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&lt;p&gt;&lt;img src="http://success.hindsitesoftware.com/Portals/152131/images/5.jpg" alt="field service software" class="alignRight" style="float: right;" border="0"&gt;I’ve been selling &lt;a href="http://www.hindsitesoftware.com"&gt;field service software&lt;/a&gt; for more than a decade. In that time, I’ve seen it all. I’ve seen customers whose billing rule was “We give it to the owner and he decides what to charge.” I’ve had a customer stop using HindSite because HindSite doesn’t automatically time someone into a job when their GPS position is within 25 feet of the job site. I’ve listened to new customers who quit because HindSite won’t run on their 15-year-old Windows 98 computer.&lt;/p&gt;
&lt;p&gt;At HindSite, our goal is to help every service business leverage the power of technology to improve their business – and be more profitable - by eliminating paperwork. As much as I hate to admit it, not everyone is ready for HindSite’s field service software. &lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp;&lt;/span&gt;In fact, it pains me to admit it.&lt;/p&gt;
&lt;p&gt;So how do you tell if you're ready to revolutionize your business with field service software?&amp;nbsp; Here are five signs:&lt;span style="font-size: 11.0pt; line-height: 115%; font-family: 'Calibri','sans-serif'; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;You're overburdened by paperwork&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;Does paper cover every inch of your desk?&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Are there post-it notes all over your computer monitor?&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Is chicken scratch not your native language?&lt;/p&gt;
&lt;p&gt;If you answered yes to any of these questions, it may be time for HindSite to step in.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;HindSite will make your office, field, and everything in between completely paperless.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;HindSite contains everything from contact information to work orders to reminders for both field and office.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Everything is entered into the system so your field techs do not waste time writing out every piece of information about a job site and your office staff do not waste time deciphering chicken scratch.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;HindSite eliminates the majority of your paperwork, saving you time in areas you did not even realize you were losing time in.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;You've got well-defined billing rules (or want to create well-defined billing rules)&lt;br&gt;&lt;br&gt; &lt;/b&gt;Back to our previous example: If your billing rule is “The owner decides what to charge,” HindSite can’t help you. That’s not a rule, that’s a clusterf*ck. There’s no way to automate that or make it more efficient. In fact, your owner is going to have a hard time selling his business because he’s the process. If he gets eliminated, there is no process.&lt;/p&gt;
&lt;p&gt;But if you have well-defined billing rules for your services and want to automate your invoicing so you can enact same-day billing, then you’re ready for HindSite.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;You want to know what contracts are profitable.&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;If you own a &lt;a href="http://www.hindsitesoftware.com/lawn-care-software.cfm"&gt;lawn maintenance business&lt;/a&gt; and service customers with contracts, but don’t have any idea what your profit margin is, you’re not alone. Many service businesses that rely on contracts don’t. But if you want to learn what your profit margin is – so you can see which contracts are making you money and which aren’t – then you’re ready for HindSite’s &lt;a href="http://www.hindsitesoftware.com/lawn-care-software.cfm"&gt;lawn care software&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;You want to grow your business&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;Has your business recently plateaued?&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Have you reached a point where you are no longer growing, but want to?&lt;/p&gt;
&lt;p&gt;HindSite can help.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;HindSite helps companies save both time and money so you can work on your business instead of in it.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Time is saved with the help of: mapping and routing features, elimination of double entry (both in office and the field), and seamless integration into your accounting program.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;With the time saved, you can add more jobs in a day.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;The time saved will allow you to schedule more work orders in a day, and even add on a new technician or purchase that new piece of equipment you have been wanting.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;You're ready to enforce change&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;The biggest hurdle I’ve found in getting businesses to implement HindSite fully is the resistance to change. We’ve literally had a business say “We’ve got an office worker who’s been here 30 years and won’t change her paper process. She’s due to retire in two years, can you call us back then?” Or, we’ve had companies say “Our field techs don’t want to use a tablet in the field. So we’re done.”&lt;/p&gt;
&lt;p&gt;Resistance will most likely occur in the office and/or in the field when HindSite is first implemented, and you need to be ready to combat it.&amp;nbsp; Change is never an easy thing, but is needed for the company to grow and be successful.&amp;nbsp; Just think if you never changed your underwear.&amp;nbsp; It's not always fun to change, but it's for the best.&lt;span style="font-size: 11.0pt; line-height: 115%; font-family: 'Calibri','sans-serif'; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"&gt;&lt;span style="mso-spacerun: yes;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;HindSite forces change in the fact that it promotes and pushes accountability.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Customer history, time records, and work orders all work to make your business more efficient and your employees more accountable.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Being accountable for all of your actions and having to change the process you use to complete daily tasks can be daunting and resistance is expected.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;The key is to communicate that this is the next level for your company and changes are needed and for the best.&lt;/p&gt;
&lt;p&gt;Some businesses just aren’t ready to take their business to the next level. And that’s OK.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;But if you’ve identified with some items above, then it’s time to take the plunge and implement field service software to improve your business.&lt;/p&gt;
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   UnhideWhenUsed="false" Name="Dark List Accent 3"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 3"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful List Accent 3"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 3"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Shading Accent 4"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light List Accent 4"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid Accent 4"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1 Accent 4"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 2 Accent 4"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"
   UnhideWhenUsed="false" Name="Dark List Accent 4"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 4"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful List Accent 4"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 4"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Shading Accent 5"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light List Accent 5"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid Accent 5"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1 Accent 5"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 2 Accent 5"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"
   UnhideWhenUsed="false" Name="Dark List Accent 5"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 5"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful List Accent 5"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 5"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Shading Accent 6"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light List Accent 6"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid Accent 6"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1 Accent 6"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 2 Accent 6"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"
   UnhideWhenUsed="false" Name="Dark List Accent 6"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 6"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful List Accent 6"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 6"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="19" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="21" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="31" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="32" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="33" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Book Title"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="37" Name="Bibliography"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"&gt;&lt;/w&gt;
 &lt;/w:LatentStyles&gt;
&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 10]&gt;
&lt;style&gt;
 /* Style Definitions */
 table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin-top:0in;
	mso-para-margin-right:0in;
	mso-para-margin-bottom:10.0pt;
	mso-para-margin-left:0in;
	line-height:115%;
	mso-pagination:widow-orphan;
	font-size:11.0pt;
	font-family:"Calibri","sans-serif";
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;}
&lt;/style&gt;
&lt;![endif]--&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
 &lt;o:OfficeDocumentSettings&gt;
  &lt;o:AllowPNG&gt;&lt;/o&gt;
 &lt;/o:OfficeDocumentSettings&gt;
&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
 &lt;w:WordDocument&gt;
  &lt;w:View&gt;Normal&lt;/w:View&gt;
  &lt;w:Zoom&gt;0&lt;/w:Zoom&gt;
  &lt;w:TrackMoves&gt;&lt;/w&gt;
  &lt;w:TrackFormatting&gt;&lt;/w&gt;
  &lt;w:PunctuationKerning&gt;&lt;/w&gt;
  &lt;w:ValidateAgainstSchemas&gt;&lt;/w&gt;
  &lt;w:SaveIfXMLInvalid&gt;false&lt;/w:SaveIfXMLInvalid&gt;
  &lt;w:IgnoreMixedContent&gt;false&lt;/w:IgnoreMixedContent&gt;
  &lt;w:AlwaysShowPlaceholderText&gt;false&lt;/w:AlwaysShowPlaceholderText&gt;
  &lt;w:DoNotPromoteQF&gt;&lt;/w&gt;
  &lt;w:LidThemeOther&gt;EN-US&lt;/w:LidThemeOther&gt;
  &lt;w:LidThemeAsian&gt;X-NONE&lt;/w:LidThemeAsian&gt;
  &lt;w:LidThemeComplexScript&gt;X-NONE&lt;/w:LidThemeComplexScript&gt;
  &lt;w:Compatibility&gt;
   &lt;w:BreakWrappedTables&gt;&lt;/w&gt;
   &lt;w:SnapToGridInCell&gt;&lt;/w&gt;
   &lt;w:WrapTextWithPunct&gt;&lt;/w&gt;
   &lt;w:UseAsianBreakRules&gt;&lt;/w&gt;
   &lt;w:DontGrowAutofit&gt;&lt;/w&gt;
   &lt;w:SplitPgBreakAndParaMark&gt;&lt;/w&gt;
   &lt;w:EnableOpenTypeKerning&gt;&lt;/w&gt;
   &lt;w:DontFlipMirrorIndents&gt;&lt;/w&gt;
   &lt;w:OverrideTableStyleHps&gt;&lt;/w&gt;
  &lt;/w:Compatibility&gt;
  &lt;m:mathPr&gt;
   &lt;m:mathFont m:val="Cambria Math"&gt;&lt;/m&gt;
   &lt;m:brkBin m:val="before"&gt;&lt;/m&gt;
   &lt;m:brkBinSub m:val="&amp;#45;-"&gt;&lt;/m&gt;
   &lt;m:smallFrac m:val="off"&gt;&lt;/m&gt;
   &lt;m:dispDef&gt;&lt;/m&gt;
   &lt;m:lMargin m:val="0"&gt;&lt;/m&gt;
   &lt;m:rMargin m:val="0"&gt;&lt;/m&gt;
   &lt;m:defJc m:val="centerGroup"&gt;&lt;/m&gt;
   &lt;m:wrapIndent m:val="1440"&gt;&lt;/m&gt;
   &lt;m:intLim m:val="subSup"&gt;&lt;/m&gt;
   &lt;m:naryLim m:val="undOvr"&gt;&lt;/m&gt;
  &lt;/m:mathPr&gt;&lt;/w:WordDocument&gt;
&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
 &lt;w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
  DefSemiHidden="true" DefQFormat="false" DefPriority="99"
  LatentStyleCount="267"&gt;
  &lt;w:LsdException Locked="false" Priority="0" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Normal"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="9" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="heading 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 3"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 4"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 5"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 6"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 7"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 8"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 9"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="10" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Title"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="11" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Subtitle"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="22" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Strong"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="20" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Emphasis"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="59" SemiHidden="false"
   UnhideWhenUsed="false" Name="Table Grid"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="1" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="No Spacing"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Shading"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light List"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 3"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"
   UnhideWhenUsed="false" Name="Dark List"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful List"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Shading Accent 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light List Accent 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid Accent 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1 Accent 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="34" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="29" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Quote"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="30" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 2 Accent 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"
   UnhideWhenUsed="false" Name="Dark List Accent 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful List Accent 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 1"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Shading Accent 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light List Accent 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid Accent 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1 Accent 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 2 Accent 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"
   UnhideWhenUsed="false" Name="Dark List Accent 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful List Accent 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 2"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Shading Accent 3"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light List Accent 3"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid Accent 3"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"&gt;&lt;/w&gt;
  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"
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&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/292058/5-Signs-You-re-Ready-for-Field-Service-Software&amp;bvt=rss"&gt;</description><pubDate>Thu, 16 May 2013 17:10:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:292058</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/291252/Should-You-Offer-Discounts-with-Maintenance-Packages#Comments</comments><slash:comments>0</slash:comments><title>Should You Offer Discounts with Maintenance Packages?</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/291252/Should-You-Offer-Discounts-with-Maintenance-Packages</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;p class="MsoNormal"&gt;&lt;img src="http://success.hindsitesoftware.com/Portals/152131/images/discounts.jpg" alt="lawn care software" class="alignRight" style="float: right;" border="0"&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;p class="MsoNormal"&gt;If you own a small business, you’ve probably heard of Groupon. Basically, they offer small businesses the opportunity to expand their reach by deeply discounting their services. Many businesses have jumped on board in the hopes of expanding their customer base.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;As a result, many &lt;a href="http://www.hindsitesoftware.com/" title="field service businesses" target="_self"&gt;field service businesses&lt;/a&gt; choose to offer discounts to generate more business. But is the Groupon deep discount model a good idea for maintenance packages?&lt;/p&gt;
&lt;p class="MsoNormal"&gt;While I truly believe that you should want customers who choose your &lt;a href="http://www.hindsitesoftware.com/index.cfm" title="field service business" target="_self"&gt;field service business&lt;/a&gt; based off of quality of work done, that is not always the case you are presented with.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;In this day and age, customers are looking for the best deal and sadly they may go with the lower quality, “cheaper” company.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;So the question remains: Do you sacrifice some of the profit for potentially more jobs?&lt;/p&gt;
&lt;p class="MsoNormal"&gt;The answer is no.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Discounts on packages are not a smart business move and here is why:&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;b&gt;Less Profit (in most cases)&lt;/b&gt;&lt;br&gt; Offering discounts that will be low enough to “compete” with your competitors’ prices can be very detrimental to your business.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;While you are offering a lower price for the job, you are probably still using the same amount of resources and technicians needed to complete the job.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Unless you are charging enough that the discount does not actually cut into your profit and growth (which I highly doubt because you are trying to lower your prices to compete with competitors), it seems unlikely that you will be able to afford everything you need to do a job well.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;This leads us to the next problem with offering discounts…&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;b&gt;Lowered Customer Satisfaction&lt;/b&gt;&lt;br&gt; By offering these discounts, you will have to cut costs somewhere.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;While your guys will still provide the same respect and care with customers and their property, they may not have the best tools to do a great job.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Your techs can only do so much with the tools you provide them with, but if you offer discounts, you are cutting into the resources you have to purchase the best quality equipment and materials.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;b&gt;Lowering the Perceived Quality of Your Company&lt;/b&gt;&lt;br&gt; When you go to the store, do you choose the lowest priced products?&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Or do you choose the products that you trust and can rely on, regardless of price?&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;By lowering your prices to attract more customers, you are making the statement that you are not worth the extra costs.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;By being a landscape management owner or a &lt;a href="http://www.hindsitesoftware.com/lawn-care-software.cfm" title="lawn care business" target="_self"&gt;lawn care business&lt;/a&gt; owner, you should take pride in the services you provide, and the work your technicians do.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;While you may not get the numbers you would if you offer discounted prices, you will receive quality customers who will stick with you in the long run due to your time, commitment, and excellent work done at their property.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;The only time using discounts on packages is okay in my book is when you are trying to get a customer to upgrade to a higher package.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;This in turn will lead to more revenue as long as the discount isn’t anything too extreme.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Otherwise discounts lower the quality of your work and can lead to a lot of one time customers, instead of the more coveted repeat customers.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;The point is to make sure that these discounts do not hurt the business, but rather help it.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Otherwise, let your work show your value and let your competitors take the “cheap-asses”.