<!doctype html><!-- start coded_template: id:4326268137 path:generated_layouts/4326268127.html --><!--[if lt IE 7]> <html class="no-js lt-ie9 lt-ie8 lt-ie7" lang="en" > <![endif]--><!--[if IE 7]>    <html class="no-js lt-ie9 lt-ie8" lang="en" >        <![endif]--><!--[if IE 8]>    <html class="no-js lt-ie9" lang="en" >               <![endif]--><!--[if gt IE 8]><!--><html class="no-js" lang="en"><!--<![endif]--><head>
    <meta charset="utf-8">
    <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
    <meta name="author" content="Finch Brands">
    <meta name="description" content="Welcome to the Finch Post, the best place for real-world insights into brand and business building.">
    <meta name="generator" content="HubSpot">
    <title>The Finch Post</title>
    <link rel="shortcut icon" href="http://blog.finchbrands.com/hubfs/favicon.ico?t=1495123995910">
    

    <script src="https://static.hsstatic.net/jquery-libs/static-1.1/jquery/jquery-1.7.1.js"></script>
    <script type="text/javascript">hsjQuery = window['jQuery']</script>
    <link href="https://static.hsstatic.net/content_shared_assets/static-1.4040/css/public_common.css" rel="stylesheet">
    <meta property="og:description" content="Welcome to the Finch Post, the best place for real-world insights into brand and business building.">
    <meta property="og:title" content="The Finch Post">
    <meta name="twitter:description" content="Welcome to the Finch Post, the best place for real-world insights into brand and business building.">
    <meta name="twitter:title" content="The Finch Post">


    
    

    
<!--  Added by GoogleAnalytics integration -->

<script>
  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
  })(window,document,'script','//www.google-analytics.com/analytics.js','ga');

  ga('create', 'UA-35714327-1', 'auto');
  ga('send', 'pageview');
</script>

<!-- /Added by GoogleAnalytics integration -->

    


    <!--[if lt IE 9]>
    <script src="https://static.hsstatic.net/content_shared_assets/static-1.4040/js/css3-mediaqueries.js"></script>
    <![endif]-->
    <meta name="viewport" content="width=device-width, initial-scale=1">



<meta property="og:type" content="blog">
<meta name="twitter:card" content="summary">
<meta name="twitter:domain" content="blog.finchbrands.com">
<link rel="alternate" type="application/rss+xml" href="http://blog.finchbrands.com/rss.xml">
<script src="//platform.linkedin.com/in.js" type="text/javascript">
    lang: en_US
</script>

<link href="//cdn2.hubspot.net/hub/-1/hub_generated/template_assets/1495141902003/hubspot_default/shared/responsive/layout.min.css" rel="stylesheet">


<link rel="stylesheet" href="http://blog.finchbrands.com/hs-fs/hub/2378782/hub_generated/template_assets/1475860341026/custom/page/Finch_Brands_Sept2016-theme/Finch_Brands_Sept2016-style.min.css">
<link rel="next" href="http://blog.finchbrands.com/page/2">
<link rel="canonical" href="http://blog.finchbrands.com">
    <!-- The style tag has been deprecated. Attached stylesheets are included in the required_head_tags page variable. -->

</head>
<body class="blog   hs-blog-id-4383219305 hs-blog-listing" style="">
    <div class="header-container-wrapper">
    <div class="header-container container-fluid">

<div class="row-fluid-wrapper row-depth-1 row-number-1 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-global_group " style="" data-widget-type="global_group" data-x="0" data-w="12">
<!-- start coded_template: id:4326267972 path:generated_global_groups/4326267962.html -->
<div class="" data-global-widget-path="generated_global_groups/4326267962.html"><div class="row-fluid-wrapper row-depth-1 row-number-1 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-cell custom-header custom-header-desktop" style="" data-widget-type="cell" data-x="0" data-w="12">

<div class="row-fluid-wrapper row-depth-1 row-number-2 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12">

<div class="row-fluid-wrapper row-depth-1 row-number-3 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-cell custom-header-wrap" style="" data-widget-type="cell" data-x="0" data-w="12">

<div class="row-fluid-wrapper row-depth-1 row-number-4 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-rich_text custom-logo" style="" data-widget-type="rich_text" data-x="0" data-w="12">
<div class="cell-wrapper layout-widget-wrapper">
<span id="hs_cos_wrapper_module_147285196312043626" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><a href="http://finchbrands.com/"><img src="http://blog.finchbrands.com/hubfs/Finch_Brands_Sept2016/logo.png?t=1495123995910" alt="finchbrands"></a></span>
</div><!--end layout-widget-wrapper -->
</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

