The Fundraising Authority

Are You Effectively Using LinkedIn at Your Non-Profit?

Joe Garecht — Mon, 30 Jan 2012 17:37:00 +0000

While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn.

As one of the original social networking platforms geared primarily toward professionals and businesspeople, LinkedIn can provide your organization with networking and marketing benefits, no matter the size of your non-profit. Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile:

Establish a Presence

Non-profits should establish a solid presence on LinkedIn by creating a “Company” page with up to date information on the organization. Some examples of well written non-profit company pages include The American Red Cross and United Way of America. Be sure to upload your logo and include current information on the page. In addition to setting up your company page, appoint a key employee as your LinkedIn “voice,” the person who will, through their LinkedIn profile, moderate your activities on the site.

Start to Network

After your home base is set up, it’s time to start networking on the site. The first thing to do is to encourage your current supporters, board of directors, staff, volunteers, donors and friends to “connect” (the LinkedIn version of “friending”) with the staff member you appointed as your on-site point of contact, and to “follow” your company page. In addition, use the “Groups” feature to join several groups that are closely related to your mission. You should also consider joining local business and non-profit groups in your geographical area. Finally, search the “Questions” feature to find LinkedIn members who are asking questions that your organization is uniquely qualified to answer. Serve as a good resource on the site, and seek to connect with the people you help for a longer term relationship on the site.

Market Your Page

As with any social media outlet, you’re non-profit will reap the most benefit from LinkedIn if you actively market your LinkedIn page to people who are interested in your organization. This means asking people who stop by your website, read your e-newsletter, or otherwise show that they are interested in you to “connect” with you on LinkedIn and follow your company page. You should also ask your supporters and those who are already connected with you on the site to spread the word to their colleagues and friends.

Using Status Updates

LinkedIn allows your organization to write short, Twitter-like status updates that will appear on your profile and on the update pages of everyone who is connected with you or following your company. This is one of the most powerful features of using LinkedIn for your non-profit. Use it wisely. Remember, each status update cold be read by hundreds or thousands of people. Resist the urge to update your organization’s status ten times a day. Instead, use the status update line to push relevant facts and asks to your supporters. Reach out to them once per week, twice per week, or once per day to keep them informed and to ask them to take action (such as visiting a certain page on your website).

Starting Your Own Group

Once you’ve gotten your feet wet, gotten your supporters involved and connected, and reached out to build new relationships and networks, it’s time for the LinkedIn coup de grace: creating your own group.

Using the “Groups” feature, create your own LinkedIn group specifically for the use of your supporters and friends. Post relevant information there, ask questions, and upload pictures and logos. Invite all of your followers to join you there and get involved in the discussion. Starting your own group is a great way to open your LinkedIn network up to a real dialogue with your supporters and friends. For more information on using groups and other features of LinkedIn for your non-profit, check out the non-profits section on the LinkedIn Learning Center.

How You Benefit

What can your organization expect to gain from the time and effort you invest in the LinkedIn platform? First, LinkedIn will allow you to draw your current supporters closer by engaging them on yet another level and in another place where they congregate. Secondly, and more importantly, LinkedIn will help you in gaining access to your supporters’ own networks and Rolodexes. As you engage on the site, encourage your supporters to start helping you reach their own connections on LinkedIn.

This article by Fundraising Authority founder Joe Garecht originally appeared as a guest post on A Small Change Fundraising Blog.

The Story of Your Non-Profit

Joe Garecht — Tue, 24 Jan 2012 04:14:26 +0000

How well are you telling your non-profit’s story?

No… I’m not talking about that boilerplate “History of our Organization” that you have on your website. And I’m certainly not referring to the mission statement that committee of your board members hammered out 15 years ago.

I’m talking about story, in its truest sense… Good. Evil. Heroes. Villains. Adventures. Conquests. Battles lost. Battles won.

Wait… you don’t think your organization has a story like that? Let me assure that it could… that it should, if you would let it.

You see, we human beings, we like to think in terms of stories. There’s something about them that speaks to the innermost part of our being. We like to get caught up stories… and not just any stories, but big stories. We like to get caught up in stories and adventures bigger than ourselves, to join together for a common goal and a common good.

These stories have heroes, who fight clearly on the side of the good and right and just, and villains (who may be people, but could be organizations, diseases, or bad situations) that are squarely on the side of wrong.

