<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:openSearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:georss="http://www.georss.org/georss" xmlns:creativeCommons="http://backend.userland.com/creativeCommonsRssModule" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><atom:id>tag:blogger.com,1999:blog-2340276008933031393</atom:id><lastBuildDate>Wed, 25 Nov 2009 16:03:02 +0000</lastBuildDate><title>The Market Research Event</title><description>This blog in relation to our annual event is specifically for market research and insights executives where they can find the latest and greatest in how research can be used to affect change and drive  business forward.</description><link>http://themarketresearchevent.blogspot.com/</link><managingEditor>noreply@blogger.com (Yemil)</managingEditor><generator>Blogger</generator><openSearch:totalResults>360</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><image><link>http://creativecommons.org/licenses/by/2.0/</link><url>http://creativecommons.org/images/public/somerights20.gif</url><title>Some Rights Reserved</title></image><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/TheMarketResearchEvent" type="application/rss+xml" /><feedburner:emailServiceId>TheMarketResearchEvent</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-2306778221786274995</guid><pubDate>Tue, 24 Nov 2009 16:33:00 +0000</pubDate><atom:updated>2009-11-24T11:41:51.336-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">market research blog</category><category domain="http://www.blogger.com/atom/ns#">tmre blog</category><category domain="http://www.blogger.com/atom/ns#">Market Research News</category><category domain="http://www.blogger.com/atom/ns#">tmre news</category><category domain="http://www.blogger.com/atom/ns#">market research changes</category><title>WSJ: Marketers Find Web Chat Can Be Inspiring</title><atom:summary>Emily Steel of The Wall Street Journal reports that many market researchers are now looking to web chats and alternative new media methods for their research. Steel writes, for decades, advertisers have relied heavily on sometimes-dated consumer surveys and focus groups to provide grist for their ads. Now, some are using new technologies to scan the Web for key words to find out what consumers </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/z-k5Votr888/wsj-marketers-find-web-chat-can-be.html</link><author>noreply@blogger.com (Melissa)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/z-k5Votr888" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/11/wsj-marketers-find-web-chat-can-be.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-2532765131672856492</guid><pubDate>Mon, 23 Nov 2009 15:35:00 +0000</pubDate><atom:updated>2009-11-23T10:51:00.768-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Forrester</category><category domain="http://www.blogger.com/atom/ns#">forrester research</category><category domain="http://www.blogger.com/atom/ns#">Consumer insights</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><category domain="http://www.blogger.com/atom/ns#">tmre</category><title>Tips on Gathering Consumer Insight in a 3D World</title><atom:summary>Here's an interesting article from the Forrester blog in which Reineke Reitsma details some best practices in how to gather consumers insight in a 3D world. Here are her tips...Enjoy!1. Dare to take risks. Approach research questions from a different perspective.2. Start small. Invite executive members to meet with customers in an informal setting.3. Stick to what's relevant to you. Work with </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/kvVX_DwqY-g/tips-on-gathering-consumer-insight-in.html</link><author>noreply@blogger.com (Thiago)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/kvVX_DwqY-g" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/11/tips-on-gathering-consumer-insight-in.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-1166012992949577008</guid><pubDate>Thu, 19 Nov 2009 17:12:00 +0000</pubDate><atom:updated>2009-11-19T12:13:28.450-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">consumer attitudes</category><category domain="http://www.blogger.com/atom/ns#">private label</category><category domain="http://www.blogger.com/atom/ns#">Shopper marketing</category><category domain="http://www.blogger.com/atom/ns#">BuzzBack Market Research</category><category domain="http://www.blogger.com/atom/ns#">private label goods</category><category domain="http://www.blogger.com/atom/ns#">Brand loyalty</category><category domain="http://www.blogger.com/atom/ns#">consumer behavior</category><title>Free Web Seminar - New Research Study: Do Consumers Prefer Private Label? A Look Into Consumer Attitudes About Private Label</title><atom:summary>Date/Time:  Wed, Dec 9, 2009 11:00 AM - 12:00 PM ESTDo consumers know the difference between national brands and store brands? Do they care? How do they describe private label compared to national brands? Does this differ across categories? How about across markets?Private label and store brands are having an impact on many consumer purchases today, both in the US and Europe. And within these </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/s55L6N844eU/free-web-seminar-new-research-study-do.html</link><author>noreply@blogger.com (Thiago)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/s55L6N844eU" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/11/free-web-seminar-new-research-study-do.