Social Media in the Enterprise

Social media won't work if it's bland - The Australian

Sun, 27 May 2012 07:30:11 PDT

Social media won't work if it's bland
The Australian
I WAS introduced as a "social media expert" recently on Mornings on the Nine Network. This is not something I had considered. I'm merely a founding director of a business, and through some social media (I have written 645 blog posts at time of writing) ...

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Does Social Media Marketing Really Work? [INFOGRAPHIC] - InformationWeek

Thu, 24 May 2012 13:05:02 PDT

mediabistro.com

Does Social Media Marketing Really Work? [INFOGRAPHIC]
InformationWeek
From Twitter to Facebook, to Google+, to YouTube, to Foursquare and more, social media use is the hottest thing in marketing. But does it really work? Brands and businesses are certainly making a stronger push than ever on social media, ...
At a Tech-Savvy School, Smart Questions About City's New Social Media PolicyNew York Times
Small business advice: How to carefully vet job candidates through social mediaWashington Post
Use social media in your job searchReuters
mediabistro.com
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Moonlighting: What Is It Like To Do Social Media Work As A Lawyer? - Above the Law

Fri, 25 May 2012 08:17:54 PDT

Moonlighting: What Is It Like To Do Social Media Work As A Lawyer?
Above the Law
By Susan Moon I had mentioned a while ago in my very first ATL post that some of my work involves marketing. Well, some of that marketing involves social media. As the main social media lawyer for my business unit, I work with our strategic teams to ...

Kelowna promoted in Travel Media - Castanet.net

Mon, 28 May 2012 05:13:28 PDT

Castanet.net

Kelowna promoted in Travel Media
Castanet.net
This work helps to create ambassadors whose voice strengthens the intrigue to travel to Kelowna with their audience. It also creates buzz around Kelowna as their stories are shared and discussed throughout social media networks.

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Family Tech: Advance yourself with social media - Inside NoVA

Mon, 28 May 2012 07:06:33 PDT

Family Tech: Advance yourself with social media
Inside NoVA
LinkedIn is a social site for your professional relationships. You can enter your work experience, skills, education and make connections with those you have interacted. There are Groups within LinkedIn for professions, where you can converse and make ...

O'Brien: Steve Blank believes social might be killing Silicon Valley - San Jose Mercury News

Sat, 26 May 2012 15:01:24 PDT

O'Brien: Steve Blank believes social might be killing Silicon Valley
San Jose Mercury News
Blank says many of these folks are engaged in the type of work that could have a profound impact on their fields and the marketplace, but often struggle to attract commercial funding once their research ends. "We're investing in social media rather ...

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Expert: Businesses can no longer ignore social media - Austin American-Statesman

Sat, 26 May 2012 17:04:08 PDT

Austin American-Statesman

Expert: Businesses can no longer ignore social media
Austin American-Statesman
By Lori Hawkins Peter Kim has a message for businesses: Get on board with social media, or you're going to be left behind. A noted author and lecturer, Kim, 37, is also chief strategy officer of Dachis Group, an Austin consulting firm that helps ...
Social media presence? Check. What's next?PR.com (press release)
4 KPI's to Measure Your Social Media SuccessBusiness 2 Community

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For and Against: Social media at work - E&T magazine

Wed, 23 May 2012 03:43:07 PDT

Marketing magazine Australia

For and Against: Social media at work
E&T magazine
There is always downtime brought about by employees engaging in non-work-related activities. The question is whether or not the effect of social media at work is significant and whether or not it is a bad thing. The answer is, of course, ...
10 Essential Social Media Tips For A Senior ExecutivePromotion World (press release)
Planning a Social Media Marketing CampaignPCBDesign007

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Visa's 'Social-by-Design' Effort Makes Its Debut on Global Stage - AdAge.com

Sun, 27 May 2012 13:01:30 PDT

AdAge.com

Visa's 'Social-by-Design' Effort Makes Its Debut on Global Stage
AdAge.com
But longtime advertiser Visa is going for that gold in these games with its first "social-by-design" marketing campaign. It's a fitting strategy, given the London games have already been dubbed by many as the first social-media Olympics.

How Social Media And Passion Can Educate Girls -- And End The Poverty Cycle - Forbes

Fri, 25 May 2012 09:58:18 PDT

Forbes

How Social Media And Passion Can Educate Girls -- And End The Poverty Cycle
Forbes
You work full-time at Hearst and you volunteer for your non-profit. Thanks to your great combination of social media skills and passion, your non-profit takes off and in your first two years, you raise over $72000 and put 197 girls through school.