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Hostess with the Mostess, Kaputt!

2012-01-17T20:57:00.044-05:00

Do you have a "happy list'? I like the idea of having a "happy" rather than a "bucket" list. I'm much more interested in living happy than kicking the bucket. How about you? The other day I shared with my husband some of the things that are "must haves" in my life. Of course, the kids, him, Christian Louboutin's (just kidding) etc... For the most part, the list is pretty repetitious: Comedy is #1. Laughter is joy, I love it--A LOT, the bent over-crying hysterically kind- LOL, LMAO, LMFAO.....you get it! It's the absolute best. Hands down or in the air. LOL!! See what I mean?!

#2: hanging around happy people. It's contagious. And, so is unhappy, I try to keep my distance. I'm sure you understand.

#3: yummy foods-mmm...

I was listening to the radio the other day, I think it was Z100, my six-year old loves Elvis Duran in the morning. We totally blast Rihanna while driving to school bopping our heads, my 4-year old included(singing and dancing would probably be #4 - Ohhhhhh, if I could REALLY sing and dance--move over "Beyonce" LMAO, there I go again!!!). Seriously, they were talking about smells of foods that make you feel good or childhood favorites that bring you to that place of nostalgic heaven: bacon, sunscreen, Mickey D's french fries. I was totally shaking my head in agreement while the callers rattled off their lists. In my opinion, Twinkies, the Hostess with the Mostess would definitely make the list. The loaf-shaped golden spongy, springy, cream-filled cake has seduced millions over the decades: children AND adults. C'mon admit it? Back in the day, my grandmother would surprise me with Twinkies in my Wonder Woman lunch box--O.M.G.--that was the BEST!!! With every bite my smile grew wider. Remember those days?

My kids will never know the power of Twinkies, Ding Dongs or Suzy Q's. Hostess tried to keep up with the cupcake craze, renaming their chocolate cake: CupCakes. But, 39 INGREDIENTS in just one Twinkie? Eh-eh, the Hostess brands didn't have a chance. With sustainability at its best, farm to table, and natural healthy ingredients. It's a different time--Twinkie! Consequently, the Hostess giant recently filed for bankruptcy protection.

Can you remember the last time you ate a Twinkie? Well, if you feel the urge and it's still somewhere buried on your childhood "happy" list, run out right now while there's still time. Perhaps, you'll be lucky enough to have a scented flashback and walk down memory lane in the supermarket.

Best Wishes!

posted by Nicole Friday for the Cupcake Craze

2011-11-15T11:53:00.004-05:00

Are there any chocoholics in the house?! The crowd roared: YEAH!!!! That was my intro to my demo at the Chocolate Show this past weekend. There are so many reasons people love chocolate: the smell, taste, texture, melt in your mouth affect; one audience member shouted: "it makes you happy". OMG, so true!!

At that moment, I knew it was time to skip to the beat of the mixer on stage and get those chocolate peanut butter cupcakes to the crowd as swiftly as possible. Thus, I began my journey of crowd pleasing with conversation, question and answer, a bit of modeling from an audience member and just pure fun. Honestly, I have a blast with the crowd. I just love people. The energy was great, the people were beautiful and the cupcakes were...well, I'll just say the crowd seemed pleased to my eyes. I wanted to continue the chocolate affair by sharing my recipe with you, perhaps you'll be inspired to make it for Turkey Day or another special occasion. Be sure to let me know how it goes!! Happy Chocolidays!!!

Chocolate Peanut Butter Cupcakes

Yield: 24 cupcakes
Ingredients

3 cups all-purpose flour

1 teaspoon baking soda

1 teaspoon baking powder

1¼ teaspoon coarse salt
¾ cup unsweetened Dutch-process cocoa powder

2¼ cups granulated sugar

1½ cups (3 sticks) unsalted butter

4 large eggs, room temperature

1 tablespoon pure vanilla extract

¾ cup hot water

1 cup nonfat sour cream, room temperature

Semi-sweet chocolate, melted

Preparation:

1. Preheat oven 350°F. Line muffin pans with paper liners. Whisk together flour, baking soda, baking powder and salt. Set aside. In another bowl whisk together cocoa powder and hot water, until smooth.

2. Melt butter in a saucepan over medium heat; add sugar stirring, until combined. Remove from heat, pour into mixing bowl. With an electric mixer on medium-low speed, beat until cooled about 7 minutes. Add eggs, one at a time, scraping down sides of bowl periodically. Add vanilla extract and cocoa mixture, beat until combined. Reduce speed; add flour mixture alternating with sour cream, ending with flour until just combined.

3. Divide batter evenly among lined cups filling three-quarters full. Bake approximately 20-25 minutes, rotating pans halfway through and a toothpick inserted in center comes out clean. Transfer pans to rack or counter to cool before removing cupcakes.

4. To finish, spread peanut butter frosting and drizzle with melted chocolate.

Peanut Butter Frosting

6 ounces cream cheese, room temperature

1/3 cup confectioners’ sugar½ teaspoon salt

1 cup creamy peanut butter½ teaspoon pure vanilla extract

½ cup heavy cream1.

With an electric mixer on medium-high speed, beat cream cheese, sugar and salt until fluffy. Add peanut butter and vanilla, beat to combine.2.

In a separate bowl, with an electric mixer on medium speed, whisk heavy cream until medium-stiff peaks form. Fold cream into peanut-butter mixture.

posted by Nicole Friday for the Cupcake Craze

2011-11-07T20:11:00.003-05:00

Halloween came early at Whole Foods Bowery Culinary Center on Sunday, October 30th. A few kids came dressed for the occasion. There was a bumble bee, Mortisha Adams (with the skull) and a pirate. The other kids were anxious to wear their costumes on Halloween, the next day. Me too, for that matter. I was going as a 1960's chick. My kids: a boxer and a skeleton. I love Halloween, not sure if my favorite part is playing dress up, because that never grows old or collecting the candy. Hmmm... This year, the kids had pre-Halloween celebration at Whole Foods with all the candy toppings and cupcakes, there was definitely a sugar rush going on. The kids were so excited to help make the frosting and decorate the cupcakes. Some ate while decorating; a few abandoned the decorating idea all together and went for the candy first, then the cupcake. It's always so much fun to have kids cupcake classes, their little minds are completely one track: READY. SET. EAT CUPCAKES!!!!! Gotta love that...

posted by Nicole Friday for the Cupcake Craze

CUPCAKE BOSS

2011-07-03T20:17:00.016-04:00

In the July issue of Essence magazine, the article reads: CUPCAKE BOSS. Gotta love that! I mean, who wouldn't?! It's such a flattering opener to a story about oneself. And, I had absolutely nothing to do with it. Still, I couldn't help but wonder how the magazine staff settled on the title. But, then again, does it really matter?! Nope.

Before the magazine hit the stands a couple of weeks ago, I never thought about circulation stats. That is, until my Facebook and Twitter followers doubled. Can't say that I'm on the heels of Lady Gaga with FIVE MILLION followers or anything remotely close to that figure. But, for me, the numbers have definitely increased a few digits. Randomly, I receive notices....John Smith is now following you....Jane Adams is too! WHO?? Then, I think, oh, Essence---right....

Even, the inquiries in my inbox come more frequently. Clearly, a little bit of press can take you to another level, of baking, in my case. I've received a few request for out-of-state shipping. We're not there yet, but it's a real consideration now.

The article is about FIVE ways to mix passion with profit:

1. Be Inspired

2. Have a Mission

3. Set Daily Goals

4. Garner Support

5. Recharge Every Quarter

The fifth one is my favorite. Every three months, I go into what I call "mommy lockdown", I check out of my daily routine (family, business, friends etc..) and check into a hotel for 36 hours with NO external communication. Basically, call me only if "SOMEONE" is on fire. If it's the house, call the fire department. Selfishly, it's my veg out time. DO-NOT-DISTURB exudes from my inner core. With pleasure, I order room service, enjoy spa treatments (that's plural), read Essence magazine. And, simply RECHARGE. Honestly, it's the best way for me to stay balanced.