We all want to be part of a story.

Your non-profit has a story like that… or it could. So, I’ll ask again: how well are you telling your non-profit’s story?

Who is the villain in your story? Is it a disease you are fighting to eradicate? Bad schools for our children? Hunger? Hopelessness?

As for the hero of your story, well… it’s you! Your non-profit, and your team. What makes you uniquely qualified to fight this fight, and win?

And the battles… what battles have there been? When did the hero (your organization) win? Where did you face setbacks?

Finally… what comes next in the story? What is the plan that will lead your heroes to final victory over the bad guys? And… this is key… what resources will you need? How much money will you need to raise?

Now… make your ask. The stage has been set. The story told. All that remains is for others (your prospects) to join your cause, to stand on the side of right and good. And all that requires from them is a simple “yes.”

Every non-profit, no matter how small or large, can think bigger about their story. It doesn’t matter if you’re raising endowments for a major university or collecting coins from schoolchildren to fight homelessness on the streets of your town. You can tell an amazing (and true) story that casts a vision that your donors will want to get caught up in.

So, what are you waiting for? Go be the hero of your non-profit’s story.

Photo Credit: delphwynd

Fundraising Authority Podcast #3: How to Build and Use Fundraising Networks

Joe Garecht — Thu, 19 Jan 2012 19:43:50 +0000

My favorite fundraising strategy for long-term financial stability is the use of fundraising networks. Every non-profit, no matter how small or large, should be using fundraising networks to grow its prospect pool and raise more money from individual and corporate donors.

In today’s episode of The Fundraising Authority Podcast, we talk about fundraising networks… what they are, how to build them, and how to use them:

Also, please note that The Fundraising Authority Podcast is now available on iTunes. To subscribe or listen via iTunes, click here.

How to Launch Planned Giving at Your Non-Profit

Joe Garecht — Tue, 10 Jan 2012 04:00:14 +0000

Planned giving… for many non-profits, particularly small and mid-sized organizations, it’s something we say we want to get around to, but never do. Sure, if someone leaves us a gift in their will, we’ll take it, but for many of us, we never quite get around to launching a planned giving campaign at our charity, even though we talk about it at board meetings and put it on annual “to-do” lists.

The reason so many non-profits keep putting off planned giving is because it seems like it’s complicated. When we think of planned giving, so often we think of lawyers, accountants, legal documents, research… all of the things that sound time consuming and expensive. The truth is, though, that setting up your first planned giving effort can be relatively smooth and painless (see: 4 Common Planned Giving Myths Busted). In this article, we’re going to look at how small and mid-sized non-profits can go about setting up their first planned giving effort.

Defining Planned Giving

For the purposes of this article, “planned giving” is the act of making a commitment to give a charitable organization a major gift, over time or at death, as part of the donor’s overall financial and estate planning.

Planned giving vehicles can get quite exotic. Planned gifts can range from the relatively simple bequest made in a will, to gifts like charitable gift annuities and charitable remainder trusts that provide major gifts to a non-profit while at the same time returning income to the donor.

While you will eventually want to explore all of the options available to you, my recommendation if you are just starting out is to stick with launching a campaign to generate bequests – that is, supporters who agree to leave a portion of their estate to your non-profit. Then, once you have your planned giving campaign gaining momentum, you can investigate all of the other forms of planned giving available to your charity.

Why Planned Giving Matters

Before we go into the six steps you’ll need to take to launch your campaign, I wanted to talk briefly about why planned giving matters, particularly for small and mid-sized organizations. Simply put, every non-profit should be focused (in part) on finding benefactors to leave them planned gifts because there is no better way to plan for the future growth and strength of your organization.

Planned gifts can be game-changing for your organization. Even relatively smaller planned gifts can be used to sustain certain programs or facilities, add capacity, establish endowments, or launch major new initiatives. Plus, to my mind, planned gifts are an excellent return for relatively little cost or upfront investment. You can ask for planned gifts on a regular basis without it costing much money or time, and yet reap amazing windfalls for your organization. So if you haven’t yet launch planned giving, now is the time to start!

Step 1: Research

The first step in launching a planned giving effort for the first time is to do some amount of research. You’ll want to make sure you understand (at a basic level) how planned giving works, and what basic wills look like. If you’re going to be focused on bequests, you won’t need to do much more research than that. Of course, if you’re going to be using more complicated instruments like charitable remainder trusts, you’ll need to spend more time doing research. In either case, spending an hour or two with an attorney focused on estate law would also be worth your time, just to make sure you’re headed in the right direction.

