REPORTS TO: Account Director / Managing Director

POSITION TYPE: Full Time 

WHO WE ARE

TCO is a Strategic & Creative Communications company focusing on consumer engagement. We assist our clients and partners in navigating their communications in the Earned Media and Owned Media environments.  Our core competences are Content and Social Media.

TCO works with some of Australia’s leading companies including: Coca-Cola, Westfield, Nestle, NRMA, Foster and more.

THE ROLE

As a Senior Account Manager, you will be key driver of multiple campaign and / or project activities. Your primary responsibilities are:

• Manage the entire project/campaign process from conception to completion.
• Guide and deliver project/campaign activity in line with creative and strategic vision.
• Driver of campaign/project timelines, deliverables and outcomes.
• Key point of communication for internal and external stakeholders.
• Guardian of budget: allocation, invoicing & maximizing profitability.
• Maintaining and building relationships with existing clients
• Fostering incremental revenue opportunities through project/campaign & client management
• Researching new business leads with existing clients and assisting in the ‘pitching’ for new business.
• Completing internal account management duties
• Managing the workload of account executives/interns

ATTRIBUTES AND ABILITIES

• Sound understanding of the Strategic & Planning process.
• Solid understanding of all TCO’s product offerings and services
• Good knowledge of the use these products and services in the context of the communications landscape.
• Intermediate experience of managing the content strategy ideation, pitch and delivery process.

Including consideration for:

- Role of Content

- Key Consumer Takeout

- Execution/Creative Treatment Outlines

- Seeding & Distribution potential

- KPI’s

• Sound knowledge of Social Media strategy, ideation, pitch and delivery process.

Including:

- Content Seeding

- Blogger outreach

- Community Management

- Social Media monitoring & listening reports

• Delegate & manage implementation tasks to Content and Social Executives/Interns

Including:

- Day-to-day community management

- Social media listening reports

- Environmental Analysis

- Competitive Reviews

• Offer strategic aligned ideas – develop, manage and understand the execution and deliverables, of strategic and creative solutions
• Day to day liaison with the client
• Compile all WIP and contact report documentation
• Have the vision and expertise to seek and identify commercial opportunities
• To be a digitally minded – experienced and active across all social media channels, mobile and online applications.
• To be Content Savvy – possess the passions and understanding of content for broadcast and web
• Adept in building, maintaining and developing strong relationships with internal teams, external partners, clients and agencies
• Superior communication skills with the ability to communicate a vision, persuasiveness and a skilled negotiator

TCO COMPETENCIES

• Initiative and drive for results
• Teamwork
• Communication
• Confident and outgoing
• Customer Service
• Strategic Thinking
• Leadership
• Creative Problem Solving
• Knowledge Sharing
• Learning and Development

EXPERIENCE

• A minimum of 5 years Account Management experience within a Digital Media Agency preferred.

To apply, please submit your CV to hr@theconscience.org. Only shortlisted candidates will be contacted.

REPORTS TO: Account Director / Social Media Manager

POSITION TYPE: Full Time

SALARY: Negotiable depending on experience

 WHO WE ARE

We’re an ideas organization that’s social by design.

We think that to really connect with people, we need to be socially aware. That’s why we base all our work on social insights and behavior. Everything we do is about building deeper emotional connections between people and brands. We’re always considering our audience. By producing things that are of interest or value to them, we believe they’ll want to engage with us.

We understand that technology has changed the way we absorb our world, and to remain current, we must continuously evolve with it. With every new media platform, our challenge is to learn another digital language. And we’ve become pretty fluent. Today, we use everything we’ve learned to create innovative campaigns, grounded in Content & Social Media, for iconic Australian and global brands including: Coca-Cola, Nestle, Carlton United Breweries, Bendon Lingerie, Westfield, BBC Worldwide and more.

OUR PEOPLE

We like to make our people happy. That includes our clients, staff, partners and shareholders. We love a bit 
of R-E-S-P-E-C-T and believe it should flow both ways. We’re always trying to better ourselves, and when we 
get there, we go for even betterer. We think about our audience… the whole time… even in our sleep. We’re passionate about what we do, our home, small Japanese toys, awesome content, digital, lunching together, cool design, eclectic musical playlists, social, obscure Asian movies, colorful shoes and avocado.

Together, we pioneer, stick it to tradition and embrace change.

THE ROLE

This is a new and exciting role that has recently been created at TCO. TCO have entered into a partnership with one of Australia’s leading FMCG advertisers to create an internal social media team aimed at creating truly social brands & placing social media at the heart of their business. This role is crucial in supporting the Social Media Manager (SMM) to help deliver this vision.