I highly recommend the "lockdown" retreat. And, it's one unisex fits all. So, moms and dads, check your balance. Perhaps, it's time for you to RECHARGE!!!

See you at the chateau!

posted by Nicole Friday for the Cupcake Craze

THE "SPRINKLES" ATTACK

2011-05-31T20:54:00.085-04:00

Every so often I'll do a cupcake run. Basically to check out the competition. So, after a brief shopping spree at Bloomingdales (Lexington Ave, my Fav) the other day. I hit Sprinkles Cupcakes a block away. I opted to buy a box of six--to get a fair comparison: two red velvet, one black & white, two milk chocolate and one carrot. All the flavors were selected with family members in mind. Of course, I sampled each. The red velvet was for me, milk chocolate, my offspring, and the carrot was reserved for my partner in crime, my hubby. The the rest would be family style.

For me, the carrot was a little spicy--too much nutmeg and ginger, but the long strands of carrot were a fresh addition. The red velvet cake was moist, but the frosting--well, tasted a few days old, maybe three?! Not sure, just my guess. Black and white, that's chocolate cake with so called cream-cheese frosting--again, disappointing! My kids seem to enjoy the milk chocolate, but cupcakes and kids--who can go wrong? Admittedly, I've had a few baking disasters, needless to say, my boys' sideline commentary of "yucks" confirmed the results.

Back to the Sprinkles affect, so, we're in the car returning home and my husband who refuses to own up to his sweet tooth, yet always in search of his next fix, asked for a piece of a cupcake. I gave him the one with his name on it, the carrot. He had no major reaction to the taste. Not that I expected one. In fact, his exact words were: "babe your cupcakes are waaaaaayyyyy better than these." What can I say, "men?"--they always know the right things to say. Perhaps, there is an ulterior motive?! But, whatever!

About six minutes after hubby indulged the shredded crumbly carrot pieces, the ATTACK seized his internal organs and the invisible band began to tighten. Suddenly, my husbands face twisted reminding me of the exorcist or more like Sigourney Weaver birthing her Alien baby. I wasn't sure if I should grab the wheel, jump out of a moving vehicle, or simply ignore him. I settled on remaining calm and advising him to drive to the nearest rest area. Thank God there was one within a half a mile. Whew! That was close.

Needless, to say we won't "dine-in" or "take-out" from that cupcakery anymore. This was no random act of violence, eh-eh, this was PERSONAL, an accident waiting to happen, literally!

posted by Nicole Friday for the Cupcake Craze

Lady Cupcake Tour

2011-03-31T20:55:00.083-04:00

"Lady Gaga", "Taylor Swift", "J-Lo" I'm not. But, I CAN imagine what it must be like to be an artist on tour: concert dates, sold-out venues, rehearsals, wardrobe, hair/makeup, fans and..MASSIVE checks. Okay, perhaps, I can't imagine the massive checks part, but everything else...do-able!

Lately, I feel like I've been on the "Lady Cupcake Tour." Weird, I know! Venues are a lot smaller than your average concert. Most up close and personal, just a few with theater like-seating. Absent are the in your face...TICKETS ON SALE NOW...through Ticketmaster or LIVE nation.com..., SECOND SHOW...just added!!! The approach is much more relaxed. Some in-store promotions and social media impressions, that's all. But, I do like the sound of SECOND SHOW JUST ADDED!!! Who wouldn't? How about this one...BACK BY POPULAR DEMAND!!! Oooooohhhhh!!!

For months, I've mixed the batter, softened the butter, alternated the flour with milk, rehearsed until I was room temperature ready. Last December, the "LC" tour kicked off as a two-city circuit: New York and New Jersey. From Williams-Sonoma , Macy's, Bloomingdales, Architectural Digest Home Design Show, Neiman Marcus to Whole Foods Market with a few local venues in between. I know its sounds crazy, but I even have upcoming dates. Now, do you see what I mean? The Lady Cupcake Tour!!!! I've been turning more than "your favorite dessert into cupcakes". I heard the "pie" is the new trend for 2011, so I threw a few blueberries and cherries into my routine. Of course, I rehearsed before incorporating the "dough process". Seemingly, crowds approved.

Clearly, I haven't sold out arenas, and obviously I'm not referred to as Mrs. Shawn "Jay-Z" Carter aka "Beyonce". I'm still trying to figure out how she endures a 2 1/2 hour high-impact aerobic workout onstage night after night. I would pass out mid-set. Then, cancel the rest of the tour.

Whew--no worries, I am not your competition "B".

Admittedly, it would be super cool to trade places with a performer for one, maybe two nights. Why not? The marquee at Radio City would read performing tonight "Lady Cupcake". Across town, Madison Square Garden would flash SOLD OUT demonstration "Lady Cupcake".

Aaaahhhhh.......

Feel free to pinch me at any time or I'll just wake up on my own.

posted by Nicole Friday for the Cupcake Craze

Martha Cheats?

2011-03-11T20:59:00.028-05:00

It was a shocking revelation. Earlier this week, I was watching the TODAY Show and the Goddess of "Lifestyle Everything" was the guest. None other than, Martha Stewart. She did a cooking segment. The feature was Pate-a-Choux, a french pastry dough. Think--cream puffs, profiteroles-(pronounced- pro- fit-ter- rolls), it took me a minute too! And, Eclairs. Yum!

For me, the best part wasn't her technique or the insanely delicious eye-tasting treats. Of course, whenever I see Martha, I'm in awe of her knowledge. Each time, I become a sponge absorbing all of the nutritional molecules surrounding her brain cells. Face-it, is there anything she doesn't know about baking, cooking, gardening, weddings, or entertaining? Apparently, so!

We're all aware that she's still in training for "insider trading". Sorry, your highness--couldn't resist.

Believe it or not, Martha uses CHEAT SHEETS!!! I know- CRAZY- right! If I didn't see it for myself- I wouldn't believe it.

Picture this...during the demonstration the camera zoomed in to get a better angle of Matt and Meredith participating as sous chefs. Martha stood off to the side. And, BAM- to the right of the dough bowl, was a 3 X 5 index card with blue recipe highlights. STUNNED--to say the least. Suddenly, I was nervous- why? Not sure. But, mostly excited, envious, reassured, and RE-LIEVED! If the queen, could have a few helping lines. Why not me? Would I have to join her fraud wagon? I wasn't ready to do time--eh eh. Besides, Martha already did her stint--she was good!

Seriously, if it was okay for MS. STEWART...

Then...

Or is there a double standard? Perhaps, I have more dues to pay. Although, I would be less conspicuous. Maybe even, write on my hand. Hmm...it worked in grammar school- or did you get caught? He-he!

The point is no one knows EVERYTHING, not even Martha Stewart!!!

posted by Nicole Friday for the Cupcake Craze

Cupcake vs. Cupcake

2011-02-18T17:27:00.049-05:00

The CW called. Way Cool! The first season they contacted me, admittedly I was quite intimidated. I wasn't ready. And, I didn't have enough bakers experience to convince myself, otherwise. In order to battle on the front-lines, I knew that I had to be equipped with the weapons of sweet destruction. The classic homemakers kitchen-aid, a few whisks, spatulas and the Betty Crocker spirit wasn't tough enough. I had to UP my game. What I needed--was a BADASS RESUME!