<div class="row-fluid-wrapper row-depth-1 row-number-5 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-cell custom-header-fixed" style="" data-widget-type="cell" data-x="0" data-w="12">

<div class="row-fluid-wrapper row-depth-2 row-number-1 ">
<div class="row-fluid ">
<div class="span9 widget-span widget-type-menu custom-menu-primary" style="" data-widget-type="menu" data-x="0" data-w="9">
<div class="cell-wrapper layout-widget-wrapper">
<span id="hs_cos_wrapper_module_13884994340213" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_module_13884994340213" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="Finch_Brands_Sept2016 Sitemap">
 <ul>
  <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children"><a href="http://finchbrands.com/our-story/">about</a>
   <ul class="hs-menu-children-wrapper">
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/our-story/">story</a></li>
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/what-we-believe/">beliefs</a></li>
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/our-team/">team</a></li>
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/career-opportunities/">careers</a></li>
   </ul></li>
  <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children"><a href="http://finchbrands.com/services/">services</a>
   <ul class="hs-menu-children-wrapper">
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/customer-insights-community/">Customer Insights Community</a></li>
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/brand-development/">Brand Development</a></li>
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/brand-management/">Brand Management</a></li>
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/market-research/">Market Research</a></li>
   </ul></li>
  <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children"><a href="http://finchbrands.com/success-stories/">clients</a>
   <ul class="hs-menu-children-wrapper">
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/success-stories/">success stories</a></li>
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/select-clients/">select clients</a></li>
   </ul></li>
  <li class="hs-menu-item hs-menu-depth-1"><a href="http://finchbrands.com/blog/">views</a></li>
  <li class="hs-menu-item hs-menu-depth-1"><a href="https://finchbrands.com/contact/">contact</a></li>
 </ul>
</div></span></div><!--end layout-widget-wrapper -->
</div><!--end widget-span -->
<div class="span3 widget-span widget-type-raw_html custom-social-icons" style="" data-widget-type="raw_html" data-x="9" data-w="3">
<div class="cell-wrapper layout-widget-wrapper">
<span id="hs_cos_wrapper_module_147285258978567322" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"><div class="head-bar">
<ul class="social">
<li><a href="https://www.facebook.com/finchbrands" target="_blank"><i class="fa fa-facebook"></i></a></li>
<li><a href="https://twitter.com/FinchBrands" target="_blank"><i class="fa fa-twitter"></i></a></li>
<li><a href="http://instagram.com/finchbrands" target="_blank"><i class="fa fa-instagram"></i></a></li>
<li><a href="https://www.linkedin.com/company/207330?trk=tyah&amp;trkInfo=tarId%3A1412802211149%2Ctas%3Afinch%20brands%2Cidx%3A2-1-4" target="_blank"><i class="fa fa-linkedin"></i></a></li>
</ul>
<div class="menu-trigger" style="display:none;"></div>
</div></span>
</div><!--end layout-widget-wrapper -->
</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

<div class="row-fluid-wrapper row-depth-1 row-number-1 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-cell custom-header custom-header-mobile" style="" data-widget-type="cell" data-x="0" data-w="12">

<div class="row-fluid-wrapper row-depth-1 row-number-2 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12">

<div class="row-fluid-wrapper row-depth-1 row-number-3 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-cell custom-header-wrap" style="" data-widget-type="cell" data-x="0" data-w="12">

<div class="row-fluid-wrapper row-depth-1 row-number-4 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-rich_text custom-logo" style="" data-widget-type="rich_text" data-x="0" data-w="12">
<div class="cell-wrapper layout-widget-wrapper">
<span id="hs_cos_wrapper_module_1472927155722116870" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><a href="http://finchbrands.com/"><img src="http://blog.finchbrands.com/hubfs/Finch_Brands_Sept2016/logo.png?t=1495123995910" alt="finchbrands"></a></span>
</div><!--end layout-widget-wrapper -->
</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

<div class="row-fluid-wrapper row-depth-1 row-number-5 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-cell custom-header-fixed" style="" data-widget-type="cell" data-x="0" data-w="12">

