http://www.b2binternational.com/b2b-blog Read all about current thoughts on market research techniques & findings, as well as views on industry and commerce issues generally. Fri, 06 Nov 2009 14:50:56 +0000 http://backend.userland.com/rss092 en TheMarketResearchBloghttp://feedburner.google.com In his first Thursday Night Insight, Alex Clements illustrates perfectly how keeping a close eye on the competition and being quick to spot opportunities can really strengthen your own market position. Atari, Spectrum, Commodore, Sega, Nintendo, PlayStation, Xbox. Regardless of your age, you are highly likely to have heard of ...<img src="http://feeds.feedburner.com/~r/TheMarketResearchBlog/~4/ReabhrZ30Nc" height="1" width="1"/> http://feedproxy.google.com/~r/TheMarketResearchBlog/~3/ReabhrZ30Nc/ http://www.b2binternational.com/b2b-blog/2009/11/05/more-than-just-fun-and-games/ According to the latest American Express OPEN Small Business Monitor conducted in August, 55% of small-business owners are optimistic about near-term business prospects. This is a notable increase from the 45% who said the same when the semi-annual study was last run in March of this year. 763 ...<img src="http://feeds.feedburner.com/~r/TheMarketResearchBlog/~4/8ha_dMzGsEw" height="1" width="1"/> http://feedproxy.google.com/~r/TheMarketResearchBlog/~3/8ha_dMzGsEw/ http://www.b2binternational.com/b2b-blog/2009/11/04/small-business-owners-optimistic/ Oliver Truman this week takes a brief look into the topic of sports sponsorship. As is de rigueur in the UK, hardly a weekend goes by when at least some of my time isn’t occupied by watching football (or "soccer", if you’re that way inclined). After all, ...<img src="http://feeds.feedburner.com/~r/TheMarketResearchBlog/~4/2BfhCw05TT4" height="1" width="1"/> http://feedproxy.google.com/~r/TheMarketResearchBlog/~3/2BfhCw05TT4/ http://www.b2binternational.com/b2b-blog/2009/10/30/not-howay-to-do-it/ Ethnography research is a technique that is being used more and more in business to business markets and in the last month B2B International has carried out numerous ethnographic projects looking at getting into the mind of the trade (both plumbers and builders). Ethnographic research must surely be among the most ...<img src="http://feeds.feedburner.com/~r/TheMarketResearchBlog/~4/j_mtJmmmalA" height="1" width="1"/> http://feedproxy.google.com/~r/TheMarketResearchBlog/~3/j_mtJmmmalA/ http://www.b2binternational.com/b2b-blog/2009/10/28/ethnography-in-b2b-markets-%e2%80%93-what-does-it-really-mean/