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		<title>[Web Discussion] The Changing Role of Professional Technical Communicators: What’s Next?</title>
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		<comments>http://thecontentwrangler.com/2012/02/08/web-discussion-the-changing-role-of-professional-technical-communicators-whats-next/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 20:35:55 +0000</pubDate>
		<dc:creator>scottabel</dc:creator>
				<category><![CDATA[Blog]]></category>

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		<description><![CDATA[Join me, Scott Abel, The Content Wrangler, and  Val Swisher, CEO of Content Rules, Thursday, February 9, 2012 for a lively discussion with technical communication industry professionals Jack Molisani (of LavaCon fame) and Sarah O&#8217;Keefe (of Scriptorium Publishing). We will discuss the impact of globalization, outsourcing, off-shoring, technological advances, and mobile devices on the technical communication landscape. And, we&#8217;ll take questions from the audience. The free, live, one-hour web event takes place Thursday, February 9 at 10am PT / 1pm ET and will be recorded. Everyone who registers for the event ...]]></description>
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<p><a href="https://www2.gotomeeting.com/register/802895506">Join me</a>, Scott Abel, <a href="http://www.thecontentwrangler.com">The Content Wrangler</a>, and  Val Swisher, CEO of <a href="http://www.contentrules.com">Content Rules</a>, Thursday, February 9, 2012 for a lively discussion with technical communication industry professionals Jack Molisani (of <a href="http://www.lavacon.org">LavaCon</a> fame) and Sarah O&#8217;Keefe (of <a href="http://www.scriptorium.com">Scriptorium Publishing</a>). We will discuss the impact of globalization, outsourcing, off-shoring, technological advances, and mobile devices on the technical communication landscape. And, we&#8217;ll take questions from the audience.</p>
<p>The free, live, one-hour web event takes place Thursday, February 9 at 10am PT / 1pm ET and will be recorded. Everyone who registers for the event will receive a link to the recording. Questions for the panel can be <a href="mailto:scottabel@mac.com">submitted in advance via email</a> or during the event using the chat feature in the GoToWebinar control panel.</p>
<p><a href="https://www2.gotomeeting.com/register/802895506">Register today!</a></p>
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		<title>Collaborative Authoring and Communication Tools Help Writers, Editors, SMEs Work Together</title>
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		<comments>http://thecontentwrangler.com/2012/02/07/collaborative-authoring-and-communication-tools-help-writers-editors-smes-work-together/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 19:27:49 +0000</pubDate>
		<dc:creator>scottabel</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Authoring Tools]]></category>
		<category><![CDATA[collaborative authoring]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content production]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[review process]]></category>
		<category><![CDATA[social authoring]]></category>

		<guid isPermaLink="false">http://thecontentwrangler.com/?p=8544</guid>
		<description><![CDATA[By David Kowalsky, Guest Editor Do you ever find yourself overwhelmed with trying to keep track of all the versions of a document that are being sent back-and-forth by you and your work colleagues by email? When opening a document to edit, have you ever had the experience of being frustrated by immediately seeing a message pop up telling you that the document is locked? Many companies have introduced features to their products to alleviate these types of issues, making collaborative authoring– projects where written works are created by multiple ...]]></description>
			<content:encoded><![CDATA[<p>By David Kowalsky, Guest Editor</p>
<div id="attachment_8545" class="wp-caption alignleft" style="width: 144px"><a href="http://thecontentwrangler.com/2012/02/07/collaborative-authoring-and-communication-tools-help-writers-editors-smes-work-together/screen-shot-2012-01-04-at-12-42-44-pm/" rel="attachment wp-att-8545"><img class="size-full wp-image-8545" title="David Kowalsky" src="http://thecontentwrangler.com/wp-content/uploads/2012/01/Screen-Shot-2012-01-04-at-12.42.44-PM.png" alt="" width="134" height="143" /></a><p class="wp-caption-text">David Kowalsky</p></div>
<p>Do you ever find yourself overwhelmed with trying to keep track of all the versions of a document that are being sent back-and-forth by you and your work colleagues by email? When opening a document to edit, have you ever had the experience of being frustrated by immediately seeing a message pop up telling you that the document is locked? Many companies have introduced features to their products to alleviate these types of issues, making <a href="http://en.wikipedia.org/wiki/Collaborative_editing">collaborative authoring</a>– projects where written works are created by multiple people together (collaboratively) rather than individually – more attractive and worth investigating.</p>
<p>Document editing is frequently done collaboratively, especially now that it is so typical for companies to have documentation and engineering team members located at different locations throughout the world. Some products even promote editing with <a href="http://en.wikipedia.org/wiki/Real-time_web">real-time technology</a>. But it can be confusing to read marketing material that uses a variety of different terms including, but not limited to: co-authoring (<a href="http://www.microsoft.com">Microsoft</a>), collaborative multi-person editing (<a href="http://tools.google.com/dlpage/cloudconnect">Google Cloud Connect for Microsoft Office</a>), and multiple user, online editing (<a href="http://expressocorp.com/">IBM espresso for Lotus Notes</a>). Each are referring to essentially the same thing: the ability to edit the same document, at the same time, by multiple people at different locations.</p>
<p>The purpose of this article is not to rate the products, but instead to introduce what is available by listing the key product details, with the intention of encouraging further investigation.   The majority of the products listed below fall into the category <strong>Document-centric Authoring</strong>, but there are other tools available to help you collaborate on documents, which are in a second category, <strong>Other Tools for Collaborating</strong>. Finally, there is <strong>Purpose Specific Solutions</strong>.</p>
<p>What about the future? It is already apparent that collaboration is not stopping with documents. <a href="http://en.wikipedia.org/wiki/Wikis">Wikis</a> are becoming more widespread, but even more intriguing is the start up <a href="http://www.convofy.com/">Convofy</a> and <a href="http://www.salesforce.com/chatter/whatischatter/">Chatter</a> (from SalesForce), which are both pushing for companies to implement private social networks where collaboration in real-time is used for as many workplace functions as possible.</p>
<h1> Document-centric Authoring</h1>
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<dt class="wp-caption-dt"><a href="docs.google.com"><img class=" wp-image-8683" title="google-docs-good-logo" src="http://thecontentwrangler.com/wp-content/uploads/2012/02/google-docs-good-logo.jpg" alt="" width="162" height="153" /></a></dt>
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<h3>Google Docs</h3>
<p><a href=" http://www.google.com/google-d-s/b1.html">Google Docs</a>   enables multiple people in different locations to collaborate simultaneously on the same document, spreadsheet, or presentation from any computer with Internet access. Users can see edits in real time. Up to fifty people can edit a document at the same time.</p>
<p><strong>Cost: </strong>Google Apps: Up to 10 custom accounts for free.  Google Apps for Business: Get added controls and features for $5 per user per month.</p>
<p><strong>Additional information</strong></p>
<ul>
<li><a href="http://youtu.be/eRqUE6IHTEA">Google Docs in Plain English</a> (video)</li>
<li><a href="http://youtu.be/i0P-i9gD--c">Google Docs Sharing and Collaboration Tutorial</a> (video)</li>
<li><a href="http://docs.google.com/support/">Learn more about using Google Docs</a> (web page)</li>
</ul>
<h3>Google Cloud Connect for Microsoft Office</h3>
<p><a href="   http://tools.google.com/dlpage/cloudconnect">Google Cloud Connect for Microsoft Office</a> is a free plug-in for Microsoft Office 2003, 2007, and 2010 that lets you share and edit Word, PowerPoint, and Excel documents simultaneously with other people. You get the collaboration benefits of Google Docs, while still using Microsoft Office.</p>
<p><strong>Cost:</strong>  Plug-in is free.  Google Apps: Can get up to 10 custom accounts for free.  Google Apps for Business: Get added controls and features for $5 per user per month.</p>
<p><strong>Additional information:</strong></p>
<ul>
