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<title>TheDailyRunner.com </title>
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<description>Tips and News for Runners</description>
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<media:copyright>Copyright 2008 TheDailyRunner.com. All Rights Reserved.</media:copyright><media:keywords>running,runner,marathon,5k,10k,jogger,jogging</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Sports &amp; Recreation</media:category><itunes:owner><itunes:email>thedailyrunner@yahoo.com</itunes:email><itunes:name>Matt Johnson</itunes:name></itunes:owner><itunes:author>Matt Johnson</itunes:author><itunes:explicit>no</itunes:explicit><itunes:keywords>running,runner,marathon,5k,10k,jogger,jogging</itunes:keywords><itunes:subtitle>TheDailyRunner.com Podcast Series</itunes:subtitle><itunes:summary>Running news from around the globe -- some funny, some serious. Each episode includes an interview with someone connected to the world of running.</itunes:summary><itunes:category text="Sports &amp; Recreation" /><creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/TheDailyRunner" type="application/rss+xml" /><feedburner:emailServiceId>TheDailyRunner</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
<title>Using gait analysis to find the perfect pair of running shoes</title>
<link>http://feedproxy.google.com/~r/TheDailyRunner/~3/zE0PtZR36Nk/using-gait-analysis-to-find-the-perfect-pair-of-running-shoes.html</link>
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<description>A worn-out pair of sneakers can be considered a runner’s best friend. Hector Yuzon’s goal is to make that a more lasting relationship. Yuzon owns Second Wind, a store that specializes in all things running located in Teachers Village in...</description>
<content:encoded><![CDATA[<p><a href="http://casualrunning.typepad.com/.a/6a00e54fdb58258834011571a3cc26970b-pi" style="float: left;"><img alt="Picture 286" border="0" class="at-xid-6a00e54fdb58258834011571a3cc26970b " src="http://casualrunning.typepad.com/.a/6a00e54fdb58258834011571a3cc26970b-800wi" style="margin: 0px 5px 5px 0px; width: 292px; height: 186px;" title="Picture 286" /></a> A worn-out pair of sneakers can be considered a runner’s best
friend. Hector Yuzon’s goal is to make that a more lasting relationship.
</p><p>Yuzon owns Second Wind, a store that specializes in all things
running located in Teachers Village in Quezon City. He introduced video
gait analysis when he opened the store in March.</p>
<p>Already common in other countries, video gait analysis allows
runners to identify certain factors in picking out the ideal pair of
running shoes.</p>
<p>“Its advantage is you can actually see the foot in motion, assess
the proper biomechanics and rate of pronation since running shoes are
designed not only for comfort but also to address those kind of needs,”
said Yuson.</p>
<p>A runner himself, Yuson understands the needs of other runners and
tries to help them in their quest for the perfect pair. He also
envisions Second Wind to become a converging point for people
passionate about running.</p>
<p>It begins by making the customer run on a treadmill for less than a
minute – barefoot and preferably in shorts (or pants folded up past the
knees). Why? Because the entire portion of the knee to the heel will be
captured on video while running.</p>
<p>“From there, we playback the video and assess their foot pronation,” said Yuson.<br /> <br />
Pronation is the movement of the subtalar joint between the talus and
calcaneus, anatomically speaking. Overpronation, Yuson pointed out,
poses risks of injury for runners.</p>
<p>“With a static assessment, some will just recommend them to use a
stability shoe but with gait analysis, we can assess if it’s just a
mild overpronation and further prescribe which shoe suits best,” said
Yuson.<br /> <br /> Running shoes also come in different categories. Lightweight shoes are ideal for people a five-minute phase per kilometer.</p>
<p>‘Stability’ shoes are often suggested for overpronators, although
depending on the level of pronation. Cushioning is recommended for
beginners who aim for comfort while improving mileage. <br /> <br />
“Runners always set a goal in every race that is why runners need shoes
that will give them optimal performance, not distract their focus,”
Yuson said.</p><p>Article from <a href="http://sports.inquirer.net/breakingnews/breakingnews/view/20090701-213328/Using-gait-analysis-to-find-the-perfect-pair" target="_blank">Inquirer.net</a></p><p></p><p> </p><div class="feedflare">
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<category>Running Shoes</category>

