The D.C. Baltimore Egotist RSS Feed

IllumiRoom Extends Video Games to the Surrounding Walls in Your Living Room

The Denver Egotist — Mon, 13 May 2013 19:01:32 +0000

National

"IllumiRoom envisions a next-generation gaming console with a projector that sits on your coffee table and surrounds your television with projected light." Oooh. Aaah.

Via

Now Hiring: Developer and Project Manager - Exit10

ego_maniac — Sat, 11 May 2013 03:22:21 +0000

Local

Exit10, Baltimore is hiring: Developer and Project Manager. Please Note: You must become a member to see jobs posted within the last three days.

Nivea Deodorant Makes People Sweat it Out

The Denver Egotist — Fri, 19 Apr 2013 19:53:39 +0000

National

Here's the latest in Nivea's 'Stress Test' series out of Mexico — in which unknowing participants get put through the intensity of the paparazzi chasing down a famous star. Fun campaign.

Disney's Animated Film 'Paperman' Gets the CollgeHumor Treatment

The Denver Egotist — Mon, 25 Mar 2013 19:10:33 +0000

National

If you want to see the original again, which let's face it pales in comparison even with an Oscar win, here ya go.

BC Children's Hospital Has Run Out of Space

The Denver Egotist — Wed, 06 Mar 2013 15:45:01 +0000

National

Simple idea, but very well executed. Bet the spots get people to give. Agency: Dare, Vancouver.

Medieval Blackletter Caligraphy

The Denver Egotist — Wed, 27 Feb 2013 15:48:04 +0000

National

A form of Medieval blackletter typography that was used commonly in Europe from 1150 to around the 17th century demonstrated by Seb Lester. Future goal: Learn how to do this.

Via

TRANCE [Trailer]

The Denver Egotist — Fri, 22 Feb 2013 15:32:08 +0000

National

Simon, a fine art auctioneer, teams up with a criminal gang to steal a Goya painting worth millions of dollars, but after suffering a blow to the head during the heist he awakens to discover he has no memory of where he hid the painting. When physical threats and torture fail to produce answers, the gang's leader hires hypnotherapist Elizabeth Lamb to delve into the darkest recesses of Simon's psyche. As Elizabeth begins to unravel Simon's broken subconscious, the lines between truth, suggestion, and deceit begin to blur.

The Simpsons Intro, In Real Life

The Denver Egotist — Thu, 21 Feb 2013 21:30:51 +0000

National

At least three years old, but we just stumbled across it. It was created by devilfish to reaffirm Sky One as the true home of The Simpsons.

KLM Airlines 'Must See Map' App Lets Friends Recommend Your Travel Itinerary

The Denver Egotist — Mon, 18 Feb 2013 17:15:53 +0000

National

Nice idea because it taps into what's already happening in social media — ie. people asking friends to suggest 'must see,' 'must do' attractions in places they're going to.

Terrifying Tea

The Denver Egotist — Mon, 11 Feb 2013 15:45:51 +0000

National

Finally, an ad that shakes up this cliche category. Agency: Jung von Matt / Neckar.

How to Spend $275 Million in 48 Minutes: Three Super Bowl Ad Trends for 2013

joshhogan — Fri, 01 Feb 2013 20:54:20 +0000

Want to watch $275 Million get spent in 48 minutes? Just tune into CBS at 6:30 p.m. on Sunday to see one of America's greatest primetime displays of violence, debauchery and poor impulse control. And I'm not talking about the Super Bowl…

I'm talking about the Super Bowl ads.

In all seriousness, these days it's no surprise that independent research year after year continues to show that over half of U.S adult viewers plan to watch the Super Bowl as much, or more, for the ads than for the game itself. In fact, social listening measurement findings suggested that in 2012 64% of respondents said that half or more of their conversations online with respect to the Super Bowl were about the commercials themselves.

With the average investment of $4 Million on the line for a 30-second spot, it's no wonder why the CMOs of many of these advertisers are looking to squeeze their investment for every penny.

There are three standout trends that have continued to proliferate the Super Bowl ad space for the last several years (and by all accounts will continue even more in 2013).

01. Online Ad Preview and Teasers

Online Ad Previews and Teasers are becoming more of the norm. VW made the most famous splash last year with its Star Wars parodies that received over 56 Million hits after allwas said and done, largely in part to the pre-release of the spotson YouTube.

This year's early winner goes to the Kate Upton Mercedes spot, which in one week gained over 5 Million views (and counting).

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Humbling news as, by this author's account, this is one of the more ridiculously off-brand spots I've ever seen. Given the fact that the CLA won't even be available for the next 7 months, the brand needs lasting impression and awareness. Regardless of the substance, it's clear that Mercedes knows the value of online traction and will do whatever it takes, no matter how low-brow, to get an early lead among its rivals.

Regarding the idea of Super Bowl teasers, the concept is simple,but the debate still rages on about whether or not the big reveal should be saved for the big game. While we don't promote a "one size fits all" approach to advertising, and I'm sure there are errors to the rule, it's hard to argue with the facts. Mashable reports, "According to YouTube's research, ads that ran online before the Super Bowl last year got 9 Million views, on average. Those that waited? 1.3 Million." With, on average, three times as many views online over broadcast, many could argue that the real winner in all of this is actually YouTube.

02. Ads for Social Democracy

Ads by social democracy are becoming more common in 2013. While Doritos pioneered the concept with their user-generated ads in the past few years, this year we are seeing a greater variety of the concept. For instance, one of the biggest brands in the world, Budweiser, has finally launched a Twitter account in its name. The brand, which had a little more than 600 followers Monday morning, is using the account to promote its upcoming Super Bowl ad, which will feature a Clydesdale foal via their Twitter hashtag campaign. Pepsi is also using their site and Twitterto recruit some of their fans to strike a pose with their can before their half-time show.