Links to several great resources for understanding planned giving are included at the end of this article.

Step 2: Write

Once you’ve gotten a basic understanding of planned gifts, you’ll want to write up a short (1-2 pages would be fine) document explaining why people should remember your organization in their will, and briefly explaining just how easy it is to do so.

You should also provide a contact person at your organization who will handle calls relating to planned gifts.

Step 3: Publish

Next, I always suggest non-profits publish the information they developed in Step 2 in several places to make sure prospects and donors can find it easily. First, create a planned giving page on your website. Second, create a quick and easy planned giving brochure that you can hand out to prospective donors. Such a donor could be a more expensive full-color tri-fold brochure, or something as cheap and simple as a flyer run off on your in-house copy machine.

Step 4: Launch

You’ve done your research, written compelling copy, and published the information to make sure your donors can find it. Now, you’re ready to launch your first ever planned giving campaign.

First, go to your board. (Preferably, the board chair should launch this type of campaign at a board meeting, by seeking 100% board participation). Ask your board members to take the lead by remembering your non-profit in their will.

Next, go to your key donors and supporters, and ask them to make a planned gift to your organization. This should be treated like any other fundraising ask – and for significant donors, should be done on the phone or in person.

Finally, depending on how often you make direct mail asks of your donor file, consider sending a mailing to your entire donor base asking them to consider remembering your organization in their wills.

Step 5: Recognize

One great way to encourage participation in your planned giving efforts is to recognize your planned giving donors in a Legacy Club or other donor group comprised of everyone who has told you that they have written your non-profit into their will.

As you approach new planned giving prospects, showing them a list of people who have made planned gifts to your organization will help them feel as if they are making a wise investment. Likewise, a Legacy Club will allow you to stay in constant contact with your planned givers to ensure that they don’t fall off of your radar and move their support to another organization.

Step 6: Include

Finally, be sure to include a small note on planned giving in almost everything your non-profit does. Planned giving information should be on your website, included in your newsletters, mentioned on your reply devices (“Check here to receive information on how to support our organization through a planned gift”). The more you remind your donors that you are seeking planned gifts, the more likely they will be to make them.

For more information on promoting your planned giving campaign, read: Simple Low or No-Cost Ways to Promote Planned Giving.

Planned Giving Resources

If you’re looking for more information on planned giving, check out these great resources:

PlannedGiving.com Whitepapers – Great articles on topics running the gamut from establishing planned-giving club newsletters to how to drive traffic to your planned giving website.

Establishing a Planned Giving Program – Good, in-depth article by The Center on Philanthropy at Indiana University.

The Planned Giving Design Center – Provides helpful articles, case studies, and reports.

Donor-Centered Planned Gift Marketing – Written by our good friend and previous guest-poster Michael J. Rosen, this book teaches non-profits how to find new planned giving prospects and move them to make a gift.

Photo Credit: Corey Olsen

Making the Most of Year End Fundraising Appeals

Joe Garecht — Tue, 20 Dec 2011 04:04:42 +0000

The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. Whether your non-profit works on a fiscal or a calendar year, most “regular folks” in the work-a-day world work on a calendar year, and make a significant portion of their yearly donations at the end of the year.

Today, we’re presenting some tips for maximizing your non-profit’s revenue from year end appeals. We’ll start with the basics, and then move on to the advanced tactics.

The Basics of Year-End Fundraising

It’s a simple fact that has been proven time and again in fundraising studies and research: people give to charity at the end of the year. They do this for several different reasons. For individuals, the end of the year is often a time to make up for not giving during the rest of the year, or it can be a time to spend the remainder of your charitable giving budget before the start of the new year. For other folks, the end of the year is simply a time of gift giving, including giving gifts to charity.

For businesses working on a calendar year basis (most do), the end of the year is the time to spend down their charitable giving budgets by making donations, as well as a time to spend down their marketing budgets by purchasing sponsorships for upcoming fundraising events and charitable golf tournaments. As the saying goes, if they have to spend it or lose it to the clean slate of a new budgetary year.

For non-profits, the result of all of this is very simple: if you aren’t making year end fundraising appeals, you are missing out on a potentially large pool of fundraising revenue. Every non-profit, no matter how small or large, should be reaching out at the end of the year.

