The Internet Business Authority

Traffic Geyser Review

Internet Business Authority — Tue, 14 Jul 2009 22:57:48 +0000

Is Traffic Geyser worth it? With so many marketing tools out there that claim to get you traffic its hard to decide exactly which ones are worth the money. Serious entrepreneurs don’t mind spending say $200 on a tool that will bring them at least $300 or more in return every month. In the same mind frame, it makes no sense to buy something for $20 just because its inexpensive if it never is going to bring you any results.

Traffic Geyser claims to be able to put you on the first page of Google as fast as within 24 hours. Their site even has testimonials backing this up, so I decided to try it out. I was very pleased with the results, and continue to use them to this day. Traffic Geyser allows you to submit your video to multiple video sharing sites, as well as does the social bookmarking for you. You can even create podcasts with the tool.

Just recently I used Traffic Geyser to submit a video, and it quickly got me on the first page of Google as promised. Watch the video below for proof. Bottom line is, Traffic Geyser works and it shows. I would recommend this product to anyone using videos as part of their marketing strategy – which you certainly should be doing! You can get learn more about this tool by visiting the Traffic Geyser site.

This post via the: The Internet Business Authority blog where you can get the best internet business strategies, tips and reviews.

Traffic Geyser Review

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Internet Scams To Avoid

Internet Business Authority — Mon, 06 Jul 2009 02:27:36 +0000

: Image by marvin L via Flickr

While there are many great internet business opportunities available, there are certainly a fair share of internet scams you should avoid. But how do you know when it’s a scam? They certainly are not all as plain to see as you would think.

In order to avoid getting involved in a scam, be sure to do a little research before jumping into something. Is there a valid address associated with the company? Are there any complaints about the officers in charge of the company? Are the officers even listed? Is there a support staff that actually answers you, whether it be by phone or email? Any Better Business Bureau complaints about the company?

Please note on the BBB, basically anyone can file a complaint here, so if there is a complaint, make sure it is valid before writing the company off completely. Another place you can’t completely trust in doing your research is online forums. Often times, there are just frustrated people who complain because they made no effort themselves to make any money, so they cry “scam” every time an online business is discussed. If you do any research using forums, make sure the people calling an internet business a scam have backup to the points they are trying to make.

Now there are three main areas I have seen that are common places for internet business scam artists to dwell. These may be obvious to some, but they need to be laid out nevertheless to ensure the monetary safety of the masses.

1 – Guaranteed Traffic. Every internet business needs traffic, and what sounds better than guaranteed traffic? But how can anyone really guarantee traffic? If they ever do provide you traffic where is it coming from? A country where you do not conduct any business perhaps? or worse yet, some type of robot that just keeps hitting your website? How can it be targeted? You guessed it folks, it can’t. And if your traffic isn’t targeted, it’s worthless. Stay away from this at all costs. Generate your own targeted traffic for the best results for your business.

2 – Email Scams. You may be thinking this one is obvious, but people certainly continue to fall for the good old Nigerian Prince letters and the like promising millions if you just give them all of your personal information. Unreal. But if it wasn’t working, you would not continue to receive the emails. And these things come by regular mail by the post also, so don’t think simply because someone used a little postage that it is real. Take my word for it, you probably don’t have a long lost relative who has left you millions of dollars.

3 – Passive Income Programs. These are getting more and more popular these days as people continue to feel the growing financial strains closing in on them. Basically, these things come in a few forms which promise that just by investing some money, you will receive some insane return on your investment that is like 300% better (or more in many cases) than any investment you can get at a bank or from your financial advisor. The worst part of these however is that in many cases, they will actually pay people at the beginning because people will in turn begin to start investing greater amounts and telling their friends about it, only to later run away with all the money. These can be very appealing and sometimes hard to spot. Think about Bernie Madoff. People invested in that scam for years before only recently losing their money. These things are obvious when they come in the form of autosurf programs, but can be harder to decihper when they are just presented as investments. The thing you have to remember is that in this economic climate, it is very difficult for anyone to attain the types of returns being promised, and those that can probably aren’t in any rush to share their information willingly with you. So avoid these at all costs.

Having a successful internet business is certainly attainable, but be sure to spend your time building an online business you can trust, and not just some fly by night operation. Unfortunately, a basic rule of thumb is if they promise you that you will make money without doing anything, it is probably a scam. Master real internet marketing strategies and have a valid internet business, and you will be on your way to success.

This post via the: The Internet Business Authority blog where you can get the best internet business strategies, tips and reviews.

Internet Scams To Avoid

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Starting An Internet Business? What Should I Do First?

Internet Business Authority — Wed, 01 Jul 2009 20:04:21 +0000

So you’ve made the wise decision to start an internet business, but now what?

This is the basic question most are faced with after diving in to this massive pool we call the internet. Well the answer is not as complicated as it may seem. While there are many intricacies to worry about as you grow such as improving conversions, and playing with your copy and website, the first thing you really need to focus on is mastering one method to drive traffic to your website.