&lt;/p&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/291252/Should-You-Offer-Discounts-with-Maintenance-Packages&amp;bvt=rss"&gt;</description><pubDate>Mon, 13 May 2013 20:16:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:291252</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/290721/When-is-the-Best-Time-to-Upsell-and-Ask-For-Referrals-for-Your-Lawn-Care-Business#Comments</comments><slash:comments>0</slash:comments><title>When is the Best Time to Upsell and Ask For Referrals for Your Lawn Care Business?</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/290721/When-is-the-Best-Time-to-Upsell-and-Ask-For-Referrals-for-Your-Lawn-Care-Business</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;p class="MsoNormal"&gt;&lt;img src="http://success.hindsitesoftware.com/Portals/152131/images/Begging.jpg" alt="Lawn care business" class="alignRight" style="float: right;" border="0"&gt;Asking for referrals or asking if you can provide any extra work for a customer is not the most fun part of being an owner or a manager.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;But it is a necessity for &lt;a href="http://www.hindsitesoftware.com/index.cfm"&gt;field service businesses&lt;/a&gt; to continue to increase their revenue, and grow their client base.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;If you sit back and don’t take the initiative, your competitors could swoop in and offer services you hadn’t yet tried to upsell.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Worse yet, your customer may choose to go to your competitor for all of their services to get everything done through one company.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;However, over-asking can also be a potential issue.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;You should not reach the opposite end of the spectrum where you are continuously calling or looking for upsells.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;You want to keep the relationship you have going and not burden your customers with sales pitches.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;One of the best ways I have found to reach out and offer upsells is to complete check-ups on your customers.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;By doing check-ups, you are accomplishing a few different things:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font: 7.0pt 'Times New Roman';"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;First, you are able to provide great customer service by showing interest in the customer and how their property is doing.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Checking in, addressing any concerns or issues customers had with how the job was, and just simply asking what could be done better are all great things to address with the customer.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Hear what they have to say and really take it into account for the next job you do.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Your customers are your source of information.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;If you cannot be at each job site, they can be the next best thing to tell you what they like and what they don’t.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font: 7.0pt 'Times New Roman';"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Secondly, if your customer is pleased with your company and the job done, you are able to personally ask for referrals when you are on site.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Sending out an email or postcard is a useful tool, but asking in person seems to stick with people just a little bit more.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Ask your customer to refer any friends, relatives, or neighbors they have that could benefit from your &lt;a href="http://www.hindsitesoftware.com/lawn-care-software.cfm"&gt;lawn care services&lt;/a&gt;.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;They may not have anyone right that second, but if you drive a company truck that is detailed with your logo and contact info, you are also setting yourself up for other potential customers to see you and your work.&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font: 7.0pt 'Times New Roman';"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Thirdly, you can attempt to upsell at this point.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;But DO NOT be a pushy salesman.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Your customers like you and work with you because they are comfortable with you.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;If you start to make them uncomfortable or they start to dread your phone calls for fear of a sales pitch, you will lose that comfort level, and in turn possibly even that customer.&lt;/li&gt;
&lt;/ul&gt;
&lt;p class="MsoNormal"&gt;&lt;a href="http://www.hindsitesoftware.com/lawn-care-software.cfm"&gt;Lawn care software&lt;/a&gt; is a great tool to keep track of all of this data.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;You can look up the customer’s history to see if they had issues or concerns that you should check in on.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;You can also see what work has previously been done at their property and offer suggestions as to other services you provide that they could benefit from.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;It’s never easy asking for referrals or upsells, but by doing check-ups with your customers, you give yourself an easy in.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;You are on the property, giving you the advantage of seeing first hand what customers may need or benefit from.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;You are also showcasing your business and your work with your truck parked outside the property.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Use the technique of check-ups to make the task of upselling and referral asking easier.&lt;/p&gt;
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&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
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&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/290721/When-is-the-Best-Time-to-Upsell-and-Ask-For-Referrals-for-Your-Lawn-Care-Business&amp;bvt=rss"&gt;</description><pubDate>Fri, 10 May 2013 14:23:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:290721</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/289775/The-Big-Lawn-Care-Software-Question-To-Supply-Field-Devices-or-Not#Comments</comments><slash:comments>0</slash:comments><title>The Big Lawn Care Software Question: To Supply Field Devices or Not?</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/289775/The-Big-Lawn-Care-Software-Question-To-Supply-Field-Devices-or-Not</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;p class="MsoNormal"&gt;&lt;img src="http://cdn1.hubspot.com/hub/152131/file-33357533.jpg" alt="lawn care software" class="alignRight" style="float: right;" border="0"&gt;When I was running my irrigation business, we didn’t have smartphones.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;PDA’s were the main device used in the field and we had to provide them for the guys.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Now everybody has a smartphone.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Technology has become one of the biggest influencers on how we in the field service industry do business, from taking phone calls on our cells, to running our &lt;a href="http://www.hindsitesoftware.com/lawn-care-software.cfm"&gt;lawn care software&lt;/a&gt; on our computers, and marking our routes each day with GPS.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;As technology continues to be such a huge factor within our society, field service companies are faced with the decision: Do I buy my field technicians devices for out in the field or do I have them supply their own?&lt;/p&gt;
&lt;p class="MsoNormal"&gt;If the company offers to pay for the device, it can get costly.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Many companies need internet access out in the field, whether it be for GPS or to access the &lt;a href="http://www.hindsitesoftware.com/"&gt;field service software&lt;/a&gt; they are using.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Phone plans, protective cases, and the phone itself can easily cost you upwards of $300.00 (depending on if you get in on contracts deals or not this could be less).&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;And at $300.00 a tech, can you afford a phone for every employee?&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;However on the other hand, if you allow your techs to use their personal phones, you could run in to problems of personal life interfering with work life.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;They may take personal calls, texts, or emails while on the clock.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;And who pays for the replacement if they get lost, dropped, or sent through the wash?&lt;/p&gt;
&lt;p class="MsoNormal"&gt;So what is the best option?&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Well, you actually have some choices:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font: 7.0pt 'Times New Roman';"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;You can set up a phone allowance for your employees – Here you give them a certain amount of money and they get to go pick out a phone they want, granted it meets your requirements.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;If the phone they want costs more then the allowance, then they must fork over the extra money to pay for it.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;You can make a rule that they only receive their phone allowance once, and if the phone breaks, is lost, or is stolen, it will be their responsibility to replace it or you can lower the amount of allowance they receive to purchase a new phone.&lt;/li&gt;
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&lt;ul&gt;
&lt;li&gt;&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font: 7.0pt 'Times New Roman';"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;You can set up a contract among your employees – Provide an agreement that the employee signs stating you, the owner, will purchase the first phone.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;If the phone is lost, stolen, or breaks, let them know you will pay half of the cost for the second phone, and they will pay the other half.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;If it gets to the third phone, tell them they must pay the full amount for a new phone.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;This way you are not immediately requiring a new employee to buy a new phone, but still make it clear that they have a responsibility to respect and protect the device.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;If you are using &lt;a href="http://www.hindsitesoftware.com/snow-removal-software.cfm"&gt;snow removal software&lt;/a&gt; of any kind, it may be in your best interest to supply the devices yourself, especially if you are using subcontractors.&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font: 7.0pt 'Times New Roman';"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;You can allow the employees to use their own devices – Allowing employees to use their personal phones or tablets allows you to avoid the costs of providing devices, while still having working devices out in the field.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;If you go this route, you want to be sure your guys understand the phones should not be used for personal use while on the clock.&lt;/li&gt;
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&lt;p class="MsoNormal"&gt;Devices must be discussed and put in to your company policies.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;You will know what your guys are capable of handling.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Some will not need a replacement phone for 5 years, others will need one every 2 months and others yet are just plain accident prone.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;I suggest you start with a small pool of your employees and test out your different options to see how the devices are treated and what is the best course to take.&lt;/p&gt;
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&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/289775/The-Big-Lawn-Care-Software-Question-To-Supply-Field-Devices-or-Not&amp;bvt=rss"&gt;</description><pubDate>Tue, 07 May 2013 15:10:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:289775</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/288900/3-Things-Your-Irrigation-Technicians-Hate-And-How-Irrigation-Software-Fixes-Them#Comments</comments><slash:comments>0</slash:comments><title>3 Things Your Irrigation Technicians Hate – And How Irrigation Software Fixes Them</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/288900/3-Things-Your-Irrigation-Technicians-Hate-And-How-Irrigation-Software-Fixes-Them</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;&lt;br&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Before developing HindSite’s &lt;a href="http://www.hindsitesoftware.com/irrigation-business-software.cfm"&gt;irrigation software&lt;/a&gt;, I owned an irrigation business for more than a decade. I worked closely with irrigation technicians, learning what makes them tick, what they like, and what they dislike.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;img id="img-1367522836666" src="http://cdn1.hubspot.com/hub/152131/file-31877391.png" border="0" alt="describe the image" width="345" height="368" class="alignRight" style="float: right;"&gt;
&lt;p&gt;What I learned is that, for the most part, irrigation technicians are introverts. They choose to do what they do because it’s mostly a solo job, they have a lot of autonomy and they don’t have to deal with people every minute of every day.&amp;nbsp; What they want to do is their job – installing and maintaining irrigation systems. Anything they view as outside of that core job they don’t enjoy.&lt;/p&gt;
&lt;p&gt;So with that in mind, here are three things irrigation technicians hate and how irrigation software can fix them:&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;b&gt;Communicating Project Updates to the Office&lt;/b&gt; – When we initially trained companies on how to use our irrigation software, we’d train the office staff on how to use HindSite in the office as well as how the technicians use our &lt;a href="http://www.hindsitesoftware.com/mobile-field-service-software.cfm"&gt;mobile field service software&lt;/a&gt; using netbooks, tablets or smartphones. The office staff would then train the irrigation technicians on how to use HindSite in the field.&lt;br&gt; &lt;br&gt; What we soon learned was that technicians often objected to the software if they were trained by office staff, while they embraced it if we trained them. Why the difference? Well, in a lot of cases, the technicians resented the office staff. We even heard one technician refer to the office manager as “that bitch in the office.” &amp;nbsp;&lt;br&gt; &lt;br&gt; Why? Because the office staff are paid to make sure technicians do the things they hate doing – turn in their paperwork, fill out their timesheets and communicate status updates with the office. The office staff are just doing their job, but the technicians often resent the constant intrusion in their day.&lt;br&gt; &lt;br&gt; So the simple solution is to eliminate that interruption. As our customers have found, when they arm their irrigation technicians with an Android tablet or smartphone, and give technicians the ability to communicate things like the parts they’ve used, that status of the project and any additional notes, the technicians are freed to focus on their work. Plus, with irrigation software, the office staff can send notes and reminders to the irrigation technician via their device, eliminating disrupting phone calls.&lt;br&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Paper Timesheets and Forms&lt;/b&gt;– Irrigation technicians are – by the nature of their work – not accustomed to filling out paperwork.&amp;nbsp; They shuttle from job to job doing the work that they enjoy. What they don’t enjoy is time consuming paperwork.&lt;br&gt; &lt;br&gt; Put yourself in a technician’s shoes. They want to focus on doing work. They work with their hands installing and fixing irrigation systems. Anything that isn’t that work, they don’t consider part of the job. Paperwork falls into that category. &lt;br&gt;Again, this is where irrigation software can make a big difference in eliminating some of the work that irrigation technicians hate. With HindSite, irrigation technicians time in and out of jobs with their device. If you have additional data you need from your irrigation tech, create a simple electronic assessment in HindSite and tie it to a service. Every time a tech completes that service, the assessment opens, prompting the technician to enter the data. It’s a quick, easy and painless way to collect the data you need to run your business without forcing the technician to complete paperwork that he probably hates and will avoid doing.&lt;br&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Windshield Time&lt;/b&gt; – You know what irrigation technicians hate even more than paperwork? Sitting idly in traffic. If you’re forcing your irrigation technicians to drive all over town to service your customers, you’re wasting his time and making his blood pressure slowly rise.&lt;br&gt; &lt;br&gt; So the simple solution is to eliminate all that wasted drive time. Optimize his day so that he spends as little time in his truck as possible. Look for &lt;a href="http://www.hindsitesoftware.com/field-service-scheduling-software.cfm"&gt;field service scheduling software&lt;/a&gt; that includes smart routing functionality so that you can route your technicians as efficiently as possible. When a service call comes in, your solution should be able to tell you if you have any technicians scheduled nearby so you can schedule work orders to techs in the area.&lt;br&gt; &lt;br&gt; Not only does that help you squeeze in more jobs per day, but it also helps keep your irrigation technician’s blood from boiling.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;At their core, irrigation technicians want to install and maintain irrigation systems. They don’t want to constantly communicate what they did to the office. They don’t want to spend hours every day completing paperwork. And they really don’t want to sit in their truck all day drinking coffee.&lt;/p&gt;
&lt;p&gt;So leverage the power of irrigation software to free them to focus on what they do best instead of the work they hate doing.&lt;/p&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/288900/3-Things-Your-Irrigation-Technicians-Hate-And-How-Irrigation-Software-Fixes-Them&amp;bvt=rss"&gt;</description><pubDate>Thu, 02 May 2013 17:56:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:288900</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/287922/Why-Your-Field-Service-Business-Needs-A-Tradition-Like-Playoff-Beards#Comments</comments><slash:comments>0</slash:comments><title>Why Your Field Service Business Needs A Tradition Like Playoff Beards</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/287922/Why-Your-Field-Service-Business-Needs-A-Tradition-Like-Playoff-Beards</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;&lt;br&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Thanks to a win in the last game of the season, the Minnesota Wild hockey team is in the playoffs for the first time in five years. To celebrate, they won’t be shaving their beards until they are eliminated from the playoffs (which could happen sooner rather than later because they’re playing the mighty Chicago Blackhawks).&amp;nbsp;&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;img id="img-1367257625276" src="http://cdn1.hubspot.com/hub/152131/file-31452849.png" border="0" alt="hockey beard" class="alignRight" style="float: right;"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;The playoff beard, as it’s called, dates back to the 1980s New York Islanders squad.&amp;nbsp; Rumor has it that it started by accident – the team would play 4 games in 5 nights in two cities, giving them little time to shave. So they didn’t.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;And it soon became a craze that just about every hockey player – from high school to college to the NHL – has experienced at some time in his life. Some teams have even taken it further. The Minnesota Gophers team bleached their hair blonde for a playoff run not too long ago. It was not a good look, and they thankfully haven’t tried it since.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Sports are full of presumably silly traditions like the playoff beard. Notre Dame football players slap a sign that says Play Like a Champion Today, basketball players have outrageous handshakes during pre-game introductions, and many baseball players celebrate homeruns with unique signs.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;You can call it silly, but your business needs a tradition like the playoff beard.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Why does a playoff beard matter? NHL players will tell you that it builds team unity because every last player – even the 19-year-old rookie with a few wisps of hair on his chin – refuses to shave, no matter how silly they look. They’ll tell you that they focus better because every time they wake up and look in the mirror they’re reminded that it’s playoff season.&lt;/p&gt;