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-8658626633489581555</guid><pubDate>Wed, 18 Nov 2009 14:52:00 +0000</pubDate><atom:updated>2009-11-18T09:53:22.418-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">SPSS</category><category domain="http://www.blogger.com/atom/ns#">text analytics</category><category domain="http://www.blogger.com/atom/ns#">market research</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><title>Today's Free Web Seminar Next Thursday - Unlock a Better Business Strategy with Text Analytics</title><atom:summary>Start Date/Time: Today - Thu, Nov 19, 2009 2:00 PM - 3:00 PM ESTWith SPSS text analytics, you can read documents, blogs, wikis, tweets, e-mails, call center notes, surveys and other free form text – and turn the insight you gain into a true strategic asset. We’ll show you how to use text analytics with social media and other Web 2.0 sites to understand trends, and what your customers want, and </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/fU18_RHdxQA/todays-free-web-seminar-next-thursday.html</link><author>noreply@blogger.com (Thiago)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/fU18_RHdxQA" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/11/todays-free-web-seminar-next-thursday.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-401078527268228465</guid><pubDate>Tue, 17 Nov 2009 20:57:00 +0000</pubDate><atom:updated>2009-11-17T16:20:59.052-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">segmentation</category><category domain="http://www.blogger.com/atom/ns#">Seattle Weekly</category><category domain="http://www.blogger.com/atom/ns#">Nascar</category><category domain="http://www.blogger.com/atom/ns#">Starbucks</category><category domain="http://www.blogger.com/atom/ns#">Caleb Hannan</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><category domain="http://www.blogger.com/atom/ns#">Stereotyping</category><title>Could segmentation lead to stereotyping?</title><atom:summary>Caleb Hannan of Seattle Weekly recently wrote a piece that questioned whether or not Starbucks was write in sponsoring Nascar.  Was Nascar the right choice for them?  Did Nascar fans drink coffee?  Read the article here.He does bring up an interesting point.  Does your company seek out customers in places that might not be typical?  While we see certain customers frequenting Starbucks and other </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/_Na_Q0tbDAk/could-segmentation-lead-to-stereotyping.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/_Na_Q0tbDAk" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/11/could-segmentation-lead-to-stereotyping.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-93304048902941781</guid><pubDate>Mon, 16 Nov 2009 17:58:00 +0000</pubDate><atom:updated>2009-11-16T13:01:27.955-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">tmre industry</category><category domain="http://www.blogger.com/atom/ns#">tmre focus</category><category domain="http://www.blogger.com/atom/ns#">web 20 news</category><category domain="http://www.blogger.com/atom/ns#">Market Research News</category><category domain="http://www.blogger.com/atom/ns#">tmre news</category><title>Market research catches up with Web 2.0</title><atom:summary>Tamara Barber, writing for Research-live.com says it’s time for the industry to embrace online communities as a research tool – and defends the increasingly unfashionable term ‘Web 2.0’Barber writes, over the past month, through gatherings such as the IIR’s Market Research Event, the Esomar Online Research conference and Forrester’s Consumer Forum, researchers have been buzzing about how to </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/THJOw3eP6OU/market-research-catches-up-with-web-20.html</link><author>noreply@blogger.com (Melissa)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/THJOw3eP6OU" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/11/market-research-catches-up-with-web-20.