tag:blogger.com,1999:blog-2340276008933031393Tue, 10 Nov 2009 14:22:29 +0000This blog in relation to our annual event is specifically for market research and insights executives where they can find the latest and greatest in how research can be used to affect change and drive business forward.http://themarketresearchevent.blogspot.com/noreply@blogger.com (Yemil)Blogger352125http://creativecommons.org/licenses/by/2.0/http://creativecommons.org/licenses/by/2.0/http://creativecommons.org/images/public/somerights20.gifTheMarketResearchEventhttp://feedburner.google.comtag:blogger.com,1999:blog-2340276008933031393.post-6248938736434263003Tue, 10 Nov 2009 14:21:00 +00002009-11-10T09:22:29.869-05:00SPSStext analyticsmarket researchThe Market Research EventStart Date/Time: Thu, Nov 19, 2009 2:00 PM - 3:00 PM ESTWith SPSS text analytics, you can read documents, blogs, wikis, tweets, e-mails, call center notes, surveys and other free form text – and turn the insight you gain into a true strategic asset. We’ll show you how to use text analytics with social media and other Web 2.0 sites to understand trends, and what your customers want, and how they’http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/ufPmVEW6QiQ/reminder-free-web-seminar-next-thursday.htmlnoreply@blogger.com (Thiago)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/ufPmVEW6QiQ" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/11/reminder-free-web-seminar-next-thursday.htmltag:blogger.com,1999:blog-2340276008933031393.post-6307517831617207805Mon, 09 Nov 2009 17:22:00 +00002009-11-09T12:33:32.185-05:00segmentationShawnee Public LibraryPopulation for librarymarket researchThe Market Research EventLibrary segmentationThe Topeka and Shawnee Public Library System has segmented their market in order to better provide for the members of their different branches. By looking at the populations around the branches of their library, they've been able to get a sense of what they should carry at each library. For libraries surrounded by lots of elementary schools, they'll have a larger children section, and for areashttp://feedproxy.google.com/~r/TheMarketResearchEvent/~3/8EcoF3rhacI/public-library-looks-at-segmentation.htmlnoreply@blogger.com (Jennifer)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/8EcoF3rhacI" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/11/public-library-looks-at-segmentation.htmltag:blogger.com,1999:blog-2340276008933031393.post-3635464085227683082Mon, 02 Nov 2009 15:07:00 +00002009-11-02T10:09:41.221-05:00TMRE 2009TMRE Live 2009If you missed TMRE 2009 this year or just wanted a refresher of some of the sessions and topics covered at the event, make sure to check out the video clips we took from Vegas. On the event site you'll find speaker interviews, recorded track sessions, as well as a welcome from the conference director Krista Vazquez. Enjoy!TMRE 2009 Videohttp://feedproxy.google.com/~r/TheMarketResearchEvent/~3/Qu9IurnVCzo/video-from-market-research-2009-event.htmlnoreply@blogger.com (Thiago)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/Qu9IurnVCzo" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/11/video-from-market-research-2009-event.htmltag:blogger.com,1999:blog-2340276008933031393.post-7236122372870257030Thu, 29 Oct 2009 15:25:00 +00002009-10-29T15:16:40.902-04:00market research industrymarket research 2009The Market Research Eventmarket research updatesMarket Research NewsBelow is an excerpt from our LinkedIn announcement sent today. If you've not already joined us on LinkedIn, we encourage you to do so!--We’d like to thank all of you at The Market Research Event LinkedIn group who followed us last week at the conference. In case you weren’t able to make it to Las Vegas, we’d like to share with you some of the most popular sessions from our blog:TMRE Keynote http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/l5toF7LEJMM/announcement-from-market-research-event.htmlnoreply@blogger.com (Melissa)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/l5toF7LEJMM" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/announcement-from-market-research-event.htmltag:blogger.com,1999:blog-2340276008933031393.post-2790884683910704331Wed, 28 Oct 2009 15:45:00 +00002009-10-28T14:04:09.391-04:00tweetWeb SeminarSPSStext analyticsbusiness strategymarket researchStart Date/Time: Thu, Nov 19, 2009 2:00 PM - 3:00 PM ESTWith SPSS text analytics, you can read documents, blogs, wikis, tweets, e-mails, call center notes, surveys and other free form text – and turn