The Los Angeles Egotist RSS Feed

Tommy John Explores The Humorous Truth Behind Women’s “Little Adjustments”

The LA Egotist — Tue, 10 Apr 2018 17:47:18 +0000

Local

Elizabeth Banks Directs First Campaign For New Women’s Line

Tommy John’s comedic marketing tactics — from 2015’s “The Big Adjustment" to more recent work featuring actor/comedian, and Tommy John investor, Kevin Hart – have certainly helped earn favor for its growing men’s underwear business. Now with the debut of its first women’s collection, Tommy John and longtime creative agency of record, Preacher, have yet again brought the humor, enlisting famed actress, Elizabeth Banks, as director, along with production company, Harvest Films, to highlight the many grueling (bunching, riding, rolling) issues women face with their underwear in a campaign titled, “Little Adjustments".

Tommy John’s CMO, Josh Dean notes, "Women's underwear marketing has always been very serious and sexualized, so we wanted to approach the category in a refreshingly fun, relatable and authentically Tommy John way by highlighting the unique problems women face with their underwear."

The campaign seamlessly delivers, keeping in step with Tommy John’s ongoing “No Adjustment Needed” brand platform and coming to life through a :60 anthem spot and a series of shorter films which will run online initially before rolling out to TV later this year accompanied by print and out-of-home executions.

Dean continues, "Women's may be a new division of business for Tommy John, but the strong foundation of our brand remains the same.” ᐧ

Elizabeth Banks spoke out in support of the all too relatable campaign, remarking, “I loved this campaign from the beginning. The underwear issues showcased in each scene is something we, as women, have all had to deal with in some shape or form. I wanted to capture that collective sense of empathy throughout the film while still making each scenario as funny and compelling as possible.”

And capture she did. The ads are already making a big splash online, with YouTube views rapidly climbing well over the million mark.

If the Tommy John and Preacher partnership has proven anything over the past 3 years, it’s that surely no adjustment is needed.

Creative Credits:

Client: Tommy John
Founder: Tom Patterson
Founder: Erin Fujimoto-Patterson
Chief Marketing Officer: Josh Dean
Director of Brand Marketing: Brittany Holt
Senior Art Director: Fawad Khan

Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Art Director: Jimmie Blount
Copywriter: Joe Hartley
Brand Manager: Kristen Meade
Designers: Anna McCaleb & Nate James
Strategy Director Marika Wiggan
Agency Producers: Stacey Higgins (EP) & Rachel Kichler (Producer)
Business Affairs: Miiko Martin

Production Company: Harvest Films

Director: Elizabeth Banks
Executive Producer: Bonnie Goldfarb
Head of Production: Niko Whelan
DP: Tim Suhrstedt
Line Producer: Leslie Owen
Casting: Arlene Schuster-Goss, asg casting

Edit House: Cut+Run
Executive Producer: Bebe Baldwin
Producer: Cecilia Melton
Editor: Joel Miller Assistants: Nick Kondylas
Music: Marmoset Music
Mix: Dusty Albertz, TBD Post
Finish House: Finland Finish
Online Producer: Blaire Woodall
Online Artist: Nick Smith
Colorist: Marshall Plante, Ntropic

Wondros Director/Artist Oren Lavie Wins Prestigious SXSW Music Video Jury Award

The LA Egotist — Wed, 28 Mar 2018 18:23:43 +0000

Local

Wondros Director/Artist Oren Lavie has been awarded the prestigious SXSW Music Videos Jury Award for his “Second Hand Lovers.” Lavie’s music video work will also be showcased at L.A.’s Hammer Museum as part of the Flux Screening Series.

Lavie has written and directed internationally celebrated music videos and plays, along with distinguished music albums and children’s books published throughout the world.

Credits:

Title: Second Hand Lovers”
Written and Directed by: Oren Lavie
Script development: Oren Lavie and Nadav Lazar
Produced by: Rachel Vaserman, Gal Nae
Assistant Director: Harel Itscovitch
Editor: Amichy Bikovsky
Post/Color: Yaron Yashinsky
Production Manager: Nevo Jakobovitch
Artist Management & Production Coordination: Iris Avital
Choreographer: Maya Brinner
Music by: Oren Lavie

LA Marketers Judge Highly Esteemed Effie Awards

The LA Egotist — Wed, 28 Mar 2018 17:53:12 +0000

Local

LA-based marketers were among the jurors who determined the most effective marketing communications work during the 2018 North American Final Round Effie Awards judging event, held earlier this month in New York.

IDs from L-R Photo credit:
Yumi Prentice, President, David&Goliath
Jo Shoesmith, Chief Creative Officer, Campbell Ewald
Pher Luedtke, SVP, Marketing & International, Valassis Digital

"Bulletproof Junior" - Are your kids prepared for school?

The LA Egotist — Mon, 26 Mar 2018 23:36:58 +0000

Local

According to Statistic Brain, there have been 147 school shooting events in the U.S. since 2000 with 158 deaths (not including the shooter if killed) and 246 injuries.
A non-partisan social media campaign and website BulletProofJunior with a hidden message recently launched. While the website features “Bulletproof Junior” vests designed to keep children of all ages safe at school, the shocking visuals and copy draws attention to the #NeverAgain movement as well as provides a resource to engage. The campaign was created by a group of agency employees (180LA, Digitas, Y&R NY, HUGE NY, Digitas, MullenLowe LA) who were inspired by the Stoneman Douglas High School students and wanted to use their skills for good.

The hallmark of the campaign includes bulletproof vests for “sale,” which feature steel inserts to prevent AR-15 bullets from entering. The toddler version plays nursery rhymes, while the teen version features integrated Bluetooth speakers.

Prices for the vests reflect the dates of real school shootings and their respective age groups. For instance, the toddler price of $1,214.12, is for Dec. 14, 2012, the day of the Sandy Hook Elementary school shooting that left 26 dead.

When individuals select the “buy” button, the real message is revealed asking them to take action. Participants enter their zip code which automatically populates a tweet directed to his or her Senators, imploring them to take action. In addition to tweeting at Senators to make change, website visitors can sign up to vote, donate blood through the American Red Cross or donate to March for Our Lives.

Credit List

Campaign: BulletProof Junior

Art Direction & Design - Jason Murray (Y&R NY)

Design - Yugendu Vyas (180LA)

Copywriting - Caleb Couturie (180LA), Chris Puma (HUGE NY)

Strategy - Harley Garner (Digitas)

Account & Production - Davina Hamilton (Digitas)

Development - Rudy Perez (MullenLowe LA)

Wondros Welcomes Celebrated Executive Producer Sophie Gold

The LA Egotist — Mon, 26 Mar 2018 23:20:40 +0000

Local

Los Angeles-based Wondros welcomes acclaimed Executive Producer Sophie Gold to the company’s leadership team. A strategic self-starter, Gold brings extensive experience while aligning with Wondros’ creative approaches to inform culture and inspire change through branded content and beyond.

