Blog – ah copy http://www.ahcopy.co.uk Freelance copywriter, copy editor & proofreader Sun, 05 Jul 2015 06:57:14 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.11 http://www.ahcopy.co.uk/wp-content/uploads/cropped-AH-copywriter-logo-square--32x32.jpg Blog – ah copy http://www.ahcopy.co.uk 32 32 Free proofreading offer for sign writers & print companies http://www.ahcopy.co.uk/free-proofreading-offer-for-sign-writers-and-print-companies/ http://www.ahcopy.co.uk/free-proofreading-offer-for-sign-writers-and-print-companies/#comments Tue, 13 May 2014 08:00:09 +0000 http://www.ahcopy.co.uk/?p=286 Take a look at this picture. Some people will spot what’s wrong. Many won’t. Poundland’s directors, marketing department and the sign writing company all failed to spot the error. There might even have been a branding or marketing consultancy behind the slogan and they didn’t realise what they’d done wrong. It’s on the front of […]

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]]> http://www.ahcopy.co.uk/free-proofreading-offer-for-sign-writers-and-print-companies/feed/ 1 The three Cs (and the fourth) http://www.ahcopy.co.uk/the-three-cs-and-the-fourth/ Tue, 23 Apr 2013 09:12:13 +0000 http://www.ahcopy.co.uk/?p=267 Imagine a relationship between two people. Maybe it’s yours with a partner or a friend. Maybe it’s your parents’ relationship or a friend’s marriage. Maybe it’s blissful, maybe it’s wobbly from time to time, or maybe it’s a continual stream of misunderstandings and niggles. If it’s good, you can bet the couple in question have […]

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]]> The jargon balance http://www.ahcopy.co.uk/the-jargon-balance/ Tue, 23 Apr 2013 08:52:51 +0000 http://www.ahcopy.co.uk/?p=263 The corporate world is full of abbreviations and acronyms. Buzzwords abound in every industry; mystifying, elucidating, exciting and tedious in equal measure, depending on the reader. It’s a tightrope to walk and one slip means the loss of potential clients. Like the rest of this cruel and complicated world, writing and communicating isn’t just black […]

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]]> Ten steps to being found online – an internet guide for SMEs http://www.ahcopy.co.uk/ten-steps-to-being-found-online-an-internet-guide-for-smes/ http://www.ahcopy.co.uk/ten-steps-to-being-found-online-an-internet-guide-for-smes/#comments Tue, 23 Apr 2013 07:33:25 +0000 http://www.ahcopy.co.uk/?p=256 Several years ago I wrote and distributed a free guide to internet marketing for companies who feel they’re rather behind the curve. With the website update in 2013, this was one of the posts I felt compelled to keep available. Ten steps to being found online – an internet marketing guide for start-ups, SMEs and […]

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]]> http://www.ahcopy.co.uk/ten-steps-to-being-found-online-an-internet-guide-for-smes/feed/ 1 How to protect your brand http://www.ahcopy.co.uk/how-to-protect-your-brand/ Sun, 21 Apr 2013 18:49:33 +0000 http://www.ahcopy.co.uk/?p=249 Brand is not just a logo, not just a visual identity. Sure, it’s where the concept came about – branding irons marked livestock with a symbol that identified each beast as the property of an individual. But brand means so much more. It’s how you want to be perceived. It includes every possible visible facet […]

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]]> The internet vs the Internet http://www.ahcopy.co.uk/the-internet-vs-the-internet/ Sat, 20 Apr 2013 23:00:01 +0000 http://www.ahcopy.co.uk/?p=241 Language evolves. Like it or not, the way we write and speak has changed over the years, and continues to do so at a rate which alarms many, and confuses others. So, rules about language usage change. What’s more, they change at a varying rate, so what is accepted in one English-speaking country may still […]

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