The Iron Page in SEO and Search Engine Advertising

You Can Never Go Wrong With Spelling Mistakes When Used in PPC and SEO

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 10:19:00 +0000

Why You Should Use Your Customers' Mistakes To Gain A Positively Unfair Business Advantage Over Your Competitors - With The Combined Muscle Of ALL The Profitable Misspelled Keywords!

When it comes to optimizing your website for better rankings, quality traffic and increased sales, it would be natural to implore on the right keywords for the right content. But just as profitable such keywords may be, you could also be missing out on misspelled keywords that could generate a reliable percentage of visibility for your website. KeywordSpy knows that grammar teachers would cringe on it, but savvy online businessmen see gold in it.

With PPC, advertisers can get detailed metric data of how misspelled keywords perform. If you bid on spelling errors, you can see what typo errors are actually converting. The conversion can be very valuable in optimizing for organic search engine rankings.

For example, let’s use the screenshot data below. You will notice that the misspelled keyword “londkon hotel” over the past year has 314 conversions. With each conversion being valued at $80, that would be over $25000 in revenue for a fictitious company.

Moreover, if the company will use the keyword “londkon hotel” in its SEO, for sure they also wouldn’t miss fantastic results. Assuming the organic number 1 position gets a conservative double the number one PPC results; that would be whopping additional $50,000 revenue! And that would be just for one misspelled keyword.

But take note, bidding on spelling errors in Yahoo and Google Adwords will usually result in a poor quality score for those keywords. Thus, it is advisable to keep the typo ads and keywords in a separate campaign so low quality scores don’t drag down the rest of your keywords. Also, sometimes, Google kills the concept with the alternative search helper “Did you mean…?” in the search result page, whenever user enter a typo keyword. But, if no one clicks, no one pays. So what is the harm? At the end of the day, there are always a percentage of people who will pay no attention and go for the PPC ad copies for misspelled keywords.

But if you don’t want to lose money while testing to find the ironically “right keyword mistakes”, you just have to thank KeywordSpy for providing you the Misspelled Keywords feature.

In the example above, the keyword "london hotel" has about 12 misspelled keywords currently being advertised in PPC campaigns. Aside from the profitable “londkon hotel” which was initially discussed, another profitable misspelled keyword is "londen hotel".

As per current KeywordSpy data, “londen hotel” is being searched for 110,000 times per month and has about 7 profitable ads out of the 92 online ads bidding on it, but quite a figure in terms of Cost per Click with $2.63. Taking advantage of this information, a website can be optimized organically with this keyword without expending too much cost.

If a company in the London hotel industry would write an article and blog post containing links to the company site with the anchor texts “londkon hotel” and “londen hotel”, that would probably be enough to rank their site, considering there is less competition for such misspelled terms.

The amount of search volume per month is a good measurement in considering misspelled keywords for SEO campaigns. And it’s as easy as throwing "accidental" typos with your content, imploring articles and press releases, and even altering a few anchor texts for link building campaigns. It may look like a stretch, but with the amount of search volumes misspelled keywords generate on a given period, and the amount of PPC advertisers are willing to pay for profitable ads, it’s an opportunity too great to miss.

When working with PPC and SEO advertising, misspelled keywords comes as an unexpected but useful factor with the simple principle that "everybody makes mistakes", including your target market. A user can typically type up a search term erroneously or may have known the incorrect spelled search term to be correct to begin with.

That means, regardless of the crime this could be against the English language, or any other language for that matter, misspelled keywords triggering online advertisements can also provide a promising increase in quality traffic, and ultimately conversions. The same idea applies for sites and companies who intelligently grab their typo domain names, rather than allowing their competitors grabbing the profitable misspelled domain names.

With that in mind, keyword spelling mistake could easily qualify as your favourite PPC and SEO mistake.

The KeywordSpy Affiliate Banners and Creatives

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 10:08:00 +0000

Get Maximum Exposure For Your Ad Campaigns

Access The Biggest And Most Powerful Keyword Database

Discover the PPC Campaigns of Your Competitors

Find The Keywords That Fit Your Sites Ad Campaign Goal

Get ahead in online advertising, download competitors' tested keywords

KeywordSpy is everything you need to track and bid!

Jumpstart your Affiliate Marketing with KeywordSpy!

Real-time tracking of keywords in KeywordSpy

Utilize Competitors' Keywords; Rise Above Your Competition

Keyword Spy in Affiliate Summit 2010

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 05:03:00 +0000

Thanks to all who visited the KeywordSpy Booth during the Affiliate Summit 2010 in Las Vegas!

