Are you keeping up with what is going on in dental marketing these days? You’re not sure? Well, here’s a statistic that may frighten you. Last month alone 5.4 million people used Google to find a new dentist. That’s right – well over FIVE MILLION PEOPLE ignored all the Yellow Pages ads, direct mail coupons, patient referral programs and everything else you may be doing – choosing instead to electronically locate a dentist! And well over a million patients stayed in touch with their current dentist, generating millions of dollars worth of treatment, due to what is now being referred to as “Web 2.0” or “Social Media Marketing.”

The story of a former “tech-challenged” doc:

 “We attended your Social Media Market Summit in Baltimore. At that time, we had no presence on the internet, and by “no” I mean zero. However, we were determined to correct that with hard work. We developed our search engine optimized website, MediaPAdentist.com. Our patients happily gave video and written testimonials. As prospective patients began finding us, the phones started ringing like crazy.We now appoint nearly everyone who calls by applying your dental appointment scheduling techniques. In the past four weeks, our new patient volume has quadrupled and we are #1 on Google for many of our services. Yesterday, we had a last-minute cancellation so we sent out a Tweet and e-mail offering a discount. Less than two minutes later, the appointment was filled! We love helping our patients and seeing them smile again. Our vibrant, exciting practice is joyful work. Thank you for giving us the tools we needed, and don’t stop doing it!”
       -Levente Bodak-Gyovai DMD and Catherine Bodak-Gyovai MD, Media, PA

There is an incredible new way to let people know about your dental office! The good news is that it’s virtually free! The better news is that if you take advantage of this technology now, you will be able to very quickly establish yourself as THE EXPERT DENTIST in your area and basically blow your competition out of the water! Web 2.0 has the potential to bring more income into your practice than anything you have ever done in the past!

Think back for a second. Remember 10-15 years ago when dentists were first getting websites? Many had no idea what they were doing but they just wanted to jump on the bandwagon because after all, the mentality was “if the dentist across the street has a site, I better get one.”

Some sites were pretty good; unfortunately most were bad. But good or bad, one of the big problems with these sites was they were impossible for the public to stumble upon. And unfortunately fifteen years later, most dental web sites are the same – they may look good but they are not bringing in many new patients. They are no more than fancy “electronic brochures!”

Search engine optimization (oftentimes referred to simply as SEO) promised to take care of that problem! The idea here is if you tweak your site by adding certain tags and keywords, someone in your area searching for a dentist would easily find you site because it would pop up very high on Google.

But hold on cowboy… it’s not quite that easy!

Even if you are lucky enough to have the knowledge to optimize your site yourself or to find the right person to help you, there is still an inherent problem using search engine optimization to promote your practice on the web. The problem is: the only people that will find you are the ones that are actively searching and…

just happened to type in the correct keywords!

What is the likelihood? Most studies show that it is very slim. Plus, Google constantly changes their search parameters, so staying on top of this is almost impossible.

But imagine people in your area finding out about you and your practice in a different way – as they go about their normal online activities such as web browsing, emailing, shopping, social networking, and the like? If that were possible, don’t you think that would be much more of an effective marketing strategy?

It is a brand new approach, combining all of the tools that the internet has to offer which equates to new patients,
happier patients and MORE BUSINESS!!!

And right now your dental office can have success with this in the same way that Southwest Airlines, Marriott Hotels, Sony Electronics and many of the other big boys have! There is a definite way of getting your name and message out to the people in your area about you as a dentist. Not only that, this will be an interested and well-informed group that is very likely to accept treatment recommendations and refer others like crazy to you. And this works with your CURRENT patients as well!

In case you did know what we are referring to, it’s “social media marketing” and it’s the fastest growing and one of the most effective ways to market a dental practice. It’s taking place right at this very moment and growing like crazy! And the good news is that there are very few dentists that understand how to properly use social media to market their practice.

“WOW!!! Your social media marketing seminar was awesome. I’m 67 years old and I’ve got so much to apply from this course that I’m not going to retire for at least another 15 years!”   
       -Dr. Robert R. Scharp, Big Rapids, MI

Now is the time to take action!

Chances are, if you would be asked if you knew what social media marketing was, you would give one of two responses:

1.“I have no idea what social media marketing is.”
2.“Oh sure, social media marketing is stuff like Facebook and Twitter.”

Believe it or not, the first response is the more common. And maybe you think response #2 is fairly accurate. Sorry, it is not!

You see, Facebook and Twitter make up a very tiny portion of social media. Answer #2 would be analogous to saying that nine players make up a baseball team. It is partially correct because those are the obvious people you see on the field at the beginning of the game. But in addition to the starting team, there must be other starting pitchers, relief pitchers and a strong “second string.” And it doesn’t end there. In order to win, you need a manager, coaches, trainers, office personnel and so on. And they all work in conjunction with each other to produce a desired result. The best nine players in the league couldn’t win a game without everything else properly in place.

Social media marketing is actually similar. It consists of a series of things that you do online that all work in harmony to produce a specific and very predictable result, which in this case is getting people to find out about your practice, come to you as a patient, accept treatment and refer others! And remember, it will also get your current patients to accept more treatment and talk up your office like crazy!

Right at this very moment there is a gold mine out there, and if approached the correct way, YOU are going to be light years ahead of every dentist in your area!

And as we said, this “gold mine” is virtually…
FREE!

Just imagine if ten years ago you were the only dentist in your area that had a web site. Every time someone would type in “dentist” and “your town,” they would be directed to YOUR web site. That would have been pretty nice, right?

Unfortunately those days are gone. Most social media experts predict that the stand-alone web site as we know it is becoming a thing of the past. Most of your patients and prospective patients will be getting their information about you through Facebook, Twitter, Zoc Doc, Google +, Yelp, Yahoo Local, YouTube, and various other online methods. That’s not to say you will be losing your regular web site. You will still have it but it will simply be one piece of a MUCH larger picture.

