The Duenitas Digital World Marketing Blog

Trends Shaping the Future of Mobile Advertising

2011-10-11T17:45:00.000-07:00

Throughout this year, mobile ad spending will reach 4,000 million dollars worldwide. This sector is, therefore, one of the great hopes of the advertising industry. In the coming years, mobile advertising will be marked by the following trends:

More targeting

Today, advertisers are betting on mobile advertising using traditional methods of targeting: device, demographic and context, basically. Over the next five years, mobile advertising will be much more relevant to the user and take into account also its location. Geo-targeting advertising will be huge in the years to come, many new applications are popping up that will help target customers according to where they are and where they are planning to go.

More search advertising

Mobile search advertising has now become a major source of investment. In fact, Google's mobile division currently generates most of its revenue through this promotional formula. Within five years, users and advertisers will continue to pursue the search. The only difference is that there will be better targeting techniques, which combined with the searches, generate relevant advertisements based not only on geo-location and keywords, but also search engines index more accurate predictability. Most of it will focus on local searches, where to eat, what stores in the area sell this or that product, where can I find this service, etc.

Better analysis

Currently, the tools to measure the effectiveness of mobile advertising campaigns lack the sophistication that advertisers demand them. Over the next five years, the standards for measuring the efficiency of mobile advertising will have matured and analysis will no longer be an excuse for not investing in the mobile channel.

Greater interactivity

Today, most mobile advertising takes the form of traditional online banners. You can click on them, but in reality are not interactive. Within five years of interactive advertising will be the norm and thus win the favor of users. In addition, technologies such as augmented reality will also help to increase interaction between brands and consumers.

Personal Information

In the near future, this blending of social networks and mobile devices will evolve into what some researchers at Stanford University are calling "personal cloud" that is personal information that accompanies the user wherever he goes. The “Personal Cloud” may be shared by the user with others, and may be used to make purchases, receive information, and other mobile activities. Advertisers will take advantage of this new development to provide real added value offers to the user, not forgetting, though, taking into consideration privacy issues.

Why Should Your Business Have a Mobile Website

2011-10-05T06:26:00.000-07:00

Smartphone’s will soon dominate the mobile market. During 2010 the smartphone industry showed an overwhelming growth. For the first time ever, more smartphones were sold than desktop computers, 100.9 million smartphones in the last quarter of 2010 compared to only 92.1 million computers.

There are many reasons why companies should have a mobile website the same way they have regular website. With the number of smartphone already in use mobile sites are necessary for any business or organization.

Websites are available 24/7 – 365 days. Websites are used in some cases as a store and in others as a point of contact. When the business is closed at night or during the weekend, clients and potential customers can access a website, make purchases, do research, obtain more information, fill out surveys and contact your company. With the use of a smartphone, they ca now do the same things not just anytime they want to, but from anywhere, on the go or while doing other activities like having lunch or watching TV.

Customers nowadays look at a business from a different point of view. They not only look for your store, they want to find it on the Internet, they want to like it on Facebook and they want to follow it on Twitter. In summary they want to be connected with your company in many different ways. Staying connected is a way of life. Clients and potential customers will judge your business by whether or not you have a friendly and optimized mobile site. When your company is up-to-date on technology people can find you easier, thus building a sense of confidence and trust.

People will notice right away that your company or organization are up-to-speed with their website development and technology trends, thus building a new confidence that they might have.

There are many differences between a desktop website and a mobile site. A great desktop website might have a great design and be computer friendly but most of the times it will not work for a smartphone, creating frustration and loss of business. Two key elements of a smartphone are that it has a touchscreen and the screen is small, so your mobile site has to adapt to these new conditions.

Using a mobile website can be a clear and easy way to promote new offers and information to potential customers and clients. It is also a way for keeping people updated and to engage with them. Mobile sites allow for continuous updating of offers and deals and most important they can find your business, your promotions and your deals doing while performing local searches and on-the-go.

If you have a business, designing and developing an effective and optimized mobile website is the key to providing your customers with a great web experience to which they will return to again and again.

Mobile Web is Different

2011-09-22T14:17:00.000-07:00

Mobile users are browsing more and more everyday using their Smarphones. Mobile users use browsing in different ways and for different purposes. It is very important that you realize the differences before you build your mobile site.

Smartphones are not PC’s, they are not built the same way and they are not used in the same way. Users are accessing the web using a small keypad, sometimes with one hand or even a finger or a stylus, and a lot of times their keypad works with predictive text. They are using their mobiles while having a meal, watching TV, while walking from one office to another. Their patience level is much different than the PC or desktop user.