This is a unique, hybrid role where you will truly have the best of both agency & client worlds. You will transition between two office locations and have the opportunity to work with some of Australia’s best marketers & communications specialists, as well as having your home within the TCO family.

As a Community Manager, you will be responsible for running and developing highly engaged communities across an exciting & market leading range of local & global brands. Your tasks specifically;

• Creation of Content & Connection Plans – liaise with social planners & respond to brief, create copy & liaise with designer to create imagery
• Publishing – ‘pro-active’ posting of content, monitoring, moderation and response [‘re-active’] with branded communities in timely and expert manner
• Listening – experience with using social media monitoring tools
• Reporting & Analysis – assist the SMM in the pulling of reports & interpretation for insight generation
• Paid Media implementation – Facebook Cost Per Click
• Relationship Management – Day to day Brand Manager & Agency point of contact
• Administrative Co-ordination – managing campaign timelines, deliverables and outcomes
• Thought leadership in social media – knowledge and understanding of online communities and trends

ATTRIBUTES AND ABILITIES

Collaborative in nature – you will be dealing with multiple client, agency & stakeholder contacts

• A total people person who is passionate at delivering excellent customer service
• Online marketing and/or journalism experience with strong written and verbal communications skills
• A thirst for exploring new technologies, which can be used to add value to existing and new communities
• A creative mind, thorough attention to detail, an ability to think quickly and adapt to change

EXPERIENCE:

A minimum of 2 years experience (at least 1 in community management), either within an agency, internally at a client or, at a customer service center.

To apply, please submit your CV to hr@theconscience.org and tell us;

Why you LOVE social media.

What is one thing in your life or, career to date, that you have pioneered / you are most proud of.

What you are passionate about and couldn’t live without.

Check out why over on my personal blog, Digital Connectedness.

TCO needs a savvy and sharp Graphic Designer to assist in the production of design & animation for short and long-form content programs and experiential campaigns (Web, mobile, Live Events & TV). You will be working with editors, directors, accounts teams and producers to make sure briefs are met on time and budget.

Working to a brief agreed with the creative team, you will develop ideas and concepts, choosing the appropriate media and style to meet the client`s objectives. Work at TCO demands creative flair, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines. You will also be responsible for managing assets sourced from image libraries and ensuring elements adhere to budget and correct usage rights.

TCO is constantly exploring new frontiers – so this role presents an exciting opportunity to grow and learn as we do!

As our graphic designer, your job may involve managing more than one design brief at a time, allocating the relevant amount of time according to the value of the job. Typical work activities include:

•Meeting clients and TCO to discuss the business objectives and requirements of the job
•Interpreting the client`s business needs, brainstorming and mocking up design ideas
•Projecting budgets and schedules
•Developing design briefs by gathering information and data through research
•Thinking creatively to produce new ideas and concepts
•Using innovation to redefine a design brief within the constraints of cost and time
•Presenting finalised ideas and concepts to clients or TCO and adjusting designs to fit preferred needs or taste
•Working with a wide range of media, including photography and computer-aided design (CAD)
•Proofreading to produce accurate and high-quality work
•Contributing ideas and design artwork to the overall brief
•Demonstrating illustrative skills with rough sketches
•Keeping abreast of emerging technologies in new media, particularly design programmes such as Illustrator, Photoshop, and Acrobat.
•Considered a bonus to be proficient in Director, Dreamweaver and Flash
•Working with others, such as printers, programmers, developers, directors, motion graphic animators, editors or other technicians, to complete the final product
•Designers often have to be proactive in presenting or `pitching` their ideas and designs to prospective customers.

EXPERIENCE AND KEY SKILLS
•At least 3 years experience in a similar position/role, including a strong portfolio in web design and online content
•Experience in design of Facebook Applications, Banner Ads, YouTube, Twitter and Pinterest
•Proficient in Cinema 4D/After Effects, Photoshop, Illustrator, Adobe Design Premium (Final Cut Pro a bonus)
•Understanding of the principles and techniques of Graphic Design, Motion Graphics, Web Design and UI/User Experience Design
•Able to operate independently as an art director, designer and production artist
•An excellent understanding of UI Design and User Experience Design

To apply, please submit your CV to our HR Department. Only shortlisted candidates will be contacted.
hr@theconscience.org

POSITION TYPE: Permanent Full Time

SALARY: Negotiable, dependent on experience

WHO WE ARE

We’re an ideas organisation that’s social by design.

