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	<title>The Copywriting Blog</title>
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	<link>https://www.copywriting-blog.com</link>
	<description>A  Copywriting Blog helping Freelance Copywriters improve their SEO, Social Media and PR services, by giving Professional advice on current Copy Writing issues affecting Writers.</description>
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		<title>Integrated Marketing and The  Endless Echoes of Mad Men</title>
		<link>https://www.copywriting-blog.com/integrated-marketing-and-the-endless-echoes-of-mad-men</link>
		<comments>https://www.copywriting-blog.com/integrated-marketing-and-the-endless-echoes-of-mad-men#comments</comments>
		<pubDate>Wed, 04 Feb 2015 21:32:10 +0000</pubDate>
		<dc:creator><![CDATA[Mike Beeson]]></dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising copywriting]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriters]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[creative marketing services]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing services]]></category>
		<category><![CDATA[offline copywriting]]></category>
		<category><![CDATA[online copywriting]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[traditional]]></category>
		<category><![CDATA[copywriting techniques]]></category>
		<category><![CDATA[freelance copywriter]]></category>
		<category><![CDATA[freelance copywriting]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.copywriting-blog.com/?p=893</guid>
		<description><![CDATA[In case you hadn&#8217;t noticed, &#8216;integrated marketing&#8217; has come full circle. Back in the day, when Mad Men roamed Madison Avenue and TV advertising was the new kid on the block, everyone wanted a slice of the marketing action. In late-1950s Britain, television sets in everyone&#8217;s living room marked the end of post-war austerity and, [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Travel Copywriting for All-inclusive Holidays</title>
		<link>https://www.copywriting-blog.com/travel-copywriting-for-all-inclusive-holidays</link>
		<comments>https://www.copywriting-blog.com/travel-copywriting-for-all-inclusive-holidays#comments</comments>
		<pubDate>Wed, 05 Nov 2014 15:22:46 +0000</pubDate>
		<dc:creator><![CDATA[Mike Beeson]]></dc:creator>
				<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriters]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[freelance copywriter]]></category>
		<category><![CDATA[freelance copywriting]]></category>
		<category><![CDATA[travel copywriter]]></category>
		<category><![CDATA[travel copywriting]]></category>
		<category><![CDATA[travel writer]]></category>
		<category><![CDATA[travel writing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.copywriting-blog.com/?p=871</guid>
		<description><![CDATA[&#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; Does anyone really care whether all-inclusive holidays come with a bag-full of issues?  Or is it simply the case that you either love &#8216;em or hate &#8216;em?  For copywriters who are involved with the marketing of &#8216;all-inclusives&#8217;, these are real challenges that mean you&#8217;re starting off on [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Debt – The Silent Assassin</title>
		<link>https://www.copywriting-blog.com/debt-the-silent-assassin</link>
		<comments>https://www.copywriting-blog.com/debt-the-silent-assassin#comments</comments>
		<pubDate>Wed, 15 Oct 2014 06:29:33 +0000</pubDate>
		<dc:creator><![CDATA[Mike Beeson]]></dc:creator>
				<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[financial copywriters]]></category>
		<category><![CDATA[financial copywriting]]></category>
		<category><![CDATA[financial marketing]]></category>
		<category><![CDATA[freelance copywriter]]></category>
		<category><![CDATA[freelance copywriting]]></category>
		<category><![CDATA[copywriters]]></category>
		<category><![CDATA[financial copywriter]]></category>

		<guid isPermaLink="false">http://www.copywriting-blog.com/?p=861</guid>
		<description><![CDATA[&#160; &#160; &#8220;History is splattered with the broken dreams of debtors.  Debt kills hope, invites despair, anxiety and ongoing hardship.  Silently.&#8221;  &#160; The Victorians punished debt.  Today, debt is a way of life for millions.  It&#8217;s well hidden – but scratch the surface and see what you get… Debt isn&#8217;t always about greed, or naïveté [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cameron’s New Young Property People</title>
		<link>https://www.copywriting-blog.com/camerons-new-young-property-people</link>
		<comments>https://www.copywriting-blog.com/camerons-new-young-property-people#comments</comments>
		<pubDate>Mon, 29 Sep 2014 16:43:22 +0000</pubDate>
		<dc:creator><![CDATA[Mike Beeson]]></dc:creator>
				<category><![CDATA[construction copywriter]]></category>
		<category><![CDATA[construction copywriting]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriters]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[freelance copywriter]]></category>
		<category><![CDATA[freelance copywriting]]></category>
		<category><![CDATA[property copywriter]]></category>
		<category><![CDATA[property copywriting]]></category>

