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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:media="http://search.yahoo.com/mrss/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0"><channel><title>The Light Is Green</title><link>http://www.thelightisgreen.com/</link><description>Business and marketing ideas for auto dealers and SMBs, culled from what is (and isn't) working around the world.</description><language>en-US</language><lastBuildDate>Thu, 11 Jun 2009 09:46:57 PDT</lastBuildDate><admin:generatorAgent xmlns:admin="http://webns.net/mvcb/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" rdf:resource="http://www.typepad.com/" /><media:copyright>(c) 2006-2007 Autologica SA</media:copyright><media:keywords>automotive,industry,auto,dealer,dealer,management,systems,DMS,agricultural,equipment,construction,equipment,marketing,business</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><itunes:owner><itunes:email>almcclymont@autologica.net</itunes:email><itunes:name>Al McClymont</itunes:name></itunes:owner><itunes:author>Al McClymont</itunes:author><itunes:explicit>no</itunes:explicit><itunes:keywords>automotive,industry,auto,dealer,dealer,management,systems,DMS,agricultural,equipment,construction,equipment,marketing,business</itunes:keywords><itunes:subtitle>Useful business and marketing ideas for automotive dealers and manufacturers, culled from what is (and isn't) working around the world.</itunes:subtitle><itunes:summary>Useful business and marketing ideas for automotive dealers and manufacturers, culled from what is (and isn't) working around the world.</itunes:summary><itunes:category text="Business"><itunes:category text="Management &amp; Marketing" /></itunes:category><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/TheLightIsGreen" type="application/rss+xml" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item><title>Chinese move on world auto brands</title><link>http://www.thelightisgreen.com/2009/06/chinese-move-on.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">almcclymont@autologica.net (Al McClymont)</dc:creator><pubDate>Thu, 11 Jun 2009 09:46:57 PDT</pubDate><guid isPermaLink="false">http://www.thelightisgreen.com/2009/06/chinese-move-on.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><img height="163" style="margin: 5px; float: right" width="171" alt="volvo logo" title="volvo logo" src="http://www.thelightisgreen.com/Volvo%20logo%2001_3.jpg" /><span style="font-size:12pt"><strong>Volvo</strong></span></p>
<p><span style="font-size:10pt">Beijing Automotive Industry Holding Co. is said to be interested in bidding for Ford's Sweden-based brand. Geely, China’s largest private automaker, is also interested.</span></p>
<p><span style="font-size:12pt"><strong>Opel</strong></span></p>
<p><span style="font-size:10pt">Beijing Automotive tried to acquire GM's Opel brand in May, but failed.</span></p>
<p><span style="font-size:12pt"><strong>Hummer</strong></span></p>
<p><span style="font-size:10pt">Sichuan Tengzhong Heavy Industrial Machinery Co., a heavy equipment manufacturer, has agreed to buy Hummer from GM at $500 million. The deal, however, may face objections from Chinese regulators.</span></p>
<p><span style="font-size:12pt"><strong>Saab</strong></span></p>
<p><span style="font-size:10pt">If three current bidders can't finalize a deal, Beijing Automotive also wants to bid on Saab Cars, a Swedish division of General Motors.</span></p>
<p><small>Tags: <a rel="tag" href="http://technorati.com/tag/Geely">Geely</a>, <a rel="tag" href="http://technorati.com/tag/Beijing+Automotive">Beijing Automotive</a>, <a rel="tag" href="http://technorati.com/tag/Beijing+Automobile">Beijing Automobile</a>, <a rel="tag" href="http://technorati.com/tag/Beijing+Auto">Beijing Auto</a>, <a rel="tag" href="http://technorati.com/tag/Volvo">Volvo</a>, <a rel="tag" href="http://technorati.com/tag/Saab">Saab</a>, <a rel="tag" href="http://technorati.com/tag/Opel">Opel</a>, <a rel="tag" href="http://technorati.com/tag/Hummer">Hummer</a>, <a rel="tag" href="http://technorati.com/tag/Sichuan+Tengzhong+Heavy+Industrial+Machinery+Co.">Sichuan Tengzhong Heavy Industrial Machinery Co.