The Lucid Guys

Lucid Guys on Internet Marketing #21 – Expenses

admin — Tue, 26 Jul 2011 09:29:02 +0000

Part 21 in a series of Internet Marketing videos featuring David Congreave and his assistant Beth Rudkin.

This week David and Beth have breakfast on the business.

To ask David and Beth an Internet Marketing question, send an email to video@davidcongreave.com

To subscribe to The Lucid Guys, visit http://www.youtube.com/thelucidguys

—
DAVID
I’m David Congreave, here with my assistant Bethany Rudkin, and today, breakfast is on the business.

BETHANY
What does that mean exactly?

DAVID
Basically, this meal that we’re eating is going to be charged to the business as an expense which means it’s tax deductible.

BETHANY
Are you sure that’s allowed?

DAVID
How do you mean?

BETHANY
How do you know when something is or isn’t allowed to be classed as a business expense?

DAVID
Excellent question my audience surrogate. In the UK at least, a business expense is something that you had to pay to do your job. So, in this case, we’re making a video for our business, and the script says we have to be eating breakfast. Therefore the cost of that breakfast can be charged to the business.

BETHANY
What if there’s leftovers, after we’ve finished making the video. For example, if you haven’t finished drinking your coffee, can you still charge it to the business?

DAVID
Erm, I would imagine that’s ok.

BETHANY
Maybe you should measure what percentage of the coffee is left and subtract that from what you charge the business.

DAVID
Erm, perhaps.

BETHANY
OK – here’s one. What if I show a chocolate bar in the video, but I don’t eat it until after work?

DAVID
Erm…

BETHANY
Or what if I purchased a new pair of trainers to wear in the video. Could I charge that to the business?

DAVID
I don’t think clothing is allowed, unless it’s required to do the job. Such as protective gloves for handling the lights.

BETHANY
Well what do film production companies do? Are you telling me the costumes they wear isn’t a business expense?

DAVID
There’s probably different rules…

BETHANY
What if I get my hair done before a video?

DAVID
OK – stop. Here’s the golden rule that covers every scenario. When you incur an expense, write down what it is, then give it to your accountant, and let him…

BETHANY
Or her.

DAVID
…figure out whether or not it’s an expense.

BETHANY
That’s a good idea.

DAVID
It is. If they’re a qualified accountant then they’re best placed to answer your question. And if they’re not sure, then they contact your tax office and get some official guidance.

BETHANY
Is hiring an accountant a business expense?

DAVID
Please can you stop now?

BETHANY
Are milkshakes a business expense?

DAVID
If you want me to buy you a milkshake, then just ask.

BETHANY
Will you buy me a milkshake?

DAVID
Will it stop you talking for a bit?

BETHANY
Yes. Yes it will.

BETHANY
And a muffin.

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Post tags: accounting, beth rudkin, business, David Congreave, expenses, Home Business, Internet Marketing, online, The Lucid Guys

Lucid Guys on Internet Marketing #20 – IMTrustworthy.com

admin — Tue, 21 Jun 2011 10:16:24 +0000

Part 20 in a series of Internet Marketing videos featuring David Congreave and his assistant Beth Rudkin.

This week Beth writes a song to promote Omar Martin’s new site, IMTrustworthy.com

To ask David and Beth an Internet Marketing question, send an email to video@davidcongreave.com

To subscribe to The Lucid Guys, visit http://www.youtube.com/thelucidguys(...)
Read the rest of Lucid Guys on Internet Marketing #20 – IMTrustworthy.com (654 words)

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Post tags: beth rudkin, David Congreave, Home Business, IMTrustworthy, Internet Marketing, Omar Martin, online business, The Lucid Guys, trust seals, web seals

Lucid Guys on Internet Marketing #19 – The Boy Who Got Hacked

admin — Tue, 21 Jun 2011 10:11:49 +0000

Part 19 in a series of Internet Marketing videos featuring David Congreave and his assistant Beth Rudkin.

This week, David tells the gruesome story of the boy who got hacked…

To ask David and Beth an Internet Marketing question, send an email to video@davidcongreave.com

To subscribe to The Lucid Guys, visit http://www.youtube.com/thelucidguys(...)
Read the rest of Lucid Guys on Internet Marketing #19 – The Boy Who Got Hacked (550 words)

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Post tags: beth rudkin, computer, David Congreave, hacked, Home Business, host, Internet Marketing, online business, server, The Lucid Guys

Review: Create Your Own Best-Selling Product In Under 7 Days

admin — Tue, 07 Jun 2011 09:52:14 +0000

Knowing how to create your own digital product is one of the most valuable skills you can learn.