To be able to attract mobile users, you have to do things different and create a great user experience. Consider that now they are viewing your site through a very small screen and via different browsers. Also consider that there are more than 5,000 different types of mobiles, with different configurations and features.

Content and design are different and you have to consider this when applying it to your mobile domain. Mobile users access the web via their smartphones also in different ways and for different reasons. Some users are on the move and some are performing another task while browsing. Your content and your design have to be different.

While on the move the mobile user is looking for information that he needs at that moment, like location, a phone number, make a reservation, or looking for a flight departure time. While performing other tasks, maybe watching TV or texting with friends they are looking for information on a product, reviews, or where to buy it.

Mobile users are not doing research for a business plan, they are not having important video-conference meetings nor they are buying a suit while browsing the internet on their smartphone. These activities are still left for a desktop, as of now, maybe in the near future they will.

More than half of the smartphone users are now browsing the Internet on their mobiles. Your content and design decisions for your mobile site have to attract smartphone users and provide the information that they are looking for, either on the go or while performing other tasks.

Make sure you take into consideration important differences between mobile sites and desktop sites:

Your mobile has to have less and more relevant high-quality content.
Location widgets are critical in mobile sites.
User experience and accessibility is varied so make sure the presentation is great regardless of device and browser

The Shopping Convenience – the Most Important Reason for the Development of Mobile Marketing

2011-09-20T20:37:00.000-07:00

The great number of smartphones in the market is not enough reason to consider incorporating mobile marketing strategies into your marketing mix. It is important to understand the behavior of users, who uses smartphones to shop and who uses them to research products and services. Due to the gradual growth of mobile marketing, emerging differences between age segments and motivations when shopping are worth following and paying attention to. More and more owners of smartphones and tablets are researching products through their mobile, instead of buying (80.8% versus 41.4% respectively) but it varies greatly between different age groups.

The majority of U.S. consumers feel that shopping online is very comfortable for them, but there is a gap between generations when mobile devices get introduced into the equation. Nearly twice of people under 35 agree that researching and purchasing products online is a great way of doing things. But 29 percentage points separated the two groups using a smartphone or tablet while shopping.

The tendency to make impulse purchases also appears to be linked to the purchase via smartphones. People using their smartphone want information on the go and due to this reason impulse shopping is easier and happening more often.

37% of those who buy via mobile spend on average less than $ 5 per purchase. Among the group ranging from 18 to 34 years, 80% of these purchases consisted of music downloads and only 3% were products or services. This figure changes with age: 57% of consumers between 35 and 54 years bought music, while 11% bought products and or services.

This division is also apparent in how payment is processed. The younger group wants to pay via mobile phone - perhaps because the numbers were not very significant and as mentioned the dollar amount is under $5 - while the older group favors credit cards, the most traditional way to pay. People have to begin to trust the use of smartphones for payment, before starting to use it as part of their daily activities.

The only thing that matched both age groups is that the comfort was what drove the purchase behavior via mobile. 37% of respondents cited comfort as the reason for participating in this trade, followed by price (24%). Even when consumers via mobile phones buy and pay thing in different ways, it is of upmost importance to recognize the potential number of users and their comfort nature when researching and purchasing.

Mobile Marketing Can Help Attract and Retain Customers

2011-09-06T12:48:00.000-07:00

Both large and small businesses are quickly learning that one of the fastest ways to directly reach consumers is through their mobile devices. A recent report by Borrell Associates, a media research firm based in Virginia, has revealed that small businesses in the United States are on track to spend nearly $ 800 million in 2011 in mobile ads. Half of the cost, approximately $ 400 million, will go to the creation of mobile promotions that offer contests, coupons and other incentives.

There are more than 64 million mobile users in the U.S., according to Nielsen, and they often use their devices to buy goods and services. Consumers prefer to use mobile devices for banking, travel, shopping, watching videos and listening to music. They also prefer to pay their financial transactions through them. The mobile payment or m-payments as they are known in the industry will be worth 240 billion dollars worldwide in 2011 and is a trend that can reach over a trillion dollars by 2015.

So how can you make the most of this growing trend? To find out, BizBytes gathered a group of experts in mobile marketing in South Florida, Atlanta and New York to offer advice on how to use mobile devices to attract and retain customers. "Small business owners need to plan specific campaigns that reach consumers on their mobile devices," said Martin Lange, executive director of marketing and digital strategy for Ogilvy & Mather in New York. "Text messaging or SMS is a great way to do so. It offers instant communication and instant gratification. It is imperative that customers receive something of value. " What else can you do to maximize their mobile marketing efforts with limited resources?

