TheDieline.com: Package Design

The Dieline Awards: Worldwide Package Design Competition

2009-11-30T20:15:00-08:00

Andrew Gibbs

Communication Arts Annual Winners

2009-11-11T09:19:51-08:00

We rounded up some of our favorite packaging (and most are previously unseen here on The Dieline) from the new Communication Arts Annual. Visit Communication Arts to see all the projects, a few more posted after the jump.

Tub Gin, designed by Red Tettemer:

"We filled a gaping hole in the booze biz with a super-smooth, lone-batch gin. TuB came kicking and screaming into the world in an understated bottle and with a little hair on its chest."

Apple Accessories, design in-house:

"Mac and iPod accessories are packaged using a remarkably simple system. On every box or bag, the labeling is clear, the product is shown actual size and the packaging is recyclable."

Koala Ranch Wineries, designed by Colle + McVoy:

"Koala Ranch Wineries asked us to redesign the labels for their line of value wines and to position them as fun, simple and inviting wines that reflect the region from which they hail."

1300 on Fillmore, designed by Landor Associates:

"We were challenged with developing a specialty foods packaging system for 1300 on Fillmore that would become an extension of the restaurant experience. Differentiating enough to drive sales and awareness of Chef Lawrence, as well as traffic to the restaurant, the packaging brings him to the forefront, while focusing on the artisanal nature of his craft and paying homage to where it all happens—1300 on Fillmore."

Perricone MD, designed by Concrete Design Communications:

"Dr. Perricone and Perricone MD products have had extensive media coverage. The range of products includes topical anti-inflammatory formulations, and dietary supplements that are scientifically designed to promote healthy, youthful skin. We developed a comprehensive campaign that involved updating the visual identity, creating new packaging design, overhauling the Web site and developing both brand and tactical advertising. The design approach was a modern interpretation of traditional apothecary—understated, elegant typography, scientific photography and frosted amber glass."

Big Boss Brewing Co. "Bad Penny," designed by McKinney:

"How do you create beer packaging? Well, start with some beer. Add some WWII bomber names, random trivia, more beer, some gasket seals, a little bit of Spanish, a touch of German, more beer, a few pinup girls, a little bit of luck, more beer, swizzle sticks, mongrel dogs, fairy dust, a dash of kustom kulture, a heavy dose of metallic inks and some more beer. Stir. Serve cold."

High Vale Core Cider, designed by brainCELLS:

"Core Cider hails from the High Vale Orchard, east of Perth, in Western Australia. High Vale was entering the competitive Ready To Drink alcohol market and sought a unique branding solution. The bio-dynamic product was the perfect foil for a clean, simple and sophisticated label design. The transparent paper stock was chosen to showcase the vibrant color of the product, made of organic apples grown at the High Vale farm."

Four more after the jump!

Civilized, designed by Neatly Trimmed Beard:

"We created the Civilized brand for a new micro distillery in northern Michigan. The concept is based on the woodland gentleman of yore; the sort of man who cut wood for a living and wrestled grizzlies for fun, but still found time to wax his mustache and comb pomade through his hair. That in mind, we set out to make something vintage but with some modern flourishes—something both manly and gentlemanly."

Number 4 Performance Hair Care, designed by Bureau Number 4:

"Number 4 High Performance Hair Care was founded with the mission to create a hair care line that runs parallel to fashion, science, art, music and industrial design creative cycles. The Number 4 package design is inspired by the crossover between the essence of Swedish graphic design and the complex industrial minimalism of Japanese package design."

Chipotle in-store packaging, designed by Sequence:

"Chipotle Mexican Grill is one of the fastest growing restaurant-chains in the U.S. Its goal is to change the way the world thinks about and eats fast food by serving high-quality and sustainably-raised food quickly and affordably. We created a new packaging system defined by unique, hand-drawn messages from customers, employees and even ingredients. This lighthearted, passionate approach is a perfect vehicle to convey Chipotle's 'un-chain' philosophy."

