The Globe and Mail - Setting up shop

45 days open and going great

cimler — Thu, 25 Jan 2007 15:18 EST

It's been a good month and a half since we last shared our start-up experience with you. What an amazing journey it has been! Between the opening of ella + elliot, on November 20, and December 31 — despite the lack of marketing —[amp]nbsp;we managed to meet our sales target, especially - Follow link to read full post

Yummy mummies are lovin' us

cimler — Tue, 5 Dec 2006 11:10 EST

ella + elliot has been open for almost two weeks now. It's very exhilarating to see our vision come true, after a lot of hard work,[amp]nbsp;and to receive the positive feedback from visitors and customers! Despite the fact that we haven't done any marketing yet, with the exception of this blog, - Follow link to read full post

At last, our grand opening is today

cimler — Mon, 20 Nov 2006 10:46 EST

ella + elliot will open today Monday November 20, 2006! We finally reached that sought-after date and the space is 99% ready. I'm anxiously waiting for our first transaction to see if our POS works according to plan. [amp]nbsp; Hopefully, we can now turn this page and focus on marketing, sales - Follow link to read full post

Bear with us! We're opening soon!

cimler — Fri, 17 Nov 2006 12:36 EST

I apologize to all[amp]nbsp;the followers of the ella + elliot start-up as we have been too busy over the last 10 days to update you on our progress. By the way, a big thank-you for all the e-mail support we've received! It's heart warming in those moments when one may doubt and / or be challenged - Follow link to read full post

Some good news and some bad news

cimler — Mon, 6 Nov 2006 10:51 EST

Our opening date is getting closer and closer and ... we realized a few days ago that we won't be ready to open on November 09 as planned. Some products won't be here on time and the contractors have not completely finished their work... A major coup for us this past week is that we have been granted - Follow link to read full post

We have a date -- November 9

cimler — Wed, 1 Nov 2006 10:58 EST

This past week, we had to decide on an opening date. We felt that it was time to commit to a date in order to finish everything we have on the go and ... finally open ella + elliot to the public. We also need to start selling as the total amount of the orders we placed is huge! Joseph confirmed that - Follow link to read full post

Two weeks to go...

cimler — Tue, 24 Oct 2006 09:25 EDT

We've been at the space more times this week that we ever have in the past. It's not that we are checking on the progress of the work, but rather that we had meetings with a few suppliers and with a new crew from the TV series Opening Soon: By Design. As the space has changed significantly over the last - Follow link to read full post

Will we be open for the holiday shopping season?

cimler — Wed, 18 Oct 2006 10:48 EDT

One of the cribs that was tested according to the Canadian Hazardous Products Regulations unfortunately failed the test, which confirms that the Canadian standards are more stringent than the U.S. ones. Is it worth it? I don't know, but I learned several years ago to let go of things you cannot have - Follow link to read full post

Three weeks and counting...

cimler — Wed, 11 Oct 2006 17:18 EDT

A week has gone by since our last entry. We've entered the last straight line of the race (to use a marathon analogy) to the opening of ella + elliot,[amp]nbsp;three weeks from today. Now is the time to check that all the projects we have on the go will be completed on time. The stress level was - Follow link to read full post

With a month to go, work is taking over

cimler — Tue, 3 Oct 2006 11:14 EDT

The beauty of having our son in school every week day morning is that I'm able to get a lot of work done, until head lice shows up in his class! We decided to keep him at home today until the lice situation is under control.That challenged my work-life balance a bit, and it's only the beginning, because - Follow link to read full post