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-2754919485971012641</guid><pubDate>Fri, 13 Nov 2009 16:11:00 +0000</pubDate><atom:updated>2009-11-13T11:16:21.286-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">online surveys</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><category domain="http://www.blogger.com/atom/ns#">Marketing Research</category><category domain="http://www.blogger.com/atom/ns#">Customer surveys</category><title>How to Write a Survey</title><atom:summary>Here's an interesting post I came across on the PcQL blog that gives somes tips on how to write a quality survey, quality being the key word. Here are 3 easy tips from the post, that if followed, is a guaranteed method to getting quality results.1. What are you trying to find out? - A good survey is designed to answer your question, so the results should tell you what you want to find out.2. How </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/hDEKpzN-EX4/how-to-write-survey.html</link><author>noreply@blogger.com (Thiago)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/hDEKpzN-EX4" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/11/how-to-write-survey.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-397194207371688294</guid><pubDate>Wed, 11 Nov 2009 16:03:00 +0000</pubDate><atom:updated>2009-11-11T11:14:45.665-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">market research blog</category><category domain="http://www.blogger.com/atom/ns#">market research industry</category><category domain="http://www.blogger.com/atom/ns#">market research new york times</category><category domain="http://www.blogger.com/atom/ns#">Market Research News</category><title>NYTimes: Know Your Market Before You Leap</title><atom:summary>If you're starting a business or launching a new product, New York Times reporter Paul B. Brown has a few tips on what to consider before making the leap. “Who are your five nearest direct competitors?“Who are the indirect competitors?“Is their business growing, steady or declining?“What are their strengths and weaknesses?“How does their product or service differ from yours?"What can you learn </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/B8UTtA8gss4/nytimes-know-your-market-before-you.html</link><author>noreply@blogger.com (Melissa)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/B8UTtA8gss4" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/11/nytimes-know-your-market-before-you.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-6248938736434263003</guid><pubDate>Tue, 10 Nov 2009 14:21:00 +0000</pubDate><atom:updated>2009-11-10T09:22:29.869-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">SPSS</category><category domain="http://www.blogger.com/atom/ns#">text analytics</category><category domain="http://www.blogger.com/atom/ns#">market research</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><title>Reminder: Free Web Seminar Next Thursday - Unlock a Better Business Strategy with Text Analytics</title><atom:summary>Start Date/Time: Thu, Nov 19, 2009 2:00 PM - 3:00 PM ESTWith SPSS text analytics, you can read documents, blogs, wikis, tweets, e-mails, call center notes, surveys and other free form text – and turn the insight you gain into a true strategic asset. We’ll show you how to use text analytics with social media and other Web 2.0 sites to understand trends, and what your customers want, and how they’</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/ufPmVEW6QiQ/reminder-free-web-seminar-next-thursday.html</link><author>noreply@blogger.com (Thiago)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/ufPmVEW6QiQ" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/11/reminder-free-web-seminar-next-thursday.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-6307517831617207805</guid><pubDate>Mon, 09 Nov 2009 17:22:00 +0000</pubDate><atom:updated>2009-11-09T12:33:32.185-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">segmentation</category><category domain="http://www.blogger.com/atom/ns#">Shawnee Public Library</category><category domain="http://www.blogger.com/atom/ns#">Population for library</category><category domain="http://www.blogger.com/atom/ns#">market research</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><category domain="http://www.blogger.com/atom/ns#">Library segmentation</category><title>Public library looks at segmentation</title><atom:summary>The Topeka and Shawnee Public Library System has segmented their market in order to better provide for the members of their different branches.  By looking at the populations around the branches of their library, they've been able to get a sense of what they should carry at each library.  For libraries surrounded by lots of elementary schools, they'll have a larger children section, and for areas</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/8EcoF3rhacI/public-library-looks-at-segmentation.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/8EcoF3rhacI" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/11/public-library-looks-at-segmentation.