The Cline Group

Aesop’s Marketing: The Crow and the Pitcher

The Cline Group — Mon, 17 Jun 2013 13:33:59 +0000

This series relates lessons from popular Aesop’s Fables to strategic communications and marketing. The Boasting Traveler: “A Crow, half-dead with thirst, came upon a Pitcher which had once been full of water; but when the Crow put its beak into…

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Waze and the Start-up Nation’s Delusions of Grandeur

Josh Cline — Thu, 13 Jun 2013 11:58:59 +0000

By Josh Cline Ever since the search-engine giant Google acquired Waze this week for $1 billion reportedly to bolster its planned makeover of Google Maps (and likely to prevent competitors from gaining the app’s crowd-sourced data on live traffic conditions),…

When “Time and Money” Becomes “Content and Ads”

Samuel Scott — Mon, 10 Jun 2013 10:10:41 +0000

By Samuel Scott Imagine that you are a marketing vice president living in the early 1950s, when television first became widely popular in the United States. The CEO of your company wants the millions of users of the new medium…

PR Success Requires a Proper Foundation

The Cline Group — Mon, 03 Jun 2013 10:27:44 +0000

By Kevin Johnson In my 25 years as a PR and media-relations practitioner, it never ceases to amaze me how many companies don’t completely understand the “pact” of cooperation that’s required once they sign on with a PR firm. Perhaps…

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Aesop’s Marketing: The Boasting Traveler

The Cline Group — Thu, 30 May 2013 08:50:28 +0000

This series relates lessons from popular Aesop’s Fables to strategic communications and marketing. The Boasting Traveler: “A man who had traveled in foreign lands boasted very much, on returning to his own country, of the many wonderful and heroic feats…

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Lead or be Led: A PR and Marketing Manager’s Guide to Success

Josh Cline — Tue, 28 May 2013 07:41:26 +0000

By Josh Cline For the past 15 years, I have worked for more than 100 companies, mostly in the emerging business and start-up technology worlds, helping them to reach their utmost potential. From my years both at large agencies and…

How to Increase Your Clout – With Klout

Josh Cline — Mon, 20 May 2013 15:48:07 +0000

By Josh Cline Your company might have clout in your industry – but does it have Klout? Klout, as you may have heard, is a website that automatically attaches a rating from 1 to 100 to everyone – and every…

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Aesop’s Marketing: The Ant and the Grasshopper

The Cline Group — Thu, 16 May 2013 15:07:20 +0000

This post is the first in a series relating lessons from popular Aesop’s Fables to strategic communications and marketing. The Ant and the Grasshopper: “The ants were spending a fine winter’s day drying grain collected in the summertime. A Grasshopper,…

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The Hype Cycles of Marketing Mediums and Methods

Josh Cline — Mon, 13 May 2013 09:56:05 +0000

By Josh Cline As technological innovations occur at an ever-increasing rate, marketers often develop unrealistic expectations because they think that each new gadget or medium has made all of the previous communications strategies obsolete. Far from it. For example, social…

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Marketers, Assemble! The New SEO Lessons from “The Avengers”

Samuel Scott — Mon, 24 Dec 2012 14:00:23 +0000

By Samuel Scott TEL AVIV – Here in the Silicon Valley of the Middle East, I finally saw the hit movie “The Avengers” only recently since it had finally come to Israeli cable TV. As a fan of Joss Whedon,…