&lt;p&gt;And your business should develop traditions that reinforce your goals, promote team unity and help you focus your team on what matters. Here are some examples:&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Let’s say your lawn care business has a slogan of “Educated, experienced and excited about what we do.” You need to build traditions that reinforce your slogan.&amp;nbsp; How do you do that? Well, maybe start a weekly or monthly educational quiz show in your office. Reward the winners with a gift certificate or something of value.&amp;nbsp; &lt;br&gt; &lt;br&gt; Or, you could make sure that every time one of your employees meets a new customer to work on their property, they say, “Hi, I’m Ted. I’ve worked for XYZ Lawn Care for 7 years…” If you use &lt;a href="http://www.hindsitesoftware.com/lawn-care-software.cfm"&gt;lawn care software&lt;/a&gt;, you could create a custom assessment or send a note to their field device reminding them to introduce themselves properly to their new customer. &lt;br&gt;&lt;br&gt;&lt;/li&gt;
&lt;li&gt;I’m stealing this idea from the Notre Dame example I cited earlier, but a simple sign in a heavy employee traffic area that reinforces your core value is a great way to continually remind your employees what’s important. If you’re a&amp;nbsp; customer-centric organization, reinforce that with a sign that says “We Love Our Customers.”&lt;br&gt;&lt;br&gt;&lt;/li&gt;
&lt;li&gt;Want to build team unity? Copy the NHL playoff beard idea for a good cause. &lt;a href="http://www.beardathon.com/"&gt;Beardathon.com&lt;/a&gt; allows your team to grow a beard and raise money for charity. Or, if mustaches are more your thing, visit &lt;a href="http://www.movember.com/"&gt;Movember.com&lt;/a&gt; to learn how you can grow a mustache for cancer charities. It’s a great way to support a cause, build some team unity, and show your customers that you care about charitable work.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;span style="font-size: 13px;"&gt;The playoff beard is all about building unity and creating focus. That makes it a great thing to mimic because it helps your employees focus on what matters, brings them closer together as a team, and enables you to showcase your unique team unity to your customers.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;em style="font-size: 13px;"&gt;What traditions does your organization have? Drop ‘em in the comments!&lt;/em&gt;&lt;/p&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/287922/Why-Your-Field-Service-Business-Needs-A-Tradition-Like-Playoff-Beards&amp;bvt=rss"&gt;</description><pubDate>Mon, 29 Apr 2013 17:40:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:287922</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/287245/3-Things-to-Look-for-in-Lawn-Care-Software#Comments</comments><slash:comments>0</slash:comments><title>3 Things to Look for in Lawn Care Software</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/287245/3-Things-to-Look-for-in-Lawn-Care-Software</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;&lt;br&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;St. Paul weather update: After 4 inches of snow earlier this week, the forecast calls for highs in the 70s this weekend. It’s time to break out the shorts because spring has finally sprung!&lt;img id="img-1366916182656" src="http://cdn1.hubspot.com/hub/152131/file-31153276.jpg" border="0" alt="lawn care software" width="330" height="220" class="alignRight" style="height: 220px; width: 330px; float: right;"&gt;&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;It also means lawn care season has finally arrived. And if you’re still managing your lawn care business using paper processes, you’re probably feeling overwhelmed by the amount of work that goes into managing a multitude of maintenance contracts. Determining when to service a property, what services to perform, and tracking those services throughout the year can be a chore.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;That’s why many lawn care businesses have turned to &lt;a href="http://www.hindsitesoftware.com/lawncare-software.cfm"&gt;lawn care software&lt;/a&gt; to better manage their contractual obligations. With software tracking your activity, you can get better insight into your business and work on improving your business instead of working in it.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;So what should you look for when shopping for lawn care software? Here are three tips:&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Contract Management Functionality&lt;/b&gt; – Lawn maintenance contracts, by their nature, are difficult to manage. You’ve got multiple services performed at varying intervals throughout the year. &amp;nbsp;Tracking where you are against your contractual obligations can be difficult. And, honestly, this is where most lawn care software fails.&lt;/p&gt;
&lt;p&gt;So when you’re shopping for software, ask how it manages contracts. Can you setup your contracts in advance? Can you easily create maintenance programs with multiple services, simplifying contract creation? How does it manage &amp;nbsp;services – like fertilizing – with a defined frequency? Will it schedule those services automatically the correct number of days apart?&lt;/p&gt;
&lt;p&gt;Another important consideration is renewing contracts. Does the software make it easy to create a similar contract the following year? Do you have to setup a new contract every year? You can save a lot of time at contract renewal by having the ability to quickly setup your contracts.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Scheduling Flexibility &lt;/b&gt;– If you’ve contracted with a commercial property owner to mow the lawn 3 times in April, 4 in May, 5 in June, 5 in July, 5 in August, 4 in September and 3 in October, that’s 29 visits over the course of the summer. Your lawn care software should make it easy for you to schedule those 29 visits. And it should give you the flexibility to schedule the entire contract all-at-once or put your contract work into a pending file so you can schedule on a bi-weekly or monthly basis.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;And, optimally, it should give you flexibility to quickly reschedule when rain days force you to shuffle your schedule. You don’t want to waste time doing something as simple as shifting your schedule because of a rain out.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Reporting – &lt;/b&gt;There are two key things that are important to understand when managing your maintenance work:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;How are you progressing against your contractual obligations? The key to keeping your customers happy is making sure you’re meeting your contractual obligations. If you don’t, you run the risk of pissing off your customers and losing your contracts. Performing services too frequently can cost you money. So make sure your software can tell you, for instance, that you have performed 25 of your 35 contracted mowing services.&lt;/li&gt;
&lt;li&gt;How are you doing financially? Your lawn care software should be able to tell you what you budgeted for your contracts and what your actual receipts are so you can see how your budgeted income compares to your actual income, and plan business expenses accordingly.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;There’s a lot more to lawn care software than just these three items, but by enabling you to manage your contracts, schedule your maintenance work and report on how you’re doing, the lawn care software you select will help you better manage and understand your business.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/287245/3-Things-to-Look-for-in-Lawn-Care-Software&amp;bvt=rss"&gt;</description><pubDate>Thu, 25 Apr 2013 18:51:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:287245</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/286801/4-Traits-of-a-Great-Snow-Removal-Business#Comments</comments><slash:comments>0</slash:comments><title>4 Traits of a Great Snow Removal Business</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/286801/4-Traits-of-a-Great-Snow-Removal-Business</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;&lt;br&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;It was a banner year for snow in the Twin Cities metro area, with multiple significant snow storms just in the month of April. Though most Minnesotans were ready for the snow to end, &lt;a href="http://www.hindsitesoftware.com/snow-removal-software.cfm"&gt;snow removal businesses&lt;/a&gt; loved the late snowfall; it enabled them to squeeze more revenue out of their seasonal business.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;img id="img-1366816009342" src="http://cdn1.hubspot.com/hub/152131/file-30912253.png" border="0" alt="snow" width="456" height="279" class="alignRight" style="float: right;"&gt;All the snow got me thinking – what makes a great &lt;a href="http://www.hindsitesoftware.com/snow-removal-software.cfm"&gt;snow removal contractor&lt;/a&gt;? What should a commercial or residential buyer evaluate when choosing a snow removal contractor?&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Here are 4 traits that make a great snow removal contractor:&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Communicative&lt;/b&gt; – Many snow removal contractors also perform green industry services like &lt;a href="http://www.hindsitesoftware.com/lawn-care-software.cfm"&gt;lawn maintenance&lt;/a&gt;, &lt;a href="http://www.hindsitesoftware.com/irrigation-business-software.cfm"&gt;irrigation service and installation&lt;/a&gt;, arbor care or fertilizing in the warmer months. And they’ll tell you that the main difference between plowing snow and summer services is the urgency with which snow must be cleared. If you fail to remove snow from your local grocery store’s parking lot by their 7 a.m. open, you could very likely lose that contract the following year. One mistake can kill a long-term relationship. Forgetting to mow a lawn likely won’t kill a business as fast as failing to meet your &lt;a href="http://www.hindsitesoftware.com/snow-removal-software.cfm"&gt;snow removal contract&lt;/a&gt; terms.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Which is why it’s so important for snow removal contractors to focus on communicating to their customers. I talked to a contractor who said the worst mistake a snow removal contractor can make isn’t forgetting to plow a property. The worst mistake a contractor can make is forgetting to plow a property and then compounding the error by not knowing why when the customer calls to complain.&lt;/p&gt;
&lt;p&gt;We’re in the process of gathering data on a &lt;a href="http://www.hindsitesoftware.com/snow-industry-benchmark-survey-invite.html"&gt;Snow Industry Benchmark Survey&lt;/a&gt;, but what we’re seeing already is that very few contractors are leveraging the power of email to notify customers before, during and after a snow event. A simple email alert notifying your customer when you arrived and/or departed their property – with notes indicating how much snow you encountered, how much de-icer was applied, etc. – can go a long way toward keeping your customers informed.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;And don’t forget the power of a good old fashioned phone call. Keeping your customers informed is vital to managing a snow event.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Efficient &lt;/b&gt;– As the old saying goes, there’s more than one way to skin a cat. &lt;a href="http://www.hindsitesoftware.com/snow-removal-software.cfm"&gt;Snow plowing&lt;/a&gt; is the same, especially on a large commercial property. There are so many tools you can use – from a simple shovel to a skid steer.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Many people make the mistake of looking at price instead of productivity. It could take a guy with a small UTV 5 hours to plow the same area that a larger, more efficient piece of equipment could plow in 1 hour. So if a contractor is charging $100 an hour for the UTV and another charges $400 an hour for a large plow, the large plow is actually the better choice because it’s more efficient. &amp;nbsp;And it may be more profitable for the contractor as well, because his margin on that UTV is much less than his margin on that large plow.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Want to be more competitive and efficient? Consider installing &lt;a href="http://www.hindsitesoftware.com/snow-removal-software.cfm"&gt;snow removal software&lt;/a&gt;. HindSite’s snow removal software solution makes it easier to communicate with your trucks in the field, easier to manage the different triggers and billing rules in your contracts, and improves your cash flow because it syncs to QuickBooks, enabling you to bill in minutes, not hours.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Timely&lt;/b&gt; – Since most snow falls in the evening and is cleared in the wee hours of the morning, timeliness is important. Businesses rely on snow removal contractors to have their lots clear of snow and ice in time for their business to open. Residential customers expect to be able to get out of their driveway in the morning for work.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;So it’s vital that you minimize the time spent on each property and work quickly to do the job. If you don’t, you run the risk of missing a deadline and incurring the wrath of a customer.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Meticulous&lt;/b&gt; – Attention to detail is vital to satisfying your customers. You need to constantly think about logistics – where’s the best place to push the snow? How can we minimize disruption and keep key driving lanes clear? How can we ensure we don’t damage a homeowner’s property? How can we keep ice from building up on a property?&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Though snow events are, for the most part, unplanned events, a huge amount of planning and preparation goes into pushing snow. If you don’t have a well-considered (and well-communicated) plan for every property you plow, you may find yourself losing business.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Running a &lt;a href="http://www.hindsitesoftware.com/snow-removal-software.cfm"&gt;snow removal business&lt;/a&gt; isn’t easy. There’s a lot of risk – the weather, liability, competition – that can lead to considerable ups and downs. But there’s also a lot of money to be made by snow plowing businesses that focus on communicating with their customers, optimizing their business, doing great work on time and being meticulous in their planning and execution.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;What do you think? What makes a great snow removal contractor? Add it in the comments!&lt;/em&gt;&lt;/p&gt;
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&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/286801/4-Traits-of-a-Great-Snow-Removal-Business&amp;bvt=rss"&gt;</description><pubDate>Wed, 24 Apr 2013 14:47:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:286801</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/284881/Build-Strong-Customer-Relationships-and-Dump-Toxic-Ones#Comments</comments><slash:comments>2</slash:comments><title>Build Strong Customer Relationships and Dump Toxic Ones</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/284881/Build-Strong-Customer-Relationships-and-Dump-Toxic-Ones</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;&lt;br&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;A profitable &lt;a href="http://www.hindsitesoftware.com/" title="green industry business" target="_self"&gt;green industry business&lt;/a&gt; is founded on working relationships. Every time you bid a job for a customer and they accept, they’re trusting you to come through on what they think your end of the deal is. So to avoid building toxic relationships with customers who really don’t mean to be a bother, make sure you communicate what your process is to cut down on surprises.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="font-size: 1em;"&gt;Be upfront with how you handle accounts – Although you want to keep your customer service at its highest level, you cannot be everywhere at once so be sure to let customers know what your workload is like and that you will address problems on a priority basis with an emphasis on&amp;nbsp;efficiency across all accounts.&lt;/span&gt;&lt;img id="img-1366140840627" src="http://success.hindsitesoftware.com/Portals/152131/images/boom.jpg" border="0" alt="boom" class="alignRight" style="float: right;"&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Use&lt;span style="font-size: 1em;"&gt;&amp;nbsp;contracts – If you have the ability to put on paper what you’re doing for your customers and how much you’re charging, do it. Make it easy to see what they should expect by the end of the season.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Make yourself available – You may not be able to fix their problem right away, but when something comes up customers want to know they can get a hold of you or your office. Peace of mind is key. If they know that you are aware of the issue they can sleep better.&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Tell them how you will handle unexpected problems – Situations come up. We can’t plan for every mistake or hurdle in a project, but what you can do is make sure your customers will know what to expect when a problem does arise.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;When running my own &lt;a href="http://www.hindsitesoftware.com/field-service-software.cfm" title="irrigation company" target="_self"&gt;irrigation company&lt;/a&gt;, the process for dealing with these mishaps was pretty basic:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Identify the problem&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Notify the property owner of the issue&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Present possible and most effective solutions&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;If you’ve got a good handle on these techniques and you’re still running into issues with a handful of high maintenance customers, it may be time to say goodbye. The loss of morale and productivity these customers often bring to the table can be too taxing on the positive culture you’re trying to promote.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Say no – If a customer is trying to pressure you into a job under circumstances you can’t deliver on, tell them no. You have to protect the rest of your business, generally, one sale isn’t going to make or break you. If you promise the moon and only get to Kansas you can bet your ass that the touchy customer is going to be a handful, so avoid the mess and be realistic with what you can accomplish. There is enough pressure on your staff already to produce high quality work. Rushed work, 9 times out of 10, is of poor quality.&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Decide what requests are valid and which are ridiculous. At my &lt;a href="http://www.hindsitesoftware.com/field-service-software.cfm" title="field service software company" target="_self"&gt;field service software company&lt;/a&gt; we’ve had to make the rare decision to let some customers go. One example was a customer who requested to automatically “Time In” techs to work orders when they were within 25 feet of a property. As this is not NASA, we declined the request and all hell broke loose. The sky grew dark and the world began to crumble to this individual. In that case it was quite an easy decision to let them go. Sometimes the juice just isn’t worth the squeeze.&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Another example is those customers who have issues but don’t bring them to your attention. Our support staff is eager to assist customers when issues come up, they know our customers rely heavily on us to keep day-to-day operations moving, but if we are unaware of the problem, we can’t begin to form a solution.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;It’s up to you as the owner to decide what you’re willing to put up with. For some of you, it may be A LOT, and that’s great that you’re willing to wade through the shit to further your business. Just remember, it doesn’t have to be that way and it is up to you to make the call when enough is enough.&lt;/p&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/284881/Build-Strong-Customer-Relationships-and-Dump-Toxic-Ones&amp;bvt=rss"&gt;</description><pubDate>Tue, 16 Apr 2013 18:30:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:284881</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/284610/Printing-Applications-and-Add-Ons-for-Your-Field-Service-Business#Comments</comments><slash:comments>0</slash:comments><title>Printing Applications and Add-Ons for Your Field Service Business</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/284610/Printing-Applications-and-Add-Ons-for-Your-Field-Service-Business</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