At the time, I had a few notches on my belt with the weekly column on Essence and the feature on Brides. If nothing else, the publications gave me--oomph! The question: could I go against the "best of the best" in the cupcake war? On the surface, presentation, skill, and flavor, would undoubtedly be the categories graded. What about the less tangible: personality, and confidence? I had 3 out of 5. I'm competitive and I love a challenge. I've never turned down a chance to wax my husband in Pac-Man. Ask him! His defense may resemble, "that's a girlie game". WHAT-EVERRRRR!

After several months of beating, mixing and piping, my professional experience had grown to a competitive level. "Lean On Me" was no longer a song in my play list. Now, I would be a serious contender. A few, at my demonstrations and instructor classes, quietly promoted the notion: "You should be on the CW." I figured, they were just being polite. Honestly, I never really considered, nor did I pursue everyone Else's idea.

Until now....Seaon 3. Apparently, a video of my demo, circulated. Let that be a lesson--be careful what you record. But, was I ready? The casting description read: calling all bakers, store owners, caterers, pastry chefs etc... Was that me? I guess. After all, I am the chef/owner of The Cupcake Craze...

Success is when preparedness meets opportunity. Here was the opportunity...I was prepared, but, the timing was less than favorable. Unfortunately, there were too many prior commitments that stood between me and the flour power. Once again, I had to decline. Shucks- maybe next time!

posted by Nicole Friday for the Cupcake Craze

Cupcakes vs. Pies

2011-01-24T21:10:00.047-05:00

First, the whoopie pie was the "new cupcake"-huh! Then, there was the macaroon- eh-eh! Now, allegedly, it's the classic American pie with it's juicy fruit filling flavors: apple, blueberry or cherry. Tempted, yet? Seriously, would you really bail on that little bite-sized treat...grab some vanilla bean and turn that flaky crust into an "a la mode" heaven? Such a sweet dilemma.

C'mon...where is the loyalty? There are very few things in life more delightfully nostalgic than an old-fashioned cupcake. Remember the school bake sales? Those were the days. It was a lot less competitive back then. The chocolate chip cookies sold for .25 cents and the cupcakes were .50 cents. The maximum spent was $1.00--you had to have at least two cookies.

As preschoolers, we all learned the value of sharing. Well, most of us. Some are still struggling. Case in point: a little pie for you and a cupcake for me. Vice-versa--everyone's happy. It's not like we're voting for Hillary Clinton vs. Sarah Palin, although neither of them are sweet. Are they?

Does society have to dictate our choice of the perfect indulgence? No. Besides, what's wrong with a little variety? Some like vanilla others prefer dark chocolate. And, you know what they say about chocolate...another time.

Personally, I love pies AND cupcakes. Why can't we have it all? While we're at it, let's throw in some brownies, a batch of cookies, a few doughnuts and three or four scoops of Neapolitan ice cream. Why not? There is no good reason why one has to cancel out the other.

Pleasure yourself. And, hit the gym later.

posted by Nicole Friday for the Cupcake Craze

SOLD OUT

2011-01-09T21:22:00.022-05:00

Rock Stars sell out arenas. From legends like Bruce Springsteen to mainstream hip-hop artists like Jigga-what? (Jay-Z) to a British goddess who can take a sabbatical for a decade only to return a SOLD OUT show ten-months in advance. Now, that's a ROCK STAR!!! I'm "Cherishing the Days" til I see the one and only, SADE.

Have you ever wondered what it feels like to be a rock star? Tell the truth. I have. I can't say that I've imagined selling out places like Madison Square Garden, the Staples Center or even the New Orleans Superdome. And, as much as I loooovvvveee to sing, I know my lane. Besides, I would never get a record deal. Then again, Milli Vanilli did. Remember them?... "Girl You It's True.... Ooh, Ooh, Ooh, I love you". Boy did they have great pipes, I mean lips. Ha!

In the culinary world (my lane), the obvious stars are Martha, Paula, and Rachel. Certainly, they're accustomed to sold out venues, long lines, waitlists etc...I can't tell you how many times I've ignored my presale emails only to find out, after the fact that they were at a local event, yesterday. Ugh! Gotta read those emails.

Read this:

BE MY CUPCAKE

Location: Whole Foods Market Bowery Culinary Center, New York, NY

Date: Saturday, February 5th, 2011 11am-2pm

Details: Demonstration and Hands-On

Just in time for Valentine's Day, chef Nicole Friday will show you how to transform the classic cupcake into a dipped and glazed piece of edible art.

Menu: Valentine Cupcakes with Chocolate Glaze; Classic Chocolate Cupcakes

Instructor: Nicole Friday, Chef/Owner, The Cupcake Craze

Adult Registration

1 adult registration

Price: $55.00

SOLD OUT (this item is sold out)

Two words: ROCK STAR!!!! Now, I know what it feels like. I can not believe my class is SOLD OUT. That's crazy!!! I guess my name doesn't have to end in Stewart, Deen or Ray, afterall.

"Friday" will do.

Check out the full description of the class: www.acteva.com/booking or go to www.facebook.com/thecupcakecraze.

posted by Nicole Friday for the Cupcake Craze

A look back at "The Cupcake Craze" 2010

2010-12-30T16:03:00.064-05:00

It seems like yesterday when I sat down with my husband during a random "home movie night" and shared my cupcake idea. We never actually watched the movie. But, thanks to those bogus "no late fees" from Blockbuster, we now own it, along with the others. Guess we have plenty of time. Ha!

Instead, we sat in our usual "reserved" spots on our everyday suede couch and hashed out the concept, tossed around a few company names, and settled on The Cupcake Craze. Ultimately, I repositioned myself in front of my laptop sitting on my wooden chocolate-colored chair with my fingers searching domains. The search returned-available!! I reported back to my husband across the room-the good news. That was only half the battle. The birthing process was just beginning. There would be a long road between contractions, breathing exercises and finally, postpartum. The Cupcake Craze would be my third child. Sort of. With an estimated due date (or launch) set for March 2010, I was still in my first trimester. Time sure did fly, even through labor pains. Is that possible? Nope! Anyway, it was time to push this baby out! The banner no longer read "coming soon". The Cupcake Craze had arrived!!

The unofficial "start-up" arguably may have been, the "Cupcake of the Week" column on Essence.com. Photos courtesy of "JF." Then, of course, there was the feature on Brides.com. It was a cake test judged by a group of epicureans who decided which six cupcake flavors, created by "me" were most suitable for a destination, winter or summer wedding. The editorials gave me a jump start into the culinary world. Basically, they put me on the map. And, instantly made me a "caterer". Of what? Didn't matter, I went with it!

The "site"--gave me a home. A landing zone. A marketplace. Credibility!!!!!! And, the editorial coverage, well that certainly helped! Before I knew it, I was off to the races landing demonstrations at some of New York's most prestigious locales. Eventually, I was promoted from "caterer" to "chef" then "chef/owner". Great! Inadvertently, I was building a culinary resume-- Greater!!!

Architectural Digest Home Design Show March 2010 (FIRST EVER DEMO--SCARED STRAIGHT!!)

Macy's Herald Square July 2010 (BATTLE OF THE CUPCAKES--WINNER!!!!)

New York Botanical Garden August 2010 (OUTSIDE DEMO--HOTTEST SUMMER DAY OF 2010)

Whole Foods Market September 2010 (CUPCAKE KIDS--CUTE!!)

Williams-Sonoma October 2010 (MY FAVORITE STORE!!!)

New York Botanical Garden October 2010 (MUCH COOLER DAY- ENCORE DEMO!!!)

Williams-Sonoma November 2010 (MY FAVORITE STORE, AGAIN!!)

P.G. Chambers School November 2010 (LIFESTYLE SERIES!!)

Neiman Marcus December 2010 (400 HUNDRED CUPCAKES--WOW!!!!)