Sound overwhelming? Well yes, it can be. But it can also be very simple and easy to implement with the correct knowledge. And that absolutely DOES NOT mean being a tech genius. One of the most successful social media marketers in the world does not even know how to turn on a computer!! So if you are reading this, you’re already many steps ahead of him!!!

Social media marketing is neither haphazard nor difficult. It is a definite plan, which needs to be systematically followed. You simply have to know what to do.

And YOU do not have to be the one doing it. Your time is probably most productive doing dentistry and you want to relax when you are not in the office. Social Media Marketing is not another frustrating, time consuming hands-on project for you. It is something that can actually be put on autopilot, so it’s working even when you are on vacation or sleeping!

At this point you are most likely thinking that you don’t want to miss out on perhaps the best way to market your dental practice in the history of the profession. So how can you find out more? Research or surf the internet until you find the answer?

Well, unfortunately that would most likely lead to frustrating and inaccurate information, not to mention how long it would take! It’s a lot to take in! Social media marketing simply cannot be explained in an article, a lecture or a CD!

So what is the answer? What do you do if you want to not only learn more, but actually be “up and running” in the fastest manner possible?

Here is your answer: Come to The Social Media Institute and attend the…
Best Social Media Conference EVER!

Everything you need to know to increase your practice’s profits will be revealed – from A-Z!

As respected leaders in the fields of marketing and practice growth for twenty years now, The Madow Brothers have taught thousands of dentists how to make their practices more profitable than ever. And now there is a new trend that will take dental marketing by storm, and the timing is better than ever to get started. This will be the most fun and lucrative hands-on seminar you will ever attend in your life!

So what exactly does the “hands-on” part mean? It means that as well as getting expert instruction on how all the latest trends in social media and internet tie into your overall marketing plan (and can jettison you ahead of everyone else in your area regardless of what type of marketing you are currently doing) you will be working live with your “personal assistant,” helping you set everything up every step of the way.

So instead of the typical course where you leave with twenty pages of notes, more confused than ever and have no idea where to start – you’ll actually be up and running immediately! Your new social media marketing plan will actually be working for you…
Yes, this is unbelievable stuff!

All you need to do is bring yourself and your laptop. Everything else will be taken care of!! Needless to say, due to the nature of this course, attendance will be strictly limited!!

What will be covered at this amazing two day event? Basically everything you need to know to be not only up and running, but WAY AHEAD OF THE PACK when it comes to social media marketing. We will go from A–Z and teach you exactly what you need to know so that social media marketing can pay off BIG TIME for your dental office.

Here are just some of the things you will be learning:

How to maximize the FREE power of social media sites to find new patients and get them to accept your treatment!
Step-by-step instructions for how to get started with online social networking sites like Google+, Facebook and Twitter!
How to locally dominate the online dental marketplace!
How you stack up against your competition and use this information to enhance your total brand and strategy!
Ways to change “You have a nice website” to “I want to be your patient!”
How to place specific content in various areas throughout the web and have it link back to your site!
Why you don’t just increase your visibility – increase your credibility too!!
How to clearly define your “Brand” and get it noticed in this era of electronic overload
How to produce a dental video online in 90 seconds with this simple device and watch your visibility TRIPLE!
Long term strategies to keep your patients excited and loyal
Dynamic secrets to true Search Engine Optimization (SEO)!
How to easily build a tremendous following of people who will become practice ambassadors – both online and offline!
Ways to successfully blog even if you are not a good writer or don’t have the time!
How different components of social media such as Facebook, Google, YouTube, WordPress, Twitter and more will all work together to drive your practice to the top.
How to establish yourself as the dental expert in your community and generate tons of traffic to your website!
How to create a strategy that will be a magnet for attracting new patients and re-energizing existing ones!
Why you won’t have to ask for referrals – your media network will do it for you!
A social site where people in your area are actually asking about where to find a new dentist! Go to this one and just reel them in (this one secret pays for the entire seminar)!
Why you shouldn’t abandon traditional marketing (such as new residents, postcards, etc.) but instead make them blend in to increase your practice by huge proportions!
How to create an online marketing system that takes minimum time and maximizes your efforts.
Simple ways to get qualified patients to find your website!
How to build a magnetic brand image that attracts patients to you!
Personal attention to guide you through every step!
And much much more!!!

MEET THE EXPERTS

Dr. David Madow
Dr. Richard Madow
The Madow Brothers are known for staying one step ahead of the rest, and there is certainly no exception here. They are often imitated but NEVER duplicated! Rich and Dave have been working with social media marketing longer than ANYONE in dentistry and are convinced that all successful dentists will ultimately be adopting this marketing strategy. They are now bringing “The Best Social Media Conference Ever” to an intimate group of dentists and team members who want to be on the forefront!
 
Dr. Rich Hirschinger
Dr. Rich Hirschinger is the Founder and President of DDS.com, an Internet-based marketing service for dentists. Dr. Hirschinger, a dentist as well as an MBA, is a leading expert on dental SEO (search engine optimization), web design, social media marketing, and how to incorporate Web 2.0 into your current website to bring you explosive results!
 
Steve Vargo
The best of the best… we challenge anyone out there to find someone that is not only more social media savvy, but someone that can teach dentists how to grow their practices like wildfire by incorporating some very simple things into their practices. Steve hosts our monthly webinars and we literally have waiting lists to get on and hear what he is going to teach next. When you come to The Best Social Media Conference Ever, you will leave with so many mind blowing ideas from Steve that your head will be spinning – in a good way!
 
Emily A. Hay
Emily A. Hay specializes in helping dentists and teams understand and implement specific tactics to grow through social media. With a background in sales & marketing coupled with experience of small business environment, she understands how a social media presence backed by a clear strategy can be an effective means to market, network, and build a brand.

We will be bringing our team of expert assistants to personally hold your hand and work with you every step of the way and to make sure that when you leave, your strategies will be set up and ready to roll!!

Whether you are already up and running with “social media marketing” and “search engine optimization” or you barely know how to use email, if you plan to experience serious practice growth in the next few years, you must take advantage of the newest and most cost-effective way to market your practice!