<div class="row-fluid-wrapper row-depth-2 row-number-1 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-raw_html custom-social-icons" style="" data-widget-type="raw_html" data-x="0" data-w="12">
<div class="cell-wrapper layout-widget-wrapper">
<span id="hs_cos_wrapper_module_1472927597393144242" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"><div class="head-bar">
<ul class="social">
<li><a href="https://www.facebook.com/finchbrands" target="_blank"><i class="fa fa-facebook"></i></a></li>
<li><a href="https://twitter.com/FinchBrands" target="_blank"><i class="fa fa-twitter"></i></a></li>
<li><a href="http://instagram.com/finchbrands" target="_blank"><i class="fa fa-instagram"></i></a></li>
<li><a href="https://www.linkedin.com/company/207330?trk=tyah&amp;trkInfo=tarId%3A1412802211149%2Ctas%3Afinch%20brands%2Cidx%3A2-1-4" target="_blank"><i class="fa fa-linkedin"></i></a></li>
</ul>
<div class="menu-trigger" style="display:none;"></div>
</div></span>
</div><!--end layout-widget-wrapper -->
</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

<div class="row-fluid-wrapper row-depth-2 row-number-2 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-menu custom-menu-primary" style="" data-widget-type="menu" data-x="0" data-w="12">
<div class="cell-wrapper layout-widget-wrapper">
<span id="hs_cos_wrapper_module_1472927670117150890" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_module_1472927670117150890" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="Finch_Brands_Sept2016-theme Mobile sitemap">
 <ul>
  <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children"><a href="http://finchbrands.com/our-story/">about</a>
   <ul class="hs-menu-children-wrapper">
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/career-opportunities/">careers</a></li>
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/our-team/">team</a></li>
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/what-we-believe/">beliefs</a></li>
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/our-story/">story</a></li>
   </ul></li>
  <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children"><a href="http://finchbrands.com/services/">services</a>
   <ul class="hs-menu-children-wrapper">
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/market-research/">Market Research</a></li>
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/brand-management/">Brand Management</a></li>
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/brand-development/">Brand Development</a></li>
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/customer-insights-community/">Customer Insights Community</a></li>
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/services/">Overview</a></li>
   </ul></li>
  <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children"><a href="http://finchbrands.com/success-stories/">clients</a>
   <ul class="hs-menu-children-wrapper">
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/select-clients/">select clients</a></li>
    <li class="hs-menu-item hs-menu-depth-2"><a href="http://finchbrands.com/success-stories/">success stories</a></li>
   </ul></li>
  <li class="hs-menu-item hs-menu-depth-1"><a href="http://finchbrands.com/blog/">views</a></li>
  <li class="hs-menu-item hs-menu-depth-1"><a href="http://finchbrands.com/contact/">contact</a></li>
 </ul>
</div></span></div><!--end layout-widget-wrapper -->
</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->
</div><!-- end coded_template: id:4326267972 path:generated_global_groups/4326267962.html -->

</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

<div class="row-fluid-wrapper row-depth-1 row-number-2 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-cell bg-image-section" style="" data-widget-type="cell" data-x="0" data-w="12">

<div class="row-fluid-wrapper row-depth-1 row-number-3 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-raw_jinja " style="" data-widget-type="raw_jinja" data-x="0" data-w="12">


<style>
.bg-image-section{
    background-image:url('http://blog.finchbrands.com/hubfs/Finch_Brands_Sept2016/bg_features.jpg?t=1495123995910'); 
}
</style></div><!--end widget-span -->

</div><!--end row-->
</div><!--end row-wrapper -->

<div class="row-fluid-wrapper row-depth-1 row-number-4 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-linked_image custom-badge-image" style="" data-widget-type="linked_image" data-x="0" data-w="12">
<div class="cell-wrapper layout-widget-wrapper">
<span id="hs_cos_wrapper_module_1472936265796345030" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="http://blog.finchbrands.com/hs-fs/hubfs/Finch_Brands_Sept2016/16.png?t=1495123995910&amp;width=145&amp;name=16.png" class="hs-image-widget " style="width:145px;border-width:0px;border:0px;" width="145" alt="16.png" title="16.png" srcset="http://blog.finchbrands.com/hs-fs/hubfs/Finch_Brands_Sept2016/16.png?t=1495123995910&amp;width=73&amp;name=16.png 73w, http://blog.finchbrands.com/hs-fs/hubfs/Finch_Brands_Sept2016/16.png?t=1495123995910&amp;width=145&amp;name=16.png 145w, http://blog.finchbrands.com/hs-fs/hubfs/Finch_Brands_Sept2016/16.png?t=1495123995910&amp;width=218&amp;name=16.png 218w, http://blog.finchbrands.com/hs-fs/hubfs/Finch_Brands_Sept2016/16.png?t=1495123995910&amp;width=290&amp;name=16.png 290w, http://blog.finchbrands.com/hs-fs/hubfs/Finch_Brands_Sept2016/16.png?t=1495123995910&amp;width=363&amp;name=16.png 363w, http://blog.finchbrands.com/hs-fs/hubfs/Finch_Brands_Sept2016/16.png?t=1495123995910&amp;width=435&amp;name=16.png 435w" sizes="(max-width: 145px) 100vw, 145px"></span></div><!--end layout-widget-wrapper -->
</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

