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Tous H20

2009-07-10T10:12:13-07:00

Tous H20 is the latest fragrance launched by Perfumes Y Diseño. Tous H20 is being billed as "eco-chic", the glass is made from 25% recycled material and is 100% recyclable, the cardboard box is FSC certified, and a percentage of the profits are donated to support the Intermón Oxfam program which helps provide safe and clean drinking water to disadvantaged communities for as long as the product is on the market.

Scratch

2009-07-09T23:29:38-07:00

Identity and packaging developed by UK firm Brandy.

"Scratch is a great young company helping busy Londoners cook real food. Their meal boxes contain all the fresh ingredients you need to cook a fantastic meal… from scratch.

At the heart of the brand is the product, and we wanted to elevate the honest, fresh ingredients along with the brand name. To achieve this we built the identity around a simple idea: everything the company produces -from meals to business cards – comes ‘from scratch’.

On products this creates a useful double meaning. The description of the meal to be cooked ‘…from scratch’ simultaneously delivers the logo and the idea that this is a product from the Scratch brand."

Andreas Tscheppe Wine

2009-07-09T23:13:05-07:00

Design by Demner, Merlicek & Bergmann:

"Andreas Tscheppe is a native of Glanz, but it is not only he who is indigenous to the area - so too are insects and reptiles which, although endangered elsewhere, are able to thrive in Glanz because of his organic vinicultural methods. Besides showcasing the wine, the new label also puts the spotlight on this aspect of intact nature. The labels do this by means of a 'high gloss highlight' printed onto the label. This also provides an interesting 'double entendre' in the German language - 'Glanz', the name of the town, also has the meaning 'gloss, sparkle, splendour' in German."

Olfabrikken

2009-07-09T23:02:29-07:00

Ølfabrikken Beer packaging designed by Denmark based Inclusive.

via Below The Clouds

Student Spotlight: Artea

2009-07-09T22:36:58-07:00

Artea is a project by Masha Ponomareva, a student at the British Higher School of Arts and Design in Moscow, Russia.

Two more images after the jump.

Fresca and Lavanda

2009-07-09T22:28:37-07:00

More beautiful forms from Lavernia & Cienfuegos:

"Bottles and graphics for two mass-market colognes distributed by Mercadona stores nationwide. The bottles (750ml) are made out of coloured translucent plastic. A modern design with an air of sophistication."

Alton Brown

2009-07-09T22:10:27-07:00

Jageland Hampus, a Swedish designer, has developed a spice range targeted towards the visually impaired:

"I decided to create an identity, packaging, and product design, which is suitable for blind people as well as visually impaired. Blind people cook just as much as people who are visually able, but to make it easier for them, they use a number of different methods including placing text in Braille on all of their products.

The identity logo I designed for the ingredient range is made out of the Braille representation of the letters ‘a’ and ‘b’. Consequently, by only using the elements that is building up the regular letters ‘a’ and ‘b’, Hampus communicated the name of the ingredient range in a strong and simplistic way, which both can be read by blind and visual able."

The Dieline on Twitter

2009-07-09T10:15:30-07:00

Just in case you don't already know, The Dieline is on Twitter! Be sure to follow us to stay up to date with the website, newest posts, news, and the latest packaging related tweets and discussions!