Dianna Huff's B2B MarCom Writer Blog

7 Ideas for Using Video to Connect with Your B2B Customers

Dianna Huff — Tue, 07 Jul 2009 00:22:08 +0000

The July/August 2009 issue of Fortune Small Business features Carousel Designs, a niche baby bedding manufacturer, for its Tool Kit | Makeover story. David Nies, a marketing and branding consultant with Flexible Executives in Atlanta, praises the company’s two owners for two Website innovations (a gift registry and a tool that lets shoppers customize bedding) but [...]

Search, Articles & Blogs Drive Traffic and E-newsletter Subscriptions

Dianna Huff — Thu, 25 Jun 2009 19:07:12 +0000

I’ve been watching my e-newsletter new subscriber stats for a while now, mostly because the number of subscribers had been increasing even though e-newsletter open rates have been declining — according to most industry reports. In the last year, the number of people who subscribe to my e-newsletter on a daily / monthly basis has doubled, [...]

10 (Tongue-in-Cheek) Reasons Why You Don’t Need Twitter

Dianna Huff — Sat, 20 Jun 2009 19:42:50 +0000

I read lots of articles about why Twitter makes good business sense. However, I find few articles explaining why I don’t need it. Here are my top 10 reasons, in no particular order. 1. You don’t want to connect with the movers and shakers in your industry. 2. You don’t want the movers and shakers in your [...]

Copywriting Power Tip: Eliminate “There are”

Dianna Huff — Fri, 19 Jun 2009 15:27:24 +0000

While in college studying for my Masters degree in English, I was fortunate to have a wonderful professor who literally beat us over the head with regard to pruning wordy copy. She absolutely hated sentences that began with “there are.” My papers would come back with this phrase crossed out in red ink. I learned [...]

Building Your Online Brand: Five Basic Strategies

Dianna Huff — Sun, 14 Jun 2009 21:38:27 +0000

Having just secured my Facebook branded URL, I was reminded again why using the same “brand” across all social media properties is important. When it comes to business and marketing, one’s good name has always been a sterling asset, and with the rise of social media, it’s imperative you “own” your name and use it [...]