- Be useful: you can do things like create links within the store, for example, "Can not find the perfect gift? send the text 'help' to 1234 to receive a link to the guide gift for the holidays. " Such information is valuable to the consumer. "

- Reward your best customers, you can always send a coupon for a group of generic mass of consumers through a text message. But why not focus on rewarding your best customers with targeted coupons instead?

- Retain your customers: large brands are doing something great with mobile marketing and rewarding local customers. For example, a restaurant can send a text message to a number of consumers who live or work within a one-mile radius with a coupon for a free drink.

Jump on the mobile marketing band wagon and get your business to the next level.

Should You Follow Everyone that Follows You - The Myth of Reciprocity

2011-09-05T12:59:00.000-07:00

Most people and brands that use social network profiles feel that a lot of friends, fans and followers should followed each other, in an almost perfect reciprocity and interactivity. This ideal dynamic of reciprocity is not so with everyone, both in personal profiles as well as in professional and social life of brands.

Sometimes it is difficult to determine at first glance which followers deserve to be followed. It is viewed as an opportunity to reach out to other users, provide value to each of them and see if it can be a mutually beneficial relationship through a social network.

What can make a brand?

For most brands, it makes sense to follow everyone who has taken the time and trouble to "Follow", "like", etc, your brand. The attitude here is to think of your brand as a means: if you want to be contacted, to respond and to encourage followers it makes sense to increase your audience. There is no doubt that the more followers your brand has the greater the opportunity to spread your message.

People are not brands

The challenge for people, whether celebrities or not, is to discover how to make this dynamic more effective. It’s not so simple: true reciprocity is to match the same level of value in the relationship. If people are offended or think otherwise, they are probably not really interested in reciprocity, but in their own interests only.

Reciprocity is momentary in the digital world

In social networks, if someone decides to follow your profile or your brand, but then time goes by and there is no interest in getting involved in your proposals, then when there is no communication and real reciprocity it becomes a dead follower.

Why filters?

Filters exist for those who use Twitter for personal benefit and use the technology like Hootsuite, TweetDeck, or Lists to filter "noise" that their followers make so that they can focus on those who really provide value. In fact, the most important reason why people like google+ is because they can create "circles", ie, filters. Thus, silence people who they are not really interested in or simply do not know, and amplify those who matter the most. All this has nothing to do with reciprocity. Most people and brands with profiles on Facebook, Twitter or google + interact only with a handful of people, but they still want more and more friends, fans and followers to spread their message far and wide.

So is reciprocity in social media a myth or not?

The Role of Marketing in Tough Times: Increase or Decrease the Investment?

2011-09-01T20:58:00.000-07:00

Companies seek to reduce spending in times of financial crisis and most of the times the first thing to trim down is marketing budgets. Is this a good strategy? During the global recession that began in 2007 with the so-called subprime mortgage crisis, and that later extended to other areas, there was a phenomenon that upset the great minds of advertising and marketing. Under the necessity to cut costs, companies opted in many cases to reduce their branding efforts.

The mistake was costly and the ones that benefited from it were the companies that actually chose to increase their advertising resources and the ones that understood that it was the opportunity to place their brand on the minds of consumers. This way of thinking is understood and practiced by businessmen like Warren Buffet and Carlos Slim, who seized the opportunity and invested, even though no one else did. Several studies point out that this was one of the reasons for their success and increase of their personal fortunes.

Hopefully companies have learnt their lesson and are planning in case a similar crisis hits us again. Now the question pops up again: What role does marketing play in corporate growth in tough times? Some will think that all companies have the same problems and that eventually it will pass and affect us all equally. However, this is not accurate and a crisis will affect in different ways, some more than others, specially those ones that will not incorporate marketing strategies as part of their plan.

The best strategy therefore is for those companies that remain optimistic. Those ones that think that there are doors that close, but certainly there are others that will open and therefore decisions must be adapted to the challenges that are needed in this time of crisis. The worst mistake you can make is to cut investment and strategic positioning of your brand. Always stay in touch with the consumer. Those companies that make an effort to keep the brand personality in these times of crisis and open new investment markets such as online advertising will boom.

It is proven that consumers rethinking their purchasing habits and consumption in times of scarcity. There is evidence that one of the most common actions is the one given by the so-called "substitution effect" that explains how consumers tend to substitute the consumption of one good for another, such as purchasing smaller cars or eat grains and reduce meat consumption. Therefore, we must be careful with the strategies and lead the way to get even closer to consumers.

