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	<title>The Lessnau Lounge</title>
	
	<link>http://www.lessnau.com</link>
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	<pubDate>Mon, 06 Jul 2009 13:05:02 +0000</pubDate>
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		<title>Starting a New Website Project Bootstrap Style</title>
		<link>http://www.lessnau.com/2009/03/starting-a-new-website-project-bootstrap-style/</link>
		<comments>http://www.lessnau.com/2009/03/starting-a-new-website-project-bootstrap-style/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 15:58:57 +0000</pubDate>
		<dc:creator>John Lessnau</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Making Money Online]]></category>

		<category><![CDATA[Website Ideas]]></category>

		<category><![CDATA[Article Marketing]]></category>

		<guid isPermaLink="false">http://www.lessnau.com/?p=12773</guid>
		<description><![CDATA[I posted earlier this year that I hoped to start the year creating a new social media website, but in light of development and marketing costs that would run close to $40K over the first year and our unstable economy, I decided to back burner this project.  While $40k is pocket change for those that have millions in venture capital that they don’t know how to use, for an old school bootstrapper like me it is too much out of pocket to put into a single project at this time – even if it has a chance at being a million dollar idea.]]></description>
			<content:encoded><![CDATA[<p>I recently started scoping out my latest project.  As I mentioned before, I hoped to start with my <strong><a title="Social Media Idea" href="http://www.lessnau.com/2008/12/going-viral/ " target="_self">social media idea</a></strong> but development and marketing costs would run close <a rel="attachment wp-att-12778" href="http://www.lessnau.com/2009/03/starting-a-new-website-project-bootstrap-style/flying-letter/"><img class="alignright size-thumbnail wp-image-12778" title="Building Content" src="http://www.lessnau.com/wp-content/uploads/2009/03/content-150x150.jpg" alt="Building Content" width="150" height="150" /></a>to $40K over the first year.  While this amount is pocket change for those that have millions in venture capital they don’t know what to do with, for an old school bootstrapper like me it is too much cash to put into one project at this time – even if it has a chance at being a million dollar idea.</p>
<p>At this time and in this economy I feel it’s best for me to work on 4 different $5 - $10k  projects rather than go for broke on one idea.  So unfortunately my social media website idea has been moved to the back burner until the time comes when I am willing to take the financial risk.  Until then, I just need to hope someone else doesn’t beat me to the idea.</p>
<p>For project #1, I decided to go with a far more conservative idea.  The plan is to put a new spin on the article site business which is spewing  more and more duplicate garbage content all over the web.  I want to provide more value to webmasters looking to spread their ideas without the seedy underbelly of the current article site/duplicate content business.</p>
<p>It’s amazing that some crap articles sites make $1 per day while others make $100s per day.  How much one of these sites earns is a direct correlation of how much Google love they get.  Sometimes it’s hard to figure out why one site with garbage duplicate content is showered with Google love, while another is completely ignored.  I good friend in the business believes it is all about website authority, but how can a site that churns out duplicate content have any authority with Google?</p>
<p>Without giving away my idea, essentially this new business model will freshen up the Article Site business model while at the same time give Google exactly what they want and the web what it needs -unique, quality content.</p>
<p>I estimate that with me doing some coding myself, jobbing other coding out, and a minimal marketing plan, this new site will cost about $5,000 in the first year to build and the breakeven point should be about 1 year after launch.  The beauty of this new site is no matter how slow the site starts out, long term, it will constantly improve on monthly revenue making it a nice “blue chip” website in my portfolio.</p>
<p>I estimate time to launch will be about 3 months.  I invite you all to follow along as I create a new money making website on a shoestring budget.  I’ll post updates here as I go along, and reveal more about the exact nature of this new content site business model as it gets closer to going live.  You’ll gain insight, real-time as the site is created from the ground up</p>
<p style="text-align: left;">For now, I have put up a place holder (coming soon) site to get the ball rolling.  Feel free to drop a link to it to help give the site a kickstart. <img src='http://www.lessnau.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Introducing my next bootstrap Internet venture:  <strong><a title="Content Marketing Site" href="http://www.chatii.com/" target="_blank">Chatii.com</a></strong></p>
&nbsp; ]]></content:encoded>