 &lt;o:OfficeDocumentSettings&gt;
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&lt;p class="MsoNormal"&gt;&lt;img src="http://success.hindsitesoftware.com/Portals/152131/images/Printer.jpg" alt="field service business" class="alignRight" style="float: right;" border="0"&gt;One of the newest tools out there when it comes to printing both in the field and sending to the office to be printed are cloud printing applications.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;There are many different applications, available for many different devices, which can be purchased for many different prices – it all depends on what you need.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="mso-bidi-font-weight: bold;"&gt;Before we get started on all of the viable options, I just wanted to be clear for those of you using an &lt;a href="http://www.hindsitesoftware.com/irrigation-business-software.cfm"&gt;irrigation software&lt;/a&gt; or a &lt;a href="http://www.hindsitesoftware.com/snow-removal-software.cfm"&gt;snow removal software&lt;/a&gt;.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;If you are looking to print from the software (or really any program on your phone), I always suggest you check with your &lt;a href="http://www.hindsitesoftware.com/"&gt;field service software&lt;/a&gt; provider to see which devices and printers will work with their systems.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Each software is different and will work differently on individual phones, with individual applications.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;It’s always best to ask before you buy!&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;b&gt;Printing Applications:&lt;br&gt;&lt;br&gt; &lt;/b&gt;&lt;span style="mso-bidi-font-weight: bold;"&gt;While we at HindSite &lt;a href="http://success.hindsitesoftware.com/field-service-software-blog/bid/247948/Why-Printing-Invoices-in-the-Field-Sounds-Great-But-Really-Sucks"&gt;do not personally recommend printing in the field&lt;/a&gt; (for various reasons such as not being able to review the invoice before it is handed to the customer), we understand it is a necessity/preference for some field service businesses and cannot be avoided.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="mso-bidi-font-weight: bold;"&gt;If you are printing in the field, there are plenty of great applications for a number of devices that can work for your &lt;a href="http://www.hindsitesoftware.com/"&gt;field service business&lt;/a&gt;, such as:&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpFirst" style="text-indent: -.25in; mso-list: l0 level1 lfo1;"&gt;&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"&gt;&lt;span style="mso-list: Ignore;"&gt;·&lt;span style="font: 7.0pt 'Times New Roman';"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bidi-font-weight: bold;"&gt;PrinterShare™ Mobile Print – This application is strictly Android based, meaning you will need an Android device to download and run it.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;The application allows you to print to a multitude of printers as long as the printer the device is communicating to is Wi-Fi enabled or is a Bluetooth connected printer.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;This application is free, but you will most likely need to buy the PrinterShare™ Premium Key for unlimited printing.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;The PrinterShare™ Premium Key is a one time fee of $12.95.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpLast" style="text-indent: -.25in; mso-list: l0 level1 lfo1;"&gt;&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"&gt;&lt;span style="mso-list: Ignore;"&gt;·&lt;span style="font: 7.0pt 'Times New Roman';"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bidi-font-weight: bold;"&gt;PrinterCentral Pro – This application is an iOS application, meaning it is only compatible with iPhones, iPod Touches, and iPads.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;It is ranked 5 out of 5 stars in the App Store by users and is available for $4.99&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;b&gt;Printing Add-Ons:&lt;/b&gt;&lt;/p&gt;
&lt;p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l1 level1 lfo2;"&gt;&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;·&lt;span style="font: 7.0pt 'Times New Roman';"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Google Cloud Print – This is a great tool if you do not need to print directly in the field.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;The Google Cloud Print connects your printers to the web, allowing you, or anyone you wish to print to the printer in your office or home.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;You will need a printer that is connected to the internet, and Google suggests you buy a cloud enabled printer, but really any printer will do.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;As long as it is connected to your computer which has internet access or is a cloud printer, all of your techs, office staff, and field managers can print to the same printer.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;All you need for this is a Google account, which is free.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Depending on what exactly you need printed, you may need to purchase an application that will transfer and print the file, document, picture, etc.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;Check out &lt;a href="http://www.google.com/cloudprint/learn/index.html"&gt;Google Cloud Print&lt;/a&gt;, as well as the &lt;a href="http://www.google.com/cloudprint/learn/apps.html"&gt;Apps&lt;/a&gt; that work with Google Cloud Print (and other printers) for a complete list of printing options.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;It can be difficult to print in the field or get invoices to the office for review and back out to the customer in a timely manner.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;These printer applications and add-ons are great options to get documents printed quickly while still having the option to review before being sent out.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Just remember to do your research on the devices you are using in the field, the printer you are sending documents to, and what kind of documents you are sending to the printer so you find the right match for your field service business!&lt;/p&gt;
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&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
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&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/284610/Printing-Applications-and-Add-Ons-for-Your-Field-Service-Business&amp;bvt=rss"&gt;</description><pubDate>Mon, 15 Apr 2013 19:24:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:284610</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/284151/3-Benefits-of-4-Day-Work-Weeks-For-Your-Field-Service-Business#Comments</comments><slash:comments>0</slash:comments><title>3 Benefits of 4 Day Work Weeks For Your Field Service Business</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/284151/3-Benefits-of-4-Day-Work-Weeks-For-Your-Field-Service-Business</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;p class="MsoNormal"&gt;&lt;img src="http://success.hindsitesoftware.com/Portals/152131/images/long weekend.jpg" alt="irrigation software" class="alignRight" style="float: right;" border="0"&gt;A common misconception many businesses believe and follow is that you work Monday through Friday, 9 to 5.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Those of us who have worked in the field service industry know this isn’t true.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;For one, we work anywhere from 5 am until it gets dark out, and even beyond that.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;The second, lesser known fact is that you don’t need to work a typical 5 day work week to be a profitable and successful business.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;Four day work weeks are becoming increasingly popular among all types of businesses.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;There are many benefits to fewer work days in a week, such as:&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpFirst" style="text-indent: -.25in; mso-list: l0 level1 lfo1;"&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt;&lt;span style="mso-list: Ignore;"&gt;1.&lt;span style="font: 7.0pt 'Times New Roman';"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Less Fuel Costs – With fuel costs still at an insanely high price, who wouldn’t want to cut down on gas usage?&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;If your guys can cut out an entire day of driving, why not reduce those costs?&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;The same will be true for your equipment if it is not being used that extra day each week.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Plus, both vehicles and equipment will be used a lot less over the years, meaning fewer maintenance costs popping up.&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="text-indent: -.25in; mso-list: l0 level1 lfo1;"&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt;&lt;span style="mso-list: Ignore;"&gt;2.&lt;span style="font: 7.0pt 'Times New Roman';"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Happier Employees – This is a given, but employees love longer weekends.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Getting that extra day off can make a world of difference for employee morale.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Employees appreciate the recognition that they work hard and deserve an extra day off, while you get the benefit of having refreshed employees coming back each week.&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpLast" style="text-indent: -.25in; mso-list: l0 level1 lfo1;"&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt;&lt;span style="mso-list: Ignore;"&gt;3.&lt;span style="font: 7.0pt 'Times New Roman';"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;More Productive – It’s a pretty simple concept, but when there is less time, you get more done.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Your crews and office personal do not have a whole extra day to get things done, so they will have to focus more on the days they are at work.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Motivation will be up with office and field morale, making working more pleasant and productive.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;While the four day work week does have some great benefits, it may not be for every company.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Perhaps you still keep five day work weeks during your busy months, and cut down to three or four day weeks when the season is at its slowest. &lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp;&lt;/span&gt;You could also offer every other Friday off or let each employee choose one day off a week.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;This way they still get the benefit of a day off without you having to sacrifice too much of the business.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;The nice thing is that a four day work week is simply an option.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;You can test it out in the slow season and see how your employees do.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;If they can handle the work load the same as a five day week, great!&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;If they struggle to keep up or are not performing the way they do when they are working five, you can always change it back. (Hint: Your &lt;a href="http://www.hindsitesoftware.com/"&gt;field service software&lt;/a&gt; can help you determine how productive your employees are.) It’s worth a shot if you are willing to take the chance.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;And with the help of &lt;a href="http://www.hindsitesoftware.com/irrigation-business-software.cfm"&gt;irrigation software&lt;/a&gt;, like HindSite Software, you can create future schedules to ensure no customer is left behind and every tech’s schedule is filled to its most efficient and productive state.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;To learn more about field service software, check out The HindSite Solution.&lt;/p&gt;
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&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/284151/3-Benefits-of-4-Day-Work-Weeks-For-Your-Field-Service-Business&amp;bvt=rss"&gt;</description><pubDate>Fri, 12 Apr 2013 20:06:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:284151</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/283013/Developing-a-Social-Media-Strategy-for-Your-Green-Industry-Business#Comments</comments><slash:comments>0</slash:comments><title>Developing a Social Media Strategy for Your Green Industry Business</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/283013/Developing-a-Social-Media-Strategy-for-Your-Green-Industry-Business</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://success.hindsitesoftware.com/Portals/152131/images/social-media.png" border="0" alt="social media" class="alignRight" style="float: right;"&gt;If you’ve talked to your marketing team or a consultant, you know that everyone is talking about social media. It’s the new shiny ball that everyone is chasing.&amp;nbsp; In fact, according to our &lt;a href="http://www.hindsitesoftware.com/2013-green-industry-benchmark-report.cfm"&gt;Green Industry Benchmark Report&lt;/a&gt;, 70% of green industry businesses have at least some rudimentary social media presence.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;But do they have a strategy? From what I’ve seen, many don’t. They post to social media irregularly, they aren’t doing anything to actually be social, and, most likely, social media isn’t impacting their business.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;So with that in mind, here are five things to consider when developing a social media strategy for your &lt;a href="http://www.hindsitesoftware.com/lawncare-software.cfm"&gt;green industry business&lt;/a&gt;.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;b&gt;Start Small&lt;/b&gt; – If you’re like the green businesses that use our &lt;a href="http://www.hindsitesoftware.com/"&gt;field service software&lt;/a&gt;, you’re incredibly busy. You don’t have a lot of time to devote to social media. So don’t start by opening accounts on the all the major social media sites – Twitter, Facebook, LinkedIn, Pinterest, Google+, etc. Instead, pick one to focus your time and energy, and slowly expand to others.&lt;br&gt; &lt;br&gt; For most green industry businesses, your best bet is Facebook. It’s the heavyweight in the field because so many people use it. I know we blogged recently about &lt;a href="http://success.hindsitesoftware.com/field-service-software-blog/bid/281894/Why-Your-Green-Industry-Business-Should-Be-On-Pinterest"&gt;how important Pinterest is for your green business&lt;/a&gt;, but it’s still –relative to Facebook – a niche player in social media. You’ll get the most bang for your buck on Facebook.&lt;br&gt; &lt;br&gt; Spend some time building up your profile and then start to promote it. Link to it on your website, add it to your business card, put it on your truck. Do whatever you can to drive traffic to your Facebook site. If you find you have more time to commit, start investigating other platforms. But don’t spread yourself too thin; focus time and energy on Facebook and make it great before moving on to other sites.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;&lt;b&gt;Define Your Goals&lt;/b&gt; – Figure out what your goals are before you start doing anything. Do you want better customer engagement? Are you trying to drive revenue? Do you want to encourage a better customer experience? Are you trying to be a thought leader in your territory? Whatever you determine your goal to be will help drive the tactics you use on social media. For instance, if your goal is to drive revenue, you might try featuring more discount offers. If you want to show your thought leadership, you’ll want to develop more thought provoking content. Your goals are really going to drive what kind of content you place on your social media sites.&lt;br&gt;&lt;br&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Determine How You’ll Measure Success&lt;/b&gt; – What’s the point of setting goals if you aren’t going to measure your results? Think about your goal and ways to measure achievement. If you’re just looking to build brand awareness, you can set goals specifically related to the number of followers and fans you have. If you want to engage customers, you’ll want to set goals around comments and views. If you’re trying to drive revenue, you’ll want to be able to track the number of sales that included visits to your social media platform. We’ve talked many times about &lt;a href="http://success.hindsitesoftware.com/field-service-software-blog/bid/242592/Field-Service-Management-Offseason-Tip-Set-Goals"&gt;the power of SMART goals&lt;/a&gt;, so be sure to set goals that are specific, measureable, attainable, relevant and timely.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;&lt;b&gt;Follow the 3 to 1 Rule&lt;/b&gt; – Many companies fail at this one. They make their social media sites all about them. Think about it like this: If you went out on a date and the person you dated talked all night about themselves, would you go out on a second date with them? Probably not. So mention something other than how great you are at &lt;a href="http://www.hindsitesoftware.com/lawncare-software.cfm"&gt;lawn care&lt;/a&gt;&amp;nbsp;on your social sites.
&lt;p&gt;One way to be less self-centered is to create features about your customers. Or, you can create contests. Or create polls. Or link to relevant news or articles. Or ask questions. Whatever you do, try to think about your audience and the things they’d find important.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;That’s where the 3 to 1 rule comes into effect. Essentially, it means that for every 1 post that you talk about yourself, have 3 posts that talk about something else – preferably something that your audience would find entertaining or insightful.&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;&lt;b&gt;Communicate in New Ways&lt;/b&gt; – Try to have a good mix of content that continually engages your audience. It’s OK to post company updates, but don’t forget to provide tips, ask questions and hold contests or giveaways to engage your audience.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;There are some great examples out there of lawn care businesses that provide weekly – or even daily – tips to their consumers. I’ve seen them talk about how to get rid of Japanese beetles in the yard, how to properly fertilize a yard and when to apply mulch. Providing such posts not only gives people a reason to subscribe or like your feed, but also positions you as an expert in your field.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;A picture can tell a thousand words, so use them often in your social media posts. Most likely your green business offers something tangible and visible – a green lawn, a well-pruned shrub, a clean hardscape. Leverage those photographs to show how you make the world more beautiful.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Done well, social media can advance your company goals. But you need to have a strategy to do it well. So before you start posting, starting thinking about what your goals are, and develop a strategy that will help achieve those goals.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/283013/Developing-a-Social-Media-Strategy-for-Your-Green-Industry-Business&amp;bvt=rss"&gt;</description><pubDate>Mon, 08 Apr 2013 20:18:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:283013</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/281894/Why-Your-Green-Industry-Business-Should-Be-On-Pinterest#Comments</comments><slash:comments>0</slash:comments><title>Why Your Green Industry Business Should Be On Pinterest</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/281894/Why-Your-Green-Industry-Business-Should-Be-On-Pinterest</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;My wife loves Pinterest and at first I didn’t understand why. I mean, really, it’s just a bunch of pictures, right?&lt;/p&gt;