<dc:creator>thedailyrunner@yahoo.com (Matt Johnson)</dc:creator>
<pubDate>Thu, 02 Jul 2009 12:18:09 -0500</pubDate>

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<title>Do you wear Newton gear?  Newton Running July 4th Special Package Deals</title>
<link>http://feedproxy.google.com/~r/TheDailyRunner/~3/uhd_KU6UcBs/do-you-wear-newton-gear-newton-running-july-4th-special-package-deals.html</link>
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<description>This is not a paid advertisement for Newton. I'm not affiliated with them in any way. The only reason I'm posting it is because some of you wear Newtons. Looks like they have a sale going on....so I thought I'd...</description>
<content:encoded><![CDATA[<p>This is not a paid advertisement for Newton.&#0160; I&#39;m not affiliated with them in any way.&#0160; The only reason I&#39;m posting it is because some of you wear Newtons.&#0160; Looks like they have a sale going on....so I thought I&#39;d pass it along.</p><p><a href="http://casualrunning.typepad.com/.a/6a00e54fdb58258834011570a55ab1970c-pi" style="display: inline;"><img alt="Newton" border="0" class="at-xid-6a00e54fdb58258834011570a55ab1970c " src="http://casualrunning.typepad.com/.a/6a00e54fdb58258834011570a55ab1970c-800wi" title="Newton" /></a> </p><p><a href="http://www.runbulldogrun.com/newton-running/newton-running-july-4th-special-package-deals/" target="_blank">If you&#39;re interested, click here to read an article about it</a></p><br /><div class="feedflare">
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<category>Running Shoes</category>

<dc:creator>thedailyrunner@yahoo.com (Matt Johnson)</dc:creator>
<pubDate>Wed, 01 Jul 2009 14:16:28 -0500</pubDate>

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<item>
<title>64 days, 6 nations, and 6 pairs of shoes -- Secker completes Trans Europe Footrace</title>
<link>http://feedproxy.google.com/~r/TheDailyRunner/~3/Tqf1hIQphZg/64-days-6-nations-and-6-pairs-of-shoes-secker-completes-trans-europe-footrace.html</link>
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<description>On the 65th day, Russell Secker rested. That's a good thing, too, because for 64 days straight, the Austin runner pounded out an average of 45 miles a day, on his feet, as the only American competitor in the Trans...</description>
<content:encoded><![CDATA[<p><a href="http://casualrunning.typepad.com/.a/6a00e54fdb58258834011571998d0b970b-pi" style="display: inline;"><a href="http://casualrunning.typepad.com/.a/6a00e54fdb58258834011570a470cc970c-pi" style="float: left;"><img alt="Image_8599533" border="0" class="at-xid-6a00e54fdb58258834011570a470cc970c " src="http://casualrunning.typepad.com/.a/6a00e54fdb58258834011570a470cc970c-800wi" style="margin: 0px 5px 5px 0px;" title="Image_8599533" /></a></a>On the 65th day, Russell Secker rested.
	 	 </p> 
		
<p>That&#39;s a good thing, too, because for 64 days straight, the Austin
runner pounded out an average of 45 miles a day, on his feet, as the
only American competitor in the Trans Europe Footrace. </p> 
		
<p>In all, he ran 2,800 miles, burned up six pairs of running shoes,
endured hip and foot pain, slept on the floors of school gymnasiums and
church halls, and lost nearly all his body fat as he crossed Italy,
Austria, Germany, Sweden, Finland and Norway. </p> 
		
<p>Secker, who turned 54 on the third day of the race, retired from his
job as a vice president at Hoover&#39;s, which provides online information
about businesses, and forked over $8,000 to enter. He was the only
native English speaker among 68 runners in the competition, which began
April 19 in Bari, Italy, and finished June 21 in Nordkapp, Norway. </p> 
		
<p>Secker is not new to ultra running. In 2005, he completed the Transe
Gaule , running 725 miles across France in 18 days. Two years later he
finished the Deutschlandlauf — 800 miles in 17 days. </p> 
		