<li><a href="http://tools.google.com/dlpage/cloudconnect">Google Cloud Connect for Microsoft Office</a> (video)</li>
<li><a href="http://docs.google.com/support/bin/topic.py?hl=en&amp;topic=1361450&amp;from=30338&amp;rd=1"> About Google Cloud Connect</a> (web page)</li>
</ul>
<h3>Microsoft Office 2010: Word, PowerPoint, and OneNote</h3>
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<dt class="wp-caption-dt"><a href="http://thecontentwrangler.com/2012/02/07/collaborative-authoring-and-communication-tools-help-writers-editors-smes-work-together/screen-shot-2012-02-06-at-4-23-23-pm-2/" rel="attachment wp-att-8807"><img class="size-full wp-image-8807" title="MS Office 2010 Logo" src="http://thecontentwrangler.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-06-at-4.23.23-PM1-e1328574638369.png" alt="" width="175" height="48" /></a></dt>
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<p><a href="http://office.microsoft.com/en-us/products/">Microsoft Office 2010: Word, PowerPoint, and OneNote</a> (via shared notebooks) co-authoring capabilities enable you to simultaneously edit the same <a href="http://office.microsoft.com/en-us/word/">Word 2010</a> documents and <a href="http://office.microsoft.com/en-us/powerpoint/">PowerPoint 2010</a> presentations. This is after saving and then opening a file online to <a href="http://sharepoint.microsoft.com/en-us/Pages/default.aspx">SharePoint 2010</a> (business users) or <a href="https://login.live.com/login.srf?wa=wsignin1.0&amp;rpsnv=11&amp;ct=1328141642&amp;rver=6.1.6206.0&amp;wp=MBI_SSL_SHARED&amp;wreply=https:%2F%2Fskydrive.live.com%2F&amp;lc=1033&amp;id=250206&amp;mkt=en-US&amp;cbcxt=sky">SkyDrive</a>(everyone else).</p>
<p>When someone else opens the same file for editing while you have it open in Word 2010 or PowerPoint 2010, from the same SharePoint or SkyDrive location, you automatically begin a co-authoring session. Automatically see who else is editing and where they are working in the document. Save the document to see changes from other editors as you work. Your changes also become available to other editors each time you save.</p>
<p>When simultaneously editing files with others in Word 2010, the paragraph you are currently editing is automatically blocked to other editors to avoid conflicts. You see who is editing the paragraph and can view their presence (the formal term for availability information – contact card information) and initiate contact from their as well.</p>
<p>If someone makes changes to the same copy of the document when they have it offline, their changes automatically sync the next time they are online and you then see those changes as well.</p>
<p><strong>Cost:</strong>  <a href="http://office.microsoft.com/en-us/buy/office-2010-pricing-information-HA101810737.aspx">Office 2010 pricing information</a></p>
<p><strong>Additional information:</strong></p>
<ul>
<li><a href="http://office.microsoft.com/en-us/sharepoint-server-help/document-collaboration-and-co-authoring-HA101812148.aspx">Document collaboration and co-authoring</a> (article)</li>
<li><a href="http://office.microsoft.com/en-us/word-help/video-coauthoring-in-word-2010-VA101848883.aspx">Co-Authoring in Word 2010</a> (video)</li>
<li><a href="http://office.microsoft.com/en-us/onenote-help/share-notebooks-in-onenote-2010-HA010386952.aspx">Share notebooks in OneNote 2010</a> (web page)</li>
<li><a href="http://blogs.msdn.com/b/mvpawardprogram/archive/2010/12/20/mvps-for-office-and-sharepoint-2010-work-without-the-wait.aspx">20-Dec-2010 entry of The Microsoft MVP Award Program Blog</a> (blog post)</li>
<li><a href="http://www.microsoft.com/download/en/details.aspx?displaylang=en&amp;id=5829">Office 2010 Product Guides</a> (download Word, PowerPoint, and OneNote Product Guides)</li>
</ul>
<h3>Microsoft Web Apps: Word, Excel, and OneNote</h3>
<div class="mceTemp">
<dl id="attachment_8780" class="wp-caption alignleft" style="width: 185px;">
<dt class="wp-caption-dt"><a href="http://thecontentwrangler.com/2012/02/07/collaborative-authoring-and-communication-tools-help-writers-editors-smes-work-together/screen-shot-2012-02-06-at-3-59-31-pm/" rel="attachment wp-att-8780"><img class="size-full wp-image-8780" title="Microsoft Office 365 Web Apps" src="http://thecontentwrangler.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-06-at-3.59.31-PM-e1328572844375.png" alt="" width="175" height="41" /></a></dt>
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<p><a href="http://office.microsoft.com/en-us/web-apps/">Microsoft Web Apps: Word, Excel, and OneNote</a> allows you to post the content that you create in PowerPoint, Word, Excel, and OneNote on your desktop to a Microsoft SharePoint 2010 site (for businesses) or a Windows Live SkyDrive folder (for everybody else). Then access, view, edit, and share those files from almost any computer with an Internet connection. When others open the same file (in a Word , Excel or OneNote Web App) , everyone can edit at the same time.</p>
<p><strong>Cost:</strong>  For consumers, Office Web Apps are free on <a href="http://explore.live.com/">Windows Live</a>, by the use of a free <a href="https://accountservices.passport.net/ppnetworkhome.srf?vv=1200&amp;mkt=EN-US&amp;lc=1033">Windows Live ID</a>. For business customers, purchasing a volume license edition of Office 2010—Office Professional Plus 2010 or Office Standard 2010—includes a license for the Office Web Apps. Business customers can then install and run Office Web Apps on SharePoint 2010.</p>
<p><strong>Additional information :</strong></p>
<ul>
<li><a href="http://blogs.office.com/b/officewebapps/archive/2011/07/07/now-available-co-author-documents-in-the-word-web-app.aspx">Now available: Co-author documents in the Word Web App</a> (blog post)</li>
<li><a href="http://office.microsoft.com/en-us/web-apps-help/work-together-on-office-documents-in-skydrive-HA102625039.aspx">Work together on Office documents in SkyDrive </a>(web page)</li>
<li><a href="http://www.microsoft.com/download/en/details.aspx?displaylang=en&amp;id=5829">Office 2010 Product Guides</a> (download the Microsoft Office Web Apps Product Guide)</li>
<li> <a href="http://explore.live.com/windows-live-skydrive">Windows Live SkyDrive</a> (website)</li>
</ul>
<h3>Microsoft Office 365</h3>
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<dt class="wp-caption-dt"><a href="http://thecontentwrangler.com/2012/02/07/collaborative-authoring-and-communication-tools-help-writers-editors-smes-work-together/screen-shot-2012-02-06-at-4-01-08-pm/" rel="attachment wp-att-8781"><img class="size-full wp-image-8781" title="Microsoft Office 365" src="http://thecontentwrangler.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-06-at-4.01.08-PM-e1328572928380.png" alt="" width="175" height="59" /></a></dt>
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<p><a href="http://www.microsoft.com/office365">Microsoft Office 365</a> is a suite of office collaboration and productivity tools delivered through the cloud. Available in range of service plans to meet the needs of businesses of all sizes.</p>
<p><em>For plans that include Office Web Apps: </em><br />
You can simultaneously edit Excel Spreadsheets and OneNote notebooks with others in real time, and see exactly who is editing and viewing your documents. View, edit and share content created in the Word, Excel, PowerPoint, and OneNote desktop applications online, from almost any device with an Internet connection.</p>
<p><strong>Cost :</strong> For professionals and small businesses  Plan P: $6 Per user/month  . For midsize businesses and enterprises (discounts are available for customers who want to purchase volume licensing). Enterprise Plans (E1-4) from $10-27 per user/month. Kiosk work plans (K1 – K2): from $4-10 per user/month.   Office 365 for education: Contact a Microsoft accent representative or partner.   Can also add individual Office 365 services Office Professional Plus: $12 per user/month Exchange Online: Plan 1: $5 per user/month. Plan 2: $10 user/month.  Exchange Online Kiosk: $2 per user/month. Exchange Online Archiving: $4 Per user/month. SharePoint Online: Plan 1: $5.25 per user/month, Plan 2: $10.25 Per user/month. Lynch Online: Plan 1: $2 per user/month. Plan 2: $6.50 Per user/month. Office Web Apps: Plan 1 $11.25 per user/month. Plan 2: $16.25 Per user/month.</p>
<p><strong>Additional information:</strong></p>
<ul>
<li><a href="http://office.microsoft.com/en-us/videos/office-365-a-tour-for-users-HA102657904.aspx"> Office 365: A tour for users</a> (videos)</li>
<li><a href="http://www.microsoft.com/en-us/office365/what-is-office365.aspx">What is Office 365?</a></li>
</ul>
<h3>Box.net</h3>
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<dl id="attachment_8724" class="wp-caption alignleft" style="width: 185px;">
<dt class="wp-caption-dt"><a href="http://thecontentwrangler.com/2012/02/07/collaborative-authoring-and-communication-tools-help-writers-editors-smes-work-together/home_header_bg/" rel="attachment wp-att-8724"><img class="size-full wp-image-8724" title="home_header_bg" src="http://thecontentwrangler.com/wp-content/uploads/2012/02/home_header_bg-e1328143262910.jpg" alt="" width="175" height="68" /></a></dt>