    </div><!--end header -->
</div><!--end header wrapper -->

<div class="body-container-wrapper">
    <div class="body-container container-fluid">

<div class="row-fluid-wrapper row-depth-1 row-number-1 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-cell page-center content-wrapper" style="" data-widget-type="cell" data-x="0" data-w="12">

<div class="row-fluid-wrapper row-depth-1 row-number-2 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-post_filter custom-category" style="" data-widget-type="post_filter" data-x="0" data-w="12">
<div class="cell-wrapper layout-widget-wrapper">
<span id="hs_cos_wrapper_module_14730936257618300" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_post_filter" style="" data-hs-cos-general-type="widget" data-hs-cos-type="post_filter"><div class="block">
  <h3>Categories</h3>
  <div class="widget-module">
    <ul>
      
        <li>
          <a href="http://blog.finchbrands.com/topic/branding">Branding <span class="filter-link-count" dir="ltr">(86)</span></a>
        </li>
      
        <li>
          <a href="http://blog.finchbrands.com/topic/podcast">podcast <span class="filter-link-count" dir="ltr">(76)</span></a>
        </li>
      
        <li>
          <a href="http://blog.finchbrands.com/topic/brand-wisdom">Brand Wisdom <span class="filter-link-count" dir="ltr">(30)</span></a>
        </li>
      
        <li>
          <a href="http://blog.finchbrands.com/topic/strategy">Strategy <span class="filter-link-count" dir="ltr">(23)</span></a>
        </li>
      
    </ul>
    
  </div>
</div>
</span></div><!--end layout-widget-wrapper -->
</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

<div class="row-fluid-wrapper row-depth-1 row-number-3 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-cell blog-content" style="" data-widget-type="cell" data-x="0" data-w="12">

<div class="row-fluid-wrapper row-depth-1 row-number-4 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-blog_content " style="" data-widget-type="blog_content" data-x="0" data-w="12">
<div class="blog-section">
    <div class="blog-listing-wrapper cell-wrapper">
        
        <div class="post-listing">
            
            
                <div class="post-item">
                  <div class="post-item-inner">
                    
                        
                        <div class="hs-featured-image-wrapper">
                        <a href="http://blog.finchbrands.com/a-natural-connection" title="" class="hs-featured-image-link">
                        <img src="http://blog.finchbrands.com/hubfs/PiperWai-Main.jpg?t=1495123995910" class="hs-featured-image">
                        </a>
                        </div>
                        
                      
                     <div class="listing-content-wrap">
                        <div class="post-header">
                            <h2><a href="http://blog.finchbrands.com/a-natural-connection">A Natural Connection - Jess Edelstein, Co-Founder of PiperWai</a></h2>
                            <div id="hubspot-author_data" class="hubspot-editable" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author">
                               May
                               03,2017
                            </div>
                        </div>
                        <div class="post-body clearfix">
                            <!--post summary-->

                        </div>
                            
                            <a class="more-link" href="http://blog.finchbrands.com/a-natural-connection"></a>
                                                
                            
                      </div> 
                    
                  </div>  
                </div>
            
                <div class="post-item">
                  <div class="post-item-inner">
                    
                        
                        <div class="hs-featured-image-wrapper">
                        <a href="http://blog.finchbrands.com/a-brand-that-moves" title="" class="hs-featured-image-link">
                        <img src="http://blog.finchbrands.com/hubfs/City-Fitness-Main-3.jpg?t=1495123995910" class="hs-featured-image">
                        </a>
                        </div>
                        
                      
                     <div class="listing-content-wrap">
                        <div class="post-header">
                            <h2><a href="http://blog.finchbrands.com/a-brand-that-moves">A Brand that Moves - Tom Wingert, Marketing Director of City Fitness</a></h2>
                            <div id="hubspot-author_data" class="hubspot-editable" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author">
                               April
                               14,2017
                            </div>
                        </div>
                        <div class="post-body clearfix">
                            <!--post summary-->

