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The Shining's Overlook Hotel Used to Drive Interest in the Academy Museum of Motion Pictures

The Denver Egotist — Thu, 08 Mar 2018 20:27:01 +0000

National

The Academy Museum will be the world’s premier institution dedicated to the art and science of movies. Located on Wilshire and Fairfax in Los Angeles, the Museum will be simultaneously immersive, experimental, educational and entertaining. More than a museum, this dynamic film center will offer unparalleled experiences and insights into movies and moviemaking.

W+K created an ad that invited deeper exploration into the upcoming museum, opening in 2019, that ran on Sunday's Oscars.

Wolf Creek Storm Dispatch with Denver Photographer Chip Kalback

The Denver Egotist — Thu, 08 Mar 2018 20:18:51 +0000

Local

As one of Colorado's winter storms hit the San Juan Mountains, Chip Kalback headed down to Wolf Creek Ski Area with writer Mark Rauschenberger to shoot a 'Storm Dispatch' for POWDER.

With a temperature of -15, as well as it being a Tuesday, they had plenty of space to make some turns, shoot some photos and fly the drone.

The Dispatch can be read here.

McDonald's Turns Its Famous Arches Upside Down to Celebrate International Womens Day

The Denver Egotist — Thu, 08 Mar 2018 19:48:04 +0000

National

For the first time in the brand's history, McD's has turned its signage into a shiny, yellow "W." The stunt, revealed today, is taking place at one restaurant in Lynwood, California. "For the first time in our brand history, we flipped our iconic arches," McDonald's Chief Diversity Officer Wendy Lewis. said McDonald's is flipping its logo "in honor of the extraordinary accomplishments of women everywhere." Solid idea that's getting tons of PR today.

McDonald's is celebrating #InternationalWomensDay by flipping its golden arches https://t.co/biYp1ZduyT pic.twitter.com/oUoEjcizNf

— CNN (@CNN) March 8, 2018

Apple HomePod: "Welcome Home" by Spike Jonze

The Denver Egotist — Wed, 07 Mar 2018 20:50:06 +0000

National

This is simply fantastic. Best spot we've seen in ages.

Murals Go Crazy for Coke

The Denver Egotist — Wed, 07 Mar 2018 20:33:56 +0000

National

Another spot pushing Coca-Cola's range of bubbly beverage options. Nice execution from Psyop and Goldenwolf.

iPhone X: First Dance

The Denver Egotist — Mon, 05 Mar 2018 20:31:30 +0000

National

Apple Australia fully embraces our brave new world.

Vegas Gun Range Billboard Changed to Read, “Shoot a School Kid Only $29”

The Denver Egotist — Fri, 02 Mar 2018 21:17:29 +0000

National

Damairs Carter / Damairs Carter / MediaPunch / IPx

The advertisement for Battlefield Vegas, an indoor shooting range, had read "Shoot a .50 caliber only $29." The group that altered the billboard, Indecline, also pasted "Defend Lives, Reform Laws" over the range's phone number. Oh, what a difference a few words can make. Powerful statement.

Add the 2018 Audi RS 5 Coupe to Your Bucket List

The Denver Egotist — Thu, 01 Mar 2018 20:21:56 +0000

National

Nike: Choose Go

The Denver Egotist — Thu, 01 Mar 2018 20:09:04 +0000

National

A spot of epic proportions that features a host of notable faces, directed by Edgar Wright of Baby Driver and Hot Fuzz fame. Agency: Must Be Something.

Papercuts Reveals Personalities Behind Denver's Paper Fashion Show

The Denver Egotist — Thu, 01 Mar 2018 20:02:48 +0000

Local

As final preparations for the 2018 Paper Fashion Show take form, Papercuts brings you behind the scenes. A short-short web series featuring exclusive interviews with event producers, sponsors, designers and beneficiaries, folks sit down to chat with Veronika Sprinkel — The One Club for Creativity-Denver's in-house documentarian — to discuss the myriad of ways in which working with paper has transformed their worldview.

In Episode #2, they travel to the studio of Barry Brown Creative — the 2013 Paper Fashion Show winner, DAVA Mentor, and long-standing TOC-D community member. Barry's love affair with paper began at an early age, and today it remains perhaps even truer.

No More Lacoste Crocodile?

The Denver Egotist — Wed, 28 Feb 2018 20:41:34 +0000

National

Solid concept from BETC Paris.

Turkish Airlines: 5 Senses with Dr. Oz

The Denver Egotist — Wed, 28 Feb 2018 20:24:06 +0000

National

Award-winning Danish director Martin Aamund took the reins for this film that debuted during the Super Bowl. Shooting wrapped up within a month across diverse destinations served by Turkish Airlines in Northern Europe, Africa and the Far East. Filmed under extreme weather conditions, with temperatures up to 50° C in the Sahara Desert and below 0° C for the Northern Lights, the commercial celebrates the magic of the human body to excel in diverse conditions. “Widen your world” is the call to the viewer to explore the world, and through it ourselves, with our five senses.

Optical Tape Installation

The Denver Egotist — Tue, 27 Feb 2018 20:59:04 +0000

National

By Darel Carey.

