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	<title>The LEADSExplorer Blog: Lead generation - Website visitors - CRM - B2B</title>
	
	<link>http://www.leadsexplorer.com/blog</link>
	<description>About lead generation, website visitor identification, CRM, prospecting, sales, conversion, funnel, B2B, visitor tracking</description>
	<lastBuildDate>Wed, 28 Jul 2010 19:12:30 +0000</lastBuildDate>
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		<title>The first sign of the decay of Facebook at its’ height ?</title>
		<link>http://feedproxy.google.com/~r/TheLeadsexplorerBlogLeadGeneration-WebsiteVisitors-Crm-B2b/~3/xz6ZhNjy47A/the-first-sign-of-the-decay-of-facebook-at-its-height</link>
		<comments>http://www.leadsexplorer.com/blog/2010/07/28/the-first-sign-of-the-decay-of-facebook-at-its-height#comments</comments>
		<pubDate>Wed, 28 Jul 2010 19:12:30 +0000</pubDate>
		<dc:creator>The Leads Explorer</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Bell curve]]></category>
		<category><![CDATA[early adopters]]></category>
		<category><![CDATA[early majority]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[Everett Rogers]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[innovation adoption cureve]]></category>
		<category><![CDATA[innovators]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[laggards]]></category>
		<category><![CDATA[late majority]]></category>
		<category><![CDATA[mainstream]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[The social network]]></category>

		<guid isPermaLink="false">http://www.leadsexplorer.com/blog/?p=3447</guid>
		
			<content:encoded><![CDATA[Facebook becomes mainstream
Facebook is the leader of social networking space in numbers and popularity as it just reached half a billion users according to Mark Zuckerberg.
However there is a first sign of decay: according to this report on the latest study from eMarketer many teens are moving on from Facebook as they have lost interest [...]<br/>
<br/>
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		<item>
		<title>Why analog created content has more value than digital content</title>
		<link>http://feedproxy.google.com/~r/TheLeadsexplorerBlogLeadGeneration-WebsiteVisitors-Crm-B2b/~3/IKIuhotsiHM/why-analog-created-content-has-more-value-than-digital-content</link>
		<comments>http://www.leadsexplorer.com/blog/2010/07/26/why-analog-created-content-has-more-value-than-digital-content#comments</comments>
		<pubDate>Mon, 26 Jul 2010 20:23:14 +0000</pubDate>
		<dc:creator>The Leads Explorer</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[analog content]]></category>
		<category><![CDATA[analog craftsmanship]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content publishing]]></category>
		<category><![CDATA[craftsmanship]]></category>
		<category><![CDATA[digital content]]></category>
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		<category><![CDATA[Photoshop]]></category>

		<guid isPermaLink="false">http://www.leadsexplorer.com/blog/?p=3416</guid>
		
			<content:encoded><![CDATA[Creating analog content in the past
When people take pictures they shoot a series of them in order to pick out the best afterwards.
When people used analog cameras to take pictures they took the time to think about the picture, the positioning, the layout, the content, the expression, the lightning.
The entire composition was well-thought out as [...]<br/>
<br/>
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		<item>
		<title>Scoop: The blog getting ranked</title>
		<link>http://feedproxy.google.com/~r/TheLeadsexplorerBlogLeadGeneration-WebsiteVisitors-Crm-B2b/~3/45PJ1CzfczI/scoop-the-blog-getting-ranked</link>
		<comments>http://www.leadsexplorer.com/blog/2010/07/25/scoop-the-blog-getting-ranked#comments</comments>
		<pubDate>Sun, 25 Jul 2010 21:08:45 +0000</pubDate>
		<dc:creator>The Leads Explorer</dc:creator>
				<category><![CDATA[blogging]]></category>
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		<guid isPermaLink="false">http://www.leadsexplorer.com/blog/?p=3422</guid>
		
			<content:encoded><![CDATA[This blog is getting ranked:
- It was named one of the “Top 50″ blogs by Evan Carmichael (rank 48)
- It is listed in place 34 by blogrank
And we are always happy being mentioned and praised by other blogs like Webbiquity.