Bloomingdales December 2010 (HOLIDAY FUN!!!!)

Oh yeah, and the cupcake orders. I had lots of referrals, some random, others from the demos--the question I repeatedly asked, "so how'd you hear about us?" Funny how things happen. I never expected to make that question a part of my vocal repertoire.

Then, there was the on again...off again...on again...and finally, off again booking on LXTV. The producer LOOOOOOOVVVVVVVED the cupcakes!!!!!!! So what happened?????? IDK!!!!!

The year was definitely a sweet one and I'm looking forward to an even sweeter journey in 2011.

Happy New Year Everyone!!!!!

PS. check out photos on www.facebook.com/thecupcakecraze

posted by Nicole Friday for The Cupcake Craze

And the winner is...

2010-08-04T22:30:00.076-04:00

And the winners are...was written in the subject line. It was an undisclosed eblast. I assumed all the participants of the battle received the news. It was "the" email from Macy's. Just about three weeks had past and not a word. I tried to convince myself that winning didn't really matter as much as knowing I did my best. Huh! So much for that.

Isn't it always about winning? Ask Lebron James!!!

I refused to concede just because I was up against one of New York City's most famous bakeries!!! Some say "they" are responsible for starting the whole Cupcake Craze. Seemingly, that would be a recipe for intimidation. Not! Even if that were true- I love a challenge. Colossal or mini. Pun intended. So what if "they" consistently have lines wrapped around several blocks on sixth avenue. Did it really matter that cupcake aficionados would travel cross country just to indulge in a certain bakeries handheld treats? Sure "they" have even been on the Martha Stewart Show, shipped cupcakes to Oprah, visited by Hollywood's finest etc... etc... ! Really, what was the big deal? "I" was the "mom minus the pop" shop. A start-up. So was Google once upon a time!!! Where are they now? Ha!

By the way, "they" are famed Magnolia Bakery.

This was the real life Cupcake Wars...no edits, cuts, takes, do-overs, wardrobe, hair or makeup. Just raw footage. Oh, did I mention that both my parents earned Master's Degrees in child psychology with a speciality in self-confidence fortification. Perhaps, I could blame my optimism on them. Either way, I enthusiastically accepted the challenge. Crazy or Brave? We'll see...

As I scrolled down to the winners...I moved closer to the screen, slide to the edge of my seat and read every letter that formed each word. I wanted to be sure I didn't misread, misconstrue, misunderstand or encounter any of the other misses. Instead, I inhaled the entire email as if I were Vanna White turning over yet another appetizing vowel. Then, I read it again. I refused to be a victim of fine print.

It read...

"A special thank you to all of our wonderful chefs who participated in the Battle of the Summer Favorites! The competition was stiff and the judges were impressed by everything that was dished out! It was a great month long event that excited customers and the store and after tallying all of the votes, I'm pleased to announce the following winners!"

Battle of the Crabcakes:
Chef Matthew Hughes, Blue Water Grill

Battle of the Burgers:
Chef Brian O'Donohue, Primhouse

Battle of the Guacamole:
Chef Scott Linquist, Dos Caminos

And........

Battle of the Cupcakes:
Nicole Friday, The Cupcake Craze

OMG!!!!!!!

SHUT. UP.!!!!!

SERIOUSLY!!!!!!!

I WON!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Thank you to all of you who voted for me. I'm so excited!!!!!!

posted by Nicole Friday for the Cupcake Craze

Cupcakes Delivered

2010-06-02T21:59:00.004-04:00

It arrived in our info box. Like the others, it had a "from", "subject" "received." The request read: we would like to place an order for seven dozen assorted cupcakes, especially the Amaretto Pineapple Upside Down and the Sweet Potato to be delivered at 12noon-- tomorrow. Tomorrow??? It was 5:45pm. That was less than 24 hours. Just one problem, I didn't have any-- STAFF!!!!!!! For the most part, I'm it!!! No sous chef, no assistant, no mother's helper. NA-DA. Just me, myself and I. How could I pass on this "big" opportunity? One thing could lead to another and who knows??? Ugh, I was in a bit of a pickle. Sure, without even a wink of an eye, I could pull this off. But, then there were the kids, my kids; the husband, my husband and oh lets not forget the shower: Necessary! Seemed like an impossible task for even the most skilled. Obviously, the Craigslist Ad, I had been meaning to post served absolutely no purpose now. Bakers Assistant-WANTED!!!! Shucks.

Against all odds, I confirmed the order and bought two hours. They agreed to a 2pm delivery. Was I nuts? Probably. Willingly, I gave me, myself and I an impossible task. While my three alter egos battled, I ran the credit card. Waited. APPROVED. Let the baking begin.... I may be ambitious and a little over zealous, but I know the drill. Money first, cupcakes later.

I had twenty-three hours to go. I gathered my recipes, ingredients, equipment and "got to mixing". It was a reality show in the making. I was tempted to set up the tripod and attach the handheld. If nothing else, this was sure to be a "real" life episode. I passed on that opportunity. I figured YouTube had staying power.

Deliriously, I pulled an all nighter. Not really something at the top of my "to do" list. Those insane mid-term days had long passed. At 7am, I had to get the kids ready for school. Thank God, my four year old is pretty self sufficient. As long as one color on the shirt and pants match--it's an outfit. He's happy--I'm happy. I made sure my little one was groomed and dressed appropriately. Then, off to school they went. As for me, I was back to cupcaking.

By 11 am, the cupcakes were done, boxed and ready to go. Believe it or not, I made it with time to spare!!! Now, I had to deliver the cupcakes. Yep, "me deliver the cupcakes too"! But, not without disguise. I grabbed my Pam Grier hair, my inspector gadget hat and MJ's white glove without the studs and proceeded to the ninth floor reception. I was prepared for my fifteen seconds. I couldn't be the little fish in the big pond. OH, NO! I had to be like the "others." This was it! So, I cleared my throat, lowered my voice and announced, "cupcakes delivered".

posted by Nicole Friday for the Cupcake Craze

Cupcake Mission

2010-05-20T12:18:00.042-04:00

It was like a blind date. Sort of. I was persuaded. Grudgingly I agreed. For me, it was the superior mission that kept me motivated. We've all been there. Agree to something that simply makes us regurgitate at the very thought. Indeed, I said "yes"! Not that I had a choice. It was a friend of a friend thingy. So, I gritted and smiled at the cameras. It was three minutes, at most. Grant it, a long three minutes. I kept my eyes on the bigger picture. The optimistic pay off. The end result. The walk down the aisle or in this case the runway.

Before, hitting the catwalk, I made a special delivery to the producers. An afternoon sweet snack is simply irresistible. The Red Velvet cupcakes with swirled cream cheese frosting was all the buzz around the studio. Who? What? Where...echoed throughout the hallways while the makeup artist tweezed my untamed eyebrows to perfection.

First, I had to fulfill my commitment. Done. Then, it was all about my personal assignment. Still dressed as if I just walked out of Vogue's fashion closet and Revlon's makeup studio, I introduced myself as the "cupcake lady". I'm rarely forgotten that way. Hey, whatever works! I happily distributed my business cards, answered the previous who, what, where questions and entertained any others. At that moment, I was an open book. The floor was mine. Perhaps, they were all delirious from the sugar rush. Not sure....wasn't important! With my hand raised and my bright whites beaming, I asked enthusiastically, "anymore questions????."

The next business day, I followed up. I emailed all 52 people I met. My cardholder was filled with random names none of which had mine on it. Didn't matter as long as one person responded. Preferably a decision maker. But, I'm begging not choosing. So, whatever. I received, ONE.....it said, "I LOOVVVVVVE YOUR CUPCAKES'!!!!!! From.....the producer. Wow!!!!

