A lot of list owners eventually run into the problem of not knowing what to write about. If you ever run into that issue, then perhaps this article can help. Here we’ll go over three kinds of emails that you can use over and over again. In fact, if you just rotate between these three kinds of emails, your business will do very well indeed!

Here are three types of emails that your readers will never grow tired of.

=> #1 – The Mailbag, aka The Q&A

The mailbag is basically when users email you questions and you answer those questions. You pull their questions out of a “mailbag.”

Using just this one technique, dating guru David DeAngelo built a $20 million dollar a year info-marketing business. About 80% of his emails were just him answering customer questions.

If you don’t have users emailing you questions yet, hop on internet forums related to your niche and pull a few questions. Answer these questions in your mailing list and encourage others to ask questions as well.

As long as you’re answering relevant questions that others want to hear the answers to, your readers will never grow tired of these emails.

=> The Personal Story (With a Lesson)

This is a great way to have users get to know you more and connect with you emotionally, while getting a lot of value out of your newsletter.

Tell them a personal story. Make it emotional and make sure it has energy to it. Tie in a “moral” or a lesson relevant to your niche or market.

For example, if you run a website about stock speculation, you might tell the story of how you lost a big sum of money in a short period of time. Then, break apart what you did wrong and turn the story into a lesson.

If you ever have trouble coming up with topics, just take out a sheet of paper and start brainstorming for relevant stories that have happened in your life.

=> The How To

This is a fundamental article template. Basically, you teach your users how to do something.

Once you’ve owned a list for a while, you’ll probably run into the problem of having talked about almost everything relevant to your niche. If you do run into that issue, try sending a “how to” email that’s related, but not necessarily directly in your niche.

For example, if you run an internet marketing website, instead of writing yet another article about how to get traffic, why not try writing an article about how to stay concentrated when working from home? Or about how to get over your first website flop?

If you think a little bit outside the box with your how to topics, the possibilities are really endless.

These are three article topics that you can use over and over again without your users getting tired of them. They never get old, because the actual content is always different. It’s just the framework that stays the same. If you ever run out of ideas, try using one of these three to spark your imagination.

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ASH.-12-9-16

If you look around on the internet, you will find a lot of marker research companies that are willing to pay you big money to take part of their surveys online. If you are wondering why they are doing this and how does it work, you may find some of your answers right here.

Why are they paying you? The most important reason is that they need you. You are the consumer and you know better what you want and for what are you willing to pay and they need this information to keep their business going.

Also because people are very busy and don’t have time to answer the survey for free they had to find a way to get the information they need so they pay you. Just think if you would answer a survey for free!

Surveys online are convenient both for the market research company and for the respondent. The company will pay less for commanding the survey and you will sit home, answer the questions and get the money. Traditionally, a face-to-face interaction was needed when conducting a survey and the company would pay a lot of money and let’s don’t mention the time they spent.

The marker research process is another reason. Organization may decide to conduct a market research themselves or they might choose to hire a specialized research company, but before doing this defining the research objectives is crucial. After this, market researchers can use many types of methodologies and research techniques to capture the needed data.

All of the available methodologies collect either quantitative or qualitative information and the use of each depends very much on the research objectives.

When companies need market research they turn to surveys online conducted by specialized companies. For taking the survey all these companies offer some compensation which differs from company to company.

For conducting surveys online you might check out Question, which is a web based service specialized in this domain. Using their online survey software the process is simple, just use the intuitive wizard interface for building your survey, than use the integrated email system to send invitation and view your reports online automatically.

Conducting surveys online is not a problem because the number of market research paid surveys online has increased due to the new telemarketing laws. Both the respondent and the clients have something to win from this because there are no geographical barriers and the benefits increased for both.

In these cases everyone wins, the person taking the survey online and the company that is receiving the information.

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ASH.-12-8-16

Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail.

This may seem like a negative attitude, but unfortunately, it’s the truth. The Internet is a great place to do business, but finding real success is like finding a needle in a virtual haystack. So what’s the problem?