&lt;p&gt;&lt;img id="img-1365094286440" src="http://success.hindsitesoftware.com/Portals/152131/images/pinterest.png" border="0" alt="pinterest" width="317" height="251" class="alignRight" style="height: 251px; width: 317px; float: right;"&gt;It is. And that’s why your &lt;a href="http://www.hindsitesoftware.com/"&gt;green industry business&lt;/a&gt; needs to be on Pinterest. At your core, what you do is beautify the world. Green industry businesses install irrigation systems and fertilize lawns to create green, lush landscapes. They mow and blow so that properties look neat and tidy. They trim trees and bushes so the plants look great and continue to thrive. They design picturesque landscapes. Green industry businesses make things beautiful.&lt;/p&gt;
&lt;p&gt;Which is why I was surprised to see that in our recent &lt;a href="http://www.hindsitesoftware.com/2013-green-industry-benchmark-report.cfm"&gt;Green Industry Benchmark Report&lt;/a&gt;, only 7% of respondents indicated they use Pinterest, lagging behind social media sites like LinkedIn (39.2%), Twitter (19.6%) and Google+ (18%).&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Pinterest offers a great opportunity for your business to visually display your work. Green industry businesses are selling beauty, and Pinterest is the perfect social media platform to display beautiful work.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;And there are benefits to having a presence on Pinterest:&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;More traffic to your website&lt;/strong&gt; - Each pin you post includes a link, which can drive considerable traffic back to your website. So my advice: Take great, high-quality pictures of your best work, pin it to Pinterest and link the pin back to your website.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;More awareness of your work&lt;/strong&gt; – Like I said earlier, the end result of your services is a visual product. Pinterest gives you a platform that makes it easy for you to display that product. If just one of your pictures goes viral, you’ll have generated more awareness than you could from any kind of paid advertising. Think of Pinterest as a visual resume of your work.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Better customer interactions&lt;/strong&gt; – Pinterest offers another platform that you can leverage to interact with your customers. When they re-pin your posts, comment and thank them. Interact on their pins. Re-pin what they pin. These are all ways to gain more visibility with your customers.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Display your company’s unique personality -&lt;/strong&gt;&amp;nbsp;The mistake many businesses make on social media, is making it all about them. Don’t fall into that trap. Share books you love, food you love, clothing you love, fun projects, whatever. You’ll eventually build a visual personality of your business, a personality that customers and prospects can see and appreciate quickly and easily. The old adage is true – people buy from people. By creating your own unique personality, you make it easier for potential customers to get to know you.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;But Pinterest takes some work. Here are some tips to get started:&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Follow people that interest you.&lt;/strong&gt;&amp;nbsp;Think of Pinterest like networking. If you have a small business network, you’re not going to hear about job opportunities, tips to improve your business, or of upcoming legislation that might affect you. Likewise, if you’re not connected to anyone on Pinterest, you’re not going to get any new cool ideas. So get connected with people who share your interests.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Re-pin other posts.&lt;/strong&gt;&amp;nbsp;Once you’re connected, re-pin the work of other people. The more times you re-pin, the more likely your connections will re-pin your posts. Plus, the more you re-pin, the more you’ll be showing your unique personality.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Create boards for your interests, your work, and other work you love.&lt;/strong&gt;&amp;nbsp;Think of boards as ways of categorizing your pins. You want a board (or boards) dedicated to the work you’ve done. That’s a must. But like I said earlier, it’s vitally important for your credibility that you pin more than just your work. So create boards for other things you like. Things that inspire you. Movies you love. Funny pictures. Whatever you like, try to categorize it into boards so it’s easier to view your pins.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;span style="font-size: 13px;"&gt;Want some inspiration? Here are some links showing how other green industry businesses are using Pinterest:&lt;/span&gt;&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="http://pinterest.com/dgrundeen/"&gt;Diane Grundeen, Owner of Trio Landscaping&lt;/a&gt; – Diane does a great job of featuring her landscape design work. But she also does a great job of organizing things into boards like landscape inspiration, perennials to keep in Minnesota (her home state), shrubs for Minnesota, inspiring outdoor spaces, and a whole lot more.&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="http://pinterest.com/horizonnj/"&gt;Horizon Landscape&lt;/a&gt; – This green business in New Jersey features their work and has a nice board of Tips and Tricks with pictures that link back to their blog. With almost 200 followers, my guess is they’re driving a lot of traffic to their website and blog. &amp;nbsp;&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="http://pinterest.com/chadslandscape/"&gt;Chad’s Landscape&lt;/a&gt; – Again, like the previous two users, Chad’s Landscape in Mobile, Alabama does a great job incorporating their work plus other great inspirational photos of landscaping, plants, and other interests like camping and running.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;As a small business owner, I understand that keeping up with the latest social media platform can be difficult. But Pinterest is here to stay. I’d argue that, outside of Facebook, Pinterest is the most important social media platform to the green industry business because it’s such a visual platform. Plus, judging by the &lt;a href="http://www.hindsitesoftware.com/2013-green-industry-benchmark-report.cfm"&gt;Green Industry Benchmark Report&lt;/a&gt;, it’s a platform your competitors aren’t using. The sooner you start, the further ahead of the competition you’ll be.&lt;/p&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/281894/Why-Your-Green-Industry-Business-Should-Be-On-Pinterest&amp;bvt=rss"&gt;</description><pubDate>Thu, 04 Apr 2013 16:42:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:281894</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/280516/Why-HindSite-s-Field-Service-Software-Improves-Your-Sex-Life#Comments</comments><slash:comments>1</slash:comments><title>Why HindSite’s Field Service Software Improves Your Sex Life</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/280516/Why-HindSite-s-Field-Service-Software-Improves-Your-Sex-Life</link><description>&lt;p&gt;Marketing plays an important role in building a successful business. You’ve got to craft your message perfectly so that it resonates with your audience. If you don’t, people won’t understand why they should choose your business and your sales will falter.&lt;/p&gt;
&lt;p&gt;This year, we’ve been busy analyzing the results of&amp;nbsp; 14 surveys, held&amp;nbsp; 43 focus groups and enlisted the help of 6 marketing agencies, all in the hope of finding the perfect marketing message that helps us sell HindSite.&lt;/p&gt;
&lt;img id="img-1364591644544" src="http://success.hindsitesoftware.com/Portals/152131/images/the-other-blue-pill2.png" border="0" alt="describe the image" width="312" height="233" class="alignRight" style="font-size: 13.333333969116211px; height: 233px; width: 312px; float: right;"&gt;
&lt;p&gt;We believe we’ve hit on it - HindSite: The Other Blue Pill.&lt;/p&gt;
&lt;p&gt;We’re excited. This tagline is the culmination of countless hours spent playing Nerf basketball and Angry Birds, visiting dozens of specialty coffee shops and spending hours brainstorming on a whiteboard, all in an attempt to find the perfect motto for our &lt;a href="http://www.hindsitesoftware.com/"&gt;field service software&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;We’re so sure that this tagline is the greatest thing since sliced bread that we spent roughly the budget of Spider-Man 3 to create this advertisement:&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;iframe frameborder="0" height="480" src="http://www.youtube.com/embed/eRpF_5bLXng?rel=0" width="640"&gt;&lt;/iframe&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;It’s a winner, right?&lt;/p&gt;
&lt;p&gt;And here’s why: Because our &lt;a href="http://www.hindsitesoftware.com/"&gt;field service management software&lt;/a&gt; improves your sex life. Ask our customers, and they’ll tell you that prior to HindSite they just didn’t have time to spend with their wives. They were working late nights and weekends working through the never-ending pile of paperwork that lined their office.&lt;/p&gt;
&lt;p&gt;When they did come home, they were exhausted. They barely had time to eat a decent meal before settling into bed to repeat the process the next day. They fell asleep before they could rock their wife to sleep.&lt;/p&gt;
&lt;p&gt;They often came home in a foul mood. Because their process was so laden with paper and manual entry, things always fell through the cracks. Customers were constantly complaining about an inaccurate bill, or a service call that was never completed. &amp;nbsp;They were too stressed to de-stress their wives.&lt;/p&gt;
&lt;p&gt;Their wives were unhappy. They fantasized about teenage romances, hunky former college professors and the dashing neighbor down the road. They missed their husbands. A lot. Like really a lot. And their husbands were too busy to get busy.&lt;/p&gt;
&lt;p&gt;But then they installed HindSite. It combines a &lt;a href="http://www.hindsitesoftware.com/field-service-crm.cfm"&gt;field service CRM&lt;/a&gt;, &lt;a href="http://www.hindsitesoftware.com/field-service-scheduling-software.cfm"&gt;field service scheduling software&lt;/a&gt;, &lt;a href="http://www.hindsitesoftware.com/field-service-billing-software.cfm"&gt;field service billing software&lt;/a&gt; and &lt;a href="http://www.hindsitesoftware.com/mobile-field-service-software.cfm"&gt;mobile field service software&lt;/a&gt; to eliminate paperwork in their business. And without all that paperwork, they weren’t spending nights and weekends at the office. They were spending nights and weekends familiarizing themselves with their wives.&lt;/p&gt;
&lt;p&gt;We believe HindSite has improved the sex lives of our customers almost as well as Viagra. And without the side effects. I mean, really, who wants to go to the hospital after their “excitement” hasn’t subsided after four hours? The side effects of Viagra include painful urination, chest pain, an uneven heartbeat, fainting, nosebleeds, numbness, vision changes, hearing loss, headaches, and trouble breathing.&lt;/p&gt;
&lt;p&gt;With HindSite, you don’t have those problems. Your only problem is figuring out what to do with all your free time – and profit. It’s a good side effect to have.&lt;/p&gt;
&lt;p&gt;So that’s why we think the tagline “The Other Blue Pill” is the perfect motto for our product.&lt;/p&gt;
&lt;p&gt;Oh, and Happy April Fools’ Day!&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/280516/Why-HindSite-s-Field-Service-Software-Improves-Your-Sex-Life&amp;bvt=rss"&gt;</description><pubDate>Mon, 01 Apr 2013 07:00:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:280516</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/280612/Three-Reasons-the-Employees-in-Your-Field-Service-Business-Are-Underperforming#Comments</comments><slash:comments>0</slash:comments><title>Three Reasons the Employees in Your Field Service Business Are Underperforming</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/280612/Three-Reasons-the-Employees-in-Your-Field-Service-Business-Are-Underperforming</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;img id="img-1364756388047" src="http://success.hindsitesoftware.com/Portals/152131/images/underperforming-worker.png" border="0" alt="underperforming worker" width="288" height="240" class="alignRight" style="float: right;"&gt;
&lt;p&gt;Your employees are the lifeblood of your &lt;a href="http://www.hindsitesoftware.com/"&gt;field service business&lt;/a&gt;. From the guys in the field delivering the service, to the office manager in the office making everything work, having an underperforming worker can harm your business. Especially if you operate a small business, it’s imperative that every employee performs up to their potential&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;There are a multitude of reasons that employees underperform, but many of your performance issues can be traced back to three main underlying issues:&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;b&gt;No employee goals&lt;/b&gt; – It always baffles me when organizations don’t set goals for their employees. How are you supposed to know if an employee is performing if you don’t set goals? Many small businesses don’t because they simply lack the mechanism to track performance. Employees also tend to dislike goals, and often for good reason. If you’re not setting achievable goals, employees are going to balk at the exercise.&lt;br&gt;&lt;br&gt;One great goal for your field staff is to have them reach a certain threshold for billable time. If only 50% of their time is billable, they’re really only earning their pay half the time. If you need help tracking billable time, consider installing &lt;a href="http://www.hindsitesoftware.com/mobile-field-service-software.cfm" style="font-size: 13px;"&gt;mobile field service software&lt;/a&gt;&lt;span style="font-size: 13px;"&gt; (like HindSite’s) that lets them time in and out of jobs so you can see how much time is spent on a worksite – and how much is wasted.&lt;/span&gt;&lt;/li&gt;
&lt;/ol&gt;&lt;ol&gt;
&lt;li&gt;&lt;b&gt;A Poor Culture&lt;/b&gt; – If you’ve worked for different employers, you know what I mean when I say how important a culture is to employee performance. I’ve heard horror stories from people who have worked for companies where turnover was so rampant – both forced and voluntary – that employees were afraid to do anything for fear that they’d get fired. Fear stifles innovation and productivity. Create a culture that empowers your employees to make good decisions and rewards them when they do.&lt;br&gt; &lt;br&gt; But you also don’t want to create a culture that’s too loose and relaxed and where poor performance is ignored, or worse, celebrated. Create a culture of accountability, one that recognizes your high achievers and motivates everyone to be a high achiever. To do that, you need numbers to hold people accountable to achieve.&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Poor Management&lt;/b&gt; – Surveys continue to show that the main reason people choose to leave organizations is poor management, specifically, their immediate supervisor. If you have incompetent management, you’ll know it. You’ll probably hear a lot of “noise” in your organization and probably see employees start seeking greener pastures elsewhere.&lt;br&gt; &lt;br&gt; One way to avoid poor management is to be very careful when selecting your supervisors. In a lot of small field service businesses, the most tenured employee becomes the supervisor. The thinking is that they know the most and can share the most knowledge.&lt;br&gt; &lt;br&gt; But that’s a poor way to select a supervisor. Supervisors need to have different skills. They need to be able to manage and motivate people. They need to be able to mediate disputes. They need to be able to communicate succinctly.&amp;nbsp; And, most importantly, they need to lead. Not all of your most tenured employees have these attributes, so go beyond experience to find the right supervisors.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;If you think your employees are underperforming, ask yourself if you’re setting appropriate goals, &amp;nbsp;if your culture rewards people who go the extra mile and if your managers have the skills necessary to lead your organization. Invariably, if you fix one, two or all three of these issues, you’ll fix your performance issues.&lt;/p&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/280612/Three-Reasons-the-Employees-in-Your-Field-Service-Business-Are-Underperforming&amp;bvt=rss"&gt;</description><pubDate>Sun, 31 Mar 2013 18:46:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:280612</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/279679/How-Efficient-Systems-Make-Your-Field-Service-Business-More-Competitive#Comments</comments><slash:comments>0</slash:comments><title>How Efficient Systems Make Your Field Service Business More Competitive</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/279679/How-Efficient-Systems-Make-Your-Field-Service-Business-More-Competitive</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;img id="img-1364407528689" src="http://success.hindsitesoftware.com/Portals/152131/images/hoop.png" border="0" alt="hoop" width="250" height="183" class="alignRight" style="float: right;"&gt;
&lt;p&gt;We’re in the middle of March Madness and I’ve been watching a lot of basketball lately. And there’s something I’ve learned: Teams with unique systems that are difficult to prepare for are very hard to beat in the tournament.&lt;/p&gt;
&lt;p&gt;Take Virginia Commonwealth. They burst onto the scene a couple years ago when they were the first team to go from a play-in game to the Final Four. They did it with a system that heavily pressured the ball. Or take a team like Wisconsin. Prior to this year, they’d won 5 straight first round games because their deliberate game was hard to mimic in practice. Or take John Cheney and his Temple team; His zone defenses were a nightmare to prepare for, which translated into 12 first round victories in 16 appearances.&lt;/p&gt;
&lt;p&gt;What does all of this have to do with your &lt;a href="http://www.hindsitesoftware.com/"&gt;field service business&lt;/a&gt;?&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;If you want to beat your competitors, you’re going to need strong systems in place to do it. Consider that everything you do – from answering a phone to mowing a lawn – is a system that needs to be refined so that it runs as efficiently as possible.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Here are some tips to help you analyze and improve your systems:&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;b&gt;Start by writing down all of the tasks in your business&lt;/b&gt;. What do you do? Make a detailed list of every task you do. For HindSite, that means everything from marketing to sales to support to training to programming. For instance, our marketing team sends out a customer newsletter every month, they blog a couple times a week, they create emails, they post to our social media properties, they create client testimonials, etc. Write down all the tasks you do.&lt;/li&gt;
&lt;li&gt;&lt;b&gt;For each of those tasks, write down the process used to complete it. &lt;/b&gt;This is where it gets laborious. But it’s worth the effort. Document what steps you take for each of these tasks. For instance, if you’re scheduling using HindSite’s &lt;a href="https://xcelenergy.esourcing.emptoris.com/sso/jsp/login.jsp?jspAction=timeouthttp://www.hindsitesoftware.com/field-service-scheduling-software.cfm"&gt;field service scheduling software&lt;/a&gt;,&amp;nbsp; you’d document the steps it takes to schedule someone.&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Next, see if there are any redundant steps in the process or anything that makes it take longer to complete&lt;/b&gt;. Ah, the hard part is over. Now it’s time to look at your processes and see what’s wrong with them. An example of this? We send a customer newsletter using a different email system than we use for all other emails. Because of that, in order for us to analyze the results of our newsletter, we need to use a different system. This came about because we used one system for email, and another for lead tracking. Our lead tracking system then developed the ability to send emails, but we didn’t transition our customer emailing activities over to the new system. The solution: Transition everything to a single provider.&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Determine if there are any ways to streamline the task with technology&lt;/b&gt;. If you’re like many of our customers prior to installing HindSite’s &lt;a href="http://www.hindsitesoftware.com/"&gt;field service software&lt;/a&gt;, simple things like scheduling a work order involve a lot of paperwork. Your office manager receives a call, takes down the customer information, and the paper shuffle begins. Before you know it, you’re buried in a pile of paperwork. But you don’t need all that paper if you install HindSite and leverage the power of &lt;a href="http://www.hindsitesoftware.com/mobile-field-service-software.cfm"&gt;mobile field service software&lt;/a&gt;. By leveraging technology to improve the process, you gain significant efficiencies, efficiencies that help you reallocate your resources and ultimately become more profitable.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;By better understanding your systems, you can find ways to eliminate waste, save time and improve your competitiveness. It’s a (pardon the pun) slam dunk!&lt;/p&gt;