<p>But the Trans Europe Footrace is the granddaddy of them all.
	 	 </p> 
		
<p>Each day the racers ran the equivalent of nearly two marathons. Some
stages stretched far longer. &quot;These are hellacious distances on fresh
legs — in our weary state, they are really daunting,&quot; he wrote about a
60-mile day in a blog he kept during the race. For Secker, who struck a
conservative pace of 12-minute miles to thwart injury, that meant 13
hours of running. </p><p><a href="http://www.austin360.com/news/content/recreation/stories/2009/06/0629secker.html" target="_blank">Click here for the rest of the article</a></p><br /><p style="font-family: Verdana;"><a href="http://www.examiner.com/x-1111-DC-Running-Examiner%7Ey2009m1d6-Deconstructing-your-running-form" target="_blank"><span style="font-size: 17px; font-family: Trebuchet MS;">Follow TheDailyRunner.com on</span> </a><a href="http://twitter.com/thedailyrunner" onclick="window.open(this.href,&#39;_blank&#39;,&#39;scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39;); return false" style="display: inline;"><img alt="Twitter_logo_s" border="0" class="at-xid-6a00e54fdb58258834010536add0e8970b " src="http://casualrunning.typepad.com/.a/6a00e54fdb58258834010536add0e8970b-800wi" title="Twitter_logo_s" /></a></p><p></p><div class="feedflare">
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<category>International</category>
<category>Ultramarathon</category>

<dc:creator>thedailyrunner@yahoo.com (Matt Johnson)</dc:creator>
<pubDate>Wed, 01 Jul 2009 11:11:56 -0500</pubDate>

<feedburner:origLink>http://casualrunning.typepad.com/the_daily_runner/2009/07/64-days-6-nations-and-6-pairs-of-shoes-secker-completes-trans-europe-footrace.html</feedburner:origLink></item>
<item>
<title>Trail Buddies: Dogs Make Great Running Partners</title>
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<description>I'm on the trail with my regular partner, but today she's considerably more energetic than I. Fifty yards ahead, she loops off trail to the right, pauses, bursts back across the trail to the left, then swings out behind me....</description>
<content:encoded><![CDATA[<p>I&#39;m on the trail with my regular partner, but today she&#39;s considerably
more energetic than I. Fifty yards ahead, she loops off trail to the
right, pauses, bursts back across the trail to the left, then swings
out behind me. I can hear her footsteps coming up hard--and she passes
by me with a whoosh.</p><p>
Her name is Snickers. She&#39;s my 3-year-old chocolate Lab--the
friendliest dog my wife and I have ever had. She likes to lie under my
office desk when I write, and follows me into the kitchen when I go for
coffee. She&#39;s great in our Connecticut house, but she&#39;s not a house
dog. She&#39;s a &quot;trail dog,&quot; which is what I call her. Running trails is
the best part of her day--every day.</p><p>
She came to live with us, I think, because I missed having a running partner, especially on the trails.</p><p>
A few years ago we had Toby, a male chocolate Lab, and Guinness, a
golden/springer cross. For years they were our farm&#39;s protectors and
companions, roaming free over two fenced acres. Periodically, Guinness
would tunnel under the fence, and they&#39;d both take off for surrounding
pastures and swamp. We&#39;d hear reports--they&#39;d caught a woodchuck near
Dodd&#39;s barn, had crossed Strickland&#39;s fields, were behind the Thibs
place.</p><p>
Gone at sunset, they&#39;d wander home before sunrise, muddy and bedraggled, so exhausted and hungover, they&#39;d sleep for 2 days.</p><p>
When we left the farm for a smaller place, they became my trail dogs.
We&#39;d usually run for 3 to 5 miles, Toby running point, me in the
middle, Guinness taking up the rear. In time, I noticed they were both
slowing. I would have to stop and wait if we pushed a long hill. </p><p>
But even when they become older and slower, dogs are an advanced
species. When I run, 90 percent of my attention is on the trail--tree
roots, rocks, mud patches--so I don&#39;t trip. Only when I slow or stop do
I really notice the color of fall leaves, the silver of a waterfall,
the gurgle of a brook, the song of a bird. Even in their old age, Toby
and Guinness noticed everything--sniffing roots and trees, splashing
through brooks, noses sweeping the ground like mine detectors. After a
run, they&#39;d check each other nose first as if to pick up where each had
been and what he&#39;d done, reading him like a book, registering scents
I&#39;d never notice.</p><p><a href="http://www.runnersworld.com/article/0,7120,s6-238-276--6079-0,00.html" target="_blank">Click here to read the rest of the article</a></p><br /><p><span style="font-size: 18px; font-family: Verdana;">Connect with me on</span> <a href="http://www.facebook.com/home.php#/profile.php?id=1025025834" onclick="window.open(this.href,&#39;_blank&#39;,&#39;scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39;); return false" style="display: inline;"><img alt="Facebook" border="0" class="at-xid-6a00e54fdb58258834010536b84056970c " src="http://casualrunning.typepad.com/.a/6a00e54fdb58258834010536b84056970c-800wi" style="width: 108px; height: 40px;" title="Facebook" /></a>
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<category>Running with Pets</category>

