Dianna Huff's B2B MarCom Writer Blog

Is Technology Ticking Your Customers Off?

Dianna Huff — Tue, 10 Nov 2009 22:48:14 +0000

So I just walked into a United Red Carpet lounge and watched while a gentleman next me handed the customer service representative his Member card. She took one look at it and said, “Sorry, we’re not accepting these cards.” The gentleman said, “But US Airways said it was good after October 31.” “Sorry, sir,” was her reply. [...]

Ask For and Give LinkedIn Recommendations

Dianna Huff — Fri, 06 Nov 2009 02:07:43 +0000

While giving a presentation on social media at Margie Dana’s (@margiedana) 4th Annual Print Buyers Conference, I stressed the importance of asking for Recommendations via LinkedIn. One gentleman raised his hand to ask, “Aren’t Recommendations artificial?” He based his assumption on the fact that sales people from other companies were asking for his personal Recommendation [...]

Twitter Auto DMs: Please Take My Survey

Dianna Huff — Tue, 03 Nov 2009 15:14:38 +0000

If you’re a Twitter user, you either love or hate Auto DMs — those messages that people automatically send to new followers. Sometimes people use Auto DMs to greet new followers or to say something along the lines of, “I’m looking forward to reading your insights.” Other times people use them to promote their products or services. Whether [...]

Copywriting Tip: Banish “No Contractions” Rule

Dianna Huff — Wed, 28 Oct 2009 12:38:33 +0000

In the past few months, I’ve had more than one client insist that I remove all contractions from the Web copy I’ve written for them. I use contractions because I had read somewhere (long ago) that contractions make copy — especially Web copy — easier to read. Contractions make copy flow better, and they make copy [...]

Is Your Website a Small Town or a Thriving Metropolis?

Dianna Huff — Tue, 20 Oct 2009 12:49:09 +0000

The founders of HubSpot, Inc., Brian Halligan and Dharmesh Shah, last week announced the publication of their new book, Inbound Marketing: Getting Found Using Google, Social Media and Blogs (Wiley). Full disclosure: I edited this book, so this post isn’t a book review nor was I paid (or even asked) to write it. . . [...]