&lt;div&gt;
&lt;div&gt;
&lt;div&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/279679/How-Efficient-Systems-Make-Your-Field-Service-Business-More-Competitive&amp;bvt=rss"&gt;</description><pubDate>Wed, 27 Mar 2013 17:36:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:279679</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/279457/How-to-Reconnect-with-Long-Lost-Leads#Comments</comments><slash:comments>0</slash:comments><title>How to Reconnect with Long Lost Leads</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/279457/How-to-Reconnect-with-Long-Lost-Leads</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;If your field service company is anything&amp;nbsp;like my &lt;a href="http://www.hindsitesoftware.com/"&gt;irrigation business&lt;/a&gt; then over the course of several seasons you can accumulate a lot of leads that never amounted to sales. Instead of focusing all your efforts on digging up new leads, take a look at those you have in the file cabinet or in your &lt;a href="http://www.hindsitesoftware.com/field-service-crm.cfm"&gt;field service CRM&lt;/a&gt;.&lt;img id="img-1364331389372" src="http://success.hindsitesoftware.com/Portals/152131/images/connection.jpg" border="0" alt="connection" class="alignRight" style="font-size: 1em; float: right;"&gt;&lt;/p&gt;
&lt;p&gt;Reconnecting with potential or ex-customers can be a great way to recycle some of your contacts. Maybe your potential customer opted for the lower bid from your competition, but has found that their service isn’t up to par. You would have no idea they are in the market for a new service company unless you take the initiative to send them a letter, give them a call, or at the very least, an email.&lt;/p&gt;
&lt;p&gt;When reaching out to someone who may not immediately remember you, it is best to send something personal to jog their memory. Here are some tips to help you reconnect with lost leads:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Face to face is always the best way to reconnect with someone, people don’t often remember names for too long, but will remember your face for years and years. Drop by their house next time you’re in the neighborhood on a job to see how things are going. If you can’t get meeting in person, try writing a letter.&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Ideally a handwritten letter with some personalization will help catch their eye. Send the letter in a greeting card envelope as oppose to a business envelope with printed letters and a junk mail look. Don’t start the message with, “You probably don’t remember me.” Give yourself the benefit of the doubt, you are worth remembering. Start by telling them where and when you met and under what circumstances. Inquire about changes in their work life since you last spoke and whatever it is you want to discuss. Don't oversell the reconnection. Short and to the point is the best approach. Then see how they respond.&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;If a letter is out of the question, try a phone call. Leave a message if you don’t get an answer. But have a reason for the call. Don’t call and say “Calling to see if you’re interested in a new sprinkler system.” Instead, say something like “I remember last time I was at your property that your irrigation system wasn’t as efficient as some of the newer systems. I’m calling to talk to you about some of the latest water-saving features that are on the market – they can really save you money in the long-term.” Instead of positioning yourself as a salesperson, position yourself as someone who wants to help them understand what’s available.&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
&lt;li&gt;Let’s say you never had much of a connection to begin with, but would like to get your foot in the door with a potential customer. Try sending them articles or research pertaining to their business or if it’s a residential property, some kind of lawn and garden piece that could help dress up their home. Say something like, “I was reading this article and thought of you, I hope it is insightful and all is well in your neck of the woods.” Let them know you’re interested in their success and happiness. Send a couple more articles to get them familiar with your name and business, then give them a call and let them know what you have to offer them.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Creating a relationship with someone can be tricky.&amp;nbsp;One of the biggest things to understand when trying start a relationship is that people only want to pursue relationships they have a positive experience with. No one wants to deal with boring or fake people. Be yourself, and be confident in yourself and your services.&lt;/p&gt;
&lt;div&gt;&lt;hr align="left" size="1" width="33%"&gt;
&lt;div&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/279457/How-to-Reconnect-with-Long-Lost-Leads&amp;bvt=rss"&gt;</description><pubDate>Tue, 26 Mar 2013 20:50:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:279457</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/278082/5-Things-to-Consider-When-Crafting-a-Customer-Satisfaction-Survey#Comments</comments><slash:comments>0</slash:comments><title>5 Things to Consider When Crafting a Customer Satisfaction Survey</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/278082/5-Things-to-Consider-When-Crafting-a-Customer-Satisfaction-Survey</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;img src="http://success.hindsitesoftware.com/Portals/152131/images/cust sat.jpg" alt="customer satisfaction" class="alignRight" style="float: right;" border="0"&gt;One of the reasons I think HindSite’s &lt;a href="http://www.hindsitesoftware.com/field-service-software.cfm" title="field service software" target="_self"&gt;field service software&lt;/a&gt; solution has been so successful is because we understand our buyer. We’ve traditionally sold our field service management software to the green industry – irrigation businesses, &lt;a href="http://www.hindsitesoftware.com/lawncare-software.cfm" title="lawn care businesses" target="_self"&gt;lawn care businesses&lt;/a&gt;, landscaping businesses, etc. I owned an irrigation business for two decades, so I was intimately familiar with the needs, wants, struggles and triumphs of a green industry business. I’d experienced the highs of a busy, productive startup season, and the lows of a long cold winter. I could relate to the green industry business owner.&lt;/p&gt;
&lt;p&gt;But for many of you, you may not have a firm grasp of who your customer is, what they want from you and why they find your services valuable. To help better understand your customer, I highly recommend conducting an annual customer satisfaction survey.&lt;/p&gt;
&lt;p&gt;Having just finished analyzing the results of HindSite’s annual customer satisfaction survey, I can tell you that there’s a lot of great insight you can uncover by asking your customers who they are, what they think of your services, and what they’d like from you in the future. It’s both inspiring – we earned a ton of praise - and insightful - we gained a lot of insight into how we can improve our product, our service and better serve our customers.&lt;/p&gt;
&lt;p&gt;So here are five things to consider when crafting a customer satisfaction survey:&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;b&gt;Have a good mix of rankings, demographic information and open ended questions.&lt;/b&gt; Ranking questions are great because they help you easily determine how well you’re performing. For example, we asked customers to rank us on a 10 point scale, with 10 being the best. We also asked them to rank specific features/functionality – like our support, the ease with which customers can schedule, etc. That not only gave us a broad idea of what people were thinking about us as a whole, but also a good idea of what features functionality customers like – and which need improvement.&lt;br&gt; &lt;br&gt; Gathering demographic information helps you determine what your typical customer looks like. For instance, we asked questions like age, gender, highest education achieved, annual revenue, number of employees, etc. It helped us figure out what our typical customer looks like (A &lt;a href="http://www.hindsitesoftware.com/lawncare-software.cfm" title="green industry business" target="_self"&gt;green industry business&lt;/a&gt; with between 6 and 20 employees that’s been in business for more than 10 years.) It also helps you further break down the responses. For instance we found that the people that use HindSite on a day-to-day basis rated it much higher than those who didn’t use it on a daily basis. We determined that we needed to build better relationships – and offer more training opportunities – to those people who aren’t using the software on a daily basis. &lt;br&gt; &lt;br&gt; And don’t forget the open-ended questions. It helps people provide real specific feedback that you can use to dig deeper into positive and negative issues. And, as we found, you’ll get funny stories, like “HindSite freed me to spend more time with my wife and family. It saved my marriage!”&lt;br&gt;&lt;br&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Don’t make it too short.&lt;/b&gt; This might run counter to some advice you’ve heard, but I don’t believe in keeping an annual customer satisfaction survey short. If you’re only asking five questions, you’re not really getting the depth and breadth you need to make informed decisions.&lt;br&gt; &lt;br&gt; For us, we asked about 25 questions, many of which were multi-part questions. It probably took anywhere from 10-20 minutes to complete. It wasn’t a 3-5 minute survey. A longer survey helps you dig deeper into issues and – as we found – didn’t really hinder our response rate. &lt;br&gt;&lt;br&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Incentivize your customers to take part.&lt;/b&gt; One of the reasons nearly half of our customers responded to our survey was that we incentivized them to give us feedback. Everyone who completed the survey was entered to win an Android tablet we were giving away. A little carrot can go a long way to enticing people to complete your survey. I’ve even seen companies give away Amazon gift cards ranging from $5-$20. That might be a bit pricey for the average service business, but giving away something will entice more customers to respond.&lt;br&gt;&lt;br&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Analyze the results and share them with your team.&lt;/b&gt; Be transparent with the results of your survey. Let your team know what the results were, sharing both the positive and the negative feedback. I can tell you, it feels great to read all of the positive feedback we got. And, on the other side of the coin, it can sting to read some of the negative responses. But you don’t improve and grow as a business by living in a bubble. Take your lumps, learn from them, and constantly improve. &lt;br&gt;&lt;br&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Develop an action plan to react to the feedback. &lt;/b&gt;You wasted your time conducting a survey if you don’t plan to act on the results. Put together an action plan based on the survey results. It doesn’t have to be anything significant; you can start by focusing on three key things you need to improve or change based on your survey results.&lt;br&gt; &lt;br&gt; Also, if you didn’t make your survey anonymous, put together an action plan for each of the customers surveyed, if possible, or at least the high value customers. If a specific customer complained about service delays, make a point to try to correct the situation immediately. Show your customers that you care about what they say, take steps to address their concerns, and you’ll likely have a customer for life.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Interested in conducting your own customer satisfaction survey? Drop us a line in the comments and we’d be happy to share our survey questions with you so you can get some ideas on how to get started.&lt;/p&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/278082/5-Things-to-Consider-When-Crafting-a-Customer-Satisfaction-Survey&amp;bvt=rss"&gt;</description><pubDate>Thu, 21 Mar 2013 16:57:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:278082</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/276654/5-Marketing-Tips-for-Your-Green-Industry-Business#Comments</comments><slash:comments>4</slash:comments><title>5 Marketing Tips for Your Green Industry Business</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/276654/5-Marketing-Tips-for-Your-Green-Industry-Business</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;a href="http://www.hindsitesoftware.com/2013-green-industry-benchmark-report.cfm" target="_self"&gt;&lt;img id="img-1363360497538" src="http://success.hindsitesoftware.com/Portals/152131/images/2013-green-industry-benchmark-report.png" border="0" alt="Green Industry Benchmark Report" width="256" height="225" class="alignRight" style="font-size: 13.333333969116211px; height: 225px; width: 256px; float: right;"&gt;&lt;/a&gt;
&lt;p&gt;Earlier this week, we wrote a blog post with &lt;a href="http://success.hindsitesoftware.com/field-service-software-blog/bid/275808/Starting-a-Green-Industry-Business-Here-are-5-Tips-From-Peers"&gt;5 tips for starting a green industry business&lt;/a&gt; culled from our recently released &lt;a href="http://www.hindsitesoftware.com/2013-green-industry-benchmark-report.cfm" title="Green Industry Benchmark Report" target="_self"&gt;Green Industry Benchmark Report&lt;/a&gt;. Today, we’re going to look at 5 tips for marketing your green industry business suggested by respondents to that same survey.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Without further ado, here are 5 tips from &lt;a href="http://www.hindsitesoftware.com/lawncare-software.cfm"&gt;green industry businesses&lt;/a&gt; just like yours:&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;em style="font-size: 1em;"&gt;1.&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/em&gt;&lt;em style="font-size: 1em;"&gt;&amp;nbsp;&lt;/em&gt;&lt;em style="font-size: 1em;"&gt;Do good work and that will speak for itself.... and lead to other work. Word of mouth and reputation is the best salesman you can have.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;This is by far the most common sentiment we found in the Green Industry Benchmark Survey – that you don’t need marketing! For some small businesses with a good customer base and modest growth goals, that’s probably true. They have enough business and aren’t looking to grow their business.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;The other point to make: If you do good work that speaks for itself, you may be able to charge a premium for your services. Think of Apple: They have a reputation for great, easy-to-use products. Because of it, buyers are willing to pay a premium to own an Apple product. It’s why they can have profit margins in the 40% range, and are the envy of other hardware manufacturers.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;em style="font-size: 1em;"&gt;2.&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/em&gt;&lt;em style="font-size: 1em;"&gt;Have a really good website - it is the front landscaping to your electronic "Business building"........ It is the first impression people have of you.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;I really like the analogy this respondent used: Your website is to your marketing as landscaping is to your business address. It truly is your business’ first impression. If you have an ugly, outdated or non-existent website, that’s the impression you’re making with your potential customer.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Your website really should be a portal into your business. I’ve seen a lot of contractor websites, and some of the better ones feature actual work performed. For instance, take the case of &lt;a href="http://www.aplusoutdoor.com/home.html"&gt;A+ Outdoor Services&lt;/a&gt;. Their work has been featured on Extreme Makeover Home Edition, and they smartly feature that work prominently on their website. It lends a lot of credibility to their work.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Another requirement for your website: Make it easy for potential customers to get in touch with you. Create a free estimate form on your website and make it extremely visible. Not only does your website need to be attractive and detail your work, but it should also be a lead generation tool. So make it easy for buyers to give you their contact information. A great example of this is the &lt;a href="http://lawnsprinklerstoronto.com/what-is-the-best-sprinkler-system.htm"&gt;AA Waters Brookes&lt;/a&gt; website: They’ve got a free estimate link prominently displayed on their homepage. Clicking onto other pages, they include a phone number for a free estimate and a button to request a free estimate. It’s readily apparent from every page on their website.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;To learn more about how to turn your website into a lead generation engine, check out our eBook, &lt;a href="http://success.hindsitesoftware.com/field-service-software-blog/bid/275808/Starting-a-Green-Industry-Business-Here-are-5-Tips-From-Peers"&gt;6 Requirements for a Website That Sells.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;em style="font-size: 1em;"&gt;3.&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/em&gt;&lt;em style="font-size: 1em;"&gt;Market to your customers. It's by far the cheapest and most effective.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;More great, simple advice. Your customers are by far going to be your cheapest and most effective form of marketing. Your customers are your customers because they love the work you do. They know who you are and what to expect. You don’t have to educate them or work too hard to sell them on the value you add.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;If you’re like most green industry businesses, you offer more than one service. Say you install and maintain irrigation systems and offer lawn fertilization services. You probably have a handful of customers with irrigation system maintenance contracts who don’t utilize your fertilization services. Segment your customer list to identify those customers, and then send them an email, postcard, or pick up the phone and call them and offer them a discount on fertilization services.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Another obvious tip: If you do sell contracts, create service tiers in a good, better, best structure. Identify those customers that are at the good or better level and try to move them to the best (and hopefully most profitable) level.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;A final tip: Learn how to identify your best customers. Survey them to see who is most satisfied. Identify your happiest customers and upsell them services, because they’re the ones most likely to act. Or, simply try to leverage their satisfaction to drive your referral program. Whatever you do, it’s important that you understand your happy and at-risk customers so you can create marketing plans accordingly.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;em style="font-size: 1em;"&gt;4.&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/em&gt;&lt;em style="font-size: 1em;"&gt;Do your research, spend in the right season. For us it is early and toward the end of season. Make sure you hit your target market, age income and zip code and don't find yourself running all over town.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&amp;nbsp;&lt;/em&gt;&lt;span style="font-size: 13px;"&gt;We run into this at HindSite all the time – it’s vitally important that we spend at the right time of the year. Buyers of our &lt;/span&gt;&lt;a href="http://www.hindsitesoftware.com/lawncare-software.cfm" style="font-size: 13px;"&gt;field service management software&lt;/a&gt;&lt;span style="font-size: 13px;"&gt; are typically not interested in buying in the summer because it’s their busy season. It doesn’t make a lot of sense for us to spend a lot of money in the summer, because they aren’t paying attention. They’ve got a businesses to run. But in the winter, we need to be highly visible. That’s when our buyers buy.&lt;/span&gt;&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;It’s also important to know your buyer. In marketing circles there’s a concept called &lt;a href="http://blog.hubspot.com/blog/tabid/6307/bid/31043/How-to-Build-Better-Buyer-Personas-to-Drive-Killer-Content.aspx"&gt;buyer personas&lt;/a&gt; that help marketers focus on their target buyer. Marketers gather as much information about their target buyer to create a fictional “persona” that represents the majority of their buyers. Or create multiple personas to represent your typical buyers.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Once you know your buyer, you can start to create more effective marketing campaigns. And by targeting specific locations, you can be more productive. For instance, if you service a residential retirement community, your messaging and marketing tactics are going to be much different than someone who services large commercial properties. By understanding your buyer, not only will you be able to service them better, but you’ll also be able to put together better marketing messages.