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	<title>The Hartsook Letter</title>
	
	<link>http://hartsook.com</link>
	<description>Marketing consulting &amp; WordPress website development</description>
	<lastBuildDate>Fri, 29 Mar 2013 20:58:40 +0000</lastBuildDate>
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		<title>WARNING! Don’t update BackWPup plugin to version 3.x yet</title>
		<link>http://feedproxy.google.com/~r/TheHartsookLetter/~3/Xh7kMuddYzw/</link>
		<comments>http://hartsook.com/warning-dont-update-backwpup-plugin-to-version-3-x-yet/#comments</comments>
		<pubDate>Mon, 04 Mar 2013 08:37:35 +0000</pubDate>
		<dc:creator>hartsook</dc:creator>
				<category><![CDATA[There's a plugin for that...]]></category>
		<category><![CDATA[Watch out!]]></category>
		<category><![CDATA[backup]]></category>
		<category><![CDATA[It's Broken!]]></category>
		<category><![CDATA[upgrades]]></category>

		<guid isPermaLink="false">http://hartsook.com/?p=1046</guid>
		<description><![CDATA[BackWPup plugin developer, Daniel Huesken has decided to begin offering a &#8220;Pro&#8221; version beginning with version 3.0 of the plugin. I don&#8217;t have a problem with this and in some cases might recommend the Pro version to some of my clients. Unfortunately &#8230; <a class="more-link" href="http://hartsook.com/warning-dont-update-backwpup-plugin-to-version-3-x-yet/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><img class="size-medium wp-image-1047 alignleft" src="http://i1.wp.com/hartsook.com/wp-content/uploads/StopSign.jpg?resize=237%2C300" alt="Man Holding Stop Sign" data-recalc-dims="1" /><a  href="http://wordpress.org/extend/plugins/backwpup/" target="_blank">BackWPup plugin</a> developer, Daniel Huesken has decided to begin offering a &#8220;Pro&#8221; version beginning with version 3.0 of the plugin. I don&#8217;t have a problem with this and in some cases might recommend the Pro version to some of my clients.</p>
<p>Unfortunately in the process he has made radical changes to the plugin resulting in<span style="background-color: #e0f30b;"> blowing away all the previous user job configurations and settings requiring users to recreate all the previous work of setting up backup jobs,</span> re-entering passwords, re-authorizing connections to Dropbox and other cloud storage services. In addition the new version is very buggy and is many cases is not working at all (see the <a  href="http://wordpress.org/support/plugin/backwpup" target="_blank">plugin support page</a> for current details and status of the multitude of problems).</p>
<p><span style="color: #ff0000; font-size: 16px;"><strong>Essentially the current version (3.0.3) is broken and should not be used.</strong></span></p>
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		<item>
		<title>WordPress 3.5 has arrived, I’ve installed it, and nothing seems to be broken.</title>
		<link>http://feedproxy.google.com/~r/TheHartsookLetter/~3/S9Mt4Qa0t5o/</link>
		<comments>http://hartsook.com/wordpress-3-5-has-arrived-and-ive-installed-it-and-nothing-seems-broken/#comments</comments>
		<pubDate>Wed, 12 Dec 2012 03:40:43 +0000</pubDate>
		<dc:creator>hartsook</dc:creator>
				<category><![CDATA[Watch out!]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[images]]></category>

		<guid isPermaLink="false">http://hartsook.com/?p=1031</guid>
		<description><![CDATA[Another in a series of painless upgrades from WordPress. Double thumbs up for WordPress.org. One big advantage of this version of WordPress is that now I can create and edit posts on my iPad. In the previous version of WordPress the &#8230; <a class="more-link" href="http://hartsook.com/wordpress-3-5-has-arrived-and-ive-installed-it-and-nothing-seems-broken/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft  wp-image-1032" src="http://i2.wp.com/hartsook.com/wp-content/uploads/image.jpg?resize=175%2C175" alt="WordPress 3.5" data-recalc-dims="1" /> Another in a series of painless upgrades from WordPress. Double thumbs up for WordPress.org.</p>
<p>One big advantage of this version of WordPress is that now I can create and edit posts on my iPad. In the previous version of WordPress the insert media interface was too large for the iPad mini with the insert-image button off the bottom of the iPad screen so you could never insert the image. The new media insert interface handles mobile devices much better.</p>
<p> <a  href="http://WordPress.org"><img class="size-full wp-image-1007 alignnone" src="http://i1.wp.com/hartsook.com/wp-content/uploads/Borat_two-thumbs-up.jpg?resize=248%2C320" alt="Borat_two-thumbs-up" data-recalc-dims="1" /></a>I like it!</p>
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		<title>Relevanssi plugin breaks WordPress built-in editor searchs</title>
		<link>http://feedproxy.google.com/~r/TheHartsookLetter/~3/npY8_USb9Sw/</link>
		<comments>http://hartsook.com/relevanssi-plugin-breaks-wordpress-built-admin-search/#comments</comments>
		<pubDate>Tue, 03 Jul 2012 00:07:38 +0000</pubDate>
		<dc:creator>hartsook</dc:creator>
				<category><![CDATA[There's a plugin for that...]]></category>
		<category><![CDATA[Watch out!]]></category>
		<category><![CDATA[It's Broken!]]></category>

		<guid isPermaLink="false">http://hartsook.com/?p=1002</guid>
