Dianna Huff's B2B MarCom Writer Blog

SEO Power Combo: Archived Optimized E-Newsletters

Dianna Huff — Sat, 11 Oct 2008 13:43:57 +0000

I’m in the process of updating my Website and while going over my keywords and Google stats I noted — to my dismay and awe — that one single archived issue of my newsletter is generating tons of traffic. I’m dismayed because the keywords people are using to get to my site have nothing to do with my B2B [...]

Five Tips for Staying Positive Despite Doom and Gloom

Dianna Huff — Tue, 07 Oct 2008 15:46:17 +0000

Because I’m of a certain age, I’ve been through numerous economic ups and downs — including the gas shortage of the 1970s when my parents could only buy gas on even/odd days, the early 80s recession when I was in school and wondered if I’d be able to finish, the early 90s recession when it [...]

Free Social Media Summit for B2B Marketers

Dianna Huff — Mon, 06 Oct 2008 19:01:30 +0000

If you’re like me, you get dozens of invitations to webinars. Many of them sound simply fantastic but are often held at times that don’t fit my schedule. Other times they’re a bit pricey. I end up not attending any. That’s why I was very pleased to hear about BrightTALK’s free Social Media Summit which is [...]

Example of A+ Landing Page from the Womack Company

Dianna Huff — Thu, 02 Oct 2008 17:51:40 +0000

In the past, I’ve posted examples of landing pages that didn’t quite work. However, I just ran into a GREAT landing page produced by the Womack Company, whose ad in this morning’s HARO email caught my eye. (For those you who don’t know, HARO emails come three times a day — and they are stuffed full of queries [...]

Learn How to Market Your Copywriting Services

Dianna Huff — Fri, 26 Sep 2008 11:37:05 +0000

If you’re a relatively new freelance copywriter — or even a veteran one — you may be worried about the current financial crisis. I know I was very worried once the technology boom went bust in 2001. I went from being fairly busy to twiddling my thumbs. Why? Because I didn’t know how to market myself effectively. Don’t [...]

Book Review: Gravitational Marketing: The Science of Attracting Customers

Dianna Huff — Tue, 23 Sep 2008 12:35:47 +0000

Judging by some of the conversations I’ve had with people, marketing is seen as something that’s deceptive, difficult, and energy-draining. One woman business owner once said to me, “The thing I hate about being in business is that I have to get up every morning and market myself.” (Truthfully, I had never considered business ownership in [...]

Use an E-Newsletter to Help Nurture “Warm” Leads

Dianna Huff — Thu, 18 Sep 2008 12:14:44 +0000

Even though this blog drives a fair amount of traffic and inquiries for me, I still publish my e-newsletter, The MarCom Strategist. I do it because nothing works better to help keep me top of mind with clients who have used my services in the past. The newsletter is also a great way to nurture “warm” [...]

Why I Don’t Use Article Submission Sites

Dianna Huff — Mon, 15 Sep 2008 11:35:05 +0000

Bob Bly recently asked on his blog, “Does Article Marketing Work?” He asks his blog readers for examples of using articles to generate business. I agree with all of the comments to Bob’s post: marketing one’s expertise and thought-leadership via articles is a terrific tactic. I use it myself — except I’ve never once used an [...]

Late Friday Afternoon Grab Bag

Dianna Huff — Fri, 12 Sep 2008 21:41:35 +0000

The service that hosts this blog has been very flakey of late — either the blog is down many times during the day or when I can get on, the connection is so s-l-o-w I can’t post anything. It is a real drag. So, I apologize if you’ve tried to log on and haven’t been able [...]

An Excellent Example of Building Community with a Blog

Dianna Huff — Tue, 09 Sep 2008 18:31:50 +0000

If you missed last night’s season premier of Terminator: The Sarah Connor Chronicles, you missed excellent television. I had to pick my jaw up off the floor after watching it. Wow. I’ve been following the build up to the second season premier on the show’s blog — whose author has done an excellent job of linking [...]