The Digital Blur

Big data leaders have data driven DNA

Jason Heller — Mon, 22 Apr 2013 13:02:52 +0000

McKinsey published this great study on how big data impacts the perofmrnace of marketing along the customer journey. There's one slide I found particularly impactful, which shows the difference in revenue and EBITDA between "big data leaders" vs the rest … Continue reading →

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What It Means to Be the Client of the Future

Jason Heller — Wed, 06 Feb 2013 16:11:56 +0000

As agencies focus on what it means to be the agency of the future, marketers are facing an evolution of their own. Winning the hearts and minds of the the empowered and connected consumer requires the development and integration of … Continue reading →

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Facebook Graph Search and the Power of Discoverability

Jason Heller — Tue, 22 Jan 2013 16:31:10 +0000

The rollout of Facebook's Graph Search is significant on several levels. Google has become the powerhouse that it is because of the power of discoverability. Facebook has earned its way into consumers' hearts (and media share) under a different value … Continue reading →

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Helping Customers Buy, Rather Than Selling to Them

Jason Heller — Tue, 11 Dec 2012 19:05:41 +0000

Can a subtle shift in mindset result in smarter and more effective marketing? Today's connected and empowered consumer has immediate access to reviews, price comparisons, and any other information needed to make informed purchasing decisions and brand selections. The rate … Continue reading →

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Forget about social business – become a digital business

Jason Heller — Fri, 30 Nov 2012 14:54:49 +0000

The marketing services industry is firmly entrenched in the social business hype cycle. Firms are repositioning themselves as experts in social business strategy/consulting/design and preaching the need for social business transformation now. While it was Dachis Group that coined the … Continue reading →

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The Future of Digital

Jason Heller — Thu, 29 Nov 2012 13:46:21 +0000

This is a great overview presentation from Henry Blodget. Enjoy.

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Future Trend: Price vs. Personality

Jason Heller — Wed, 21 Nov 2012 20:38:36 +0000

This is not a 2013 prediction, but rather, the first articulation of a trend that I'm predicting for the future about what brands will mean to the evolving connected and empowered consumer in the coming years. I've been discussing some … Continue reading →

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Digital Marketing Procurement Trends

Jason Heller — Mon, 19 Nov 2012 21:45:47 +0000

Collaboration between marketing and procurement can create better client-agency relationships, and increase the output of agency engagements. Unfortunately, to some marketing departments, procurement can be a four letter word with some marketers – but it shouldn't be. Procurement can and … Continue reading →

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Digital Marketing Procurement

Jason Heller — Tue, 13 Nov 2012 21:45:26 +0000

Thanks to the organizers of Procurecon for Digital and Marketing Services and the enthusiastic marketing procurement professionals looking to bridge the gap between marketing, procurement and agencies. Below is one of my presentations on developing digital knowledge and expertise: Developing … Continue reading →

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Not All Data is “Big Data”

Jason Heller — Mon, 22 Oct 2012 14:54:30 +0000

Big data is all the rage today – and for good reason. Gleaning actionable insights from the disparate fire hoses of unstructured data presents an enormous opportunity — for businesses, technology enablers and consultants alike. However, not all data is big data. in … Continue reading →

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