</a>, <a rel="tag" href="http://technorati.com/tag/Sichuan+Tengzhong">Sichuan Tengzhong</a>, <a rel="tag" href="http://technorati.com/tag/GM">GM</a>, <a rel="tag" href="http://technorati.com/tag/General+Motors">General Motors</a>, <a rel="tag" href="http://technorati.com/tag/automotive">automotive</a>, <a rel="tag" href="http://technorati.com/tag/auto+industry">auto industry</a>, <a rel="tag" href="http://technorati.com/tag/automotive+industry">automotive industry</a>, <a rel="tag" href="http://technorati.com/tag/China">China</a>, <a rel="tag" href="http://technorati.com/tag/Chinese+auto+industry">Chinese auto industry</a>, <a rel="tag" href="http://technorati.com/tag/Chinese+automotive+industry">Chinese automotive industry</a>, <a rel="tag" href="http://technorati.com/tag/Ford">Ford</a></small></p>
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</div>]]></content:encoded><description>Volvo Beijing Automotive Industry Holding Co. is said to be interested in bidding for Ford's Sweden-based brand. Geely, China’s largest private automaker, is also interested. Opel Beijing Automotive tried to acquire GM's Opel brand in May, but failed. Hummer Sichuan...</description></item><item><title>Bad leaders: common traits</title><link>http://www.thelightisgreen.com/2009/06/bad-leaders-com.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">almcclymont@autologica.net (Al McClymont)</dc:creator><pubDate>Fri, 05 Jun 2009 07:11:24 PDT</pubDate><guid isPermaLink="false">http://www.thelightisgreen.com/2009/06/bad-leaders-com.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><span style="color: rgb(0,0,0); font-size: 10pt; line-height: 22px"><a href="http://hbr.harvardbusiness.org/2009/06/ten-fatal-flaws-that-derail-leaders/ar/1?cm_mmc=npv-_-DAILY_STAT-_-JUN_2009-_-STAT0604">Harvard Business Review</a> recently published a report indicating the &quot;<span style="color:Black">10 most common leadership shortcomings&quot;.</span></span></p>
<p><span style="color: rgb(0,0,0); font-size: 10pt; line-height: 22px">This list was based on analysis of 360-degree feedback data on 11,000 leaders, from which they evaluated the 10% least effective leaders.</span></p>
<p><span style="color: rgb(0,0,0); font-size: 10pt; line-height: 22px">The shortcomings are ranked by size of difference between successful and unsuccessful leader scores.</span></p>
<ol>
    <li><span style="font-size:10pt"><img height="183" style="margin: 5px; float: right" width="183" alt="Bad leadership" title="Bad leadership" src="http://www.thelightisgreen.com/Bad%20leadership.jpg" />Lack energy and enthusiasm</span></li>
    <li><span style="font-size:10pt">Accept their own mediocre performance</span></li>
    <li><span style="font-size:10pt">Lack clear vision and direction</span></li>
    <li><span style="font-size:10pt">Have poor judgment</span></li>
    <li><span style="font-size:10pt">Don't collaborate</span></li>
    <li><span style="font-size:10pt">Don't follow the standards they set for others</span></li>
    <li><span style="font-size:10pt">Resist new ideas</span></li>
    <li><span style="font-size:10pt">Don't learn from mistakes</span></li>
    <li><span style="font-size:10pt">Lack interpersonal skills</span></li>
    <li><span style="font-size:10pt">Fail to develop others</span></li>
</ol>
<p><small>Tags: <a rel="tag" href="http://technorati.com/tag/leadership">leadership</a></small></p>
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</div>]]></content:encoded><description>Harvard Business Review recently published a report indicating the "10 most common leadership shortcomings". This list was based on analysis of 360-degree feedback data on 11,000 leaders, from which they evaluated the 10% least effective leaders. The shortcomings are ranked...</description></item><item><title>If you can't beat piracy...</title><link>http://www.thelightisgreen.com/2009/04/if-you-cant-bea.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">almcclymont@autologica.net (Al McClymont)</dc:creator><pubDate>Tue, 28 Apr 2009 09:57:30 PDT</pubDate><guid isPermaLink="false">http://www.thelightisgreen.com/2009/04/if-you-cant-bea.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><img height="60" style="margin: 5px; float: right" width="60" alt="Rongcheng Huatai Automobile logo" title="Rongcheng Huatai Automobile logo" src="http://www.thelightisgreen.com/Rongcheng%20Huatai%20logo.jpg" /><span style="font-size:10pt">Chinese automaker <a href="http://www.htqc.cn/shouyee.html">Rongcheng Huatai Automobile</a> has unveiled a new car called “Rover” in English; however its local name is pronounced “San-da-i-fe”. The vehicle looks exactly like Hyundai's first-generation Santa Fe SUV.</span></p>