Warning: we only have 11 more openings for our March 22-23, 2012 class.

This is the kind of material that you absolutely will not find anywhere else. That is a guarantee! If you’re new to all of this and would like to gain deep knowledge that will allow you to leverage the power of social media to grow your practice, attract more patients and promote your brand, this program is perfect for you.

If you have dabbled in social networking – congratulations! You are already way ahead of most dentists. But please understand that just being on Facebook does not make you a social media marketer. Ninety-nine percent of the people using social media have no idea how to use it to make big money!

The thirty people that attend the two-day hands-on “Best Social Media Conference EVER!” will be trained to become experts!

Come join us at our Social Media Institute!

March 22-23, 2012, Baltimore, MD
 

Please make your plans to attend now, as we only have 11 openings remaining n this class.

Tuition includes two lunches, and a special evening brainstorming cocktail reception with Dr. Richard Madow, Dr. David Madow, and the entire Madow team!! All you need to bring is yourself and your laptop computer. Everything else will be supplied!!!

At this meeting we will not just tell you “You need to optimize your website, be on Facebook and blog every once in a while.” We will give you the tools, help you get started, customize them to make them yours, and make sure that you are ready right out of the gate to elevate your practice using social media marketing. It will be right there for you! This is the original and most comprehensive social media course in dentistry. Do not settle for less!

“I attended the Madow’s Social Media Marketing Summit in Baltimore. I wanted to take a few minutes to let the Madow Brothers know what an impact the seminar made on our practice! After my head stopped spinning from the class, I started to work on my action plan immediately. One idea lead to another and my action plan began to grow exponentially. In fact, my action plan from that seminar is still growing! With the ideas learned from the social media seminar – we are now located in a minimum of 3-4 places on the first page of most Google searches within our area of expertise! We are found in all social media markets and our networks continue to grow on a daily basis! SEO Marketing is a low cost way to explode the growth of your practice! Thanks for hosting such a wonderful seminar! I’d be happy to speak with anyone who is unsure about attending your future events – the results are PRICELESS!”

Dawn Patrick, Office Administrator – Fairlington Dental (703-671-1001 – www.fairlingtondental.com)

“l loved it! A pure 10 out of 10!”

Dr. Catherine Vista
South San Francisco, CA

Everyone that attends loves it! Read what a few more attendees had to say:

“Thank You The Madow Brothers for the Best Social Media Conference EVER! We loved your enthusiasm and appreciate you sharing all your knowledge, tips and tricks! LOVE IT!”
     -Dr. Matthew Hanfland, Omaha, NE

“The Madow Brothers and staff are absolutely amazing! When I came to this conference I thought I was somewhat educated with social media, boy was I wrong. All the information that The Madow Brothers shared is absolutely essential to keeping up to speed with social media in the dental practice. Thank you Madow Brothers in advance for revolutionizing our dental practice!”
     -Jessica Robbins, Billings, MT

The Madow Brothers take their seminars and hands-on courses VERY seriously. This course sells out and you certainly do not want to miss it! Please register today!

Wow – Monday’s “Manic Monday” email must have ruffled some feathers because responses have been flooding in like crazy! (If you missed it, you can check it out by clicking here.)

We feel that with this kind of passion being expressed, a thoughtful response is necessary.

As an example, here’s what Jeff Hawkins posted on our Facebook page:

You guys should really think about how you’re approaching this topic. You are basically questioning the intelligence of anyone that does business with a full-service dealer. Unless you are completely out of touch with this industry, you should know “why” practices work with dealers. I have no doubt that “M” Club can save a couple bucks on a box of cotton rolls, but this is certainly no revolutionary new idea to mail-order your supplies. You should stick to what you guys do best and help grow practice productivity and not “sell out” to the idea that you can “save” yourself to prosperity.
Look, I’m not hiding the fact that I’m a dealer rep, in fact I’m extreamly proud to say that I am. I’m just saying that there may be a better way to approach your clients to ask for their business than to throw out these bombs that all dealer reps are only out to rob their clients blind. Most people can see through that pretty quickly. I appreciate what you guys do for your clients to help grow their practice and that’s why I follow you on FB. It’s just poor taste to throw all dealers under the bus like this that’s all.

So to Jeff and anyone else……

Thanks for your feedback. We salute you for stating your opinion. We are fans of open dialogue and confrontation and we do have a unique way of expressing ourselves; we and those that follow our writings find our comments, critiques and humor to be a breath of fresh air. Of course, practices are free to do business with whomever they prefer and many have historically relied heavily on a distributor’s field representative to visit their office and arrange supply orders.  However, our years serving practices in helping to maximize their profits while also lowering their fixed costs have taught us that challenging this traditional model can result in a substantial cost savings for the customer.
 
That is why we partnered with Darby to create The M Club.  Our customers enjoy the benefits of working with one of the largest, most successful authorized dealers of the dental products they use every day.

We are not a “mail-order” supply house.

Our dedicated, personal account managers are educated, knowledgeable and experienced.  We would put them up against any field rep from any other distributor any day of the week.  They manage equipment sales, tech service and can do everything and more than someone making a visit in person – and they are almost always available.
 
BUT – the massive overhead incurred by companies with reps in the field simply does not exist with The M Club.

These expenses, since they don’t exist, are NEVER passed along to our customer with a smile.  Our account managers have instant access to their customers’ sales histories.  They are constantly monitoring availability of offers and exclusives specific to their customers’ needs.  They process vendor rebates on their behalf.  And they are able to offer the most incredible customer rewards program in dentistry while still saving their customers an average of 15-20% vs. pricing they have grown used to tolerating in years past.
 
Similar to other products and services offered by The Madow Group, The M Club can deliver a very unique, rewarding, and – dare we say – fun supply purchasing experience to our customers and we are proud to be on the forefront of a new model for doing business which puts money right back into our their pockets while also creating enjoyment and excitement in a way that only we know how.
 
For those that wish to learn more, please call us at 855.THEMCLUB or visit www.855TheMClub.com.  We welcome new members and look forward to saving you a ton of money on your dental supplies. And besides, we’ll take free iPads, luggage, jewelery, watches, flat screen TVs and just about anything else over a box of donuts any day of the week!