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<p><a href="http://www.box.net/">Box.net</a> is integrated with Google Docs, so you can create Google Docs and Google Spreadsheets within Box and share with others for real-time editing. As a cloud solution, there is no hardware to buy or software to install. User permissions and IT settings ensure secure management of all files.</p>
<p><strong>Cost:</strong>  Business (3 users minimum); $15 per user/month. Enterprise. Call +1.877.729.4269 for pricing.</p>
<p><strong>Additional information:</strong></p>
<ul>
<li> <a href="http://www.box.net/">Watch Demo</a> (video – top right of the page. Click &#8220;Play&#8221; below the &#8220;W&#8221; icon)</li>
<li><a href="http://blog.box.net/2011/06/22/box-and-google-docs-accelerating-the-cloud-workforce/">Box+Google Docs &#8211; Accelerating the Cloud Workforce</a> (video – bottom of the page)</li>
<li><a href="http://blog.box.net/2011/06/22/box-and-google-docs-accelerating-the-cloud-workforce/">Box and Google Docs: Accelerating the Cloud Workforce</a> (web page)</li>
</ul>
<h3>Agilewords</h3>
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<dt class="wp-caption-dt"><a href="http://thecontentwrangler.com/2012/02/07/collaborative-authoring-and-communication-tools-help-writers-editors-smes-work-together/agilewords-app/" rel="attachment wp-att-8730"><img class="size-full wp-image-8730" title="agilewords-app" src="http://thecontentwrangler.com/wp-content/uploads/2012/02/agilewords-app-e1328144013473.jpg" alt="" width="175" height="101" /></a></dt>
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</dl>
</div>
<p><a href="http://www.agilewords.com/">Agilewords</a> is designed for online document reviews. Uses the old model of serialized collaboration: check out a file, edit, save, and check back in. Only one person at a time can edit a document offline while in review (in Microsoft Word 2003 or newer) and then re-upload. Limited to basic online editing (content update – no formatting). It is not an online word processor; you cannot create a table, add headings, or insert images, even though it lets you update documents offline. Get email notifications sent to your inbox every time authors edit content. Includes a Document Review Wizard to upload a document, setup a review, and invite collaborators.</p>
<p><strong>Cost:</strong>  Free: 1 Author, 3 documents Individual: $19 per month. 1 Author. Unlimited documents. Custom domain. SMB: $49 per month. 3 Authors, Unlimited documents. Custom domain.</p>
<p><strong>Additional information:</strong></p>
<ul>
<li> <a href="http://www.agilewords.com/">Watch Demo</a> (video – click &#8220;play&#8221; icon below &#8220;Review &amp; Approve Documents&#8221;)</li>
</ul>
<h3>Zoho Docs</h3>
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<p><a href="http://docs.zoho.com">Zoho Docs</a> uses the old model of serialized collaboration: check out a file, edit, save, and check back in. Prevents users from overwriting each other&#8217;s changes. After check-out of a document, you save it locally to your desktop to edit.</p>
<p><strong>Cost :</strong> Free Edition. 1 GB space.  Standard Edition: $3 per user/month.  Premium Edition: $5 per user/month.</p>
<p><strong>Additional information: </strong></p>
<ul>
<li><a href="http://www.zoho.com/docs/zoho-docs-tour.html">Tour Zoho Docs</a></li>
<li><a href="http://www.zoho.com/docs/zoho-docs-faq.html"> Zoho Docs &#8211; FAQ</a></li>
</ul>
<h3>Zoho Office for SharePoint 2003 and 2007</h3>
<p><a href="http://www.zoho.com/sharepoint/">Zoho Office for SharePoint 2003 &amp; 2007</a> stores documents in SharePoint; can easily be edited by right-clicking and opening the document in Zoho. By default, documents are opened for editing in a collaboration mode. The document is checked out to the user who opens it first. Other users who open the document can collaboratively contribute to the document. Only the first user can save the content back to the SharePoint library.</p>
<p><strong>Cost :</strong> Free Plan: Free 30 Days (Trial). Monthly Subscription: $3 per user. Yearly Subscription: $24 per user.</p>
<p><strong>Additional information:</strong></p>
<ul>
<li> <a href="http://www.zoho.com/sharepoint/">Zoho Office For Microsoft SharePoint Overview</a> (video)</li>
<li><a href="http://www.zoho.com/sharepoint/faq.html">Frequently Asked Questions</a></li>
</ul>
<h3>WordPerfect Office X5</h3>
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<p><a href="http://www.corel.com/servlet/Satellite/us/en/Product/1207939618939#tabview=tab0">WordPerfect Office X5</a> (Standard and Professional) provides integration with Microsoft Office SharePoint Server (MOSS) 2007, using the old model of serialized collaboration: check out a file, edit, save, and check back in. Instead of checking files in and out through web browsers, the interface is built right into WordPerfect. When checking out a document, a copy of the document is saved to a “working folder” where you can revise the document and save the changes locally without sharing them with others. When you are ready to share your changes, check the document back in to the document library, making it accessible to others.</p>
<p><strong>Cost: </strong>Professional (Full): $279.99 per user.  Standard (Full): $179.99 per user.</p>
<p><strong>Additional information:</strong></p>
<ul>
<li> <a href="http://www.corel.com/content/flash/wpox5/fia/en/wpox5_ms_sharepoint.html">WordPerfect X5 – Microsoft SharePoint</a> (video)</li>
<li><a href="http://www.corel.com/corel/pages/index.jsp?pgid=800391&amp;item=resource&amp;listid=8900001">Integrating with Microsoft Office SharePoint Server </a>(web page)</li>
<li><a href="http://office.microsoft.com/en-us/sharepoint-server-help/introduction-to-microsoft-office-sharepoint-server-2007-HA010173217.aspx">Introduction to Microsoft Office SharePoint Server 2007</a> (web page)</li>
</ul>
<h3>Adobe Acrobat X Pro</h3>
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<dt class="wp-caption-dt"><a href="http://thecontentwrangler.com/2012/02/07/collaborative-authoring-and-communication-tools-help-writers-editors-smes-work-together/adobe-acrobat-x-pro-10/" rel="attachment wp-att-8771"><img class="size-full wp-image-8771" title="Adobe-Acrobat-X-PRO-10" src="http://thecontentwrangler.com/wp-content/uploads/2012/02/Adobe-Acrobat-X-PRO-10-e1328572523951.jpg" alt="" width="175" height="227" /></a></dt>
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<p><a href="http://www.adobe.com/products/acrobatpro.html">Adobe Acrobat X Pro</a> provides integration with Microsoft SharePoint 2007/2010, using the old model of serialized collaboration: check out a file, edit, save, and check back in. Access SharePoint from any Acrobat Open or Save dialog box.</p>
<p><strong>Cost: </strong>Acrobat X Pro full version from $449.   There are separate stores at Adobe.com. Adobe Store for home and home office. Education Store for students, educators, and staff. Business Store for small and medium businesses.</p>
<p>For SharePoint | SharePoint 2010 pricing see: <a href="http://sharepoint.microsoft.com/en-us/buy/Pages/default.aspx">How to Buy</a></p>
<p><strong>Additional information:</strong></p>
<ul>
<li> <a href="http://tv.adobe.com/watch/learn-acrobat-x/using-sharepoint-with-acrobat-x/">Using SharePoint with Acrobat X</a> (video)</li>
<li><a href="http://www.adobe.com/products/acrobatpro/features.html"> Acrobat X Pro/Features</a></li>
</ul>
<h1>Other Tools for Collaborating</h1>
<h3>Serna Enterprise Edition</h3>
<p><a href="http://www.syntext.com/products/serna/benefits/collaborative-xml-writing/">Serna Enterprise Edition</a>   provides collaborative XML authoring features; users can work with XML documents shared on a WebDAV-enabled server. The Serna XML editor supports annotative redlining features for the review of XML documents with seamless XML editing, discussion, and approval of XML content.</p>
<p><strong>Cost :</strong> Starts at $749 per license for 1-5 licensed users. Price per license goes down – if buy for more users. There is also a one month free trial available.</p>
<p><strong>Additional information :</strong></p>
<ul>
<li><a href="http://www.syntext.com/products/serna-feature-matrix/">Syntext Serna XML Editor Feature Matrix</a></li>
</ul>
<h3>Adobe Acrobat X</h3>
<p><a href="http://www.adobe.com/products/acrobatpro/online-document-review-collaboration.html">Adobe Acrobat</a> provides shared online document reviews and collaboration.</p>
<p><a href="http://www.youtube.com/watch?v=_gzVkFO5WR4">Email Review </a>: Sent by an individual or initiator of a group. Each person in the group sends their sticky notes, text edits, and markups to the initiator. All comments are merged into one PDF file to complete the review. Reviewers do not see each other&#8217;s comments unless the initiator merges all the comments and emails them to the team. Requires Acrobat or Reader versions 6 or later.</p>