<dc:creator>thedailyrunner@yahoo.com (Matt Johnson)</dc:creator>
<pubDate>Wed, 01 Jul 2009 09:09:26 -0500</pubDate>

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<item>
<title>Ask the Trainers: Should I exercise before or after dinner?</title>
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<description>From the DesMoinesRegister.com QUESTION: I am a 31-year-old single mom who has been working out since about January, and have lost 20 pounds so far. My question is, do I eat dinner before or after I work out? Being a...</description>
<content:encoded><![CDATA[<p>From the <a href="http://www.desmoinesregister.com/article/20090701/JUICE06/907010302/-1/LIFE04" target="_blank">DesMoinesRegister.com</a></p><p><strong>QUESTION: </strong>I am a 31-year-old single mom who has been working out
since about January, and have lost 20 pounds so far. My question is, do
I eat dinner before or after I work out? Being a single mom, we run a
tight schedule. I usually work out as soon as I get home from work, and
we don&#39;t eat dinner until after 7 p.m. I can&#39;t decide if I should work
out on a full stomach after dinner, or when I get home before we eat,
to get the best results. My workouts usually consist or walking,
jogging or biking.</p><p><strong>MANNI SAYS: </strong>Considering your busy schedule, I would stick
with working out before dinner. First of all, if you get your workout
in right after work, you are less likely to skip it, since you&#39;re
getting it done before you are home for the evening. Second, I find it
to be uncomfortable to try and work out with a full stomach. I would
have a small snack before your workout. I find that I can work out
longer, and generally perform better, if I have a little something to
eat before I work out.</p><p><strong>KJ SAYS:</strong> There really has been no
documented advantages to either eating before or after a workout that
I&#39;m aware of. The total calorie deficit from exercise is not affected
by the time of day, or by when you eat your meals. When deciding on
what time is best for your daily workout, you want to take into
consideration when you have the time and energy to exercise.
Consistency and convenience are a big part of a successful fitness
regimen.</p><div class="feedflare">
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<category>Training</category>

<dc:creator>thedailyrunner@yahoo.com (Matt Johnson)</dc:creator>
<pubDate>Wed, 01 Jul 2009 09:04:05 -0500</pubDate>

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<item>
<title>Recycling shoes gives kids running start</title>
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<description>Recycling shoes gives kids running start</description>
<content:encoded><![CDATA[<p><a href="http://casualrunning.typepad.com/.a/6a00e54fdb58258834011279464ddc28a4-pi" style="float: left;"><img alt="Shoes_03-07-2009_GVA554B" border="0" class="at-xid-6a00e54fdb58258834011279464ddc28a4 " src="http://casualrunning.typepad.com/.a/6a00e54fdb58258834011279464ddc28a4-800wi" style="margin: 0px 5px 5px 0px;" title="Shoes_03-07-2009_GVA554B" /></a>
 Kaelin Kirchner offered her old Sketchers for the cause, while Owen
Seger donated his Air Raiders and Philip Ouellette his Rocket Dogs. 