.....the return invitation. Of course, minus the arm twisting.

Mission accomplished! Stay tuned......

posted by Nicole Friday for the Cupcake Craze

Bread & Butter Cupcake "copy"

2010-04-08T17:03:00.032-04:00

For me, bread and butter are the beginning, middle and now "the end" of any course. Have you ever heard of "Bread & Butter Pudding"? OH. MY. GOD!! I got a taste of that sweet life while on a culinary retreat in the islands. By the way, anytime food meets my world, it's a "culinary retreat." It was unbelievable. Besides cupcakes, I have never tasted anything so darn good. Like every course, the server highly recommended the dessert. We took our chances repeatedly. It's so frustrating when restaurants serve up great entrees, then fall apart at dessert. We risked it all. And, unanimously decided to share the pudding. BIG MISTAKE. Never have I felt the desire to stab my comrades with a fork. The pudding was sooooo delicious, it made me selfishly and childishly want to hog the dish and yell, "no mine." I literally wanted to stick my face in the pudding as if I were bobbing for apples and give it a "Mr. Clean" shine. Down to the last drop we scowled at the sight of another fork gesturing towards the plate to experience more of the silky smooth delight. It was a valuable lesson learned. In the future, I will cautiously commit to family style sharing.

With most desserts I encounter, I consider the test kitchen. Subconsciously, I'm always looking for new desirable treats. This was no different. Each time I dove into the pudding, I felt an uncontrollable urge to sift, whisk and bake. I wanted to taste every ingredient to make a cerebral shopping list. Unfortunately, I hadn't cleared out the history and cookies in my mental save drive, so in the absence of paper I jotted down a few notes in the palm of my hand. To say the least, the sous chef wasn't eager to share his secret killer recipe. So, I left it up to the speckled taste buds wagging inside my mouth and avoided washing my hands.

I held onto the delicious memory of my encounter with the "Bread & Butter Pudding" until returning to the states. I transferred the list to my journal and washed my hands of any unsolicited germs. First chance, I ordered the necessary ingredients for my creation. The delivery should be any day now. Meanwhile, the test kitchen awaits. I am eager to try my new recipe. I'm sure it will be a few trial and errors, but I am hopeful that the smooth taste of my new "Bread & Butter Pudding Cupcake" will be more than desired.

I'll keep you posted.

posted by Nicole Friday for the Cupcake Craze

The Working "Cupcake" Date

2010-03-25T21:10:00.056-04:00

It started out as "just a date." Instead, it became a working lunch. For me, at least. Four days before, our "date day", we were ambivalent. The movies--boring. Dinner--don't want to talk about the kids! Broadway Show--so not a cheap date! We tossed around a few ideas, all following tentative. MoMA was a consideration. Definitely, far from the usual. Not a first thought, nonetheless, a cultural experience is always broadening.

I jotted it down in our [His & Hers] couples calendar. Prior to "date day", I researched the Internet and perused through past issues of the New York Times (the ones you swear you'll read at some point). I noticed an advertisement for the Architectural Digest Home Design Show happening the same weekend as our "date". Perfect. Since, it was ultimately my decision, according to him. It was decided. The lineup included exhibits, designer seminars, free consultations AND, a culinary pavilion!!!! The chefs featured were from the "hottest spots" in New York City restaurants. Bingo. We were SO there!

I visited the site http://www.archdigesthomeshow.com/ to find out ticket & registration, hours etc... Since our rendezvous was settled, I became more curious about the culinary demos. I needed more information. With three days to go, the participants were confirmed. But, what about next year? Does the company produce other events that showcase culinary demos? The rhetorical questions continued. The answers were essential. Thus, I called to inquire about the contact. I wanted to share my information for future events. And, why not? I had nothing to lose and maybe a demo to gain.

Later, I left a message for the director. We exchanged a game of tag. Eventually, speaking the day after. She asked the who, what, where questions, and I responded enthusiastically. She requested that I email here my contact information for future events. That was enough for me. Mission accomplished. I continued the day as scheduled. Checking her off my "to do" list.

That night, around 9pm, I sent it. At 9:45pm, I called it a night. I was exhausted. About, 6:45am, my two alarm clocks (boy 1 and boy 2) awakened. I wiped the sleep from my eyes. Stretched every ligament in my body until they snapped, crackled and popped. Had a solo meeting in the "ladies room". Then, proceeded downstairs with my crumb snatchers. Got their bowls of cereal. Turned on my blackberry. Browsed my emails. There was a response from the "director lady" of the Architectural Digest Home Design Show. It read: delivered. Great! At 10:30pm, about an hour after I sent my initial email, another posted. I clicked open...

"I had a cancellation for Friday 12-1pm, do you have any interest in doing a culinary demo?" That was her reply. I reacted...What? I paused. Meditated. Allowed the heavens and earth to come together. Yes, all of that, and then some. Before long, the kids began to harmonize, "mommy, mommy." The entire 3 minutes felt like excitement and fear were erupting towards the finish line. I had to respond without seeming anxious or desperate. This was HUGE!!!

Victoriously, I battled the sparing match. Maintained my composure. And responded, with...AB-SO-LU-TE-LY!!!! She replied immediately...FANTASTIC!!!!! I'll have my assistant contact you with all the details. SHUT. YOUR. MOUTH!!!

Did I just get booked to do the Architectural Digest Home Design Show? Yep.

The details: please arrive at 11am. Prepare a tasting for 75-100 people. Poggen Pohl is the sponsor. The kitchen is equipped with....

Say no more. I was off and baking.

It was Friday, my premier "cupcake demo". I was accompanied by a few unwanted butterflies that shadowed my every step. It was like an annoying fly that you keep missing with the folded newspaper or magazine. Where's the "butterfly" swat when you need it?

We (the butterflies and I) emerged from the darkness of the tunnel into sunshine city. I hoped the beauty of the sun would entice the butterflies to find another garden. No such luck. Mine was fine. Before, I proceeded to Pier 94, I confronted the unwanted "beauties". Next, I stepped out of my comfort zone into Martha Stewart's shoes for the day.

I arrived at the Pier. Prepped. And, stayed poised. There were about seventy or so tastemakers. Several preferred orchestra seating. Others, mezzanine was sufficient. Some onlookers were satisfied with standing room only.

The tech guy fitted the wrap around microphone on my head. We did a sound check...testing, testing... all was good. We were ready to roll.

The sponsor gave the intro... turned the show over to me....the butterflies had left the building....

"Hi everybody, my name is......,and Welcome to The Cupcake Craze".

posted by Nicole Friday for the Cupcake Craze

check out more photos: www.facebook.com/thecupcakecraze

Got Googled!

2010-03-17T09:00:00.003-04:00

Has anyone notified Google? I pondered. Until now, I never really gave much consideration to how the Google people are "all knowing". Like everyone else, I just "Google". For everything and anything. Got a question? Google it. Want more information? Google it again. The searches run the gamut from cupcake ideas, to the latest kitchen gadgets to Forbes 2010 billionaires list. Guess who's in the top ten? It ain't Tiger Woods either. THE GOOGLE PEOPLE!!!! Talk about pot-luck! How old are they? Seriously, they are rolling in the dough without the flour.

The importance of Google? Very. So, my internal question raised, has anyone notified Google? What about the yellow and white pages? Too prehistoric, unnecessary? Besides, who has the time to peruse through the alphabetical pages of ads and fine print. Somebody. Let's keep it real, The Cupcake Craze is a start-up company. Better call Y & W AND 411! City and State, please...Listing...

Find me! The Good Year blimp was a stretch. But, placement on Google--MAJOR. First page listing is crucial. Some may arrow down to the second page, perhaps even the third, if they're desperate, the fourth. Beyond that you've dropped off the radar. Next search. If you're unlucky enough to land on the 18th or 19th pages. Consider purchasing the "going out of business" sign. Who goes that far? The subject matter has to be really loaded.