Gold is celebrated throughout the industry for her exceptional skills in commercial production and new business development in advertising. She is gifted with a natural eye for spotting Directorial talent. She intuitively knows how to nurture Directors and provide exceptional career management, garnering the right opportunities for them in commercials, branded content, TV, film, etc. Gold has led teams across multiple territories with a proven track record for elevating businesses on both coasts. She has successfully fostered Director relationships and cultivated creative divisions, while producing numerous commercial campaigns for international brands around the world, including an incredibly successful partnership with Nissan on the “Star Wars” franchise for the launch of “Rogue One: A Star Wars Story.” With a keen talent for driving revenue, increasing brand recognition and client retention, Gold brings a wealth of opportunity to Wondros in curating key industry relationships with global brands, ad agencies and talent.

Ntropic Welcomes Dave White as Head of CG Across All Studios

The LA Egotist — Mon, 26 Mar 2018 22:39:51 +0000

Local

Dave White joins NTropic during a period of rapid growth to bolster their VFX offerings.

Cementing its position as a creative studio capable of providing superior VFX services, Ntropic has appointed Dave White as Head of CG in its New York, Los Angeles and San Francisco offices. White joins the team having previously worked with studios including Psyop, Mass Market, and MPC where as Head of CG he oversaw Los Angeles and New York departments as well as global offices in India.

As Ntropic expands its VFX capabilities, White’s passion, knowledge, and experience will be a valuable asset in ensuring that the studios employ not only the most talented artists, but the most fulfilled. “I want to see people really happy and excited to come to work, and set them up to succeed in an environment where they will take on new challenges, work on projects that inspire them, and grow as an artist and individual,” White says.

For clients, the hiring of White means that their projects will be handled with precision and efficiency that will allow them to rest easy and be confident in the final product throughout the process. “We want Ntropic to continue to be known as a place where every artist is an assassin and master of their craft enabled with high-end tools,” says White who has supervised many large, complex campaigns over the years.

White is based at Ntropic’s Los Angeles office but will bring guidance to teams in all offices, and add valuable insight to projects for clients around the country.

PSA For Veterans For Gun Reform

The LA Egotist — Mon, 26 Mar 2018 22:34:08 +0000

Local

Veterans For Gun Reform PSA from MIKE TEEVEE on Vimeo.

Cut+Run and Editor Ben McCambridge are part of a creative team including Writer/Director and Veteran Kyle Hausmann-Stokes and Producer Ellen Utrecht who have united to craft a persuasive and moving PSA for Veterans for Gun Reform. The PSA stars military veterans of all genders, ages, ethnicities and military backgrounds. Their message is clear, “...we carried the M4/M16, we know its power first hand, and there is no reason it should be for sale in this country.”

When it comes to national security, we often look to military veterans for leadership and informed opinions. With domestic mass shootings now claiming more lives than any other form of terrorism, and in the wake of yet another senseless school shooting in Parkland, Florida, the voices of military veterans carry more weight than ever. The debate on gun control is complicated. And there are many citizens who feel it may be somehow un-American or unpatriotic to support a ban on certain firearms.

But it’s not.

And hearing this message from those who have served in the armed forces can be at once inspiring, reassuring and empowering.

Production Company: MikeTeevee

Writer/Director: Kyle Hausmann-Stokes

Producer: Ellen Utrecht

Cinematographer: Sean Conaty

Production Design: Paula Loos

Production Manager: Jordan Levine

Editorial: Cut+Run

Editor: Ben McCambridge

Managing Partner: Michelle Eskin

EP: Amburr Farls

Producer: Evan Cunningham

Music: Human Music

Color: Beau Leon, Framestore,

Still Photography: Audrey Ma

Design: Noisey

Durable Goods Signs Director Liz Hinlein

The LA Egotist — Mon, 26 Mar 2018 22:28:11 +0000

Local

Venice, CA-based production company Durable Goods has signed director Liz Hinlein for U.S. commercial representation. As an accomplished director and cinematographer with over two decades of experience pioneering as an award-winning female voice across advertising, feature film, music video and VR work, she continues to discover and embrace news ways to bring stories to life, no matter the medium. Bringing an eye for visually-stunning storytelling, she has helmed spots for such top brands as Dove, Lifetime, Revlon, Gillette, Maybelline, A&E, MAC Cosmetics and numerous others. Hinlein fuses her background in beauty and sports to artfully showcase dynamic performances and personalities, which can be seen in a recent promo she did for the U.S. Women’s Soccer League that went on to be featured on the cover of Variety and was exhibited on a major billboard on Sunset Blvd. in Los Angeles.

Her debut feature film Other People’s Children endured a successful festival run and earned multiple awards, and it is now available for streaming on Amazon Prime and iTunes. Most recently, the VR film she directed for Accenture “Behind the Style” won the award for “Best Branded Content/Commercial” as part of VR FEST at 2018 CES. The piece blends an interactive VR fashion shoot with virtual commerce and a branching narrative.

Hinlein made a name for herself after shooting a series of art films for MAC Cosmetics, which caught the eye of Revlon, who brought her on for her first advertising campaign launching her in the commercial space. Throughout her career, she has worked with a wide-range of international production companies, including Believe Media and Mirror Films. Hinlein’s background as a cinematographer, gleaned from her on-set experience and MFA in Cinematography from The American Film Institute, informs a heightened technical prowess on set and confidence to explore new approaches. She constantly challenges herself to embrace new styles, technologies and mediums in filmmaking and brings contrasting sensibilities to prevalent genres to reinvent classic approaches.

Bullitt Signs Director Spiro Razatos

The LA Egotist — Mon, 26 Mar 2018 22:23:08 +0000

Local

Bullitt has signed noted Automotive/Action Director Spiro Razatos for exclusive representation in the branded content and advertising space. Razatos worked alongside Bullitt Co-Founders Joe and Anthony Russo as a Second Unit Director on Captain America: Civil War and The Winter Soldier, and with Justin Lin on the Fast and Furious franchise. His extensive experience in designing and capturing action-driven narratives makes him a perfect fit for Bullitt’s work in the branded arena.