		<guid isPermaLink="false">http://www.copywriting-blog.com/?p=853</guid>
		<description><![CDATA[This week&#8217;s Tory Party Conference will no doubt be dominated by Iraq.  Somewhere in the mix, however, we can expect to hear more about the vote-winning wheeze of seducing England&#8217;s first-time house buyers under the age of 40 with a scheme that knocks 20% off the market value of a home. The Tories&#8217; pledge is [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Up Your Copywriting Rates – And Make Your Clients Happier!</title>
		<link>https://www.copywriting-blog.com/up-your-copywriting-rates-and-make-your-clients-happier</link>
		<comments>https://www.copywriting-blog.com/up-your-copywriting-rates-and-make-your-clients-happier#comments</comments>
		<pubDate>Thu, 18 Sep 2014 16:08:29 +0000</pubDate>
		<dc:creator><![CDATA[Mike Beeson]]></dc:creator>
				<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriters]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[copywriting-rates]]></category>
		<category><![CDATA[freelance copywriter]]></category>
		<category><![CDATA[freelance copywriting]]></category>
		<category><![CDATA[copywriting rates]]></category>

		<guid isPermaLink="false">http://www.copywriting-blog.com/?p=844</guid>
		<description><![CDATA[&#160; Yes, I know&#8230;  At first glance, that headline is a paradox wrapped in an enigma.  And yet… when you focus on delivering value for money, copywriter and client alike can land a win-win deal.  Honest.   The term &#8216;copywriting rates&#8217; is a misnomer in so far as it&#8217;s preferable to get away from the &#8216;price [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Financial Copywriter Wanted – Experience Preferred</title>
		<link>https://www.copywriting-blog.com/financial-copywriter-wanted-experience-preferred</link>
		<comments>https://www.copywriting-blog.com/financial-copywriter-wanted-experience-preferred#comments</comments>
		<pubDate>Tue, 09 Sep 2014 17:51:16 +0000</pubDate>
		<dc:creator><![CDATA[Mike Beeson]]></dc:creator>
				<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriters]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[copywriting-techniques]]></category>
		<category><![CDATA[financial copywriters]]></category>
		<category><![CDATA[financial copywriting]]></category>
		<category><![CDATA[financial marketing]]></category>
		<category><![CDATA[freelance copywriter]]></category>
		<category><![CDATA[freelance copywriting]]></category>
		<category><![CDATA[copywriting techniques]]></category>
		<category><![CDATA[financial copywriter]]></category>

		<guid isPermaLink="false">http://www.copywriting-blog.com/?p=838</guid>
		<description><![CDATA[Copywriters are called upon to write about many things.  For the most part, their political and socio-economic views are of no consequence.  Products and services don&#8217;t usually come with a health or wealth warning.  For copywriters with more acute sensibilities, however, there are certain &#8216;no-go&#8217; areas where ethics enter the fray.  Think: cigarettes, alcohol, defence [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Copywriting Training Courses:  Online Or Face-To-Face?</title>
		<link>https://www.copywriting-blog.com/copywriting-training-courses-online-or-face-to-face</link>
		<comments>https://www.copywriting-blog.com/copywriting-training-courses-online-or-face-to-face#comments</comments>
		<pubDate>Wed, 03 Sep 2014 16:45:02 +0000</pubDate>
		<dc:creator><![CDATA[Mike Beeson]]></dc:creator>
				<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriters]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[copywriting courses]]></category>
		<category><![CDATA[copywriting courses for PR]]></category>
		<category><![CDATA[copywriting training]]></category>
		<category><![CDATA[copywriting training courses]]></category>
		<category><![CDATA[copywriting training for PR]]></category>