Generally, you’ll want to stick with your current donors at the end of the year – meaning that, for most organizations, your year-end appeals should be going to current donors, asking them to up their gift or to give again one last time before the year is out.

While some organizations have found success with prospecting at the end of the year, I have found that most givers don’t want to change allegiances at the end of the year… they want to keep giving where they always have, at least through the holidays. Your mileage may vary, but for me, I usually stick to current donors for year-end appeals.

Advanced Strategies for Maximizing Year End Gifts

When planning year end appeals, your goal should be to make an ask (through a letter, call, or other means) to every single current donor – you never know who has money left over at the end of the year to give, so my suggestion is that you try to make sure that every donor gets at least one fundraising communication, or perhaps more (e.g. an e-mail and a piece of direct mail) with your year-end ask.

I have found that diversifying my year-end appeals maximize revenue. Here’s a simple year-end fundraising strategy that I have seen work time and again at small and medium-sized non-profits:

1. First, send out a year-end fundraising direct mail piece to your entire housefile (your entire donor database) asking for gifts.

2. Second, send out a year-end e-mail solicitation to your entire e-mail list, asking for gifts (and tied, thematically, to the direct mail piece). A week later, follow up with another e-mail to all of those on your list who did not open the first e-mail (this is possible with e-mail list servers such as Constant Contact or AWeber). Depending on your tolerance for repeat solicitations, you can also send out a third and final e-mail to the entire list (whether they opened the other e-mails or not) making one last pitch.

3. Finally, have your team (staff and board, or simply staff) make follow up calls to some percentage of the donors who received your letters. You could decide to call only those donors above a certain giving level, or, you could do my favorite: divide your donors into three groups, and call 1/3 of them each year – that way, donors don’t get tired of your year-end fundraising calls or grow to avoid you at the end of the year.

This Issue Sponsored by DoJiggy

Fundraising list management, events, donors and more… for small and medium-sized non-profits. Check out DoJiggy today. Funny name, serious service.

Photo Credit: Andiona

Please note that some links on this page are affiliate links, and The Fundraising Authority may earn commissions when you click on them. Fear not, we never link to or recommend a product that we don’t believe in.

How to Fundraise Like the Big Boys: Tips for Small Development Shops

Joe Garecht — Thu, 15 Dec 2011 21:18:28 +0000

Sometimes it just doesn’t seem fair: you’re working hard, giving your organization’s development program all of your effort and skill, and yet it doesn’t feel like you’re making enough progress. Then you see a major non-profit across town raise $500,000 in a single two week campaign, using their twelve person strong development office and army of volunteers.

Or maybe you’re writing grants, one at a time, and are tired of being beaten to the punch by another organization that has two full time grant-writers on staff, while you have to handle everything from major donor giving to direct mail in addition to trying to knock out one grant proposal per month.

Fear not! Just because you work in a small (or even one-person) development shop, it doesn’t mean you can’t use the same tools as the “big boys” to boost your fundraising and grow your footprint. Sure, they may have more staff or a bigger development budget that you, but you can employ many of the same tricks of the trade as larger non-profits, even with your limited resources.

Here, then, are the top 5 ways you can fundraising like the big boys, no matter how small your non-profit is:

1. Build Fundraising Networks

Large non-profits are very good at asking their board and key supporters to open up their rolodexes to fundraise on behalf of the organization. Likewise, big organizations are great at forming affinity groups like young professionals associations and giving clubs.

These tactics need not be reserved for large non-profits though. In fact, because they allow your staff to multiply their efforts, these tactics are tailor-made for small development shops. To learn more about setting up fundraising networks at your organization, read Building Fundraising Networks.

2. Focus on Cultivation

While larger organizations have enough staff to spend a significant amount of time cultivating prospects before making an ask, many smaller organizations jump the gun and make asks before really cultivating prospects. This is a big mistake. Prospects don’t become lifelong benefactors unless they are properly cultivated.

Even if you have a limited amount of staff, act like the big boys and cultivate before you ask. For more tips on cultivating donors, read The Five Steps of Donor Engagement.

3. Include Planned Giving

Small organizations often shy away from planned giving campaigns because they seem to take up lots of time and resources. They needn’t be. Larger non-profits know that planned giving is a great way to ensure the future financial stability of the organization. In order to benefit from planned giving, your small development shop need not spend a ton of time or money on a major campaign. Simply start asking your donors to remember your organization in their will, and track how many people agree to do so.