Bold, complex, high-stakes visuals are an essential part of everything Razatos’ touches, and a hallmark of his dynamic career. Razatos’ high-profile feature credits include the Transformers: The Last Night, Kong: Skull Island, and X-Men: First Class, to name just a few. He has directed second unit for nearly 75 features, and is also a renowned and award-winning designer and performer of complex stunts with nearly 200 film and television credits to his name.

Locals Only: From Made Men to Mad Men: Steve Schofield’s A Colorful Arrangement

The LA Egotist — Tue, 13 Mar 2018 21:01:57 +0000

Local

Steve Schofield, Partner/EP of ModOp Films discusses Schofield’s Flowers, then and now, and a life steeped in storytelling from the streets of Chicago to the boulevards of Hollywood.

WHAT IS SCHOFIELD"S FLOWERS?

My grandfather “Big” Bill Schofield owned Schofield’s Flowers, which supplied all flowers for O’Banion’s funeral, the funeral flower wreaths for the victims of The Saint Valentine’s Day Massacre. If you’ve watched Boardwalk Empire, you know it. I grew up in the shop, delivering flowers to Sam Giancana better known as Sammy G by me and my dad. He was like an uncle...a fearsome uncle, but he was great to me. The flower shop wasn’t just a place that catered to the crime families -- politicians, sportscasters, and newscasters, all came to our shop. The place was right around the corner from a police station and when things got busy, my dad would call the desk sergeant at the station and the cops would drive over and help deliver flowers. Later, my dad was convicted of bookmaking but I was told he went to “Flower School” for a year. It was Sandstone, the same place the Watergate guys ended up. As a kid, that seemed like a reasonable explanation. It wasn’t until we were going to his funeral, that my mom confessed the truth...because she knew that there would be people from all walks of life there (two thousand or so!) and she wanted to beat them to the information! So, my life has been filled with crazy stories of some of the most infamous characters in Chicago’s history, and I’ve been working on writing them down for many years. Today, Schofield’s Flowers is a place for many forms of storytelling, a recently published book, a podcast, merch and more. This is a greenhouse lab that develops things I’ve seen and done. https://www.schofieldsflowers.com

HOW DID YOU END UP IN THE AD INDUSTRY?

I was a cop with the Chicago force for seven years and during that time I made a film for banks in the greater Chicago area about how to act during a robbery. I was always a huge fan of television and loved directing and acting in this film. My sister, whose boyfriend lived with John Belushi, encouraged me to act. She said I had been doing it my whole life, so why not do it officially? I studied improv under the late, great Del Close at the Improv Olympics. There I met people in the advertising industry who encouraged me to become a rep. I did that by day, and did my police shifts at night...eventually, I left the force to become a fulltime rep, then Executive Producer, eventually helping to start and run many companies including ModOp Films where I am currently Founder and Partner.

HOW DID THAT INFLUENCE WHAT SCHOFIELD'S FLOWERS HAS BECOME?

Well I’ve been involved in many forms of media - commercials, film, TV, branding - for some time, so the current-day Schofield’s Flowers is the culmination of my history and professional experience. Now that storytelling can be found in so many forms and places, this just seemed like the perfect moment to bring it all together. Working on these stories over the years has always gotten me through rough patches - and I am having a blast now that I can finally share them and expand on the idea of a place that was once the cornerstone of a community. And, yes, I do know how to arrange flowers.

WHAT'S THE PODCAST ALL ABOUT?

It’s a video podcast where I talk to people I know about the things they love to do. People like Jeffery Plansker - legendary director and creative director - who has taken his appreciation of bespoke clothing and opened The Bloke in Pasadena, which is absolutely stunning. He’s an example of someone who is always doing, always creating, a renaissance man who has a fucking massive understanding and passion for a bygone era of style. Well, not bygone because he’s a major force in bringing it back!

IN ADDITION TO THE PODCAST, YOU RECENTLY LAUNCHED A BOOK - AND HAD A SIGNING AT THE MOB MUSEUM. WHAT'S IN THE BOOK AND WHAT WAS THE EVENT LIKE?

Scof on Scof: A Colorful Arrangement of True Crime Stories is a collaboration with Joe Chilco, a features three stories and illustrations, with a cover made from cocktail coasters…a nod to prohibition. We released the book officially at an event in Hollywood where we transformed part of the bar Sassafras into a flower shop, with a police line-up and a speakeasy in the back. Then, we went to Vegas to the Mob Museum. This place is incredible - amazing history, and interactive exhibits about crime and crime families. I was there for a book signing and also a Facebook live event on the 89th anniversary of the infamous St. Valentine’s Day Massacre and the sixth anniversary of the Museum. If you are ever in Vegas, this place is a must visit.

WHAT ELSE IS ON THE HORIZON?

We have a comedic episodic script “Gunn’s And Rose’s” which is a current day story about two gay Schofield cousins that have to beat feet out of Chicago to Miami after someone burned down their shop, that we are in development conversations about right now. And ModOp Films, soon to be MOR (“We Are MOR”) is super busy producing advertising and brand sponsored projects of all kinds, with amazing talent and awesome clients. So, I hardly sleep but I am having the time of my life.

In the end, I credit my dad for my creativity because he was an amazing designer/florist and one of the funniest guys ever! That’s where I got my personality from for sure; from my dad and from the characters that hung out in our shop.

Ewan McGregor Joins RSA Films For Commercial Representation

The LA Egotist — Tue, 13 Mar 2018 20:44:37 +0000

Local

A formidable talent on both sides of the camera, McGregor takes his storytelling expertise to commercial directing

RSA Films welcomes filmmaker Ewan McGregor for commercial representation globally. The acclaimed film, theatre and TV actor, who won a Golden Globe this year for Best Actor in FX’s “Fargo,” is also a natural behind the camera. His directorial credits include feature film American Pastoral which he starred in with Jennifer Connelly and Dakota Fanning, and the original short film “Bone,” part of Time Out’s “Tube Tales” series based on the true-life experiences of London Underground passengers. The news was announced today by Jules Daly, President, RSA Films.

McGregor first gained worldwide renown as an actor for his BAFTA-winning role in Trainspotting (1996). Some of his other most well known acting credits include T2 Trainspotting, the Star Wars prequel trilogy, Moulin Rouge!, Big Fish, Angels and Demons, The Ghost Writer, Salmon Fishing in the Yemen and Beauty and the Beast. He received Golden Globe nominations for both Moulin Rouge! and Salmon Fishing in the Yemen. He’s also starred in theatre productions of Guys and Dolls and Othello. And in 2016, BAFTA honored him with the Humanitarian Award.