		

			
		</p><div class="special-box">click image to enlarge
																			<p class="small">
Wyoming Valley Montessori School students in Kara Taylor’s first-
through third-grade classes are collecting old athletic shoes so they
can be recycled into a various products. Standing behind the drop-off
bins, from left, are Taylor, Philip Byriel, Emma Janosczyk, Philip
Ouellette, Kaelin Kirchner, Owen Seger and Josh DiPippa.</p>Beyond
bottles and cans, the students at the Wyoming Valley Montessori School
are recycling the shoes off their feet, and they’re hoping others will
clean out their shoe closets to help clean up the world. </div>
	

						
<p>Kara Taylor and the 32 first- through third-graders she teaches are
collecting old athletic shoes to recycle into a variety of products,
including athletic surfaces and even new shoes. Sponsored by Nike’s
Reuse-A-Shoe program, the students are collecting worn-out shoes that
will eventually find their way to the company’s processing plant in
Wilsonville, Ore., where they’ll be chopped into materials the company
calls Nike Grind.</p>
<p>The plant separates the shoes into three pieces. The rubber soles
are ground up for track, playground and gym-flooring materials, along
with new shoe soles, buttons and zipper pulls. The foam midsoles become
cushion for outdoor basketball and tennis courts, while the fabric
uppers are used for indoor basketball and volleyball courts and
equestrian surfacing products.</p>
<p>Taylor came upon the idea around Christmas after reading about a
similar project in Philadelphia. “Immediately, I thought, ‘Wow, this is
what we’re all about,’” she said. “This is exactly what we do every day.</p><p><a href="http://www.timesleader.com/news/Recycling_shoes_gives_kids_running_start_03-06-2009.html">Click here to read the rest of the story</a></p><div class="feedflare">
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<dc:creator>thedailyrunner@yahoo.com (Matt Johnson)</dc:creator>
<pubDate>Tue, 10 Mar 2009 16:43:25 -0500</pubDate>

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<item>
<title>Foam rollers - a runner's friend</title>
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<description>Foam rollers - a runner's friend</description>
<content:encoded><![CDATA[<p style="font-family: Verdana;"><strong><em>Found this article and thought you guys might like to read it.</em></strong></p><p style="font-family: Verdana;"></p><p style="font-family: Verdana;"><a href="http://casualrunning.typepad.com/.a/6a00e54fdb58258834011168cc09a1970c-pi" style="float: left;"><img alt="Itband(2)-1" border="0" class="at-xid-6a00e54fdb58258834011168cc09a1970c " src="http://casualrunning.typepad.com/.a/6a00e54fdb58258834011168cc09a1970c-800wi" style="margin: 0px 5px 5px 0px;" title="Itband(2)-1" /></a>
 When I was training for the Vermont City marathon in 2004 I
developed this nagging anterior knee pain. At that point I was
finishing graduate school and starting to work as a personal trainer in
Albuquerque for Wellbridge. I turned to an experienced trainer in the
knee injury department. He proceeded to show me how to foam roll my IT
bands. I couldn’t believe how excruciatingly painful this was. Since I
was determined to still run this marathon I continued to use the foam
roller on my IT bands, quads, calves and hamstrings. What is so magical
about my beloved foam roller might you ask?<br />&#0160;</p><p style="font-family: Verdana;">Runners who put
in a lot of mileage often develop knots in their IT bands, quadriceps
and hamstrings. Regular stretching is good for healthy muscles, but it
doesn’t attack those nasty knots. If you’ve ever had a really good
massage therapist you know that the direct pressure releases these
knots. You can use a foam roller to apply this direct pressure using
your own body weight.&#0160;</p><p style="font-family: Verdana;"><a href="http://www.examiner.com/x-4556-Denver-Running-Fitness-Examiner%7Ey2009m3d7-Foam-rollers--a-runners-friend">Click here for the rest of the article</a></p><p style="font-family: Verdana;"></p><p><span style="font-size: 18px; font-family: Verdana;">Connect with me on</span> <a href="http://www.facebook.com/home.php#/profile.php?id=1025025834" onclick="window.open(this.href,&#39;_blank&#39;,&#39;scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39;); return false" style="display: inline;"><img alt="Facebook" border="0" class="at-xid-6a00e54fdb58258834010536b84056970c" src="http://casualrunning.typepad.com/.a/6a00e54fdb58258834010536b84056970c-800wi" style="width: 108px; height: 40px;" title="Facebook" /></a>
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<category>Training</category>