In addition to maintaining or increasing your investment in advertising, companies also have to manage their current portfolio. All companies have different types of clients: new (we work with them for the first time this year), repeaters (several years), dropouts (have worked with them for a while but they left) and recovered.

What customers should you focus on? The repeat customers they are already loyal to your brand. The first thing to do is to identify them, assess the range of products and services that have been successful in recent years and encourage communication and exchange with them through different means. In addition, find out their unmet needs and expectations and introduce products and services to meet those needs.

Another recommendation has to do with prices. It is not advisable to lower prices of products or services. Reducing prices creates instability and clients begin to doubt about your brand. Clients, your most important asset, who will help minimize the impact of the crisis and strengthen future relationships, have to be sure of what they are buying and why they are consuming your products and services.

Why Invest in Online Marketing?

2011-08-31T11:22:00.000-07:00

Everyday that goes by we receive comments, news and valuable information from the Internet. As an executive or entrepreneur, the immediate question is: Is it worth to be online? and How?

It's easier to be relevant to an online audience.

For most companies the main objective of a marketing campaign is branding and increasing sells. To do this, the first rule of marketing says it is necessary to have frequency and scope, that is, being as many times as possible in as many places. In other words, you can have frequency, but in the case of other media its becomes a challenge, for example, it’s almost impossible to reach high ratings of TV viewers during working hours, or your outdoor advertising viewed while the target is at home.

On the Internet, with the expansion of mobile devices and improvements in speed and connection costs, you may reach your target audience almost anywhere at any time. At home while surfing the internet doing searches, reading online newspapers or magazines; on their way to work while listening to podcasts or other types of audio content, in their jobs while searching, viewing information, and even in during spare time when looking for entertainment or socializing through social networks. The great advantage of the Internet over other media is that it is growing faster than the rest and the reach is far larger. There are more and more companies using it for their marketing campaigns.

It is easier to measure results.

It is a fact that marketing as we know it today has been adding means, without deleting the previous ones. Radio was added to printed materials at the beginning of last century, broadcast TV was added to the media mix in the early 60’s, or pay TV in the early 80's.

Internet gets introduced early this century, with the advantage that it is easier to measure the results of a promotional campaign. If we focus on branding, it is possible to measure through traditional market research, the impact of an online campaign. However, if we focus on sales or transactions, the Internet offers a clear advantage over other media. We can know in real time exactly how many people saw the ad, how many people clicked and how many people did the activity we are looking for: either by making a purchase, registering for product information, filling out a survey, test driving or other activities.

In short, it’s a reality that Internet is revolutionizing the way individuals do things, and marketing is no exception. Companies wishing to maintain its leadership, and that want to avoid falling behind the rest should consider the Internet as a substantial part of their media plan, where a large audience is engaged. Otherwise, its capacity for growth and relevance to their customers may be affected.

Are Happy Customers the Result of Happy Employees?

2011-08-30T16:50:00.000-07:00

A happy customer is one who is faithful to a particular brand and is inclined to recommend it to others. It is also one that knows that the chosen brand, which he or her have previously deposited their trust on, will solve problems and meet his or her expectations.

Customer happiness and satisfaction are influenced by three factors: processes, technology and people. That is, people dealing personally with consumers, the employees of the company are a key part of customer satisfaction.

A recent American Express study reveals that U.S. customers would agree to pay 9% more at companies that provide great customer service. Similarly, a report of RightNow concluded that 85% of consumers would pay more to ensure good customer service from the company they choose to do business with.

What is clear is that the key ingredient for a business to have happy customers is: its employees. According to a Gallup survey of 2009 companies with a high level of satisfaction among both employees and customers, earn up to 240% more than those without such high levels of satisfaction.

With these figures in hand, the so-called "employee branding" has become a coveted object of desire by many companies. A satisfied employee is one that feels involved, motivated and enthusiastic about his or her work and is proud of the company he or she works for.

Satisfied employees will find creative ways to solve customer problems and even involve the customer in creating innovations and solutions. Happy employees also feel more inclined to suggest ideas for improving the company they work for. In this sense, happy employees seem to be the key to creating happy customers.

Still, there remains the question of how to create a working force truly committed to the company. Most companies opt for leadership to create satisfaction for both employees and customers. The following points are important key factors to generate happiness among employees which then in turn is spread to its customers:

- Communicate goals and objectives. Leaders must explain to their employees how their work affects on a daily basis customer experience. It is important that workers feel part of something big and exciting that has a specific goal.