<p><a href="http://help.adobe.com/en_US/acrobat/pro/using/WS82A77713-15D7-48f4-9B19-3605F3A0AF5F.html">Shared Review/Collaborate Live</a>:  A secure way for internal and external members of a team to conduct an online review of any PDF document. Gives all the reviewers an opportunity to see everyone&#8217;s comments and give feedback. Reviewer commenting tools include: sticky notes, shapes, highlighters, lines, and stamps. First choose the reviewers and set a deadline. Then let Acrobat publish the shared document either using Acrobat.com&#8217;s free hosting services, or your own internal server. Must provide a free Adobe ID and password.</p>
<p>Acrobat X is required to initiate, track and manage a shared review. Only Acrobat X Pro users can enable those with the free Acrobat Reader to participate and add comments in a shared review.</p>
<p><a href="http://help.adobe.com/en_US/acrobat/pro/using/WS82A77713-15D7-48f4-9B19-3605F3A0AF5F.html">Collaborate Live</a>: chat and page view sharing.  In an online session, remote users view a PDF document with a live chat window. Everyone sees the same part of the document.</p>
<p><strong>  Cost: </strong> Acrobat X Pro full version from $449. <a href="http://get.adobe.com/reader/">Adobe Reader X is free</a> (download).</p>
<p>There are separate stores at Adobe.com. Adobe Store for home and home office. Education Store for students, educators, and staff. Business Store for small and medium businesses.</p>
<p><strong>Additional information:</strong><br />
<a href="http://tv.adobe.com/watch/learn-acrobat-x/getting-started-the-basics-of-reviewing/">Getting Started: The Basics of Reviewing </a>(video)</p>
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<dt class="wp-caption-dt"><a href="docs.google.com"><img class=" wp-image-8683" title="google-docs-good-logo" src="http://thecontentwrangler.com/wp-content/uploads/2012/02/google-docs-good-logo.jpg" alt="" width="162" height="153" /></a></dt>
<dd class="wp-caption-dd"></dd>
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<h3>Google Docs Chat</h3>
<p><a href="http://support.google.com/docs/bin/answer.py?hl=en&amp;answer=44680">Google Docs – Chat feature</a>  allows you and another collaborator to editing or commenting upon the same document at the same time, a box with the name of the collaborator appears at the top of the screen. If other people are editing or commenting upon a document simultaneously with you, you’ll see their edits and comments in real time. You can also see their names listed at the top. Click the arrow to the right of the names to open a tab where you can chat with other collaborators within the document.</p>
<p><strong>Cost: </strong> See the above section for Google Docs</p>
<h3>Microsoft Office 2010: Word, PowerPoint and OneNote via Shared Notebooks &#8211; Instant Messaging</h3>
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<dt class="wp-caption-dt"><a href="http://thecontentwrangler.com/2012/02/07/collaborative-authoring-and-communication-tools-help-writers-editors-smes-work-together/screen-shot-2012-02-06-at-4-23-23-pm/" rel="attachment wp-att-8794"><img class="size-full wp-image-8794" title="MS Office 20110" src="http://thecontentwrangler.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-06-at-4.23.23-PM-e1328574258239.png" alt="" width="175" height="48" /></a></dt>
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<p><a href="http://blogs.msdn.com/b/mvpawardprogram/archive/2010/12/20/mvps-for-office-and-sharepoint-2010-work-without-the-wait.aspx">Microsoft Office 2010: Word, PowerPoint, and OneNote via Shared notebooks – instant messaging</a>(see &#8220;Co-authoring in Word and PowerPoint&#8221;) allow you to, depending on your instant messaging software, view information about current editors of a document and initiate communication with them from the Microsoft Office Backstage view.</p>
<p>To see contact card information (including availability information, also called presence) and communicate with other current editors from Word or PowerPoint, they need to be contacts of yours in your default instant messaging program. Supported programs for viewing presence and initiating IM conversations include Windows Live Messenger and other programs that support IMessenger.</p>
<p>If you use Microsoft Lync Server 2010 with Microsoft Lync 2010 (or Microsoft Office Communications Server 2007 R2 with Microsoft Communicator 2007 R2 or another application that supports IMessengerAdvanced), you can see presence information and initiate IM or voice calls from within Word 2010 or PowerPoint 2010, and can also utilize these communication options from Backstage view.</p>
<p><strong>Cost :</strong> See the above section for Microsoft Office 2010: Word , PowerPoint, and OneNote via Shared notebooks</p>
<h3>Zoho Docs Chat</h3>
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<dt class="wp-caption-dt"><a href="http://thecontentwrangler.com/2012/02/07/collaborative-authoring-and-communication-tools-help-writers-editors-smes-work-together/screen-shot-2012-02-07-at-10-44-31-am/" rel="attachment wp-att-8861"><img class="size-full wp-image-8861" title="Zoho Docs" src="http://thecontentwrangler.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-07-at-10.44.31-AM-e1328640351214.png" alt="" width="175" height="67" /></a></dt>
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<p><a href="http://www.zoho.com/online-document-management/chat-collaborate.html">Zoho Docs – Chat feature</a> is a built-in Chat feature that allows real-time discussions about the document across users in different locations. No need to install a separate client for chat.</p>
<p>Private Chat &#8211; You can chat by sending private messages to an individual while working simultaneously, which makes your work fun and interesting.</p>
<p>Group Chat &#8211; Zoho Docs offers Group Chat, where you can invite your friends, family members, colleagues, etc., and share your message with them. They can also share their views and ideas simultaneously and can collaborate in real-time.</p>
<p><strong>Cost :</strong> See the above section for Zoho Docs</p>
<h3>Microsoft Office 365 Instant Messaging for SharePoint</h3>
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<dt class="wp-caption-dt"><a href="http://thecontentwrangler.com/2012/02/07/collaborative-authoring-and-communication-tools-help-writers-editors-smes-work-together/screen-shot-2012-02-06-at-4-01-08-pm/" rel="attachment wp-att-8781"><img class="size-full wp-image-8781" title="Microsoft Office 365" src="http://thecontentwrangler.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-06-at-4.01.08-PM-e1328572928380.png" alt="" width="175" height="59" /></a></dt>
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<p>Microsoft Office 365: <a href=" http://www.microsoft.com/en-us/office365/sharepoint-online.aspx#fbid=pRNO1_8mmb8">instant messaging for SharePoint</a>; <a href="http://www.microsoft.com/en-us/office365/lync-online.aspx#fbid=pRNO1_8mmb8">instant messaging for Lynch Online</a> &#8211; Plans that include <a href="http://www.microsoft.com/en-us/office365/sharepoint-online.aspx#fbid=grqzzl7YBPS">SharePoint Online</a> enable real-time communication with colleagues from within SharePoint Online.  <a href="http://www.microsoft.com/project/en-us/project-professional-2010.aspx">Project Professional 2010</a> synchronizes task status with SharePoint 2010 to enable effective project collaboration with teams.</p>
<p>Plans that include <a href="http://www.microsoft.com/en-us/office365/lync-online.aspx#fbid=grqzzl7YBPS">Lync Online</a>:  Connect with others through instant messaging (IM), video calls and online meetings. Move easily from instant messaging into ad-hoc online meetings that include audio, video, and screen sharing with just a few mouse clicks.</p>
<ul>
<li>Conduct online presentations to customers and colleagues including audio, video, screen sharing, and a virtual whiteboard.</li>
<li>Invite external contacts to easily join online meetings through a native or web-based client.</li>
<li>View presence status and click to communicate from within Microsoft Outlook, Office SharePoint, and other Office applications.</li>
<li>Communicate with external organizations running Lync using IM, audio and video through Lync federation. Connect with Windows Live Messenger contacts using IM, audio and video calls directly from Lync.</li>
</ul>
<p><strong>Cost :</strong> See the above section for Microsoft Office 365</p>
<h3>Versly</h3>
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<p><a href="http://www.versly.com/">Versly</a>(Now part of Cisco) integrates collaboration capabilities via a plug-in into Microsoft applications, allowing collaboration around content in documents, email, presentations, and spreadsheets. Cisco acquired the company in August 2011. At that time, the announced plan was to integrate the Versly technology with Cisco&#8217;s Quad (enterprise social software platform), Jabber (IM and presence/UC client and service), and WebEx (web conferencing).</p>
<p><strong>Cost:</strong>  Not available</p>
<h1>Purpose-Specific Solutions</h1>