<dc:creator>thedailyrunner@yahoo.com (Matt Johnson)</dc:creator>
<pubDate>Sun, 08 Mar 2009 13:14:58 -0500</pubDate>

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<item>
<title>Treadmill Running Tip:  Focus on Your Hamstrings</title>
<link>http://feedproxy.google.com/~r/TheDailyRunner/~3/vcsDGanwXKk/treadmill-tip-focus-on-your-hamstrings.html</link>
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<description>This article is from FitSugar.com The cold, wet, snowy Winter months can definitely make running on a treadmill much more appealing than the great outdoors. There are advantages to both running locations, but one disadvantage of using a treadmill is...</description>
<content:encoded><![CDATA[<p><strong><em style="font-family: Verdana;">This article is from <a href="http://www.fitsugar.com/2886463">FitSugar.com</a></em></strong></p><p><a href="http://casualrunning.typepad.com/.a/6a00e54fdb58258834011168c6c4be970c-pi" style="float: left;"><img alt="A7e455a7fb3be765_running" border="0" class="at-xid-6a00e54fdb58258834011168c6c4be970c " src="http://casualrunning.typepad.com/.a/6a00e54fdb58258834011168c6c4be970c-800wi" style="margin: 0px 5px 5px 0px; width: 112px; height: 171px;" title="A7e455a7fb3be765_running" /></a>
 <span style="font-family: Verdana;">The cold, wet, snowy Winter months can definitely make running on a </span>treadmill<span style="font-family: Verdana;">
much more appealing than the great outdoors. There are advantages to
both running locations, but one disadvantage of using a treadmill is
the belt. The backward motion of the belt </span><span style="font-family: Verdana;">assists you
by pulling your feet back underneath your body, which means you are
exerting less energy to move your feet and legs than when running
outdoors on a surface that doesn&#39;t provide any momentum. However, you
can work your legs more by imagining that you are pulling the belt back
with your hamstrings. This idea helps me feel like I am digging in my
foot and accessing the power of my hamstrings, which really work to
push the body forward when running. The treadmill can get pretty
boring, but with this little trick, you have something else to focus on
besides watching the clock, and you&#39;re building hamstring strength. I
call that a win-win situation. 
<br /><br /><br /><br /></span></p><p style="font-family: Verdana;"><a href="http://www.examiner.com/x-1111-DC-Running-Examiner%7Ey2009m1d6-Deconstructing-your-running-form" target="_blank"><span style="font-size: 17px; font-family: Trebuchet MS;">Follow TheDailyRunner.com on</span> </a><a href="http://twitter.com/thedailyrunner" onclick="window.open(this.href,&#39;_blank&#39;,&#39;scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39;); return false" style="display: inline;"><img alt="Twitter_logo_s" border="0" class="at-xid-6a00e54fdb58258834010536add0e8970b " src="http://casualrunning.typepad.com/.a/6a00e54fdb58258834010536add0e8970b-800wi" title="Twitter_logo_s" /></a></p><p><span style="font-size: 10px ! important;"></span></p><div class="feedflare">
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<category>Treadmill Workouts</category>

<dc:creator>thedailyrunner@yahoo.com (Matt Johnson)</dc:creator>
<pubDate>Fri, 06 Mar 2009 13:10:13 -0600</pubDate>

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<item>
<title>Video:  What to Eat After Your Run</title>
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<description />
<content:encoded><![CDATA[<embed src="http://services.brightcove.com/services/viewer/federated_f8/416421194" bgcolor="#FFFFFF" flashVars="videoId=13474015001&playerId=416421194&viewerSecureGatewayURL=https://console.brightcove.com/services/amfgateway&servicesURL=http://services.brightcove.com/services&cdnURL=http://admin.brightcove.com&domain=embed&autoStart=true&" base="http://admin.brightcove.com" name="flashObj" width="450" height="412" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><div class="feedflare">
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<dc:creator>thedailyrunner@yahoo.com (Matt Johnson)</dc:creator>
<pubDate>Fri, 06 Mar 2009 11:06:05 -0600</pubDate>