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		<title>Twitter Review</title>
		<link>http://www.lessnau.com/2009/01/twitter-review/</link>
		<comments>http://www.lessnau.com/2009/01/twitter-review/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 20:49:36 +0000</pubDate>
		<dc:creator>John Lessnau</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.lessnau.com/?p=10694</guid>
		<description><![CDATA[Am I Twittering away or Frittering away my time?  I have been using Twitter for about 10 months so I figure it's time for me to step back and evaluate the service and it's usefulness.  Overall, Twitter seems to be a time waster for me and most other users.  There are many Twitterholics that will say differently and tell you the Twitter is the greatest thing ever, but if you place a serious value on your time, the cost / benefit is not there for anyone but a small percentage of people that are probably already well known. ]]></description>
			<content:encoded><![CDATA[<p><strong>Am I Twittering away or Frittering away my time?</strong><img class="alignright size-thumbnail wp-image-10702" title="Time is Money" src="http://www.lessnau.com/wp-content/uploads/2009/01/timemoney-150x150.jpg" alt="Time is Money" width="150" height="150" /></p>
<p>I have been using Twitter for about 10 months so I figure it&#8217;s time for me to step back and evaluate the service and it&#8217;s usefulness.  Overall, Twitter seems to be a time waster for me and most other users.</p>
<p>There are many Twitterholics that will say differently and tell you the Twitter is the greatest thing ever, but if you place a serious value on your time, the cost / benefit is not there for anyone but a small percentage of people that are probably already well known.</p>
<p>I have tried many of the plugins, applications, and apps that strive to make twitter more useful and user friendly but still have not found the magic bullet that transforms twitter from a toy to a tool.</p>
<p><strong>The Bad</strong></p>
<ul>
<li>If you follow more than a few hundred people, it&#8217;s impossible to keep up with your twitter “Friends”.</li>
<li>Too much noise.  Even the best Twitter users clutter up the stream with useless comments.</li>
<li>One sided tweets are like hearing one end of a phone conversation.</li>
<li>Conversations are spread apart in the time line so that they seem like random posts.</li>
<li><a rel="nofollow" href="http://tastyblogsnack.com/2009/01/21/ipod-shuffle-contest/" target="_self">Spam tweets</a> are becoming a problem.</li>
<li><a title="Serial twitter follower" rel="nofollow" href="http://twitter.com/AlohaArleen" target="_blank">Serial Followers.</a></li>
<li> <a title="Serial tweeter" rel="nofollow" href="http://twitter.com/Christyxcore" target="_blank">Serial Tweeters</a>.</li>
<li>Most posts add no value to the Twitter stream.</li>
<li>Comment length limitation is too short.</li>
<li>It can be addictive.</li>
<li><a rel="nofollow" href="http://www.pbs.org/mediashift/2007/05/twitter-founders-thrive-on-micro-blogging-constraints137.html" target="_blank">Clueless founders</a> waiting to cash out – even a blind squirrel finds a nut once in a while.</li>
</ul>
<p><strong>The Good</strong></p>
<ul>
<li>If you already have a following on the web or in life, your masses can follow you and you can speak to all of them easily.  (if they happen to be listening)</li>
<li>It’s fun and interesting to track thoughts on current events in real-time through some of the search tools.</li>
<li>It’s useful at conferences to exchange feedback about speakers, seminars, and the best parties to attend.</li>
<li>If you like chatting with strangers about random things and have time to burn it can be a source of mindless entertainment.</li>
</ul>
<p>I will continue to toil away and stick with twitter for now and try to keep raising my number of followers to the point where if I ask a question, someone answers.   However, I am working to trim the people I follow to under 250. Moving forward I have set up some personal standards on who I will follow back.</p>
<p><strong>If you <a title="My twitter home page" href="http://twitter.com/John_Lessnau" target="_blank">follow me on twitter</a>, I will follow back if:</strong></p>
<p>-	You follow no more than 300 people.<br />
-	You have more followers than you are following.<br />
-	We have some shared interests.<br />
-	You’re not a serial Tweeter.<br />
-	A quick glance at your time line reveals that your tweets aren’t mind numbingly dull.</p>
<p>Hopefully these measures will help me get more value out of Twitter while wasting less time digging through Tweets for that nugget of golden wisdom.</p>
&nbsp; ]]></content:encoded>
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		<title>Wordpress RSS PlugIn | RSSdoodle</title>
		<link>http://www.lessnau.com/2009/01/wordpress-rss-plugin/</link>
		<comments>http://www.lessnau.com/2009/01/wordpress-rss-plugin/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 17:56:37 +0000</pubDate>
		<dc:creator>John Lessnau</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Website Ideas]]></category>