<p><span style="font-size:10pt">A case of piracy, perhaps?</span></p>
<p><span style="font-size:10pt">Not so... Hyundai says that Chinese automaker has acquired the rights to sell the Santa Fe, as well its overall design and engine, so that Rongcheng Huatai can develop its own version. Hyundai stopped producing this version of the Santa Fe in 2006.</span></p>
<p><img height="130" border="" width="175" style="margin: 5px; float: right" class="" alt="Hyundai Santa Fe 2005" src="http://www.thelightisgreen.com/Hyundai%20Santa%20Fe%202005.jpg" title="Hyundai Santa Fe 2005" /><span style="font-size:10pt">Why did Hyundai do this?</span></p>
<p><span style="font-size:10pt">&quot;According to Hyundai officials, the company decided to enter into such a contract because it is difficult to prevent Chinese carmakers from copying its products.&quot;</span></p>
<p><span style="font-size:10pt">Read it <a href="http://joongangdaily.joins.com/article/view.asp?aid=2904180">here</a>.</span></p>
<p><small>Tags: <a rel="tag" href="http://technorati.com/tag/Hyundai">Hyundai</a>, <a rel="tag" href="http://technorati.com/tag/Santa+Fe">Santa Fe</a>, <a rel="tag" href="http://technorati.com/tag/Hyundai+Santa+Fe">Hyundai Santa Fe</a>, <a rel="tag" href="http://technorati.com/tag/Rongcheng+Huatai+Automobile">Rongcheng Huatai Automobile</a>, <a rel="tag" href="http://technorati.com/tag/Rongcheng+Huatai">Rongcheng Huatai</a>, <a rel="tag" href="http://technorati.com/tag/automotive">automotive</a>, <a rel="tag" href="http://technorati.com/tag/auto+industry">auto industry</a>, <a rel="tag" href="http://technorati.com/tag/automotive+industry">automotive industry</a>, <a rel="tag" href="http://technorati.com/tag/China">China</a>, <a rel="tag" href="http://technorati.com/tag/Chinese+auto+industry">Chinese auto industry</a>, <a rel="tag" href="http://technorati.com/tag/Chinese+automotive+industry">Chinese automotive industry</a>, <a rel="tag" href="http://technorati.com/tag/piracy">piracy</a>, <a rel="tag" href="http://technorati.com/tag/Chinese+piracy">Chinese piracy</a></small></p>
<p></p>
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</div>]]></content:encoded><description>Chinese automaker Rongcheng Huatai Automobile has unveiled a new car called “Rover” in English; however its local name is pronounced “San-da-i-fe”. The vehicle looks exactly like Hyundai's first-generation Santa Fe SUV. A case of piracy, perhaps? Not so... Hyundai says...</description></item><item><title>BMW vs. Audi: great billboard ad</title><link>http://www.thelightisgreen.com/2009/04/bmw-vs-audi-gre.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">almcclymont@autologica.net (Al McClymont)</dc:creator><pubDate>Thu, 16 Apr 2009 09:32:12 PDT</pubDate><guid isPermaLink="false">http://www.thelightisgreen.com/2009/04/bmw-vs-audi-gre.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><span style="font-size:10pt">BMW responds to an Audi billboard with their own, click <a href="http://www.bmwblog.com/wp-content/uploads/3427670079_fa8f403233_b.jpg">here</a> to see this great marketing move...</span></p>
<p><small>Tags: <a rel="tag" href="http://technorati.com/tag/BMW">BMW</a>, <a rel="tag" href="http://technorati.com/tag/Audi">Audi</a>, <a rel="tag" href="http://technorati.com/tag/great+marketing">great marketing</a></small></p>
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</div>]]></content:encoded><description>BMW responds to an Audi billboard with their own, click here to see this great marketing move... Tags: BMW, Audi, great marketing Powered by Qumana</description></item><item><title>Stupidest marketing tactic ever?</title><link>http://www.thelightisgreen.com/2009/04/stupidest-marke.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">almcclymont@autologica.net (Al McClymont)</dc:creator><pubDate>Mon, 06 Apr 2009 04:23:21 PDT</pubDate><guid isPermaLink="false">http://www.thelightisgreen.com/2009/04/stupidest-marke.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><img height="167" style="margin: 5px; float: right" width="120" alt="dumb idea" title="dumb idea" src="http://www.thelightisgreen.com/Dumb%20and%20dumber.jpg" /><span style="font-size:10pt">This has to be the <a href="http://www.poormojo.org/pmjadaily/archives/025847.php">dumbest marketing idea in business history</a>... surprisingly, it was launched by a company related to the financial sector...</span></p>