We think that to really connect with people, we need to be socially aware. That’s why we base all our work on social insights and behaviour. Everything we do is about building deeper emotional connections between people and brands. We’re always considering our audience. By producing things that are of interest or value to them, we believe they’ll want to engage with us.

We understand that technology has changed the way we absorb our world, and to remain current, we must continuously evolve with it. With every new media platform, our challenge is to learn another digital language. And we’ve become pretty fluent. Today, we use everything we’ve learned to create innovative campaigns, grounded in Content & Social Media, for iconic Australian and global brands including: Coca-Cola, Nestle, Carlton United Breweries, Bendon Lingerie, Westfield, Optus, BBC Worldwide and more.

OUR PEOPLE

We like to make our people happy. That includes our clients, staff, partners and shareholders. We love a bit 
of R-E-S-P-E-C-T and believe it should flow both ways. We’re always trying to better ourselves, and when we 
get there, we go for even betterer. We think about our audience… the whole time… even in our sleep. We’re passionate about what we do, our home, small Japanese toys, awesome content, digital, lunching together, cool design, eclectic musical playlists, social, obscure Asian movies, colourful shoes and avocado.

Together, we pioneer, stick it to tradition and embrace change.

THE ROLE

Social, is our lifeblood. But, we are looking for someone to inject greater digital depth and texture, beyond social, to propel TCO to being a truly integrated digital agency.  Ideally we would be looking for experience across SEO, PPC, Display and Mobile.

This is a crucial role within TCO. In this role, you would be working directly with CEO having those high level conversations with clients, developing the solutions and ensuing your team over deliver.

You will also be our industry spokes person to champion TCO’s point of view on best practice and digital innovation to clients and your industry colleagues. 

You will be the instigator and creator of ideas that inspire participation. Specifically you will need to;

• Take & distil client briefs, and articulate into considered recommendations.
• Be able to work independently and with creatives to translate strategies into actionable ideas (campaign and tactical)
• Understanding that those ideas only come to life with great execution – so work with the relevant teams to ensure optimum implementation and ongoing optimisation
• Provide strategic / ideas leadership to our clients, and our existing team
• Be able to interpret online behaviours and translate into actionable insights
• Head up the need to innovate- thrive at pioneering new technologies and platforms
• Lead client pitches (RFQs, RFIs etc)

RESPONSIBILITIES AND WORK ACTIVITIES

Through Social Media Engagement you will oversee:

• Digital Monitoring & Measurement to assess opportunities and gain authentic consumer insights
• Development of tailored Digital and Social Media Strategies focused on delivering real business outcomes
• Channel Management to ensure the tactful execution, set up and maintenance social media profiles to optimise engagement with online communities.

You will be leading the wider social and digital team in the following areas:

• Seeding, blogger outreach, mobile compatibility, community management, consumer journeys within digital platforms.
• Deployment, amplification and measurement of the ideas and content
• Measure, evaluate and report performance of all vendors and internal development teams
• Provide direction, leadership and coaching in regard to Digital and Social Media Strategy
• Coordinate work efforts of others to ensure integration and completion of work against expectations.
• Develop and communicate a clear direction for a project or initiative with clarity of scope and expected outcomes.
• Provide feedback to others in order to enhance their job performance.
• Balance multiple projects and priorities while adhering to strict time guidelines.
• Must maintain, evaluate and communicate project status throughout the organization.

ATTRIBUTES AND ABILITIES

• Collaborative in nature – you will be dealing with multiple client, agency & stakeholder contacts
• A total people person who is passionate at delivering excellent customer service
• Understanding full range of digital / social touch-points and how to ‘engagement plan’ across the full paid, owned, earned and shared communications spectrum
• Strong written and verbal communications skills
• A thirst for exploring new digital technologies & being highly active within social media
• A strong desire to grow and better your team-mates.
• A creative & curious mind, an ability to think quickly and adapt to change
• You posses an entrepreneurial spirit with commercial nous and a desire to find new and better way’s of doing things

EXPERIENCE:

5 years + experience at a digital agency or, at a highly ‘digital-literate’ creative or media agency. You may have worked client-side in a position where you handled digital / social strategy, ideas and execution in-house.

A proven track record of developing engagement ideas & digital creative would be a real plus.

To apply, please submit your CV to hr@theconscience.org and tell us;

A campaign that you are LOVING at the moment.