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-3635464085227683082</guid><pubDate>Mon, 02 Nov 2009 15:07:00 +0000</pubDate><atom:updated>2009-11-02T10:09:41.221-05:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">TMRE 2009</category><category domain="http://www.blogger.com/atom/ns#">TMRE Live 2009</category><title>Video from The Market Research 2009 Event</title><atom:summary>If you missed TMRE 2009 this year or just wanted a refresher of some of the sessions and topics covered at the event, make sure to check out the video clips we took from Vegas. On the event site you'll find speaker interviews, recorded track sessions, as well as a welcome from the conference director Krista Vazquez. Enjoy!TMRE 2009 Video</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/Qu9IurnVCzo/video-from-market-research-2009-event.html</link><author>noreply@blogger.com (Thiago)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/Qu9IurnVCzo" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/11/video-from-market-research-2009-event.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-7236122372870257030</guid><pubDate>Thu, 29 Oct 2009 15:25:00 +0000</pubDate><atom:updated>2009-10-29T15:16:40.902-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">market research industry</category><category domain="http://www.blogger.com/atom/ns#">market research 2009</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><category domain="http://www.blogger.com/atom/ns#">market research updates</category><category domain="http://www.blogger.com/atom/ns#">Market Research News</category><title>Announcement from The Market Research Event: TMRE 2009 Wrap-Up</title><atom:summary>Below is an excerpt from our LinkedIn announcement sent today. If you've not already joined us on LinkedIn, we encourage you to do so!--We’d like to thank all of you at The Market Research Event LinkedIn group who followed us last week at the conference. In case you weren’t able to make it to Las Vegas, we’d like to share with you some of the most popular sessions from our blog:TMRE Keynote </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/l5toF7LEJMM/announcement-from-market-research-event.html</link><author>noreply@blogger.com (Melissa)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/l5toF7LEJMM" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/10/announcement-from-market-research-event.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-2790884683910704331</guid><pubDate>Wed, 28 Oct 2009 15:45:00 +0000</pubDate><atom:updated>2009-10-28T14:04:09.391-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">tweet</category><category domain="http://www.blogger.com/atom/ns#">Web Seminar</category><category domain="http://www.blogger.com/atom/ns#">SPSS</category><category domain="http://www.blogger.com/atom/ns#">text analytics</category><category domain="http://www.blogger.com/atom/ns#">business strategy</category><category domain="http://www.blogger.com/atom/ns#">market research</category><title>Free Web Seminar - Unlock a Better Business Strategy with Text Analytics</title><atom:summary>Start Date/Time: Thu, Nov 19, 2009 2:00 PM - 3:00 PM ESTWith SPSS text analytics, you can read documents, blogs, wikis, tweets, e-mails, call center notes, surveys and other free form text – and turn the insight you gain into a true strategic asset.  We’ll show you how to use text analytics with social media and other Web 2.0 sites to understand trends, and what your customers want, and how they’</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/vgXMYTOAfl8/free-web-seminar-unlock-better-business.html</link><author>noreply@blogger.com (Thiago)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/vgXMYTOAfl8" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/10/free-web-seminar-unlock-better-business.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-950766980324665885</guid><pubDate>Tue, 27 Oct 2009 13:48:00 +0000</pubDate><atom:updated>2009-10-30T11:31:06.077-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">The Verb</category><category domain="http://www.blogger.com/atom/ns#">Creativity</category><category domain="http://www.blogger.com/atom/ns#">TMRE Live 2009</category><category domain="http://www.blogger.com/atom/ns#">The Vibe</category><category domain="http://www.blogger.com/atom/ns#">Andrew Pek</category><category domain="http://www.blogger.com/atom/ns#">The Value</category><category domain="http://www.blogger.com/atom/ns#">Innovation</category><title>TMRE 2009: Get Stimulated: Innovating Through Challenging Times</title><atom:summary>Get Stimulated: Innovating Through Challenging TimesAndrew Pek, Author, Stimulated!Andrew Pek presented in the "Proof" track at last week's 2009 TMRE, and looked at how people could become more creative in the work that they did. He focused on three ways to get stimulated, focusing on The Vibe, The Value and The Verb. We've got to work on better exploiting the brain in order to be more creative </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/i4acN77outg/tmre-2009-get-stimulated-innovating.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/i4acN77outg" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/10/tmre-2009-get-stimulated-innovating.