The Innovative Marketing Blog

Shangri-La launches a new advertising campaign

Intellecta team — Fri, 21 May 2010 06:52:13 +0000

Beautifully shot, Shangri-La discloses its new “Embrace a Stranger as one’s own” advertising campaign.
And to underline the brand’s exclusivity, the campaign is first disclosed to Shangi-La’s exclusive members who are given a special access to the campaign.

Enjoy the beauty:

Jeremy Rifkin at Google talks on Climate change and the Third Industrial Revolution

Intellecta team — Sun, 14 Mar 2010 09:49:41 +0000

In his speech at Google, Jeremy Rifkin talks about the 4 pillars of the Third Industrial Revolution and the top 3 causes for Climate change and carbon emissions. He talks how each one can participate in the future distribution of energy.

www.youtube.com/watch?v=omVXo3qYSt0

If you are interested in booking Jeremy Rifkin for your conference or event, click here

India Today Conclave 2010

Intellecta team — Sat, 13 Mar 2010 17:10:34 +0000

Yesterday and today in New Delhi, India Today is having its 2010 Conclave named “New Decade: Great Expectations”

And today at the Change: Reality vs Idealism panel, the participants are:
Deepender Hooda, Congress MP, Ranbir Kapoor and Asin Thottumkal, actors, Roopa Purushothaman, Head of Research, Everstone Investment Advisors, Tanya Dubash, Exec. Dir. & President, Godrej Industries Ltd. and Adrian D’ Souza, Goal Keeper, Indian Hockey Team come together to discusses on reality and idealism.

To watch the session and presentations click here

Some interesting statistics coming out of the presentations:

- In 2020 the average age in India will be 29
- 90% of Indian businesses are family owned
- Prediction: Indian economy will overtake Japan by 2032

What is the most impactful branding sound?

Intellecta team — Sun, 07 Mar 2010 09:06:57 +0000

In his interview with TIME magazine, Martin Lindstrom reveals some of the most impactful sounds we as consumers react to and why companies are not using them.

Martin Lindstrom on Social media

Intellecta team — Fri, 29 Jan 2010 08:14:21 +0000

“Brand’s use of social media is not a matter of yes or no.
It is simply a matter of how and when.”

- Martin Lindstrom

Wanted to share with you Martin Lindstrom’s presentation on the use of Social media and understand, why he believes it is only a question of how and when brands are going to start using it.

Netlog by Martin Lindstrom

View more presentations from guestabc56ed.

Nespresso – what else?

Intellecta team — Thu, 28 Jan 2010 16:46:09 +0000

The latest advertising campaign of Nespresso is a very good example of creativity with a wink … and that from Geroge Clooney. Enjoy the minute and a half version of the TV spot -- it is all worth it.

www.youtube.com/watch?v=_6V0Rhi_RI0

and there is a different ending of the spots here:

www.youtube.com/watch?v=23j1B4-lroM

and another one to make you smile:

www.youtube.com/watch?v=Ax1Z6lRgTDg

and just one more……

www.youtube.com/watch?v=DfyeXrdZZ1o

The Coca-Cola Company and their Social media policy

Intellecta team — Tue, 12 Jan 2010 16:41:38 +0000

One of the biggest companies in the world and one of the most recognizable brands have launched a new Social media policy for the company and agencies associates social media activities.

Let us have a look what they say in their 3 pages document:

Click here to download the new 3 page social media policy from Coca-Cola. (via ViralBlog)

Indian style ad for a Russian juice company

Intellecta team — Thu, 10 Dec 2009 08:18:28 +0000

Young & Rubicam Russia has created an Indian style advertising spot for “Tonus Activ Plus” and a very good one. Enjoy!

Barilla US “Share the Table” campaign

Intellecta team — Fri, 16 Oct 2009 05:36:50 +0000

Barilla in the US attempts to re-introduce the “quality time arround the table” concept building on the Itlaian art of eating. And it has launched the “Share the Table” project.

Full of Italian pasta recipes such as Angel Hair with Lobster and expert advice like:
“If you want to increase family table time, start with a regular Sunday dinner – and make it really special.” – Mario Batali Celebrity Chef

And it’s for a good cause too! For each person who promises to “Share the Table,” Barilla will donate $1 to Meals on Wheels Association of America, up to $150,000

Where Art meets Advertising

Intellecta team — Fri, 21 Aug 2009 14:40:33 +0000

The H&M interpretation of Romeo and Juliet

H&M (Hennes & Mauritz) have created a 5.45 min TV denim advertising spot / short movie giving a modern interpretation to the Romeo and Juliet (or West Side Story).

Directed by David LaChapelle, the short film features singer Mary J. Blige with Tamyra Gray as Juliet.

From a marketing point of view this is one of the examples where, in our search to grab consumers attention, advertising meets art and does it in a very good way. Challenging the :30’’ TVC format with one of the most beautiful century proven stories to tell.
And there is the Denim mention at the very end of the spot.