The key here is to remain focused at first at mastering one method of promotion. There are so many ways to promote online today, it is easy to get confused and spend time doing multiple things, but if you truly master one method, you may not ever have to learn another method again. The best article writer for example does not need to spend an excess amount of time on twitter, and vice versa.

What method should you start with? Well that’s really up to you. Many are effective, so just begin with the one that fits your current skill set or interest the most.

Need some ideas? Here are a few:

Social Media (Twitter, Facebook, etc.)
Video Marketing (YouTube, Revver, etc.)
Search Engine Optimization
Blogging
Article Marketing
Press Release Marketing

Mastering any one of these methods will jumpstart your internet business.

The next step lies in time management and personal accountability. It’s important to keep the “work” part in work at home business! I realize how easy it is to get distracted between phone calls, emails, watching videos, twittering, texting and the rest. Spending your time chatting in Facebook rather than building your business is easy to do.

To avoid this, you must track your time expenditures in detail. You could simply write it down in a notebook, or start a spreadsheet on your computer, whatever works for you. After a week or so, you will be able to review it and see where you are spending your time, as well as if the places you are spending your time in are profitable.

The underlying theme here is focus. If you focus on mastering one skill, and focus on business building activities daily versus falling for distractions, you will find it easier to successfully start an internet business.

This post via the: The Internet Business Authority blog where you can get the best internet business strategies, tips and reviews.

Starting An Internet Business? What Should I Do First?

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Aweber Autoresponder Video Tutorial

Internet Business Authority — Sat, 27 Jun 2009 18:36:13 +0000

This post via the: The Internet Business Authority blog where you can get the best internet business strategies, tips and reviews.

Aweber Autoresponder Video Tutorial

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Do I Need To Use An Autoresponder?

Internet Business Authority — Thu, 25 Jun 2009 21:55:16 +0000

The other day someone on my list called me up with some questions. Over the duration of that conversation, we covered many things, but the most important breakthrough that day was the introduction of an autoresponder to him. You see, he had mentioned that about a decade ago, he had actually built an mlm business that was earning him in the area of $40K a month. Unfortunately for him, the company somehow fell apart, and his earnings were gone.

Now some of you may think this was the worst of the scenario, and of course taking a $40K a month hit is bad. But what’s actually even more of an issue is that he really had no records of his list. See, it’s hard to imagine, but only ten years ago, many things were still being done manually, and of course even if he had the records of his whole list written down, it would be quite difficult to maintain communications with all of them just by using the phone.

This is when I presented the autoresponder to him. I had him imagine if he had maintained contact with all those people, even over a ten year period, just by sending them some quick messages on what he was up to, wishing them happy holidays, giving them tips, whatever. He would then be able to start any other business, and with the click of a send button, he could possibly sponsor enough people in a company today to rival the income of what he was making then. Pretty powerful stuff, huh?

The first thing I ask people when they come to me for help is if they are building a list. If you are not building a list, you are wasting your time. This is especially true in today’s age where people really need to see a message multiple times before making a purchase.

With an autoresponder you can:

Maintain contact with your list as long as they remain subscribed
Build a relationship with your list through helpful and friendly messages
Present offers to your list that will earn you money so long as you have built trust and a positive relationship with them

With that said, you now know that setting up an autoresponder is your first step to success in your internet business. There are many email autoresponders out there, but in my opinion, Aweber offers the best autoresponder service. Whichever you choose, make sure you get started and begin building long lasting profitable relationships today.

This post via the: The Internet Business Authority blog where you can get the best internet business strategies, tips and reviews.

Do I Need To Use An Autoresponder?

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#1 Google Ranking With Social Bookmarking and OnlyWire

Internet Business Authority — Sat, 20 Jun 2009 16:53:24 +0000

Today I’d like to provide a short but sweet post regarding social bookmarking. This is one of the best internet business strategies for improving your search engine rankings, yet many I know skip this step when sharing their content. The following video shows a bit of proof of what this free marketing exercise can do for your Google ranking.

There are many tools available, but I have found success using OnlyWire, so I feel quite comfortable recommending it to you. Simply put, it’s free, you get search engine love, and it saves you time from having to bookmark at multiple places manually. So head over to OnlyWire.com and start improving your Google page rank today.

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#1 Google Ranking With Social Bookmarking and OnlyWire

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Efusjon Review

Internet Business Authority — Thu, 18 Jun 2009 18:57:43 +0000

Efusjon is an energy drink company that has recently caused a great deal of buzz throughout the internet. While at first I wasn’t too impressed with the thought of another health and wellness type of opportunity, after further review I understood the cause of the excitement.