Backyard Signs Director Daniel Sheppard

The LA Egotist — Tue, 13 Mar 2018 20:38:32 +0000

Local

Marina del Rey, CA-based production company Backyard has brought on comedy director Daniel Sheppard for U.S. commercial representation. Daniel is a borderline-obsessive commercial director who knows more about ads than he does about film and TV. Audiences around the world (but mostly in Canada) have laughed at his spots for such top brands as Wendy's, Advil, GMC, Walmart, Classico, Microsoft, Sprint, Canadian Tire, and Tim Hortons. Daniel is also the creative mastermind behind the satirical spin-off of the Cannes Lions: “The Dannes Lions.” Despite the lack of rosé and yacht parties, The Dannes Lions have racked up spot submissions from many top ad agencies, and has gained industry media attention. To this day, many real Dannes Lion trophies sit behind La Croix-filled mini fridges worldwide.

Notes Chris Zander, Managing Director of Backyard, “Something about his reel makes me laugh.”

Adds a Creative Director from TAXI Toronto, “He actually says 'Lights, Camera, Action' before each shot."

“Daniel Sheppard is definitely a director,” further adds a Producer at RPA LA.

Daniel accidentally wandered into the advertising world as an agency producer in Nebraska. He kept himself sane during the endless winters by wearing multiple hats as a writer, editor, director and producer. He later stepped into the commercial directing limelight when he won a national ad creation competition for Chipotle that garnered millions of views online, was among the top 20 most viewed videos on YouTube in 2009, and proved that there is true value in a love for burritos. The success of the video did not lead to free guac, but it did lead to Chipotle funding a scholarship for creative excellence in his recognition at his alma mater.

Daniel is bilingual in Spanish and English, but neither very well the older he gets. When he’s not on set, you can find him making short silly videos of his own, watching stand-up, competing in game shows, playing a mean game of table tennis, exploring new hobbies like photography, cooking or martial arts, listening to music and podcasts, or wasting too much time on social media.

In addition to his new responsibilities at Backyard, Daniel continues to direct award-winning spots out of Toronto-based Partners Film from his home base in Long Beach, CA.

Zambezi hires former 72andsunny Business Development Director Alexandra Gardner

The LA Egotist — Tue, 13 Mar 2018 20:31:19 +0000

Local

New Director of Business Development Joins Award-Winning Full-Service Creative Agency as It Continues Rapid Growth

Zambezi CEO Jean Freeman recently announced that the agency has hired former 72andsunny Business Development Director Alexandra Gardner. She joins Zambezi as Director of Business Development and will oversee the agency’s ability to manage an increase in high-value business opportunities. Gardner reports directly to Freeman. She joins the agency as it recently has been named lead creative agency for Venmo, and has won assignments for Qantas and Bravo. Zambezi also has expanded its operations, doubling its footprint in its Culver City offices.

Included in Gardner’s charge will be the growth of the mainline agency, and its female consumer insights engine - Zambezi X - which works with Nike Women, among others.

Gardner started her career in business development at mcgarrybowen in New York City, where she participated in account wins such as Bud Light, FiOS, P&G Aussie Hair care, Reebok, Honda, and United Airlines and helped launch the agency’s London and Dusseldorf offices. She then moved to BBDO’s flagship office in New York as an account executive working on Gillette and Belvedere brands, eventually segueing into new business at the agency, helping land Wells Fargo, CVS, SAP, American Family Insurance, and all of the Bacardi Limited Portfolio. She joined 72andsunny in 2015 just as the L.A. creative shop began its meteoric rise, nabbing brands such as Coors Light, eBay, Infiniti and Uber.

Mudbound Director Dee Rees Joins Anonymous Content for Commercial Representation

The LA Egotist — Thu, 01 Mar 2018 22:13:31 +0000

Local

Production and Management Company Anonymous Content is excited to announce director Dee Rees has signed for commercial representation in the US and UK. The news kicks off a groundbreaking 2018 for Rees, whose feature drama Mudbound has been met with sweeping praise and four Academy Award nominations, including two historic nods: Best Adapted Screenplay (for co-writers Rees and Virgil Williams), making her the first African American Woman ever to be nominated for Writing; and for Cinematography, with DP Rachel Morrison becoming the first woman nominated in that category.

Now streaming on Netflix, Mudbound explores the racial divide of the post-WWII South with sharp commentary and heart-wrenching results. Starring Mary J. Blige, Carey Mulligan, Garrett Hedlund, Jason Mitchell and Jason Clarke, the film is set in the segregated Mississippi Delta, and tells the epic story of two families pitted against a barbaric social hierarchy and an unrelenting landscape as they simultaneously fight the battle at home and the battle abroad.

An alumna of New York University’s graduate film program and a 2008 Sundance Screenwriting & Directing Lab Fellow, Rees’s first feature Pariah premiered at Sundance in 2011 and won Excellence in Cinematography Award for the festival’s U.S. Dramatic competition. Pariah went on to be honored with the John Cassavetes Award at the Independent Spirit Awards; the Gotham Award for Best Breakthrough Director; and Outstanding Film –Limited Release at the GLAAD Media Awards.

Rees’s other work includes HBO film Bessie about the life of singer Bessie Smith, which won four Primetime Emmys, including the award for Outstanding Television Movie. She has also written and directed TV episodes for Fox’s smash-hit Empire and ABC’s miniseries When We Rise, about the history of the modern gay rights movement. Rees’s upcoming film projects include FilmNation’s An Uncivil War, which tells the story of feminist activists Gloria Steinem (Mulligan) and Florynce "Flo" Kennedy's efforts to ratify the Equal Rights Amendment; and a re-teaming with producer Cassian Elwes in adapting Joan Didion’s political thriller The Last Thing He Wanted for the big screen.

The Power Is In Your Hands: Merman & Director Brad Turner Unite with Ogilvy on IBM Mobiles Interactive Film Outage

The LA Egotist — Thu, 01 Mar 2018 21:50:30 +0000

Local

Turner, Director of 24, Homeland & Designated Survivor, Helms Take-Action Experience

Mobile technologys impact on humanity comes to life in IBM Mobiles Outage an interactive thriller created in partnership with Merman and directed by Brad Turner for agency Ogilvy. Director of Homeland, 24, and Designated Survivor, Turner applies his talent for high intensity narratives and passion for innovation in this one of a kind interactive film which premiered at the Mobile World Congress in Barcelona and can be experienced here: https://www.ibm.com/mobile/takeaction/

Working alongside Ogilvy, we helped concept and execute the script using an episodic television approach. We shot the interactive film over two days in Vancouver, employing an experienced TV crew and one of the worlds most accomplished and respected directors of action thrillers, Brad Turner, says Kira Carstensen, Global Managing Partner of Merman, a studio working in all areas of entertainment, from award-winning TV and film to the next generation of branded entertainment. Ogilvy was an incredible partner in developing a unique user experience that is a reflection of their visionary client, IBM Mobile, and the technology they create.

