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        <title>The Elastic Brand</title>
        <link>http://theelasticbrand.com/</link>
        <pubDate>Tue, 21 Oct 2025 11:41:43 +0000</pubDate>
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        <ttl>60</ttl>
        <language>en</language>
        <copyright>© The Elastic Brand</copyright>
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        <description>The Elastic Brand is a podcast which explores the art of creating outstanding brands. On the show we take a deep dive into what the term "brand" actually means.  We discuss brand storytelling, visual identity, best practices, processes, future proofing brands, accessibility and inclusivity, and so much more.</description>
        <itunes:subtitle>The Elastic Brand is a podcast which explores the art of creating outstanding brands and identities for the digital age.</itunes:subtitle>
        
        <itunes:author>Elizabeth Elcoate </itunes:author>
        <itunes:explicit>no</itunes:explicit>
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          <title>The Elastic Brand</title>
          <link>http://theelasticbrand.com/</link>
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        <itunes:keywords>branding,design,branddesign,graphicdesign,digitaldesign,UI,UX</itunes:keywords><itunes:summary>On each show we’ll take a deep dive into what designing brands for the digital age actually looks like, current best practices, ways these can be improved upon in the future and how best to communicate implementation with clients. Guests will include some of the industries leading brand and digital designers.</itunes:summary><itunes:category text="Arts"><itunes:category text="Design"/></itunes:category><itunes:owner><itunes:email>hello@elizabethelcoate.com</itunes:email><itunes:name>Elizabeth Elcoate </itunes:name></itunes:owner><item>
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      <title>S3 Ep6 Gavin Strange on passion projects, creativity and inspiration</title>
      <pubDate>Fri, 28 Feb 2020 11:33:35 +0000</pubDate>
      <link>https://soundcloud.com/user-909040906/s3-ep6-gavin-strange-on-passion-projects-creativity-and-inspiration</link>
      <itunes:duration>01:12:31</itunes:duration>
      <itunes:author>Elizabeth Elcoate</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:summary>In this episode Liz chats to modern day polymath and all round incredible person Gavin Strange. Gavin is a designer and director at Aardman Animations by day and prolific passion project creator by night.

In the show Gavin and Liz talk about:

- Gavin’s roots in the design industry
- Gavin’s recent passion projects
- Branding passion projects
- Where he finds inspiration
- His processes for different projects
- Working on multiple passion projects at once
- Connecting with subject matter
- Finding fearlessness in your work
- Films, music and art inspiration
- The complexities of creativity</itunes:summary>
      <itunes:subtitle>In this episode Liz chats to modern day polymath …</itunes:subtitle>
      <description>In this episode Liz chats to modern day polymath and all round incredible person Gavin Strange. Gavin is a designer and director at Aardman Animations by day and prolific passion project creator by night.

In the show Gavin and Liz talk about:

- Gavin’s roots in the design industry
- Gavin’s recent passion projects
- Branding passion projects
- Where he finds inspiration
- His processes for different projects
- Working on multiple passion projects at once
- Connecting with subject matter
- Finding fearlessness in your work
- Films, music and art inspiration
- The complexities of creativity</description>
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    <author>hello@elizabethelcoate.com (Elizabeth Elcoate )</author><itunes:keywords>branding,design,branddesign,graphicdesign,digitaldesign,UI,UX</itunes:keywords></item><item>
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      <title>Naomi White on creating brands for social-good businesses</title>
      <pubDate>Thu, 20 Feb 2020 22:29:47 +0000</pubDate>
      <link>https://soundcloud.com/user-909040906/naomi-white-on-creating-brands-for-social-good-businesses</link>
      <itunes:duration>01:06:14</itunes:duration>
      <itunes:author>Elizabeth Elcoate</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:summary>In this episode Liz chats to brand designer, creative director, and speaker extraordinaire Naomi White of Branded by Naomi. Branded by Naomi is a Newcastle based branding agency that works with social-good organisations.

In the show Naomi and Liz talk about:

- Redesigning the Branded by Naomi website
- What makes a social-good business
- Challenges working with charities and social-good organisations
 - Naomi’s brand design process
- Branded by Naomi’s most recent projects
- Favourite projects that Naomi has worked on
- Naomi’s favourite brands</itunes:summary>
      <itunes:subtitle>In this episode Liz chats to brand designer, crea…</itunes:subtitle>
      <description>In this episode Liz chats to brand designer, creative director, and speaker extraordinaire Naomi White of Branded by Naomi. Branded by Naomi is a Newcastle based branding agency that works with social-good organisations.

In the show Naomi and Liz talk about:

- Redesigning the Branded by Naomi website
- What makes a social-good business
- Challenges working with charities and social-good organisations
 - Naomi’s brand design process
- Branded by Naomi’s most recent projects
- Favourite projects that Naomi has worked on
- Naomi’s favourite brands</description>
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    <author>hello@elizabethelcoate.com (Elizabeth Elcoate )</author><itunes:keywords>branding,design,branddesign,graphicdesign,digitaldesign,UI,UX</itunes:keywords></item>
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