The Free SEO and PPC Plugin of Keyword Spy

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 04:51:00 +0000

The KeywordSpy SEO / PPC Plugin is a Free Mozilla Firefox and Internet Explorer extension, aimed primarily at helping advertisers, webmasters & SEO analysts to do their PPC & SEO research right from their browser.

The revolutionary plugin changes the way advertisers do their keyword research & competitor tracking while browsing on Google & Yahoo in Real-Time.

Watch this video and see for yourself how the KeywordSpy SEO/PPC Plugin is very easy to install, safe, stable, fast and valuable!

Affiliate Case Study on How to Use KeywordSpy to Profit

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 04:49:00 +0000

The affiliate marketing scene is bigger than ever. With more people wanting to become online vendors, more affiliate networks have sprung up, giving limitless choices on products to promote.

That is why for spying on affiliate keyword and ad strategies, KeywordSpy is the top choice. In fact, thousands of affiliate marketers are doing keyword research on KeywordSpy^™ daily.

This video covers a sample situation or case study on how affiliate marketers use the KeywordSpy affiliate data in doing product research among the affiliate networks that KeywordSpy supports.

Advanced Sorting Metrics in Keyword Spy Tool

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 04:35:00 +0000

This video covers basic training of the different sorting and filtering options that users can do in different KeywordSpy metrics. It will also inculcate the importance of sorting desired data before exporting or downloading the data into CSV or Excel format.

A very valuable tool that will address your need to filter and get the exact data you need for your online PPC campaigns.

Understanding the ROI Metric in KeywordSpy

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 04:32:00 +0000

One of the advanced and accurate metrics inside Keyword Spy is the ROI.

ROI (Return on Investment) is an extrapolated profitability metric computed by the KeywordSpy to gauge how effective an ad is based on two factors: the length of time the ad is running and the frequency of time the ad was seen in search engines.

The maximum ROI of an ad can be equal to the number of days it has been displayed online. It can be adjusted through the member's "Account" page for you to set what ROI you would consider to be profitable in relation to your campaigns.

In turn, ROI numbers higher than the value you will set will reflect as a green bar on your search results, and gray for lesser values, making it easier for you to evaluate between profitable and non profitable ads and keywords.

The KeywordSpy™ SEO / PPC Plugin

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 04:28:00 +0000

Download this revolutionary plug-in which will change the way you do keyword research and

competitor tracking, while you browse Google & Yahoo in real-time.

What can YOU do with the SEO/PPC Plug-in?

Quickly uncover any Adwords advertisers' PPC keywords and Destination URLs.
You'll be able to do localized Google country searches.
You can use the KeywordSpy SEO/PPC plug-in data to investigate lots of important SEO
parameters, both in the result pages of search engines and in the site pages that you visit.

General sets of parameters in SEO Checklist are consists of:

We can guarantee that you will never see SEO and PPC statistics as powerful as the KeywordSpy SEO/PPC software from any other program

Google Page Rank

Alexa Rank

Google Cached

Google Cached Date

Domain Age

Yahoo Cached

MSN Live Cached

Yahoo! Links

Yahoo! .edu Links

Yahoo! .gov Links

Yahoo.edu Page Links

Dmoz.org Entries

Search.yahoo.com/Directory

Wikipedia.org

Del.icio.us

Bloglines.com

YouTube.com

Whois

McAfee Rating

You can detect the country and physical location where an advertiser site is hosted and find

out which advertisers serve as affiliates of networks such as Clickbank.com, Paydotcom.com,
or Amazon.com products.
It gives you on-the-fly results of the Google Page Rank and Alexa Rank of the sites you visit.
If you're on the result page of search engine, the software will allow you to customize the
parameters shown in SEO, PPC or Google geo-targeted results.

Saving and Exporting Results in KeywordSpy

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 04:19:00 +0000

KeywordSpy^™ makes it incredibly easy to save and download the results you are getting for your searches.

They currently implement the “what you filter is what you export” rule in downloading data. This allows for efficient exporting of keywords by allowing you to first filter the results that you want to export, and download them in Excel or CSV format.

Competition Research with KeywordSpy

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 04:17:00 +0000

Your KeywordSpy^™ membership comes with a sophisticated set of tools to allow you to do complex competition research.

Most probably, in your initial market research, you already have a list of strong competitors that you know you will be up against in your business. By doing the domain search, KeywordSpy^™ will let you discover both the strengths and weaknesses of the competition so you can find advanced strategies to approach the market.