Efusjon

Efusjon energy drinks are basically a healthy option to the other increasingly popular options available on the market. It differs from products such as Red Bull, Monster and Rock Star energy drinks due to its ingredients. Currently available and upcoming products contain items such as Acai Berry, Mangosteen and Quercetin, which was recently made popular by Lance Armstrong. Most of the current stock of energy drinks on the market are filled with sugar and harmful ingredients, and realistically should be avoided if possible. However, the energy drink market continues to grow annually as people look for an extra boost to get through their days. Efusjon decided to meet this same purpose, but with the healthy components named above. These ingredients are touted by well known doctors around the world. For example, Dr. Nicholas Perricone, a contributor to the Oprah Winfrey show, calls the Acai Berry found in Efusjon Edge and Efusjon Raw drinks “Nature’s #1 Super Food”. Here are some photos of the ingredients contained in these beverages:

Efusjon Edge Ingredients

Efusjon Raw Ingredients

Efusjon also differs from the other energy drink companies in regards to their business plans. While companies like Red Bull spend nearly a billion dollars a year in advertising costs, Efusjon decided to use the network marketing model to spread the word about their products. The Efusjon Energy Club was modeled after a wine tasting club. As Associates share the product with others, they are compensated. This is obviously working for Efusjon as they are currently experiencing record breaking growth.

Of course this alone does not excite the professional network marketer, as all of their businesses use this model. What does excite them however is the Efusjon compensation plan, which can honestly be called revolutionary without exhibiting hype. They use a unique community overlap plan that allows people to share compensation on entrants into the matrix. This contributes to a true team building effort. What’s more is that Efusjon does not have the usual complicated requirements that most network marketing companies have. An associate only needs to enroll three others to qualify to be compensated for the entire pay plan. Here are some pictures of the Shared Community matrix as well as the income potential with Efusjon:

Efusjon Matrix

Efusjon Compensation Plan

Although the product and compensation plan are both solid reasons for me to recommend Efusjon, the marketing strategy they are employing is what what really puts it over the edge. Derek Broes, a vice President at paramount pictures who has worked with Microsoft and Napster in the past, is launching an application on Facebook that should further increase excitement and enrollments for a company currently averaging about 400 new associates per day. This efusjon Facebook application will mark the first time any company, network marketing or Fortune 500, has used the popular applications that makes facebook so addictive as a platform to advertise their company. If you are familiar with facebook, you know how viral games such as Mafia Wars and the like are. In fact they recently tested the application, and over 30,000 people showed interest. Here is an image of the application that will be launched shortly:

Efusjon facebook application

Now if you can imagine how having your business promoted each time someone uses that application would effect your bottom line, you will be as impressed as I was after learning this. This is truly something the entire business world will be watching.

I hope you have enjoyed this Efusjon review. As with any business opportunity, the best path to success is getting proper marketing training, which I will continue to provide through this blog and our recommended resources and other recommended industry experts.

For those interested in joining Efusjon, you can do so by visiting the Efusjon Energy Club site.

This post via the: The Internet Business Authority blog where you can get the best internet business strategies, tips and reviews.

Efusjon Review

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Article Marketing Tips: Article Spinner + Article Submitter = Google Domination

Internet Business Authority — Thu, 18 Jun 2009 00:34:46 +0000

: Image by fofurasfelinas via Flickr

Whenever I start giving my new clients article marketing tips, I can see in their eyes the initial lack of excitement. Yes, some even yawn like these two on the right! In today’s age of twitter, facebook and other social networking sites, the thought of actually sitting down trying to construct hundreds of articles seems to be quite the daunting task. Initially they don’t realize that if they could write one article themselves, they can possibly change that single article into 50 or more different ones.

But before I get into how to do that, the non-believers must be converted! Nothing a little bit of prove can’t fix. Check out this video to see how a recent article I wrote made the first page of Google in just a few days. Couldn’t you use some free traffic to your site like that?

Ok, now that you know how quickly this free method of advertising can work, lets talk about how to take one article that you write, turn it into multiple articles, and send them all over the internet for tons of one way backlinks to your site. Can you say traffic?? And hey, don’t worry, if you’re still too lazy to write the article yourself, you can always outsource it for like $10 and use the tips I’m going to share in order to achieve the results you want.

When you have your article, simply use a good article spinner, and that will enable you to turn a single article into several – even a couple hundred is possible! Then take your articles, and start distributing them to as many article submission sites possible. Ezinearticles.com is great, but there’s tons more out there.

The first thing you can do is use an article submitter so they will be dispersed to hundreds of article directories to give you some link love.

Then you can submit them to high profile content syndication points. Some examples of these are gather.com, 9rules.com, newsvine.com, about.com and webpronews.com.

Then, when you have a few different articles, you can bundle them up into an ebook, and submit them to ebook directories. You can go to youconvertit.com to convert your articles into .pdf formats. Then you could send them out to directories like jogena.com, ebook88.com, and many more.

Bottom line is this: If you are a serious entrepreneur trying to build a long term profitable presence on the internet, article marketing is a mandatory exercise. As you saw in the video, it can pay off immediately.

This post via the: The Internet Business Authority blog where you can get the best internet business strategies, tips and reviews.