<h3>MindTouch</h3>
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<dt class="wp-caption-dt"><a href="http://thecontentwrangler.com/2012/02/07/collaborative-authoring-and-communication-tools-help-writers-editors-smes-work-together/mindtouchlogo-2/" rel="attachment wp-att-8870"><img class="size-full wp-image-8870" title="MindTouch logo" src="http://thecontentwrangler.com/wp-content/uploads/2012/02/mindtouchlogo-e1328641586973.png" alt="" width="175" height="33" /></a></dt>
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<p><a href="http://www.mindtouch.com/products/mindtouch_tcs#overview">MindTouch TCS (Technical Communication Suite)  </a> provides a collaborative authoring environment that lives in a web browser. Both customers and employees can work together on creating content. It is not a document authoring system; does not provide the ability to create files, such as Word documents. Instead, use to create topics or pages that live in a product support center or online help for a company customer support knowledge base.</p>
<p><strong>Cost:</strong>  <a href="http://www.mindtouch.com/company/contact  ">Request a quote</a></p>
<p><strong>Additional information:</strong></p>
<ul>
<li><a href="http://www.mindtouch.com/products/mindtouch_tcs">What is MindTouch TCS?</a> (video)</li>
</ul>
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<dt class="wp-caption-dt"><a href="http://thecontentwrangler.com/2012/02/07/collaborative-authoring-and-communication-tools-help-writers-editors-smes-work-together/convofy1-thumb2/" rel="attachment wp-att-8874"><img class="size-full wp-image-8874" title="Convofy logo" src="http://thecontentwrangler.com/wp-content/uploads/2012/02/convofy1-thumb2-e1328641782421.png" alt="" width="175" height="65" /></a></dt>
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<h3>Convofy</h3>
<p><a href="http://www.convofy.com/">Convofy  </a> is a private social network for companies. Share content with a team of people and communicate in real-time over that content. Annotate and collaborate on images, files, text, and the whole web with team members. Use chat or comments to attach context and send out messages to your team. Everyone in a company can join the private network. Only a work email address is needed.</p>
<p><strong>Cost :</strong> The Basic version is free. The Premium version is $5/user/month.</p>
<p><strong>Additional information:</strong></p>
<ul>
<li><a href="http://www.convofy.com/tour/index.html"> Everything you need to know in &#8220;The 1 Minute Tour&#8221; </a></li>
<li><a href="http://www.convofy.com/tour/videos.html">Video Tours</a></li>
</ul>
<h3>Chatter</h3>
<div class="mceTemp">
<dl id="attachment_8876" class="wp-caption alignleft" style="width: 185px;">
<dt class="wp-caption-dt"><a href="http://thecontentwrangler.com/2012/02/07/collaborative-authoring-and-communication-tools-help-writers-editors-smes-work-together/chatter-2/" rel="attachment wp-att-8876"><img class="size-full wp-image-8876" title="Chatter logo" src="http://thecontentwrangler.com/wp-content/uploads/2012/02/chatter1-e1328641938690.jpg" alt="" width="175" height="130" /></a></dt>
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<p><a href="https://www.chatter.com/">Chatter  </a> is a private social network/business collaboration tool for people who work together at the same company or organization. Connect with your coworkers and share business information securely and in real-time. Updates on people, projects, and files are automatically pushed to you. Anyone with an email address that has the same company domain can join.</p>
<p><strong>  Cost:</strong>  Free.</p>
<p><strong>Additional information:</strong></p>
<ul>
<li><a href="https://www.chatter.com/faqs/"> FAQs</a></li>
<li><a href="https://na9.salesforce.com/help/chatter-edition-help/en/chatter_only_general.htm">Chatter 101 </a></li>
<li><a href="https://www.chatter.com/">Demonstration</a> (video)</li>
</ul>
<h2>About the author</h2>
<p>David Kowalsky is a technical writer for NEC Corporation of America in Bellevue, Washington. He is a senior member of the <a href="http://www.stc.org">Society for Technical Communication</a>&#8216;s <a href="http://www.stc-psc.org/">Puget Sound Chapter</a> where he regularly writes book reviews for the <a href="http://www.stc-psc.org/newsletter.php">Sound Views newsletter</a>. In his spare time he enjoys running and reading. He can be reached <a href="mailto:david.kowalsk@necam.com">via email</a> or you can <a href="https://twitter.com/#!/davkow">follow him on Twitter</a>.</p>
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		<title>[Grammar Girl Webinar Followup] The Recording, The Winners, The Slides</title>
		<link>http://feedproxy.google.com/~r/TheContentWrangler/~3/F4M_Fn9oJK4/</link>
		<comments>http://thecontentwrangler.com/2012/02/06/grammar-girl-webinar-followup-the-recording-the-winners-the-slides/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 22:47:10 +0000</pubDate>
		<dc:creator>scottabel</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[content quality]]></category>
		<category><![CDATA[grammar]]></category>
		<category><![CDATA[Mignon Fogarty]]></category>
		<category><![CDATA[spelling]]></category>

		<guid isPermaLink="false">http://thecontentwrangler.com/?p=8741</guid>
		<description><![CDATA[During our recent webinar with Grammar Girl, ten registrants were selected at random to receive a free copy of the best-selling book for writers, “The Grammar Devotional: Daily Tips for Successful Writing from Grammar Girl”. And the winners are&#8230;. Howard Gold &#8212; Commack, NY Kim McCarty &#8212; Dallas, TX Trish Smith &#8212; Ottawa, ON Canada Stephanie Welsh &#8212; O&#8217;Fallon, MO Cindy Clark &#8212; Bethesda, MD Amy Silverman &#8212; Redwood City, CA Leah Goodman &#8212; Portland, OR Meghan Cowell &#8212; Burlington, ON Canada Fred Ridder &#8212; Bridgewater, NJ Richard Tracy &#8212; Acton, MA ...]]></description>
			<content:encoded><![CDATA[<p>During our <a href="http://thecontentwrangler.com/2012/01/03/webinar-grammar-girl-takes-your-questions-about-spelling-punctuation-word-choice-and-more/">recent webinar</a> with <a href="http://grammar.quickanddirtytips.com/">Grammar Girl</a>, ten registrants were selected at random to receive a free copy of the best-selling book for writers, <a href="http://www.amazon.com/Grammar-Devotional-Daily-Successful-Writing/dp/0805091653">“The Grammar Devotional: Daily Tips for Successful Writing from Grammar Girl”</a>.</p>
<p><strong>And the winners are&#8230;.</strong></p>
<ul>
<li>Howard Gold &#8212; Commack, NY</li>
<li>Kim McCarty &#8212; Dallas, TX</li>
<li>Trish Smith &#8212; Ottawa, ON Canada</li>
<li>Stephanie Welsh &#8212; O&#8217;Fallon, MO</li>
<li>Cindy Clark &#8212; Bethesda, MD</li>
<li>Amy Silverman &#8212; Redwood City, CA</li>
<li>Leah Goodman &#8212; Portland, OR</li>
<li>Meghan Cowell &#8212; Burlington, ON Canada</li>
<li>Fred Ridder &#8212; Bridgewater, NJ</li>
<li>Richard Tracy &#8212; Acton, MA</li>
</ul>
<p>Congratulations winners. Look for a fresh, new book filled with grammar rules delivered to your door soon.</p>
<p><strong><a href="http://thecontentwrangler.com/2012/01/03/webinar-grammar-girl-takes-your-questions-about-spelling-punctuation-word-choice-and-more/grammargirl/" rel="attachment wp-att-8476"><img class="alignright size-full wp-image-8476" title="grammargirl" src="http://thecontentwrangler.com/wp-content/uploads/2012/01/grammargirl.png" alt="" width="75" height="206" /></a>Who is Grammar Girl, you ask?</strong></p>
<p>For the uninitiated, <a href="http://grammar.quickanddirtytips.com/">Grammar Girl</a> is former magazine columnist and technical writer, Mignon Fogarty. She&#8217;s the founder and managing director of <a href="http://quickanddirtytips.com/">Quick and Dirty Tips</a>, a website that offers short, actionable advice from friendly and informed authorities about topics related to work and life, in general. Grammar Girl also <a href="https://twitter.com/#!/grammargirl">serves up digital stream of lessons on language daily</a> via Twitter.</p>
<p><strong>Missed the webinar?</strong></p>
<p>Don&#8217;t fret. You can <a href="http://contentrules.com/webinars/videos#grammargirl">listen to the recording</a>. It&#8217;s a roughly one-hour discussion between <a href="https://twitter.com/#!/scottabel">Scott Abel</a>, <a href="http://www.thecontentwrangler.com">The Content Wrangler</a>, and <a href="https://twitter.com/#!/valswisher">Val Swisher</a>, CEO of <a href="http://www.contentrules.com/">Content Rules</a>, with special guest <a href="http://en.wikipedia.org/wiki/Mignon_Fogarty">Mignon Fogarty</a> (aka Grammar Girl). The three content professionals talk about the fast-changing world of language and how we use and abuse it. Questions submitted by the audience are answered. It&#8217;s not your typical web presentation. We hope you enjoy it.</p>
<p><iframe src="http://player.vimeo.com/video/36305432?byline=0&amp;color=21759b" width="400" height="300" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>