For the last ten years, we (The Madow Brothers) have been traveling across the continent, teaching thousands of dentists and team members how to have more successful practices, earn more money and enjoy every single day in dentistry.

If you have never seen us “live” – or if it has been a few years since you have,
please read this letter carefully!

Our most popular and recently updated course, “How To Love Dentistry, Have Fun and Prosper!” has been called the greatest, most useful practice-building course ever given in the dental profession.

We’ve spoken in every major city in North America many times over and due to the huge success rate of our seminars have been invited to be the headlining speakers at most of the major dental meetings such as The Chicago Midwinter, Yankee Dental Conference, The Townie Meeting, and more!

But maybe you have not seen us yet. Possibly you practice in a town that is a bit far from where we have visited. Perhaps you couldn’t shut the office down for a full day. Or maybe you just didn’t feel like sitting in a jam-packed convention center or hotel ballroom.

Whatever the reason – if you are ready to love dentistry, have fun and truly take your practice to the next level, we have good news for you!!

You can now have six hours of our most powerful, tested, practice building
secrets delivered right to your door!!

Recently we spoke for a full day to a fantastic group in Richmond, Virginia. During this seminar we let it all hang out. Nothing was held back. Hours and hours of practice building secrets were revealed as the sold-out crowd took note after note. At the end of the day we were totally exhausted and happy. But not as happy as the hundreds of dentists and team members in that room! Why?

They learned tons of ways in which they can grow their practices like crazy, earn more money than ever before, enjoy the practice of dentistry immensely, and make their patients just as excited!

Too bad you weren’t there.

Oh yeah – one more thing. We did allow someone in the room to bring a professional video camera setup. And guess what? He successfully recorded the entire day on tape.

Introducing “Love Dentistry in a Box!”
Yes, after much discussion, we decided to turn this tape into a three DVD set and make it available for a limited time to those who could not attend. It’s not something we typically do, but there was so much great information given at this seminar it seemed like it would be a shame not to share it with our colleagues.

We have never offered anything like this before because we thought it might stop some people from attending our live events. But finally we decided – what the heck! There are so many dentists and team members out there who deserve to have the practice of their dreams. Why not reach as many people as possible?

So just what are some of the amazing practice building secrets we revealed that day? Certainly not the same B.S. you hear at all the other courses. We don’t give bogus generic advice like “you gotta think outside the box” and “just push the envelope.”

We’re also not here to tell you which impression material and composite resin you should be using. (That’s what our friend Gordon is for!)

But if you seriously want to grow your practice, earn lots more money, have a happy team and enjoy every second of it – you should pay close attention!
Here are just a few of the tips, secrets and strategies we revealed that day:
 
-

One simple thing to add to every patient exam (it will take 30 seconds or less) that can add more than $100,000 in treatment this year!
 
-

How to banish no-shows and cancellations once and for all!
 
-

Five million people per month go to Google when looking for a new dentist. Here’s how to get them to find your practice!
 
-

How to finally achieve 100% treatment planning success every single time! Imagine what would happen if you could perform all of the treatment your patients need!
 
-

Ready to grow? Here are ten simple lessons from the world’s greatest marketing company. You can use all of these in your practice for free!
 
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Stop “educating” your patients – simply tell them this and they will beg you for treatment!
 
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One of the coolest dental products we have ever seen – it will help grow your practice too.
 
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Who makes the most money in dentistry (by far!) and why! It’s time to join in.
 
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The number one key success factor in operating a profitable dental practice. It’s not what you think!! Don’t ignore this one.
 
-

Three simple things that can TRIPLE the value of every patient in your practice!
 
-

What a famous company did to increase their sales by 27% in one year and how you can do the same. It’s simple, costs no money, and anyone can do it!
“
This is the most genuine, informative seminar around.
I wish I could have learned this years ago!”
Dr. Susan Klyber
 
-

Why tracking your new patients isn’t good enough. Track this statistic and get ready to see your new patient numbers explode!
 
-

What the “Four Most Dangerous Words” in dentistry are and how to avoid having them ever said about you!
 
-

What to do when a patient says “I chipped a tooth” but they really need TONS of treatment! No need to scare them away.
 
-

Do patients ever call your practice during off hours to cancel their appointment on the answering machine? Here’s how to banish the “Coward Call” forever!
 
-

Forget the old way of newspapers, Yellow Pages and word of mouth – here’s how to use Facebook, Twitter, YouTube and more to grow your practice more quickly than ever. You can do this even if you are computer illiterate!
 
-

How to get the best practice building information delivered to you every single day for FREE!
 
-

The simple five second trick to see of your dental website is any good. Why have a website if it is not bringing you tons of new patients?
 
-

The number one most crucial thing that potential new patients search for when looking for a new dentist. If you don’t know this, you simply will not be found!
 
-

Seven “Magic Words” that will increase your practice by ten percent or more! Anyone can do it.
 
-

Three simple things that can TRIPLE the value of every patient in your practice!
 
-

The hidden truth about laser dentistry that “they” don’t want you to know!
 
-

How to easily become the “go-to” dentist in your community!
“It has been a blessing for me to discover The Madow Brothers!”
Dr. Jason Tanoory
 
-

Six amazing ways to “Slice and Dice” your overhead! Why work hard and not keep as much as you deserve?
 
-

The world’s second largest search engine (behind Google) is begging for dentists! Here’s how to get on there before your competition!
 
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Ten “Incredible Practice Builders.” They are all easy, simple, inexpensive, fun, and will grow your practice like CRAZY!
 
-

High Tech Dentistry – what are the “must-haves” and the “must-nots?!”
 
-

Something everyone in the practice needs to carry with them at all times. It fits in a pocket or purse and will have new patients knocking at your door!
 
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Want to know if your website is working well? Here’s how to get a free “report card” just for you!
 
-

How to easily lower the lease payments on your building even if your contract is not up!
 