Article Marketing Tips: Article Spinner + Article Submitter = Google Domination

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Top Internet Business News On June 11, 2009

Internet Business Authority — Thu, 11 Jun 2009 23:27:11 +0000

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How To Make A Post In A Forum

Internet Business Authority — Thu, 28 May 2009 20:05:15 +0000

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How To Make A Post In A Forum

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How To Register In A Forum And Add Your Signature

Internet Business Authority — Tue, 19 May 2009 15:19:21 +0000

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How to Increase Website Traffic and List Building on a Budget

Internet Business Authority — Sat, 09 May 2009 16:15:31 +0000

I recently sent out a question to my online friends asking them what their biggest questions were related to internet marketing. There were a wide variety of questions, but two that seemed to pop up repeatedly.

How do I increase website traffic on a budget?

How do I build my list?

These are two great questions which I can write countless posts answering, but I will here give the basic instructions on how to achieve this.

The very first thing you want to do is get an autoresponder. No matter what business you have, the money is in the list, and it is imperative you start building it from day 1. An autoresponder is cheap (less than $20 a month), and will allow you to communicate with the list you are working so hard to build.

So I am going to assume that you have an opt in form on your website, whether it is a squeeze page, blog, or any other type of site. To get people to opt in, you should give something away for free. This can be something as simple as a free report on something like, “The top 5 tips on list building“. Once your people opt in, you can just send them to another site with this information, or even simpler, you can just have those top 5 tips given out daily for 5 days through your autoresponder. A perfect example of this is the form you see on the right of this blog post.

Ok, now that you have your list building tool set up, it is time to advertise your site.

The first way you can advertise that is completely free is through video sites such as YouTube. In addition to getting traffic directly from the video sites like YouTube, videos have a great chance of getting ranked in the search engines. Just make sure you use your keyword in the title and description of the video, and you place a live link in your description as well. If you have a little more of a budget you can use a video submission tool which will increase your exposure by submitting to multiple video sites and bookmarking them. Videos are very easy to create, and can really be of anything. Provide some good content on your subject matter, or take a different approach and be funny. As long as you just do it, you will see results.

Another way to generate website traffic is to write a press release. I have seen great results using a webwire.com press release, as well as prweb.com. If you can afford it, I would choose the Google option within webwire, but if not, the regular release costs about $20. Press releases have a good chance of getting ranked themselves, as well as increasing your page ranking and generating direct traffic.

Artcle marketing still works and is free. Write 10-20 articles per keyword you are targeting, and submit them to places such as ezinearticles.com and isnare.com. Make sure the content in the articles is good, and not simply spam with your keyword grossly overused. If you’re not a big fan of writing, you can outsource your article writing at a place like elance.com at around $4 to $10 per article.

Then you can hit the social networking websites. There are many, but I’d suggest starting out with the 100 pound gorillas. Use Twitter and Facebook to begin with followed by others as time permits. Have your link in your profile, but do not spam people with offers. That’s not how social networking works. Make friends with people who share interest in the types of products you are selling and build relationships. Share good content and ideas, and people will find their way to you. In addition these sites again help with page rank.

I would also make sure to use different web 2.0 properties. Create a wordpress blog at wordpress.com, a lens on your topic at squidoo.com, a hubpage at hubpages.com for starters. As always, provide good content about your keywords, products and services. Include your link in your profiles, as well as within your posts occasionally. Comment on popular lenses, hubpages and blogs related to your niche.

While increasing website traffic and list building on a budget can be time consuming, it will pay off in the end. You will gradually grow your list, and as money comes in, you can then begin to pay for more advertising, whether that means venturing into the ppc arena, or simply outsourcing more of the aforementioned tasks to free up your time to be more productive in other areas. No matter what, don’t give up, because making money online is certainly a realistic goal to attain!

This post via the: The Internet Business Authority blog where you can get the best internet business strategies, tips and reviews.

How to Increase Website Traffic and List Building on a Budget

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Domain Forwarding and Masking Tutorial

Internet Business Authority — Thu, 07 May 2009 00:16:53 +0000

Press the Play button to view your Domain Forwarding and Domain Masking tutorial.

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4 Ways To Increase Traffic To Your Blog

Internet Business Authority — Fri, 10 Apr 2009 16:55:09 +0000

Are you constantly blogging but the numbers you see in your traffic logs are embarrassingly low? It can be maddening to check your stats and realize that no one is actually stopping by. Don’t give up yet, because there are four great ways you can get traffic fast.

Traffic Tip #1: Do Your Keyword Research

Many bloggers make the mistake of thinking they can just throw some posts up there and expect to get traffic. There is a lot more to it than that! You need to make sure you are looking at the keyword data to find terms that are getting a lot of searches. Ideally, you want these terms to have low competition so it’s easier for you to rank. Once you start basing your posts around these kinds of keywords you should find that you’re getting a lot more traffic.