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-3046550278491909514</guid><pubDate>Thu, 22 Oct 2009 14:00:00 +0000</pubDate><atom:updated>2009-10-22T10:24:08.203-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Communispace</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event 2009</category><category domain="http://www.blogger.com/atom/ns#">TMRE Live 2009</category><title>TMRE 2009 - Interview with Communispace CEO Diane Hessan</title><atom:summary>We were able to catch Diane Hessan, CEO of Communispace, and ask her some questions about some of Communispace’s new research initiatives and what lies ahead for market researchers of tomorrow. Take a couple of minutes to view the video below. Enjoy!</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/oTsB_I5ZOZ8/tmre-2009-interview-with-communispace.html</link><author>noreply@blogger.com (Thiago)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/oTsB_I5ZOZ8" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/10/tmre-2009-interview-with-communispace.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-5529288553128109896</guid><pubDate>Thu, 22 Oct 2009 13:42:00 +0000</pubDate><atom:updated>2009-10-30T13:50:56.151-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">TMRE Live 2009</category><category domain="http://www.blogger.com/atom/ns#">Online Communities</category><category domain="http://www.blogger.com/atom/ns#">market research</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><category domain="http://www.blogger.com/atom/ns#">Gongos Research</category><title>Research communities can be as Communities can be easy on the purse strings</title><atom:summary>For the first time this year, Gongos Research decided to raffle away a handbag that this year's TMRE.  They wanted to create something that showed who they were as a company and that aligned with their presentation with Domino's Pizza.  So with the motto of "Research communities can be easy on the purse strings when you know how to leverage and be creative with them," they gave away a Burberry </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/Ei6udxDX9CU/research-communities-can-be-as-easy-on.html</link><author>noreply@blogger.com (Jennifer)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://2.bp.blogspot.com/_aUNWs0r0e_E/SuBjdJXrhFI/AAAAAAAAAx8/1Ruotp7wcKU/s72-c/GpmgpsOWommer.JPG" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/Ei6udxDX9CU" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/10/research-communities-can-be-as-easy-on.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-7082125166012236970</guid><pubDate>Wed, 21 Oct 2009 19:59:00 +0000</pubDate><atom:updated>2009-10-21T16:03:09.163-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Consumer expectations</category><category domain="http://www.blogger.com/atom/ns#">Facebook</category><category domain="http://www.blogger.com/atom/ns#">Stan Sthanunathon</category><category domain="http://www.blogger.com/atom/ns#">TMRE Live 2009</category><category domain="http://www.blogger.com/atom/ns#">visionaries</category><category domain="http://www.blogger.com/atom/ns#">Innovation</category><category domain="http://www.blogger.com/atom/ns#">Coca Cola market research</category><title>TMRE General Session: Why quality doesn't matter A report on the terminal illness of Survey Research</title><atom:summary>Why quality doesn't matter A report on the terminal illness of Survey ResearchStan Sthanunathan, Vice President , Marketing Strategy &amp; Insights, The Coca-Cola CompanyStan is presented us with two vital slides. As different people have different styles, and he doesn’t want to offend anyone.Vital slide #1: Why quality doesn’t matter. You must think about the future. If you don’t have quality, don’t</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/STaZQeBkWDY/tmre-general-session-why-quality-doesnt.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/STaZQeBkWDY" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/10/tmre-general-session-why-quality-doesnt.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-3586029495687141270</guid><pubDate>Wed, 21 Oct 2009 19:14:00 +0000</pubDate><atom:updated>2009-10-21T15:17:56.660-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">The Market Research Event 2009</category><category domain="http://www.blogger.com/atom/ns#">TMRE Live 2009</category><category domain="http://www.blogger.com/atom/ns#">ram charan</category><title>Keynote Session – Innovation &amp; Growth: Cultivating the Game Changers</title><atom:summary>Presenter: Ram Charam, Author of Leadership in Times of Economic Uncertainty &amp; Co-Author The Game ChangersHere are a few takeaways from his informative presentation.Ram Charam begins his keynote session by asking the question “Why do 90% of accountants not turn into CFOs? Most accountants can’t make the linkage to the outside business and do not see the connections. There are many CFOs who do not</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/M_B8Yre5vNM/keynote-session-innovation-growth.html</link><author>noreply@blogger.com (Thiago)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/_KqZo36PggfY/St9eUZWioVI/AAAAAAAAA8k/R21D9sLECDc/s72-c/M2128_charan2.