Not only does it set you apart from all the tire-kicking, thumb-twiddling, wannabee-but-never-willbe, aspiring Internet Marketers, but the techniques you develop along the way are also endlessly transferable to other necessary aspects of making a full-time online income.

Over the years we’ve seen dozens of training courses that purport to teach you how to create your own products, but the Internet has changed and developed so quickly that, if you’re just starting out, you need to find one that is new and teaches CURRENT techniques, using the freshest tools available.

So how does Joel William’s and Andrew Rondeau’s new book, “Create Your Own Best-Selling Product In Under 7 Days…” (CYO) measure up?

Well, first of all, we should acknowledge that we were a little surprised by the fact that this course consists of a single ebook. In the days of video and fancy membership sites, this approach seems somewhat “old school”. But when you actually get into the content, it quickly becomes clear that this medium is the right choice.

Unless you’re the kind of person that needs someone to hand-hold you through steps such as “turn on your computer” or “move the mouse cursor to the left”, then CYO reveals exactly what you need to know and what you need to do, without unnecessary padding or condescension.

This is also why Joel and Andrew have been able to make CYO available for such a low price. Considering the inflated prices of many products being launched recently, this is a breath of fresh air.

The instructions contained within CYO cover all the bases and correctly advise you to start by researching your market. In fact, this section alone is worth the cost as it demonstrates how to quickly and easily research your market while, at the same time, helping you figure out the direction that your product is going to take.

Along the same lines, just in case you’re short on inspiration on the kind of product you should create for your market, the book contains an excellent appendix of ideas that you can adapt as your own.

We also like the way that CYO offers guidance and advice on the decisions you have to make along the way, without dogmatically insisting you do everything their way.

Suffice to say, we like CYO very much and can confidently recommend it. Even if you think you already have what it takes to create your own product, if you’re attempting to do so for the first time, invest a few dollars in CYO and you’ll have an excellent road-map to follow that will ensure you don’t miss out any important steps along the way.

At the time of writing, CYO is available with over a third of the regular price. To grab your copy, go to:

==> www.thelucidguys.com/CreateYourOwn

If you have any questions or comments, please feel free to post a comment below.

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Post tags: Andrew Rondeau, Joel Williams, product creation, review

Lucid Guys on Internet Marketing #18 – Movie Studio

admin — Mon, 09 May 2011 10:44:17 +0000

Part 18 in a series of Internet Marketing videos featuring David Congreave and his assistant Beth Rudkin.

This week, David and Beth show you how to make a movie studio in your own home.

To ask David and Beth an Internet Marketing question, send an email to video@davidcongreave.com

—

DAVID
You may have noticed that our recent videos are being filmed in our new studio. Today we’re going to show you how to setup your own film studio so you can create videos faster, and make them more interesting.

BETHANY
Our new studio was created simply by moving the furniture out of a spare bedroom. This means we can leave the equipment out (the camcorder, the lighting, the seating, etc), and not have to get it out and put it away every week, saving us a lot of time.

DAVID
Well, saving you a lot of time anyway.

BETHANY
Yes.

DAVID
The other advantage is that having a clear wall means we can easily change the background before each video shoot, or even mid-way through the video shoot.

We can even add graphics to the back wall during the post-editing process.

I don’t know what the graphic says because Bethany’s going to add it in when she edits the video, but we can use this as a visual aid, or to display important information.

You can come up with something good here, can’t you?

BETHANY
Yep, no problem.

DAVID
Good. Thanks for watching. Next week, we’ll show you some of the other cool things we can do in our new studio.

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Post tags: beth rudkin, David Congreave, FX, Internet Marketing, movie studio, special effects, The Lucid Guys, Video

Lucid Guys on Internet Marketing #17 – Staying Alert

admin — Wed, 27 Apr 2011 10:40:41 +0000

Part 17 in a series of Internet Marketing videos featuring David Congreave and his assistant Beth Rudkin.

This week, David subjects Beth to various energy inducing substances in an experiment to make her more alert.

