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Nissan's Self-Healing Paint iPad Ad

The Denver Egotist — Thu, 09 May 2013 20:04:24 +0000

National

Simple, effective piece from TBWA\G1 Paris.

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The Denver Egotist — Tue, 30 Apr 2013 16:10:49 +0000

National

Old Spice Announces their New Official Chief Director of Marketing, Mr. Wolfdog

The Denver Egotist — Mon, 11 Mar 2013 15:07:42 +0000

National

Sometimes you gotta eat people, America. That's how business works.

The Most Truthful iPad Ad Ever

The Denver Egotist — Fri, 01 Mar 2013 17:21:02 +0000

National

Snoop Lion: Here Comes the King

The Denver Egotist — Fri, 08 Feb 2013 16:16:32 +0000

National

From the forthcoming album Reincarnated, out April 2013. It's growing on us.

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How to Spend $275 Million in 48 Minutes: Three Super Bowl Ad Trends for 2013

joshhogan — Fri, 01 Feb 2013 20:54:20 +0000

Want to watch $275 Million get spent in 48 minutes? Just tune into CBS at 6:30 p.m. on Sunday to see one of America's greatest primetime displays of violence, debauchery and poor impulse control. And I'm not talking about the Super Bowl…

I'm talking about the Super Bowl ads.

In all seriousness, these days it's no surprise that independent research year after year continues to show that over half of U.S adult viewers plan to watch the Super Bowl as much, or more, for the ads than for the game itself. In fact, social listening measurement findings suggested that in 2012 64% of respondents said that half or more of their conversations online with respect to the Super Bowl were about the commercials themselves.

With the average investment of $4 Million on the line for a 30-second spot, it's no wonder why the CMOs of many of these advertisers are looking to squeeze their investment for every penny.

There are three standout trends that have continued to proliferate the Super Bowl ad space for the last several years (and by all accounts will continue even more in 2013).

01. Online Ad Preview and Teasers

Online Ad Previews and Teasers are becoming more of the norm. VW made the most famous splash last year with its Star Wars parodies that received over 56 Million hits after allwas said and done, largely in part to the pre-release of the spotson YouTube.

This year's early winner goes to the Kate Upton Mercedes spot, which in one week gained over 5 Million views (and counting).

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Humbling news as, by this author's account, this is one of the more ridiculously off-brand spots I've ever seen. Given the fact that the CLA won't even be available for the next 7 months, the brand needs lasting impression and awareness. Regardless of the substance, it's clear that Mercedes knows the value of online traction and will do whatever it takes, no matter how low-brow, to get an early lead among its rivals.

Regarding the idea of Super Bowl teasers, the concept is simple,but the debate still rages on about whether or not the big reveal should be saved for the big game. While we don't promote a "one size fits all" approach to advertising, and I'm sure there are errors to the rule, it's hard to argue with the facts. Mashable reports, "According to YouTube's research, ads that ran online before the Super Bowl last year got 9 Million views, on average. Those that waited? 1.3 Million." With, on average, three times as many views online over broadcast, many could argue that the real winner in all of this is actually YouTube.

02. Ads for Social Democracy

Ads by social democracy are becoming more common in 2013. While Doritos pioneered the concept with their user-generated ads in the past few years, this year we are seeing a greater variety of the concept. For instance, one of the biggest brands in the world, Budweiser, has finally launched a Twitter account in its name. The brand, which had a little more than 600 followers Monday morning, is using the account to promote its upcoming Super Bowl ad, which will feature a Clydesdale foal via their Twitter hashtag campaign. Pepsi is also using their site and Twitterto recruit some of their fans to strike a pose with their can before their half-time show.

But, the big pre-game winners in 2013 seem to be the "choose your own adventure" style ads from Audi and Coke. In what Audi says is a Super Bowl first, they recorded separate endings for their "Prom Night"commercial, and are compiling social votes where the audience chooses the ending. Coke created cokechase.comto tease their spots by highlighting three different sets of teams who are all racing to win a giant coke in the desert. The team with the most votes online will get their spot aired right after the game.

03. Second Screen

This year, more viewers than ever will be watching on a second screen. Now in real-time, technology allows brands to engage with the viewing public on their mobile phone or tablet during the event. For instance, Yahoo's Into_Now pioneered app technology that augments the second screen experience by using the unique audio digital signature in a television show topickup, and serve up, content directly related to that show. CBS estimates ad revenue alone from their second screen engagement to be between $10-$12 Million. Being able to interact with stats,player bios, team formations, highlights and social aspects is an essential part of any second screen approach for the sports enthusiast.

Regardless of all of the hype, a few certainties remain. The Super Bowl represents one of the highest risk: reward ratios in advertising. Because of this, marketers are getting smarter by using not only the right tools, but also the right content to get the consumer's attention. Disintermediation is taking effect and the consumer is finally starting to see large-scale control of and connection with their favorite brands. As our society gets more social and mobile, so does the advertising.

Needless to say, as an advertiser, I am thankful for the Super Bowl. If not for any other time during the year - the Super Bowl gives us an annual magnified window into the progress of advertising. With so much attention to the commercials, it almost makes me feel sorry for the guys on the field.

Almost.

Originally posted on the Rodgers Townsend blog.

Simply Brilliant SportsCenter Spot

The Denver Egotist — Mon, 14 Jan 2013 21:37:46 +0000

National

Just a reminder that the best advertising simply twists reality to illustrate its point.