                        </div>
                            
                            <a class="more-link" href="http://blog.finchbrands.com/a-brand-that-moves"></a>
                                                
                            
                      </div> 
                    
                  </div>  
                </div>
            
                <div class="post-item">
                  <div class="post-item-inner">
                    
                        
                        <div class="hs-featured-image-wrapper">
                        <a href="http://blog.finchbrands.com/key-ingredients-to-making-ma-brand-decisions" title="" class="hs-featured-image-link">
                        <img src="http://blog.finchbrands.com/hubfs/Ingredients-in-Brand-Decision-MAIN.jpg?t=1495123995910" class="hs-featured-image">
                        </a>
                        </div>
                        
                      
                     <div class="listing-content-wrap">
                        <div class="post-header">
                            <h2><a href="http://blog.finchbrands.com/key-ingredients-to-making-ma-brand-decisions">Key Ingredients to Making M&amp;A Brand Decisions</a></h2>
                            <div id="hubspot-author_data" class="hubspot-editable" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author">
                               February
                               21,2017
                            </div>
                        </div>
                        <div class="post-body clearfix">
                            <!--post summary-->

                        </div>
                            
                            <a class="more-link" href="http://blog.finchbrands.com/key-ingredients-to-making-ma-brand-decisions"></a>
                                                
                            
                      </div> 
                    
                  </div>  
                </div>
            
                <div class="post-item">
                  <div class="post-item-inner">
                    
                        
                        <div class="hs-featured-image-wrapper">
                        <a href="http://blog.finchbrands.com/one-big-idea-identity-crisis-choosing-the-right-brand-strategy-for-your-merger" title="" class="hs-featured-image-link">
                        <img src="http://blog.finchbrands.com/hubfs/best-branding-strategy-ma.jpg?t=1495123995910" class="hs-featured-image">
                        </a>
                        </div>
                        
                      
                     <div class="listing-content-wrap">
                        <div class="post-header">
                            <h2><a href="http://blog.finchbrands.com/one-big-idea-identity-crisis-choosing-the-right-brand-strategy-for-your-merger">One Big Idea: Identity Crisis - Choosing the Right Brand Strategy for Your Merger</a></h2>
                            <div id="hubspot-author_data" class="hubspot-editable" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author">
                               February
                               16,2017
                            </div>
                        </div>
                        <div class="post-body clearfix">
                            <!--post summary-->

                        </div>
                            
                            <a class="more-link" href="http://blog.finchbrands.com/one-big-idea-identity-crisis-choosing-the-right-brand-strategy-for-your-merger"></a>
                                                
                            
                      </div> 
                    
                  </div>  
                </div>
            
                <div class="post-item">
                  <div class="post-item-inner">
                    
                        
                        <div class="hs-featured-image-wrapper">
                        <a href="http://blog.finchbrands.com/building-brands-through-acquisition-amy-kothari-my-alarm-center" title="" class="hs-featured-image-link">
                        <img src="http://blog.finchbrands.com/hubfs/building-brands-through-acquisition.jpg?t=1495123995910" class="hs-featured-image">
                        </a>
                        </div>
                        
                      
                     <div class="listing-content-wrap">
                        <div class="post-header">
                            <h2><a href="http://blog.finchbrands.com/building-brands-through-acquisition-amy-kothari-my-alarm-center">Building Brands Through Acquisition - Amy Kothari, My Alarm Center</a></h2>
                            <div id="hubspot-author_data" class="hubspot-editable" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author">
                               February
                               09,2017
                            </div>
                        </div>
                        <div class="post-body clearfix">
                            <!--post summary-->

                        </div>
                            
                            <a class="more-link" href="http://blog.finchbrands.com/building-brands-through-acquisition-amy-kothari-my-alarm-center"></a>
                                                
                            
                      </div> 
                    
                  </div>  
                </div>
            
                <div class="post-item">
                  <div class="post-item-inner">
                    
                        
                        <div class="hs-featured-image-wrapper">
                        <a href="http://blog.finchbrands.com/10-brand-architecture-strategies-after-ma" title="" class="hs-featured-image-link">
                        <img src="http://blog.finchbrands.com/hubfs/10-Brand-Architecture-MAIN.jpg?t=1495123995910" class="hs-featured-image">
                        </a>
                        </div>
                        