In the film, an engineer faces a citywide blackout on her first day on the job. Its a massive storm, with equally massive impact where mobile technology plays a critical role to saving lives and fixing the crisis. Viewers are able to explore different aspects of the dramatic story in an interactive take action format, which puts them in the drivers seat to create their own film based on decisions made along the way. Seven films are woven together to uncover the full story, allowing for multiple experiences. The apps and action may be simulated, but the capabilities are real.

Agency: Ogilvy
Executive Creative Directors: Keith Anderson, George Tanenbaum
Associate Creative Director: Juliane Hadem
Senior Copywriter: Gregory Kissler
Senior Art Director: Simon Woodham
Senior Producer: Joe Maire
Account Director: Olivier Sentucq
Management Supervisor: Erica Ortmann
Account Supervisor: Halle Mizrahi
Senior Strategist: Lynette Wong
Executive Digital Producer: Sara Vargas
Director of Music: Karl Westman
Business Manager: Camille Crenshaw

Production Company: Merman
Director: Brad Turner
Global Managing Partner/EP: Kira Carstensen
Head of Production: Amy Kaemon
Head of Business Affairs: Kim Darwin
Producer: Jessica Petelle

VFX/Post: MPC

Composer: Jamie Forsyth

Jägermeister Awards Digital Business to Design and Innovation Shop, Firstborn

The LA Egotist — Thu, 01 Mar 2018 21:41:25 +0000

Local

Jägermeister, the #1 selling imported liqueur in the United States and 8th largest premium spirit brand in the world, has selected NY design and innovation company, Firstborn, as its digital agency of record following a competitive review that kicked off in October 2017. The brand is looking to Firstborn to drive awareness, relevance and engagement through digital.

Ogilvy & Mather held digital duties prior. Other partners for the spirits giant include global lead agency, Opperman Weiss, Integer for POS, and Cross Media for media duties.

The decision to bring on a new digital shop follows Jägermeister's launch of a new brand platform— the first major rebrand in its 80-year history — which targets the millennials and focuses on Jägermeister’s “spirited irreverence and product perfection”, as well as its rich German heritage.

On choosing Firstborn, Heather Kozera, VP, Integrated Marketing & Services for Mast-Jägermeister US remarked, "We are a brand that likes to be first—so we were looking for a digital partner that could not only conceive of, but execute, technologically-driven ideas that would push the norm and bring innovative thinking to our marketing.”

This is something Firstborn is certainly no stranger to.

The shop is regarded for its digital work and product innovation for mega brands like PepsiCo, Supercell and S&P Global, as well as notable VR experiences for Mountain Dew, Chevron, Patron and Amazon’s Audible.

The Jägermeister win follows a string of new business for Firstborn, which picked up lead digital roles for Lafayette 148, Tauck and NYU Langone in 2017.

Rape Victims Are Forgotten on Warehouse Shelves in New PSA

The LA Egotist — Sat, 24 Feb 2018 21:34:57 +0000

Local

Every 98 seconds, someone is sexually assaulted in the United States. One of the biggest barriers to justice for survivors is decades worth of untested rape kits. A brutal new PSA says that the untested rape kit backlog has the same effect as putting the victims themselves on the shelf.

In the aftermath of a sexual assault, a victim who choses to undergo an exhaustive and invasive forensic evidence collection examination—often referred to as a rape kit—expects the kit will be tested and the evidence used to prosecute the attacker. Victims and the public alike assume those kits are tested; when in fact there is a backlog of hundreds of thousands of untested rape kits, sitting on shelves in warehouses for months, years, even decades while perpetrators remain free to commit other sexual assaults.

The national campaign, “Shelved,” was developed by new agency Invisible Man, founded by former Y&R creative Rachel Howald. It was created for Mariska Hargitay’s Joyful Heart Foundation in partnership with Viacom Velocity. The PSA seeks to draw awareness to the rape kit backlog to encourage legislative reforms to improve the handling of rape kits, to eliminate the backlog, and to ensure it never happens again.

Shelved was directed by famed filmmaker and cinematographer, Ellen Kuras, who is best known for her work on the film Eternal Sunshine of the Spotless Mind and recent directing work on Ozark. In an industry where fewer than 7% of directors are women, Kuras is an unprecedented three-time winner at Sundance for Best Dramatic Cinematography and her documentary feature film ‘The Betrayal’ was awarded an Emmy Award and an Academy Award nomination for direction.

Learn more about the End the Backlog campaign at endthebacklog.org.

Station Film Welcomes Director Sarah Chatfield to the Roster

The LA Egotist — Sat, 24 Feb 2018 00:18:58 +0000

Local

Her work includes acclaimed fashion films, commercials & music videos.

Station Film welcomes director Sarah Chatfield to the roster for commercial representation in the U.S. A dynamic visual storyteller inspired by both classic and modern fashion photography and film, Chatfield’s work embodies polished glamour and raw cinematic naturalism. Her style shines through in commercials for adidas, Credit Suisse, Nike and Huawei, and fashion films for YSL and Eudon Choi which have screened in museums and galleries worldwide and been featured in publications such as Vogue, iD and Dazed & Confused. The news was announced recently by Stephen Orent, Managing Partner, Station Film.

Chatfield travels frequently between London and Los Angeles, but calls Los Angeles home. She is represented by Friend for the UK

Mistress' Latest for E! Network's The Royals

The LA Egotist — Fri, 23 Feb 2018 21:10:29 +0000

Local

E! recently teamed up with L.A. agency Mistress to create special Valentine's Day and President's Day promos. The spots promote E!'s hit original series The Royals, which returns for its salacious fourth season on March 11.

In this Valentine's Day promo for the show, Queen Helena, Elizabeth Hurley, opens outrageous gifts from some of her biggest celebrity admirers, including Taylor Swift and Oprah.

In this comic promo, Hurley's character Queen Helena trolls president Donald Trump by rattling off a list of "fake news" stories that are "definitely not true" about his recent visit to Europe. The spot breaks on TV and online today.