One thing in your life or, career to date, that you have pioneered / you are most proud of.

What you are passionate about and couldn’t live without.

Only shortlisted candidates will be contacted.

As part of this partnership, TCO has donated its sponsorship to two causes it has been supporting for a number of years, Heal for Life Foundation and KidsXPRESS to kick off another partnership between TCO and the two cause related organisations.

TCO is administering Growth Advisory Boards for both Heal for Life  and KidsXPRESS, seeking Skills and Resources from media and marketing community. Just visit the TCO Facebook Page or call us 0296905100 and let us know what you are up for.

Recently, TCO have created some online films and television ads that will be airing at Tropfest, which is on this weekend.

For links to the Tropfest spots:

KidsXPRESS: http://www.youtube.com/watch?v=i6bt8h1QFaY&feature=youtu.be

Heal for Life: http://www.youtube.com/watch?v=DxjPCSRK424&feature=youtu.be

Founder of TCO, Clive Burcham, said: “What we do on a day to day basis does not save lives. We are very proud to work on commercial work for our clients in the social and content space, but cause focused projects have always been a big part of our culture to use our skills and talents to contribute to causes we believe in, such as our partnerships with Make Poverty History, the Global Poverty Project.  We have recently started growth advisory boards for KidsXpress and Heal for Life to help with their growth and positively effect their marketing. We are looking to our colleagues in the industry to join us, it is very rewarding work that makes a difference, using our conscience!”

Heal for Life Foundation is a not-for-profit organisation, which operates innovative, affordable Healing Retreats for people of all ages who have suffered any form of childhood trauma. Run by survivors for survivors, the aim of the Healing Retreats is to provide a place for safety, peace and love for all survivors of childhood trauma.

KidsXpress is a dynamic program for children 4-14yrs who have faced challenges, loss and or trauma in their lives. During the KidsXpress program kids are finding ways to cope with their situation through music, art and drama therapies, providing kids with the foundation to learn positive coping mechanisms for life.

Personally, I can’t write, spell or grasp the correct use of a comma. For years, any mention of having to write anything other than an email would bring out cold sweats and panic.

But rather than confronting this perceived barrier, I would shy away, often admitting defeat at the first step.

What changed for me was the realisation that  I could only get better.

Whilst i will never be a threat to Jane Austin, I will give this writing thing a damn good go, and revel in the pride when my Mum enquired if someone had ‘ghost written’ a previous blog post.

Identification is the first step, only once you have acknowledged the potential barriers, then you are able to do something about it.

At TCO, as we start to explore the opportunity of Social CRM (SCRM) for our clients, we believe it becomes increasingly important to put a strategy in place and get into ‘action’, as businesses diversify and people interact within a broader channel spectrum. Clearly, the opportunity for interaction in digital & social owned platforms has exploded. It’s no longer about waiting on­‐hold for endless hours or sending emails into job-queues for days. People expect immediate, real-­time response and interaction. In a split second a brand or business can make or break more relationships than ever before.

Well, it could have actually been from a number of factors: grinding my teeth, punching myself in the face whilst asleep etc.   But, regardless, it got me thinking about talking. The more you talk, the less you listen, and the less you learn.

Honestly at some stage, who has not been guilty of verbal diarrhoea? if it is a topic that you are passionate about, something that you truly believe in – although not deliberate – in all likelihood, no-one else will be able get a word in edge ways.

However, whilst it may feel that you are imparting invaluable wisdom, it is actually at these times that you are performing at your worst. By not inciting others contributions into the conversation, you are preventing an idea/concept or conversation from evolving and becoming greater.

Allowing someone to jump in and critique an idea or challenge your perspective can, and will, make you feel vulnerable.  But it is this willingness to be open and listen to other people’s opinions that will make you a stronger, more learned, person with a much more rounded idea or perspective.

Stop, Look, Listen

“Why should we choose these guys?”

To help us respond to these pitches we’ve spoken to a number of clients. Past clients, current clients, friends who are clients, friend of clients and clients who are friends to help us better answer what it is they’re really looking for.

Below are 10 points that we’ve captured to help us think like a client so that our response hits every nail and ultimately helps them choose us.

Is this business for real? Authenticity
Are they telling me the truth? Believability
Are they knowledgeable? Credibility
Are they right for me? Feasibility of relationship
Are they listening or just peddling? Customized solutions
Overall can they be relied on? Safety
Do I understand enough about what they’re going to do for me? Comfort
Am I making the best choice vs choices? Superiority
Are they easy to buy from? Packaged
Are they easy to work with? Compatible

TCO needs a savvy and sharp Graphic Designer / Motion Graphics Animator to assist in the production of design & animation for short and long-form content programs and experiential campaigns (Web, mobile, Live Events & TV). You will be working with editors, directors, accounts teams and producers to make sure briefs are met on time and budget.