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;em style="font-size: 1em;"&gt;5.&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/em&gt;&lt;em style="font-size: 1em;"&gt;If you are exploring the Facebook/Twitter avenue, make sure someone is managing the account on a daily basis or even multiple times per day. Continually update your website(s). Brand yourself -- make a place in the market for your business; make it slightly different and appealing to prospects. Not all marketing avenues work for everyone. Unfortunately, you have to determine what works best for your business through trial and error, which means spending money that may prove to be wasted.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Our final piece of advice obviously comes from a more progressive green industry marketer looking for more aggressive growth. &amp;nbsp;And he’s right – if you have a social media presence and you only post once or twice a week, you’re not doing it right. You need to be posting multiple times a day. I once heard a speaker say that on Facebook, not only are you competing with other businesses for attention, but you’re also competing with your followers’ friends, relatives and loved ones. &amp;nbsp;That’s true of the social sphere, and in order to compete, you need to share really great content frequently, or you’re wasting your time.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Throw in the fact that Facebook recently announced changes that make it even harder for your posts to get seen due to feed filtering, and frequency is important. It’s also important to update your website – not just because an outdated website is aesthetically a bad idea. Frequently updated web pages are more likely to be ranked high in Google. It’s why many businesses write blogs – new, fresh content is more visible in the search engine, and more likely to be found by searchers. Budget some time every month – or even every week – to tweak your website.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;It’s also Marketing 101 to consider your branding. Find something that makes you unique and create your brand around it. Again, make sure you understand your target buyer so your message/brand resonates with them.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Also, bear in mind that what works for one business isn’t going to work for another. So you need to always be trying new marketing tactics – email, search ads, direct mail, print ads, radio, etc. – so you can measure what works and what doesn’t. Like a good investment strategy, your marketing mix needs to be diversified. If you only use billboard ads, only people driving by that billboard will see your ad, and you’re limiting your reach.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;As you can see, we got some great advice from survey respondents, advice that you can put to use when considering your marketing strategy for your green industry business.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;Have a marketing tip of your own? Drop it in the comments below.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Haven’t downloaded the &lt;a href="http://www.hindsitesoftware.com/2013-green-industry-benchmark-report.cfm"&gt;Green Industry Benchmark Report&lt;/a&gt;? Go grab it now!&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/276654/5-Marketing-Tips-for-Your-Green-Industry-Business&amp;bvt=rss"&gt;</description><pubDate>Fri, 15 Mar 2013 15:11:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:276654</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/275962/Promoting-a-Positive-Work-Culture-in-Your-Green-Industry-Business#Comments</comments><slash:comments>0</slash:comments><title>Promoting a Positive Work Culture in Your Green Industry Business</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/275962/Promoting-a-Positive-Work-Culture-in-Your-Green-Industry-Business</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;img id="img-1363190164770" src="http://success.hindsitesoftware.com/Portals/152131/images/thumb-up.png" border="0" alt="thumb up" class="alignRight" style="font-size: 13.333333969116211px; float: right;"&gt;
&lt;p&gt;It may seem counterintuitive to think about the quality of your workplace environment for your &lt;a href="http://www.hindsitesoftware.com/lawncare-software.cfm"&gt;green industry business&lt;/a&gt;, mainly because unlike so many other businesses, most of your employees are out in the community 95% of their workday. This can present a real challenge when it comes to boosting employee morale. How do you let your workers know that their work is appreciated and that their concerns are being heard if you only have 15 minutes a day in the shop with them? I run into the same problem with my company, &lt;a href="http://www.hindsitesoftware.com/"&gt;HindSite Software&lt;/a&gt;, because our schedules are all different and I am frequently out of town with customers.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Reward your employees - One solution we’ve found at my &lt;a href="http://www.hindsitesoftware.com/"&gt;field service software&lt;/a&gt; company is to hold a meeting for an hour or two after work every month to help keep us all on the same page. Since my employees bust their butts for me every day, I like to treat them with a couple cases of beer and a ping pong table full of pizza. It’s a pleasure to see them in a more relaxed work environment as we normally keep a pretty fast pace throughout the week. At these meetings we start by giving a recap of the last month’s issues and solutions we’ve come up with, highlighting our star performers for that month. It’s a great way for us all to understand what each department is dealing with and how each works to find resolutions to their problems.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Increase responsibility when you see an employee wanting more – At our meetings we also go over our Monthly, Quarterly, and Annual goals my managers have set to see how we are executing our game plan. These goals have been a great way for managers and myself to delegate tasks around the workplace. Giving your employees more responsibilities often increases their productivity and passion for their work. When I assign projects and tasks I ask that my employees “own” them. This not only shows that I trust them to complete the job but that I am holding them accountable for the quality of the work.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Say “Thank you.” – One of my most time-honored traditions is handing out pay slips personally every 2 weeks to tell my employees, “Thank you,” for all that they’ve allowed me to accomplish as an entrepreneur. Because truly, if it wasn’t for our employees, we’d all be screwed.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Allow your staff to take breaks without being hounded – Our office climate is pretty low pressure. I don’t get on my guys’ case when they take a ping pong break or need some time to clear their head because I know when they get back to work they’re going to bust ass to get their next task completed.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;If your employees aren’t happy with work it will show up in their productivity and quality of work. So promote and project a positive attitude. Keep an upbeat demeanor and never forget to pay someone a compliment for a job well done. I don’t suck up to my staff to get them to like me, but I do give credit where credit is due. Remember, that a positive culture at work will translate to more than just a happy workplace. Happy employees make happy customers and quality work.&amp;nbsp;&lt;/p&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/275962/Promoting-a-Positive-Work-Culture-in-Your-Green-Industry-Business&amp;bvt=rss"&gt;</description><pubDate>Wed, 13 Mar 2013 15:49:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:275962</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/275808/Starting-a-Green-Industry-Business-Here-are-5-Tips-From-Peers#Comments</comments><slash:comments>0</slash:comments><title>Starting a Green Industry Business? Here are 5 Tips From Peers</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/275808/Starting-a-Green-Industry-Business-Here-are-5-Tips-From-Peers</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;We recently completed a &lt;a href="http://www.hindsitesoftware.com/2013-green-industry-benchmark-report.cfm"&gt;Green Industry Benchmark survey&lt;/a&gt; designed to give &lt;a href="http://www.hindsitesoftware.com/lawncare-software.cfm"&gt;green industry contractors&lt;/a&gt; insight into how they’re performing when compared to their peers. As part of the survey, we asked what advice the respondent would have for someone just starting out. Below are some of our favorite responses:&lt;img src="http://success.hindsitesoftware.com/Portals/152131/images/grass.png" border="0" alt="green industry business" class="alignRight" style="float: right;"&gt;&lt;br&gt; &lt;br&gt; &lt;em&gt;1.&lt;/em&gt; &amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;em&gt;“Develop long, mid and short term goals, both personal and business. Make detailed plans on how to achieve the goals. Work, work, work. Read a great deal about successful people and their businesses. Emulate them.”&lt;/em&gt;&lt;br&gt; &lt;br&gt; This is excellent advice. We wrote a post a while ago about &lt;a href="http://success.hindsitesoftware.com/field-service-software-blog/bid/242592/Field-Service-Management-Offseason-Tip-Set-Goals"&gt;how to set SMART goals&lt;/a&gt;. One of the best things we’ve done at HindSite is set goals. We set long-term (10 year), mid-term (3 &amp;nbsp;and 1 year) and short-term (quarterly) goals. Setting goals has helped us focus on what matters. If something comes up, we have to ask ourselves if it aligns with one of our short-term goals. If it doesn’t, we push it back and discuss at our next quarterly prioritization meeting.&lt;br&gt; &lt;br&gt; We’re also firm proponents of learning from others. Whether that is through a book (some great ones we’ve read include &lt;a href="http://www.deliveringhappiness.com/"&gt;Delivering Happiness by Tony Hsieh&lt;/a&gt;, &lt;a href="http://www.amazon.com/Good-Great-Companies-Leap-Others/dp/0066620996/ref=tmm_hrd_title_0"&gt;Good to Great by Jim Collins&lt;/a&gt; and &lt;a href="http://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/ref=sr_1_sc_1?s=books&amp;amp;ie=UTF8&amp;amp;qid=1363008443&amp;amp;sr=1-1-spell&amp;amp;keywords=tractino"&gt;Traction by Gino Wickman&lt;/a&gt;) or through being a member of a peer group (like &lt;a href="http://www.jeffreyscott.biz/leadersedge.html"&gt;Leader’s Edge&lt;/a&gt; for the landscaping industry or Vistage International for a cross-industry group.)&lt;br&gt; &lt;br&gt; And of course, hard work is inevitable if you want to succeed.&lt;br&gt; &lt;br&gt; &lt;em&gt;2.&lt;/em&gt; &amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;em&gt;Focus on quality of product or service not quantity. Having a lot of work that isn't profitable will not get you far. Be honest! Don't bull crap your way into getting a job. Keep appointments that you make. Be quick to respond to customer interest. Make sure you enjoy the work, because as you grow there will be some customers and some employees that will lesson your joy.&lt;/em&gt;&lt;br&gt; &lt;br&gt; Great advice. &amp;nbsp;You can have higher margins if you do higher quality work. &amp;nbsp;Take Apple. People are willing to pay a pretty significant premium to get an Apple product because it’s well crafted, they stand behind their product and they make it easy to use. They have never been the market leader as far as units sold, but that hasn’t stopped them from being the most profitable hardware manufacturers out there.&lt;/p&gt;
&lt;p&gt;&lt;br&gt; Take a page from Apple. Make your service so good that customers will pay a premium to have you mow their lawn, trim their trees or fix their sprinkler system.&lt;br&gt; &lt;br&gt; Honesty is also underrated. &amp;nbsp;Honesty and integrity can win you a lot of repeat and referral business. As can showing up on time and responding quickly to customers and prospects. And you better enjoy the work, because you’ll be doing a lot of it.&lt;br&gt; &lt;br&gt; &lt;em&gt;3.&lt;/em&gt; &amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;em&gt;Join PLANET and get certified. Take advantage of the materials they have for members. Attend every PLANET event you can. The environment is very welcoming to new people and the networking is second to none. Any industry event outside of your area is good because peolpe that aren't your competitors open up to you. I always come home with info I can use.&lt;/em&gt;&lt;br&gt; &lt;br&gt; Our survey found that green industry businesses are heavily involved in local, state and regional business associations. And for good reason; as this comment shows, there's a ton of knowledge out there - especially through &lt;a href="https://www.landcarenetwork.org/index.cfm"&gt;PLANET&lt;/a&gt; - that can help you learn and grow your business.&lt;br&gt; &lt;br&gt; And don't miss out on networking opportunities. When I'm at the annual &lt;a href="https://www.landcarenetwork.org/events/GreenIndustryConf/index.cfm"&gt;Green Industry Conference&lt;/a&gt; that PLANET hosts, I'm always networking and talking to other contractors to learn how their business is going and if they have tips for success. It's a great opportunity for me, as a vendor, to take the pulse of the green industry. For a contractor, it's an invaluable opportunity to learn more about how to run a profitable business by listening to those that are facing the same issues you're facing.&lt;br&gt; &lt;br&gt; &lt;em&gt;4.&lt;/em&gt; &amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;em&gt;Make sure you have a solid background with adequate experience in today's competitive market. Brand yourself slightly different than the rest of your competitors. Be fully knowledgeable about the product(s) you are selling. If you have employees, form a knowledge management outlook/timeline and take the time to personally meet with them. Get feedback from clients and employees. Frequently review cash flow. Make sure to collect balances at all times. Be ready to spend the extra hours -- you are not entitled to run a business; you made the decision to work extra hard to serve others, not yourself.&lt;/em&gt;&lt;br&gt; &lt;br&gt; So much great insight in this comment. First, it's important that you understand what makes you different from other contractors. Figure out what makes your business uniquely qualified to service your market. If there isn't anything that makes you uniquely qualified to do your job, then you've got a problem.&lt;br&gt; &lt;br&gt; And know your products and services. Knowledge goes a long way; a huge part of selling your service is trust. If your customers don't trust you, your business won't be successful. &lt;br&gt; &lt;br&gt; Employee relationships are also a key to running a successful business. If you can't keep employees around, you'll have problems. Experience is valuable, and every time you replace an experienced employee with an inexperienced one, there's a learning curve that inevitably will lead to bumps in the road.&lt;br&gt; &lt;br&gt; Don't forget to constantly talk to your customers. What do they like about you? What don't they like? At HindSite, we're in the middle of our annual customer satisfaction survey. It's given us invaluable information that not only helps us improve what we offer our customers, but also better understand our customers’ needs. If you lose touch with what your customers want, you'll soon lose a lot of business.&lt;br&gt; &lt;br&gt; And never feel like you're entitled as a business owner. If something goes wrong, own up to it and make it right. &lt;br&gt; &lt;br&gt; &lt;em&gt;5.&lt;/em&gt; &amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;em&gt;Form the foundation with clear goals, determine your market you want to work, select good people to work for you ( not the first that apply) train those people to become great, (develop , develop, develop). Understand your costs, never give your work for less than your cost. Plan and set goals&lt;/em&gt;&lt;br&gt; &lt;br&gt; Successful businesses need goals. At HindSite, we've set an audacious 10-year goal as well as 3-year, 1-year and quarterly goals. It may seem like a lot of effort spending all that time setting and tracking your progress for your goals, but without them, businesses lose focus and start chasing every shiny ball that crosses their path.&lt;br&gt; &lt;br&gt; Understanding your market is also vital to success. If your territory hasn't yet embraced a green philosophy, it probably doesn't make sense to position your irrigation company using green, water-saving messages. &lt;br&gt; &lt;br&gt; Finding the right employees is also important. In the sports world there are always examples of teams with less talent that play well together and beating more talented teams. Put together a cohesive team and continually give them opportunities to learn and grow, and you'll have a successful business.&lt;br&gt; &lt;br&gt; And always understand your costs and set profit margins that help you consistently grow your business. If you find that your costs are too high, consider ways to reduce costs or make your employees more productive (like &lt;a href="http://www.hindsitesoftware.com/"&gt;field service software&lt;/a&gt;). &lt;br&gt; &lt;br&gt; Owning your own business can be difficult, but if you follow the advice of your peers, you'll create a profitable - even fun - business environment.&lt;span style="font-size: 13px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Have a business tip to share? Drop it in the comments!&lt;/p&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/275808/Starting-a-Green-Industry-Business-Here-are-5-Tips-From-Peers&amp;bvt=rss"&gt;</description><pubDate>Tue, 12 Mar 2013 21:09:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:275808</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/275313/How-Using-the-Correct-Interview-Questions-Can-Find-You-Good-Field-Service-Management-Employees#Comments</comments><slash:comments>0</slash:comments><title>How Using the Correct Interview Questions Can Find You Good Field Service Management Employees</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/275313/How-Using-the-Correct-Interview-Questions-Can-Find-You-Good-Field-Service-Management-Employees</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://success.hindsitesoftware.com/Portals/152131/images/resume.jpg" alt="field service management" class="alignRight" style="float: right;" border="0"&gt;Spring is almost upon us, meaning some of you are probably looking for new hires.&amp;nbsp; But what is the best way to go about the interview process?&amp;nbsp; What questions should you ask?&amp;nbsp; How will you know if you have found the right fit for your company?&lt;/p&gt;
&lt;p&gt;Interviews have become a complex process for both &lt;a href="http://www.hindsitesoftware.com/"&gt;field service management&lt;/a&gt; business owners and the interviewees.&amp;nbsp; With technology and social media ruling our every step, the process of finding a new hire has been taken to a whole new level.&amp;nbsp; Owners are also being faced with the issue of not disturbing privacy laws.&lt;/p&gt;
&lt;p&gt;Below I have provided both “to dos” and “not to dos” when it comes to interviewing a potential hire:&lt;/p&gt;
&lt;p&gt;What to do&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Have qualities and traits set – Know what you are looking for before you start the interviews.&amp;nbsp; If you know what you want in an employee, they will be much easier to spot then just shooting in the dark&lt;/li&gt;
&lt;li&gt;Ask the right questions – There are always going to be the basic questions that every interview must have, but try to think outside the box so you can find out if the interviewee is a fit or not.&amp;nbsp; One really good question I heard was asking about the person’s hobbies.&amp;nbsp; These types of questions help you see if their hobbies will interfere with work, or in fact make them a better asset to the company.&amp;nbsp; Examples are someone who likes to travel could then potentially be asking for a lot of time off, while someone who has no background experience in landscaping, could have hobbies that include loving doing lawn work and growing a new garden each year.&amp;nbsp; The main thing to focus on is to dig deeper than the standard interview questions so you can truly get a feel for the person.&lt;/li&gt;