-

Worried about your reputation? Here’s how to make sure good things are being said about you on the internet!
 
-

Most dental offices refuse to “open the door” to new patients and don’t even know it. Learn what a clothing store owner taught us so that your new patient door will ALWAYS be open!
 
-

How to truly “Super-Charge” your perio department. Knowing this can double your hygiene income!
 
-

Tired of re-makes and long adjustments? Here are simple secrets for getting the best work out of your dental lab!
 
-

The best, most powerful, practice building email service. Best of all, it’s FREE!
“Different from any other seminar I have attended. It will help me take my practice to the next level! ”
Dr. Bernie Reusz
 
-

The true secrets to giving a painless injection EVERY SINGLE TIME. Talk about a practice builder – wow!!
 
-

Running late is killing your practice. Here is a simple tip so that you will never run late again!!
 
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Something every dental practice has been doing forever that is incredibly counter-productive. (Yes – you too!!) Make this simple change and watch your patients thank you, your team become happier, and your profits rise!
 
-

What happens when a prospective new patient calls your practice after hours? Do they get an answering machine or service? Here’s an easy way to get them on your appointment book!
 
-

A simple way to “Mastermind” and share ideas with the best dental practices across the country!
 
-

How to get “shoppers” and other crazy callers off the phone and into your office!
 
-

How to claim your place on internet “local business” listings. You need to do this before your competition!
 
-

Six simple, effective “almost free” ways to get and keep new patients!
 
-

Why the high-pressure case presentation does not work – and what to do instead.
 
-

How to make sure your patients can actually afford the treatment they need and NEVER owe you money!
“The best seminar I have ever been to! ”
Carly Voltik
 
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Why “pay half at the prep and half at the insert” is a recipe for disaster and what to do instead! Your patients will thank you!
 
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Why you should never ask a patient “Would you like to schedule an appointment?” and what to say instead.
 
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The proper way to present outside financing. This one “Magic Phrase” can bring hundreds of thousands of dollars into your practice!
 
-

How to have an “Invisible Sign” that works twenty-four hours a day, seven days a week to throw new patients right into your chairs!
 
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One thing that needs to be in every single patient’s chart. They will love you for this and never leave your practice!
 
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How to provide excellent patient care when you are on vacation!
 
-

The new patient appointment is the number one “no-show.” Here are three things to
do so that never happens again!!
 
-

Put this in your reception area and get your entire community talking about your practice. This one is totally off-the-wall and it works!
 
-

A really great way to get your patients fighting over who can refer more people to your practice!
“Awesome! It was great to attend a seminar where the speakers know about real life dentistry and make it fun! ”
Jay White, D.D.S.
 
-

Why a beautiful website may be doing nothing for your practice – and a butt ugly one may be bringing in new patients like crazy!
 
-

ONE SIMPLE THING that can quadruple the amount of new patients coming into your practice!
 
-

Actual phone calls made to dental practices – did we call yours?
 
-

Spend five seconds doing this and watch your no-shows vanish!
 
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How to make sure that instead of throwing your business card away a prospective patient will keep it FOREVER!
 
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A treasured secret from a Japanese businessman that your colleagues do not know! It’s a real practice builder!
 
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Turn the tables! Here’s a way to get specialists to send patients to YOU! It’s simple and it works!
 
-

A true “marketing machine” that will get everyone in your community to want to come to your practice. The great thing is – you already own it. Now learn what to do with it!
 
-

A simple thing to ask every patient in your practice to get them to refer others like crazy!
 
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How to successfully present a $20,000 treatment plan in ninety seconds or less EVERY TIME!
 
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And so much more!!
“The Madow Brothers are geniuses! After attending their seminar my income rose dramatically – and that was during a terrible recession! ”
Dr. Herb Hubstone
Wow – that a lot of stuff! And that’s just for starters! It’s hard to believe that anyone who watches this seminar and just puts a few of these things into action wouldn’t increase their practice significantly!

There is no question about it – watching these three DVDs will show you why most other dental seminars are like “Dental Elementary School” – taught by so-called “experts” who have never even held a handpiece!

We’’re two actual dentists who have experienced amazing success
and are ready to show you real life stuff that really works!
So how much will it cost to get all of this practice building, life-changing information sent right to your door?

First, please consider this. How much does it really cost you to attend a full day seminar? Here’s a typical example:

Doctor tuition: $395.00
Team tuition: $147.00 X 5 = $735.00
Lunch for the whole gang: $220.00
Lost day of production: $5000.00

Wow,– it can actually cost well over six thousand dollars to attend a full day seminar! Of course we feel that ours is worth every penny and more.

But now you can have a box of the best practice-building information
sent right to your door without skipping a beat!
That’’s right, for a limited time you can experience ‘Love Dentistry in a Box” in the comfort of your home or office!

And just to make this course even more valuable, we have decided to give you some select items from our practice-building library along with it. It’s by far the most complete practice growth package we have ever offered! What kind of stuff? Well, when you call us, here is what you will get delivered right to your door in a beautiful “Love Dentistry” box!
1. – The Madow Brothers Live! “How To Love Dentistry, Have Fun and Prosper!”
It’’s the entire 3 DVD set we just described. There is so much incredible practice building information contained in these DVDs that your head may explode while you are watching them! You may want to have a series of team meetings and watch them one hour at a time just so you don’t get overwhelmed with too much information! But whatever you decide to do, this is something you should not be practicing without!
Value: $997.00

2. – The Madow Brothers Live Manual!
This is something that attendees at our live seminars DO NOT receive! We want to make it as easy as possible for you to follow along and take great notes. After all, that is the way you can guarantee putting all of these great ideas into action. So we are throwing in a step-by-step fill-in-the-blanks manual. Our goal is your success!
Value: $59.00

3. – The Best Collection Of Letters And Forms To Use In Your Dental Office!
Ever want to have the perfect letter to send but just couldn’t come up with it? We have personally written some of the best letters that you can use in your practice! Things like scheduling neglected treatment, dismissing a patient, reaching out to senior citizens, investment options to pay for treatment, and so many more – they’re all here!  You will not find these on your practice management software. No way!
Value: $347.00

4. – DVD: How To Never Run Late!
This video answers the age old question “How can we stay on time and not upset our patients ever again?” It’s a fun watch for the entire team. And you will become the office that is always running on time!