Working to a brief agreed with the creative team, you will develop ideas and concepts, choosing the appropriate media and style to meet the client`s objectives. Work at TCO demands creative flair, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines. You will also be responsible for managing assets sourced from image libraries and ensuring elements adhere to budget and correct usage rights.

TCO is constantly exploring new frontiers – so this role presents an exciting opportunity to grow and learn as we do!

As our graphic designer, your job may involve managing more than one design brief at a time, allocating the relevant amount of time according to the value of the job. Typical work activities include:

•Meeting clients and TCO to discuss the business objectives and requirements of the job
•Interpreting the client`s business needs, brainstorming and mocking up design ideas
•Projecting budgets and schedules
•Developing design briefs by gathering information and data through research
•Thinking creatively to produce new ideas and concepts
•Using innovation to redefine a design brief within the constraints of cost and time
•Presenting finalised ideas and concepts to clients or TCO and adjusting designs to fit preferred needs or taste
•Working with a wide range of media, including photography and computer-aided design (CAD)
•Proofreading to produce accurate and high-quality work
•Contributing ideas and design artwork to the overall brief
•Demonstrating illustrative skills with rough sketches
•Keeping abreast of emerging technologies in new media, particularly design programmes such as Illustrator, Photoshop, and Acrobat.
•Considered a bonus to be proficient in Director, Dreamweaver and Flash
•Working with others, such as printers, programmers, developers, directors, motion graphic animators, editors or other technicians, to complete the final product
•Designers often have to be proactive in presenting or `pitching` their ideas and designs to prospective customers.

EXPERIENCE AND KEY SKILLS
•At least 3 years experience in a similar position/role, including a strong portfolio in web design and online content
•Experience in design of Facebook Applications, Banner Ads, YouTube, Twitter and Pinterest
•Proficient in Cinema 4D/After Effects, Photoshop, Illustrator, Adobe Design Premium (Final Cut Pro a bonus)
•Understanding of the principles and techniques of Graphic Design, Motion Graphics, Web Design and UI/User Experience Design
•Able to operate independently as an art director, designer and production artist
•An excellent understanding of UI Design and User Experience Design

To apply, please submit your CV to our HR Department. Only shortlisted candidates will be contacted.
hr@theconscience.org

How Reach is Calculated

The way Facebook calculates reach is the first of these changes. In early September it was announced that less news feed items would load at a once to decrease the load time of your news feed. This means Facebook used to load, for example, 50 stories at a time, whereas now loads 25.

This has negatively affected reach as less stories are loaded by Facebook when you log in. As you scroll down more stories will load but less than before, and as a result the reach per post declines significantly.

To make things even more confusing, on the same day, Facebook started including mobile in this reach calculation. Up until now it was always unknown whether mobile reach was included in this metric. This change has resulted in increasing the reach of a post.

As both these changes were implemented at the same time it has been hard to properly assess the impact of each of these changes on a page’s reach, but a slight decline in has been the trend so far.

EdgeRank Algorithm Change

The EdgeRank algorithm is how Facebook determines what posts are relevant to you as a Facebook user to ensure that you are served content within your newsfeed that is of interest to you. (Side note: to learn more about EdgeRank and its impact on your brand’s page let us know and we can set up a work shop to run through this).

It was announced recently that Facebook have changed how this algorithm works. At this stage it is unclear as to what parts of the algorithm have been changed, but we are noticing a significant decrease in organic reach on many posts. Polls, which performed well previously are now receiving a much lower reach than ever before. Virality on brand posts has stayed at similar levels and in some cases increased, so people are still engaging with posts but less people are now seeing them.

This change seems to be a result of Facebook’s need to provide more of a return to its shareholders as the solution to this decreased reach using Facebook’s advertising platform to ensure more people see a brand’s posts.

What this means for your Brand’s page

It is essential that brands keep an eye on how their reach is performing as a result of these changes and that their Facebook strategies adjust on these changes (less polls, for example) and look at possibly increasing advertising spend. We expect to see more pushes like this as Facebook tries to increase its revenues, but to what extent we will need to wait and see, as they are running the risk of annoying the companies who have already invested in the platform to communicate with their customers.