- Communicate realistic goals. You need to create goals and standards of customer service that are achievable by the employees in their daily work.

- Celebrate with employees the goals achieved by the company. Let them know when they are reached and make them part of the celebration.

- Keep employees informed. Workers should be informed regularly on the implementation of the goals of the company to encourage their participation in the company.

- Make managers accessible. The company executives must lead the commitment of its employees towards the customer. The have to be visible and reachable.

The Key to a Successful Mobile Advertising Campaign

2011-08-29T16:05:00.000-07:00

Until relatively recently companies focused on online advertising to offer their products and services in a more cost-effective way, compared to other more traditional channels. Today the mobile phone ranks first as innovative advertising channels. It’s important to know what to do and what to avoid in a mobile advertising campaign.

Considering that four in every ten mobile phones are smartphones and millions of people use their phone to connect to the network, not surprisingly, advertisers have found a world of opportunities to market their products and services. But to take advantage of this new mobile revolution, advertisers have to adapt to new formats and new formulas.

The first is to focus on the target audience and take into account that mobile Internet is no longer something exclusive. For this reason, the first rule is to segment the campaign to ensure that the impact reaches the right target. Therefore, it is important that companies focus not only on criteria such as age and sex, but also in important factors such as day and time most suitable to launch a campaign. Given that smartphones are mostly used between six and eight in the evening, stealing even the small screen role, companies should use to their advantage this time slot for online campaigns since it’s the time most active prospects can be reached.

Remember that mobile advertising is characterized by a much higher level of interactivity compared to traditional media and therefore requires much more personalized approaches, ultimately less massive. For this reason, geo-tagging solutions to deliver ads tailored to the location of the mobile user and coupons are some of the possibilities for maximum response rate.

Another key point to consider when launching a mobile campaign of this kind is compatibility with all mobile platforms, creating individual pages for each device and avoiding the frustration of an audience that can access content from their mobile.

Do not overlook the power of social networks. As in any good campaign, the preferences, needs and weaknesses of the target audience is crucial to accomplish your goal. Blogs and social networks today represent a reliable thermometer when you know how to reach the end consumer because of its networking power.

Finally, we cannot forget that, unlike other channels, the Internet allows you to closely monitor the effect of a campaign. You can measure its effectiveness in real time, through parameters such as impressions or clicks, and it can be rectified if the impact is not the one expected.

Once the campaign is launched it can be closely monitored, time format can be changed, and more interactive messages can be added... Surely if you have a good strategy and follow these tips, success can be expected. Take advantage of the new opportunities provided by mobile marketing.

What do brands want from Google+?

2011-08-26T07:48:00.000-07:00

Google+ continues its rapid expansion and has recently added games and check medals but what about the accounts for brands? A week after Google+ saw the light, the company asked the companies not to open business accounts on the platform. Meanwhile, the product manager for Google+ Christian Oestlien, said his team was working on these functions.

"The platform at the moment is not built for the business use case, and we want to help you build long-term relationships with your customers. Doing it right is worth the wait.” said Oestlien in a post. It also ensures that brands can enjoy integration and analytics AdWords. But to understand better how they should be the trademarks of Google+, Mashable has spoken to some social media experts to create the ultimate list of wishes for the brands.

1. Update circles

Probably the group of contacts in circles is one of the most innovative concepts introduced by Google+. And companies are beginning to see the potential of this new system.

Baochi Nguyen, community manager of Boingo Wireless, said he would like the profiles of brands to be displayed in circles that users could follow, something "similar to the private and public lists of Twitter," he added. In addition, Nguyen believes that brands should be able to add themselves to the circles of communities so they can publish in circles kind of like a forum.

Moreover, these circles could have a live chat interface between brands and customers and a search function that would allow users to find articles on specific business issues. This would involve introducing a kind of social service for the customer. Furthermore, although it could generate a huge amount of spam would be a useful tool for businesses to find their fans based on specific interests and get a very interesting feedback interactions with users.

2. Video chat modified

Google+ users have started using hangouts, a service video chat platform, very creative. And of course, this system can be very useful for companies, if Google does a couple of changes to this service.

This could be established by creating hangouts lead by senior employees of the company to talk to users about the company or its developments. Also, product managers could use this system to get feedback from users on applications, hardware pages or product development. Although it should be noted that the hangouts, in its current form, are available only for the first 10 users to access.

