I founded Decahedralist (named after a complex object with many sides!) in 2010 to provide strategic direction and leadership to companies and brands in industries when emerging technologies are transforming markets. With a focus on disruptive innovation and strategic transformation, I create and manage the implementation of business and marketing strategies that leverage companies and brands into new, profitable directions.
Engagements encompass five key services areas: Strategic consulting, Interim Management, Advisory Services, Workshop Facilitation, and Market Research. Clients include a wide variety of global Fortune 200 companies, top Madison Avenue agencies, B2B and B2C blue-chip brands, investment firms and small (but smart!) startups across.
Prior to founding Decahedralist, I developed digital strategies for some of the biggest brands out there: Fisher Price, Kraft, HP, Pfizer, and far more – as head of strategy for large New York agencies. This rested on experience built at one of pioneer Digital agencies, Proxicom, when the internet was still new and we were inventing the industry.
My MBA from Erasmus University paved the way for a truly international career. I have lived in three countries and traveled extensively.
I’m currently using my experience to give back: actively advising spatial computing startups as a mentor at the RLab Accelerator (which focuses on early stage immersive tech startups), backed by Super Ventures and Philly Startup Leaders.