For more information on setting up planned giving efforts at your organization, read 20 Facts About Planned Giving.

4. Diversify Your Tactics

Too many small non-profits rely on one major fundraising event per year to raise most of their budget. Likewise, many small shops are grant-dependent, or focus almost entirely on board giving or on direct mail. Putting all of your fundraising efforts into one basket is a recipe for disaster.

Instead, do what the big boys do: diversify your tactics. Don’t rely too heavily on any one fundraising technique. The more successful you are in diversifying, the more stable your non-profit will be in the long run.

5. Be Active Online

Many large non-profits are crushing it online. They’re using websites, blogs, and social media sites to connect with prospects, cultivate and steward donors, make asks, and more. Yet I can’t tell you how many smaller non-profits I have talked to that say they just don’t have the time to “do online.”

Hogwash. Being active online needn’t take hours each day. Make the investment to get your website up to date and looking nice, and then spend 15 minutes each day on Faceboook and Twitter combined. That’s it. You’re active online. You will notice the difference! For more information on having a great online presence, read Fundraising On the Internet.

Being Small Can Be an Advantage!

Of course, as a smaller fundraising shop, you also have one key advantage over larger non-profits: your ability to make decisions and implement changes quickly. At many larger non-profits, changing course or launching a new fundraising effort requires moving through several layers of bureaucracy (and that can take months), but not for you – you can decide and act without delay.

Use this advantage! When things change, refine your game plan. When events arise, react to them in a way that larger organizations can’t. It will give you a leg up in the race for fundraising dollars, as well as be attractive to donors looking to make a good investment.

Are You a One-Person Development Office?

In addition to the tips above, if you’re working in a one-person development shop (either as the one staff member responsible for development, or as an Executive Director who is responsible for fundraising too…) then I want to highly recommend my friend Pamela Grow’s new book and toolkit Simple Development Systems: Successful Fundraising for the One-Person Shop.

Pam’s a pro who’s been in the trenches for a long time. Her new kit is geared towards small, one-person shops, and contains not just an expansive e-book, but also recorded seminars, forms and worksheets and more. If you’re interested in learning more or getting a copy, click here.

Please note that these links are affiliate links. If you make a purchase through one of these links, we will receive a small commission to help defray expenses. Fear not, I never recommend any product or book that I don’t believe in. I have thoroughly reviewed Simple Development Systems and give it my highest recommendation!

Photo Credit: Rita Kravchuk

Using Online Tools to Streamline Fundraising Event Planning

Joe Garecht — Fri, 09 Dec 2011 04:31:51 +0000

Guest post by Kari Kiel

There are many factors you’ll want to analyze following any fundraising event in order to increase efficiency for future fundraisers and improve your success rate. Obviously one indicator of success is based on the total amount of funds raised at the close of your fundraiser. Another may be on overall event attendance, and yet another may be a summary of press coverage received as you were ramping up for the event.

However, there’s more to successful fundraising than just “results”… One very important indicator of success is found through evaluating the planning stage. Here are a few questions you may want to ask yourself:

How organized was the overall process?
Was your organization able to increase efficiencies? (meaning save time, money & resources while increasing awareness, donations, etc.)
What kind of feedback was received from participants, sponsors, volunteers and event attendees? Was their experience positive?
Were participants able to easily inform potential donors about the fundraising event and raise funds using the tools you provided?
How smooth were the day-of-event operations?

The more organized you are, the easier things will fall into place once event day comes along. And if things run smoothly, you are likely to avoid any negative perceptions of your organizations and/or fundraising event. This will encourage participants, sponsors, and volunteers to continue supporting your cause in years to come.

Streamline the Planning Process with Online Tools

Today there are many tools available to help administrators streamline the fundraising event planning process. By utilizing online fundraising software, event planners have access to all event details in one centralized place. Participants can register for the event online and then create a personalized fundraising webpage to help them spread awareness and easily collect online donations. They can also track their personal progress against their goals and compare with other participants, instilling a sense of motivation.

With a back-end system in place, administrators are able to pull numerous reports such as: participant contact information, progress reports, sponsor benefit summaries, etc. This can help organizers administer communications quickly and efficiently to the various parties involved. If there is a change in event venue or an important news announcement, information can immediately be updated on the event fundraising website, and an email created and circulated verses trying to contact individual participants, sponsors and volunteers (as may have been the case in the past).