It is an honor for us to be listed amongst all those famous and well-known bloggers.
We [...]<br/>
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		<title>Leveraging social media for product launch using bugs</title>
		<link>http://feedproxy.google.com/~r/TheLeadsexplorerBlogLeadGeneration-WebsiteVisitors-Crm-B2b/~3/N9bVlwB08LI/leveraging-social-media-for-product-launch-using-bugs</link>
		<comments>http://www.leadsexplorer.com/blog/2010/07/23/leveraging-social-media-for-product-launch-using-bugs#comments</comments>
		<pubDate>Fri, 23 Jul 2010 14:51:19 +0000</pubDate>
		<dc:creator>The Leads Explorer</dc:creator>
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		<category><![CDATA[content]]></category>
		<category><![CDATA[Google Buzz]]></category>
		<category><![CDATA[grabbing attention]]></category>
		<category><![CDATA[launch campaign]]></category>
		<category><![CDATA[leverage social media]]></category>
		<category><![CDATA[levraging social media]]></category>
		<category><![CDATA[product launch]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media masters]]></category>

		<guid isPermaLink="false">http://www.leadsexplorer.com/blog/?p=2538</guid>
		
			<content:encoded><![CDATA[Product launch
If you launch a new product or service the conventional way using press releases, advertising and even post it on Twitter and Facebook your product will hardly get noticed as there are so many contenders in the attention competition. There is nothing to write about: your product just does what it promised to do [...]<br/>
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</div><img src="http://feeds.feedburner.com/~r/TheLeadsexplorerBlogLeadGeneration-WebsiteVisitors-Crm-B2b/~4/N9bVlwB08LI" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.leadsexplorer.com/blog/2010/07/23/leveraging-social-media-for-product-launch-using-bugs/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.leadsexplorer.com/blog/2010/07/23/leveraging-social-media-for-product-launch-using-bugs</feedburner:origLink></item>
		<item>
		<title>The conversion rate depends on where your funnel starts</title>
		<link>http://feedproxy.google.com/~r/TheLeadsexplorerBlogLeadGeneration-WebsiteVisitors-Crm-B2b/~3/BDZFOqaWr1E/the-conversion-rate-depends-on-where-your-funnel-starts</link>
		<comments>http://www.leadsexplorer.com/blog/2010/07/21/the-conversion-rate-depends-on-where-your-funnel-starts#comments</comments>
		<pubDate>Wed, 21 Jul 2010 15:08:08 +0000</pubDate>
		<dc:creator>The Leads Explorer</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[comparing conversions]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[converson rate]]></category>
		<category><![CDATA[funnel]]></category>
		<category><![CDATA[online conversion]]></category>

		<guid isPermaLink="false">http://www.leadsexplorer.com/blog/?p=3393</guid>
		
			<content:encoded><![CDATA[Comparing conversion rates of online websites is more complex than just comparing the conversion rate numbers of the websites.
Typically B2B websites have conversion rates between 1.5 and 3.0 percent, however some website have conversion rates up to 7 percent (in 2007 before the financial crisis).
That is quite a difference.
Many factors have an influence n the [...]<br/>
<br/>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Smoke and mirrors by marketing for selling at a premium price</title>
		<link>http://feedproxy.google.com/~r/TheLeadsexplorerBlogLeadGeneration-WebsiteVisitors-Crm-B2b/~3/OyoT-JU92Eg/smoke-and-mirrors-by-marketing-for-selling-at-a-premium-price</link>
		<comments>http://www.leadsexplorer.com/blog/2010/07/20/smoke-and-mirrors-by-marketing-for-selling-at-a-premium-price#comments</comments>
		<pubDate>Tue, 20 Jul 2010 06:50:34 +0000</pubDate>
		<dc:creator>The Leads Explorer</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[premium price]]></category>
		<category><![CDATA[price war]]></category>
		<category><![CDATA[pricing war]]></category>

