Email Design Review

Gmail Quick Actions for Email Marketers

Elliot Ross — Thu, 16 May 2013 10:42:09 +0000

Image via The Next Web Google have announced a new selection of features that allow email marketers to add interactivity to email campaigns via the Gmail interface. It means that we can mark up information such as event details or … Continue reading →

Web Fonts in Email

Elliot Ross — Wed, 01 May 2013 21:59:11 +0000

We recently had a client ask to use the Open Sans web font in an email campaign, which we eventually got working, so I thought I’d share the process. The client has a large amount of mobile users, so the priority … Continue reading →

Infographic: Top Email Design Best Practices

Elliot Ross — Thu, 21 Mar 2013 14:14:23 +0000

This infographic from the EmailMonks has plenty of great recommendations and ideas on best practices for designing email – worth printing out and keeping to hand.

#emailtip Use Gravatar to set a profile image

Elliot Ross — Thu, 07 Mar 2013 23:22:44 +0000

This takes two minutes and is totally worth it – register your sending address with Gravatar, add a profile picture, and certain email clients will add the icon next to your emails in the inbox. A quick test shows that … Continue reading →

A note on Responsive Email Design

Elliot Ross — Thu, 25 Oct 2012 21:06:14 +0000

I’ve noticed quite a bit of discussion around use of responsive design in email, particularly whether it’s worth investing the time and therefore money, and if it does indeed drive results (Sidebar: I can’t share specifics, but the stats my … Continue reading →