Value: $149.00
5. – DVD: 27 Ways To Get More Facebook Likes!
If you are not on Facebook yet, this video is a fantastic “jump start!” Social media is one of the best communication tools we have ever seen and this will give you great ideas on how to connect with tons of people in your community. Please watch this one with the entire team for great results!
Value: $149.00
and best of all you also get:

“The Madow Brothers One-Year, Unconditional No Strings Attached, No Questions Asked Money Back Guarantee! ”
You have a full 12 months to watch the DVDs of this fantastic course, use all of the free bonuses, and put everything into action (which you can do within 24 hours of receiving your package). If at any time during those 12 months you become convinced that this information is not for you, for any reason whatsoever, you can simply return everything for a NO-HASSLE-100% MONEY BACK GUARANTEED REFUND. Period!

Value: PRICELESS!

Yes, – there is a reason we can offer a guarantee like this – because we know this stuff works!
So if you are thinking – “Yeah, this sounds great, but how much is it all going to cost me?” we have some good news for you!
The entire full day seminar with all of the one-of-a-kind practice building information, the manual, book of letters and forms, and two bonus DVDs (current value is over $1700.00) can be yours for just $597!

Yes you have read that correctly. Your TOTAL price for everything described above is only $597 plus $10 shipping right to your door!

For way less than the fee for a single crown (which you will be doing a lot more of soon!) you can have the information which will skyrocket your practice to the next level!

Now it’s up to you. Are you ready to make this year the year your practice explodes with growth and you enjoy dentistry more than ever before? Are you ready to have a team that totally “gets it” and treats the practice as if it is their own? Do you want your income to increase to the level you deserve?

Are you finally ready to “Love Dentistry, Have Fun and Prosper?”

The ball is in your court! Call us now at 1-888-88-MADOW or CLICK HERE and we will see to it that our famous, full-day most popular seminar ever, plus all of the great bonus items, are on their way to you immediately! Don’t wait.

Call 1-888-88-MADOW now!

Guys,

Dr. Rob “Razor Boy” Walker

Razor Boy-

Great question – we get that one a lot. There is absolutely nothing wrong with sending a man flowers – everybody loves flowers! Actually, since most men receive flowers so infrequently they have lots of impact. It will really get their co-workers curious and they will all ask who the flowers are from, creating a ton of “good press” for your practice. Of course, if you have a reputation for hitting on men or just plain don’t like the idea, you can place movie passes, a restaurant gift certificate, etc., inside of the mug. But we love flowers!

Dear Madow Brothers,

Name withheld by request – just call me “Henry.”

Henry,

Thanks so much for your email, and please don’t take yesterday’s message personally. For over twenty-two years we have been helping dentists and team members grow their practices AND reduce their overhead. We have spoken to thousands of dentists and been inside hundreds of practices and have pretty much seen it all.

So while you may be a great guy, it is our goal to help people save (and therefore earn!) more money and have fun while doing so. That’s why we created The M Club. We want dentists and team members to save tons of money on their dental supplies, get fantastic rewards simply for purchasing supplies, and actually have fun!! Our M Club members are loving it, getting great prizes like iPads, cameras, luggage and jewelery just for doing something they were doing anyway, and not being held hostage by someone who says they won’t fix their equipment if they don’t buy supplies from them. The results have been fantastic.

Sorry – but The M Club is the best way in the profession to purchase dental supplies. Thanks so much for the opportunity to once again give the phone number – 1-855-THE-M- CLUB. Membership is free – so call today and begin saving lots of cash with your first order!

Rich and Dave / Dave and Rich,

Dr. Mark in Atlanta

Mark,

Great question! The main thing to do is keep your eyes and ears open! Every time a patient asks you or a team member a question (which happens frequently) – realize that many others in your practice and community have the same question! Things like “When does a child have their first dental visit?” or “Why doesn’t my insurance cover this?” or “Do Crest White-Strips really work?” are questions we get all the time. There are tons of them! So keep a little journal of your patient’s questions and you will never run out of topics for your emails and blogs! And….if you want a profesionally written dental blog or article every month, you should join Powerhouse! It’s one of the many membership benefits. To find out how to join, just call us at 1-888-88-MADOW.

Want to see your question answered in one of our daily e-blasts? Send it on over!!! We can help you!!

It’s M CLUB Manic Monday!

Read on to find out how this will help YOUR bottom line!

Dear Madow Friend,

Welcome to The M CLUB’s very first “Manic Monday!” This is going to be one of the craziest days ever! But one of the best that you have ever experienced for buying dental supplies and saving money!

Why is this “M CLUB Manic Monday?”

Because it’s the day when Henry, Patty and Ben no longer shine! Hey… all of the donuts and bagels in the world ain’t going to give any of them an advantage when it comes down to where you, a hard working dentist should be purchasing your dental supplies.

That’s right… this is the biggest scam and it’s been going on for decades! Your current dental supply rep visits your office, brings your team bagels and donuts, sometimes pretends to be dishing out great “practice management advice,” occasionally tinkers with your equipment to get it working better and then ultimately…

Why do you think they are smiling every single time they leave your office? Because they are headed to the bank to make a BIG, FAT deposit!

We are changing the way this game is played! On M CLUB Manic Monday, hard working dentists will all band together and not allow this practice to happen any more!

How do we do it? For starters, we all need to go to THE M CLUB Facebook Page and “Like” it! This will immediately link us together with like minded dentists who are sick and tired of getting ripped off on dental supplies. This is where we all meet up, and oh yeah… look out for some great deals as well as cool practice building videos from us (The Madow Brothers)!

By the way… do you have any idea how much you spend on dental supplies every year? Well if you are just “average,” that number is probably about $35,000 – $40,000 a year. And for many of you reading this right now, that number is likely MUCH HIGHER!