<p><small>Tags: <a rel="tag" href="http://technorati.com/tag/marketing">marketing</a>, <a rel="tag" href="http://technorati.com/tag/dumb+ideas">dumb ideas</a>, <a rel="tag" href="http://technorati.com/tag/bad+marketing">bad marketing</a>, <a rel="tag" href="http://technorati.com/tag/Zecco">Zecco</a></small></p>
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</div>]]></content:encoded><description>This has to be the dumbest marketing idea in business history... surprisingly, it was launched by a company related to the financial sector... Tags: marketing, dumb ideas, bad marketing, Zecco Powered by Qumana</description></item><item><title>Insights from South Africa</title><link>http://www.thelightisgreen.com/2009/03/insights-from-s.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">almcclymont@autologica.net (Al McClymont)</dc:creator><pubDate>Fri, 20 Mar 2009 04:17:07 PDT</pubDate><guid isPermaLink="false">http://www.thelightisgreen.com/2009/03/insights-from-s.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><img height="268" style="margin: 5px; float: right" width="186" alt="get excited and make things" title="get excited and make things" src="http://www.thelightisgreen.com/Get%20excited.jpg" /><span style="font-size:10pt">A</span><span style="font-size:10pt">ll we seem to hear lately are moans and groans (not saying they're not warranted), so it's refreshing to read <strong>thoughtful <strong>positive </strong>comments</strong> on things we can do in the auto industry to move forward.</span></p>
<p><span style="font-size:10pt">Brand Pretorius, CEO of <a href="http://www.mccarthy.co.za/ ">McCarthy Ltd.</a>, South Africa's leading automotive group, recently <a href="http://www.engineeringnews.co.za/article/mccarthy-ceo-outlines-measures-to-sustain-auto-sector-in-tough-times-2009-03-18">spoke</a> at Automechanika South Africa and shared insights that are surely applicable in emerging markets around the world.</span></p>
<p><span style="font-size:10pt">General issues Pretorius thinks should be addressed:</span></p>
<ul>
    <li><span style="font-size:10pt">Dealer network rationalization, to ensure competitiveness of dealerships</span></li>
    <li><span style="font-size:10pt">Better business terms between manufacturers, importers and local dealers</span></li>
    <li><span style="font-size:10pt">Margin restoration on new/used vehicles, and parts and service</span></li>
</ul>
<p><span style="font-size:10pt">And more importantly in my view, some <strong>direct suggestions on what dealers need to do to survive today and, in the longer term, prosper</strong>:</span></p>
<ul>
    <li><span style="font-size:10pt">More efficient processes and operating systems</span></li>
    <li><span style="font-size:10pt">Aggressive cost-cutting measures</span></li>
    <li><span style="font-size:10pt">An improvement in staff productivity</span></li>
    <li><span style="font-size:10pt">More focus on supplementary income from finance and insurance</span></li>
    <li><span style="font-size:10pt">Increase level of customer retention</span></li>
    <li><span style="font-size:10pt">Increase level of after-sales contributions</span></li>
</ul>
<p><span style="font-size:10pt">This ties directly into some recent posts on what auto dealers can do in times of crises, where the focus is on how <strong>process improvements paired with a good DMS</strong> (not necessarily <a href="http://www.autologica.com">ours</a> :) can help a dealer move ahead.</span></p>
