The Escape - Design & Web Agency

The cost and value of search engine optimisation

Craig Killick — Thu, 09 Jul 2009 11:57:24 +0000

Coffee Republic went into administration this week. A commentator I heard on the radio made a great point about the perceived value of a cup of coffee versus [say] a meal for a tenner deal from Marks and Spencer. Basically, if you buy the meal for a tenner, you get an experience that can be valued [...]

Google marches on… now with a new O/S?

Tony Armstrong — Wed, 08 Jul 2009 15:31:04 +0000

After the release of the Google Chrome browser last year the company has just announced a new operating system, Google Chrome OS, which they describe as “a natural extension of the Chrome project”. The emergence of this new operating system will be aimed initially at small, low-cost netbooks, but will likely rolled out for use [...]

Michael Owen - the brand and the brochure

Ian Mumford — Mon, 06 Jul 2009 13:55:36 +0000

On Friday we saw Sir Alex Ferguson sign Michael Owen on a 3 year contract with a salary based on appearances and results on the pitch. In the media it’s dividing opinion considerably. It’s either a crazy step backward for Man Utd after selling Ronaldo for 80 million, or a stroke of genius that could [...]

Twitter and having a conversation in a pub

Craig Killick — Thu, 02 Jul 2009 11:36:51 +0000

So everywhere you turn, companies seem to be turning to Twitter to engage with their audience. But, is it actually happening? For me, Twitter is becoming like a busy pub on a Saturday night. I want to have conversation but: who do I choose to talk to? I can’t get into a good conversation because it’s too damn noisy! Even [...]

E-canvassing

Tony Armstrong — Thu, 18 Jun 2009 10:49:29 +0000

Is iPhone art, mobile art, finger art (call it what you like) establishing itself as a genre in its own right? That would seem to be the case with an increasing number of artists springing up all over the place using the Apple iPhone as their ‘electronic’ canvas. Many of the pictures have been created with small, [...]

Make The Escape Workshop

Craig Killick — Fri, 12 Jun 2009 10:20:23 +0000

In the past, and perhaps even now, marketing and sales departments used to fight like cat and dog. Marketing looking to create a sustainable route, compared to sales who JUST WANT IT NOW! For me, they work hand-in-hand - especially in a small business. That’s why we’ve teamed up with Daryll Scott of Noggin to create an [...]

Clean Windows. Microsoft confirms release date for all-new operating system.

Tony Armstrong — Thu, 04 Jun 2009 18:42:46 +0000

Microsoft has confirmed the release date for its brand new operating system Windows 7 as 22nd October 2009.

Twitter - a resource for marketing

Craig Killick — Fri, 22 May 2009 07:24:47 +0000

I had a good get together last night (organised by Daryll Scott) with a couple of guys in the fields of branding and PR. I’d go as far as to say it’s the most intelligent conversation I’ve ever had with a PR person (Paul) and we had a good chat about Twitter, amongst other things. When [...]

How to be a graphic designer without losing your soul - a creative bible

Ian Mumford — Wed, 13 May 2009 16:47:08 +0000

A few months ago I finished this book, loved every bit of it and took a lot of learnings from it. I recently read back through one particular chapter and it reminded me just what a fantastic book this is. For any Student, Junior Designer, Senior Designer, Creative Director… hell… anyones who claims to be passionate [...]

Another new Escape website… for a reason

Craig Killick — Tue, 12 May 2009 09:33:28 +0000

Yesterday saw us launch the 10th incarnation of The Escape website. There are a number of reasons why we have launched a new site, just 17 months after the last one. Some are about design, some are about technology, but the main reason is about marketing and how user interaction is the driving force behind good [...]