Mistress Creds:
Executive Creative Director, Partner: Scott Harris
Creative: Adam Wagner
Creative: Elizabeth Levin
Director of Production: Dave Horowitz

Production Company: Only Child
Director: Peter Lydon
Executive Producer: Charleen Manca
Producer:Joan Babchak
Director Of Photography: David McFarland

Editorial & Post: Bastard Productions
Editor: Rob Henry
Color:James DeOliveira

Madison + Vine Nabs VaynerMedia’s Matt Seigel as Partner, Managing Director

The LA Egotist — Fri, 23 Feb 2018 20:56:49 +0000

Local

20-year advertising and entertainment veteran will expand advertising practice

Madison + Vine has tapped Matt Seigel as its first Partner and Managing Director, responsible for overseeing and helping grow the company’s quickly expanding advertising practice. He will report into founder and CEO, James Shani.

Seigel was most recently SVP and Head of the L.A. office of VaynerMedia, where he launched and grew the agency’s West Coast office. He brings over two decades of experience across advertising and entertainment, having worked with brands including Apple, Toyota, Mattel, Turner and NBC Universal. The appointment reflects Madison + Vine’s growth as a creative company uniquely positioned at the intersection of advertising and entertainment, and its ongoing investment in A-list talent.

“Matt is widely known as the rare breed of ad executive with strategic, creative, client service and tremendous leadership chops,” said Shani.

Seigel had been with VaynerMedia since 2014. Previously, he was a key leader at digital startup EQAL, which was sold to Everyday Health in 2012. There, he managed Effie-winning campaigns for brands including Walgreens and Kraft Foods and helped launch media brands including LaurenConrad.com and Makeup.com. Seigel began his career as an entertainment executive and producer, overseeing the development and production of projects across a variety of studios, including Universal, Sony, and 20th Century Fox.

RSA Films Welcomes Rising Star Matthew K. Firpo

The LA Egotist — Fri, 16 Feb 2018 02:43:26 +0000

Local

RSA Films
has signed accomplished filmmaker Matthew K. Firpo for commercial representation worldwide. He’s directed spots for Tinder, Snapchat, fashion films for Suitcase Magazine and a Super Bowl commercial for Chase Bank. Refuge, his award-winning documentary short about the Syrian refugee crisis, garnered rave reviews as a riveting human rights chronicle and premiered at SXSW.

Firpo graduated from NYU’s Tisch School of the Arts in 2012 where his thesis film paved the way for his first commercial work with Tinder, helping legitimize the world’s most popular dating app; his series of spots won him Best Director at the Adweek Watch Awards. Through his own shop, Magna Carta, he went on to direct a vast range of commercial projects, short films and integrated campaigns. He landed on the radar of Forbes, which featured him in the prestigious ‘30 Under 30’ last year.

During the height of the European Refugee Crisis, Matthew spent a month in Greece creating The Refuge Project, a multimedia chronicle of human stories from the frontlines; working with a volunteer team of artists, he spent a month on location speaking with refugees and their families about their experiences leaving home.

Refuge made its worldwide premiere at SXSW; its busy international festival run also included IndieFest, Camerimage and the Santa Barbara International Film Festival where it won Best Documentary Short.

UNICEF reached out after seeing Refuge and enlisted Firpo to document human stories from local organizations working on the frontlines in some of Jamaica’s most dangerous neighborhoods. The result, Making Peace, an acclaimed documentary short working to end gang violence and sexual violence against women. Firpo calls his most recent documentary short, Dreamers, a “spiritual successor to Refuge.” It was shot on the Mexican-Guatemalan border and is about Central American migrants and asylum seekers trying to reach the North. It’s currently in post-production.

In the feature film realm, Firpo, and his writing partner and cousin Ryan, wrote the original screenplay Ruin, No. 1 on 2017’s The Black List. Ruin is a post-WWII drama about a nameless ex-Nazi Captain navigating the ruins of post-war Germany, determined to atone for his war crimes by hunting down the surviving members of his former SS death squad with the help of a desperate, young camp survivor. The film is slated for production in 2018 and will star Gal Gadot, with Justin Kurzel (Macbeth) directing.

Firpo says, “For me, working as a director, photographer or screenwriter, the purpose is the same—to change the way people see the world, through the telling and sharing of stories that matter. Whether its sports, fashion, cars or social causes, the work I’m most passionate about is based in capturing the world in bold new ways. I want to chase work that people will never forget.”

Black Label Content Founder Joseph Uliano & Director Paul Feig Bring the Laughs With a Touch of Hollywood Flair in ABC's 2018 Oscars Campaign

The LA Egotist — Fri, 16 Feb 2018 02:35:37 +0000

Local

With the highly-anticipated 90th Oscars telecast airing on March 4th, 2018 on ABC, Black Label Content Founder/Executive Creative Director Joseph Uliano and Director Paul Feig bring the laughs with a touch of Hollywood flair in ABC’s 2018 Oscars campaign. The spot comically highlights the infamous misreading of last year’s “Best Picture” winner and host Jimmy Kimmel’s Return to the Oscars, featuring Warren Beatty with Kimmel at the center. This marks the third collaboration between Fieg and Uliano on the Oscars campaigns (Ellen in 2014, Jimmy in 2017, Jimmy in 2018). This also marks the 7th consecutive Oscars campaign by Black Label Content.

The Oscars - Envelope from Black Label Content on Vimeo.

Credits:
Client: ABC’s Oscars®
Spot Title: “Jimmy Returns”

Network: ABC
Executive Vice President, Entertainment Marketing: Rebecca Daugherty
Senior Vice President, Creative: Jill Gershman
VP, Production: Bob Schefferine
Director of Production: Chris O’Hara
Director Design: Lucas Aragon
Lucas Aragon: Kevin Anderson
Associate Director, Special Projects & Production: Sandy Christmas
Sr. Manager of Production: Meg Tyra
Sr. Manager of Post Production: Steve Burch
Manager of Production: Christine Sparks
Pilot Creative Director: Brenda Lau
Editor: Carlos Almonte

Production Company: Black Label Content
Director: Paul Feig
Founder/ Executive Creative Director: Joseph Uliano
Producer: Norm Reiss
Director of Photography: Autumn Durald
Production Design: Patrick Lumb

JOB SEARCH >> Monigle

The LA Egotist — Fri, 16 Feb 2018 01:16:22 +0000

Local

Monigle
Creative Director, Copywriting & Verbal
Type of work: Full-Time
Location: Denver, CO
Company URL: https://www.monigle.com/
Date Posted: February 14th, 2018
Description:
It is an exciting time at Monigle as we continue to grow and build strong, innovative teams. We are currently looking for a Verbal Creative Director to join us.