I had to make the call. From one All-Purpose Flour to the Unbleached En-RICHED. We spoke the same language. Sort of. You know, a BFF (in this case, in my head "only"). The

Google headquarters would hear from me! I wanted to be added to the list of "all knowing".

Now, I realize in the spectrum of the world "we" are a mere smidgen of cupcakery with big hopes and dreams, not that I would allow that to be a deterrent. I'm just saying! I will try to keep things in perspective when delivering my product dissertation. But, before I embark on that power move.

I figured, why not test it for myself. With a reputation that supersedes search engines, perhaps they already looked into their "info bubble". So, I Googled, The Cupcake Craze...

Ahem...about that call..not necessary! Damn, they're good!

posted by Nicole Friday for the Cupcake Craze

"We're Open For Business"

2010-03-10T21:44:00.015-05:00

We've launched!!! We're Open for Business!!! Now what? It's one of those "hurry up and wait" sort of things. It's the norm in fashion, radio, tv and film. In an industry where there is hair & make-up, directors, producers, talent etc...there's a lot of moving pieces to coordinate. In the cupcake world, you have three...Ready. Set. BAKE. Hardly, a complex movement. Now, that's not to say I haven't put in the hours. My family can attest to that. Thanks fam for your love and support! I owe you some really special cupcakes! Smooches.

For days, weeks, months, we've grinded it out. I have to give kudos to my web designer (artoftanishasmith@gmail.com). She's got stamina. We've been around the world or the web a hundred times or more. Whew! I can be so indecisive. Maybe creative is more appropriate. I never really saw myself as a perfectionist or pest! Oops, did I say that? I'm just passionate, that's all.

So far, I've received some really cool feedback from the site. Apparently, a few of you have seen it. In case, you haven't here you go http://www.thecupcakecraze.com/. By the way, "We're Open for Business". Lol! Since the launch, I've received tons of inquiries. Several orders and lots of "cupkeeeekkeesse peeeeezzze, mommy" from my kids. It's pure torture for them. Mommy, apologizes in advance. Bring on the orders!!! Having an event? We're the perfect guilty pleasure.

Even the search engines are the craze. Call me a late bloomer. I avoided the whole facebook, twitter thing long enough. Whenever someone invited me to join. I responded with. Ignore. So not interested! I've since succumbed. Mainly, because my publicist told me I had to. For the business, of course. I'm still navigating my way through. Who has time for all that? The mompreneur thing has got me strapped.

Inevitably, you can catch me tweeting (www.twitter.com/thecupcakecraze.com) or facebooking (www.facebook.com/thecupcakecraze.com). Blogging, I sort of get. My husband argues, is there anything sacred anymore. Sure it is. Just nothing I write about!

This weekend, a blogger inquired about the company and the menu. She asked, if we had a store. I explained to her that we are not a retail establishment, but a catering company. I told her our slogan, "your favorite desserts turned cupcake." Her response, "they sure are, as a matter of fact, I wanted to eat everyone on your menu". Love that! I asked her how she heard of us. She said, on facebook. Go figure!

The Cupcake Craze launched a week and three days ago. I have 27 facebook followers and 9 twitter followers. Wow!! Funny thing is, I have no idea who any of these people are!! Well, maybe a few. Does it really matter? I'm just siked! But now, there's this responsibility and pressure thing. It's like a fan base. Right? Stop me when I've gone too far. I feel like I have to write something clever every time. Engaging the audience is key. Even, I, who fought the facebook, twitter craze, don't want to bore my loyal followers. God forbid they unsubscribe!

At least, I could still post, "We're Open for Business"?

posted by Nicole Friday for the Cupcake Craze

[Man]-cupcakes

2010-02-28T18:05:00.002-05:00

Enough--with the Vagina Monologues! [Man-Up]! At least, that's what Butch Bakery is advocating.

Picture this. Tall, dark and handsome, and man-ly. He goes by the name of Jackhammer, some call him Driller, others know him as Big Papi. Sound tempting ? Or scary? Welcome to "Butch's" place. It's where Mrs. Buttercream and Mr. Testosterone rendezvous. The daily specials include Beer Run, Tailgate and Home Run. These cupcake's got game!

The point is...men really are from Mars and women from Venus. We even see the [cupcake] world differently. Apparently, there is a gender category for cupcakes. Who knew! The cupcake by [Encarta]definition is a small iced cake, baked in a paper or foil cup, or in a cup-shaped mold. Obviously, authored by the male species. Cupcakes are, so not black and white! They're colorful...cute...and captivating. The female would write, the cupcake--a multi-hued delight, a miniature sized treat baked in fluted cups with pristine pastel frosting. There! That's better.

Admittedly, when it comes to guilty pleasures, we all have certain criteria that must be met. NO EXCEPTIONS!!! He/She (It) must have flavor, be a certain (cake) type, have the finest ingredients, tasty, fun, moist, and make us smile every time. Oh, and by the way "Mr. Cupcake" you must be in touch with your feminine side. Wink...Wink! Yes, we have high standards. Indeed.

The cupcake has been reincarnated, redone, redesigned with exceptional supercupcake strength, comfort, and powers to seduce men and women with "happy endings". The question: Is there enough to go around?

The supply and demand are weighing in. With re-orders, back orders, place orders, order now, in case you were thinking of ordering. It's covered. What's your fancy? The options are endless. Click on the navigation bar. Go to menu. Select your order, and there it is..."wait a moment while we process your order." And, remember don't press the back button.

Where does that leave us? Well, school bake sales are headed towards extinction. And, the once ALL girls club is now co-ed. As usual, [we] are irresistible. Evidently, [they] are too! The old saying goes...if you can't beat them join 'em. That's what "Butch" did! So, [Man-up]!

posted by Nicole Friday for the Cupcake Craze

Cupcaking for the Gold

2010-02-21T13:43:00.064-05:00

"Would you be interested in catering a promotional event for Sanya Richards, the track star, Olympic gold medalist?"

That's what my publicist asked me a couple of weeks ago. The details: Sanya and her bridal party will be in New York City for the weekend celebrating her upcoming nuptials. Her beau: New York Giants cornerback Aaron Ross. The wedding: Well, WeTV Platinum Weddings is covering the bling affair. The ceremony: It's all taking place in Austin, Texas. By the way, they're both graduates of the University of Texas. And, they live there. Part-time, at least. Did I mention, he plays for the Giants! The after party: 700 hundreds guests. Enough said!

So, the girls are coming to the big apple to hang! One last hurrah!! A non-stop weekend filled with fittings, fifth avenue shopping, spa-ing, private fashion shows, dining, and cupcaking! That's where I come in. Yes, I too had my very own presentation. Well, not exactly. Me, and Kevan Hall, designer to the stars. You've seen his red carpet show stoppers draped on the likes of Vanessa Williams (Ugly Betty), Katherine Heigl (Grey's Anatomy); Marcia Cross (Desperate Housewives) and recently, Gabby Sidibe (Academy Award nominee-star of Precious).

Kevan's "one of a kind" and my "ready to eat" were both appetizing to the eye, and stomach. Sanya and the girls were happy to indulge. There's something about food and fashion that really gets a girl going. Agree? Men, take notes. (You're not the only ones who have ways to your heart!!!) :)

The apparent theme of the evening was filled with fun, fashion and food. It hardly ever gets better than that! It was a blast! First up, Me. I presented the cupcakes. Told the gang who "I" was, what "I" did and how "I" did it. Surprise-was the overall reaction. "You made these?"- was echoed by several. But, without hesitation they ALL dove into the tempting treats before them. Since this was a bridal celebration, I wanted to complement the occasion with the perfect festive cupcakes. The coconut cream-screams marry me. Now!