		<category><![CDATA[WordPress]]></category>

		<category><![CDATA[Plug-in]]></category>

		<category><![CDATA[RSS]]></category>

		<category><![CDATA[Wordpress rss Plugin]]></category>

		<guid isPermaLink="false">http://www.lessnau.com/?p=8994</guid>
		<description><![CDATA[A few months ago I was searching for a WordPress plug-in that would allow me to pull in mashups of relevant RSS feeds on a regular basis that I could add to this blog.  I found a few RSS plug-ins but none offered the features I wanted and were way too complex to get up and running.  I like plug-ins that are plug and play with no over the top setup routines.  Then I started thinking about my easy to use plug-in Twitterdoodle and wondered if an “RSSdoodle” that pulls RSS feeds based on keywords/keyword phrases could be created.]]></description>
			<content:encoded><![CDATA[<p>A few months ago I was searching for a<strong> WordPress plug-in that would allow me to pull in mashups of relevant RSS feeds</strong> on a regular basis that I could add to<img class="alignright size-full wp-image-9522" title="Traffic Increase" src="http://www.lessnau.com/wp-content/uploads/2009/01/traffic3.jpg" alt="Traffic Increase" width="300" height="300" /> this blog.  I found a few RSS plug-ins but none offered the features I wanted and were way too complex to get up and running.  <strong>I like plug-ins that are plug and play</strong> with no over the top setup routines.  Then I started thinking about my easy to use plug-in <a href="http://www.lessnau.com/twitterdoodle/" target="_blank">Twitterdoodle</a> and wondered if an “<strong>RSSdoodle</strong>” that pulls RSS feeds based on keywords/keyword phrases could be created.</p>
<p>Over the past month I have been testing various alpha and beta versions of RSSdoodle on this site while debugging for public release.  In testing <strong>I had to go hog wild with way too many RSSdoodle posts</strong> and a few times two or three duplicate posts were auto created probably pinging a few poor sites to death.  For this, my apologies, but it was done in the name of plug-in progress.</p>
<p><a href="http://www.lessnau.com/rssdoodle/" target="_self"><strong>Version 1.0 is finally released</strong></a>.  As designed, <strong>RSSdoodle </strong>works almost the same as Twitterdoodle.  In a nutshell, you set up your relevant keyword searches that will auto create posts of RSS feeds pointing to matching articles with a link and a short blurb. You then decide how often you want to create mashup posts based on each keyword search, if you want the posts on your front page or not, if you want to dofollow or nofollow links to the articles in the post, and if you want to turn pinging on or off.</p>
<p>The comments I received (from trackbacks to this site during testing) were <strong>overwhelmingly positive as most people appreciate a link back to their articles</strong>.  However, out of the thousands of RSS feeds given shoutouts I had one person ask that I not link back to their site in my <strong>RSSdoodle </strong>posts.  So I deleted the link to his site and built in a feature to block feeds from any website entered in the options area of RSSdoodle.  This had a side benefit of allowing me to block feeds from garbage websites and blog networks.  For example, <strong>a lot of crap RSS feeds were being pulled from the vox.com network</strong>.  So I blocked all vox.com RSS feeds from my posts.  As I block more and more crappy sites, my <strong>RSSdoodle posts are improving in relevance and quality</strong>.</p>
<p>Anyway, to properly manage RSSdoodle autoposts, I<strong> recommend you use the plug-in sparingly</strong> (it&#8217;s easy to get carried away), and pull in only highly relevant RSSdoodle mashup posts to your website.  If your website is about gadgets, then you would want to pull in daily posts of RSS feeds based on Gadgets.  It’s that simple.</p>
<p>On a side note, since I started testing RSSdoodle in December <strong>my traffic has steadily increased</strong> and I have been picking up more readers of my RSS feed.  Anyway, it’s a good way to bring likeminded bloggers to your site while you build out the core content of your blog.  Just in case you’re wondering, here is what an RSSdoodle post looks like: <a title="sample rssdoodle post" href="http://www.lessnau.com/2009/01/posts-about-investors-in-startups-as-of-january-3-2009/" target="_blank">Startups</a>.  <strong><a href="http://www.lessnau.com/rssdoodle/" target="_self">Try RSSdoodle out</a> and let me know what you think.</strong></p>
&nbsp; ]]></content:encoded>
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		<title>2009 Business Goals</title>
		<link>http://www.lessnau.com/2008/12/heart-on-a-sleeve-2009-business-goals/</link>
		<comments>http://www.lessnau.com/2008/12/heart-on-a-sleeve-2009-business-goals/#comments</comments>
		<pubDate>Sat, 27 Dec 2008 16:28:08 +0000</pubDate>
		<dc:creator>John Lessnau</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[Business]]></category>