                      
                     <div class="listing-content-wrap">
                        <div class="post-header">
                            <h2><a href="http://blog.finchbrands.com/10-brand-architecture-strategies-after-ma">10 Brand Architecture Strategies After M&amp;A</a></h2>
                            <div id="hubspot-author_data" class="hubspot-editable" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author">
                               February
                               07,2017
                            </div>
                        </div>
                        <div class="post-body clearfix">
                            <!--post summary-->

                        </div>
                            
                            <a class="more-link" href="http://blog.finchbrands.com/10-brand-architecture-strategies-after-ma"></a>
                                                
                            
                      </div> 
                    
                  </div>  
                </div>
            
                <div class="post-item">
                  <div class="post-item-inner">
                    
                        
                        <div class="hs-featured-image-wrapper">
                        <a href="http://blog.finchbrands.com/one-big-idea-boom-or-bust-branding-after-ma" title="" class="hs-featured-image-link">
                        <img src="http://blog.finchbrands.com/hubfs/branding-after-ma.jpg?t=1495123995910" class="hs-featured-image">
                        </a>
                        </div>
                        
                      
                     <div class="listing-content-wrap">
                        <div class="post-header">
                            <h2><a href="http://blog.finchbrands.com/one-big-idea-boom-or-bust-branding-after-ma">One Big Idea: Boom or Bust - Branding After M&amp;A</a></h2>
                            <div id="hubspot-author_data" class="hubspot-editable" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author">
                               February
                               02,2017
                            </div>
                        </div>
                        <div class="post-body clearfix">
                            <!--post summary-->

                        </div>
                            
                            <a class="more-link" href="http://blog.finchbrands.com/one-big-idea-boom-or-bust-branding-after-ma"></a>
                                                
                            
                      </div> 
                    
                  </div>  
                </div>
            
                <div class="post-item">
                  <div class="post-item-inner">
                    
                        
                        <div class="hs-featured-image-wrapper">
                        <a href="http://blog.finchbrands.com/the-role-of-brand-in-ma-success" title="" class="hs-featured-image-link">
                        <img src="http://blog.finchbrands.com/hubfs/The-Role-of-Brand-MandA-Main.jpg?t=1495123995910" class="hs-featured-image">
                        </a>
                        </div>
                        
                      
                     <div class="listing-content-wrap">
                        <div class="post-header">
                            <h2><a href="http://blog.finchbrands.com/the-role-of-brand-in-ma-success">The Role of Brand in M&amp;A Success</a></h2>
                            <div id="hubspot-author_data" class="hubspot-editable" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author">
                               January
                               31,2017
                            </div>
                        </div>
                        <div class="post-body clearfix">
                            <!--post summary-->

                        </div>
                            
                            <a class="more-link" href="http://blog.finchbrands.com/the-role-of-brand-in-ma-success"></a>
                                                
                            
                      </div> 
                    
                  </div>  
                </div>
            
                <div class="post-item">
                  <div class="post-item-inner">
                    
                        
                        <div class="hs-featured-image-wrapper">
                        <a href="http://blog.finchbrands.com/one-big-idea-rebranding-gnc-recipe-gains" title="" class="hs-featured-image-link">
                        <img src="http://blog.finchbrands.com/hubfs/GNC-Rebrand-Main.jpg?t=1495123995910" class="hs-featured-image">
                        </a>
                        </div>
                        
                      
                     <div class="listing-content-wrap">
                        <div class="post-header">
                            <h2><a href="http://blog.finchbrands.com/one-big-idea-rebranding-gnc-recipe-gains">One Big Idea: Rebranding GNC, A Recipe for Gains?</a></h2>
                            <div id="hubspot-author_data" class="hubspot-editable" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author">
                               January
                               25,2017
                            </div>
                        </div>
                        <div class="post-body clearfix">
                            <!--post summary-->

                        </div>
                            
                            <a class="more-link" href="http://blog.finchbrands.com/one-big-idea-rebranding-gnc-recipe-gains"></a>
                                                
                            
                      </div> 
                    
                  </div>  
                </div>
            
                <div class="post-item">
                  <div class="post-item-inner">
                    
                        
                        <div class="hs-featured-image-wrapper">
                        <a href="http://blog.finchbrands.com/the-state-of-the-nfl-brand" title="" class="hs-featured-image-link">
                        <img src="http://blog.finchbrands.com/hubfs/NFL-Podcast-Main.jpg?t=1495123995910" class="hs-featured-image">
                        </a>
                        </div>
                        