So on “Manic M CLUB Monday” we are going to begin by saving you thousands of dollars. This is money that is going to go right into YOUR POCKET!!! Can you say “new car for yourself?” Can you say “vacation with the family?” Can you say “finally pay off all credit cards?”

Listen: We MUST get together and dispell the old myth that the donut toting supply rep is “saving us money!” He or she is NOT!!!

Want absolute proof? Call us at THE M CLUB today (1-855-THE-M-CLUB) and we will be able to prove it! By sending us your last few dental supply invoices, we can show you very quickly how much money you will save simply by being a member of The M CLUB! And in this economy, every penny counts!

M CLUB Manic Monday tip: if you “feel sorry” for your current supply sales rep and are afraid that you will hurt his or her feelings or you REALLY love the bagels and donuts, here is a tip for you. Call The M CLUB and tell us you want to start slow. We can tell you what some special offers are today and you can begin in “stealth mode.” And don’t worry, we will keep it just between us!

M CLUB Manic Monday fact: joining The M CLUB has always been free and always will be free! Not only will you get the most aggressive pricing in dentistry, you will earn “Darby Rewards” for ordering your dental supplies! These could include flat screen TVs, iPads, and the list goes on and on. The M CLUB actually gave away 100 iPads at TBSE to docs that realized that they wanted to be in this great group of forward thinking offices!

Why are dentists all across the country doing the “happy dance” today?

We have finally figured out a simple (no-brainer) way to save money! Because “buying dental supplies is serious business!”

OK, so what should you do right now? That’s easy! We ask that you take just two simple steps on M CLUB Manic Monday!

1. Click the “Like” button to take you to The M CLUB Facebook page. Once there, make sure you click “Like” and hang out with us often!

2. Call 1-855-THE-M-CLUB and let us know that you are sick and tired of being ripped off. Feel free to ask for your free analysis to see how much you can save over the course of the year. Remember, it is FREE!!! There is never ANY obligation. We have set this up for YOU! Wouldn’t you like to know?

You are not alone anymore! We want to save dentists hundreds of thousands of dollars TODAY! Join The M CLUB today because it is truly the only way to “shine!”

It seems like there is a holiday for everything these days and today is no exception. Whether you knew it or not, today is “Random Act of Kindness Day.”  So we thought it would be a great idea for the dental community as a whole to jump on this bandwagon. You can’t go wrong when it comes to making someone else feel better by being kind.

Start with your patients. Do the unexpected. Is there someone coming in today that has been struggling to make payments on their bill? They are super nice, but things aren’t that easy for them? Why not write off the balance? Can you imagine the look on your patient’s face?

What about your awesome team? Maybe order in lunch or have a rose delivered to each team member as a special token of appreciation. Have you had a good month? How about giving out $50.00 bills with the stipulation that it must be spent on themselves! Pedicure gift certificates are always a great idea, too! Be creative and make them smile!

Of course there is your family. What can you do to make them feel special today? Give them a night off and take them all out to dinner? Suggest a family game night? Surprise them!

Lastly, a random act of kindness day wouldn’t be complete without helping out a complete stranger. Pay for the person’s toll behind you or another person’s coffee at the coffee shop. Maybe tip your waitress more than she expects. Compliment someone on their outfit or hairstyle and make their day! Smile at everyone you meet.

Ronald Reagan instituted this holiday while he was in office some 30 years ago. Kindness can go a long way and it always make both parties feel great! Go ahead and make someone’s day today and share a kind word or deed. Have a wonderful weekend!

We often get questions sent in by docs or team members via email or social media. Here is a recent one that we wanted to share with you:

Q: I read all about your social media marketing and your Madow Mail to new residents and it all sounds great. My problem is that I have virtually no budget for marketing right now. What can I do to grow my practice?
Dr. H., Metairie, LA

A: First of all, every practice needs to have a budget for marketing. The most successful ones could easily spend 5-10% of their gross on marketing and that’s what makes them top-notch! You cannot afford NOT to have a strong social media presence these days as well as a great website that consistently pulls in new patients! And you are right, “Madow Mailing” to the new residents in your area brings in tons of patients as predictably as the sun rises every day.

But having said that, here is a great way to market your practice on the cheap! Make sure EVERY team member in your office has their very own personalized business card. And once they all have cards, make sure everyone (doctor included) starts doing ALL of their personal business in the area of the office.

What are the personal things we are referring to? How about grocery shopping, eating in restaurants, the gym, banking, dry cleaning, nails, car washing, haircuts, massage, beauty salons… the list goes on and on.

And every time a team member or the doc is in a place of business, make it your mission to hand your business card to at least one person. Then it becomes a game of mathematics! Can you imagine how many people in the community will have your cards at the end of six months? Let’s just say…

TONS OF THEM!

This is like the “poor man’s” social media! Your name gets around to many people fairly quickly. We urge you to try this technique whether you are spending zero or $200,000 a year on marketing. Why? Because it works!

Note from The Madow Brothers: We hope you realize that you should be spending a percentage of your gross income on marketing and growing your practice. A good investment would be to come spend two days at our Social Media Institute on March 22-23 in beautiful Baltimore, MD. We have a few seats remaining for this session. For more information, please CLICK HERE or call us at 1-888-88-MADOW. Let us know you read this report and you would like more info! See you in Baltimore!

Dear Madow Friend,

It’s happening this evening!!!  It’s The Best Webinar EVER!! Come and learn as our very own Emily A. Hay hosts “Let’s Get Back to Basics… This is How to Have Your Best Year EVER by Using Social Media!” Many of you may feel as though you have fallen behind with your drive and your marketing and we don’t want that to happen to you. The year is still young! So wherever you may be with growing your practice or with your social media campaigns, in this evening’s webinar we are going to get back to the basics, teaching you how to become the “go-to office” in your area by using some pretty simple social media principles.

Emily A. Hay

This is definitely going to be The Largest Webinar EVER!!! We already have world record breaking attendance and you do not want to be left out! It will be fun and you receive a lot of fresh “take home” info! This is NOT to be missed and will absolutely sell out, so please be there! Below is all of the info!

