tag:blogger.com,1999:blog-1496835043027622561Tue, 07 Oct 2014 02:16:18 +0000Enterprise ArchitectureMarket OrientationCustomer FocusMarket Coherent EnterpriseComplexityITBusinessBusiness ProcessesCEOCoherency ManagementCompetitive AdvantageCoordinationCustomer ForesightCustomer InsightCustomer-centricityEmployeesEpistemologyExternal CoherenceInternal CoherenceLeadershipMarket ForcesMarket IntelligenceOntologyOperating ModelOutside-inPeopleStrategySustained AdvantageValue Chaininside-outprinciplesMaking the ends meet between Market Orientation (MO) and Enterprise Architecture (EA) - two disciplines that effectively help organizations manage change and complexity.http://marketcoherency.blogspot.com/noreply@blogger.com (Hjalte Hojsgaard)Blogger9125tag:blogger.com,1999:blog-1496835043027622561.post-6555461139978350739Tue, 14 Dec 2010 17:47:00 +00002010-12-14T15:15:33.647-05:00Dear all participants in the MDEA survey 2010, The research has come to an end, at least for now. Thank you all for taking time to contribute. Thanks also to Stan Slater, and George S. Day - Experts in Market Orientation. And to Scott Bernard, and EAdirection's Tim Westbrock and George Paras  - Experts in EA. And to Dr. April Cantwell, Industrial Psychologist. And thanks to John Goetze, Chief http://marketcoherency.blogspot.com/2010/12/market-driven-enterprise-architecture.htmlnoreply@blogger.com (Hjalte Hojsgaard)2tag:blogger.com,1999:blog-1496835043027622561.post-8582656313240975470Fri, 23 Jul 2010 16:58:00 +00002010-07-23T13:08:49.019-04:00Dear Enterprise Architects... Your help is needed. This is a new look at the EA discipline, searching out how attuned we are to the needs of our businesses, and how well we understand ourselves as part of the business context. It's a merger between Market Orientation and Enterprise Architecture, two separate disciplines who's individually been proven to impact business performance, significantlyhttp://marketcoherency.blogspot.com/2010/07/are-you-enterprise-architect-please.htmlnoreply@blogger.com (Hjalte Hojsgaard)0tag:blogger.com,1999:blog-1496835043027622561.post-5150726544079131247Sun, 18 Jul 2010 14:05:00 +00002010-07-18T10:05:11.127-04:00Here a portion of a discussion I've been running in a LinkedIn group (EA Connections) . Thought it may be of interest. @Anand & @John - Interesting insights added on HPC. @John - I agree there's certainly an element in Outside-In EA that is to strike the right balance between IT and business, in any EA for that matter. No matter how much we push EA to truly be a holistic enterprise discipline, http://marketcoherency.blogspot.com/2010/07/outside-in-discussion-on-linkedin-ea.htmlnoreply@blogger.com (Hjalte Hojsgaard)1tag:blogger.com,1999:blog-1496835043027622561.post-1969366761087526870Sat, 05 Jun 2010 16:46:00 +00002010-06-10T10:38:48.151-04:00ComplexityEnterprise ArchitectureEpistemologyOntologyPeopleLast week I had the pleasure of speaking at the Carnegie Mellon University EA Certification program in Denmark, delivered by the EA Fellows. The invitation was to speak about the Market Coherent Enterprise topic (see the presentation here). I went to the venue early and joined part of the general curriculum discussion, and with my topic at the top of mind a few perspectives stuck with me: Fear ofhttp://marketcoherency.blogspot.com/2010/06/fear-of-complexity-and-people-in-ea.htmlnoreply@blogger.com (Hjalte Hojsgaard)0tag:blogger.com,1999:blog-1496835043027622561.post-5963939048259295874Fri, 21 May 2010 21:04:00 +00002010-05-23T18:19:20.646-04:00Business ProcessesEmployeesEnterprise Architectureinside-outITMarket Coherent EnterpriseMarket OrientationOperating ModelOutside-inprinciples"Outside-In" or "Inside-Out"? In my previous blog post I stressed that a market approach to the organization must come before an EA approach. Obviously, there is a conflict of words here, if we approach Enterprise Architecture as a holistic discipline to map the enterprise. A holistic perspective would by nature be all-encompassing, and thus also be accommodating of the enterprise's interface http://marketcoherency.blogspot.com/2010/05/principles-for-market-driven-enterprise.htmlnoreply@blogger.com (Hjalte Hojsgaard)0tag:blogger.com,1999:blog-1496835043027622561.post-7294002537412572238Sat, 15 May 2010 16:26:00 +00002010-05-16T16:49:52.792-04:00Competitive AdvantageEnterprise ArchitectureExternal CoherenceInternal CoherenceMarket OrientationStrategySustained AdvantageThe All Important Strategies And The Choices We Make .... In pursuit of the Market Coherent Enterprise by cross-fertilizing Market Orientation with Enterprise Architecture, the external connectedness paired with the internal connectedness, one of the most important questions arising is from my perspective the strategy choices we make at 1) the offset of such a journey and 2) continuously. I http://marketcoherency.blogspot.com/2010/05/what-strategy-is-right-for-ea-and.htmlnoreply@blogger.com (Hjalte Hojsgaard)0tag:blogger.com,1999:blog-1496835043027622561.post-1106481593144412559Sun, 09 May 2010 17:51:00 +00002010-05-15T21:14:47.152-04:00CoordinationCustomer FocusCustomer ForesightCustomer InsightMarket IntelligenceMarket OrientationI'm doing some synthesis of the literature that exist around the Market Orientation construct, refreshing our understanding of what it really is. A great seminal piece is the one written by Jaworski & Kohli (1990) "Market Orientation: The Construct, Research Propositions, and Managerial Implications". Informed primarily by the Jaworski & Kohli (1990) piece, I've put together a model providing http://marketcoherency.blogspot.com/2010/05/what-is-market-orientation.htmlnoreply@blogger.com (Hjalte Hojsgaard)3tag:blogger.com,1999:blog-1496835043027622561.post-1024505552386916542Fri, 07 May 2010 18:48:00 +00002010-05-15T21:16:44.991-04:00CEOComplexityCustomer FocusEnterprise ArchitectureLeadershipMarket Coherent EnterpriseMarket ForcesMarket OrientationValue ChainAgility is required, it's tough and it's old news Rapid speed of business, changing business models, globalization and economic turbulence are old news…. Today they remain a fact of today’s business life and it is something we are all competing on managing well. Still, though, many companies are not following. The velocity is again and again made the villain and takes the blame when we are http://marketcoherency.blogspot.com/2010/05/lemonade-stand-example.htmlnoreply@blogger.com (Hjalte Hojsgaard)0tag:blogger.com,1999:blog-1496835043027622561.post-5711812854205459401Fri, 07 May 2010 15:36:00 +00002010-05-15T21:17:56.350-04:00BusinessCoherency ManagementCustomer FocusCustomer-centricityITMarket Coherent EnterpriseHello - For a while I've been sitting on the fence between the areas of Business and IT. Really, it's been primarily between marketing and IT, marketing in the sense of understanding where the business is coming from, what needs the business are satisfying, the value pipeline of the business, etc. etc.. Customer-centricity has been on my agenda a lot, through marketing but also the area of http://marketcoherency.blogspot.com/2010/05/exploring-what-market-coherent.htmlnoreply@blogger.com (Hjalte Hojsgaard)1