		<guid isPermaLink="false">http://www.leadsexplorer.com/blog/?p=2334</guid>
		
			<content:encoded><![CDATA[Pricing war
Many products, solutions or services are very similar, which will eventually leading to a pricing war. Once caught up in this war you may never get out of it again.
Still people and companies pay a premium price for certain brand names which sets them apart from the pricing war.
In order to give people the [...]<br/>
<br/>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>People hate ads but don’t care about getting lured by SEO</title>
		<link>http://feedproxy.google.com/~r/TheLeadsexplorerBlogLeadGeneration-WebsiteVisitors-Crm-B2b/~3/UXMl4yNpEWw/people-hate-ads-but-dont-care-about-getting-lured-by-seo</link>
		<comments>http://www.leadsexplorer.com/blog/2010/07/16/people-hate-ads-but-dont-care-about-getting-lured-by-seo#comments</comments>
		<pubDate>Fri, 16 Jul 2010 15:51:43 +0000</pubDate>
		<dc:creator>The Leads Explorer</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[ad-adverse]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engine Results Page]]></category>
		<category><![CDATA[search enigne results]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.leadsexplorer.com/blog/?p=3363</guid>
		
			<content:encoded><![CDATA[The hate of ads
We all hate ads for their interruption, attention grabbing and disturbance.
Even worse: the blatant lies &#8211; the portraying of fake life styles &#8211; for selling them something they don’t want have made people hate ads even more.
We even have developed an ad-adverse attitude due to this, which has brought us to filter [...]<br/>
<br/>
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</div><img src="http://feeds.feedburner.com/~r/TheLeadsexplorerBlogLeadGeneration-WebsiteVisitors-Crm-B2b/~4/UXMl4yNpEWw" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Why the pull era will be causing marketing disruption</title>
		<link>http://feedproxy.google.com/~r/TheLeadsexplorerBlogLeadGeneration-WebsiteVisitors-Crm-B2b/~3/M9w9Rx75OP0/why-the-pull-era-will-be-causing-marketing-disruption</link>
		<comments>http://www.leadsexplorer.com/blog/2010/07/13/why-the-pull-era-will-be-causing-marketing-disruption#comments</comments>
		<pubDate>Tue, 13 Jul 2010 17:42:47 +0000</pubDate>
		<dc:creator>The Leads Explorer</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[disruptive marketing changes]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[interruption marketing]]></category>
		<category><![CDATA[pull era]]></category>
		<category><![CDATA[pull marketing]]></category>
		<category><![CDATA[push marketing]]></category>
		<category><![CDATA[semantic web]]></category>

		<guid isPermaLink="false">http://www.leadsexplorer.com/blog/?p=2645</guid>
		
			<content:encoded><![CDATA[Pull marketing
In his latest book &#8220;PULL&#8221; David Siegel predicts the change from a lead-push model to a pull-follow model of interacting with customers is coming.
In the pull era customers will pull everything to them on demand: information, knowledge, products, services and advice and be based upon the semantic web. A semantic web has an &#8220;unambiguous&#8221; [...]<br/>
<br/>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why content curation is the new hype for content marketing</title>
		<link>http://feedproxy.google.com/~r/TheLeadsexplorerBlogLeadGeneration-WebsiteVisitors-Crm-B2b/~3/sfZ74U_8oxU/why-content-curation-is-the-new-hype-for-content-marketing</link>
		<comments>http://www.leadsexplorer.com/blog/2010/07/10/why-content-curation-is-the-new-hype-for-content-marketing#comments</comments>
		<pubDate>Sat, 10 Jul 2010 17:23:20 +0000</pubDate>
		<dc:creator>The Leads Explorer</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content context]]></category>
		<category><![CDATA[content curation]]></category>
		<category><![CDATA[content currency]]></category>
		<category><![CDATA[content hype]]></category>
		<category><![CDATA[creating content]]></category>
		<category><![CDATA[user-generated content]]></category>