To ask David and Beth an Internet Marketing question, send an email to video@davidcongreave.com

Why not subscribe to The Lucid Guys on YouTube? http://www.youtube.com/thelucidguys

—

DAVID
Consuming high quantities of caffeine in a short space of time can be lethal so, please, do not attempt any of the experiments shown in this video. Instead, do what I do, and carry the experiments out on your assistant.

BETHANY
Huh?

DAVID
Despite the cliché of working for only an hour a day in your pajamas, in practice, working from home requires long hours and sometimes we could use a little help in maintaining energy levels. Today we’re going to test some of the products available that can help.
To test the benefits, Bethany is going to sample some of these products while working on her iPod, and we’ll see whether it improves her performance. What are you working on Bethany?

BETHANY
Angry Birds.

DAVID
Angry Birds? What’s that then?

BETHANY
Erm… it’s an… erm… time… management program.

DAVID
OK – good. Let’s get started.

Test Items:
Strong, sweet coffee.
Snorting ~~an energy drink~~ salt water.
Eye drops.
Energy drink.
Caffeine pills.
Energy shot.

BETHANY has various comedic reactions.

DAVID
Well done, Bethany. Would you like to share with the viewers what you found to be most effective?

BETHANY
Well a very, very, heveh er, heavy divit burtation tonight. We had a very derce, dareson…by Let’s go ter, terror tason, scholz for the bet, have the pet.

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Post tags: beth rudkin, caffeine, David Congreave, energy, experiment, funny, Internet Marketing, staying alert, The Lucid Guys, Video

Lucid Guys on Internet Marketing #16 – The Fourth Wall

admin — Tue, 19 Apr 2011 09:01:28 +0000

Part 16 in a series of Internet Marketing videos featuring David Congreave and his assistant Beth Rudkin.

We’re finally out of ideas. What do you do after you’ve broken the fourth wall?

To ask David and Beth an Internet Marketing question, send an email to video@davidcongreave.com

___

Hi, this is David Congreave and his assistant Bethany Rudkin.

After destroying the fourth wall in the previous video, David and Bethany are out of ideas.

Rather than simply not producing a video at all, they’ve recorded this passage of silence and encourage you

to use this time to meditate on your business and think of creative ways to market your services.

If that doesn’t work for you, you could always visit www.lucidresources.com

You’ll get a free report revealing the best tools and services for your business.

It’s quite good.

More interesting than this video at any rate.

Come back next week for more scintillating video from The Lucid Guys.

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Post tags: beth rudkin, David Congreave, fourth wall, Internet Marketing, Lucid Guys, Video

Lucid Mentor – Last Day

admin — Tue, 12 Apr 2011 11:00:33 +0000

After a hype-free launch week, we can’t hold it in any longer!!!!!!!

Last day for intro price!! Tomorrow it goes up from $47 to $97!!

==> http://www.lucidmentor.com

It’s Awesome!!

It’ll change the world!!

ETC!!

==> http://www.lucidmentor.com

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Post tags: David Congreave, Internet Marketing, launch day, Lucid Guys, Lucid Mentor, mentoring program, Roy Miller, SEO

Snoop Around

admin — Mon, 11 Apr 2011 11:00:14 +0000

Here’s a sneak-peek inside the Lucid Mentor members area:

==> http://screencast.com/t/hf0HWzQD

Like what you see? Get instant access at:

==> http://www.lucidmentor.com

Lucid Rebrander and Lucid SEO Website

admin — Sun, 10 Apr 2011 11:00:36 +0000

At Lucid Mentor you don’t just get everything the Lucid Guys have produced, you also get first access to everything we have planned in the future.

Take a look at what’s coming soon…

** Lucid Rebrander **

This software allows your customers to rebrand your PDF from a simple Web form. No cumbersome downloads required!

Delayed for far too long, mainly due to concerns over the best way to provide technical support. Lucid Mentor includes one-on-one support as standard so it’s the perfect location to make this unique software available.

** Lucid SEO Website **

This website template is designed using every single one of the basic – AND advanced – Lucid SEO techniques. It’s the same template that was used to build PayPerShop, a niche website that regularly pulled 50,000-60,000 visitors PER MONTH.

Perfect for any kind of info website, Lucid Mentor members will be the first to try this template out.

To lock in your membership at the introductory price, go now to:

==> http://www.lucidmentor.com