http://www.b2binternational.com/b2b-blog Read all about current thoughts on market research techniques & findings, as well as views on industry and commerce issues generally. Fri, 03 Jul 2009 11:59:36 +0000 http://backend.userland.com/rss092 en TheMarketResearchBloghttp://feedburner.google.com In his latest Thursday Night Insight post, Matt Powell reflects on his experiences working in our China office and the difficulties inherent in conducting business across cultural boundaries. I recently saw a TV advert from one of the world's major banks that professes to its excellent local knowledge in ...<img src="http://feeds.feedburner.com/~r/TheMarketResearchBlog/~4/Xd15yRytTEc" height="1" width="1"/> http://feedproxy.google.com/~r/TheMarketResearchBlog/~3/Xd15yRytTEc/ http://www.b2binternational.com/b2b-blog/2009/07/03/cultural-differences-and-knowing-your-market/ Matthew Harrison, B2B International’s Director of International Operations, was featured in Marketing’s recent special issue on emerging markets. Drawing upon his time spent working in our China office and using his extensive experience gained through managing research projects in such far-reaching geographies as Russia, ...<img src="http://feeds.feedburner.com/~r/TheMarketResearchBlog/~4/eqKQHnRcEPw" height="1" width="1"/> http://feedproxy.google.com/~r/TheMarketResearchBlog/~3/eqKQHnRcEPw/ http://www.b2binternational.com/b2b-blog/2009/07/01/only-fools-rush-in/ The Association of National Advertisers (ANA) has found that two-thirds of marketers have, in response to the current economic environment, shifted their emphasis to more short-term strategies.  These were some of the findings of a Brand-Building study of 129 marketers, which took the form of an ...<img src="http://feeds.feedburner.com/~r/TheMarketResearchBlog/~4/WerH4dfmA6Y" height="1" width="1"/> http://feedproxy.google.com/~r/TheMarketResearchBlog/~3/WerH4dfmA6Y/ http://www.b2binternational.com/b2b-blog/2009/06/30/short-term-strategies-in-the-recession/ They say that the customer is always right.  But how exactly do you define a customer?  Recent protests by British university students about the quality of the education they're 'purchasing' have caused Carol-Ann Morgan to reflect on the lessons we can all learn in a wider ...<img src="http://feeds.feedburner.com/~r/TheMarketResearchBlog/~4/I9qbEfD4wIc" height="1" width="1"/> http://feedproxy.google.com/~r/TheMarketResearchBlog/~3/I9qbEfD4wIc/ http://www.b2binternational.com/b2b-blog/2009/06/26/looking-after-our-reputation/