Cool Shit from CES 2013: Audi Piloted Parking

The Denver Egotist — Fri, 11 Jan 2013 18:37:00 +0000

National

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Leo Burnett Budapest Hunting for Creatives

The Denver Egotist — Tue, 08 Jan 2013 16:35:55 +0000

National

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Fireworks In Reverse

The Denver Egotist — Wed, 02 Jan 2013 21:29:20 +0000

National

Nothing more appropriate, now that New Year's Eve is a distant memory.

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Honest Trailers: The Lord of the Rings

The Denver Egotist — Tue, 11 Dec 2012 17:44:42 +0000

National

A Microsoft Kinect, GPS Tracker, Projector, iPhone and openFrameworks Board a Train

The Denver Egotist — Fri, 07 Dec 2012 16:24:54 +0000

National

Check out this fantastic only-in-Japan experiment from audiovisual collective Salad that livens up the commute. The project converts a train window into an augmented reality screen, which allows users to virtually place objects on the train window and watch them go by in real-time.

Touch the train window ! from SALAD a.k.a. PARTICLE AT REST on Vimeo.

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New Social Sharing Buttons

The Denver Egotist — Wed, 05 Dec 2012 20:05:57 +0000

Local

You may or may not have noticed the new buttons under posts that make social sharing of stuff you like on the site easier. We've also added these buttons to each member profile page — so you can go Like and tweet about your profile on the site (or those of friends or agencies you admire) to your heart's content. You'll also find these buttons on each job posting page, so it's easier as a company to socially talk about any active hiring you're doing.

Thanks for sharing. We appreciate it.

The Hindsight Project Presented by Art Directors Club of NY

The Denver Egotist — Wed, 05 Dec 2012 19:51:48 +0000

National

Senior Partner and USA President of Sid Lee, Will Travis, and Creative Partner at Naked, Fernanda "Fefa" Romano, share what they learn when they look back.

Hindsight presented by ADC: Will Travis from Art Directors Club on Vimeo.

Hindsight presented by ADC: Fernanda Romano from Art Directors Club on Vimeo.

Shit is Not a Cool Brand

The Denver Egotist — Mon, 03 Dec 2012 18:34:50 +0000

National

The campaign promotes clean parks in Prague. Agency: Kitchen, Prague.

Via

Finally, Actual Birds Are On Twitter

The Denver Egotist — Mon, 03 Dec 2012 16:13:27 +0000

National

Latvian conceptual artist and creative director Voldemars Dudums created this insanely clever bird feeder using an old computer keyboard and some cubes of bacon fat. When the birds would fly down to snack, their inadvertent key presses were fed to an api that parsed each little tap into a bonafide tweet on the @hungry_birds Twitter account. The birds, mostly tomtits, would tweet roughly 100 times each day and could even be watched live over on Birds on Twitter.

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LED Freerunning in Bangkok

The Denver Egotist — Fri, 30 Nov 2012 15:58:31 +0000

National

Shot every night over two weeks. If you've got the moves, the outfit and time, why not?

Emily's Story

The Denver Egotist — Thu, 29 Nov 2012 16:02:41 +0000

National

“Emily’s Story” is the true story of a child’s life threatening illness and the joy Children’s Wish Foundation brought to her and her family’s life. Beautifully animated by Crush, "Emily's Story" is one film in a campaign for the Children’s Wish Foundation via KBS+P Toronto and sponsored by Gravol. Sniff.

Children's Wish Foundation - Emily's Story from CRUSH on Vimeo.

Life of Pi VFX Breakdown

The Denver Egotist — Wed, 28 Nov 2012 18:34:05 +0000

National

The Only Cartier Box You May Ever Get to Open

The Denver Egotist — Wed, 28 Nov 2012 15:48:14 +0000

National

Interactive designers Zigelbaum + Coelho created a reactive window display, allowing passersby to wave open jewelry boxes at Cartier in NYC.

Projecteo: The Tiny Instagram Projector

The Denver Egotist — Tue, 27 Nov 2012 20:12:01 +0000

National

With an $18k fundraising goal on Kickstarter, he's already raised more than $60k. Looks like this thing is going to go.

Old Spice: Dikembe Mutombo's 4 1/2 Weeks to Save the World

The Denver Egotist — Mon, 26 Nov 2012 17:30:43 +0000

National

As part of their “Believe in Your Smelf” campaign, everyone's favorite men’s musk, Old Spice, has dropped this retro 8-bit game ahead of the Mayan's apparent prediction that the world will end on December 21st. Saving the world has never been so easy, or so needed, or so video game based. Try it out.

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The school of life.

The Auckland Egotist — Wed, 21 Nov 2012 21:38:29 +0000

Yesterday a reader asked us "how do you get into advertising?", our knee jerk reaction was to ship them off to the nearest ad school for a year or so.

Then they told us more about their experiences to date and what a fascinating life they had lived. And as all of us forget from time to time, education is just a base foundation, life is what moulds you into an interesting creative person, ultimately making you more employable than the next guy or gal.

This trending video from Mondo Endruo below seemed an appropriate fit for this editorial.

Why Doesn't MTV Play Music Videos Anymore?

The Denver Egotist — Mon, 19 Nov 2012 18:50:29 +0000

National

In this installment of "Ask A Network Head," Natalie asks the head of programming at MTV why they stopped playing music videos. And gets an honest answer.

The Donky Bike

The Denver Egotist — Wed, 14 Nov 2012 18:14:50 +0000

National

Cargo load is carried on the frame, not the handlebars, so the steering and handling remain light and balanced. Nice idea, for sale now.