the insight you gain into a true strategic asset. We’ll show you how to use text analytics with social media and other Web 2.0 sites to understand trends, and what your customers want, and how they’http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/vgXMYTOAfl8/free-web-seminar-unlock-better-business.htmlnoreply@blogger.com (Thiago)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/vgXMYTOAfl8" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/free-web-seminar-unlock-better-business.htmltag:blogger.com,1999:blog-2340276008933031393.post-950766980324665885Tue, 27 Oct 2009 13:48:00 +00002009-10-30T11:31:06.077-04:00The VerbCreativityTMRE Live 2009The VibeAndrew PekThe ValueInnovationGet Stimulated: Innovating Through Challenging TimesAndrew Pek, Author, Stimulated!Andrew Pek presented in the "Proof" track at last week's 2009 TMRE, and looked at how people could become more creative in the work that they did. He focused on three ways to get stimulated, focusing on The Vibe, The Value and The Verb. We've got to work on better exploiting the brain in order to be more creative http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/i4acN77outg/tmre-2009-get-stimulated-innovating.htmlnoreply@blogger.com (Jennifer)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/i4acN77outg" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/tmre-2009-get-stimulated-innovating.htmltag:blogger.com,1999:blog-2340276008933031393.post-3046550278491909514Thu, 22 Oct 2009 14:00:00 +00002009-10-22T10:24:08.203-04:00CommunispaceThe Market Research Event 2009TMRE Live 2009We were able to catch Diane Hessan, CEO of Communispace, and ask her some questions about some of Communispace’s new research initiatives and what lies ahead for market researchers of tomorrow. Take a couple of minutes to view the video below. Enjoy!http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/oTsB_I5ZOZ8/tmre-2009-interview-with-communispace.htmlnoreply@blogger.com (Thiago)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/oTsB_I5ZOZ8" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/tmre-2009-interview-with-communispace.htmltag:blogger.com,1999:blog-2340276008933031393.post-5529288553128109896Thu, 22 Oct 2009 13:42:00 +00002009-10-30T13:50:56.151-04:00TMRE Live 2009Online Communitiesmarket researchThe Market Research EventGongos ResearchFor the first time this year, Gongos Research decided to raffle away a handbag that this year's TMRE. They wanted to create something that showed who they were as a company and that aligned with their presentation with Domino's Pizza. So with the motto of "Research communities can be easy on the purse strings when you know how to leverage and be creative with them," they gave away a Burberry http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/Ei6udxDX9CU/research-communities-can-be-as-easy-on.htmlnoreply@blogger.com (Jennifer)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/Ei6udxDX9CU" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/research-communities-can-be-as-easy-on.htmltag:blogger.com,1999:blog-2340276008933031393.post-7082125166012236970Wed, 21 Oct 2009 19:59:00 +00002009-10-21T16:03:09.163-04:00Consumer expectationsFacebookStan SthanunathonTMRE Live 2009visionariesInnovationCoca Cola market researchWhy quality doesn't matter A report on the terminal illness of Survey ResearchStan Sthanunathan, Vice President , Marketing Strategy & Insights, The Coca-Cola CompanyStan is presented us with two vital slides. As different people have different styles, and he doesn’t want to offend anyone.Vital slide #1: Why quality doesn’t matter. You must think about the future. If you don’t have quality, don’thttp://feedproxy.google.com/~r/TheMarketResearchEvent/~3/STaZQeBkWDY/tmre-general-session-why-quality-doesnt.htmlnoreply@blogger.com (Jennifer)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/STaZQeBkWDY" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/tmre-general-session-why-quality-doesnt.htmltag:blogger.com,1999:blog-2340276008933031393.post-3586029495687141270Wed, 21 Oct 2009 19:14:00 +00002009-10-21T15:17:56.660-04:00The Market Research Event 2009TMRE Live 2009ram charanPresenter: Ram Charam, Author of Leadership in Times of Economic Uncertainty & Co-Author The Game ChangersHere are a few takeaways from his informative presentation.Ram Charam begins his keynote session by asking the question “Why do 90% of accountants not turn into CFOs? Most accountants can’t make the linkage to the outside business and do not see the connections. There