<p><small>Tags: <a rel="tag" href="http://technorati.com/tag/Brand+Pretorius">Brand Pretorius</a>, <a rel="tag" href="http://technorati.com/tag/McCarthy+Ltd">McCarthy Ltd</a>, <a rel="tag" href="http://technorati.com/tag/Automechanika+South+Africa">Automechanika South Africa</a>, <a rel="tag" href="http://technorati.com/tag/Automechanika">Automechanika</a>, <a rel="tag" href="http://technorati.com/tag/automotive">automotive</a>, <a rel="tag" href="http://technorati.com/tag/auto+industry">auto industry</a>, <a rel="tag" href="http://technorati.com/tag/automotive+industry">automotive industry</a>, <a rel="tag" href="http://technorati.com/tag/DMS">DMS</a>, <a rel="tag" href="http://technorati.com/tag/Autologica">Autologica</a></small></p>
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</div>]]></content:encoded><description>All we seem to hear lately are moans and groans (not saying they're not warranted), so it's refreshing to read thoughtful positive comments on things we can do in the auto industry to move forward. Brand Pretorius, CEO of McCarthy...</description></item><item><title>Most dependable cars: Buick and Jaguar</title><link>http://www.thelightisgreen.com/2009/03/most-dependable.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">almcclymont@autologica.net (Al McClymont)</dc:creator><pubDate>Thu, 19 Mar 2009 04:38:53 PDT</pubDate><guid isPermaLink="false">http://www.thelightisgreen.com/2009/03/most-dependable.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><span style="font-size:10pt">J.D. Power's Vehicle Dependability Study says that these are the highest ranked for 2008. </span></p>
<ol>
    <li><strong><span style="font-size:12pt"><img height="172" style="margin: 5px; float: right" width="238" alt="jaguar logo" title="jaguar logo" src="http://www.thelightisgreen.com/Jaguar%20Logo_3.PNG" />Buick and Jaguar (122 problems per 100 vehicles)</span></strong></li>
    <li><span style="font-size:10pt">Lexus (126)</span></li>
    <li><span style="font-size:10pt">Toyota (129)</span></li>
    <li><span style="font-size:10pt">Mercury (134)</span></li>
    <li><span style="font-size:10pt">Infiniti (142)</span></li>
    <li><span style="font-size:10pt">Acura (146)</span></li>
    <li><span style="font-size:10pt">Lincoln (147)</span></li>
    <li><span style="font-size:10pt">Cadillac and Honda (148)</span></li>
    <li><span style="font-size:10pt">Porsche (150)</span></li>
    <li><span style="font-size:10pt">Audi and Ford (159)</span></li>
    <li><span style="font-size:10pt">Hyundai (161)</span></li>
    <li><span style="font-size:10pt">Subaru (162)</span></li>
    <li><span style="font-size:10pt">Chrysler (165)</span></li>
    <li><span style="font-size:10pt">BMW (166)</span></li>
</ol>
<p><span style="font-size:10pt">The industry average for problems per 100 vehicles is 170. Subaru had the lowest score at 263.</span></p>
<p><span style="font-size:10pt">Notable sub-par results: Mercedes Benz (184), Volvo (186), Hummer (221) and VW (260).</span></p>
<p><small>Tags: <a rel="tag" href="http://technorati.com/tag/Buick">Buick</a>, <a rel="tag" href="http://technorati.com/tag/Jaguar">Jaguar</a>, <a rel="tag" href="http://technorati.com/tag/Lexus">Lexus</a>, <a rel="tag" href="http://technorati.com/tag/Toyota">Toyota</a>, <a rel="tag" href="http://technorati.com/tag/Mercury">Mercury</a>, <a rel="tag" href="http://technorati.com/tag/Infiniti">Infiniti</a>, <a rel="tag" href="http://technorati.com/tag/Acura">Acura</a>, <a rel="tag" href="http://technorati.com/tag/Lincoln">Lincoln</a>, <a rel="tag" href="http://technorati.com/tag/Cadillac">Cadillac</a>, <a rel="tag" href="http://technorati.com/tag/Honda">Honda</a>, <a rel="tag" href="http://technorati.com/tag/Porsche">Porsche</a>, <a rel="tag" href="http://technorati.com/tag/Audi">Audi</a>, <a rel="tag" href="http://technorati.com/tag/Ford">Ford</a>, <a rel="tag" href="http://technorati.com/tag/Hyundai">Hyundai</a>, <a rel="tag" href="http://technorati.com/tag/Subaru">Subaru</a>, <a rel="tag" href="http://technorati.com/tag/Chrysler">Chrysler</a>, <a rel="tag" href="http://technorati.com/tag/BMW">BMW</a>, <a rel="tag" href="http://technorati.com/tag/automotive">automotive</a>, <a rel="tag" href="http://technorati.com/tag/auto+industry">auto industry</a>, <a rel="tag" href="http://technorati.com/tag/automotive+industry">automotive industry</a>, <a rel="tag" href="http://technorati.com/tag/J.D.+Power">J.D. Power</a></small></p>