<media:content url="http://feedproxy.google.com/~r/TheDailyRunner/~5/ZDjQHi8RQYc/416421194" fileSize="43851" type="application/x-shockwave-flash" /><itunes:explicit>no</itunes:explicit><itunes:author>Matt Johnson</itunes:author><itunes:keywords>running,runner,marathon,5k,10k,jogger,jogging</itunes:keywords><feedburner:origLink>http://casualrunning.typepad.com/the_daily_runner/2009/03/video-what-to-eat-after-your-run.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/TheDailyRunner/~5/ZDjQHi8RQYc/416421194" length="43851" type="application/x-shockwave-flash" /><feedburner:origEnclosureLink>http://services.brightcove.com/services/viewer/federated_f8/416421194</feedburner:origEnclosureLink></item>
<item>
<title>New Balance Launches Total Fit Global Brand Campaign</title>
<link>http://feedproxy.google.com/~r/TheDailyRunner/~3/Indq6gyoWc0/new-balance-launches-total-fit-global-brand-campaign.html</link>
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<description>Global athletic leader New Balance debuts a brand campaign this month that reinforces the brand's heritage in performance running and introduces its Total Fit(TM) philosophy, the complete dedication to achieving the perfect fit. The Total Fit(TM) campaign continues to highlight the struggles of the athlete's relationship with running that is fundamental to the brand's LOVE/hate this is the new balance brand platform.</description>
<content:encoded><![CDATA[<p><span style="font-size: 18px; font-family: Verdana;">Campaign Showcases Brand&#39;s Commitment to Delivering the Perfect Fit
 
 --As Promise to Increase the Love of Running<br /><br /></span><span style="font-family: Verdana;">Global athletic leader New Balance debuts a brand
campaign this month that reinforces the brand&#39;s heritage in performance
running and introduces its Total Fit(TM) philosophy, the complete
dedication to achieving the perfect fit. The Total Fit(TM) campaign
continues to highlight the struggles of the athlete&#39;s relationship with
running that is fundamental to the brand&#39;s LOVE/hate this is the new
balance brand platform.<br /><br /></span>
  
   
     
      </p><div class="p" style="font-family: Verdana;">
       <div class="pimageSmall" style="float: left;"><img alt="" border="0" id="     pimage_201" src="http://www.marketwatch.com/News/Story/Image.aspx?Guid=801650c8227c4e7e99fe4fba8b5e69c8&amp;Track=201" /></div>
     </div>
  
   
     
      <div class="p" style="font-family: Verdana;">
&quot;The New Balance Total Fit(TM) campaign captures our unique
understanding of running and showcases that fit is who we are and what
we do,&quot; says Joe Preston, EVP at New Balance. &quot;We are proud of our
place as the industry leader in fit. We were the first brand to offer
running shoes in widths, and that extreme dedication to fit and
providing purposeful innovation in all of our footwear and apparel
continues today.&quot;<br /><br /></div>
  
   
     
      <div class="p" style="font-family: Verdana;">
The multi-media campaign utilizes television, print, and online
advertising to reach performance and fitness runners/athletes with a
primary media target of 25-34 year olds. The brand will also make an
increased investment around the campaign&#39;s launch at the store level
with distinctive point-of-purchase displays, &quot;Total Fit(TM) specialist&quot;
appearances, and a &quot;Find Your Total Fit(TM)&quot; instant win sweepstakes.<br /><br /><a href="http://www.marketwatch.com/news/story/new-balance-launches-total-fit/story.aspx?guid=%7B801650C8-227C-4E7E-99FE-4FBA8B5E69C8%7D&amp;dist=msr_10">For more about the Total Fit campaign, click here</a><br /></div><div class="feedflare">
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<dc:creator>thedailyrunner@yahoo.com (Matt Johnson)</dc:creator>
<pubDate>Fri, 06 Mar 2009 10:30:19 -0600</pubDate>

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<copyright>Copyright 2008 TheDailyRunner.com. All Rights Reserved.</copyright><media:credit role="author">Matt Johnson</media:credit><media:rating>nonadult</media:rating><media:description type="plain">TheDailyRunner.com Podcast Series</media:description></channel>
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