are many CFOs who do nothttp://feedproxy.google.com/~r/TheMarketResearchEvent/~3/M_B8Yre5vNM/keynote-session-innovation-growth.htmlnoreply@blogger.com (Thiago)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/M_B8Yre5vNM" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/keynote-session-innovation-growth.htmltag:blogger.com,1999:blog-2340276008933031393.post-4640080189371673993Wed, 21 Oct 2009 19:13:00 +00002009-10-21T15:16:36.551-04:00Joel BenensonPolitical PollstersOnline CommunitiesBill ClintonObama AdministrationLessons from the White House: Stories From Obama’s Lead Pollster & StrategistJoel Benenson, Lead Pollster & Senior Strategist, The Obama AdministrationWhat does a politics pollster know about market research’s issues? While looking at the agenda, he saw a session doing with inspired performance, and it’s contending with a session on online communities, as well as building a teen brand, and http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/7Saa_LmRa10/tmre-keynote-session-2009-lessons-from.htmlnoreply@blogger.com (Jennifer)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/7Saa_LmRa10" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/tmre-keynote-session-2009-lessons-from.htmltag:blogger.com,1999:blog-2340276008933031393.post-841923910930105909Wed, 21 Oct 2009 19:10:00 +00002009-10-21T15:12:41.812-04:00sustainabilityLexusSteve SturmToyota PriusTMRE Live 2009market researchToyotaToyota: Continuous Improvement Through ResearchSteven Sturm, Group Vice President, Americas Strategic Research & Planning and Corporate Communications, Toyota Motor North America, Inc.Toyota runs their business according to the Toyota Way which relies on two principles:-Continuous improvement-respect for peopleToyota entered the US car market over 50 years ago. Their first car, Toyopet Crown, http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/p2TSAs6nS_g/tmre-general-session-toyota-continuous.htmlnoreply@blogger.com (Jennifer)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/p2TSAs6nS_g" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/tmre-general-session-toyota-continuous.htmltag:blogger.com,1999:blog-2340276008933031393.post-4852248760159384656Wed, 21 Oct 2009 06:33:00 +00002009-10-21T02:34:46.571-04:00TMRE in PicturesTMRE Live 2009The TMRE crew had a chance to take pictures throught the day. Check out some of the sessions we jumped in on: http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/SbBAuR7M4Qo/tmre-day-1-in-pictures.htmlnoreply@blogger.com (Jennifer)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/SbBAuR7M4Qo" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/tmre-day-1-in-pictures.htmltag:blogger.com,1999:blog-2340276008933031393.post-4015226550874620380Wed, 21 Oct 2009 06:24:00 +00002009-10-21T02:32:35.402-04:00Change in Market researchTMRE Live 2009Kelley StyringTwitter and Market researchtwitterMining twitterTrend Surfing: Creating Waves of ChangeKelley Styring, Principal, Insight Farm, Event ChairwomanHow can we grow market research? There’s a dimension missing in market research, and sometimes when you damage something you learn. Kelley’s been creating intense personal experience that’s changed the lense through which she looks at the industry. Last year, Styring presented about what people carry http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/szpx2zibRQY/tmre-conference-chair-trend-surfing.htmlnoreply@blogger.com (Jennifer)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/szpx2zibRQY" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/tmre-conference-chair-trend-surfing.htmltag:blogger.com,1999:blog-2340276008933031393.post-7190545552908588955Wed, 21 Oct 2009 05:35:00 +00002009-10-21T02:14:45.114-04:00AdoptionBrand perceptionPatient adherenceCMITMRE Live 2009PfizerBrand loyaltyPatient complianceDecision Pathway Modeling Decision Pathway Modeling: Understanding How Your Customers Get To YesMike Mabey, CMIAnne Hale, Pfizer, Inc.For Pharma, key metrics are adoption (will a physician prescribe this product), patient adherence and compliance, intent to fill and prescribe, brand perception and brand loyalty. Many drugs will go off patent, and the patients will still want to continue takig the name brand http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/UPYMH2ZUTY8/tmre-2009-decision-pathway-modeling.htmlnoreply@blogger.com (Jennifer)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/UPYMH2ZUTY8" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/tmre-2009-decision-pathway-modeling.htmltag:blogger.com,1999:blog-2340276008933031393.post-8930486331736072882Wed, 