We are a team of Internet dreamers, storytellers, conversation architects, creative artists and technologists. We believe in putting each other in a position to win; sharing profit; growth from within; mentorship; and family. Our clients are co-creators in our efforts. Learn more about our company culture by reading our guiding principles.
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Why GM Should Run Facebook Ads
Last week, GM decided to pull all $10 million of its advertising from Facebook. We advocate a Facebook ad strategy that moves "beyond the like" to yield long-term, positive results. Read our team's reaction and measured approach.
Showcase Your Brand On Pinterest
Brands around the globe are eyeing the virtual bulletin board as a new social forum for connecting with their fans. But first brands need to make sense of Pinterest. The best way to start is by downloading "The Essential Guide to Pinterest."
DAG + CEA Win PRWeek Award
On March 1, the David All Group earned recognition at the PRWeek Awards 2012 for our work with the Consumer Electronics Association and APCO Worldwide. PRWeek selected our work as the winner for "Best Use of Audio/Visual" and as a finalist for "PR Innovation of the Year."
Director of Creative Strategy Wanted
DAG’s director of creative strategy will work out of our Washington, D.C., office and oversee all aspects of DAG’s creative strategy, from concept to finished product, for a wide variety of client accounts and DAG’s internal brand. Do you have what it takes? Apply now.
onenineninety Recent Posts
May 17, 2012 - 8:25pm
By Evan Gassman & Mike Schwartz
The big news in social marketing this week, especially in light of Facebook’s planned initial public offering of stock, is that General Motors has opted out of Facebook advertising because GM is “disappointed in the results.” The company had a Facebook ad budget of $10 million and reportedly is the third-...
The big news in social marketing this week, especially in light of Facebook’s planned initial public offering of stock, is that General Motors has opted out of Facebook advertising because GM is “disappointed in the results.” The company had a Facebook ad budget of $10 million and reportedly is the third-...
May 14, 2012 - 1:04pm
By Evan Gassman
It is great to have an active and engaged audience online, but brands also need fan bases that are their customer bases when they are selling or promoting goods or services. How can they drive sales? Can a viral video or picture sell a product on its own?
I asked myself that question after discovering “TableTop,” a new YouTube...
It is great to have an active and engaged audience online, but brands also need fan bases that are their customer bases when they are selling or promoting goods or services. How can they drive sales? Can a viral video or picture sell a product on its own?
I asked myself that question after discovering “TableTop,” a new YouTube...
May 10, 2012 - 12:19pm
By Michael Schwartz
Six months ago, in a blog post on the future of news, I discussed the ever-changing role of journalists and how media organizations could adjust to the landscape of digital content consumption. I referenced the introduction of Facebook “social readers” by The Washington Post and The Wall Street Journal as signs of...
Six months ago, in a blog post on the future of news, I discussed the ever-changing role of journalists and how media organizations could adjust to the landscape of digital content consumption. I referenced the introduction of Facebook “social readers” by The Washington Post and The Wall Street Journal as signs of...
April 12, 2012 - 4:05pm
By Evan Gassman
Yesterday, Google announced a major design overhaul of Google+. Over the course of the day, 170 million G+ users will be treated to a completely new experience. But beyond the look and feel, what has changed?
Here are the changes that we at the David All Group believe will matter most to users:
Hangouts
Google is clearly trying to...
Yesterday, Google announced a major design overhaul of Google+. Over the course of the day, 170 million G+ users will be treated to a completely new experience. But beyond the look and feel, what has changed?
Here are the changes that we at the David All Group believe will matter most to users:
Hangouts
Google is clearly trying to...
[Dave] Evan Gassman of the DAG accounts team provides his reaction to GM's decision to pull all $10 million of its advertising from Facebook. We advocate a Facebook ad strategy that moves "beyond the like" to yield long-term, positive results: http://bit.ly/JkuuXw. What do you think of GM's decisio...
likes: 5 | comments: 0
[Katie] As Memorial Day weekend approaches, I wanted to spotlight the startup TroopSwap, the first e-commerce platform exclusively for military veterans, service members and immediate family members. TroopSwap's motto is "Because a life of service should have its perks." Learn more about the organi...
likes: 2 | comments: 2
[Katie] I just stumbled upon an oldie but a goodie from DAG's video archives. One of our guiding principles is: "Be passionate. Work hard. Play hard." Check out our office antics from 2009, where we have a little fun with the team: http://on.fb.me/K9naLD.
likes: 2 | comments: 0
[Katie] We're looking for a director of creative strategy and need your help. This team member will work from our Washington, D.C., office and oversee all aspects of DAG's creative strategy, from concept to finished product, for a wide variety of clients and DAG's internal brand. Share our job desc...
likes: 1 | comments: 0
Follow @davidallgroup
We need a dir. of creative strategy to lead all aspects of creative strategy, from concept to finished product: http://t.co/OXkvsrO3. ^KO
05.25.2012 // Retweets: 0
.@Lenovo is rising as the leader in the PC pack. Read about its home-turf advantage and incredible growth: http://t.co/d45swL4x. ^KO
05.24.2012 // Retweets: 0
Leave it to @UXMag to make sense of social design. An essential read: http://t.co/cCI6yJPA. ^RP
05.24.2012 // Retweets: 0
We'd like your help to fill this position: http://t.co/OXkvsrO3. Who should be our next director of creative strategy? ^KO
05.24.2012 // Retweets: 1
.@computerarts and contributor @danielgjoede summarize 10 ways you can become a better designer. Absorb! http://t.co/XMZDyNsB ^RP
05.23.2012 // Retweets: 0
An excellent type infographic that will teach you about font history, design statistics and current trends: http://t.co/vcwUCcUA. ^RP
05.23.2012 // Retweets: 0
.@peoplespennant has utilized an important piece of sports history to create a unique design startup: http://t.co/PGcO0Ypf. ^RP
05.23.2012 // Retweets: 0
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