Traffic Tip #2: Write Enticing Articles Off-Site

Submitting to article directories isn’t just a good way to get backlinks to your site, it’s also a great way to get readers! Sites like EzineArticles.com have their own readership of people who are looking for the exact topic you’re blogging about. If you write a compelling article that leads into your resource box, people will be enticed to visit your blog.

Traffic Tip #3: Give People a Reason to Come Back

Getting traffic in the first place is one thing, but what you want to do as a blogger is have them coming back over and over again. The best way to do this is to create special offers or exciting events. For example, you can give away a prize each week to the new people who subscribed to your list or your feed. You can also run a contest for people who leave answers as comments on your blog posts. Make your blog a happening place to be and people will want to visit often and tell their friends.

Traffic Tip #4: Create Linkbait

Linkbait is when you write a blog post that is so exciting or controversial it gets people to come to your blog, comment, and link to the post. You may share some shocking news or offer an opinion you know is bound to stir people’s emotions. You do need to have thick skin when you write linkbait! Don’t expect everyone to agree with your opinion.

An example of linkbait is going the opposite way everyone else goes. For instance, imagine you have an electronics blog and you decide to review the iPhone. After reviewing the product you decide you don’t like it. You then write to tell your readers why. Since this was a product everyone was gaga over when it first came out the chances are good you would have gotten a strong reaction right off the bat.

There you have it! These are four solid ways you can start to increase the traffic on your blog as soon as possible. When you put these methods to work you’ll realize that the secrets to getting great traffic were in front of you the whole time.

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Selling Text Links on Blogs

Internet Business Authority — Mon, 02 Mar 2009 22:04:20 +0000

If someone has a product it becomes critical to make people aware of its existence in order to effectively sell the products. This means the product needs exposure. If the product is sold on the internet then it will seek exposure through advertisements and search engine placement. Now, if you own a blog you may find a lot of advertising money thrown your way to fill these needs.

There are over 70 million readers of blogs and advertisers have taken notice. This is why they are paying solid money for short descriptions of their products with accompanying text links on blogs. The descriptions provide a means of accessing the readers of the blog and the text links in boosting the product’s homepage in the search engine rankings.

If you have a blog there is no reason why you can not get in on the proverbial action. Today, there are a multitude of “pay to blog” services that match advertisers with bloggers, so the ability to earn a decent supplemental income is possible. The fees paid for text links can range depending upon the traffic to the blog and the most important criteria, Google Page Rank. Clearly, boosting your traffic and page rank would be most beneficial to do. While it would seem that most paid bloggers earn around $300-$500 a month, it is not out of the question to earn far more than that. And all of this is earned working from home with little to no overhead. That certainly beats a minimum wage part time job, doesn’t it?

There needs to be a caveat mentioned here: Google has grown weary of spam blogs (dubbed splogs) that exist exclusively to sell text links. As a way of punishing such sites Google has stripped these sites of their Page Rank rendering their ability to sell text links either non-existent or severely limited. As such, it is not wise to only rely on one blog as a means of pulling in text link revenue. But, if you are innovative and can create a quality blog there are tremendous benefits that can be reaped by them.

This post via the: The Internet Business Authority blog where you can get the best internet business strategies, tips and reviews.

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Social Networking for Your Internet Business

Internet Business Authority — Sat, 28 Feb 2009 23:30:54 +0000

People come up with ideas all the time. Some of these ideas that are so original and come at the right time and place that their success leads to a phenomenon. Such is the case with social networking sites like MySpace, Facebook, Twitter, etc. Social networking sites are a relatively simple idea but sometimes the simplest ideas are the best. This is evidenced by the tens of millions of dollars that have been earned by some of the social networking sites. Of course, you do not need to own a social networking site in order to reap financial gain from them. You could simply be a participant who uses these sites as a low cost method of advertising.

While the original intent of these sites was to form online communities of friends of like minded interests many have also expanded this concept to include communities of business relationships. For example, a MySpace page for a surf shop can develop a network of friends who are interested in purchasing surf gear and fashion. This provides an online retailer with a targeted market of consumers who the seller can easily access and promote to…with little to no cost. Clearly, this has proven to be a cash cow for a number of smart businesses.

Of course, the operative word here is smart and not everyone has played the game intelligently. Those who have used social networking sites as a base of operations for spamming members usually find themselves thrown out of the community. Such people not only harm themselves but also make it difficult for others as such actions lead to anti-marketing policies on social networking sites. It goes without saying that such behavior should be avoided by anyone who is serious about using social networking sites as viable marketing tools.

As such, if you are looking to expand your internet business, exploring the options available through social networking sites is a wise idea. They are truly invaluable.

This post via the: The Internet Business Authority blog where you can get the best internet business strategies, tips and reviews.