                      
                     <div class="listing-content-wrap">
                        <div class="post-header">
                            <h2><a href="http://blog.finchbrands.com/the-state-of-the-nfl-brand">One Big Idea: Hits from All Sides - The State of the NFL Brand</a></h2>
                            <div id="hubspot-author_data" class="hubspot-editable" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author">
                               January
                               21,2017
                            </div>
                        </div>
                        <div class="post-body clearfix">
                            <!--post summary-->

                        </div>
                            
                            <a class="more-link" href="http://blog.finchbrands.com/the-state-of-the-nfl-brand"></a>
                                                
                            
                      </div> 
                    
                  </div>  
                </div>
            
        </div>

        
            <div class="blog-pagination">
                
                    <a class="all-posts-link" href="http://blog.finchbrands.com/all">All posts</a>
                
                    <a class="next-posts-link" href="http://blog.finchbrands.com/page/2">Next</a>
                
            </div>
        
        
    </div>
</div></div>

</div><!--end row-->
</div><!--end row-wrapper -->

<div class="row-fluid-wrapper row-depth-1 row-number-5 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-blog_comments " style="" data-widget-type="blog_comments" data-x="0" data-w="12">
<div class="cell-wrapper layout-widget-wrapper">
<span id="hs_cos_wrapper_blog_comments" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_blog_comments" style="" data-hs-cos-general-type="widget" data-hs-cos-type="blog_comments">
</span></div><!--end layout-widget-wrapper -->
</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

    </div><!--end body -->
</div><!--end body wrapper -->

<div class="footer-container-wrapper">
    <div class="footer-container container-fluid">

<div class="row-fluid-wrapper row-depth-1 row-number-1 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-raw_html " style="" data-widget-type="raw_html" data-x="0" data-w="12">
<div class="cell-wrapper layout-widget-wrapper">
<span id="hs_cos_wrapper_module_14744914816605591" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"><script>
$(window).load(function() {
var body0 = document.getElementsByTagName('body');
var body = body0[0];
var blogClassName = /hs-blog-listing/;
if(blogClassName.test(body.className) == true) {
var largestHeight = 0;
var postItems = document.getElementsByClassName('post-item');
for(var i=0; i<postItems.length; i++) {
var postItemCustomPostContent0 = postItems[i].getElementsByClassName('post-item-inner');
var postItemCustomPostContent = postItemCustomPostContent0[0];
var postItemCustomPostContentHeight = postItemCustomPostContent.clientHeight;
if(postItemCustomPostContentHeight > largestHeight) {
largestHeight = postItemCustomPostContentHeight;
}
}
for(var i=0; i<postItems.length; i++) {
var postItemCustomPostContent0 = postItems[i].getElementsByClassName('post-item-inner');
var postItemCustomPostContent = postItemCustomPostContent0[0];
postItemCustomPostContent.style.minHeight = largestHeight+"px";
}
}
});
</script>
<script src="http://blog.finchbrands.com/hs-fs/hub/2378782/hub_generated/template_assets/1474647448421/custom/page/web_page_basic/stickyKit.min.js"></script></span>
</div><!--end layout-widget-wrapper -->
</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

<div class="row-fluid-wrapper row-depth-1 row-number-2 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-global_group " style="" data-widget-type="global_group" data-x="0" data-w="12">
<!-- start coded_template: id:4326268042 path:generated_global_groups/4326267982.html -->
<div class="" data-global-widget-path="generated_global_groups/4326267982.html"><div class="row-fluid-wrapper row-depth-1 row-number-1 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-raw_html " style="" data-widget-type="raw_html" data-x="0" data-w="12">
<div class="cell-wrapper layout-widget-wrapper">
<span id="hs_cos_wrapper_module_147286199598899720" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"><script src="http://blog.finchbrands.com/hs-fs/hub/2378782/hub_generated/template_assets/1474647199815/custom/page/Finch_Brands_Sept2016-theme/Finch_Brands_Sept2016-main.min.js"></script></span>
</div><!--end layout-widget-wrapper -->
</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

<div class="row-fluid-wrapper row-depth-1 row-number-2 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-cell custom-footer" style="" data-widget-type="cell" data-x="0" data-w="12">

<div class="row-fluid-wrapper row-depth-1 row-number-3 ">
<div class="row-fluid ">
<div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12">

