http://www.b2binternational.com/b2b-blog Read all about current thoughts on market research techniques & findings, as well as views on industry and commerce issues generally. Tue, 07 Sep 2010 08:47:11 +0000 http://backend.userland.com/rss092 en TheMarketResearchBloghttp://feedburner.google.com Following a tough couple of years for the industry, good news comes for marketers with reports that marketing recruitment and salaries are set to rise in coming months. The new study by recruitment consultancy Aquent reports that 50% of firms plan to boost numbers in their marketing teams over the next six months; 43% forecast [...]<img src="http://feeds.feedburner.com/~r/TheMarketResearchBlog/~4/n4zVzr15mkk" height="1" width="1"/> http://feedproxy.google.com/~r/TheMarketResearchBlog/~3/n4zVzr15mkk/ http://www.b2binternational.com/b2b-blog/2010/09/07/a-recovery-for-marketing/ In this week’s Thursday Night Insight, Julia Cupman takes a brief look at Apple in an attempt to understand how the brand has become so successful. The iPhone 4 is currently one of the newest and hottest gizmos around, and so in demand that, here in the suburbs of New York, incredibly no Apple store [...]<img src="http://feeds.feedburner.com/~r/TheMarketResearchBlog/~4/AzuojF-W6jE" height="1" width="1"/> http://feedproxy.google.com/~r/TheMarketResearchBlog/~3/AzuojF-W6jE/ http://www.b2binternational.com/b2b-blog/2010/09/03/the-fruits-of-apples-success/ As B2B International expands its operations around the world, the most recent office opening earlier this year in Shanghai, Director of International Operations Matthew Harrison says: “we are delighted that we’re strengthening our North America and Asia-Pacific teams. As the number of clients grows, so too does the need for more experienced and talented researchers.” [...]<img src="http://feeds.feedburner.com/~r/TheMarketResearchBlog/~4/hmgx3fr2n_c" height="1" width="1"/> http://feedproxy.google.com/~r/TheMarketResearchBlog/~3/hmgx3fr2n_c/ http://www.b2binternational.com/b2b-blog/2010/08/31/new-appointments-for-b2b-international/ This week father-in-waiting Matthew Harrison reflects on the imminent addition to his family, and what this tells us about industrial branding. It is a truth universally acknowledged that buying a house and getting divorced are the 2 most stressful experiences in life. Frankly this is a statement I find it difficult to agree with, and [...]<img src="http://feeds.feedburner.com/~r/TheMarketResearchBlog/~4/gXCJj8b7OaY" height="1" width="1"/> http://feedproxy.google.com/~r/TheMarketResearchBlog/~3/gXCJj8b7OaY/ http://www.b2binternational.com/b2b-blog/2010/08/27/the-name-game/