		<guid isPermaLink="false">http://www.leadsexplorer.com/blog/?p=3352</guid>
		
			<content:encoded><![CDATA[Content marketing is too demanding
Content marketing is the hype as it uses content as a currency to get attention of your audience or potential customers instead of paying for advertising.
The main drawback of content marketing is the requirement of creating content.
For most people creating new original content is just too demanding.
If you want to create [...]<br/>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Why the perfect demo is a failure</title>
		<link>http://feedproxy.google.com/~r/TheLeadsexplorerBlogLeadGeneration-WebsiteVisitors-Crm-B2b/~3/NtLxykno9FA/why-the-perfect-demo-is-a-failure</link>
		<comments>http://www.leadsexplorer.com/blog/2010/07/08/why-the-perfect-demo-is-a-failure#comments</comments>
		<pubDate>Thu, 08 Jul 2010 07:08:25 +0000</pubDate>
		<dc:creator>The Leads Explorer</dc:creator>
				<category><![CDATA[sales]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[demo meeting]]></category>
		<category><![CDATA[hierarchy problem]]></category>
		<category><![CDATA[meeting questions]]></category>
		<category><![CDATA[one way communication]]></category>
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		<guid isPermaLink="false">http://www.leadsexplorer.com/blog/?p=3341</guid>
		
			<content:encoded><![CDATA[One-way communication demo
Getting a potential customer to have a meeting for a demo is already an achievement.
Then in many cases the opportunity is being spoiled by turning out the standard presentation and the standard run through the solution.
The demo will explain the many functions and features but not specifically focusing or addressing on the problems [...]<br/>
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		<item>
		<title>Why your company should leak info too for social marketing</title>
		<link>http://feedproxy.google.com/~r/TheLeadsexplorerBlogLeadGeneration-WebsiteVisitors-Crm-B2b/~3/WptVFgjJsPw/why-your-company-should-leak-info-too-for-social-marketing</link>
		<comments>http://www.leadsexplorer.com/blog/2010/07/05/why-your-company-should-leak-info-too-for-social-marketing#comments</comments>
		<pubDate>Mon, 05 Jul 2010 18:15:49 +0000</pubDate>
		<dc:creator>The Leads Explorer</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[engage customers]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[generate interest]]></category>
		<category><![CDATA[leaking information]]></category>
		<category><![CDATA[leaking product information]]></category>
		<category><![CDATA[product teasing]]></category>
		<category><![CDATA[spark conversation]]></category>
		<category><![CDATA[teasing]]></category>
		<category><![CDATA[teasing customers]]></category>

		<guid isPermaLink="false">http://www.leadsexplorer.com/blog/?p=3322</guid>
		
			<content:encoded><![CDATA[Leaking product information sparking conversations
Apple is probably the king of leaks.
It saves them massive amounts of advertising.
Leading, hot or hyped companies like Apple, Microsoft and a few web service companies (Xobni, Brightcove, &#8230;) can leak their new products to the market in order to get even more attention.
This is the best marketing and social media [...]<br/>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The 10 problems to solve before starting content marketing</title>
		<link>http://feedproxy.google.com/~r/TheLeadsexplorerBlogLeadGeneration-WebsiteVisitors-Crm-B2b/~3/jTTeOXOPvio/the-10-problems-to-solve-before-starting-content-marketing</link>
		<comments>http://www.leadsexplorer.com/blog/2010/07/03/the-10-problems-to-solve-before-starting-content-marketing#comments</comments>
		<pubDate>Sat, 03 Jul 2010 17:35:36 +0000</pubDate>
		<dc:creator>The Leads Explorer</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[consistency content marketing]]></category>
		<category><![CDATA[continuity content marketing]]></category>
		<category><![CDATA[measurability content marketing]]></category>
		<category><![CDATA[remarkable content marketing]]></category>