To be honest, the more I surf the Web, the more bad writing I see. I can’t tell you how many sites I’ve visited that feature boring, disorganized, or almost incoherent copy. And let’s face it: if your website can’t communicate your marketing message in an exciting, informative, and professional way, you’re not going to sell much.

If you think the way your website or other marketing materials read just isn’t that important, think again. When you’re trying to sell online, through the mail, or with email, written words are all you’ve got.

If you walked into an electronics store to buy a computer and found their salespeople unhelpful, uninterested, and untrustworthy, would you buy? Of course not. The same goes for your website or sales copy. If someone is reading your homepage and finds your writing sloppy, boring, or skimpy, they’re not going to buy from you.

First, make sure you have ENOUGH copy to explain your product or service. If there just isn’t enough content, people won’t have the information they need to make a decision. Skimpy or sparse sales copy will drive people away faster than anything else.

Next, be careful! When writing your sales copy or website, don’t just rush through to get it over with. A lot of people hate to write, but we’re talking about your only interaction with customers here. Even minor spelling errors, grammatical mistakes, or awkward sentences can add up to a gaping hole in your credibility–and your profits.

Third, get excited about what you’re selling! You don’t have to hype it up to the rafters, but you do need some enthusiasm. Your writing can be exciting and motivational without loosing its credibility. If you don’t get excited about your product, why should anyone else?

These are just the basics, but remember: the way your sales copy or website is written can literally make or break your chances for success. If you have a hard time finding the right words, can’t spell worth beans, or need a little help in the exciting department, don’t be afraid to ask for help from a friend, associate, or professional. When words are all you’ve got, you need to make them count!

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ASH.-12-7-16

Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century.

The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging’s ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered “into their pocket in real time”.

Used properly SMS marketing is really effective Customer Relationship Management as it goes a long way to giving information, knowledge and empowerment to customers and the understanding that “my supplier is really looking out for me”. For example: an insurer or broker sending details of local emergency numbers such as hospitals and consulates.

It’s not all about ring tones and logos. There are many different uses for SMS including notification, emergency advisories, scheduling, news and information and staff collaboration.

SMS can generate very high levels of response, but a campaign must leverage the medium’s strengths and minimize its weaknesses. The key element of a successful campaign is value and entertainment. To market to someone effectively you must provide them value and / or entertainment in each SMS message.

It is also important that your campaign targets recipients who have expressly given their consent to receive messages from you. You must also provide them with a simple and free method of opting out from further messaging.

Successful SMS marketing is about:

– Saying the right thing.

– To the right person.

– At the right time.

The greatest strength of SMS is its immediacy. Examples of how to use it are:

Voting

Voting is an exciting way to engage your audience and let them have their say. Big Brother 3 created 3 million votes.

Instant Win

Instant win prizes where customers can find out if they have won a prize straight away really work.

Timed Vouchers

Timed vouchers drive footfall into your store, bar, club, theater, cinema, petrol station etc and if you want user interaction then using a viral campaign where vouchers can be sent onto friends and family increases response. The SMS advises time the voucher becomes invalid.

Customer Service

Daily recipe ideas, special promotion alerts, diet tips, cocktail recipe ideas, music reviews, release dates, Top 10 charts, in store promotion alerts.

You are only limited by your imagination!

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ASH.-12-6-16

There are several things that you can do to really boost profits within your business but the real secret is collecting emails.
Several companies have already realized huge profit gains by simply adding one simple step to their business…collect your clients name and email address.

Doesn’t sound very profitable until you realize what you can do with that information. No I am not talking about spamming, I am talking about sending emails to your client that they can’t wait to receive.

One business that implemented this technique sells video games, hardware, ext. After walking up to the counter to pay for their merchandise the cashier simply asks for their information and includes the email address of the buyer. What better way to get someone back into your store than inviting them. So how do you send your clients an email without their getting angry and yelling spam?

