The Hunting Dynasty | Sustainability Communications

Weekly Twitter Digest: 2010-09-05

Oliver Payne — Sun, 05 Sep 2010 09:30:00 +0000

Fallen angels or risen apes? (Creationists can #unfollow now) "William H. Calvin's A BRIEF HISTORY OF THE MIND (2004)" http://ow.ly/2wnWr #
‘Today, a car emits less pollution traveling at full speed than/parked car in 1970 from leaks.’ c/o The Rational Optimist http://ow.ly/2wNw1 #
RT @benkunz: Baby carrots repositioned as junk food. CP+B brilliance. http://tinyurl.com/2ut7936 #
RT @TeslaEV: GreenBeat news roundup: Nissan starts taking orders for electric car tomorrow – Reuters http://bit.ly/bLrddr #tesla #
RT @futurelab_BE: Being Weird via Marketing & Strategy Innovation Blog – I'm weird… @nudgeblog ahhh! http://tinyurl.com/363wnlu #

Weekly Twitter Digest: 2010-08-29

Oliver Payne — Sun, 29 Aug 2010 09:30:00 +0000

Nudge blog · Turning a famous sticker into an emotional nudge http://ow.ly/2tf2f #
RT @bobbyllew: 1st services stop. Lovely Moto. only 97,000000 miles to go. http://twitpic.com/2hg89s #
Climate isn't solved by short burst of action 'in aid of…', or 'awareness'. It's solved by a systemic change – however unsexy that may be. #
RT @adbroad: Brand manager's dream. New app simulates creative dept. For each assignment–200,000 comps http://nyti.ms/bHwqkK #

Weekly Twitter Digest: 2010-08-22

Oliver Payne — Sun, 22 Aug 2010 09:30:00 +0000

RT @bobbyllew: Just been checking the RGE boys on their trip down the Americas. Amazing stuff, check it if you get mo. http://bit.ly/bh3Svx #
My Twifficiency score is 49%. Whats yours? http://twifficiency.com/ #

Weekly Twitter Digest: 2010-08-15

Oliver Payne — Sun, 15 Aug 2010 09:30:00 +0000

RT @nudgeblog: The BBC on choice blindness http://bit.ly/cwR4R4 #
RT @scooch2k: Goldman Sachs Bets Big on Solar Power Innovation http://bit.ly/bwZLVc #
“@TweetSmarter: Who uses Twitter lists more deeply & effectively than just about anybody? http://j.mp/9RaHYC” #

Weekly Twitter Digest: 2010-08-08

Oliver Payne — Sun, 08 Aug 2010 09:30:00 +0000

The Consumer Guide to 2010 Electric Cars http://ow.ly/26G9R #
A poised, concise, and short reader on rational, non-rational, and historical behaviour from @bobnease at #Consumerology http://ow.ly/28yY3 #
Speaking, Presentations, and Thought Leadership | The Hunting Dynasty | Sustainability Communications http://ow.ly/29hoD #
Lloyd's adds its voice to dire 'peak oil' warnings
http://gu.com/p/2tad5/ip #
Finding the "Weapons" of Persuasion to Save Energy: Scientific American http://ow.ly/2aSbv #behaviourchange #
@warrenhatter was a pleasure – especially seeing debate around 3 scenarios: not something I'm usually party to. #behaviourchange in reply to warrenhatter #
Stress-Reducing Lights – Damjan Stankovic's Eko Traffic Light (GALLERY) http://ow.ly/2bMr5 #
Death and taxes: Why your decisions kill you and cost you money | The Hunting Dynasty | Sustainability Communications http://ow.ly/2cxe9 #
Oxfordshire County Council to cut funding for speed cameras http://ow.ly/2f9lr | What about the ‘smiley face’ signs? http://ow.ly/2f9hv #
.@rorysutherland @warrenhatter @danielratchford A touching #nudge | Alzheimer's patients foiled/fake bus stop-Telegraph http://ow.ly/2fv3B #
Tony Hayward's Three Big Mistakes Every CEO Can Learn From – Forbes.com http://ow.ly/2h6E2 #
Thinking #newism: Mysticism(Medaeval), Militarism(Navy/Empire), Consumerism(20thC)… > Legacyism? #behaviourchange #lowcarbon #sustainable #
Nudge blog · Always hurrying, never waiting http://ow.ly/2ja57 #
RT @CarbonAcademy: £5,000 "Plug-in Car Grant" survives UK government cuts for Jan 2011 – consumers and businesses. http://bit.ly/9eGIcZ #
RT @MayorOfLondon: 30000 cycle hire journeys made since Friday & 29000 new members! Join now: http://bit.ly/bC7FXh #barclayscycle #cyclehire #
Short: Using Behavioural Economics to sell carbon-reducing products & initiatives (including the not interested) http://ow.ly/2lJ8t #
Short: Using Behavioural Economics to sell carbon-reducing products & initiatives (including the not interested) http://ow.ly/2lJ9k #
Thanks @gfriend and @CowboyRichard – and congrats on your 2.1 (with our help?!) in reply to gfriend #
//Popular today// Short: Using Behavioural Economics to sell carbon-reducing products & initiatives (including…) http://ow.ly/2lWGy #in #
Spot the 'sunk costs fallacy' at work on number 1? [Applying Behavioral Economics to Reduce Project Failures ] http://ow.ly/2lYqk #nudge #
.@designthinkers_ Ta for #rt – and if you liked that, you might like this – Short: Using BE to sell… http://ow.ly/2lZpD #behaviourchange in reply to designthinkers_ #
@pricingright Just seen your reply and booted up your site. Looking forward to a good read later. Many thanks. in reply to pricingright #

