The Data Dump

U.S. Hispanics Want Improved Oral Healthcare, says Survey

2011-11-04T14:13:00.000-04:00

This Procter & Gamble-sponsored survey has sound methodology from GFK Roper and some interesting findings: -- Close to half (45%) of Hispanics lack dental insurance and nearly one in...

Drowning in data? Dump it on us.

Eight Percent of U.S. Teens Own Cell Phone, says Survey

2008-10-08T10:10:00.003-04:00

Piper Jaffray's newest poll on cell phones does little to paint a true picture of teenage penetration of the mobile devices. Many of the articles covering this survey reference the table of data from...

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Pew Study Says Americans Love Cell Phones More than Landlines

2008-03-06T11:24:00.003-05:00

Americans reported their affinity for their mobile phones is greater than both their feelings for television and landline phones, according to a survey released by the Pew Internet and American Life...

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E-mail Marketing is Best Performing Marketing Tool, says Survey

2008-01-25T10:17:00.000-05:00

Datran Media released its 2nd Annual Marketing & Media Survey, which showed that the second best-performing online ad medium is search, right behind email marketing. In December, Datran asked...

Drowning in data? Dump it on us.

Online shoppers quick to leave retail sites, says study

2007-12-03T09:57:00.000-05:00

DDI: 73 Considering that this study was commissioned by a search engine optimization service provider, I would highly caution digital marketers to incorporate this information into their next online...

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Poll: Video Games Fail To Trigger Parents' Interest

2007-11-19T14:18:00.000-05:00

DDI: 97 Ubiquitous coverage of the AP survey about the video game habits of parents strikes an uneasy chord with my attitudes toward video games as a burgeoning advertising medium. Given the AP...

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Survey Reveals 68% of Web Campaigns Don’t Happen on Time, Risking Loss of New Business

2007-11-08T15:53:00.000-05:00

DDI: 68 Don't be fooled by the data resulting from this survey of senior marketing executives. Glancing at the press release headline would lead us to believe that delays in Web campaigns can...

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Survey Reveals Disconnect in Social Media Marketing Programs

2007-10-30T17:10:00.000-04:00

Coremetrics released results of its second annual 'Face of the New Marketer' survey. This poll of marketing professionals found that social media marketing is quickly gaining popularity as a way to...

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Search Now Tops for Local Information, says Survey

2007-10-11T15:05:00.000-04:00

DDI: 182 Some interesting findings emerge in Nielsen's new survey about local search behavior. Approximately 2000 U.S. consumers were randomly selected from the Nielsen//NetRatings MegaPanel to...

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Survey Reveals Disconnect Between Madison Ave. and Main Street

2007-09-24T10:43:00.000-04:00

Adweek and JWT today announced the results of the "Ad Industry Perception Survey," an extensive assessment drawing the line between the media-created perception of the industry and the real opinions...

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Consumers will now pay more for healthier goods, says survey

2007-09-04T12:46:00.000-04:00

DDI: 119 US consumers are willing to increase grocery spending on healthier foods says a recent survey sponsored by the United Soybean Board (USB). According to a report from Global Industry...

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Teen Survey Says Family Ties Make Them Happy

2007-08-20T12:13:00.000-04:00

DDI: 133 Front page coverage in print and at online media sites proliferated the data in this AP/Knowledge Networks study of teenage attitudes toward happiness and prosperity. Although the survey...

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ACSI Shows Small Uptick in US Customer Satisfaction

2007-08-15T08:11:00.000-04:00

The University of Michigan's latest American Customer Satisfaction Index rose 0.1 percent in the second quarter of 2007 from the first, to 75.3 on a 100-point scale. "Customer satisfaction is pretty...

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Prius Top of Mind as Hybrid Car, says Survey

2007-07-06T11:30:00.000-04:00

DDI: 144 More than half of the Prius buyers surveyed this spring by CNW Marketing Research of Bandon, Ore., said the main reason they purchased their car was that “it makes a statement about me.”...

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Healthier Food Choices will Drive Food/Bev. Industry

2007-06-19T13:31:00.000-04:00

DDI:87 The survey also found that most food and beverage firms continue to aggressively market foods to baby boomers and Generations X and Y, who embrace healthier eating habits. The survey was...

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More Than Three-Quarters of Consumers Want HDTV, says Survey

2007-06-15T09:51:00.000-04:00

DDI: 101 These are dubious survey data on consumer attitudes and awareness of HDTV given that Hitachi is the blatant sponsor and primary PR engine behind the widespread coverage of the numbers. Some...

Drowning in data? Dump it on us.

Survey: US Airways Ranks Last in Customer Satisfaction

2007-06-06T13:23:00.000-04:00

DDI: 92 While Consumer Reports remains the bastion of objective reviews on consumer products and services, its latest survey of airline customers leaves lots of questions up in the air. For...

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Airline Customer Satisfaction Nose Dives, says Survey

2007-05-15T10:17:00.000-04:00

DDI: 144 University of Michigan has built a highly credible and widely quoted customer satisfaction index for many brands across diverse industries. This latest study shows some steep declines in...

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Nearly Half of Americans Have 'No Use' for Technology, says Pew Study

2007-05-09T11:59:00.000-04:00

DDI: 109 Pew's stellar reputation for conducting insightful research about the online attitudes and behaviors of Americans is slightly compromised by its latest study on how we use technology. More...

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Malls Afford Convenience and Little Else, says Survey

2007-04-25T09:39:00.000-04:00

DDI: 128 Shopping malls, once a mecca for bargain hunters and big-chain anchor stores, are now perceived to be mere gathering spots for browsers to congregate, grab a meal, haircut, and watch a...

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Survey questions quality of bottled water

2007-04-10T14:21:00.000-04:00

DDI: 92 Gallup's consumer survey of bottled water drinkers received waves of coverage during the last week since it's findings were quoted by a sports nutritionist speaking at a medical industry...

Drowning in data? Dump it on us.

Sincere Apologies

2007-04-10T14:17:00.000-04:00

It's been way too long since my last entry. I've been catching up on things known as work and family. But I hope to find more time now to start posting again. Thanks for your patience.

Drowning in data? Dump it on us.

Online Shopping Saves Money, says Survey

2006-10-27T12:59:00.000-04:00

DDI: 91 Comparison shopping has never been easier online given the spate of new bots available that scour e-tailers for the best deals. This survey conducted by one of those online tool vendors will...

Drowning in data? Dump it on us.

Holiday Spending Survey Findings Disagree

2006-10-19T13:45:00.000-04:00

Two surveys projecting consumer spending on year-end holiday gifts provide differing opinions on the rosiness of the upcoming season. The National Retail Federation's comprehensive study covers a...

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CEA Survey Reveals Top Year-End Holiday Gift

2006-10-17T13:16:00.000-04:00

DDI: 89 No surprises that a survey of adults reveals that MP3 players lead the gift wish list for the consumer electronics category. Nor is the finding that digital cameras are tops on the gift...

Drowning in data? Dump it on us.