<p>Grammar Girl Provides Tips (and Answers Questions) about Better Writing from <a href="http://www.contentrules.com/">Content Rules</a></p>
<p><strong>For you deck heads&#8230;</strong></p>
<p><a href="http://www.slideshare.net/abelsp/grammar-girl-web-discussion-february-9-2012">The slides</a> we used to guide the conversation.</p>
<div style="width:425px" id="__ss_11452137"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/abelsp/grammar-girl-web-discussion-february-9-2012" title="Grammar Girl Web Discussion - February 9, 2012" target="_blank">Grammar Girl Web Discussion &#8211; February 9, 2012</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/11452137" width="640" height="360" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
<div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/abelsp" target="_blank">Scott Abel</a> </div>
</p></div>
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		<item>
		<title>Understanding Word of Mouth Marketing</title>
		<link>http://feedproxy.google.com/~r/TheContentWrangler/~3/jY3fOA-Rink/</link>
		<comments>http://thecontentwrangler.com/2012/02/04/understanding-word-of-mouth-marketing/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 16:41:47 +0000</pubDate>
		<dc:creator>scottabel</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[peer-to-peer]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://thecontentwrangler.com/?p=8734</guid>
		<description><![CDATA[Straight from the horse&#8217;s mouth? Sorry, we could&#8217;t resist. This video from the Word of Mouth Marketing Association (WOMMA), does a great job of demystifying word of mouth marketing. WOMMA is a non-profit organization dedicated to advancing and advocating the discipline of credible word of mouth marketing and promoting word of mouth as a solution to business challenges.]]></description>
			<content:encoded><![CDATA[<p>Straight from the horse&#8217;s mouth? Sorry, we could&#8217;t resist. <a href="http://youtu.be/Fz22PfPxoXI?list=UUH7YfWYnDwFTTsp8UtcADFw">This video</a> from the <a href="http://womma.org/main/index.php">Word of Mouth Marketing Association</a> (WOMMA), does a great job of demystifying word of mouth marketing. WOMMA is a non-profit organization dedicated to advancing and advocating the discipline of credible word of mouth marketing and promoting word of mouth as a solution to business challenges.</p>
<img src="http://thecontentwrangler.com/?ak_action=api_record_view&id=8734&type=feed" alt="" /><div class="feedflare">
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		<title>[Great Ideas Gone Wrong] Unlisted Video: Adobe Photoshop Evangelist Campaign Makes Finding “Hidden Gems” Challenging</title>
		<link>http://feedproxy.google.com/~r/TheContentWrangler/~3/k7W86Ib3mjs/</link>
		<comments>http://thecontentwrangler.com/2012/01/31/great-ideas-gone-wrong-unlisted-video-adobe-photoshop-evangelist-campaign-makes-finding-hidden-gems-challenging/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 22:57:08 +0000</pubDate>
		<dc:creator>scottabel</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Rich Media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://thecontentwrangler.com/?p=8668</guid>
		<description><![CDATA[Here at The Content Wrangler, we love social marketing techniques that engage users and create a desire for interaction with the brand. The Adobe Photoshop &#8220;hidden gems&#8221; campaign illustrates this point nicely. It&#8217;s brief, focused on learning from the customer by asking them what they think in a way that encourages their active participation, and its transparent &#8212; everyone will get to see all the entries and judge for themselves the value of the ideas submitted. Adobe offers recognition and real-world rewards for the winner. It&#8217;s a win-win for all ...]]></description>
			<content:encoded><![CDATA[<p>Here at The Content Wrangler, we love social marketing techniques that engage users and create a desire for interaction with the brand. The <a href="http://youtu.be/B2UddcvdOlI">Adobe Photoshop &#8220;hidden gems&#8221; campaign</a> illustrates this point nicely. It&#8217;s brief, focused on learning from the customer by asking them what they think in a way that encourages their active participation, and its transparent &#8212; everyone will get to see all the entries and judge for themselves the value of the ideas submitted. Adobe offers recognition and real-world rewards for the winner. It&#8217;s a win-win for all involved. And, it&#8217;s something that&#8217;s easy to replicate in many organizations.</p>
<p>But, Adobe really messed up by making the YouTube video of this campaign an <a href="http://support.google.com/youtube/bin/answer.py?hl=en&amp;answer=181547">unlisted video</a>. According to Google/YouTube, &#8220;only people who know the link to the [unlisted] video can view it (such as friends or family to whom you send the link). An unlisted video will not appear in any of YouTube&#8217;s public spaces (such as <em>search results, your channel, or the Browse page</em>).&#8221; It apparently can&#8217;t be embedded in a WordPress blog post like this one letting people know how fabulous an idea it was, until, well, we realized it was &#8220;unlisted&#8221;. We&#8217;re certain there are reasons one might like to use the &#8220;unlisted&#8221; feature, but we&#8217;re not certain this situation was one of them.</p>
<p>What are your thoughts? Did you bother to click the link and watch the video? Would having it embedded in this post make it any more likely you would view the clip? Or, does it matter at all?</p>
<div id="attachment_8674" class="wp-caption aligncenter" style="width: 630px"><a href="http://thecontentwrangler.com/2012/01/31/great-ideas-gone-wrong-unlisted-video-adobe-photoshop-evangelist-campaign-makes-finding-hidden-gems-challenging/screen-shot-2012-01-31-at-2-53-02-pm/" rel="attachment wp-att-8674"><img class="size-full wp-image-8674" title="Screen Shot 2012-01-31 at 2.53.02 PM" src="http://thecontentwrangler.com/wp-content/uploads/2012/01/Screen-Shot-2012-01-31-at-2.53.02-PM-e1328050456663.png" alt="" width="620" height="366" /></a><p class="wp-caption-text">The video you could have watched here on this blog if Adobe hadn&#39;t made it &quot;unlisted&quot;</p></div>
<div></div>
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</div><img src="http://feeds.feedburner.com/~r/TheContentWrangler/~4/k7W86Ib3mjs" height="1" width="1"/>]]></content:encoded>
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		<title>iBooks 2 and iBooks Author: One Week Later, What We’ve Learned — An Executive Round Table with McGraw-Hill, Digital Book World, and Aptara</title>
		<link>http://feedproxy.google.com/~r/TheContentWrangler/~3/UAmrt2u0OVE/</link>
		<comments>http://thecontentwrangler.com/2012/01/23/ibooks-2-and-ibooks-author-one-week-later-what-weve-learned-an-executive-round-table-with-mcgraw-hill-digital-book-world-and-aptara/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 23:51:14 +0000</pubDate>
		<dc:creator>scottabel</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[digital publishing]]></category>
		<category><![CDATA[eBooks]]></category>
		<category><![CDATA[ibooks]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[textbooks]]></category>

		<guid isPermaLink="false">http://thecontentwrangler.com/?p=8651</guid>
		<description><![CDATA[Yet again Apple stopped us in our tracks. We awaited each word with bated breath during last Thursday’s unveiling of iBooks2, iBooks Author, and iTunes U. Now what? After a week of social media frenzy, water cooler chatter, thoughtful analysis, and technical digging, it’s time to reflect on what we’ve learned. Join us Thursday, January 26 for a live round table discussion with McGraw-Hill &#8211; one of Apple’s education partners; Digital Book World &#8211; the publishing industry’s premier digital publishing forum; and Aptara &#8211; trusted digital solutions partner to the ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.apple.com/ipad/built-in-apps/ibooks.html"><img src="http://thecontentwrangler.com/wp-content/uploads/2012/01/171126-ibooks2-e1327362362962.jpg" alt="" title="iBooks 2" width="250" height="214" class="alignleft size-full wp-image-8657" /></a>Yet again Apple stopped us in our tracks. We awaited each word with bated breath during last Thursday’s unveiling of iBooks2, iBooks Author, and iTunes U. Now what? After a week of social media frenzy, water cooler chatter, thoughtful analysis, and technical digging, it’s time to reflect on what we’ve learned. </p>
<p><a href="http://event.on24.com/eventRegistration/EventLobbyServlet?target=lobby.jsp&#038;eventid=398186&#038;sessionid=1&#038;key=2C7ADC2B650A62F44A103511DBE9E5FE&#038;eventuserid=59471075">Join us Thursday, January 26 for a live round table discussion</a> with McGraw-Hill &#8211; one of Apple’s education partners; Digital Book World &#8211; the publishing industry’s premier digital publishing forum; and Aptara &#8211; trusted digital solutions partner to the world&#8217;s largest publishers, to assess the specifics and reveal likely impacts of Apple’s enhanced eBook ecosystem.</p>