Among the data of the competitors that you can uncover includes their:

*Daily Ad Budget

*Keyword and Ad Copy Combinations

*Sub-domains; and

*Organic keywords to analyze their organic efforts

In this video, you’ll also learn how to filter the different metrics in the KeywordSpy^™ result pages as well as easily interpret the data you are seeing. This way, you can accomplish your most needed competitive intelligence so you can take your business a level ahead of the competition.

Market Research with KeywordSpy

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 04:15:00 +0000

Learn how KeywordSpy^™ users do comprehensive keyword research, market research and affiliate research in KeywordSpy^™, using a case study. This will help you take the direction you should go to with your own product and see the directions in which affiliates go to in promoting different products.

There are so many features inside KeywordSpy^™, and sure enough, you will going to find your own method that works well – a method that will help you to effectively improve your business, lower your cost, and break sales barriers you never thought would be possible.

Using the Keyword and Domain Categories in KeywordSpy

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 04:14:00 +0000

KeywordSpy^™ generously provides business categories in which keywords or competitors belong to. You can drilldown to different categories and see the results that KeywordSpy^™ indexed for a certain domain or keyword.

The KeywordSpy^™ Categories section is a great place to start your market research and reports. It will show you possible competitors, sister sites and related keywords to the site you want to analyze. It is going to help you get a better idea if you want to approach a better strategy in offsetting your competitors so that you can improve your online business.

Doing the Advanced Affiliate Research in KeywordSpy

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 04:12:00 +0000

One of the great things that you can use your KeywordSpy^™ account for is to do an advanced affiliate research. You can do this by entering the following in the Destination URL search option:

*Search by product ID (e.g. records2)

*Search by affiliate ID (e.g. opus3)

*Search by affiliate network string (e.g. ClickBank)

*Search by affiliate URL (e.g. http://x.azjmp.com/18sky)

*Search by combination of a product ID, affiliate ID and affiliate network

You can even do the keyword search and filter ad results by affiliate networks.

By doing any of the affiliate searching option, you can easily reverse engineer successful affiliates’ strategy by finding their landing pages, ad copies and product offers.

Searching for Ad Copies in KeywordSpy

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 04:10:00 +0000

The KeywordSpy^™ Ad Copy search is a flexible searching option which allows you to find any PPC ads which contain your specified keywords, domain, or a combination of both.

This is a helpful searching feature if you want to brainstorm in writing ads for your PPC campaigns by seeing other advertisers’ ads. The ad copies are also being gauged with different metrics such as ROI, Position and Search Volume, for you to easily identify, which among the ad copies are the effective ones and which are not.

Understanding the Destination URL Search in KeywordSpy

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 04:08:00 +0000

KeywordSpy^™ comes with a new and powerful feature called the “Destination URL Search”. Whether you’re searching on your competitors, trying to reverse engineer a landing page strategy, or even looking for specific affiliates, you can use the Destination URL search to accomplish your most needed research tasks.

It is the favourite KeywordSpy^™ feature of affiliates, as it allows them to search by affiliate network, product IDs, affiliate keywords, or even combination of all these. It covers data from over 80 affiliate networks, making sure that you get your affiliate research complete.

Using the Keyword Search Option in Keyword Spy

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 04:07:00 +0000

Whether you need to find good keywords for your latest SEO campaign, or you’re trying to find the most profitable keywords for your PPC campaign, the Keyword Spy^™ "keyword search" option is the perfect tool.

The keyword search feature will let you unveil misspelled keywords, related keywords, ad copies, and both PPC and Organic competitors for a keyword. It’s an extremely powerful feature that will allow you determine exactly which keywords are going to help your business and which you can expect to get the greatest return on investment, before you invest your time and money in search advertising.

Searching for a Site or Domain in Keyword Spy

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 04:06:00 +0000

Inside Keyword Spy^™ Research 3.0 is the Domain searching option which is great in getting information about your domain or even your competitors’ websites.

By doing the Domain Search, you can unveil site statistics such as Daily Ad Budget, Clicks per Day and Ad Position of a domain. You can even see all the keywords, ad copies, sub-domains and competitors in both PPC and Organic landscape that comprise a site’s search advertising activities.

An Overview of KeywordSpy™ Research

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 20 Jan 2010 04:04:00 +0000

Know the features that make KeywordSpy^™ Research 3.0 an incredible search advertising intelligence tool.