		<guid isPermaLink="false">http://www.copywriting-blog.com/?p=832</guid>
		<description><![CDATA[&#160; &#160; As a copywriter who provides face-to-face training courses in the UK, I&#8217;m often asked how they compare with online courses, or &#8216;distance learning&#8217; as it is sometimes called. It&#8217;s a difficult question to answer – especially when I&#8217;m likely to be heavily biased in favour of the face-to-face variety!  However, donning my impartial [&#8230;]]]></description>
		<wfw:commentRss>https://www.copywriting-blog.com/copywriting-training-courses-online-or-face-to-face/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content Marketing: Who’s Your Best Bet?</title>
		<link>https://www.copywriting-blog.com/content-marketing-whos-your-best-bet</link>
		<comments>https://www.copywriting-blog.com/content-marketing-whos-your-best-bet#comments</comments>
		<pubDate>Wed, 03 Sep 2014 10:36:26 +0000</pubDate>
		<dc:creator><![CDATA[Mike Beeson]]></dc:creator>
				<category><![CDATA[Content-Marketing]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriters]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[copywriting-techniques]]></category>
		<category><![CDATA[freelance copywriter]]></category>
		<category><![CDATA[freelance copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO techniques]]></category>
		<category><![CDATA[seo-services]]></category>
		<category><![CDATA[Social-Media]]></category>
		<category><![CDATA[social-media-marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copywriting techniques]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social-media]]></category>

		<guid isPermaLink="false">http://www.copywriting-blog.com/?p=827</guid>
		<description><![CDATA[&#160; Given the growing importance of content marketing in the quest to attract sales leads and conversions – not to mention the significance of &#8216;social sharing&#8217; and the contribution this makes to SEO – it&#8217;s not unreasonable to ask which marketing professionals will give you the best bang for your buck. By starting at the [&#8230;]]]></description>
		<wfw:commentRss>https://www.copywriting-blog.com/content-marketing-whos-your-best-bet/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Website Copywriting Makes The  Link With Content Marketing</title>
		<link>https://www.copywriting-blog.com/website-copywriting-makes-the-link-with-content-marketing</link>
		<comments>https://www.copywriting-blog.com/website-copywriting-makes-the-link-with-content-marketing#comments</comments>
		<pubDate>Mon, 25 Aug 2014 15:32:45 +0000</pubDate>
		<dc:creator><![CDATA[Mike Beeson]]></dc:creator>
				<category><![CDATA[Content-Marketing]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriters]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[copywriting-techniques]]></category>
		<category><![CDATA[freelance copywriter]]></category>
		<category><![CDATA[freelance copywriting]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO copywriter]]></category>
		<category><![CDATA[SEO copywriting]]></category>
		<category><![CDATA[SEO techniques]]></category>
		<category><![CDATA[seo-services]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[website copywriter]]></category>
		<category><![CDATA[website-copywriting]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copywriting techniques]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo techniques]]></category>
		<category><![CDATA[seo-copywriting]]></category>
		<category><![CDATA[website copywriting]]></category>
		<category><![CDATA[website-copywriter]]></category>

		<guid isPermaLink="false">http://www.copywriting-blog.com/?p=821</guid>
		<description><![CDATA[&#8216;COPYWRITING SHORTS&#8217;  #104 With &#8216;content marketing&#8217; being the catch-all phrase of the moment, it&#8217;s hardly surprising that website copywriting is right up there, riding in the slipstream. As a highly experienced copywriter, creating &#8216;content&#8217; is what I&#8217;ve always done.  The trick nowadays is to align your content with a meaningful marketing strategy – and therein [&#8230;]]]></description>
		<wfw:commentRss>https://www.copywriting-blog.com/website-copywriting-makes-the-link-with-content-marketing/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Create Effective Press Ads</title>
		<link>https://www.copywriting-blog.com/how-to-create-effective-press-ads</link>
		<comments>https://www.copywriting-blog.com/how-to-create-effective-press-ads#comments</comments>
		<pubDate>Wed, 20 Aug 2014 17:58:32 +0000</pubDate>
		<dc:creator><![CDATA[Mike Beeson]]></dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising copywriting]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriters]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[copywriting-techniques]]></category>
		<category><![CDATA[freelance copywriter]]></category>
		<category><![CDATA[freelance copywriting]]></category>
		<category><![CDATA[offline copywriting]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copywriting techniques]]></category>

		<guid isPermaLink="false">http://www.copywriting-blog.com/?p=814</guid>
		<description><![CDATA[&#160; &#8216;COPYWRITING SHORTS&#8217;  #103 As a copywriter, I&#8217;ve noticed an increasing prevalence of press ads that show no creative skills whatsoever.  Typical of this is where a photo of the product/service is placed above a large headline, with maybe a few lines of body copy, plus one or two contact points. No effort has been [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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