New Reel and Handful of Work from Denver Director/DP/Editor John Roderick

The Denver Egotist — Tue, 27 Feb 2018 20:20:16 +0000

Local

John Roderick and his film production company Neu Productions have been cranking out quite a bit of new work lately. First up, an evolving reel from John — highlighting people, the planet and brands that are serving the greater good and inspiring us to live closer to the outdoors.

Next, John and Neu Productions teamed up with Director/DP Ryan Gibb to shoot a series of RBC (Royal Bank of Canada) spots that feature Olympic bronze medalist Mark McMorris.

Finally, John teamed up with Red Bull Media House and NBC Sports for the "Peak Season" documentary, featuring Olympic gold medalist Mikaela Shiffrin. The film follows the Olympic lead-up journey of one of today's youngest and most accomplished ski racers through the incredible pressures and process of the sport. Roderick spent 6+ months on the road serving as director of photography.

#ShitToHit: Friday, March 2 - Dagny Scott + Leslie Freeman, Co-Founders of Fearless Unlimited @ Madelife's Caffeinated Mornings

The Denver Egotist — Tue, 27 Feb 2018 20:09:06 +0000

Local

Join us for an inspiring conversation with Dagny Scott and Leslie Freeman, Co-founders of Fearless Unlimited — a brand strategy and social impact consultancy committed to unleashing potential for brands moving the world forward. The discussion will build off the notion that to help brands (and people) in today's age of change move forward it's imperative that they truly understand and know their truth.

About Dagny & Leslie

Dagny Scott:
Co-Founder, Fearless Unlimited

Dagny Scott is a founding partner of Fearless Unlimited, a brand strategy and communications agency. Fearless helps brands and organizations capitalize on opportunity in rapidly changing times by aligning their strategy, story and actions. Scott is known for developing category-leading positioning for brands, businesses and issues. Over the years she has received multiple awards and recognition for her work, including an Emmy nomination and Effie’s and Jay Chiat Awards for Strategic Excellence. Formerly the head of Crispin, Porter + Bogusky’s strategic planning department, she oversaw award-winning strategy for brands including MetLife, Baby Carrots, Microsoft Windows, Nike, Old Navy, Kraft and Best Buy.

Leslie Freeman
Co-Founder, Fearless Unlimited

Leslie Freeman is a founding partner of Fearless Unlimited, a brand strategy and communications agency. Fearless helps clients own their story, change perception and transform culture. Leslie works with leaders and teams to unleash potential through brand positioning, reputation-building, and connecting with audiences in meaningful and influential ways. Her expertise comes from years of running large advertising engagements at Crispin Porter + Bogusky and Media Arts Lab, and leading the Strategic Transformations practice at The Glover Park Group in Washington, D.C. She is known for her award-winning work with Apple, Twitter, American Express, Activision, Verizon, Volkswagen, Airbus and more.

KFC Says FCK

The Denver Egotist — Fri, 23 Feb 2018 21:16:55 +0000

National

Amid its ongoing chicken crisis, which has closed many of its U.K. restaurants, KFC took out a full-page ad in two U.K. tabloid papers Friday morning featuring a KFC bucket adorned with the letters in a different order The ad, created by Mother London, is running in the Sun and Metro and is being touted as the best apology ad ever.

How Your Phone is Designed to be Addicting

The Denver Egotist — Fri, 23 Feb 2018 21:13:44 +0000

National

The three design elements that make smartphones so hard to put down, explained by Google’s former design ethicist.

Are these GEICO Commercials?

Fri, 23 Feb 2018 19:23:00 +0000

National

Happiness

The Denver Egotist — Tue, 20 Feb 2018 20:52:39 +0000

National

The story of a rodent's unrelenting quest for happiness and fulfillment. By Steve Cutts.

Universal Parks and Resorts: Fearless Kids Aren’t Born, They’re Made

The Denver Egotist — Tue, 20 Feb 2018 20:50:17 +0000

National

Agency: David & Goliath

Nut Up Industries is a real thing.

Fri, 16 Feb 2018 17:39:09 +0000

National

This is beautifully shot, but seems a little dramatic for a company that sells single serve nuts. The Red Bull-ification of advertising continues apace...

The NRA has gone full-on parody.

Fri, 16 Feb 2018 17:32:37 +0000

National

"Our Greatest Weapon is Truth"? Then why do you need guns? Or a sledgehammer? This could be run on Saturday Night Live as-is and be hilarious.

GoDaddy - Web hosting without hiccups

Fri, 16 Feb 2018 17:21:04 +0000

National

Ready Player One [Trailer #2]

The Denver Egotist — Thu, 15 Feb 2018 21:39:47 +0000

National

Where Did All the Advertising Jobs Go?

The Denver Egotist — Thu, 15 Feb 2018 21:36:39 +0000

National

"For the first time on record, the number of advertising-specific jobs in the U.S. is declining in the middle of an economic expansion, according to government data. The mysterious decline can be explained by two developments, most prominently technology’s invasion of the ad sector and the phenomenon of more corporations trying to emulate outside media companies in-house, which leaves less work for traditional ad firms."

Interesting article in The Atlantic from last week that most assuredly affects you. Read it.