<p>The event is free. It takes place Thursday, January 26 at 11:00am New York / 8:00am Los Angeles / 4:00pm London / 5:00pm Paris. Registrants will receive a link to the recording of the event so you can listen in at a time convenient to your schedule.</p>
<p>Hope to see you there!</p>
<p><a href="http://thecontentwrangler.com/2012/01/23/ibooks-2-and-ibooks-author-one-week-later-what-weve-learned-an-executive-round-table-with-mcgraw-hill-digital-book-world-and-aptara/accessibility-1/" rel="attachment wp-att-8652"><img src="http://thecontentwrangler.com/wp-content/uploads/2012/01/accessibility-1-e1327362201833.png" alt="" title="iBooks Author" width="640" height="442" class="aligncenter size-full wp-image-8652" /></a></p>
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		<title>[Infographic] The Big Mac Index</title>
		<link>http://feedproxy.google.com/~r/TheContentWrangler/~3/Y0UGdTpwxk0/</link>
		<comments>http://thecontentwrangler.com/2012/01/19/infographic-the-big-mac-index/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 22:53:34 +0000</pubDate>
		<dc:creator>scottabel</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[information visualization]]></category>

		<guid isPermaLink="false">http://thecontentwrangler.com/?p=8636</guid>
		<description><![CDATA[According to The Economist, &#8220;bugernomics&#8221; is &#8220;a lighthearted attempt to gauge how far currencies are from their fair value. It is based on the theory of purchasing-power parity (PPP), which argues that in the long run exchange rates should move to equalise the price of an identical basket of goods between two countries. Our basket consists of a single item, a McDonald&#8217;s Big Mac hamburger, produced in nearly 120 countries. The fair-value benchmark is the exchange rate that leaves burgers costing the same in America as elsewhere.&#8221; The folks at ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.economist.com/node/16646178">According to The Economist</a>, &#8220;bugernomics&#8221; is &#8220;a lighthearted attempt to gauge how far currencies are from their fair value. It is based on the theory of purchasing-power parity (PPP), which argues that in the long run exchange rates should move to equalise the price of an identical basket of goods between two countries. Our basket consists of a single item, a McDonald&#8217;s <a href="http://en.wikipedia.org/wiki/Big_Mac">Big Mac</a> hamburger, produced in nearly 120 countries. The fair-value benchmark is the exchange rate that leaves burgers costing the same in America as elsewhere.&#8221;</p>
<p>The <a href="http://foodbeast.com/content/2012/01/18/a-visual-look-at-the-big-mac-index-infographic/">folks at FoodBeast.com</a> explain the idea this way: &#8220;McDonald’s Big Mac is such a well known item across the planet that it can be used as a global standard of determining purchasing power between two currencies by comparing the cost of the Mickey D’s burger between any two countries.&#8221;</p>
<p>Hmmmm, sounds pretty &#8216;Fish-o-Filet&#8217; to us, but you&#8217;ll have to be the judge. The infographic we feature here today, provided by <a href="http://www.onlinemba.com">Online MBA Blog</a>, does a great job of demystifying the index and explaining it&#8217;s use.</p>
<p><a href="http://thecontentwrangler.com/2012/01/19/infographic-the-big-mac-index/bigmacindex/" rel="attachment wp-att-8643"><img src="http://thecontentwrangler.com/wp-content/uploads/2012/01/Big+Mac+Index-e1327013506860.png" alt="" title="Big+Mac+Index" width="640" height="2418" class="aligncenter size-full wp-image-8643" /></a></p>
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		<title>[Infographic] Where The Outlets Are: The Best Airports And Airlines For Digitally-Savvy Business Travelers</title>
		<link>http://feedproxy.google.com/~r/TheContentWrangler/~3/Su2P42-jyTg/</link>
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		<pubDate>Thu, 12 Jan 2012 18:39:39 +0000</pubDate>
		<dc:creator>scottabel</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business travel]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Wireless]]></category>

		<guid isPermaLink="false">http://thecontentwrangler.com/?p=8627</guid>
		<description><![CDATA[Digitally-savvy business travelers need to work on the go. Tablets, smartphones, and laptops make it possible to keep the information flowing. But, without a good, fast connection to the net and an electrical outlet to charge power-hungry mobile device batteries, business travelers aren&#8217;t very productive. The folks at Online MBA News put this handy infographic together (using data from a variety of sources) to help business travelers find the airports and and airlines that are helping them stay connected. Via: Online MBA News]]></description>
			<content:encoded><![CDATA[<p>Digitally-savvy business travelers need to work on the go. Tablets, smartphones, and laptops make it possible to keep the information flowing. But, without a good, fast connection to the net and an electrical outlet to charge power-hungry mobile device batteries, business travelers aren&#8217;t very productive. The folks at Online MBA News put this handy infographic together (using data from a variety of sources) to help business travelers find the airports and and airlines that are helping them stay connected.</p>
<p><a href="http://www.onlinemba.com/blog/airports-for-business-travelers/" ><img src="https://s3.amazonaws.com/infographics/Best+Airports+for+Business+Travelers.png" alt="What Are the Best Airports for Business Travelers?" width="640" border="0" /></a><br />Via: <a href="http://www.onlinemba.com">Online MBA News</a></p>
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		<item>
		<title>The Financial Services Insider: Who Needs A Web Content Management System When We Can Print The Web?</title>
		<link>http://feedproxy.google.com/~r/TheContentWrangler/~3/vIHM7HahftM/</link>
		<comments>http://thecontentwrangler.com/2012/01/11/the-financial-services-insider-who-needs-a-web-content-management-system-when-we-can-print-the-web/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 20:37:44 +0000</pubDate>
		<dc:creator>scottabel</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[mistakes]]></category>
		<category><![CDATA[web content nightmares]]></category>

		<guid isPermaLink="false">http://thecontentwrangler.com/?p=8561</guid>
		<description><![CDATA[by The Financial Services Insider (a secret, for obvious reasons) Too many companies are still treating enterprise web content as an animal separate and apart from the rest of the enterprise&#8217;s content. It&#8217;s a wasteful mistake that leads to some crazy behavior. Let me explain. I work for a financial services provider which is supposed to file its web properties with an industry watchdog or face audits and possible fines. When I started with the company, the websites had never been filed, and the compliance department was reluctant to increase ...]]></description>
			<content:encoded><![CDATA[<p>by The Financial Services Insider (a secret, for obvious reasons)</p>
<p>Too many companies are still treating enterprise web content as an animal separate and apart from the rest of the enterprise&#8217;s content. It&#8217;s a wasteful mistake that leads to some crazy behavior. Let me explain.</p>
<p><a href="http://thecontentwrangler.com/2012/01/11/the-financial-services-insider-who-needs-a-web-content-management-system-when-we-can-print-the-web/personnage-smiley-heureux/" rel="attachment wp-att-8562"><img class="alignleft size-full wp-image-8562" title="Personnage smiley heureux" src="http://thecontentwrangler.com/wp-content/uploads/2012/01/Fotolia_28165470_XS-e1326295536676.jpg" alt="The Financial Services Insider" width="150" height="224" /></a>I work for a financial services provider which is supposed to <a href="http://www.finra.org/Industry/Issues/Advertising/p011979">file its web properties</a> with an industry watchdog or face audits and possible fines. When I started with the company, the websites had never been filed, and the compliance department was reluctant to increase the public web presence for fear of drawing unwanted attention to this fact. Since I was hired to make our sites competitive in the market, this was a nonstarter; obviously, I thought, the sites had to be filed so that we could be loud and proud.</p>
<p>We use a <a href="http://en.wikipedia.org/wiki/Web_content_management_system">web content management system</a> (WCMS) from one of the big enterprise providers. It&#8217;s a notoriously crummy implementation, so hard to use that mentioning it in meetings is a reliable source of hilarity. It&#8217;s so bad, in fact, that the folks in the compliance department refuse to use it to review web content; they only go in there to approve or refuse content, not to provide feedback. In order to file the web content, they told me, someone would need to print every web page and every attachment, and deliver the paper copies to the compliance team for markup. The web team would receive the paper markup and transfer the changes to the WCMS, create new printouts&#8230;lather, rinse, repeat. Paperpalooza; we have 1200-some webpages.</p>