&lt;li&gt;Expand your search – Try not to limit your search to just those with a horticulture degree or experience in &lt;a href="http://www.hindsitesoftware.com/lawncare-software.cfm"&gt;snow plowing&lt;/a&gt;.&amp;nbsp; A potentially great employee may feel intimidated that they do not have a degree listed as a requirement.&amp;nbsp; Explain the basics of what the job entails, for example:&amp;nbsp; Seeking those who enjoy working outside and who want a chance to grow and continually develop their skills, all while receiving recognition and benefits.&amp;nbsp;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;What not to do&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Don’t rely on past job experience and references alone&amp;nbsp; - First and foremost it can be difficult to reach out to references for fear of being sued over privacy laws.&amp;nbsp; Secondly, some people just have hidden talents they haven’t been able to express fully yet.&amp;nbsp; Take the example from above.&amp;nbsp; Perhaps your interviewee has zero background in &lt;a href="http://www.hindsitesoftware.com/lawncare-software.cfm"&gt;landscape management&lt;/a&gt;, but they truly love working outside on their lawn and have a great attitude.&amp;nbsp; You have to train employees anyway. so why not take a chance on someone who is willing and able to learn, but doesn’t have the experience, over someone with the experience, but far less enthusiastic?&lt;/li&gt;
&lt;li&gt;Don’t sit back, silently – It is always good to listen to everything the interviewee has to say, but also speak up about what you and your company are looking for.&amp;nbsp; Explain that this is a growing business and there will be opportunities for them to grow right along with it.&amp;nbsp; You don’t want to run in to the issue of hiring someone who is just taking the job until something else comes along.&lt;/li&gt;
&lt;li&gt;Don’t discount your current employees – Use your employees for all of the resources they have to offer.&amp;nbsp; You may be in a need of a new foreman and have one sitting right under your nose.&amp;nbsp; Don’t exclude the possibility of simply promoting within the company when a new position opens up.&amp;nbsp; Also use employees as referrals.&amp;nbsp; Ask your team if they have any potential hires in mind.&amp;nbsp; Employee referrals may turn out to be some of the best options because the referrer won’t want to submit a dud, and they know they background and work ethic of friends or family.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Hiring has become a much more complex process than simply submitting a resume and asking a few questions.&amp;nbsp; The most important tip to take away is to ask the correct questions.&amp;nbsp; Use questions that will dig deeper than the basics so you can really get a feel for the interviewee.&lt;/p&gt;
&lt;p&gt;Do you have any interview questions that have proven effective for your business?&amp;nbsp; Post them in the comments section to share.&amp;nbsp;&lt;/p&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/275313/How-Using-the-Correct-Interview-Questions-Can-Find-You-Good-Field-Service-Management-Employees&amp;bvt=rss"&gt;</description><pubDate>Mon, 11 Mar 2013 17:04:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:275313</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/274445/Get-Rid-of-Receipts-At-Least-the-Paper-Version#Comments</comments><slash:comments>0</slash:comments><title>Get Rid of Receipts…At Least the Paper Version</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/274445/Get-Rid-of-Receipts-At-Least-the-Paper-Version</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;img src="http://success.hindsitesoftware.com/Portals/152131/images/receipts.jpg" alt="receipts" class="alignRight" style="float: right;" border="0"&gt;“I love paper receipts” said no one ever.&amp;nbsp; Paper receipts used to be the one and only option when it came to keeping track of your budget and finances.&amp;nbsp; However, we are now in a time where everything is electronic and automatic.&amp;nbsp; While it can be nerve-wracking to change an entire system in your &lt;a href="http://www.hindsitesoftware.com/"&gt;field service business&lt;/a&gt;, the benefits that come from tossing the paper receipts and sending email invoices are huge.&lt;/p&gt;
&lt;p&gt;So why should you get rid of the paper and switch to emailing receipts?&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Bragging Rights&lt;br&gt; &lt;/b&gt;It is always a good feeling to show customers all that you and your guys can do for them out in the field.&amp;nbsp; But why stop there?&amp;nbsp; Customers appreciate ease and efficiency just as much as you do and will appreciate your company being so up to date and efficient.&amp;nbsp; Emailing invoices gives you one more “service” to provide to your customers and excel at.&lt;/p&gt;
&lt;p&gt;Not only do you get to brag about being high tech and an “up to date with technology” kind of business, you also have the right to be proud about being environmentally friendly.&amp;nbsp; Printing invoices and receipts once is not the hugest deal.&amp;nbsp; But what happens when a customer comes back with a mistake on their invoice?&amp;nbsp; You have to reprint the invoice.&amp;nbsp; And this could happen more than once on any given day with any given invoice.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Efficient and Effective&lt;/b&gt;&lt;br&gt; Depending on how you serve up your invoices, you are probably spending way more then you ever need mailing bills.&amp;nbsp; Each invoice has to be printed on a piece of paper, sometimes carbon copy, which is more expensive.&amp;nbsp; Then you have to stock up on your envelopes and stamps to send the invoice.&amp;nbsp; Add in mailing labels, and you’ve got yourself a nice little budget built up just to send a bill.&lt;/p&gt;
&lt;p&gt;With email, you get a chance to review the invoice before it is sent.&amp;nbsp; You also have a pretty permanent record of invoices sent, because they are stored in your email account.&amp;nbsp; Plus for added assurance, when you run your backups (because you are &lt;a href="http://success.hindsitesoftware.com/field-service-software-blog/bid/237045/How-To-Protect-Your-Computer-s-Field-Service-Software"&gt;running frequent backups&lt;/a&gt; right???) you can add the invoices to those for more permanent storage.&lt;/p&gt;
&lt;p&gt;Email is an effective way to ensure customers are getting the bills too.&amp;nbsp; With mail, you risk the chance of a bill getting lost in the mail (or the customer claiming they never received the email).&amp;nbsp; Besides a few spam blockers, you can be pretty positive that your email is getting to your client in a matter of seconds. Instituting an email invoice policy also gives you a good reason to &lt;a href="http://success.hindsitesoftware.com/field-service-software-blog/bid/273929/7-ways-to-get-email-addresses-for-your-green-industry-business"&gt;collect email addresses&lt;/a&gt;, which you can later use for marketing purposes.&lt;/p&gt;
&lt;p&gt;I still do not recommend allowing your techs to &lt;a href="http://success.hindsitesoftware.com/field-service-software-blog/bid/247948/Why-Printing-Invoices-in-the-Field-Sounds-Great-But-Really-Sucks"&gt;print invoices in the field&lt;/a&gt; because you should always review the bill before you send it off to the customer.&amp;nbsp; But as far as emailing the invoices after they have been reviewed, I say go for it!&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Sending an email is as simple as the click of a button.&amp;nbsp; You are able to have all of the same information as your paper receipts, minus the paper cuts!&amp;nbsp; Emailing invoices is a convenient, effective and environmentally friendly way to get the bill to the customer, and eliminate a lot of the hassle that comes with paper.&lt;/p&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/274445/Get-Rid-of-Receipts-At-Least-the-Paper-Version&amp;bvt=rss"&gt;</description><pubDate>Thu, 07 Mar 2013 18:04:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:274445</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/274210/Apps-for-the-Field-Service-Management-Industry#Comments</comments><slash:comments>1</slash:comments><title>Apps for the Field Service Management Industry</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/274210/Apps-for-the-Field-Service-Management-Industry</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://success.hindsitesoftware.com/Portals/152131/images/apps.jpg" alt="field service management" class="alignRight" style="float: right;" border="0"&gt;Being in a world surrounded by technology, whether it be the &lt;a href="http://www.hindsitesoftware.com/"&gt;field service software&lt;/a&gt; on your office computer or the tablets used out in the field, there is no stability.&amp;nbsp; Technology, and the applications, versions, plug-ins, cases, and add-ons that go with it are always changing and upgrading.&lt;/p&gt;
&lt;p&gt;I recently did research to find some applications that can help the &lt;a href="http://www.hindsitesoftware.com/"&gt;field service management&lt;/a&gt; industry out both from the office and the field.&amp;nbsp; These applications are free and are available on both iPhones and Androids.&amp;nbsp; I cannot verify specifically how well each individual application works, but based on customer reviews, these have ranked high in terms of satisfaction.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Morton Salt Pro App&lt;/b&gt; – This is a brand new app and is strictly focused at helping &lt;a href="http://www.hindsitesoftware.com/lawncare-software.cfm"&gt;snow plowing business&lt;/a&gt; techs.&amp;nbsp; The app’s most beneficial and main feature is helping with deicing applications.&amp;nbsp; Your tech simply enters the temperature and surface area and the app will provide what product to use and application recommendations.&amp;nbsp; This can be a great tool if you have new guys out in the field who still haven’t mastered ice melters.&amp;nbsp; It is also a great tool just for general knowledge as some deicers are safer for plants, while others melt ice and snow faster.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Find My Friends App&lt;/b&gt; – This application is great if you want a way to track your technicians in real time.&amp;nbsp; Basically you set up an account and have your techs join your account.&amp;nbsp; The application allows you to see their location history and their current location.&amp;nbsp; This is great if you or a customer questions where they were on a certain day.&amp;nbsp; The application is also a great tool if a phone is lost or stolen.&amp;nbsp; Phones are expensive to replace and being able to know its exact location can be a huge money saver.&amp;nbsp;&amp;nbsp; An added bonus is that it won’t drain your battery (or so says the application description).&lt;/p&gt;
&lt;p&gt;&lt;b&gt;The Weather Channel App&lt;/b&gt; – I know that basically any smartphone now days has a weather application already built in, but I still recommend downloading The Weather Channel app.&amp;nbsp; This application is great because you are able to see the weather for the next 24 hours, 36 hours, and a 10 day view.&amp;nbsp; You are also able to view a map showing any incoming weather as well as being notified when there is a severe weather watch or warning.&amp;nbsp; It is a great app for your guys to use when they are out in the field and need a weather update!&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Evernote&lt;/strong&gt; – If you’re anything like me, you’re always forgetting things. That’s not a problem with Evernote, the most robust note-taking app I’ve found. As their slogan says, Evernote enables you to remember everything. Capture anything you want – ideas, to do lists, things you hear, things you see – and Evernote sends it up to the cloud so you can access it anywhere.&amp;nbsp; Plus, Evernote makes it easy to find your notes – even if you have thousands of them – with a handy search feature.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;LastPass&lt;/strong&gt; – I’ve got a gazillion passwords. And with recent security breaches at sites like the aforementioned Evernote and LinkedIn, it’s important that you create unique, secure passwords for every website you use. That’s where LastPass comes in: You create a single master password to access all of your other passwords. With a handy plugin for your browser, LastPass automatically logs you in to websites where you have a password. The app itself costs $12 annually, while the plugin for your browser is free.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Do you know of any useful apps out there that can benefit the field service industry? Share in the comments below!&lt;/p&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/274210/Apps-for-the-Field-Service-Management-Industry&amp;bvt=rss"&gt;</description><pubDate>Wed, 06 Mar 2013 21:07:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:274210</guid></item><item><comments>http://success.hindsitesoftware.com/field-service-software-blog/bid/273929/7-Ways-to-Get-Email-Addresses-for-Your-Green-Industry-Business#Comments</comments><slash:comments>0</slash:comments><title>7 Ways to Get Email Addresses for Your Green Industry Business</title><link>http://success.hindsitesoftware.com/field-service-software-blog/bid/273929/7-Ways-to-Get-Email-Addresses-for-Your-Green-Industry-Business</link><description>&lt;p&gt;&lt;a href="https://plus.google.com/u/1/102662317920393241579/?rel=author" target="_blank"&gt;By David Crary&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;img id="img-1362517838830" src="http://success.hindsitesoftware.com/Portals/152131/images/email-address.png" border="0" alt="email address" width="285" height="106" class="alignRight" style="height: 106px; width: 285px; float: right;"&gt;
&lt;p&gt;In our recently released &lt;a href="http://www.hindsitesoftware.com/2013-green-industry-benchmark-report.cfm"&gt;Green Industry Benchmark Report&lt;/a&gt;, we found that only 61% of green businesses surveyed use email to market to their prospects and customers. Honestly, we thought that was a little low. Email is a great, inexpensive way to touch multiple people quickly and easily. At HindSite, we use it extensively to interact with customers and prospects. We do everything from sending monthly newsletters to keep our customers aware of what’s happening at HindSite, to sending very targeted emails to leads in specific industries with very specific messages.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;We’ve had a lot of success with email. And we want your&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/lawncare-software.cfm" title="green industry business" target="_self"&gt;green industry business&lt;/a&gt;&lt;span&gt;&amp;nbsp;to have that same level of success. So I brought this up to some of our customers, and found one of the reasons email use is relatively low is because many green businesses just don’t have emails in their database.&lt;/span&gt;&amp;nbsp;green businesses surveyed use email to market to their prospects and customers. Honestly, we thought that was a little low. Email is a great, inexpensive way to touch multiple people quickly and easily. At HindSite, we use it extensively to interact with customers and prospects. We do everything from sending monthly newsletters to keep our customers aware of what’s happening at HindSite, to sending very targeted emails to leads in specific industries with very specific messages.&lt;/p&gt;
&lt;p&gt;To address that issue, here are 7 simple ways to gather email addresses from prospects and customers:&amp;nbsp;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;b&gt;Make Email Convenient&lt;/b&gt; – If you’re like me, you hate getting bills in the mail. Why? Because I’ve automated most of my recurring bills and the stuff I get in the mail typically gets lost. I’m no longer in the habit of paying paper bills because I’ve gone electronic, for the most part. &lt;br&gt; &lt;br&gt; So instead of sending your customers a paper bill in the mail, offer to send email invoices. Simply create a web site with a form that captures their email address, drop a link to that address on their paper invoice, and ask them to give you their email address and in the future, you’ll send them an invoice by email. Who knows, you may even get paid faster because email is instantaneous when compared to mail, especially with the post office eliminating Saturday delivery.&lt;br&gt;&lt;br&gt; &amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Have Your Techs Ask Customers&lt;/b&gt; – OK, so this one is obvious: Train your techs to ask customers for an email address. I’ve heard of irrigation businesses that do this: Every time they finish a job, they have their techs talk to the customer and walk them through the work that was completed. As part of that customer conversation, they have the tech ask for an email address if they don’t have one, and then send them an email reiterating the work done.&amp;nbsp; It’s not only a great way to ensure you get a customer email address, but it also ensures your customers know precisely what work was done.&lt;br&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Send them an Email Confirmation&lt;/b&gt; – I recently scheduled an appointment with the dentist and the optometrist.&amp;nbsp; A day before my appointment, my dentist sent me a reminder indicating what time my appointment was and what to expect. I got nothing from my optometrist and arrived late because I’d written down the wrong time. A simple email – like the one the dentist sent – would have saved me from being late.&lt;br&gt; &lt;br&gt; Offer to do the same for your customers. If they schedule an appointment, send them a reminder email a day or two in advance of the appointment. This gives you a great excuse to ask for their email address when they schedule the appointment.&lt;br&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Create Content They’ll Love&lt;/b&gt; – If you’re not familiar with the term Inbound Marketing, get used to hearing it. Sometimes referred to as Content Marketing, it’s what more and more marketers are doing to generate leads. Basically, they’re creating free content – like infographics, white papers, eBooks, webinars, blogs, videos and more – that help their customers solve common problems. &lt;br&gt; &lt;br&gt; In return for your great content (like 7 Tips to Keeping a Lush Green Lawn in the Middle of a Drought or 5 Ways to Reduce Your Water Usage), you can collect email addresses that you can use to send very targeted messages to your prospects (and customers). Simply create a form on your website that serves as a gateway to your great content and make giving you an email address part of the content download.&lt;br&gt; &lt;br&gt; We’ve been doing it at HindSite for about a year and we’ve dramatically increased the number of leads – and email addresses – that we were able to generate using traditional marketing tactics like attending trade shows and advertising in print publications.&lt;br&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Refer a Friend&lt;/b&gt; – Put a “Refer a Friend” form on your website that asks for the referring person and their friend to give you their email address. &amp;nbsp;Then, leverage that form by linking to it on invoices, put it in your email signature, add a link to it from your website, print referral cards and do whatever you can to get the word out there. You’ll get a customer’s email address as well as a new lead.&lt;br&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Offer Email Instead of Direct Mail&lt;/b&gt; – If you’re sending out direct mail pieces, why not throw a link on there that says something like “Want to get this offer by email? Click here.” That way, you can still send the offer out, only next time by email. If you’re looking to cut costs, this is a great option. Keep in mind, though, that many contractors say direct mail has a higher rate of return than email.&lt;br&gt;&amp;nbsp;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Make Them An Offer They Can’t Refuse&lt;/b&gt; – This applies to virtually all of the tactics previously discussed – make than an offer they can’t refuse. If you’re sending a direct mail piece, give them 5% off if they register for the offer and give you an email address. Give referrers and their friend a discount. People are busy, and usually need some incentive in order to act. So provide that incentive. Having an email address to promote your services is well worth a 5% discount.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;These are just a few suggestions that can help you get customer email addresses so you can start leveraging the power of email marketing. What have you done to get an email address? Share your knowledge in the comments!&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;div&gt;
&lt;p&gt;- - -&amp;nbsp;&lt;br&gt;As always, thanks for reading. Let us know at&amp;nbsp;&lt;a href="mailto:info@hindsitesoftware.com" rel="nofollow" title="info@hindsitesoftware.com" target="_self"&gt;info@hindsitesoftware.com&lt;/a&gt;&amp;nbsp;if you have any questions, and don't forget to check out our&amp;nbsp;&lt;a href="http://www.hindsitesoftware.com/" title="field service software" target="_self"&gt;field service software&lt;/a&gt;!&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://track.hubspot.com/__ptq.gif?a=152131&amp;k=14&amp;bu=http://success.hindsitesoftware.com/field-service-software-blog/&amp;r=http://success.hindsitesoftware.com/field-service-software-blog/bid/273929/7-Ways-to-Get-Email-Addresses-for-Your-Green-Industry-Business&amp;bvt=rss"&gt;</description><pubDate>Tue, 05 Mar 2013 21:13:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:273929</guid></item></channel></rss>