Smooth Day-of-Event Operations

Event planners may also utilize various reports in an effort to be more organized on event day. Participant registration lists can be printed prior to the event. These reports include a plethora of information including pre-purchased merchandise, team assignments, summary of funds raised (for prizes), gift bags, etc. This type of reporting allows for easier event check-in. As soon as participants give their name, volunteers have detailed information about the person, their fundraising accomplishments, items they have purchased, etc.

There are also event check-lists that serve as a guide from set-up through the close of the event to ensure nothing is forgotten. If the event has sponsors, reporting tools can help planners identify sponsor benefits, and facilitate special acknowledgements to VIPs when they arrive. Remember…often registration is the first impression participants, sponsors, donors and attendees will have. This is a representation of your fundraiser and your organization, so you’ll want to do all you can to avoid bottle-necks and keep things running smoothly!

Easily Manage Ancillary Events (such as Charity Auction)

If a charity auction is part of your fundraising event, online auction software not only allows for easy tracking and management of the various auction items and bids, but can also help kick-start the bidding process. With an online auction, people may place bids prior to the event date. Planners may then easily print up auction bid sheets with last current bid amount stated. This is a great way to encourage bidding to continue (as often people don’t like to be the first bidder).

An auction brochure can also easily be created simply by pulling together all of the information that has been entered on the item detail form on the online auction website (item descriptions, estimated value, bid reserves, donor info, etc.) Your organization can choose to close the auction and finalize payments at the event or continue the bidding process online where payments are easily made via credit card using secure payment processors. However you choose to integrate a charity auction as part of your fundraising event, online auction software can help administers manage the planning details, process payments, contact “winners”, and generate reports.

Summary

Whatever fundraising event you decide on—walk-a-thon, charity golf tournament, silent auction, gala event—there are plenty of tools available to assist organizers in their planning efforts. Keep in mind, the more organized you are…the easier execution will be. Not only that, but taking the time to put efficient processes into place NOW, will only make future fundraising events that much easier (and more successful) for your organization.

Kari Kiel, is a marketing consultant who currently leads marketing efforts for online fundraising software provider, DoJiggy LLC. Kari has more than twelve years experience developing and executing strategic event marketing plans. She has produced large-scale community fundraising events for nonprofits, and has consulted for various companies to help them extend their reach and improve results through integrating targeted online marketing campaigns.

Photo credit: zharth

Great Free Fundraising Resources

Joe Garecht — Wed, 07 Dec 2011 16:22:43 +0000

As you know, from time to time we like to publish lists of the best fundraising information we’ve found on the web… tools and reports that will help you become a better fundraiser and a stronger organization. Today, we’ve created a list of three extensive, but free, resources on fundraising that will help your non-profit thrive. Check them out!

The Starter Guide to Non-Profit Video Storytelling

Our friend Rob Wu, over at CauseVox, put this fantastic e-book together on how non-profits can use videos (including online videos) to tell their story, attract more prospects, and raise more money. The e-book is free, you just have to fill out your name and e-mail address on the site to get your link.

Supporting Advancement

This free site hosts a plethora of information on fundraising strategies and tactics. It also has a great section with sample forms for things like pledges and in-kind gifts. Check it out!

The Step-by-Step Guide to Writing Fundraising Letters

This 6 page report was put together by Sandra Sims and walks you through the basics of writing a strong fundraising letter.

If you or someone you know has put together a great free fundraising resource that is available to the public online, please let us know. We’d love to feature your resource in a future article.

Photo credit: Stef Thomas

Fundraising Authority Podcast #2: How to Be a Great Fundraising Organization

Joe Garecht — Wed, 30 Nov 2011 04:06:59 +0000

In today’s episode of The Fundraising Authority Podcast, we talk about the 5 characteristics of great fundraising organizations… and how your non-profit can become great (or greater) at fundraising. We also talk about one action step you can take today to implement each of these 5 characteristics at your organization.

If you listened to the first episode of our podcast, you’ll also notice one major change: our new intro music and voice-over, provided by the amazing Brian Haymond. Thanks, Brian!

Here it is, the latest episode of The Fundraising Authority Podcast:

You can download all past episodes on our Podcast page.

Photo Credit: AV Hire London