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</div>]]></content:encoded><description>J.D. Power's Vehicle Dependability Study says that these are the highest ranked for 2008. Buick and Jaguar (122 problems per 100 vehicles) Lexus (126) Toyota (129) Mercury (134) Infiniti (142) Acura (146) Lincoln (147) Cadillac and Honda (148) Porsche (150)...</description></item><item><title>Top auto brand images</title><link>http://www.thelightisgreen.com/2009/03/top-auto-brand.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">almcclymont@autologica.net (Al McClymont)</dc:creator><pubDate>Mon, 16 Mar 2009 04:27:28 PDT</pubDate><guid isPermaLink="false">http://www.thelightisgreen.com/2009/03/top-auto-brand.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><span style="font-size:10pt">The winners of Kelley Blue Book's 2009 Brand Image awards have been announced:</span></p>
<ul>
    <li><img height="160" style="margin: 5px; float: right" width="193" alt="toyota logo silver" title="toyota logo silver" src="http://www.thelightisgreen.com/Toyota%20logo%20silver.JPG" /><span style="font-size:10pt">Best Value Brand: Toyota</span></li>
    <li><span style="font-size:10pt">Coolest Brand: BMW</span></li>
    <li><span style="font-size:10pt">Most Family Friendly Brand: Toyota</span></li>
    <li><span style="font-size:10pt">Most Rugged Truck Brand: Ford</span></li>
    <li><span style="font-size:10pt">Best Performance Brand: BMW</span></li>
    <li><span style="font-size:10pt">Best Comfort Brand: Cadillac</span></li>
    <li><span style="font-size:10pt">Best Exterior Design Brand -- Luxury: BMW</span></li>
    <li><span style="font-size:10pt">Best Exterior Design Brand -- Non-Luxury: Nissan</span></li>
    <li><span style="font-size:10pt">Best Interior Design Brand: Cadillac</span></li>
    <li><span style="font-size:10pt">Best Prestige Brand: Mercedes-Benz</span></li>
</ul>
<p><span style="font-size:10pt">Jack R. Nerad, executive editorial director for Kelley Blue Book and kbb.com had this to say, as reported by the <a href="http://www.freep.com/article/20090315/BUSINESS01/903150372/1210/BUSINESS/Auto+news+in+brief++Cadillac++Toyota++BMW+tops+in+Brand+Image+awards">Detroit Free Press</a>:</span></p>
<blockquote>
    <p><span style="font-size:10pt">&quot;The winners of this year's Brand Image Awards exemplify automotive brands that are on the right track, making a great impression with consumers not just on a specific model level, but across the entire brand lineup.&quot;</span></p>
</blockquote>
<p><small>Tags: <a rel="tag" href="http://technorati.com/tag/Toyota">Toyota</a>, <a rel="tag" href="http://technorati.com/tag/BMW">BMW</a>, <a rel="tag" href="http://technorati.com/tag/Ford">Ford</a>, <a rel="tag" href="http://technorati.com/tag/Cadillac">Cadillac</a>, <a rel="tag" href="http://technorati.com/tag/Nissan">Nissan</a>, <a rel="tag" href="http://technorati.com/tag/Mercedes+Benz">Mercedes Benz</a>, <a rel="tag" href="http://technorati.com/tag/Kelley+Blue+Book">Kelley Blue Book</a>, <a rel="tag" href="http://technorati.com/tag/brand+image">brand image</a>, <a rel="tag" href="http://technorati.com/tag/automotive">automotive</a>, <a rel="tag" href="http://technorati.com/tag/auto+industry">auto industry</a>, <a rel="tag" href="http://technorati.com/tag/automotive+industry">automotive industry</a></small></p>
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</div>]]></content:encoded><description>The winners of Kelley Blue Book's 2009 Brand Image awards have been announced: Best Value Brand: Toyota Coolest Brand: BMW Most Family Friendly Brand: Toyota Most Rugged Truck Brand: Ford Best Performance Brand: BMW Best Comfort Brand: Cadillac Best Exterior...</description></item><item><title>What can auto dealers do during world crises? (Part 1)</title><link>http://www.thelightisgreen.com/2009/03/what-can-auto-d.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">almcclymont@autologica.net (Al McClymont)</dc:creator><pubDate>Fri, 13 Mar 2009 07:11:20 PDT</pubDate><guid isPermaLink="false">http://www.thelightisgreen.com/2009/03/what-can-auto-d.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p class="MsoNormal"><img height="138" style="margin: 5px; float: right" width="138" alt="crosshairs" title="crosshairs" src="http://www.thelightisgreen.com/Crosshairs.png" /><span style="font-size:10pt">The global financial crisis is severely affecting the automotive industry. No news there. But in difficult times it is vital to center efforts on three main imperatives:</span></p>