Social Networking for Your Internet Business

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Holiday Internet Marketing

Internet Business Authority — Fri, 27 Feb 2009 23:28:33 +0000

As anyone who is in business for themselves realizes, revenues are not consistent throughout the year. That means that some months will see spikes in revenues while others will see declines. Of course, the goal here is to always maximize the upswings in revenues and one of the best ways to do this is to maximize the holiday potential. while most consider Christmas, Easter, Thanksgiving and even Halloween as time to spend with one’s family, they are also times of the year to boost sales. This is why all those retail shops have holiday themed sales!

This is also the reason why so many websites have affiliate banners for Amazon.com and other major shopping sites, etc. on their websites. Yes, they can earn income from these sites all year round but it is most definitely the holiday seasons that bring about the spikes in sales. To put it mildly, if you aren’t exploring holiday options then you are not maximizing the potential of your internet business. So, when the holidays approach it is best to start offering your best sales and deals to take advantage of the spike in consumer purchasing.

Of course, there will be those who assume the product or service they offer does not make a great Christmas gift. This is a very limiting perspective and one of the main reasons people bang their heads against the wall trying to figure out what type of gift to purchase. Just because something can’t be wrapped does not mean it can’t make a good gift. This is, of course, where you come in! No matter what you are offering, you can always offer gift certificates during the holidays as this would create a unique and original gift idea.

Remember, the holidays are about giving so why not give your customers a great holiday themed sale? They are sure to appreciate it!

This post via the: The Internet Business Authority blog where you can get the best internet business strategies, tips and reviews.

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Creating A Site That Your Visitors Will Like

Internet Business Authority — Fri, 27 Feb 2009 00:11:04 +0000

It takes a lot of time and effort to develop an e-commerce website and it takes equal time and effort to draw targeted traffic to the site. So, would you want a site that drives off the traffic that it attracts? Clearly, this would be a self defeating prophecy yet many people do exactly that. As such, it is critical to design a site that does not make for a negative visiting experience so as to not undermine your e-commerce’s site’s potential to sell.

While you may know which web browser you like the best you do not know which web browser potential customers enjoy. so, it becomes important to develop a website that is compatible with all browsers. After all, if your e-commerce site is not compatible with, say Firefox, you will literally be driving off untold numbers of customers who surf the net with Firefox.

One of the most common, and easily corrected, mistakes on an e-commerce website is broken links. Honestly, the presence of links that do not work reflect very badly on the owner of the site because it displays sloppiness and a lack of maintenance. Because of this it is critical to double check all links and make sure they work before driving potential customers to your site.

If there was an aspect thiat is most overlooked it would be load time. Most people do not think much about the amount of time it takes to load a website if they are used to DSL or some other form of High Speed Internet connection, but for those people who are using a dial up modem a page that takes forever to load is annoying. Most people with dial ups (and they still compose a massive number of internet users) simply won’t wait for a page that takes forever to load.

Again, it takes very little to make a website visitors like. So give them what they like!

This post via the: The Internet Business Authority blog where you can get the best internet business strategies, tips and reviews.

Creating A Site That Your Visitors Will Like

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How To Better Optimize Your Site

Internet Business Authority — Thu, 26 Feb 2009 01:15:29 +0000

It goes without saying that without decent rankings in the search engines, it becomes difficult to be effective in internet marketing. Now, the most common course of action people take to maximize their search engine placement is to develop a solid link network pointing to their site. Unfortunately, many people believe that building links is all it takes for solid search engine placement. This is a mistake because it ignores a very important aspect: making a website search engine friendly. There is no reason for the oversight because making a website more appealing to the search engines is not a complex venture. Remember, a website not only has to appeal to potential visitors but it also has to appeal to the search engine spiders which crawl the web looking to categorize websites in terms of how they rank in search engines. As such, a few simple tips need to be taken into consideration in order to aid the spiders in crawling the website.

Probably the most important tip would be to make all text on the page clear and readable. This way the spiders can crawl the text and get a clear picture of what your website is about. Oh, and speaking of pictures, be wary of cluttering your home page with too many bizarre images and graphics as they can throw off a spider or make the page difficult to crawl. Essentially, a poorly designed or sloppy site is going to be very unattractive to spiders and visitors alike.

Keywords are also critical for the spiders to find and crawl your site. If you are selling shoes, the site should contain a number of shoe related keywords (shoes, sneakers, footwear, etc.) to “feed” to the spiders during their crawl. this will aid in developing decent search engine placement.

One of the lesser known means of being spider friendly is to add five or so links at the very bottom of your home page to highly popular websites that are related in some way to yours. For example, if you are selling a how to book on being a writer, a small link to the Writer’s Guild of America at the bottom of your home page will attract the attention of the spiders.

Again, it is not just about the links. It is about content as well, and spiders love good quality content.

This post via the: The Internet Business Authority blog where you can get the best internet business strategies, tips and reviews.