Weekly Twitter Digest: 2010-07-04

Oliver Payne — Sun, 04 Jul 2010 10:30:00 +0000

Can advertising save the world? | Off-Grid Living: Free Yourself http://ow.ly/24atk #behaviourchange #
Colwyn interviewed about The Hunting Dynasty's philosophy by Alex Benady for Off-Grid magazine #sustainability #behaviour http://ow.ly/24cxj #
\\NEW POST\\ I'm watching you (and you're better for it) | #sustainability #communications #behaviourchange http://ow.ly/24cHQ #
Colwyn interviewed about The Hunting Dynasty's philosophy by Alex Benady for Off-Grid magazine #sustainability #behaviour http://ow.ly/24czr #
\\ NEW POST \\ I'm watching you (and you're better for it) | The Hunting Dynasty | Sustainability Communications http://ow.ly/24DOg #
RT @Glinner: Another great New Yorker cover http://fwd4.me/UzI (via @Reddit) #
Greg Barker, climate change minister: 'We cannot go on relying on foreign fuel' – Telegraph http://ow.ly/24RNC #
RT @simonmainwaring: How Barcodes and Smartphones Will Rearchitect Information. Mobile will transform everything… http://ow.ly/24KZq #
RT @tweetminster: In the UK, one person is born every 48.6 seconds. 1000 tonnes of CO2 are produced every 56.5 seconds http://bit.ly/cYyi01 #
I'm watching you (and you're better for it) #behaviourchange http://ow.ly/25rPk #
RT @sabnarose: Unilever VP calls for marketing to encourage sustainability – http://www.newzfor.me/?4y65 #
RT @sustbehav / @mhallsworth: BJ Fogg's Behavior WIzard. Useful for categorising the type of #behaviourchange desired http://bit.ly/cnibTS #
US military warns oil output may dip causing massive shortages by 2015
http://gu.com/p/2g8bv/ip #
YouTube Lets Users Question BP Executive http://ow.ly/25M9G #
Unilever VP calls for marketing to encourage sustainability http://ow.ly/25G6j #sustainable #behaviourchange #marketing #business #
@danielratchford thanks for the #ff in reply to danielratchford #
How do you use behavioural economics to increase desire for electric cars and bikes? | The Hunting Dynasty http://ow.ly/26G8C #
The Consumer Guide to 2010 Electric Cars http://ow.ly/26G9F #
.@BBCelectricride BBCRadio4 Thought you might like this: How do you use behavioural economics to increase desire for electric cars and… #

I’m watching you (and you’ll thank me for it)

Oliver Payne — Mon, 28 Jun 2010 14:21:02 +0000

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You perform better if you’re being watched. Better as in more equitably. More ‘proper’, some might say. Why? The Authority Effect: we’re sensitive to whether our actions are being observed by others. It’s true even if no one is actually watching: A picture of a person will do. (Frankly, we’re an odd species.)