<ul>
    <li>
        <p class="MsoNormal"><span style="font-size:10pt">Focus on current customers</span></p>
    </li>
    <li>
        <p class="MsoNormal"><span style="font-size:10pt">Mind costs</span></p>
    </li>
    <li>
        <p class="MsoNormal"><span style="font-size:10pt">Improve productivity and efficiency</span></p>
    </li>
</ul>
<p class="MsoNormal"><span style="font-size:10pt">We can driill down and translate this into 5 five specific objectives:</span></p>
<ol>
    <li>
        <p class="MsoNormal"><span style="font-size:10pt">Retain customers</span></p>
    </li>
    <li>
        <p class="MsoNormal"><span style="font-size:10pt">Purchase parts intelligently</span></p>
    </li>
    <li>
        <p class="MsoNormal"><span style="font-size:10pt">Detect unsold parts and vehicles</span></p>
    </li>
    <li>
        <p class="MsoNormal"><span style="font-size:10pt">Increase service efficiency</span></p>
    </li>
    <li>
        <p class="MsoNormal"><span style="font-size:10pt">Evaluate the dealership performance in detail</span></p>
    </li>
</ol>
<p class="MsoNormal"><span style="font-size:10pt">A good DMS (Dealer Manager System) is key to providing the dealer with specific and vital information in order to work on these targets.</span></p>
<p class="MsoNormal"><span style="font-size:10pt">Here is a list of reports a good DMS should provide to help you in this process.</span></p>
<p class="MsoNormal"><span style="font-size:12pt"><strong>Target 1: Retain customers</strong></span></p>
<p class="MsoNormal"><strong><span style="font-size:10pt">Benefits for the dealer:</span></strong></p>
<ul>
    <li>
        <p class="MsoNormal"><span style="font-size:10pt">Retain customers</span></p>
    </li>
    <li>
        <p class="MsoNormal"><span style="font-size:10pt">New sales to current customers</span></p>
    </li>
</ul>
<p class="MsoNormal"><img height="188" width="188" style="margin: 5px; float: right" class="" alt="cat hug" src="http://www.thelightisgreen.com/Cats%20hugging.jpg" title="cat hug" /><strong><span style="font-size:10pt">DMS Report that can help:<span style="mso-spacerun:yes"> </span> Customer Segmentation</span></strong></p>
<p class="MsoNormal"><span style="font-size:10pt">In times of crisis it's hard to gain new customers, so it becomes essential to retain your current ones. </span></p>
<p class="MsoNormal"><span style="font-size:10pt">If we can achieve a lasting relationship with all of our customers, it will be easier to sell to them again in the future, and much more difficult to lose them. </span></p>
<p class="MsoNormal"><span style="font-size:10pt">This will also result in cost reductions since you will require less marketing effort and can achieve a shorter sales cycle.</span></p>
<p class="MsoNormal"><span style="font-size:10pt">A good DMS, through its CRM tool, should provide a thorough report of current customers in order to obtain a detailed profile for each, detecting their tastes and needs. It is important to be able to <strong>segment customers</strong> and create <strong>focused marketing campaigns</strong> for each segment. A good DMS also lets you generate contacts, send e-mails automatically and follow-up until the sales cycle completes.</span></p>
<p class="MsoNormal"><strong><span style="font-size:10pt">DMS Report that can help: Sales Trends</span></strong></p>
<p class="MsoNormal"><span style="font-size:10pt">Your DMS should offer a report which lets you evaluate customer sales period by period (monthly, bi-monthly, quarterly, yearly).</span></p>
<p class="MsoNormal"><span style="font-size:10pt">You´ll be able to see purchase habits and frequency, and can estimate the best time to contact your customers and offer them special promotions or discounts so as to motivate them towards a purchase.</span></p>
<p class="MsoNormal" align="right"><em><span style="font-size:10pt">To be continued...</span></em></p>