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/M_B8Yre5vNM" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/10/keynote-session-innovation-growth.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-4640080189371673993</guid><pubDate>Wed, 21 Oct 2009 19:13:00 +0000</pubDate><atom:updated>2009-10-21T15:16:36.551-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Joel Benenson</category><category domain="http://www.blogger.com/atom/ns#">Political Pollsters</category><category domain="http://www.blogger.com/atom/ns#">Online Communities</category><category domain="http://www.blogger.com/atom/ns#">Bill Clinton</category><category domain="http://www.blogger.com/atom/ns#">Obama Administration</category><title>TMRE Keynote Session 2009: Lessons from the White House from Joel Benenson</title><atom:summary>Lessons from the White House: Stories From Obama’s Lead Pollster &amp; StrategistJoel Benenson, Lead Pollster &amp; Senior Strategist, The Obama AdministrationWhat does a politics pollster know about market research’s issues? While looking at the agenda, he saw a session doing with inspired performance, and it’s contending with a session on online communities, as well as building a teen brand, and </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/7Saa_LmRa10/tmre-keynote-session-2009-lessons-from.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/7Saa_LmRa10" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/10/tmre-keynote-session-2009-lessons-from.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-841923910930105909</guid><pubDate>Wed, 21 Oct 2009 19:10:00 +0000</pubDate><atom:updated>2009-10-21T15:12:41.812-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">sustainability</category><category domain="http://www.blogger.com/atom/ns#">Lexus</category><category domain="http://www.blogger.com/atom/ns#">Steve Sturm</category><category domain="http://www.blogger.com/atom/ns#">Toyota Prius</category><category domain="http://www.blogger.com/atom/ns#">TMRE Live 2009</category><category domain="http://www.blogger.com/atom/ns#">market research</category><category domain="http://www.blogger.com/atom/ns#">Toyota</category><title>TMRE General Session: Toyota: Continuous Improvement Through Research</title><atom:summary>Toyota: Continuous Improvement Through ResearchSteven Sturm, Group Vice President, Americas Strategic Research &amp; Planning and Corporate Communications, Toyota Motor North America, Inc.Toyota runs their business according to the Toyota Way which relies on two principles:-Continuous improvement-respect for peopleToyota entered the US car market over 50 years ago. Their first car, Toyopet Crown, </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/p2TSAs6nS_g/tmre-general-session-toyota-continuous.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/p2TSAs6nS_g" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/10/tmre-general-session-toyota-continuous.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-4852248760159384656</guid><pubDate>Wed, 21 Oct 2009 06:33:00 +0000</pubDate><atom:updated>2009-10-21T02:34:46.571-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">TMRE in Pictures</category><category domain="http://www.blogger.com/atom/ns#">TMRE Live 2009</category><title>TMRE Day 1 in pictures</title><atom:summary>The TMRE crew had a chance to take pictures throught the day.  Check out some of the sessions we jumped in on:   </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/SbBAuR7M4Qo/tmre-day-1-in-pictures.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/SbBAuR7M4Qo" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/10/tmre-day-1-in-pictures.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-4015226550874620380</guid><pubDate>Wed, 21 Oct 2009 06:24:00 +0000</pubDate><atom:updated>2009-10-21T02:32:35.402-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Change in Market research</category><category domain="http://www.blogger.com/atom/ns#">TMRE Live 2009</category><category domain="http://www.blogger.com/atom/ns#">Kelley Styring</category><category domain="http://www.blogger.com/atom/ns#">Twitter and Market research</category><category domain="http://www.blogger.com/atom/ns#">twitter</category><category domain="http://www.blogger.com/atom/ns#">Mining twitter</category><title>TMRE Conference Chair: Trend Surfing: Creating Waves of Change</title><atom:summary>Trend Surfing: Creating Waves of ChangeKelley Styring, Principal, Insight Farm, Event ChairwomanHow can we grow market research? There’s a dimension missing in market research, and sometimes when you damage something you learn. Kelley’s been creating intense personal experience that’s changed the lense through which she looks at the industry. Last year, Styring presented about what people carry </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/szpx2zibRQY/tmre-conference-chair-trend-surfing.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/szpx2zibRQY" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/10/tmre-conference-chair-trend-surfing.