		<category><![CDATA[Goals]]></category>

		<guid isPermaLink="false">http://www.lessnau.com/?p=8024</guid>
		<description><![CDATA[I don’t do New Year’s resolutions but I like to set business goals each year and see how many I can hit. Normally, I just write them down in my notebook, but now that I have this blog finally rolling along I will post them for everyone to see.  Anyway, public disclosure  increases the pressure to succeed and will make for a nice follow-up post a year from now.]]></description>
			<content:encoded><![CDATA[<p>I don’t do New Year’s resolutions but I like to <strong>set business goals each year</strong> and see how many I can hit. Normally, I just write them down in my notebook, but now that I have this blog finally rolling along I will post them for everyone to see.  Anyway, public disclosure  increases the <strong>pressure to succeed</strong> and will make for a nice follow-up post a year from now.</p>
<p><strong>Here they are:</strong></p>
<p><strong><img class="alignright size-medium wp-image-8026" title="Goals" src="http://www.lessnau.com/wp-content/uploads/2008/12/goals-300x300.jpg" alt="Goals" width="200" height="200" /></strong></p>
<p><strong> </strong></p>
<ul>
<li><strong>Reach 500+ readers of this blog (I have edged close to 50)<br />
</strong></li>
<li><strong>Increase daily page views of this blog to 1,000+ per day on average. (Currently averaging 400 page views)<br />
</strong></li>
<li><strong>Build twitter followers to 1,000+ for <a href="http://twitter.com/John_Lessnau" target="_blank">@john_lessnau</a></strong></li>
<li><strong>Create <em>at least</em> one new revenue stream</strong></li>
<li><strong>Launch a <a href="http://www.lessnau.com/2008/12/going-viral/">Social Media web business</a></strong></li>
<li><strong>Complete a ground up facelift and rewrite of <a href="http://www.linkadage.com" target="_blank">LinkAdage.com</a></strong></li>
<li><strong>Double Revenue at <a rel="nofollow" href="http://linkxl.com" target="_self">LinkXL.com</a></strong></li>
<li><strong>Build up my Digg profile so that when I submit something I have a chance at a front page Digg</strong></li>
<li><strong>Financially survive the continuing economic downturn</strong></li>
</ul>
<p>That’s all I have, it doesn’t seem like a long list, but if I hit most of these 2009 will be a very successful year.</p>
&nbsp; ]]></content:encoded>
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		<title>#fail</title>
		<link>http://www.lessnau.com/2008/12/fail/</link>
		<comments>http://www.lessnau.com/2008/12/fail/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 23:22:59 +0000</pubDate>
		<dc:creator>John Lessnau</dc:creator>
		
		<category><![CDATA[Entrepreneur]]></category>

		<category><![CDATA[Making Money Online]]></category>

		<category><![CDATA[LinkedIn]]></category>

		<category><![CDATA[risk]]></category>

		<guid isPermaLink="false">http://www.lessnau.com/?p=7589</guid>
		<description><![CDATA[Most entrepreneurs fail many times before they hit a home run, some never hit a home run and get lots of singles, others strike out all the time. As for the strike out kings, at least they tried, at least they lived.
Bottom line: &#8220;If you&#8217;ve never failed you&#8217;ve never lived&#8221;

This video is an inspirational message [...]]]></description>
			<content:encoded><![CDATA[<p>Most entrepreneurs fail many times before they hit a home run, some never hit a home run and get lots of singles, others strike out all the time. As for the strike out kings, at least they tried, at least they lived.</p>
<p><strong>Bottom line: &#8220;If you&#8217;ve never failed </strong><strong>you&#8217;ve never</strong><strong> lived&#8221;</strong></p>
<p><object width="445" height="364" data="http://www.youtube.com/v/dT4Fu-XDygw&amp;hl=en&amp;fs=1&amp;color1=0x234900&amp;color2=0x4e9e00&amp;border=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/dT4Fu-XDygw&amp;hl=en&amp;fs=1&amp;color1=0x234900&amp;color2=0x4e9e00&amp;border=1" /><param name="allowfullscreen" value="true" /></object></p>
<p>This video is an inspirational message for anyone in search of their dream to live by.</p>
&nbsp; ]]></content:encoded>
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