The Eastonsweb Multimedia Blog

A Look Inside Charlotte.com

Kristina Hill — Sun, 20 Jul 2008 13:10:43 +0000

Anyone who’s followed the news recently knows that daily newspapers are experiencing dramatic change. (Need to get up to speed? Check out stories here, here, and here). Most of these changes are driven by the fact that more and more people are using online newspapers (or the Web in general) as sources for news and [...]

Win an Award? Don’t Make This Mistake!

John Easton — Fri, 11 Jul 2008 15:29:32 +0000

Successful companies are always winning impressive trade and community awards but all too often they neglect to use the award to market their organization. If there is a banquet associated with the award, professionally produced videos are often used to highlight each recipient. I know because we produce such videos for professional and community clients [...]

Go DIY or Pro With Your Video

John Easton — Thu, 03 Jul 2008 03:12:37 +0000

In my line of work I often come across people contemplating creating their own video vs. hiring a professional producer. Which option is the best? Well, either one depending on your goal and your eagerness. If brand and image are central to your project (commercial for Television or your website) then by all means employ a [...]

What To Ask A Reporter At A Lunch Meeting

Kristina Hill — Sun, 29 Jun 2008 12:58:19 +0000

My public relations professor in college always said that public relations is about “human relations,” which simply is the ability to connect with people. Although this isn’t brain surgery, what can sometimes get lost in the fray as we’re tying to tell our story is that reporters are people we need to connect with, too. One [...]

Entering The Social Media Groundswell

John Easton — Fri, 27 Jun 2008 23:14:07 +0000

The era of social media is in full swing with the growth of myspace communities, Twitter conversations, Ning sites and such. The reasons individuals participate in online communities are pretty clear but how does a business navigate the fast changing maze of social media business development opportunity? If you question why you should consider entering [...]

Finding Keywords for Great SEO Results

John Easton — Mon, 23 Jun 2008 11:00:02 +0000

Last week Kristina posted on the importance of making your online press releases search engine friendly by including relevant keywords. Now that Kristina helped us understand this fact, how do you identify suitable keywords? Below is a list of online resources to help you identify good keywords for your online press releases, your website or [...]

Tips For Avoiding The PR Spam Zone

Kristina Hill — Sun, 22 Jun 2008 14:06:44 +0000

In recent years, there have been numerous print and online stories of reporters blocking the emails of PR people for continuously spamming press releases, story pitches, and other communications - even after the reporters asked to be removed from media contact lists. You can read a few animated and sometimes heated posts about this [...]

Search Engine Optimized Press Releases

Kristina Hill — Sun, 15 Jun 2008 15:23:59 +0000

My last post talked about how press releases have evolved from words on paper (or email) to living multimedia documents that can include video, Web links, images and new methods of distribution such as online press releases. This post will focus on online press releases, a key denominator in the evolution of the press release. Press [...]

Online Networking the FastPitch Way!

John Easton — Tue, 10 Jun 2008 05:01:29 +0000

Unless you have been hanging out on Google Alerts web news monitoring service, FastPitch! Networking probably sounds like a group of ex baseball players turned tech consultants. In reality FastPitch! is a web 2.0 enabled, social networking site that among other things matches business owners with online networking partners based on compatible industry profiles to share [...]

The Ever-Evolving Press Release

Kristina Hill — Sun, 08 Jun 2008 14:37:23 +0000

I was reviewing content on a few press release distribution sites and was amazed at how far press releases have come. Not so long ago, a press release constituted basic copy on paper that was distributed to select reporters in an effort to secure “ink.” Now, press releases in today’s Web 2.0 world have evolved to [...]