Send them legitimate offers that make sense. If you just email your client to tell them to come back to your store then their is no real reason for that email. In fact the person who received it might think it to be junk mail. How about setting up your system to email a person 3 days after they purchase from you to let them know that when they come back, they have a 10% discount waiting for them.

You let them know that all they need to do in bring in a special code that you give them or just let them know to mention the email.

There are several ways to profit from you list, especially if you run an online business. What you have read here is just the tip of the ice burg. What is written here is the very basics. The real aspects come with knowing how to multiply profits several times with other email techniques. Beware that when you start an email list you are going to run into several “road blocks”.

One such road block is managing your email list with the right server. Certain domain names get email delivered to your prospects much better than others. This is due to spam blocking my many of the major email companies. Another road block is timing your emails to go out at the right time.

Send your email at the wrong time of day, or even the wrong day, and you may not get any responses. Another big problem is managing spam complaints. So what can you do to ensure that you do things right the first time?

There is a new website that is being released that does reveal many of these major marketing techniques. Many of the secrets revealed have more than doubled profits for several businesses…online and offline. If you are interested in finding out more about the website you will need to see the resource box of this article.

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ASH.-12-5-16

Affiliate marketing benefits both the online business and the affiliate. With affiliate marketing, an online business will have an increase in traffic on the website and consequently generate more sales. An affiliate can earn money just by referring visitors to the website of the online business. Each client visit is converted to an agreed amount for the affiliate. But, does this happen often?

Some affiliates who have been involved in affiliate marketing may answer that the conversion of visits to money does not happen often enough. Are there too many affiliates already? Of course not. The cyberspace has a limitless supply of clients and their numbers are growing every second. There could never be too many affiliates. But there are methods in which one affiliate can earn more money than his counterparts.

These methods have been proven time and again by affiliate marketing experts. Thus, an affiliate must plan to carry out these suggestions so that his income will greatly increase.

Study Search Engine Optimization.

The target clients of affiliates are those that get inside cyberspace and surf the Internet to find information and products. These target clients can easily do the surfing and the searching by using search engines. Therefore, the affiliate’s website should find its way in the first results page of a search engine.

The job now of the affiliate is to find out how to have his website listed and ranked high by search engines and directories. This is why the affiliate should study search engine optimization.

Have Good Content.

Affiliate marketing is not just about selling products or services. It is also providing useful information to the target clients. Thus, the affiliate must make sure that the articles found in his website should be information laden.

If the target clients finds the website useful, they will return to the affiliate’s website again and again, until they are convinced enough to proceed to the website of the online business. But if the client finds the affiliate’s website is all flash and no substance, they will immediately find another and better website.

Promote More Than One Product.

A client likes to be given choices. Thus, the affiliate should respond to this need of clients. The website of the affiliate should be offering options to the client. Each option will be described in terms of advantages and disadvantages. When options are given, convincing the client to patronize a certain product or service becomes easier.

Give Away Free Products.

The wise affiliate should build loyalty from clients by offering freebies. Such freebies may only be information that can be downloaded by the clients.

With all the above suggestions being kept in the mind by the affiliate, his business of marketing will give him greater returns.

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The Faceless Guru
www.thefacelessguru.com
(12/03/16 C.)

There are many different ways to promote your affiliate program, however, it depends upon what type of program it is, “Your Turnkey Program” or Affiliate Linked-Program for selling a product. Hmm-mm, interesting. What works, what doesn’t?

GET THE WORD OUT!

Bulk Emailing – Bulk emailing use to be the craze. That has changed with the stricter spam rules and penalties, all to protect us. But bulk emailing can be done, if you have an opt-in list. People who have opted-in are to glad receive your emails like through a newsletter.

Classified Ads – Free classified ads can definitely get hits and possibly some sales. But don’t choose this as your only way of getting sales. However, if you have a classified ad site on your website, you’ve got yourself a built-in opt-in list. You can gently sell to them, while verifying or thanking them for their ad.