Farmer's Leap, designed by Parallax Design:

"Scott Longbottom is a potato farmer and grape grower from Padthaway. Farmer's Leap was his first foray into winemaking, hence the name. Farmer's Leap is a reflection of Scott—uncomplicated, honest and straight to the point. "

Student Spotlight: Pravda Vodka

2009-11-11T08:00:00-08:00

New work from Samantha Ziino, a student at RMIT.

"We had to do a project on an existing polish vodka alcohol. Pravda is a Polish vodka that prides itself on purity & fine ingredients. The bottle & box are white & simple creating an aesthetic purity. A little red is used to distinguish the brand whilst staying true to Polish culture."

Skylark Wine

2009-11-11T05:00:00-08:00

"Skylark Wine - A new range of wines for the New Zealand market. These labels showcase the beautiful illustrations of Hello Von, a London based illustrator."

Before & After: Aquarius Fresh

2009-11-10T22:33:26-08:00

You all may remember Dimaquina for the vibrant work they did on the Popfish packaging awhile back. Well, Daniel Neves, the creative director of the firm, just sent a recently completed packaging and logo redesign project for Coca Cola Brazil for a brand of flavored waters sold there:

"CHALLENGE: Aquarius Fresh must disrupt traditional graphic codification of flavour waters in Brazil and repositioning the brand as the main product reference in brazilian market category.

PROBLEM ANALYSIS: Aquarius Fresh has a colorized liquid, in opposition of other brands. So, colour was the starting point to our strategy going through a sensorial experience and it defines as main element of our visual identity system.

RESULT: We wanted to amplify and change perception of the product in associating Aquarius Fresh to a new experience on consuming. It implies not only in an act of drinking, but an act of seeing, imagining colours and estimulates creativetly associations of different sensorial experiences. Thus, we came over with Synesthesia main idea and create the claim: Aquarius Fresh is drinking a colour! Through Aquarius Fresh liquid colours, we've looked for an packaging experience of our claim as most intense as possible on label and bottle. We made several studies in printing to bring enough luminosity and transparency onto label and to make the aesthetics effect we desired. It was fundamental that graphic design have a graphic system extremelly simple, clean and iconographic to aim the best result. From this point, colours itself did the rest."

See more photos after the jump.

Before & After: Lecompte

2009-11-10T13:34:41-08:00

French design firm Toscara sends in their design for Lecompte Wine:

"The Goal: Go upmarket and express the precious and refined this excellent Calvados Pays d'Auge, clean design without forgetting the roots of the brand. These products are exclusively dedicated to the circuit cellar, restaurant and select bars. Calvados Lecompte received the Grand Prize (Design & Product) at Vinexpo 2007"

See the before shot after the jump.

Student Spotlight: Jacqui Norman

2009-11-10T12:56:19-08:00

"This unique brand of Polish Vodka carries a herb/organic flavour due to the use of Bison grass within each bottle. The Bison roam the Bialoweiza forest in Poland and due to their weight, leave unique bold shaped footprints through the dirt - these shapes acted as inspiration for the bold font I have created for the label name. When people think of Poland they usually associate the country with the war and as traditional - this new/fresh vodka label moves away from that notion and manifests the contemporary side of Poland."

"Tea - bag promotional collateral for K.W.DOGGETT’s ‘JPP SYNTHETIC’ paper range. To communicate the key message of ‘waterproof and durable’, I created a set of 4 tea-bag tags made out of JPP synthetic to allow designers/creatives to be able to physically interact with the paper and witness the effects while dunking the paper into their tea cup. When they are finished with the tag, they can tear off the top and they are left with K.W.DOGGETT’S business details on the other side."

More images of Jacqui's work after the jump.

Studio Spotlight: Betc Design

2009-11-10T08:25:30-08:00

An incredible selection luxury packaging design from French design group Betc Design. Many more after the jump.