The Verbal team at Monigle is a small, agile group of creative writers and strategists who help brands find their voice, start conversations and tell their story to the world. This is an opportunity for a proactive creative director to lead the way for a unique new team that is ready to make a mark with great copywriting and impactful verbal branding.

The role:

- Lead the charge for the Verbal team, including growth and overall creative direction
- Provide oversight and leadership for all Verbal projects, including brand voice, messaging, naming, content creative workshops and more
- Collaborate with other Directors across Monigle to drive the integration of Verbal with the other work we do and deliver
- Lead Verbal sales initiatives and be the voice of Monigle’s communication expertise for new business, clients and industry initiatives
- Manage a small, growing team of writers and strategists who are passionate about brand voice and content
- Actively identify and close opportunities that broaden and diversify the experience and the creative work that we produce
- Highly engage in Monigle culture, and impact the overall Monigle vision and direction

The skills we’re looking for:

- Creative writing chops: Your number-one skill is crafting engaging, creative copy—and you have professional writing samples to prove it
- Confident leadership: You’re the type of person who grabs the reins and runs with ideas, with the passion, drive and ability to carve a direction for our evolving team
- Client-facing expertise: The opportunity to share your expertise excites you; you excel at leading group conversations and running creative workshops with clients to help them understand the value of great copy and verbal strategy
- Passionate about language and brands: Linguistics and language fuel your creativity, and as a result you have a clear point of view on how great copywriting and verbal strategy impacts brand experience

Requirements:

- Minimum 7 years in a creative leadership role with an emphasis on writing, verbal identity and/or communication (copywriting, verbal, messaging, content marketing, etc.)
- An energetic, passionate leader who is excited about the opportunity to shape and direct a new team

How to apply:
Sound like a good fit? Please send a resume, brief cover letter and writing samples to sschweitzer@monigle.com, and mention "Verbal Creative Director" in the subject line.

Indie Agencies Call Out the Best Automotive and Finance Super Bowl Ads

The LA Egotist — Thu, 08 Feb 2018 19:37:40 +0000

National

The Egotist asked Indie Agencies from across the US to break down the best Super Bowl ads by category. Our final installment covers the Automotive and Financial Services categories. Thank you to the agency strategists and creatives who did their homework during Super Bowl parties and reported back to us. To read more about what moved our critics in the CPG category, check out our first story in this series. Our second installment included Beer, QSR and Food and Beverage Super Bowl ads.

Jeep Wins the Automotive Category

Alec Beckett, Creative Director, Nail Communications, Providence, Rhode Island thought the Super Bowl’s car ads were all over the map:
“From the over-the-top macho Mercedes drag race to the schmaltzy “buy a Hyundai unless you want children to get cancer.” Dodge couldn’t decide whether they wanted to be wacky, rock ‘n roll with their Viking spot (clearly an awkward edit after they didn’t make the Super Bowl) or earnest and deep with the questionable use of MLK to sell pickup trucks.

Toyota also seemed to be randomly throwing darts trying to hit the right tone. They went hard for the heartstrings with the odds-of-winning-a-medal Paralympic spot. Then socially-conscious comedy with the rabbi, priest, imam and monk (Toyota brags of being an Olympic sponsor but has the group going to some generic football game?)
Two auto brands did movie tie-ins. Lexus with Black Panther was a generic 2+2=3 partnership. While Jeep did it better with their Jeff Goldblum turning the tables on the T-rex Jurassic Park homage.

Though not a homerun—and perhaps a bit too “inside baseball”—the best car ad of the night for me was the Jeep “Here’s your manifesto.” spot. When your product can do amazing things, maybe the best answer is to show it doing amazing things.”

Andy Grayson, Director of Strategy for Richmond-based creative agency, Arts& Letters Creative Co. was also a fan of Jeep’s Super Bowl spot.

“Jeep really stood out in the automotive category this year by doing what more companies should do: stay true to your brand. While other car companies in the Super Bowl used a lot of borrowed interest this year, Jeep, for the most part, brilliantly predicted other carmakers would do just that and ran spots that skewered the lofty car ads we’re so used to seeing. Jeep played it straight, owning their brand’s off-road identity. Arnold’s quiet “Anti-Manifesto” spot was sharp in its simplicity and was pretty much 180-degrees awa from Ram’s “Built to Serve” that borrowed Dr. Martin Luther King to try and make a statement yet ended up falling flat and setting Twitter ablaze – not in a good way.”

David Mathathia, Chief Strategy Officer, Fitzgerald & Co, Atlanta said that the auto brands chose Meaning Over Metal to make a statement during the Super Bowl.

“From diversity and inclusion, to equality, to defying odds, to tackling childhood illness and even (questionable) use of a civil rights icon, the OEMs were about letting us know what they stand for and less about what they sell. It’s not unusual to use this platform to (re) establish a brands’ meaning in the hearts and minds of a hundred million people but these were some weighty issues. It was an interesting move given the instability of the world around us but continues a trend of heartwarming over heart pounding in the auto category.

And while some of these messages connected, I can’t help but wonder when it’s time to get back to cars being cars? That Stinger ripping around the track from Kia sure looked hot and the Jeep Anti-Manifesto (which was a manifesto) simply celebrated what makes a Jeep, a Jeep. Both made me want to drive.

There’s a way to mix belief, spectacle and product that’s right for the Super Bowl…it’s been done brilliantly before, and hopefully more in the future.”

Financial Services: Still working at age 85: Funny or Not So Funny?

Craig Mikes, Principle & Executive Creative Director at Austin-based, Proof Advertising:

“The financial category has always been thought provoking, albeit a bit stuffy. They’d run the types of spots you’d see at televised golf events – giant firms providing advice in return for fees to the wealthy who could afford them. But this year the category is promoting more app-like technologies aimed at a do-it-yourself audience than the financial planners of the past.

E-Trade’s “This is Getting Old” spot paints a dire scenario warning us in the funniest way possible that the trends shows we may not have enough money to retire and play Mah-Jongg. Instead, we best start thinking about our next career or use their product to start magically investing our money.

But the standout in the overall category was “Translator.” from Rocket Mortgage. Keegan-Michael Key revisits the translation bit he performed with President Obama, sans the anger, this go around. In this execution, he is opting to de-jargon everyone from pretentious hairdressers to dating profiles and finally the mortgage process from the aforementioned stuffy, giant firms. The unraveling of unnecessary complex financial verbiage brings to life a very simple strategy that showcases their product’s ease-of-use benefits with a light, helpful tone. No monsters under your bed scare tactics.”