The cupcakes were eaten in unison. It was the "different" styles of eating the "same" cupcake that was interesting to watch. A few bit right in. Some ate the coconut flakes off the top as if they were eating popcorn out of a bag. Others, ate the icing first, (reminiscent of our primitive years), and the cake last. It felt like different versions of the same movie. With all the head nodding, the eye rolling and the hmmm's....this is good. It was a moment to enjoy! For me, and them!!!

After, the sugar rush. It was onto the fashion show. The room was filled with oooh's and aaah's each time the model catwalked the fall collection. The roar crescendo resonated through the room when a "show stopper" was presented. They loved everything!!! Genuinely!! I even got a dress named after me, well sort of..."the cupcake dress". "Kevan-what a delicious idea!!!" Perhaps, you can unveil it during the spring collection!!! Just a thought!

Sanya had her picks. She was ready to walk the catwalk and do the "stanky leg". Got me! Texas verbiage?? Maybe!

The highlight of the evening was a show stopper that- was untouchable. This was not a, Kevan Hall design. It was mine. Actually, it was more like a wardrobe malfunction. Before, the event began. We, "the presenters" were sitting around chatting it up. I happened to look down at my boots and noticed a design on my left boot that I didn't or couldn't see on my right boot. Could it be? Nooooo, I looked closer. Impossible!!! I asked myself, "do I have on two different boots?" Nooooooo waaaaaayyyy! How could that be? I looked closer. Subtly, I raised my pants and bent down to get a closer look.

OMG!!!!!!! I HAD ON TWO DIFFERENT BOOTS. ONE BLACK. AND, ONE CHOCOLATE. I was mortified!!!! But, began to hysterically laugh out loud. It was unbelievable!!!! Insane!!! Ridiculous!!!! I shared my new fashion statement with the gang and we all just howled. I laughed, until I cried. How does that happen??? How did I not know? I made it all the way to the affair without a clue. What a goof ball!!! Clearly, I had way to much going on. The life of a mompreneur!!! For the rest of the night- I tried to hide my feet. That was hard. I'm sure someone in Sanya's crew recognized the mix up. No one said anything-maybe they didn't notice, or they were just being polite. Maybe they thought- this broad is crazy- but her cupcakes were good!! Either way-- this one goes down in history.

At the end of the night, we all agreed...they were a great group of girls!

Thanks for sparing my feelings, ladies.

Congratulations, Sanya and Best Wishes to you and Aaron!!

posted by Nicole Friday for the Cupcake Craze

"Snowed IN" CUPCAKE PARTY

2010-02-13T11:59:00.062-05:00

Happy Cupcake greetings from Atlanta!

Well, not really. This past week, many of us have experienced blizzard like conditions, especially if you live in the northeast. After all, it is February. So, suffice it to say, it's to be expected. BUT, NOT IN ATLANTA!!!!!!!!! If you sense a little frustration-- you're on target. Snow requires preparation. Preparation means proper equipment. Makes sense? The south is just not equipped for 3 to 4 inches of snow. They don't have snow plows, blowers or salt trucks. Instead, they have sand trucks. But, the trucks don't sand until the snow has stopped. Therefore, EVERYTHING comes to a halt. There's no school, employees leave work, and ALL FLIGHTS ARE CANCELLED. The city shuts dowwwwn!!!

Yesterday, I arrived at the airport FIVE hours prior to my departure. My intention was to get on an earlier flight in anticipation that the later flights would be cancelled. I paid the $50.00 change fee and waited. The snow continued to accumulate. I didn't worry. Three hours later, one cancellation, then another, then another. Eventually, the arrival/departure screens were full of red letters...CANCELLED. Yet, I remained hopeful. I was determined to wait it out. After all, I had a cupcake party that I was hosting the next day, my first. It was a Valentine's Day theme. It had been planned for months. So, I had to get home. There was no alternative. Valentine's Day is February 14th-period. Santa doesn't come on December 26th. Four hours, thirty-six minutes and two seconds later, my flight was CANCELLED. Devastated is the only appropriate description.

I was re-booked on the next available flight--TWO. DAYS. LATER!!! No cupcake party!! What do I do? What do I tell the client? How could I make it up to her? What was plan B? What about my company reputation? What about my name? Would I be blacklisted before I even get started? Would she be understanding? Would she believe me?

This was headline news. Surely, everyone was tuned in including my client. It doesn't snow in the south!!! I couldn't fly the plane. I'm doomed, I thought!!!

Once, I regained my composure. I devised plan B, called the client, and braced myself for the backlash of disappointment. I, first apologized profusely. Paused. Then I dropped the bombshell. And, exhaled. Was she disappointed? Yep. Was I? Absolutely. Was she understanding? Should she have been? Well........perhaps!! If it happened to you, would you be? Honestly?

posted by Nicole Friday for the Cupcake Craze

Cupkeeekes Peeeeezzzzze

2010-02-03T21:01:00.059-05:00

The words of my almost two-year old.....cupkeeekes peeeezzze, mommy. Soooo sweet! How could I say no to such a polite lil' pumpkin. And, so cute!

I'm thrilled my kids love my cupcakes. But, they can't continue to eat the product!

Peddler 101-duh! Never...eat...your...product.

I can't even fake them out with minis. These kids are seasoned. They want super-sized only. Honestly, I have mixed emotions. I love cupcakes. Everything about them. Secretly, they're my guilty pleasure.

Not long ago, I was that girl. Still am. Sure, I had my corner. And, I'm not ashamed to admit it. I use to stand in those ridiculous lines. Who didn't? Me and the rest of the aficionados, stood patiently awaiting our favorite mini appeal to emerge from tiny vast ovens, not a typical New York scene. Really, in a city that never sleeps, no one has time to wait for anything. These days, I'm still waiting. The difference...I'm the bakery. No corners. No lines.

Cupkeeekes Peeeeezzzze......Peeeeeezzzzze, mommy. Oh, it just breaks my heart. Be strong. As parents we have responsibilities. Right? I'll caringly say, "sweetie just because you want something, doesn't mean you can have it". There! That was easy. Convincing? Now, I just have to try it on my kids. Ugh, this is going to be hard. I have to find a way to break it to them gently. Perhaps, I should start by telling them they can't help me bake anymore. Cruel. Cruel. Cruel. How can I do that? It's such great quality time. We bake, talk, share, learn, laugh, and of course, make a huge mess. Perhaps they're just appeasing me to get closer to the prize. Hmm...that wouldn't surprise me. Kids are pretty clever and calculated. Whatever the underlying agenda, still it would be unfair to deny them. Wouldn't it?

With their tongues wagging and panting...."I want cupkeeeekes peeeeezzze, mommy"......yummEEEE.......shouts my two-year old. Dee--eeli--cious....repiles my four-year old. I can't bare the disappointment.

That's it, I'm toast! My kids will end up in cupcake rehab. Fiends. And, it's all my fault. I can't do it. Like the rest if us, they'll blame it on their childhood. That's the American way.

I have to get a grip. I'm in control. I'm the parent. Here it goes..."sorry kids, mommy has to deny you of the perfect indulgence. It hurts me more than you'll ever know. You have your whole life ahead of you...take your time. It's for the best".