As documented in the June 2008 edition of the New Scientist magazine, researchers experimented with the authority effect using an office tea & coffee ‘honour box’ price suggestion poster with supported by either an image of flowers, or an image of human eyes, rotated weekly.

People paid 2.76 times more when the sign included the pair of eyes.

Two-point-seven-times-more.

And it’s simply a picture. A black and white one, too.

“Frankly we were staggered by the size of the effect…”
Gilbert Roberts, Researcher

How do you take advantage of this effect to increase the use of seat belt wearing? Like most of the behavioural anomalies we fall prey to, there’s more than one way to execute this effect to change driver behaviour: to a person with a marketing-shaped hammer we could make them a piece of film; to a person with a policy-shaped hammer we could formulate a piece of legislation.

1. Policy-shaped hammer

If we perform better when a picture of a stranger is watching us, what about if it’s a real person watching us? What if it’s one of our family? What if it’s one of our children?

The seat belt wearing statistics in the US didn’t start to climb dramatically until the Federal Government mandated children wear seat restrains in the back of a car. How ever much a driver wants to fight-the-man and strike a blow for freedom by not wearing a belt, when his/her child asks why they’re not wearing one opposition crumbles. Seat belt use amongst adults rocketed up. Compliance was all but secured by an army of inquisitive children. All parent’s are observed. And no parent wants to be a hypocrite. (Gladwell, Tipping Point)

2. Marketing-shaped hammer

This film made by Sussex Road Safety Partnership uses the driver’s wife and child to watch over him – and indeed express their desire to save him – by being the support that holds him back during a crash. We can easily put ourselves in the driver’s seat, and imagine our close family embracing our life. We are being observed, by proxy.

This film recently won the Gold World Medal at the New York Festivals International Advertising Awards (an award scheme our founder has been a judge on), beating the likes of VW, Nike, and Chanel. (And it only cost £47k).

We’re sensitive to whether our actions are being observed. Knowing this is one (big) thing. Knowing how to act on it, is another (even bigger) thing.

They are synonyms

Weekly Twitter Digest: 2010-06-27

Oliver Payne — Sun, 27 Jun 2010 10:30:00 +0000

RT @ClimateGroup: 'The #environmental agenda is glue hold new #government together' says M. Spencer, Green Alliance http://bit.ly/bxVCWN #UK #
RT @OGILVY: The Art of Behavioural Economics:
Much ink spilled on the coinciding of two events on Septemb… http://bit.ly/a8Swn4 #
RT @CandaceKuss / @PlanningDDB: DDB Stockholm won silver, gold & Cyber Grand Prix with VW The Fun Theory! :http://bit.ly/9mA86U #canneslions #

Weekly Twitter Digest: 2010-06-20

Oliver Payne — Sun, 20 Jun 2010 10:30:00 +0000

RT @BrandRepublic: Bebo sold for as little as $10m to venture firm – AOL makes $840m loss http://bit.ly/9PqMED #
RT @hwallop: Amazing stat from @timharford in FT mag: China produces as much every 6 hours as it did in whole of 1978 (via @marthalanefox) #

Colwyn interviewed about The Hunting Dynasty’s philosophy by Alex Benady for Off-Grid magazine

Oliver Payne — Mon, 14 Jun 2010 15:05:57 +0000

Alex Benady (twitter, journalisted, Coley Porter Bell) interviewed The Hunting Dynasty’s Director of Planning & Strategy and Business Partner, Colwyn Elder about our communication approach for Off-Grid magazine.

Alex asks if advertising can save the planet. Not in its current form we say – it’s only able to sell products, not change lifestyle where no product purchase is necessary. By using the principles of behavioural economics as outlined in Nudge, The Hunting Dynasty can change both purchase and lifestyle behaviour.

“Firstly it can help change purchase behaviour. So it can help steer us to less damaging consumption… But more profoundly it can help change our life-style behaviour. So instead of driving it might help persuade us to walk or cycle.”
Colwyn Elder

As Alex identifies we are ‘cognitive misers’ who prefer to use shortcuts and rules-of-thumb to make decisions. Colwyn goes on to explain our unique approach:

Oliver Payne… has identified 19 different strategies, or psychological levers that can be pulled to persuade people to change the way they consume.