WHAT?  A Madow Brothers Webinar! “Let’s Get Back to Basics… This is How to Have Your Best Year EVER by Using Social Media!”
FEATURING? Emily A. Hay of Team Madow!
WHEN?  Wednesday, February 15, 2012 at 9PM Eastern Time
WHERE?  In the comfort of your home, car or office (it’s a webinar!).
WHO?  This webinar is great for both dentists and team members!
COST?  FREE
HOW?  Click HERE to register! It only takes a minute! Please sign up early to guarantee your place. Our last three webinars had record breaking numbers attending, so don’t wait! Also, we highly encourage you to log in at least ten minutes before the start of the webinar. We start exactly on time and due to the high demand, some people always get shut out. We don’t want you to be one of those people! Sign up now. If the link above does not work, you may go directly to https://www1.gotomeeting.com/register/755799600

Get on this webinar and you are on your way to making 2012 your Best Year EVER!

First subject-  Happy Valentines Day to you. Hope you and your loved ones have a wonderful day full of everything good! We want to tell you that we “LOVE” having you as a special friend and we hope to be sharing many good times together well into the future!

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Special!!! “Love Dentistry” on Valentine’s Day and save $100! Have you seen our incredible “Love Dentistry in a Box” yet? This is a fantastic tool for you and your practice if you believe in the ”Let’s Make 2012 Your Best Year EVER” philosophy! We still have some coupons left so if you order today by using offer code “inabox,” you will save a cool $100.  Simply go tohttp://www.madow.com/practice-building/love-dentistry-in-a-box/ to check it all out, or call 1-888-88-MADOW!

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Secondly, speaking of LOVE, we would like to introduce to you Emily A. Hay, because we know you will absolutely love her! Emily is the latest faculty member to join Team Madow. You’ll be seeing a lot of her, from speaking at Madow seminars to hosting many Madow webinars to helping you with your social media needs and much more! Emily brings a fresh new approach to the table when it comes to growing dental practices! She lives and breathes this stuff! We can’t wait for you to meet her. You know our slogan for this year has been “Let’s Make 2012 Your Best Year EVER,” and Emily is another way we plan to help you achieve this!

Emily A. Hay

We’re throwing a big party and you are invited! Come meet Emily this Wednesday evening, and learn at the same time as she hosts “Let’s Get Back to Basics… This is How to Have Your Best Year EVER by Using Social Media!” Many of you feel almost as though you have fallen behind with your marketing and we don’t want that to happen. So wherever you may be with growing your practice or with your social media campaigns, in this webinar we are going to get back to the basics, teaching you how to become the “go-to office” in your area by using some pretty simple social media principles.

This is definitely going to be The Largest Webinar EVER!!! We already have world record breaking attendance and you do not want to be left out! It will be fun and you receive a lot of fresh “take home” info! This is NOT to be missed and will absolutely sell out, so please be there! Below is all of the info!

WHAT?  A Madow Brothers Webinar! “Let’s Get Back to Basics… This is How to Have Your Best Year EVER by Using Social Media!”
FEATURING? Emily A. Hay of Team Madow!
WHEN?  Wednesday, February 15, 2012 at 9PM Eastern Time
WHERE?  In the comfort of your home, car or office (it’s a webinar!).
WHO?  This webinar is great for both dentists and team members!
COST?  FREE
HOW?  Click HERE to register! It only takes a minute! Please sign up early to guarantee your place. Our last three webinars had record breaking numbers attending, so don’t wait! Also, we highly encourage you to log in at least ten minutes before the start of the webinar. We start exactly on time and due to the high demand, some people always get shut out. We don’t want you to be one of those people! Sign up now. If the link above does not work, you may go directly to https://www1.gotomeeting.com/register/755799600

We just got back from a quick tour in Nashville presenting at Cain Watters Annual Meeting where we spoke to over 250 dental professionals.  What a great group this was!  We really appreciate the warm welcome we received from both Cain Watters and all of the attendees.  For those of you who don’t know, Cain Watters is a CPA firm providing comprehensive financial planning, accounting and tax services to over 1,300 clients in 49 states.  Oh, and did we mention that they cater primarily to dentists?  We both utilize their services for our busin ess as well as for our personal financial needs.  We go to Dallas every year for a financial check-up.  You should definitely call Charles Loretto at 972.233.3323 or email him at Charles@cainwatters.com.  Do it – you won’t be sorry!

Onward. Speaking of tours, we have recently updated our “Love Dentistry” schedule and want to make sure you know about it.  Our calendar is rapidly filling up and we are looking forward to meeting so many great dental teams all over the country!  If an event is underlined, you can click on it and find out all of the details and how to register for it as well.  If it’s not highlighted and just has a city and state next to it, feel free to call our office at 1.888.88.MADOW to register.

And one more extremely important thing:  you don’t want to miss our Webinar on Wednesday, February 15, featuring our own Emily A. Hay.  In this webinar we are going to get back to the basics, teaching you how to become the “go-to office” in your area by using some pretty simple social media principles. It will be fun and you receive a lot of fresh “take home” info! This is NOT to be missed and will definitely sell out, so please be there! Below is all of the info!

WHAT?  A Madow Brothers Webinar! “Let’s Get Back to Basics… This is How to Have Your Best Year EVER by Using Social Media!”
WHEN?  Wednesday, February 15, 2012 at 9PM Eastern Time
WHERE?  In the comfort of your home, car or office (it’s a webinar!).
WHO?  This webinar is great for both dentists and team members!
COST?  FREE
HOW?  Click HERE to register! It only takes a minute!

Please sign up early to guarantee your place. Our last three webinars had record breaking numbers attending, so don’t wait! Also, we highly encourage you to log in at least ten minutes before the start of the webinar. We start exactly on time and due to the high demand, some people always get shut out. We don’t want you to be one of those people! Sign up now. If the link above does not work, you may go directly to https://www1.gotomeeting.com/register/755799600