21 Oct 2009 05:24:00 +00002009-10-21T02:16:25.080-04:00Healthy ChoiceConagra FoodsCustomer loyaltyPackage good innovationsMarketing Accountability Standards BoardTMRE Live 2009RIck AbensCustomer lifetime valueMaxwellCustomer ValueMeasuring and Improving the Long-term Impact from Marketingfor Fast Moving Consumer GoodsRick Abens, Conagra FoodsCustomer lifetime value (CLV) is the value to the companies see on the P&L of measuring marketing efforts over time. Conagra Foods was trying to link marketing to P&L. CLV is a forward looking metric, it’s value is measured starting now until the end of the customers lifetime.What’s http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/JdG9PGdWyUI/tmre-2009-measuring-and-improving-long.htmlnoreply@blogger.com (Jennifer)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/JdG9PGdWyUI" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/tmre-2009-measuring-and-improving-long.htmltag:blogger.com,1999:blog-2340276008933031393.post-1959707761586079028Wed, 21 Oct 2009 04:29:00 +00002009-10-21T00:55:59.694-04:00April BellTMRE Live 2009Kraft FoodsCarol Fitzgerald of BuzzBack and Amelia Strobel of Kraft gave their story of "Exploring Dimensions of Delicious with Kraft Foods" in the Explor Awards track this afternoon. The project developed in order to build a corporate theme for Kraft. They wanted to develop a company positioning around the idea of: "make today delicious."They wanted to know how they could communicate delicious and http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/BJa_iGsiU5s/creating-delicious-research.htmlnoreply@blogger.com (April Bell)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/BJa_iGsiU5s" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/creating-delicious-research.htmltag:blogger.com,1999:blog-2340276008933031393.post-6238775110320743741Wed, 21 Oct 2009 04:19:00 +00002009-10-21T00:31:32.864-04:00TMRE Live 2009NBC Universal2008 Beijing Olypmics. 2010 Vancouver OlympicsNBCMeasuring Media performanceKnowledge NetworksMedia platform measurementMedia Mix Measurement at the OlympicsHorst Stipp, NBC UniversalDavid Tice, Knowledge Networks, Inc.Beijing Summer Olympics Summer 2008 was presented on five cable networks and two broadcast channels. The 2008 Olympics were also on mobile and the internet. There are 52 million unique viewers on the internet and 6.5 million users on mobile. For television, there was 16.4 HH rating. Advertising http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/AM764Mwc9sY/explor-awards-at-tmre-2009-running.htmlnoreply@blogger.com (Jennifer)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/AM764Mwc9sY" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/explor-awards-at-tmre-2009-running.htmltag:blogger.com,1999:blog-2340276008933031393.post-8045539476162938849Wed, 21 Oct 2009 04:05:00 +00002009-10-21T02:21:03.937-04:00Jeff HoweGetty ImagesTMRE Live 2009Crowd SourcingWired MagazineWarped TourThreadlessCrowdsourcing: Unleashing the Power of Crowds to Unveil Rich InsightsJeff Howe, Author, CrowdsourcingIn 2005, Jeff Howe sent a story about MySpace to the Village Voice. MySpace had created a culture with musicians, which lead Jeff Howe to follow the Warped Tour to write a column for Wired Magazine. The Tour is about the music, but features a carnival culture. The Warped Tour kids engaged in http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/isLDCi--h6g/tmre-keynote-2009-crowdsourcing.htmlnoreply@blogger.com (Jennifer)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/isLDCi--h6g" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/tmre-keynote-2009-crowdsourcing.htmltag:blogger.com,1999:blog-2340276008933031393.post-6093789288870533941Wed, 21 Oct 2009 04:04:00 +00002009-10-21T15:34:41.001-04:00April BellNeuroFocusTMRE Live 2009Mark Potts of MindShare and Dr. Andrew Pradeep of NeuroFocus gave an excellent presentation about the process of using neuroscience for marketing research in their workshop presentation titled: Neurological Testing Reveals the Truth of Audience Engagement.Here are the basics:Who:Respondents are recruited based on research objectives (as in traditional studies).What:Respondents wear a "full cap" http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/Iocb9Ux_y9k/using-neuroscience-for-marketing.htmlnoreply@blogger.com (April Bell)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/Iocb9Ux_y9k" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/using-neuroscience-for-marketing.htmltag:blogger.com,1999:blog-2340276008933031393.post-8190398925150362167Wed, 