<p><small>Tags: <a rel="tag" href="http://technorati.com/tag/automotive">automotive</a>, <a rel="tag" href="http://technorati.com/tag/auto+industry">auto industry</a>, <a rel="tag" href="http://technorati.com/tag/automotive+industry">automotive industry</a>, <a rel="tag" href="http://technorati.com/tag/DMS">DMS</a>, <a rel="tag" href="http://technorati.com/tag/dealer+management+systems">dealer management systems</a>, <a rel="tag" href="http://technorati.com/tag/auto+dealer+software">auto dealer software</a></small></p>
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</div>]]></content:encoded><description>The global financial crisis is severely affecting the automotive industry. No news there. But in difficult times it is vital to center efforts on three main imperatives: Focus on current customers Mind costs Improve productivity and efficiency We can driill...</description></item><item><title>Cash-for-clunkers working in Germany</title><link>http://www.thelightisgreen.com/2009/03/cash-for-clunke.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">almcclymont@autologica.net (Al McClymont)</dc:creator><pubDate>Tue, 03 Mar 2009 06:05:59 PST</pubDate><guid isPermaLink="false">http://www.thelightisgreen.com/2009/03/cash-for-clunke.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p style="margin: 0in 0in 0pt;" class="MsoNormal"><img height="171" width="229" style="margin: 5px; float: right" class="" alt="clunker" src="http://www.thelightisgreen.com/Old%20car%20-%20Chevy.jpg" title="clunker" /><span style="font-size: 10pt">If you scrap your car in Germany, the government will give you $3,200 towards the purchase of a new vehicle.</span></p>
<p><span style="font-size:10pt">The conditions: the buyer must get rid of a car that is at least 9 years old, and must buy a car that meets emissions standards.</span></p>
<p><span style="font-size:10pt">So far the plan has been a huge success: sales of small cars are up by two to three times versus last year, according to dealers; 134,000 people have applied for trade-in checks, and that number is growing by 7,000 daily.</span></p>
<p style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size:10pt">A similar plan has been in the works in the U.S. but is currently bogged down in discussions between automakers and lawmakers. The <a href="http://online.wsj.com/article/SB123326607809230441.html">WSJ</a> says:</span></p>
<blockquote>
    <p style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size:10pt">&quot;...  Detroit Three executives haven't signed off on a plan, in part because they worry that the plan would encourage people to replace their older, American-made cars and trucks with new vehicles made by overseas-based rivals.&quot;</span></p>
</blockquote>
<p style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size:10pt">Texas already has a successful program in place called the &quot;Drive a Clean Machine&quot; program, that gives owners of ten-year old gas-powered cars $3,500 toward the purchase of a late-model vehicle. The program replaced almost 14,000 vehicles in 2008.</span></p>
<p style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: 10pt">The cash-for-clunkers trend is now spreading to France, Italy, Spain and Eastern Europe.</span></p>
<p><small>Tags: <a rel="tag" href="http://technorati.com/tag/automotive">automotive</a>, <a rel="tag" href="http://technorati.com/tag/auto+industry">auto industry</a>, <a rel="tag" href="http://technorati.com/tag/automotive+industry">automotive industry</a>, <a rel="tag" href="http://technorati.com/tag/used+cars">used cars</a>, <a rel="tag" href="http://technorati.com/tag/cash+for+clunkers">cash for clunkers</a>, <a rel="tag" href="http://technorati.com/tag/cash-for-clunkers">cash-for-clunkers</a>, <a rel="tag" href="http://technorati.com/tag/Drive+a+Clean+Machine">Drive a Clean Machine</a></small></p>
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</div>]]></content:encoded><description>If you scrap your car in Germany, the government will give you $3,200 towards the purchase of a new vehicle. The conditions: the buyer must get rid of a car that is at least 9 years old, and must buy...</description></item><copyright>(c) 2006-2007 Autologica SA</copyright><media:credit role="author">Al McClymont</media:credit><media:rating>nonadult</media:rating></channel></rss>