		<guid isPermaLink="false">http://www.leadsexplorer.com/blog/?p=3312</guid>
		
			<content:encoded><![CDATA[Content marketing is all the hype as it seems to be simple to execute, less costly and having  farther reach than advertising.
However to implement and execute content marketing several problems arise, making it not feasible for many companies.
1. The content creator
If there is no content creator present in the company, it is likely [...]<br/>
<br/>
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		<item>
		<title>How to get guaranteed interest for your products or company</title>
		<link>http://feedproxy.google.com/~r/TheLeadsexplorerBlogLeadGeneration-WebsiteVisitors-Crm-B2b/~3/Qsq5uyK-JfM/how-to-get-guaranteed-interest-for-your-products-or-company</link>
		<comments>http://www.leadsexplorer.com/blog/2010/07/01/how-to-get-guaranteed-interest-for-your-products-or-company#comments</comments>
		<pubDate>Thu, 01 Jul 2010 08:58:23 +0000</pubDate>
		<dc:creator>The Leads Explorer</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[blog trends]]></category>
		<category><![CDATA[controversy]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[guaranteed interest]]></category>
		<category><![CDATA[hot trends]]></category>
		<category><![CDATA[hyped]]></category>
		<category><![CDATA[media messages]]></category>
		<category><![CDATA[search trends]]></category>
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		<guid isPermaLink="false">http://www.leadsexplorer.com/blog/?p=3294</guid>
		
			<content:encoded><![CDATA[Guaranteed interest
Every company needs attention for the products or services it provides.
So does your company.
However everyday millions of messages are released to the media by press releases, blogs, comments, articles and paid editorials.
Chances are your message will not get any attention. 
One of the easiest methods is to use hyped hot items and add a [...]<br/>
<br/>
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		<item>
		<title>Where to invest in your time: content marketing or selling ?</title>
		<link>http://feedproxy.google.com/~r/TheLeadsexplorerBlogLeadGeneration-WebsiteVisitors-Crm-B2b/~3/imBbg_KaNL8/where-to-invest-in-your-time-content-marketing-or-selling</link>
		<comments>http://www.leadsexplorer.com/blog/2010/06/28/where-to-invest-in-your-time-content-marketing-or-selling#comments</comments>
		<pubDate>Mon, 28 Jun 2010 14:45:31 +0000</pubDate>
		<dc:creator>The Leads Explorer</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[invest in content marketing]]></category>
		<category><![CDATA[invest in sales]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://www.leadsexplorer.com/blog/?p=3278</guid>
		
			<content:encoded><![CDATA[Content vs selling
All entrepreneurs and businessmen from start-ups to midsized companies have a dilemma about how to invest their time:
- In creating content
or
- In selling
The latter gives faster rewards but has limited reach.
The content creating will give reach but minimal results in the short term.
Not all entrepreneurs and businessmen are good salesmen.
Not all entrepreneurs and [...]<br/>
<br/>
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		<title>Should the executive compensation relate to the status of the website ?</title>
		<link>http://feedproxy.google.com/~r/TheLeadsexplorerBlogLeadGeneration-WebsiteVisitors-Crm-B2b/~3/5PRrxyAAInQ/should-the-executive-compensation-relate-to-the-status-of-the-website</link>
		<comments>http://www.leadsexplorer.com/blog/2010/06/26/should-the-executive-compensation-relate-to-the-status-of-the-website#comments</comments>
		<pubDate>Sat, 26 Jun 2010 20:13:13 +0000</pubDate>
		<dc:creator>The Leads Explorer</dc:creator>
				<category><![CDATA[management]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[COO]]></category>
		<category><![CDATA[executive compensation]]></category>
		<category><![CDATA[out of date website]]></category>
		<category><![CDATA[priority CEO]]></category>
		<category><![CDATA[priority VP Sales]]></category>
		<category><![CDATA[prority COO]]></category>
		<category><![CDATA[VP sales]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[website relevancy]]></category>
		<category><![CDATA[website review]]></category>

		<guid isPermaLink="false">http://www.leadsexplorer.com/blog/?p=3265</guid>
		
			<content:encoded><![CDATA[Is the CEO serious ?
When the CEO, COO or VP Sales explains during a meeting their website is completely out of date and should be reviewed and renewed, we always wonder how serious they are about their business as they present the company to the world with products they no longer carry or services they [...]<br/>
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