The Gordon Group, LLC

LinkedIn Answers As a Resource…

Nancy — Sat, 12 May 2012 15:56:26 +0000

This is a GREAT piece on how to use LinkedIn Answers. Though it was originally published in 2010–it’s still valid, and Social Media Explorer’s Jason Falls (@JasonFalls) cites that “LinkedIn Answers is probably one of the most effective, yet underused ways to build credibility and generate qualified leads using social media”–and many social media gurus agree as it’s also a way to reinforce your expertise and pay it forward in the areas in which you specialize. It’s not just about business development, for sure, though it’s definitely an asset for those in sales. http://www.socialmediaexplorer.com/social-media-marketing/how-to-make-linkedin-answers-part-of-your-routine/

Trend Report: 15 Ways Mobile Will Change Our Lives–from JWTIntelligence @Mobile World Congress Barcelona 2012

Nancy — Sat, 28 Apr 2012 14:35:50 +0000

Click the link then on the image to access the 45-page “trendletter” 15 Ways Mobile Will Change Our Lives from the JWT Global Task Force and Will Palley, trends strategist for JWTIntelligence, at the Mobile World Congress 2012 in Barcelona.

How do you pronounce these 21 whimsical words (from PR Daily)? http://bit.ly/HzdnO1

Nancy — Wed, 11 Apr 2012 02:27:51 +0000

How do you pronounce these 21 whimsical words (from PR Daily)? http://bit.ly/HzdnO1

It’s okay if you’re disinterested… (That may not mean what you think it does!)

Nancy — Tue, 31 Jan 2012 22:42:27 +0000

I know it may seem like an odd hobby, but–for me–finding lists on the Web or in trade/specialty publications of misused words and terms is something I love to see. So, here’s PR Daily‘s list of “10 Words That Might Not Mean What you Think They Do,” which includes the real meaning of “disinterested.” It’s actually not the uncaring, uninterested insult many people think it is. It merely means “neutral, unbiased.” Aside from the legal implications of disinterested parties, sometimes we all need someone who is disinterested to provide some objective input!

http://www.prdaily.com/Main/Articles/10698.aspx

Test Your Vocabulary Mettle With Merriam-Webster Name That Thing Quizzes!

Nancy — Mon, 23 Jan 2012 20:12:28 +0000

Have a bit of fun vocabulary testing (or learning, as the case may be!) with Merriam-Webster’s free Name That Thing quizzes! http://www.merriam-webster.com/namethatthing/index.htm#quiz-top

The top 25 grammar and language mistakes from PR Daily… something to pique (not peak!) your interest!

Nancy — Thu, 05 Jan 2012 17:22:25 +0000

Start the new year right with better communications. Check out PR Daily’s list of the top 25 grammar and language mistakes to be sure you’re not committing any of those infractions! http://www.prdaily.com/Main/Articles/10475.aspx

15 Words That Make Writers Swoon (From PR Daily)

Nancy — Wed, 14 Dec 2011 18:08:36 +0000

Some of my favorite words ended up on this list of 15 “Unusual Words That Make Writers Swoon” featured in this PR Daily piece: (You can click the post title for the article link…)

From PR Daily: Put that jargon to good use: play “Word Quest”!

Nancy — Wed, 26 Oct 2011 16:10:55 +0000

From PR Daily: Put that jargon to good use: play “Word Quest” in your next meeting! http://www.prdaily.com/Main/Articles/9866.aspx

Of course, it’s generally best to AVOID using jargon when talking to people outside your specialty area, but this lets you have some fun with it when you’re not at risk of making your listener (or reader) feel uninformed!

Free Social Media Solution Kit…

Nancy — Thu, 08 Sep 2011 02:06:06 +0000

Check out this link to a free social media analytics kit… http://measure.coremetrics.com/corem/getform/reg/voice-social-wp?wp=wp-social&cm_mmc=voice-social-wp-_-email-_-Coremetrics-_-2011-09-07&cm_mmca1=link&cm_em

The kit includes these intriguing components:

1) A Framework for Social Analytics – Altimeter Group., August 2011

2) 2011: Now Social Media Marketing Gets Tough – Forrester Research Inc.

3) Master Social Media Marketing Measurement… plus Coremetrics Social™ Data Sheet

NATION’S RESTAURANT NEWS MENU TRENDS & DIRECTIONS CONFERENCE

Nancy — Fri, 10 Jun 2011 18:05:14 +0000

The Nation’s Restaurant News Menu Trends & Directions conference for restaurateurs and foodservice manufacturers will feature menu trends expert, Nancy Kruse for the annual “State of the Plate” address. Kruse is slated to “serve up a full plate of menu trend data, insights on breakout foods and flavors, innovative use of ingredients and ethnicity and day part strategies that are guaranteed to influence your future menu plans.”

The conference, which will be in Grapevine, Texas, on September 27 and 28 at the Gaylord Texan, is described as a “menu-focused, research-driven event and a must-attend for chefs, menu development and marketing executives in all industry segments, including culinary, food and beverage professionals, as well as purchasing, quality assurance and brand development executives.”

Click through via the same http://nrn.com/event/menutrends link for other industry insights, including nutrition, restaurant business info, and much more.