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Sales and ECommerce

Internet Business Authority — Thu, 19 Feb 2009 21:26:15 +0000

If you have stepped into the world of Ecommerce, you are making a smart career move. The ability to pull in significant revenue through a website is quite possible provided you have a heavy stream of traffic to your site. However, it is important to realize that traffic alone will not sell you products. In fact, what is the value of a website that draws in huge numbers of visitors when those visitors immediately leave the site? Obviously, there is little value in such a site and that is why it is critical to develop a website that does not undermine your ability to sell your product.

For example, is it easy for the potential buyer to reach the product that is for sale? Often, many websites are loaded with pages and sub-pages that do not provide a product to click on for purchase. The internet is boundless, while people’s time is limited. When you make it time consuming for people to purchase the item they may exit the site and take their business to a more user friendly site.

Another problem is developing links that do not direct the “clicker” directly to the product. This may seem like an academic point, but there are a number of sellers who make the colossal mistake of linking to a page that does not offer an option to purchase the product. If you place an ad for a door knob and the link leads the potential buyer to the “about us” section of your website then you may have undermined the sale.

Also, it is critical to have a reliable and user friendly shopping cart software program installed. Shopping carts that are difficult to navigate deter buyers from actually buying. Now, who would want a situation like that?

This post via the: The Internet Business Authority blog where you can get the best internet business strategies, tips and reviews.

Sales and ECommerce

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Targeted Traffic for Your Internet Business

Internet Business Authority — Wed, 18 Feb 2009 05:09:23 +0000

If you are operating a website that offers a product or service then you know without traffic your internet business will not succeed. So, it goes without saying that pulling in millions of hits will automatically lead to millions in profits correct? Nope. Just because traffic is being drawn to your site does not automatically mean it will be traffic that will be your offerings. This is a fundamental notion many fail to grasp: random traffic drawn in huge volumes simply does not translate into sales or revenue. Instead, what is required is highly targeted traffic that is more likely to actually purchase your products. This, of course, brings up the logical question. How does one bring in all the lucrative targeted traffic?

At first glance, this seems like a daunting question that would bring forth a complicated response. Not so! In fact, the solution is actually quite simple. Basically, targeted traffic is traffic that moves from similar websites. In other words, if one operates a website that sells skiing equipment, it would be beneficial to place links on blogs that cover skiing, skiing message boards, skiing news and information websites, etc. This way, the traffic that is derived from those links will almost exclusively be interested in skiing. Now contrast this to purchasing links on a multitude of link directories that include many different subjects. You may get thousands of hits, but how many of those people have an actual interest in skiing? (Yes, there is value in the search engine optimization benefits of directory listings, but that is another story). Needless to say, the traffic coming in from relevant sites is far more beneficial to your internet business than a mass cavalcade of traffic from who knows where.

Building targeted traffic is not as complex as some may believe, and its benefits are huge. So, it goes without saying that this is the type of traffic you want to draw in order to have a successful internet business.

This post via the: The Internet Business Authority blog where you can get the best internet business strategies, tips and reviews.

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Online Newsletters for Your Internet Business

Internet Business Authority — Tue, 17 Feb 2009 04:16:00 +0000

Does anyone remember the expansive world of fan newsletters before the internet came into being? Back then, anyone with an interest in sports, movies, books, etc. would crank out a few pages and sell it for pennies to like minded people with the same interests. Then, there were those people who realized that newsletters could also be used effectively as a marketing tool. Unfortunately, the costs of producing distributing newsletters could sometimes prove prohibitive. In today’s expanded world of the internet, this is no longer the case as emailed internet newsletters are a radically inexpensive version of the old direct mail campaigns. Properly used, these online newsletters can provide a valuable tool for making money online.

Online newsletters are primarily used to support a website that is offering a product or service. When emailed to current, former or potential customers these newsletters will provide information of what is happening at your site. Remember, if your site is not updated daily odds are people will not be checking it out regularly but rather only when they want something. Or, worse, they may even forget about your site! This is where a solid email newsletter can be effective because it essentially nudges your customers on the shoulder and reminds them that you are still there. The information contained in the newsletter will generally mention upcoming sales, product news and announcements, updates to the site and pretty much anything else that would be of interest.

Ultimately, the true purpose of the newsletter is to get people to repeatedly revisit your site. As people become frequent visitors the more likely they will be to make purchases from your site as opposed to elsewhere. Needless to say, this makes an online newsletter a tremendous internet marketing strategy that can potentially deliver huge revenues with little cost.

This post via the: The Internet Business Authority blog where you can get the best internet business strategies, tips and reviews.

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The Cost Effective Case for Internet Marketing

Internet Business Authority — Mon, 16 Feb 2009 00:32:26 +0000

The business world is one that is always in a state of flux although some small businesses are a little slow to adjust to the rapid changes in a competitive landscape. In today’s world, in order to maximize a business’ potential – whether it be a brick and mortar business, an internet business or a business that combines both concepts – there will be a need to invest time in internet marketing. This is because internet marketing is the vehicle that can greatly expand a business’ potential revenue stream.

