The Lois Whitman Diary

PR Therapy by Lois Whitman-Hess 8/6/10

2010-08-08T22:08:00.000-04:00

I am President of HWH/PR Social Media and this video blog was recorded on the new iPhone 4. Today's minute and a half video is all about people who use anonymous names and avatars when posting comments online

PR Therapy by Lois Whitman-Hess

2010-08-05T15:31:00.000-04:00

I am President of HWH/PR Social Media and this video blog was recorded on the new iPhone 4. Today's minute and a half video is all about how well connected publicists are to members of the press

PR Therapy by Lois Whitman-Hess

2010-08-04T14:36:00.000-04:00

I am President of HWH/PR Social Media and this video blog was recorded on the new iPhone 4. Today's minute and a half video is all about the importance of talking directly to a member of the press and not hiding behind emails.

PR Therapy by Lois Whitman-Hess

2010-08-03T12:41:00.000-04:00

I am President of HWH PR/Social Media and this video blog was recorded on the new iPhone 4. Today's minute and a half video is all about the importance of the "message" that you deliver to the press and why that is so important.

43rd Year At CES

2009-12-17T01:11:00.002-05:00

For some reason I am looking forward to this year's CES. I knowexactly why. The playing field has been leveled. Everyone is in thesame struggling position. After a year of disapponting sales andperformance for most companies, most attendees will be humble. Kind oflike after 9/11 when friends, neighbors and even strangers helped eachother.Most people will be searching around to see who survived

The Name "Senior Citizen" Stinks

2009-10-19T13:35:00.008-04:00

Talk about a PR campaign. I need to start one. I better do something if I am going to make it thru the next 15 years of working. After that you can call me a senior citizen.It all started when I entered TJ Max in South Beach, FL this past Saturday. The branch just opened and I had never shopped at the retail chain. All I ever heard is that it had some designer merchandise at steep discounts.I

Ryan Seacrest Tweets

2009-09-20T21:41:00.003-04:00

From the Emmy's. Talk about dedication. But Ryan uses Twitter as a stage on and off screen. We can all learn from that. He is all about messaging. It is so important to be a constant source of communications.Why can't I be more disciplined? Perhaps l, am just plain lazy

Remember To Check For Responses

2009-09-13T21:20:00.001-04:00

The whole point of social marketing is to start a dialog with someone that you do not normally talk to. Too often, people post a thought and then sign off. Someone yelled at me recently for doing that. Actually it was my daughter. Ouch that hurt.So now I try to be diligent about checking back. The more I check, the more opportunities I see for friendships and business. It takes lots of

Celebrate A Life On 9/11

2009-09-10T23:18:00.001-04:00

Look up three people you lost touch with on Facebook. Let them knowyou have been thinking of them

Learning to Vlog For Social Networking

2009-08-28T12:53:00.001-04:00

Part of your communications in the world of social networking is to learn how to really get personal. And I don’t mean intimate. I mean reaching out and attracting an audience Here is my attempt Lois Whitman's vlog Spend time building target lists © 2009

You Need To Make Sure Your Message Is Being Heard

2009-08-17T10:07:00.003-04:00

Great to have Facebook and Twitter corporate account but what if no one is hearing you?There are probably countless things you can do to attract friends and fans but here are the initiatives you need to do over and over to make sure you have the right target audience.1-Connect your Twitter account to your Facebook page so both audiences can read your comments.2-Post comments that provoke a

Rethinking The 'Out Of Office Reply'

2009-08-10T17:52:00.001-04:00

In the world of social marketing, one would think that an Out Of Office message posted on your email is just not what the digital world is all about. Why don’t you simply say. “I hate my job so don’t bother me when I am away from the office” or “I cant be on holiday and take 20 minutes a day to scan important emails.” I don’t know about you, but when I get an Out Of

Un Social Networker

2009-08-06T16:48:00.003-04:00

It is not easy being a proponent for social networkingTake the case of HWH trying to explain the benefits of social networking to a client recentlyClient: I guess I understand why you want my company to be on Facebook and TwitterHWH: Yes, without spending a dime you can talk directly to your customers for the first time ever, you can precisely pick who those customers