		<description><![CDATA[Relevanssi &#8211; A Better Search plugin breaks the search function in the &#8220;Media Library&#8217;, &#8220;Insert Media panel&#8221;, and also the &#8216;Insert link to existing content&#8221; in the hyperlink panel. Relevanssi replaces WordPress default search with a partial-match search that sorts &#8230; <a class="more-link" href="http://hartsook.com/relevanssi-plugin-breaks-wordpress-built-admin-search/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><a  href="http://wordpress.org/extend/plugins/relevanssi/" target="_blank"><img class="alignright size-full wp-image-1005" title="relevanssi" src="http://i2.wp.com/hartsook.com/wp-content/uploads/relevanssi-logo-200.png?resize=200%2C200" alt="" data-recalc-dims="1" /></a>Relevanssi &#8211; A Better Search plugin breaks the search function in the &#8220;Media Library&#8217;, &#8220;Insert Media panel&#8221;, and also the &#8216;Insert link to existing content&#8221; in the hyperlink panel.</p>
<p><a  href="http://wordpress.org/extend/plugins/relevanssi/" target="_blank">Relevanssi</a> replaces WordPress default search with a partial-match search that sorts results by relevance instead of the default reverse chronological order. It also indexes comments and shortcode content, so it&#8217;s a real benefit for WordPress websites.</p>
<p>I was using the latest free version 2.9.14 of the plugin and noticed that when I was searching the Media Library for any search term I was getting &#8220;No media attachments found.&#8221; I also found a related issue when using the Link button in the visual editor, the &#8220;link to existing content&#8221; function also was not working.</p>
<p>I started the usual debugging process of switching to the default Twenty Eleven theme and disabling all plugins. Reactivating plugins one at a time to narrow down the problem I was able to see the problem with only the plugin Relevanssi active.</p>
<p>I notified the developer Steve Mikkosaari about the problem using the <a  href="http://wordpress.org/support/topic/plugin-relevanssi-a-better-search-relevanssi-breaks-the-search-function-in-the-media-library?replies=4" target="_blank">WordPress support forum</a>.</p>
<p>He responded right away:</p>
<blockquote><p>Sure. There are some issues with the media searching in Relevanssi, the next version will hopefully address them.</p>
<p>I&#8217;ll see that these are fixed in the next version.</p>
<p>Meanwhile, with Relevanssi Premium both media library searches and &#8220;link to existing content&#8221; work with WP 3.4.1, so you might want to consider upgrading to the Premium version. It&#8217;s just nine euros or so, and has lots of benefits compared to the free version.</p></blockquote>
<p><img class="alignleft size-medium wp-image-1007" title="Borat_two-thumbs-up" src="http://i1.wp.com/hartsook.com/wp-content/uploads/Borat_two-thumbs-up.jpg?resize=232%2C300" alt="" data-recalc-dims="1" />I consider this +1 responsive support from a developer of a free plugin &#8211; thumbs up for his response. Now we&#8217;ll see how soon he fixes the problem.</p>
<p>So, the bottom line, I&#8217;ve disabled the plugin, but not removed it from my site and my clients&#8217; sites and will wait for his next version to see if it fixes the problem. I hope it does, because it adds real value to the websites by giving better search results.</p>
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		<title>Seven questions to improve your website design</title>
		<link>http://feedproxy.google.com/~r/TheHartsookLetter/~3/GYyUiCsPUYA/</link>
		<comments>http://hartsook.com/7-questions-improve-website-design/#comments</comments>
		<pubDate>Thu, 14 Jun 2012 23:53:10 +0000</pubDate>
		<dc:creator>hartsook</dc:creator>
				<category><![CDATA[marketing 101]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[ecosystem]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hartsook.com/?p=978</guid>
		<description><![CDATA[<p><strong>Q: Why build a website?</strong><br />
<strong>A:</strong><em> It’s an extension of your business marketing, reaching new customers and new markets.</em></p>
<h3><em></em>Your website design is the key component in your internet marketing ecosystem</h3>
<p>Your website and other internet properties are part of your business marketing ecosystem, and an extension of your brand on the internet, and should be viewed in that context and not as isolated objects. You website design should be reinforcing your brand and extending your marketing messages to reach potential customers on their terms.</p>
<p>To help with your website design it's useful to know what your goals are for having a website and how the website fits with the rest of your marketing.</p>
<p><strong>Here are seven questions that will help you understand what you need for your website:</strong></p>
]]></description>
				<content:encoded><![CDATA[<p><strong>Q: Why build a website?</strong><br />
<strong>A:</strong> <em>It&#8217;s an extension of your business marketing, reaching new customers and new markets.</em></p>
<h2><strong>Your website design is the key component in your internet marketing ecosystem</strong></h2>