<div class="row-fluid-wrapper row-depth-1 row-number-4 ">
<div class="row-fluid ">
<div class="span11 widget-span widget-type-rich_text custom-footer-content" style="" data-widget-type="rich_text" data-x="0" data-w="11">
<div class="cell-wrapper layout-widget-wrapper">
<span id="hs_cos_wrapper_module_139575398594110" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p>Finch Brands, 325 Chestnut St Suite 1313, Philadelphia, PA, 19106, Phone: 215.413.2686</p></span>
</div><!--end layout-widget-wrapper -->
</div><!--end widget-span -->
<div class="span1 widget-span widget-type-raw_html custom-iframe" style="" data-widget-type="raw_html" data-x="11" data-w="1">
<div class="cell-wrapper layout-widget-wrapper">
<span id="hs_cos_wrapper_module_147286184764691248" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"><iframe frameborder="0" hspace="0" marginheight="0" marginwidth="0" scrolling="no" style="position: static; top: 0px; width: 70px; margin: 0px; border-style: none; left: 0px; visibility: visible; height: 15px;" tabindex="0" vspace="0" width="100%" id="I0_1472862651086" name="I0_1472862651086" src="https://apis.google.com/u/0/se/0/_/+1/fastbutton?usegapi=1&amp;size=small&amp;origin=http%3A%2F%2Ffinchbrands.com&amp;url=http%3A%2F%2Ffinchbrands.com%2Four-story%2F&amp;gsrc=3p&amp;ic=1&amp;jsh=m%3B%2F_%2Fscs%2Fapps-static%2F_%2Fjs%2Fk%3Doz.gapi.en.-wksuZ4vK54.O%2Fm%3D__features__%2Fam%3DAQ%2Frt%3Dj%2Fd%3D1%2Frs%3DAGLTcCORGUtgJMxSo5MTC7fEOZay5GZ-bg#_methods=onPlusOne%2C_ready%2C_close%2C_open%2C_resizeMe%2C_renderstart%2Concircled%2Cdrefresh%2Cerefresh&amp;id=I0_1472862651086&amp;parent=http%3A%2F%2Ffinchbrands.com&amp;pfname=&amp;rpctoken=18416317" data-gapiattached="true" title="+1"></iframe></span>
</div><!--end layout-widget-wrapper -->
</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->
</div><!-- end coded_template: id:4326268042 path:generated_global_groups/4326267982.html -->

</div><!--end widget-span -->
</div><!--end row-->
</div><!--end row-wrapper -->

    </div><!--end footer -->
</div><!--end footer wrapper -->

    
<script type="text/javascript" src="https://static.hsstatic.net/content_shared_assets/static-1.4040/js/public_common.js"></script>


<!-- Start of HubSpot Analytics Code -->
<script type="text/javascript">
var _hsq = _hsq || [];
_hsq.push(["setContentType", "listing-page"]);
_hsq.push(["setCanonicalUrl", "http:\/\/blog.finchbrands.com"]);
_hsq.push(["setPageId", "4383219305"]);
_hsq.push(["setContentMetadata", {
    "contentPageId": null,
    "legacyPageId": null,
    "contentGroupId": 4383219305,
    "abTestId": null,
    "languageVariantId": null,
    "languageCode": null
}]);
_hsq.push(["setTargetedContentMetadata", []]);
</script>

<script type="text/javascript" id="hs-script-loader" async defer src="//js.hs-scripts.com/2378782.js"></script>
<!-- End of HubSpot Analytics Code -->


<script type="text/javascript">
var hsVars = {
    ticks: 1495356725071,
    page_id: 0,
    content_group_id: 4383219305,
    portal_id: 2378782,
    app_hs_base_url: "https://app.hubspot.com",
    language: "en",
    analytics_page_type: "listing-page"
}
</script>





<div id="fb-root"></div>
 <script>(function(d, s, id) {
  var js, fjs = d.getElementsByTagName(s)[0];
  if (d.getElementById(id)) return;
  js = d.createElement(s); js.id = id;
  js.src = "//connect.facebook.net/en_US/all.js#xfbml=1&status=0";
  fjs.parentNode.insertBefore(js, fjs);
}(document, 'script', 'facebook-jssdk'));</script>
<script type="text/javascript">
  window.___gcfg = {
    lang: 'en-US',
    parsetags: 'onload'
  };
  (function() {
    var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true;
    po.src = 'https://apis.google.com/js/platform.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s);
  })();
</script>
 <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="https://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>
 
    <!-- Generated by the HubSpot Template Builder - template version 1.03 -->

<!-- end coded_template: id:4326268137 path:generated_layouts/4326268127.html -->
</body></html>