The Market Research Blog from B2B International

Capturing the Heart

With the recession clouds still looming, Afshan Bhatti in this week’s Thursday Night Insight takes the opportunity to remind businesses how important it is, now more than ever, for brands to harness an emotional connection with consumers. We, as humans, are largely motivated by our emotions, with emotion stimulating the mind ...

Mixing Things Up

Branding. How important is it? Well, we at B2B International firmly believe that building a strong corporate brand is the only sure way to differentiate an industrial product. But while the importance of branding can sometimes be overlooked in the b2b arena, there can be little doubt ...

In the St. Nick of Time

David Ward this week takes the time to point out that in marketing, just as in many aspects of life, timing is everything. A disturbing thing happened to me about 2 weeks ago. But before I tell you what that was I wanted to share with you something I read in ...

The Growth of Global B2B Spending

Visa Inc. has just released its annual global Commercial Consumption Expenditure (CCE) index, which is recognized as an industry benchmark for measuring commercial spending globally. This year’s index estimates that global commercial spending grew to $90.2 trillion in 2008 – up 11% from 2007’s CCE index. According to the survey, the fastest-growing ...