<p>Now, this company traffics in compliant enterprise content; we administer people&#8217;s <a href="http://www.retirement-income.net/blog/retirement-savings/average-retirement-savings-of-retirees-2011/">retirement savings</a>, so we damn well better keep good records. The enterprise realized long ago that the key to accuracy and efficiency is to automate enterprise content management. We have a bajillion systems, processes and automated workflows to ensure that disclosures are compliant, money is moved according to regulations, and records are securely retained and stored.</p>
<div class="mceTemp">
<dl id="attachment_8568" class="wp-caption alignright" style="width: 280px;">
<dt class="wp-caption-dt"><a href="http://thecontentwrangler.com/2012/01/11/the-financial-services-insider-who-needs-a-web-content-management-system-when-we-can-print-the-web/oaweb-2/" rel="attachment wp-att-8568"><img class="size-full wp-image-8568" title="Print the web" src="http://thecontentwrangler.com/wp-content/uploads/2012/01/OAWeb1-e1326295969992.jpg" alt="" width="270" height="158" /></a></dt>
<dd class="wp-caption-dd"></dd>
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<p>We pride ourselves on being trustworthy stewards of other people&#8217;s money, and on managing our own responsibly and efficiently. But because web content has always been treated as a sideline to our core business, we don&#8217;t attribute the same value to the content we put on the web that we do the content in our backend systems. And consequently, we don&#8217;t apply the same level of technical sophistication. When it comes to bridging the gap between backend and the web, we rely on a lot of <a href="http://en.wikipedia.org/wiki/Workaround">workarounds</a> to accommodate the bad WCMS implementation instead of fixing it. Since those busy paper shufflers who manage compliance won&#8217;t use the WCMS, the labor-intensive paper review process throttles the amount of new content we publish, and discourages changes to existing content, so our websites are weak&#8230;which in turn perpetuates the perception of the web as an afterthought. It&#8217;s a beautifully <a href="http://en.wikipedia.org/wiki/Vicious_circle">vicious circle</a>.</p>
<p>Problems? Yeah, we got problems.</p>
<p><strong>Crummy, stale web content:</strong> since publishing new content requires a new round of paper reviews, content doesn&#8217;t get added or refreshed very often.</p>
<p><strong>Inconsistent content across channels:</strong> because the WCMS isn&#8217;t integrated, web content doesn&#8217;t harmonize with content from other sources. For example, a new print and email marketing campaign that has a web component requires someone from the web team to manually copy-and-paste content from the other channels, tweak it for the web, and submit it for separate review (on paper, remember!). If, say, the print content changes for some reason, the web team has to rely on luck to learn about and reflect those changes on the web.</p>
<p><strong>Error-prone content:</strong> since web content is a copy-and-paste job, and since it must manually be reconciled with content from other channels based on luck and happenstance, mistakes get made. For example, we recently discovered that the mailing address for one of our field offices had been wrong on the web for several years. It had been changed in the corporate directory but that database doesn&#8217;t talk to the WCMS, and no one had notified the web team of the change (a customer had to point it out). It&#8217;s not like automated content reuse is some sort of mystery in the web content world. Ann Rockley has been writing about <a href="http://www.managingenterprisecontent.com/myweb/FundamentalConceptsOfReuse.htm">how to avoid this problem</a> by adopting a <a href="http://www.managingenterprisecontent.com/myweb/WhatIsAUnifiedContentStrategy.htm">Unified Content Strategy</a> for more than a decade.</p>
<p><strong>No audit trail:</strong> the paper review/feedback process means that until content gets into the WCMS, there&#8217;s no <a href="http://en.wikipedia.org/wiki/Audit_trail">audit trail</a> of who requested which changes, which leads to&#8230;</p>
<p><strong><a href="http://thecontentwrangler.com/2012/01/11/the-financial-services-insider-who-needs-a-web-content-management-system-when-we-can-print-the-web/fotolia_9045202_xs/" rel="attachment wp-att-8594"><img class="alignleft size-full wp-image-8594" title="Fotolia_9045202_XS" src="http://thecontentwrangler.com/wp-content/uploads/2012/01/Fotolia_9045202_XS-e1326314216791.jpg" alt="" width="225" height="150" /></a>Inconsistency between reviewers:</strong> since paper reviews are conducted by whomever happens to be on review duty in <em>complianceland</em> at a given time, one set of corrections is often superseded by the feedback from the person who gets the next review copy. This kicks off a round of meetings with anyone and everyone who might have an opinion. Maybe even a committee. Or two! Since there&#8217;s no “tiebreaker” reviewer, the meetings are time-wasting consensus-building exercises. And at the end of the day there&#8217;s no record of these negotiations since they occur outside the WCMS.</p>
<p>By rearchitecting the WCMS and integrating it to play well with other systems that produce content, and building in feedback workflows that those responsible for compliance will actually use, we could cut down significantly on the hidden costs of all these problems, and we could focus on producing more, higher-quality content. But until the web content is perceived as of equal value to other enterprise content, we have trouble getting resources to fix the problem. And since the web continues to suck, it continues to be treated as a sideline. I spend a lot of my time trying to explain this to any-and-everyone who&#8217;ll listen, and seeking funds to upgrade and integrate the WCMS.</p>
<p>Meanwhile, my colleague, a smart and experienced web professional with far more patience than I just spent six days creating <a href="http://en.wikipedia.org/wiki/Screenshot">screen grabs</a> of every single web page, printing them, collating them with their attachments, and numbering and cataloging them. The company paid her to do this. She carried them over to <em>complianceland</em> on Friday. I hope she doesn&#8217;t spend next week looking for a new job.</p>
<p><strong>I&#8217;d like to hear from you</strong></p>
<p>I&#8217;d wager you have similar experiences. If so, please share them here. I, for one, can&#8217;t wait to read your stories of information mismanagement. Please tell me I&#8217;m not alone.</p>
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		<title>[Infographic] How To Spot A Yelp User</title>
		<link>http://feedproxy.google.com/~r/TheContentWrangler/~3/FWGCBA68EJI/</link>
		<comments>http://thecontentwrangler.com/2012/01/05/infographic-how-to-spot-a-yelp-user/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 19:03:45 +0000</pubDate>
		<dc:creator>scottabel</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[User-Generated Content]]></category>
		<category><![CDATA[user-generated reviews]]></category>

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		<description><![CDATA[Yelp, the popular review website where consumers share their views about restaurants, hotels, and other service providers, is extremely popular. Users of the site create millions of reviews each year, impacting the decisions of others who use the site as a guide to good experiences. But, who are Yelp users and how do you spot them? This infographic from the folks at FlowTown attempts to answer that question. Our question for you is &#8220;Do you use Yelp?&#8221; and if so, for what? Share your experiences in the comments section. We&#8217;d ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.yelp.com/">Yelp</a>, the popular review website where consumers share their views about restaurants, hotels, and other service providers, is extremely popular. Users of the site create <a href="http://www.smallbusinesssem.com/yelp-2010-stats-15m-reviews/3931/">millions of reviews</a> each year, impacting the decisions of others who use the site as a guide to good experiences. But, who are Yelp users and how do you spot them? This infographic from the folks at <a href="http://flowtown.com">FlowTown</a> attempts to answer that question. Our question for you is &#8220;Do you use Yelp?&#8221; and if so, for what? Share your experiences in the comments section. We&#8217;d love to hear from you.<br />
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<a href="http://www.flowtown.com/blog/how-to-spot-a-yelp-user"><img src="http://www.flowtown.com/blog/wp-content/uploads/2012/01/yelp1.png" alt="How to Spot a Yelp User" title="How to Spot a Yelp User" width="640" border="0" /></a><br /><a href="http://www.flowtown.com/">Flowtown &#8211; Social Media Marketing Application</a></p>
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