21 Oct 2009 00:48:00 +00002009-10-20T20:54:37.287-04:00The Market Research Event 2009TMRE Live 2009Maddock DouglasPresenters:Mike Maddock, Maddock DouglasJavier Flaim, Maddock DouglasMike Maddock begins by stating "You can;t read the label, when you are sitting inside the jar" which many employees find themselves inside. It is important to understand that we all have different perspectives and see things differently. That is why it is important to not throw away ideas.In the innovation process, Maddock http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/auD-D0A2Uq4/tmre-session-knocking-down-silos-to.htmlnoreply@blogger.com (Thiago)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/auD-D0A2Uq4" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/tmre-session-knocking-down-silos-to.htmltag:blogger.com,1999:blog-2340276008933031393.post-2977663845398736067Wed, 21 Oct 2009 00:42:00 +00002009-10-20T20:48:44.953-04:00The Market Research Event 2009OrangeTMRE Live 2009NunwoodPresenters: Luke Allen, MD, NunwoodKatrina Rochowski, OrangeLuke Allen began by explaining that there are 4 key pillars in insights systems- Creation of the knowledge- Identify what is relevant to you when making key decisions- Distribution- MeasurementKatrina then explained that 3 different areas feed into insights which are: competitive intelligence, research teams, and strategic insights. Theyhttp://feedproxy.google.com/~r/TheMarketResearchEvent/~3/X3eCGQEQqus/tmre-session-managing-knowledge.htmlnoreply@blogger.com (Thiago)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/X3eCGQEQqus" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/tmre-session-managing-knowledge.htmltag:blogger.com,1999:blog-2340276008933031393.post-7375003004965623420Tue, 20 Oct 2009 22:33:00 +00002009-10-21T02:45:12.460-04:00Psyma InternationalThe Market Research Event 2009TMRE Live 2009market researchKraft FoodsPresenters: Tina Brogdon, Psyma InternationalLaura Bernier, Kraft FoodsWhen working with a client and a vendor, it’s important to understand roles. Client brings a deep, rich understanding of the brand. The supplier helps keep the project objected throughout the whole process. A partner helps to keep things on an organized timetable. The vendor needs to dig deep and figure out what has to come http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/idCqP6di0Kk/general-session-cohabitation-rethinking.htmlnoreply@blogger.com (Thiago)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/idCqP6di0Kk" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/general-session-cohabitation-rethinking.htmltag:blogger.com,1999:blog-2340276008933031393.post-1930438604801256323Tue, 20 Oct 2009 20:55:00 +00002009-10-20T20:00:31.594-04:00April BellTMRE Live 2009There's a lot going on in addition to the many workshop presentations at TMRE 2009.Several exhibitors are showing their stuff in between sessions and during the cocktail reception coming up this afternoon.Here are just a few of the "tried and true" exhibitors. Make sure you stop by and check out their booths--many are offering an opportunity for goodies in exchange for your business card!And http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/beGMs1E4lDY/dont-forget-to-visit-booths-at-tmre.htmlnoreply@blogger.com (April Bell)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/beGMs1E4lDY" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/dont-forget-to-visit-booths-at-tmre.htmltag:blogger.com,1999:blog-2340276008933031393.post-5473654898934675705Tue, 20 Oct 2009 18:26:00 +00002009-10-26T16:00:07.736-04:00Proctor and GambleThe Market Research Event 2009Joan LewisTMRE Live 2009company strategyPGinnovation and market researchInnovationPresenter: Joan Lewis, Global Consumer & Market Knowledge Officer, The Proctor & Gamble CompanyLewis starts off her presentation by mentioning that P&G has done a lot of work on trying to get natural ingredients products on shelves. P&G has spent a lot of time to figure out what products would be beneficial for consumers and what really matters to them in different countries. Because of this P&G http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/b7jNv9WYRqo/keynote-session-how-consumer-market.htmlnoreply@blogger.com (Thiago)0<img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/b7jNv9WYRqo" height="1" width="1"/>http://themarketresearchevent.blogspot.com/2009/10/keynote-session-how-consumer-market.html