 Jan 2007 04:01:48 +0000

A quick follow-up to the last episode and it is all because Kate Trgovac was kind enough to give me a second chance to get this interview done! While audio levels are far from perfect (Rob Walch from Podcast 411 - who I just met in Atlanta at Social Media 2007 - is helping to point me in the right direction for better quality Skype recording).

In the News segment is back but since the episode was close to an hour, I cut the Adjust the Pitch segment.

And, in response to a email from C.C. Chapman, here is a link to help him raise donations for an MS Walk that is also aligned with my Podsafe Music selction of the week. C.C - send me a audio promo and I will play it as often as I can to help you reach your goal.

No comments this week, so call in!! Call into +1-206-666-2242.

Show Notes

00:00 Intro Music.
01:50 Recap of AIMS event featuring Mitch Joel of Twist Image, Judy McAlpine of CBC and myself
03:00Props to Kathryn Lagden, GM of AIMS (who has also promised to call in with comments at +1-206-666-2242)
06:38 Bill Sweetman launches his podcast "The Marketing Martini"
7:34 In the News: Auto Magazines turn editorials into digital revenue; Canadian Firms will spend more on marketing in 2007; Attack of the tech saavy toddlers - huh?; SlingBox - the gentle disrupter.
19:02 In Conversation with Kate Trgovac of My Name Is Kate.
24:24 We discuss CaseCamp Second Life.
25:10 Bryan Person aka Bryper - I have dubbed you the "Social Media Stalker" - all in jest and with much love!.
44:00 NewsText service explained (sort of).
49:17 We discuss blog content theft - Scott Cress is still silent.
52:30 End of Part 1 of Conversation with Kate (some wonky audio here - it only lasts a second - no clue what I did wrong this time!
55:00 Outro Music (Full Song), "Neighbour" by Lascivious Biddies.Help with the cause - Walk for MS

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download Episode #6 - The Client Side, In Conversation with Kate Trgovac edition - Part 1

Episode #5 - The Client Side - Interview with Robert Chiarito - Social Media 2007 edition

michael.seaton@scotiabank.com (Michael Seaton) — Mon, 22 Jan 2007 21:49:50 +0000

A self indulgent episode where I talk about me a lot. It seems I somehow weaved myself into each and every item - not on purpose, just how it worked out this time (ya right!) There are no news items this time out, but Adjust the Pitch is included and it is a personal story about content theft from my blog.

This episode runs a bit longer than an average Client Side podcast, partly because I hit record and just let it go - no edits, retakes or stuff like that. And, there is an interview with the organizer/producer Robert Chiarito of Social Media 2007 - a conference in Atlanta I will be speaking at on Jan 31. And, I have a couple of audio comments (hooray).

I'll return with episode 6 sooner v. later with another interview and some items in the news for your listening pleasure (or pain, whatever).

Two items with a call-to-action:
1. Case Studies - I want your case studies to be featured on upcoming episodes of The Client Side (via interview you presenting)
2. Scott Cress - give me a shout.

Call into +1-206-666-2242.

Show Notes

00:00 Intro Music.
01:20 No "In The News" section on today’s show
02:11Call in with comments +1-206-666-2242
03:45 Comment from Mitch Joel of Twist Image and Six Pixels of Separation on my forgetfulness and CaseCamp Second Life. Skype call?
05:52 Proper props to Joseph Jaffe of Across the Sound who got me going in podcasting.
08:54 Call to action – do you want to share your marketing, advertising, communications case studies and have them featured on The Client Side? Call +1-206-666-2242 .
11:10 AIMS event: Should Your Company be Podcasting? January 25, 2007 in Toronto. Speakers include Mitch Joel, Judy McAlpine of CBC, myself .
13:50 Paull Young in from Australia this week. His blog is Young PR .
15:05 Adjusting the Pitch: Plagiarism in the blogosphere. Scott Cress takes content from The Client Side.
19:30 Comment from Sulemaan Ahmed of Sears Travel and Vice-Chair of CMA - Canadian Marketing Association's Digital Marketing Council.
24:10 Problem with Powergrammo & Skype – 3.0 not compatible! Thanks to CAPOW for all your help.
26:24 Interview with Robert Chiarito, producer/organizer of Social Media 2007.
43:22 American Copywriter # 48 shoutout. My holiday gift is delivered a bit late, but still rocks - thanks gents.
44:30 Outro Music (Full Song), "Ants In My Pants" by Lima Charlie.