Ed Cotton, Chief Strategy Officer for Butler, Shine, Stern & Partners and Chair of the 4A’s Strategy Council:

“Instead of its usual babies and animals, E-Trade took on the big issue of retirement, or rather the increasing impossibility of it. A smart strategy and a ripe cultural observation, but the execution left something to be desired. It was one of those where it makes sense on paper, but it’s hard to show 85-year-olds struggling in the workplace and especially hard to make it funny.

TD Ameritrade brought an iconic, and perhaps some would say ironic, celebrity into the picture in the form of the ageless Lionel Ritchie who touted long service hours without ever naming the title of his most famous song.

A final word for Mass Mutual, who tried very hard to pull at some purpose-driven heartstrings, a good notion, but it failed to explain how the brand stands for the purpose”

Indie Agencies on the Beer, QSR and Food and Beverage Super Bowl Ads: What Worked and Could’ve Worked Better

The LA Egotist — Wed, 07 Feb 2018 18:55:35 +0000

National

Tide Wins the Beer Wars

Alec Beckett, Creative Director at Nail Communications in Providence, RI noted that with no hard selling or product features and benefits to flog (in theory) beer advertising has the highest entertainment potential. He felt that this year was a big disappointment for the beer category:
“Our crowd was excited to see the Bud Light battle, but was disappointed that the first spot was not new. Then the Bud Knight fell a little flat. (But an aside here: how did that blatant, heavy-handed attempt to make “Dilly Dilly” a catch phrase work so freakin’ well?)
Michelob Ultra seemed to whiff badly with the “Chris Pratt gets cast as an extra” spot. But managed to redeem themselves later with “Chris Pratt actually being an extra.”

I was not a fan of Stella Artois and Matt Damon trying to blackmail us into buying their beer to give people clean water.
But to me it was pretty clear who did the best beer ad of the night: Tide. Their Clydesdale teaser was just one of the glorious series of faux spots featuring people with clean clothes.”
Andy Dutlinger Creative Director at LRXD in Denver liked the cause-related messages from the beer category.

“The big-beer-with-a-heart sentiment from Budweiser (who used production facilities to get clean water to disaster victims this year) and Stella Artois (who is selling chalices to bring clean water to people in the developing world) made me feel good about the companies. But that’s not enough to ever make their products my first choice.”

Was Wendy’s Tweet More Effective Than Their Ronald Beat Down?

Craig Mikes, Principle & Executive Creative Director at Austin-based, Proof Advertising said he has meddled in the Fast Food category and found this year’s offering disappointing.
“McDonald’s, perhaps seeing what Wendy’s was up to in their leaked spots, snuck a Big Mac spot in pregame airtime. It did nothing to pull Wendy off of the Ronald beat down. Simple, clean, voiceless spots -- a formula that seem to be what’s next in the category of me-too wannabes --continued the fresh-not-frozen stance as they riddled away at the Arches for their frozen patties. It made what Martha did to Jack seem tame.
We’ve heard this fresh claim from Wendy’s before, but it seemed to sting more this time around even without the guy in the freezer footage. Burger King and other major QSR players were all too happy to sit this fight out knowing Wendy’s twitter account was lurking on the dark web ready to pounce with some pithy back up.”

LRXD’s Dutlinger added, “Wendy’s had something to say to McDonald’s (who flash freezes their meat), but they did it in the least fresh way possible. I did like Wendy’s tweet at McDonald’s when the broadcast blacked out, insinuating that McD’s was to blame for freezing viewers’ televisions. And it didn’t cost $5 million.”

The Best Food and Beverage Spots (aside from Doritos and Mountain Dew mentioned in CPG recap yesterday)
Jerry Gennaria, Chief Operating Officer and SVP, The Brighton Agency in St. Louis said that any brand manager fighting for space and attention in a crowded freezer aisle can tell you, it’s hard to stand out (especially at the Super Bowl).
“‘Snow Date’ and ‘Dad Time’ positioned the brand as perfect for special occasions, no matter how small or unexpected. Branding and positioning is as important as awareness and Marie Callender has staked their claim for the little moments that mean so much. We can almost smell the comfort food from here.”

Andy Dutlinger CD at LRXD had more to say about the Food and Beverage ads in the Big Game:

“Kraft’s “live” ad that asked viewers to hashtag photos of how they family and perhaps have those shots star in the ad was a good concept, but the execution severely fell down. How good can pictures of people on their couch in sweat pants ever be?”

“Pepsi and Coke are both trying to convince people there’s a soda out there for them. But people are way too smart — and looking too deeply at what’s in their food these days — to have a big-budget, we-are-the-world Super Bowl ad blow it past them. “

The Los Angeles Egotist RSS Feed

Tommy John Explores The Humorous Truth Behind Women’s “Little Adjustments”

Wondros Director/Artist Oren Lavie Wins Prestigious SXSW Music Video Jury Award

LA Marketers Judge Highly Esteemed Effie Awards

"Bulletproof Junior" - Are your kids prepared for school?

Wondros Welcomes Celebrated Executive Producer Sophie Gold

Ntropic Welcomes Dave White as Head of CG Across All Studios

PSA For Veterans For Gun Reform

Durable Goods Signs Director Liz Hinlein

Bullitt Signs Director Spiro Razatos

Locals Only: From Made Men to Mad Men: Steve Schofield’s A Colorful Arrangement

Ewan McGregor Joins RSA Films For Commercial Representation

Backyard Signs Director Daniel Sheppard

Zambezi hires former 72andsunny Business Development Director Alexandra Gardner

Mudbound Director Dee Rees Joins Anonymous Content for Commercial Representation

The Power Is In Your Hands: Merman & Director Brad Turner Unite with Ogilvy on IBM Mobiles Interactive Film Outage

Jägermeister Awards Digital Business to Design and Innovation Shop, Firstborn

Rape Victims Are Forgotten on Warehouse Shelves in New PSA

Station Film Welcomes Director Sarah Chatfield to the Roster

Mistress' Latest for E! Network's The Royals

Madison + Vine Nabs VaynerMedia’s Matt Seigel as Partner, Managing Director

RSA Films Welcomes Rising Star Matthew K. Firpo

Black Label Content Founder Joseph Uliano & Director Paul Feig Bring the Laughs With a Touch of Hollywood Flair in ABC's 2018 Oscars Campaign

JOB SEARCH >> Monigle

Indie Agencies Call Out the Best Automotive and Finance Super Bowl Ads

Indie Agencies on the Beer, QSR and Food and Beverage Super Bowl Ads: What Worked and Could’ve Worked Better

The Power Is In Your Hands: Merman & Director Brad Turner Unite with Ogilvy on IBM Mobiles Interactive Film Outage