<div id="attachment_989" class="wp-caption aligncenter" style="width: 810px"><img class="wp-image-989" title="your website design" src="http://i2.wp.com/hartsook.com/wp-content/uploads/my_website_internet_marketing_words1.jpg?resize=640%2C271" alt="" data-recalc-dims="1" /><p class="wp-caption-text"><br /> Your website is the heart of your internet marketing ecosystem</p></div>
<p>Your website and other internet properties are part of your business marketing ecosystem, and an extension of your brand on the internet, and should be viewed in that context and not as isolated objects. You website design should be reinforcing your brand and extending your marketing messages to reach potential customers on their terms.</p>
<p><strong>Think about what you want to say to your potential customers and also think about what they may be looking for. </strong>For example here&#8217;s a humorous look at law firm website design &#8230;</p>
<div id="attachment_987" class="wp-caption aligncenter" style="width: 717px"><img class="wp-image-987" title="website venn diagram" src="http://i0.wp.com/hartsook.com/wp-content/uploads/website-venn-diagram.jpg?resize=640%2C508" alt="" data-recalc-dims="1" /><p class="wp-caption-text">What you think should go on your website may NOT be what your customers are looking for&#8230;</p></div>
<p>To help with your website design it&#8217;s useful to know what your goals are for having a website and how the website fits with the rest of your marketing.</p>
<h2>Here are seven questions that will help you understand what you need for your website</h2>
<ol>
<li><img class="size-thumbnail wp-image-979 alignright" title="What Is a Professional Branding Statement? - For Dummies" src="http://i1.wp.com/hartsook.com/wp-content/uploads/What-Is-a-Professional-Branding-Statement-For-Dummies.jpg?resize=90%2C21" alt="" data-recalc-dims="1" /><strong>Do you have a brand statement</strong> (<a  href="http://www.dummies.com/how-to/content/what-is-a-professional-branding-statement.html" target="_blank">What is a professional branding statement?</a>) what is it and how does your website help you reach your target audience?</li>
<li style="margin-bottom: 10px;"><img class="size-thumbnail wp-image-980 alignright" title="goals1" src="http://i1.wp.com/hartsook.com/wp-content/uploads/goals1.jpg?resize=90%2C70" alt="" data-recalc-dims="1" /><strong>Do you have specific goals</strong> or objectives for the website? Realistic quantitative goals that we can measure and track, like &#8220;increase sales of product line x by 20% in 12 months&#8221;, or &#8220;add 20 qualified contacts to our sales list each month&#8221; are better than &#8220;we want more business&#8221; or &#8220;we want more potential customers to consider us&#8221;.</li>
<li style="margin-bottom: 10px;"><img class="size-full wp-image-982 alignright" title="del_portfolio" src="http://i1.wp.com/hartsook.com/wp-content/uploads/del_portfolio.jpg?resize=90%2C71" alt="" data-recalc-dims="1" /><strong>Is you website a showcase of your work</strong> that you can point folks to who are interested in custom work? Or, do you want to display existing inventory and generate inbound sales calls, or do you have anything you want to sell directly from the website?</li>
<li style="margin-bottom: 10px;"><img class="wp-image-983 alignright" title="how-often-should-you-update-website1" src="http://i1.wp.com/hartsook.com/wp-content/uploads/how-often-should-you-update-website1.jpg?resize=72%2C54" alt="" data-recalc-dims="1" /><strong>How often do you want/expect to update the site</strong> with new information for existing and potential customers including, new projects, new items, where you will be presenting or showing your products?</li>
<li style="margin-bottom: 10px;"><img class="wp-image-984 alignright" style="margin-top: 5px; margin-bottom: 5px;" title="get it now" src="http://i0.wp.com/hartsook.com/wp-content/uploads/get-it-now.png?resize=118%2C63" alt="" data-recalc-dims="1" /><strong>Do you have interesting information</strong> (documents, photos, videos, audio, newsletter) that would be of interest to potential clients, educate and/or entertain them, and increase the likelihood that they will choose your business when they want to make a purchase?</li>
<li style="margin-bottom: 10px;"><img class="wp-image-985 alignright" title="MailingLists_3" src="http://i1.wp.com/hartsook.com/wp-content/uploads/MailingLists_3.jpg?resize=63%2C63" alt="" data-recalc-dims="1" /><strong>Do you have, or do you want to build an email list of potential clients?</strong> If so, what do you intend to send them, and how often? Do you already have customer and leads lists that you want to combine with your new contacts? Are you already using a mail list provider, if so which one?</li>
<li style="margin-bottom: 10px;"><img class="wp-image-986 alignright" title="social-media-sites" src="http://i2.wp.com/hartsook.com/wp-content/uploads/social-media-sites.png?resize=144%2C63" alt="" data-recalc-dims="1" /><strong>Do you have any other presence on the internet, like a Facebook or Linkedin page</strong>, do you have a Yelp account or YouTube channel? Are you members of any associations that have websites that would point a link to your website?</li>
</ol>
<p>The answers to these questions will help you create a website that not only looks good, but is a functional component of your marketing ecosystem.</p>
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