Get a peek on what kind of data you will get when you do the Domain, Keyword, Destination URL, Ad Copy and Affiliate Research. Also, check where the Top Lists reports are located, for you to know the best sites and keywords, based on different search advertising categories, such as Top Paid Ad Spenders, Keywords with Highest Clicks per Day, and Sites with the Largest Change in Number of Keywords.

Saving and Exporting Results in KeywordSpy

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Fri, 16 Oct 2009 09:54:00 +0000

KeywordSpy makes it incredibly easy to save and download the results you are getting for your searches.

We currently implement the “what you filter is what you export” rule in downloading data. This allows for efficient exporting of keywords by allowing you to first filter the results that you want to export, and download them in Excel or CSV format.

Competition Research with KeywordSpy

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Fri, 16 Oct 2009 09:14:00 +0000

Your KeywordSpy membership comes with a sophisticated set of tools to allow you to do complex competition research.

Most probably, in your initial market research, you already have a list of strong competitors that you know you will be up against in your business. By doing the domain search, KeywordSpy will let you discover both the strengths and weaknesses of the competition so you can find advanced strategies to approach the market.

Among the data of the competitors that you can uncover includes their:

*Daily Ad Budget

*Keyword and Ad Copy Combinations

*Sub-domains; and

*Organic keywords to analyze their organic efforts

In this video, you’ll also learn how to filter the different metrics in the KeywordSpy result pages as well as easily interpret the data you are seeing. This way, you can accomplish your most needed competitive intelligence so you can take your business a level ahead of the competition.

Market Research with KeywordSpy Research 3.0

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 09 Sep 2009 03:42:00 +0000

Learn how KeywordSpy users do comprehensive keyword research, market research and affiliate research in KeywordSpy, using a case study. This will help you take the direction you should go to with your own product and see the directions in which affiliates go to in promoting different products.

There are so many features inside KeywordSpy, and sure enough, you will going to find your own method that works well – a method that will help you to effectively improve your business, lower your cost, and break sales barriers you never thought would be possible.

Using the Keyword and Domain Categories in KeywordSpy 3.0

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 09 Sep 2009 03:27:00 +0000

KeywordSpy generously provides business categories in which keywords or competitors belong to. You can drilldown to different categories and see the results that KeywordSpy indexed for a certain domain or keyword.

The KeywordSpy Categories section is a great place to start your market research and reports. It will show you possible competitors, sister sites and related keywords to the site you want to analyze. It is going to help you get a better idea if you want to approach a better strategy in offsetting your competitors so that you can improve your online business.

Doing the Advanced Affiliate Research in KeywordSpy Research 3.0

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 09 Sep 2009 03:25:00 +0000

One of the great things that you can use your KeywordSpy account for is to do an advanced affiliate research. You can do this by entering the following in the Destination URL search option:

*Search by product ID (e.g. records2)

*Search by affiliate ID (e.g. opus3)

*Search by affiliate network string (e.g. ClickBank)

*Search by affiliate URL (e.g. http://x.azjmp.com/18sky)

*Search by combination of a product ID, affiliate ID and affiliate network

You can even do the keyword search and filter ad results by affiliate networks.

By doing any of the affiliate searching option, you can easily reverse engineer successful affiliates’ strategy by finding their landing pages, ad copies and product offers.

Searching for Ad Copies in KeywordSpy 3.0

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 09 Sep 2009 03:23:00 +0000

The KeywordSpy Ad Copy search is a flexible searching option which allows you to find any PPC ads which contain your specified keywords, domain, or a combination of both.

This is a helpful searching feature if you want to brainstorm in writing ads for your PPC campaigns by seeing other advertisers’ ads. The ad copies are also being gauged with different metrics such as ROI, Position and Search Volume, for you to easily identify, which among the ad copies are the effective ones and which are not.

Understanding the Destination URL Search in KeywordSpy 3.0

zeygutierrez@gmail.com (SEOness is Next to Godliness) — Wed, 09 Sep 2009 03:01:00 +0000

KeywordSpy comes with a new and powerful feature called the “Destination URL Search”. Whether you’re searching on your competitors, trying to reverse engineer a landing page strategy, or even looking for specific affiliates, you can use the Destination URL search to accomplish your most needed research tasks.

It is the favourite KeywordSpy feature of affiliates, as it allows them to search by affiliate network, product IDs, affiliate keywords, or even combination of all these. It covers data from over 80 affiliate networks, making sure that you get your affiliate research complete.