3. More robust API

If you optimize the Google + for brands is important to give companies the freedom to create their own communication tools that can really make a difference.

Google has traditionally made its code open so that developers can use it to customize their own products. But the problem is that this also leads to a lack of quality control, and as the company increases and consumers demand more, to close these doors is almost inevitable.

4. Integrating Google Analytics and Places

The fact that companies place much emphasis on ROI in social media and many use Google Analytics suggests that the integration of these tools are a natural step in Google +.

Tips to Get on the List of the Most Read Tweets

2011-08-25T07:22:00.000-07:00

Twitter is gaining more followers that are engaging in microblogging, not only to be connected to their closest relatives, but also because it has become a perfect way to stay informed and learn new things.

But on Twitter, as everywhere, we all have our egos, and as it grows we expect to provide information and to be read bringing something valuable to the service. Here is a start point to getting your tweets read more and more.

1. Merge

The fact that Twitter limits messages to 140 characters, more than a nuisance, must become our advantage, begin to merge ideas in an entertaining way and trying not to miss the meaning or content. To do this, try to think of headlines because, in fact, that's one of the uses of Twitter, provide news headlines to their users.

Merging is a way of preventing that your messages are spread out in separate tweets. Remember that users are following many other tweeters and if you separate your messages into several tweets you run the risk of not being read.

But remember, merging does not mean you're texting. Your followers do not have to be shortened deciphering your vocabulary.

2. Create interest in your tweets

The same way that you need to customize your blogs to target a particular sector of the population, you need to do with your tweets. Please note that your fans are following because something prompted them to begin to read you and probably is the issue that caught their attention what they want to keep reading. So, think about your particular audience, the type of fan you're looking for and talk about what interests them whenever possible.

3. Create an unusual avatar

The avatar is the first thing that stands out in the timeline. And if you want your tweets to be read you have to get the icon that stands out from other cells and messages. Using an avatar representing a company, brand or organization is the best way to go, but if you use Twitter on a personal basis it’s more complicated, because you need to create an avatar different from the rest.

Most users use a portrait. Be creative and use something unusual? With any mobile application, or any photo editor you can alter your photos to give it an original touch.

4. Be smart and post at peak times

In social networks you can say what you want when you want, but it is also true that no one will read if our fans are not there to do so. Therefore, post new tweets when more fans are connected. A study of TNW shows that the best hours in the United States are between noon and 6 pm, but you might also want to consider other English-speaking users in different time zones.

The Importance of Content in the Smartphone Web

2011-08-24T19:22:00.000-07:00

As a business owner you have to realize that mobile Internet is growing at an uncontrollable rate, and will soon surpass desktop and laptop computers. As the Smartphone gains popularity local searches become more accessible. The challenge is for businesses to have mobile friendly websites. Currently one half of all local searches are performed on mobile devices. As a consequence business owners have to create mobile websites to meet their clients needs.

Smartphone users are surfing the web on-the-go and as a consequence in a very different manner than they would when using their desktop or laptop at home or at the office, sometimes they are multi-tasking and looking for quick information that includes contact information and driving directions. Thus the importance of content that makes it easy for clients on-the-go to find what they are looking for.

Desktop websites use lots of images, text, flash and other elements to make it attractive. Users of Smartphones are not looking for all this. The objectives and goals of a mobile website have to be different and have to be thought through.

As mentioned above, Smartphone web browsers are on-the-go and multi-tasking, reason why business owners have to provide their visitors with fast and concrete information that can easily be read on a small screen.

Goals are always important, but in the case of mobile sites it is crucial that the goal is very well defined and clear, whatever it is – to buy, sign up, visit, reserve, etc.

Properly written content becomes crucial at this point. Desktop websites make use of lengthy text to promote their products and services and to appeal their clients and prospects. Mobile sites cannot disregard the importance of content but it has to be written in a way that it encourages visitors to look around and effectively portrait and sell your product or service.

Achieving a balance between content, images and design is no easy task, but in order to reach customers doing local searches businesses have to balance and find the winning formula. Content has to include call-to-action information, a great design and content that is memorable and to the point, providing the big picture of why customers should buy from your business and not from the competition.

The competition is moving fast and your business cannot stay behind. Mobile sites have to be able to combine your creative side with the functionality of their smartphone device to achieve a great user experience.

The Duenitas Digital World provides a powerful and affordable solution for your Smartphone Web needs. Contact us for a personal demonstration, a ToGo Meeting demo or we can even build a dummy of your home page. joaquin@theduenitas.com