Traffic Generators – Traffic generators can work on a turnkey site that many others are also partaking in to generate money for themselves. What I found is traffic generators are better suited for turnkey businesses. It is basically a simple way for businesses to entice other people in business to look at your program. You know – it’s the “I’m not really happy with what I’m doing, but what else is out there” syndome. Or it’s the – “I really need another program so that I’m not a one-man Joe in business” syndome. In either case, it’s a safe place to see what’s happening or new on the Internet.

Messageboards, Discussion Groups, Forums – These are great ways to get your message out and be personal at the same time. But you have to follow the rules, and you should contribute constructive and/or helpful information that is relevant to the discussion at hand. This is a time-consuming way to build sales but a great way to build credibility, business relationships, and sales.

Ezine and Safelist Advertising – Ezine advertising and safelist advertising are good methods of advertising. In each case, you have to join their list and follow their rules to submitting your ads.

If you want to try your hand at safelist advertising, I would suggest that you create a separate free email account on Yahoo. Why? A safelist allows all that have joined to submit their ads to you, as well as, you to them. Here, your subject line is your eye catcher, so choose wisely.

Ezine advertising is a very good way to advertise your turnkey site, website, product, or service. You have the option for free (need to watch for their instructions), and various paid ads. What’s great about Ezines? It’s an opportunity to sell to a more targeted market. The more targeted your market is, the better the opportunity to get a sale is.

Articles – Articles are a great way to get the word out about your website and your products. However, please make the article informative or you’ll lose your credibility and the reader.

Search Engine Optimization – If you have a website you should submit to search engines. Increasing your rank on search engines will allow potential customers to see your website before others.

As you can see, there are many methods of promoting but the method of promoting your business is dependent upon whether it is a turnkey affiliate program, an affiliate product of service, or a website. The choice is yours on how you want to promote. Experiment, find what works and what doesn’t. That’s the sure way of learning and growing in the affiliate business.

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If you feel you need some help with your Internet Marketing, such as:

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Thanks for your time,

The Faceless Guru
www.thefacelessguru.com
(12/02/16 C.)

Have you ever walked into a store in your town, and been addressed by name? This has probably happened to you at stores that you frequent often. The shop owner knows your name, and uses it. He remembers you, and he wants you to know that he cared enough about you and your business to remember you. In the offline world, this is just one aspect of customer support.

Customer service like this is almost impossible to achieve on the Internet, but some semblance of it can exist when you personalize your autoresponder messages. Autoresponder messages can be set up to address people by their first or last name – or both. In fact, there is quite a bit of personalized information that can be added, depending on the autoresponder that you are using.

The information is included in the autoresponder messages by using codes. Each autoresponder will use different codes to insert the information in your messages. You simply write your message, and put the codes where you want the personalized information to appear. For instance, your message may start out with ‘Hello (code for first name)! In this case, the person’s first name will be inserted where that code is.

Personalizing your autoresponder messages will most likely improve your response rate. Research has shown that emails that are personalized with the person’s first name are opened more often, and those people are generally more receptive to the contents of the email message.

It is usually very easy to do. You write one message, using the codes where you want the personalization, then, no matter who that one email is sent out to, their personal information will appear where the codes are.

Of course, the autoresponder must collect the information first. This is done with the use of forms that activate the autoresponder. For instance, if you are giving away a free ebook, and you have your visitor fill out a form with their email address to receive the download instructions for the ebook by email, that form should collect any type of information that you want for personalization – such as a first name, as well as the email address.

If that information is not collected, the autoresponder won’t have anything to insert where that code appears in your messages!

Take a look around the control panel of your autoresponder, and find out what type of personalization you can add to your autoresponder messages. You may be very surprised at the improved results!

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ASH.-12-2-16

A great opt-in page can generate opt-ins as high as 30% of the time. However, a poor opt-in page can generate opt-ins less than 10% of the time – sometimes even no opt-ins at all.

What makes a good opt-in page? How can you ensure that people will opt in when they come to your page? Here are a few tips.

=> Make the Benefit 100% Clear

The split second someone lands on your page, they should know what’s there for them.