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-7190545552908588955</guid><pubDate>Wed, 21 Oct 2009 05:35:00 +0000</pubDate><atom:updated>2009-10-21T02:14:45.114-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Adoption</category><category domain="http://www.blogger.com/atom/ns#">Brand perception</category><category domain="http://www.blogger.com/atom/ns#">Patient adherence</category><category domain="http://www.blogger.com/atom/ns#">CMI</category><category domain="http://www.blogger.com/atom/ns#">TMRE Live 2009</category><category domain="http://www.blogger.com/atom/ns#">Pfizer</category><category domain="http://www.blogger.com/atom/ns#">Brand loyalty</category><category domain="http://www.blogger.com/atom/ns#">Patient compliance</category><category domain="http://www.blogger.com/atom/ns#">Decision Pathway Modeling</category><title>TMRE 2009: Decision Pathway Modeling: Understanding How Your Customers Get To Yes</title><atom:summary> Decision Pathway Modeling: Understanding How Your Customers Get To YesMike Mabey, CMIAnne Hale, Pfizer, Inc.For Pharma, key metrics are adoption (will a physician prescribe this product), patient adherence and compliance, intent to fill and prescribe, brand perception and brand loyalty. Many drugs will go off patent, and the patients will still want to continue takig the name brand </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/UPYMH2ZUTY8/tmre-2009-decision-pathway-modeling.html</link><author>noreply@blogger.com (Jennifer)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/_aUNWs0r0e_E/St6mpJKgmHI/AAAAAAAAAxE/DtHi_YrLHXE/s72-c/DSC01132.JPG" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/UPYMH2ZUTY8" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/10/tmre-2009-decision-pathway-modeling.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-8930486331736072882</guid><pubDate>Wed, 21 Oct 2009 05:24:00 +0000</pubDate><atom:updated>2009-10-21T02:16:25.080-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Healthy Choice</category><category domain="http://www.blogger.com/atom/ns#">Conagra Foods</category><category domain="http://www.blogger.com/atom/ns#">Customer loyalty</category><category domain="http://www.blogger.com/atom/ns#">Package good innovations</category><category domain="http://www.blogger.com/atom/ns#">Marketing Accountability Standards Board</category><category domain="http://www.blogger.com/atom/ns#">TMRE Live 2009</category><category domain="http://www.blogger.com/atom/ns#">RIck Abens</category><category domain="http://www.blogger.com/atom/ns#">Customer lifetime value</category><category domain="http://www.blogger.com/atom/ns#">Maxwell</category><category domain="http://www.blogger.com/atom/ns#">Customer Value</category><title>TMRE 2009: Measuring and Improving the Long-term Impact from Marketing</title><atom:summary>Measuring and Improving the Long-term Impact from Marketingfor Fast Moving Consumer GoodsRick Abens, Conagra FoodsCustomer lifetime value (CLV) is the value to the companies see on the P&amp;L of measuring marketing efforts over time. Conagra Foods was trying to link marketing to P&amp;L. CLV is a forward looking metric, it’s value is measured starting now until the end of the customers lifetime.What’s </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/JdG9PGdWyUI/tmre-2009-measuring-and-improving-long.html</link><author>noreply@blogger.com (Jennifer)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/_aUNWs0r0e_E/St6nHvwxboI/AAAAAAAAAxM/XcS4WoskTOA/s72-c/DSC01131.JPG" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/JdG9PGdWyUI" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/10/tmre-2009-measuring-and-improving-long.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-1959707761586079028</guid><pubDate>Wed, 21 Oct 2009 04:29:00 +0000</pubDate><atom:updated>2009-10-21T00:55:59.694-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">April Bell</category><category domain="http://www.blogger.com/atom/ns#">TMRE Live 2009</category><category domain="http://www.blogger.com/atom/ns#">Kraft Foods</category><title>Creating "Delicious" Research</title><atom:summary>Carol Fitzgerald of BuzzBack and Amelia Strobel of Kraft gave their story of "Exploring Dimensions of Delicious with Kraft Foods" in the Explor Awards track this afternoon. The project developed in order to build a corporate theme for Kraft.  They wanted to develop a company positioning around the idea of:  "make today delicious."They wanted to know how they could communicate delicious and </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/BJa_iGsiU5s/creating-delicious-research.html</link><author>noreply@blogger.com (April Bell)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://2.bp.blogspot.com/_-6c9KXM_lic/St6T_zNKhgI/AAAAAAAAALw/MYyhNyzi3jw/s72-c/IMG_0714.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/BJa_iGsiU5s" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/10/creating-delicious-research.html</feedburner:origLink></item></channel></rss>