I love you,
mommy

p.s. Rejection is not easy. With the right help (or couch), they'll recover! Won't they?

posted by Nicole Friday for the Cupcake Craze

Cupcake Survey Exposed

2010-01-27T07:47:00.012-05:00

Yep! Me too. I belong to one of those mom "support group" organizations. If you're a mom, than you know how helpful, insightful and just plain fun they can be. No kids, no husbands, moms only. Well, at least most of the time. Every now and then, the family is invited. This weekend, we had a moms only event. I hosted the affair at my house. It was really nice. We enjoyed food, wine, desserts (cupcakes, of course!)chatter. About 25 women or more attended. Of course, we conversed about husbands, children. Although they weren't invited, there simply is no escaping the subject. Since, it was at my house, I gave my family specific orders, "the ladies will be arriving around 2pm- should be over at 5pm, please quietly exit through the back door". But, kids will be kids. My eldest, who just looooovvvves the ladies. Yes, it's started already, pray for me....and he's only four! Inquisitively, he crept around the room to get a glimpse of the mommies "lady friends", as he calls them. I felt like I was watching an episode of backyardigans "Le master of disguise". The only thing missing were his comrades: Pablo, Tyrone and Uniqua. It was funny to see him so curious. Before long, they were off to funplex. And, it was back to the "women's club."

I decided to turn the meet & greet (that was the official name), it's where old and new members come together and "meet", into a focus group. I couldn't resist. With 82 yummy cupcakes adorned on a five-tier tower waiting to be indulged...what better time, than the present. Especially since, The Cupcake Craze (that's my gourmet cupcake company- as if you didn't know) will be launching soon. I definitely seized the moment, once again. Meet & greet, eat some treats while you're at it tell me what you think. Perfect- right! I passed out the surveys. Gave my little spiel on the cupcakes, seven different flavors that were on the cupcake tower. Gone-poof! I'm pleased to report. Even before, the survey was distributed, my analysis of the "cupcakes gone missing" were a tale tell sign. Clearly, someone like 'em!

Let the taste test begin! The ladies filled out the anonymous surveys--exposing their honest opinions. Was I really ready for the truth? Will it hurt? Ouch. Two people, even included their names. Bold. I read those last. Never could take criticism, even constructive. Could this change my feelings about the group? Maybe next time, I'll invite my husband and kids for support. Perhaps, we'll form our own "moms, two kids and one husband group" Huh, that'll show them.

Soon enough, I learned my posse wouldn't be necessary. The surveys were WONDERFUL!!! Raved reviews....

"It made me want to dance"

"The presentation, and such rich flavors"

"Moist cake, soft and yummy"

"Soooooo tasty!"

"Good flavor! beautiful presentation"

Bring on the cupcake awards!!! So, glad I had that idea. Stay tuned for more to come...

Thanks again, Mommies

posted by Nicole Friday for the Cupcake Craze

Cupcake Re-shoot

2010-01-20T21:32:00.001-05:00

Who knew? Last weekend, we did a photo shoot for my website. Not the self portrait. For the cupcake flavors. "We", as in me and him (my hubby) figured, why hire professionals with all the training we've amassed from various job related industries and a few recreational classes, why not "do it ourselves"? We identified the roles. Made sure we were comfortable. And, proceeded to pull together the cupcake shoot. The M & H (me & him) team included a food stylists, art director, editor and photographer. In today's world, that's about right- four jobs/two people. Guess we weren't too far off!

Without a doubt, we were committed to getting the perfect shots. We shopped craft stores, economically-friendly retail suppliers, department stores, we even managed to rediscover useless items in our basement. So, we thought. The kitchen pantry was like a kid in the candy store, or in this case a cupcake shop. Whatever, wherever we could find something, anything that could be a prop was a prop. We were thrifty at best.

Thank goodness, my husband had long ago invested in a "good" camera. A professional camera. With some recreational classes, a few "I'll take this job and use it as a resume builder", some props and egos aside. Shoooooot...we were set!

C'mon, admit it. We've all accepted jobs we reeaa--lly didn't want. Thank goodness- right! At the time, couldn't see past those lack of zeros in your pay check, and all that filing- ugh!! But, baby steps are necessary. Thank God, for walking shoes 'cause I walked on out of every single one of those resume builders. Now, my experience includes, art director, stylist, editor, booker, and yes still gofer. Some things are hard to avoid.

Who knew? I surprised myself with all the knowledge I gained during my tenure. This weekend was proof. Call time: 9am. Location: Studio Spencer aka "our house". We shot in the sun room. Why? By default, it's the sunniest room in the house. Since neither of us are skilled in lighting technique nor do we own any equipment, it was a no brainer. We used color boards from a local arts and crafts store to create the mood. A couple of forks from the kitchen drawer, some lemons, mini marshmallows, basically, anything that could be transformed into an aesthetically appealing prop, was part of the ensemble.

My chameleon capabilities were often shared with my hubby-food stylist, art director....dare I put on the photographers hat. Not a chance. Photography is hard to fake- either you got it or you don't. And, I don't. I'm comfortable in my skin and confident enough to know when to step away from the camera. Of course, I know what works and doesn't, but the actual functionality of the lens, flash...blah-blah-blah- nope, not me.

Overall, it was lots of fun. We even played a game of who could grab the most fallen crumbs off the cupcakes. I got it first. No, that was mine. Hands off! Forgetting this was a family affair, we almost pleaded, "LET GO OF MY CUPCAKE"!!!!!!!! Focus here. We jumped around the room, playing an ol' time baby game of peek-a-boo with the sun. Whom by the way, was really uncooperative. Now...we needed a professional. Unfortunately, neither of us had ever taken a lighting class and, NO it was not part of the resume building gigs. Boy, were we sorry. Needless to say, we were at the mercy of the sun rays. After we had enough of "Catch Me If You Can". We wrapped the shoot. Then, it was editing time. After hundreds of snaps, we managed to come up with TWO really strong photos. TWO!!!!! Can you imagine the disappointment. For a second, we thought maybe we really didn't know???? No, we figured, we really did, and that's why there are RE-SHOOTS! Thank God for cheap labor!

posted by Nicole Friday for the Cupcake Craze

a new flavor resolution

2010-01-06T20:15:00.020-05:00

Ahhh- a new year!!

For some, it means out with the old, in with the new. The resolutions pour in every day, hour, and second in January, by mid-February, close to all or at least most are simply forgotten. Hmm-what was my "new years'" resolution again? Dedicated, we vow to give-up this, that, and the other, but some things are not up for discussion or compromise. For me, well--I'm sure you can guess what that is... I mean, really! I only talk, bake, eat, dream about cupcakes 365 days of the year. I, clearly, have noooo plans of committing myself to rehab. And, give up the craze? Eh-eh, can't do it. Frankly, I'm enjoying the high.

Like many, I consider this the most celebrated time of the year..start fresh, a new beginning, new dreams etc... It's a time to rejoice for yet another chance to do-it-all-over or just do more of "IT". In my case, doing more of "IT", sounds more fitting. While many are reciting the polite ritual "happy new year," my one liner is presented a little differently. The title seems to sum up an entire season of tasty treats.

Here's a snapshot into my year...

Classic chocolate and vanilla in position to my right. Red velvet swirled a mile-high with a cherry kiss sitting pretty and sassy off to the side. Coconut cream adorned with a bouquet of white coconut flakes on top. Sweet potato, as sweet as she can be, with her toasted marshmallow coat hanging back. Lemon Meringue moist and tangy awaiting her cue, and Apple Walnut Crumb sizing up her admirers.

With all gourmet players in place, anxiously awaiting their big debut, they are fancifully decorated and ready to be served. At that moment, I step center stage and joyfully shout "happy cupcaking to everyone." That's "IT". Simple, sweet and no fuss. It's all about the presentation, that's the big sell.

So, there you have it, scenes change, flavors emerge and I do more of "IT" again and again. For the next 300 + days, I continue to rehearse my short narration with different cast members, but all very sweet and perfectly sized. Like I said, giving up the cupcake craze is definitely not part of my 2010 new years resolution, quite the contrary!

posted by Nicole Friday for the Cupcake Craze