Social Networking Is Coming To A Gas Station Near You

2009-08-04T13:53:00.007-04:00

I bet you are not aware of a whole new video platform for reaching your customer. It delivers 20 million customers a month that have a spare five to 10 minutes with nothing to do but hear your marketing message. Social Networking on the Internet is all about directly reaching your target audience and this is a novel approach. Check out Pump Top TV at www.pumptoptv.com, a new video concept at

You Can Be Sued For Your Comments on Twitter

2009-07-30T10:10:00.001-04:00

http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=5AA50C55146B4C8C98F903986BC02C56&tier=4&id=DBE35C0C931B41A2AF82EA37690BB5B5&AudID=3FF14703FD8C4AE98B9B4365B978201A This is not a free for all. People are suing companies and companies are suing people for their Tweet posts. Read the case of what one

Target Your Audience

2009-07-28T06:26:00.001-04:00

The most important element of social networking is to target your audience. That means you have to think about who you want to reach and then you have to spend the time going after them.It is so worth the effort. There is no other way that you can actually reach out to a specific person or demographic group for practically no money and in record breaking time.All you do is make a list of who

Live Social Networking

2009-07-27T16:33:00.001-04:00

Remember, whatever you post on any of your social networks is going to be seen by all. The word "all" is the operative word. Saturday night I attended a party in the Hamptons where I met up with a famous investmentbanker who looked a little down. I asked him why he was so preoccupied.He admitted that he had a big deal in the works. He hinted about it onhis personal blog a week ago and

The Best Thing About Social Networking

2009-07-24T06:42:00.002-04:00

It allows you to talk to people you never thought possible. Our clients are learning that too. The first time Steve Case, the founder of AOL, answered me on Facebook, I thought it was an imposter. How could this be possible? It became possible because I asked Steve a question that he was interested in and a dialog occurred.I really felt important. That self confidence helped me reach out to a few

Still Can't Believe I Made It The Western Wall

2009-07-15T11:15:00.001-04:00

I am a walking billboard for Israel. Waited too long in my life to go. Traveled around the world many times and never had a thirst to go. Went for two weeks in May and now want to return every year.

The Star Of My Blog

2009-07-14T17:38:00.000-04:00

New blog post from mobile phone!

2009-07-14T17:32:00.001-04:00

Hello, I am learning to post new blog posts via mobile phone. How great is technology?

Interesting Info You May Not Know About Flying

2009-06-03T15:20:00.002-04:00

Just like everyone else, I can’t get Air France Flight 447 out of my mind. It is the last thing I think of when I go to sleep and the first thing that comes to my mind when I wake up. I am not the only one. Many of my friends who have to travel for business and hate flying say they are experiencing the same thing. Some say they now even wake up in the middle of the night worrying about their next

Who Has Time For A Social Life?

2009-03-15T12:30:00.002-04:00

Today I am avoiding my friends. I have too much to do. Blogging, treadmill, weights, online scrabble and solitare, Facebook, Twitter, iTunes, Audible, checking MeetUps, emails, web sites, 1010 WINS, reading online newspapers and blogs, ipod audiobooks, iphone apps, tv shows, play with Coco, and Sunday night "To Do" list to prepare for the week.My life has gone totally digital. I sit behind a

The Orange Juice Indicator: Change May Be Uphill Battle For Obama

2009-03-10T12:26:00.008-04:00

President Obama’s election was, among many things, a big resounding vote for change. But is change really what the American people want or are they going to be too afraid to embrace it when it arrives?One major indicator may be Tropicana’s decision to ditch its revamped orange juice carton packaging after only a few weeks and go back to the old comfortable look consumers know. If people rise up

Memo to Bill Gates

2009-03-09T10:52:00.004-04:00

http://news.yahoo.com/s/ap/20090309/ap_on_bi_ge/buffett_economy_6Maybe you should rethink how smart Warren Buffet is after his recent remarks on CNBC. I didn't see any gems coming from him about the state of the economy.Now don't get me wrong. I am not using this space to be critical of one of this country's top business leaders. All I am saying is that in a time when we were looking for great