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download Episode #5 - The Client Side, The Almost Interview Edition

Episode # 4 - The Client Side - Happy Holidays Edition

michael.seaton@scotiabank.com (Michael Seaton) — Wed, 13 Dec 2006 04:51:35 +0000

Happy Holidays! Here is Episode # 4 - The Happy Holidays Edition. This will likely be the last podcast for 2006 , so thanks for listening and we'll be back at it

New call in # : +1-206-666-2242

Show Notes

00:00 Intro Music.
02:45 Please call +1-206-666-2242
03:17 Case Camp Second Life. Mitch Joel Twist Image and I were to present Viral Marketing at Scotiabank. Mitch ditched (legit ditch - his holiday party for Twist Image is that night), now I am on my own!
04:00 Case studies on podcasts?
07:10 In the news: No reply at all from Google answers .
08:10 Chinese yank Wikipedia.
08:40 New web tool for restricted access - Syphon from University of Toronto.
09:46 Want to buy that shirt you saw on Grey's Anatomy?.
10:40 Yahoo shakes up senior management. Code name "Project Souffle".
11:40 How to advertise on Internet video: Avoid video.
12:57 Yahoo & Reuters want you to work for them.
14:45 Adjusting the Pitch: Rewind 06, Fast Forward 07: My responses to Ken Schafer at One Degree.
22:29 Outro Music (Full Song), "TV Guide" by Oscar Trim.

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download - The Client Side - Episode #4

Episode #3 - The Client Side - The Almost Interview edition

michael.seaton@scotiabank.com (Michael Seaton) — Wed, 22 Nov 2006 17:20:57 +0000

Keeping to the every 10-15 day schedule of recording, here is Episode # 3 - The almost interview edition. Named for my botched attempt to record an interview with Kate Trgovac of www.mynameiskate.ca . Kate has promised one more kick at the interview before she strangles me!

Show Notes

00:00 Intro Music.
00:40 The Canadian Marketing Association RSVP Awards – Scotiabank wins three awards.Twist Image and Mighty Digital & Direct share the honors. The Cassies – Scotiabank wins two awards. Bensimon Byrne shares the honors (note Cassies have not updated site from 2005 yet)
04:10 I missed out on hanging out with Shel Holtz at Third Tuesday – put on by Thornley Fallis - Joe Thornley and Terry Fallis.
05:40 Kate Trgovac – we recorded an hour long interview. Nothing recorded! Opps.
06:40 Correction note Advertising Show host.
07:30 In the news: Blogs go mainstream.
08:10 Digeratti are not for sale.
9:30 Butterball does Consumer Generated Content.
11:10 TIVO downloads Consumer Generated Content.
11:51 Verizon and YouTube.
13:25 Refining Radio Measurement.
14:45 Adjusting the Pitch: Amazon and Wall Street.
20:00 Outro Music (Full Song), "All You Wanted" by My Little Radio.

Podsafe Music:
Intro Music – Remember by Black Lab
Transition music - Forever by Derek Chafin

Download Episode #3 - The Client Side - The Almost Interview Edition

Episode #2 - The Client Side, Behind The Scenes

michael.seaton@scotiabank.com (Michael Seaton) — Tue, 07 Nov 2006 12:00:00 +0000

The second episode of the Client Side Podcast looks at the effort to get a podcast produced and looks at a few items in the news. Adjusting the Pitch this week is all about marketers causing fear in other marketers based on a post by Kate Trgovac of www.mynameiskate.ca from her experiences at the Canadian Marketing Associations Digital Marketing Conference.

Show Notes

00:00 Intro Music.
00:36 Podcast methods
03:15 The New Blog for The Client Side.
04:40 In the news Chevy Store.
05:42 The Internet and Car Buying.
07:20 YouTube deletes 30,000 files.
08:34 Effectiveness of Print Advertising.
13:20 Pay Per Post Blogging.
13:50 Fashion Television and Video on Demand.
14:37 Financial Post Next 25 CEO's and women on the list.
15:28 Adjusting the pitch: Commenting on Kate Trgovac's "Fear and Loathing in Marketing" post.
20:00 Outro Music (Full Song), "Any Wet" by Descention.

Download Episode #2 - The Client Side, Behind The Scenes

Episode #1 - Introducing the sound from the Client Side

michael.seaton@scotiabank.com (Michael Seaton) — Wed, 25 Oct 2006 20:28:18 +0000

This is the first episode of the Client Side Podcast, an audio complement to the Client Side Blog. Unlike its text companion the podcast is a more conversational look at the world of modern marketing. While the focus here is on the digital side of things, the podcast is certainly not exclusively about hi-tech marketing solutions. This episode looks at news items about children and marketing, contains tips on how to get ahead as a new media marketer, and features some great music. This series promises to be a fun way to learn the tricks of the trade.

Show Notes

00:00 Intro Music.
00:45 Why start another podcast?
02:50 Marketing News Items.
03:15 Wal-Mart's Toyland.
04:55 Fifth Graders: the next generation of podcasters.
06:00 Warner Brother revitalizes Scooby-Doo for Halloween.
07:05 This Hilarious House of Frightenstein, misses the mark.
09:20 MTV selling ad space using psychographics.
10:30 MySpace audience getting older.
12:15 Social Networking sites slump a little in September.
13:10 Adjusting the pitch: Tips for New Media Marketers.
17:20 Outro Music (Full Song), "Remember" by Black Lab.

Download Episode #1 - Introducing the sound from the Client Side