If your site is going to cure them of acne, they need to know that right away. If it’s going to improve their dating lives, say so in big bold text.

Whatever your site is designed to do, whatever benefit it brings to the user, needs to be loudly and proudly displayed.

Many web owners make the mistake of not clearly stating their benefit to the user. Users sometimes have to read the body text before knowing what’s in it for them. Instead, the main benefit should always be in the headline or the main picture above the fold.

=> What They’ll Get for the Opt-In

What will they get when they opt in? This needs to be detailed with enthusiasm in the body text.

For example, perhaps they’ll receive a free report about something related to your topic. Or they’ll get instant access to an audio interview. Perhaps you’ll reveal a tactic that you’ve briefly described in the past.

Whatever the case, make sure users know exactly what they’ll get the moment they type in their email.

=> Test, Test, Test

Test a wide array of different layouts and sales pitches for your opt-in page.

Start by testing very different websites. Completely different landing pages. Find the one that works the best out of several very different looks and angles.

Then work to narrow the best of the best down. Split test specific words in the headline, images, privacy policy disclosures and more. Just about everything on the page needs to be tested.

=> A Word about Traffic

Often times the conversion rate you get on the opt-in page is more a result of your traffic source than the opt-in page. For example, you may very well get an opt-in rate of 30% on affiliate traffic while getting less than 5% on AdWords traffic.

It’s crucial that you track each traffic source separately to accurately measure your opt-in page’s results. Otherwise a surge in one traffic source could completely skew your data.

If you really make sure users know what they’ll get by coming to your site, create a compelling “hook” product for them to get by opting in and split test meticulously, your conversion rate will keep on increasing week in and week out.

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ASH.-12-2-16

New marketing and promotional ideas! Free! Most are related to internet-based businesses, but even those can usually be adopted in some way to other businesses. Here are half a dozen marketing ideas to get you thinking.

A one-hour coupon. Offline businesses that want to increase the traffic to their websites can announce an “internet coupon” good for a free drink (or whatever). The coupon would be up on the site for an hour, sometime on a Friday, say. Visitors will return again and again to try to be there at the right time to get the freebie. If you collect pay-per-click advertising fees, this repeat traffic might be especially profitable.

Free gift article teaser. A free gift is certainly not a new marketing idea, but it hasn’t been done much in internet article “resource boxes.” My click-troughs from articles increased when I started putting in the author’s resource box, “For more information and a free gift, visit…” The gift is usually a short course, or an e-book. If you don’t want to write an e-book, you can find one with free distribution rights.

Word links for sale. Maybe you have heard about the entrepreneur that sold a million pixels on one web page for a dollar each. Advertisers could buy a minimum of 100, and the image would link to their site. I’ve seen many copycats, but I haven’t yet seen anyone selling words. This could be even better for advertisers, because they could buy the words that are relevant to their products. A page full of random words isn’t pretty, but these things get publicity and traffic for their novelty.

Product user contests. If you have a product that’s used in many ways or many places, this is a great promotional gimmick: a contest to see who has used their cell phone, watch, or whatever in the wildest place or the most unusual way. (“I took my walk man to the north pole!”) Customers could post their stories and photos directly to your company web site. They would return repeatedly to see new stories, and the results of the competition.

Advertising on cereal boxes. A lot of time is spent staring at cereal boxes. Perhaps you could get a good rate on advertising on them. There have had some advertising, but no boxes covered in ads yet. Brokering ad space on cereal boxes could be a good business to get into.

Pay for article placement. Many of us distribute articles to generate traffic to our web sites, and many also pay to advertise. Since articles are especially good marketing tools, why not pay to have other webmasters put them on their sites? This is done for free now, but not often enough. Maybe offer a small one-time fee, with a minimum time commitment. Explain that leaving the article there forever can generate search engine traffic.

Put ads on private cars, advertising on sidewalks, have a contest to see who can get your product mentioned on and seen on TV – there are endless possibilities for new marketing and promotional ideas.

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ASH.-12-1-16