Please note that internet marketing is primarily time investment and not exclusively a monetary investment. Yes, you can throw away thousands of dollars on banner ads and expensive “click thru” advertising ventures but the most successful method of internet marketing is found in search engine placement. This is because when people are looking for a particular product or service they immediately turn to Google, Yahoo, or another search engine and type in their wants. This will then result in the search engine “spitting out” a slew of websites based on their popularity. Now this is where it gets cost effectively good: the popularity of the placement of the websites is largely based upon link building. No company – no matter how much liquid cash they have – can purchase high placement in a search engine. Rankings are based largely on search engine optimization and a small company is never put at a disadvantage against a big company in the SEO realm. As all that is required is a time commitment and minimal monetary expenditure, a small business can literally beat a large business in search engine ranking.

This is a rapid departure from the old model where large and small companies had to compete in the expensive world of traditional offline marketing where the little company was outspent a thousand fold. Now, the playing field is a little more level and any small business would greatly benefit from solid internet marketing search engine strategies.

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Avoiding Banners and Spammy Direct Email Campaigns

Internet Business Authority — Sat, 14 Feb 2009 18:56:05 +0000

There are a number of ways to maximize the profits of your internet business and often they have nothing to do with increasing revenue. Case in point, if you are pulling in $1,000 a week and spending $1,100 you are losing $100, and if you are pulling in $400 a week and spending $300 you are making a $100 profit. Sadly, many people look at the person “earning” $1,000 as successful despite the fact that this person is overspending with little result. Such is the case when it comes to online marketing and the traditional banner ads and email campaigns of the past.

Yes, at one time these methods of advertising were successful ways of drawing in a potential buyer. Placing a low cost banner ad on a website drew a ton of attention to products in the past. Same with email marketing which essentially took the age old concept of direct mail marketing and made it electronic. Times, however, have changed and these methods of marketing – while still somewhat useful – really can no longer be the strategic basis of a marketing campaign.

With banner ads the actual purchases on “click thru’s” have diminished. Also, the number of people clicking on banners has diminished as well. Part of the reason for this is that people have become wary of the spyware intrusions that banner ads often bring. For email marketing, it was overexposure that killed the beast. Essentially, people have become tired of receiving absurd amounts of “spam” emails everyday and this has led to greatly tuning out on advertisers who use such campaigns. This is to say nothing of the increased costs of dealing with bulk email marketing providers.

The landscape of internet marketing has changed greatly from prior years. These days, it would be far more effective to look into search engine optimization, blogging, video marketing and other social marketing methods for ones online marketing needs. Economics simply dictates as such.

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The Niche and Internet Marketing

Internet Business Authority — Fri, 13 Feb 2009 23:42:56 +0000

It’s a common saying in the marketing world that if an entrepreneur can find niche, they can easily get rich. The internet has made the ability to find and fill a niche far greater than ever before. This is, of course, due to the fact that millions of people can instantly be reached through proper target marketing. Setting your internet business up to find these people and fill their needs will allow you to reach your financial goals far faster than ever before possible.

Of course, in order to find and eventually fill a niche one needs to clearly understand what exactly a niche is. First, we need to define what a niche is not. Selling books, for example, is not a niche as “books” is an all encompassing title that includes pretty much every published work in existence. So, in order to develop a niche this must be broken into smaller subcategories. Books become non-fiction books which becomes how to books which becomes “How to Fix a Sink” books. So, the niche that is developed here is the targeted sale of “How to Fix a Sink” books to those who are interested in such a subject matter but whose needs are not being filled.

Keep in mind, there has to be a need for the product or else the niche market will prove disastrous. For example, there are many books with specific subject matter which simply do not sell because most readers don’t often buy those products. Because of that, it becomes critical to ascertain whether or not a niche need exists based on research of the market. There will be no guarantees that the niche you select will be successful as this type of marketing always comes with certain risks. But, if you do happen to hit upon a niche that has a strong need then the ability to earn significant income is highly possible.

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The Internet Business Authority Returns!

Internet Business Authority — Thu, 12 Feb 2009 19:25:56 +0000

After an eight month sabbatical, I am proud to announce the return of the Internet Business Authority. I look forward to bringing fresh new content to my readers while also revisiting some of what we have discussed in the past that remains relevant.

One thing I want to go over from the start is our focus, which is to guide those wanting to have success online to get their as quickly as possible by letting you know both what does and does not work. Which programs and services are both good and bad.

While away in 2008, we did keep a close eye on the entire industry, and I’m sure you can agree that 2008 saw an overdose of useless crap in all areas of Internet Businesses. Products, services, affiliate programs, membership sites, mlm and network marketing – they all had their share of bombs. But at the same time, we have seen those who have learned to market the right way with the right products see success never seen before, all while the world economy tanked.

Folks, this is the place to be – no one can take your endeavors here away. Keep learning, stay focused, and I wish you all luck in 2009 and beyond!

This post via the: The Internet Business Authority blog where you can get the best internet business strategies, tips and reviews.

The Internet Business Authority Returns!

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