But, the big pre-game winners in 2013 seem to be the "choose your own adventure" style ads from Audi and Coke. In what Audi says is a Super Bowl first, they recorded separate endings for their "Prom Night"commercial, and are compiling social votes where the audience chooses the ending. Coke created cokechase.comto tease their spots by highlighting three different sets of teams who are all racing to win a giant coke in the desert. The team with the most votes online will get their spot aired right after the game.

03. Second Screen

This year, more viewers than ever will be watching on a second screen. Now in real-time, technology allows brands to engage with the viewing public on their mobile phone or tablet during the event. For instance, Yahoo's Into_Now pioneered app technology that augments the second screen experience by using the unique audio digital signature in a television show topickup, and serve up, content directly related to that show. CBS estimates ad revenue alone from their second screen engagement to be between $10-$12 Million. Being able to interact with stats,player bios, team formations, highlights and social aspects is an essential part of any second screen approach for the sports enthusiast.

Regardless of all of the hype, a few certainties remain. The Super Bowl represents one of the highest risk: reward ratios in advertising. Because of this, marketers are getting smarter by using not only the right tools, but also the right content to get the consumer's attention. Disintermediation is taking effect and the consumer is finally starting to see large-scale control of and connection with their favorite brands. As our society gets more social and mobile, so does the advertising.

Needless to say, as an advertiser, I am thankful for the Super Bowl. If not for any other time during the year - the Super Bowl gives us an annual magnified window into the progress of advertising. With so much attention to the commercials, it almost makes me feel sorry for the guys on the field.

Almost.

Originally posted on the Rodgers Townsend blog.

Wailing Walls Against Injustice

The Denver Egotist — Fri, 25 Jan 2013 16:13:19 +0000

National

Agency: Leo Burnett Frankfurt.

The Power of Newspapers

The Denver Egotist — Wed, 16 Jan 2013 23:10:34 +0000

National

On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, Belgium agency Duval Guillaume gave three top advertisers a free ride in a chauffeur-driven car — so that, for once, they could read their newspaper in peace and quiet. And they kept on reading. Despite the fact that they provided more than enough to distract them — hence, demonstrating the power of the paper.

The Agency Pronunciation Guide

The Denver Egotist — Tue, 15 Jan 2013 21:28:16 +0000

National

How very handy.

I'm a Stuntman

The Denver Egotist — Tue, 01 Jan 2013 14:55:41 +0000

National

The reel of actor, stuntman and dance-acrobat Eos Karlsson.

Now Hiring: Writer - Exit10

ego_maniac — Sun, 30 Dec 2012 15:56:21 +0000

Local

Exit10, Baltimore is hiring: Writer. Please Note: You must become a member to see jobs posted within the last three days.

We're Looking for a New Owner/Editor for The DC | Baltimore Egotist

ego_maniac — Mon, 17 Dec 2012 11:15:20 +0000

Local

Hey DC | Baltimore.

Know anyone who wants to run this site? We don't. That's why we're asking. Lots of bennies. Find those here, as well as how to contact us: www.theegotistnetwork.com.

– Management

Band Sends Out a Kit to Make an Ice Record Featuring Their Latest Single, 'Blue Ice'

The Denver Egotist — Wed, 12 Dec 2012 17:20:44 +0000

National

Well, this is completely amazing. Hear the song from the Shout Out Louds here.

Via

Ice Cream Truck Driver Rap

The Denver Egotist — Fri, 07 Dec 2012 15:42:32 +0000

National

You're very welcome.

New Social Sharing Buttons

The Denver Egotist — Wed, 05 Dec 2012 20:05:57 +0000

Local

You may or may not have noticed the new buttons under posts that make social sharing of stuff you like on the site easier. We've also added these buttons to each member profile page — so you can go Like and tweet about your profile on the site (or those of friends or agencies you admire) to your heart's content. You'll also find these buttons on each job posting page, so it's easier as a company to socially talk about any active hiring you're doing.

Thanks for sharing. We appreciate it.

DMX Sings Impromptu "Rudolph The Red-Nosed Reindeer"

The Denver Egotist — Tue, 04 Dec 2012 20:02:23 +0000

National

Dude needs his own Xmas album.

Ogilvy Brussels Recruits Adobe Thief

The Denver Egotist — Thu, 29 Nov 2012 15:34:48 +0000

National

At least they'll know who stole the stapler when it disappears.

Via

The Onion Smacks Social Media Gurus Upside the Head

The Denver Egotist — Mon, 26 Nov 2012 16:03:45 +0000

National

The world's most successful companies know that social media is a powerful marketing tool, and Cameron Hughes knows how to make social marketing even more effective: by never injecting an ounce of effort into it.

Please send this to every social media ninja you know.

The school of life.

Wed, 21 Nov 2012 21:38:29 +0000

Yesterday a reader asked us "how do you get into advertising?", our knee jerk reaction was to ship them off to the nearest ad school for a year or so.

Then they told us more about their experiences to date and what a fascinating life they had lived. And as all of us forget from time to time, education is just a base foundation, life is what moulds you into an interesting creative person, ultimately making you more employable than the next guy or gal.

This trending video from Mondo Endruo below seemed an appropriate fit for this editorial.

Have a Massive Arsenal, Without All the Clutter

The Denver Egotist — Wed, 14 Nov 2012 15:52:45 +0000

National

What exactly is your line of business, sir? More here.