<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:openSearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:georss="http://www.georss.org/georss" xmlns:creativeCommons="http://backend.userland.com/creativeCommonsRssModule" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><atom:id>tag:blogger.com,1999:blog-2340276008933031393</atom:id><lastBuildDate>Fri, 17 Jul 2009 17:46:42 +0000</lastBuildDate><title>The Market Research Event</title><description>This blog in relation to our annual event is specifically for market research and insights executives where they can find the latest and greatest in how research can be used to affect change and drive  business forward.</description><link>http://themarketresearchevent.blogspot.com/</link><managingEditor>noreply@blogger.com (Yemil)</managingEditor><generator>Blogger</generator><openSearch:totalResults>250</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><image><link>http://creativecommons.org/licenses/by/2.0/</link><url>http://creativecommons.org/images/public/somerights20.gif</url><title>Some Rights Reserved</title></image><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/TheMarketResearchEvent" type="application/rss+xml" /><feedburner:emailServiceId>TheMarketResearchEvent</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-2115733425764816516</guid><pubDate>Fri, 17 Jul 2009 15:04:00 +0000</pubDate><atom:updated>2009-07-17T11:10:32.341-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Research techniques</category><category domain="http://www.blogger.com/atom/ns#">market research</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><category domain="http://www.blogger.com/atom/ns#">Maket segentation</category><title>Research can lead to better segmentation</title><atom:summary>I recently found a great article that looks at the benefits of research techniques in segmenting markets.  They use the example of fast food burger chains to examine how to use marketing dollars when after you've researched a market.  Read the full article here.</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/kNZtcDcaJno/research-can-lead-to-better.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/kNZtcDcaJno" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/07/research-can-lead-to-better.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-6686693983459816285</guid><pubDate>Thu, 16 Jul 2009 16:54:00 +0000</pubDate><atom:updated>2009-07-16T13:01:46.595-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">log file analysis</category><category domain="http://www.blogger.com/atom/ns#">Search marketing standard</category><category domain="http://www.blogger.com/atom/ns#">Webpage visitosr</category><category domain="http://www.blogger.com/atom/ns#">data collection oniline</category><category domain="http://www.blogger.com/atom/ns#">Page taggnig</category><category domain="http://www.blogger.com/atom/ns#">Data collection</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><title>Online data collection methods</title><atom:summary>According to Search Marketing Standard, there are two ways you can collect data online about the users who are visiting your webpage: page tagging and log file analysis. Page tagging collects data in a visitor's page browser.Log file analysis collects data as requested from a website's serverRead the full description of what each tool does here.</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/4WKjn_vY9TA/online-data-collection-methods.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/4WKjn_vY9TA" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/07/online-data-collection-methods.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-5762214862662846188</guid><pubDate>Wed, 15 Jul 2009 20:20:00 +0000</pubDate><atom:updated>2009-07-15T16:25:26.543-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">segmentation</category><category domain="http://www.blogger.com/atom/ns#">Defining a market</category><category domain="http://www.blogger.com/atom/ns#">Red Sox</category><category domain="http://www.blogger.com/atom/ns#">market segmentation</category><category domain="http://www.blogger.com/atom/ns#">The Decemberists</category><category domain="http://www.blogger.com/atom/ns#">market research</category><category domain="http://www.blogger.com/atom/ns#">Jack Rochester</category><category domain="http://www.blogger.com/atom/ns#">Yankees</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><title>Don't underestimate your market</title><atom:summary>At the Speak Without Interruption blog, Jack B. Rochester discusses a concert he chose to go to over a Red Sox/Yankees game.  He points this out because he was going to see the band The Decemberists, and he is a 64 year old.  He also noticed many other older fans sprinkled throughout the crowd in addition to the clean-cut younger generations that made up the majority of the audience.  He </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/qVtdDLaGiNk/dont-underestimate-your-market.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/qVtdDLaGiNk" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/07/dont-underestimate-your-market.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-4735629097066696317</guid><pubDate>Mon, 13 Jul 2009 18:50:00 +0000</pubDate><atom:updated>2009-07-13T14:57:36.105-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Ethnographer</category><category domain="http://www.blogger.com/atom/ns#">People watching</category><category domain="http://www.blogger.com/atom/ns#">ethnography</category><category domain="http://www.blogger.com/atom/ns#">Data collection</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><category domain="http://www.blogger.com/atom/ns#">Innovation Playground</category><title>Being an ethnographer</title><atom:summary>In a recent post at Innovation Playground, they look at what a true ethnographer should focus on while they're collecting information.  The art is in people watching, however without a strict order or discipline.  The key is truly watch, listen and question until the person understands whats going on.  Read the full article here.</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/rdutrm7I-ns/being-ethnographer.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/rdutrm7I-ns" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/07/being-ethnographer.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-5919193999504839857</guid><pubDate>Fri, 10 Jul 2009 15:54:00 +0000</pubDate><atom:updated>2009-07-10T11:55:14.570-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">discounts</category><category domain="http://www.blogger.com/atom/ns#">the conference on marketing</category><category domain="http://www.blogger.com/atom/ns#">speakers at tmre</category><category domain="http://www.blogger.com/atom/ns#">market research conference</category><category domain="http://www.blogger.com/atom/ns#">Market Research News</category><title>The Market Research Event $500 Early Bird Discount Expires Today!</title><atom:summary>The Market Research Event  is the industry’s leading conference – bringing you the world's best keynotes, most influential speakers, the latest case studies, the most client-side Market Researchers, and the most diverse selection of topics…  with over 120 sessions  and more than 125 speakers it is the ONLY event you need to attend in 2009.Visit www.themarketresearchevent.com for details on the “</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/oczJAKM1S_E/market-research-event-500-early-bird.html</link><author>noreply@blogger.com (Melissa)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/oczJAKM1S_E" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/07/market-research-event-500-early-bird.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-598030492340828205</guid><pubDate>Thu, 09 Jul 2009 15:21:00 +0000</pubDate><atom:updated>2009-07-09T11:24:41.074-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">market research blog</category><category domain="http://www.blogger.com/atom/ns#">nokia</category><category domain="http://www.blogger.com/atom/ns#">iPhone</category><category domain="http://www.blogger.com/atom/ns#">zdnet</category><category domain="http://www.blogger.com/atom/ns#">generator research</category><category domain="http://www.blogger.com/atom/ns#">tmre blog</category><category domain="http://www.blogger.com/atom/ns#">jason hiner</category><title>Generator Research predicts iPhone will overtake Nokia in 2012</title><atom:summary>Jason Hiner of ZDNet posts that, Generator Research, a small firm focused on digital media and the Internet, has released a new report predicting that the Apple iPhone’s current growth trajectory will enable it to catch and surpass Nokia for the top spot in the global smartphone market within three years. The report sees iPhone growth accelerating due to a combination of the rapid multiplication </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/plYBW5J2LM4/generator-research-predicts-iphone-will.html</link><author>noreply@blogger.com (Melissa)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/plYBW5J2LM4" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/07/generator-research-predicts-iphone-will.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-3666193911100754744</guid><pubDate>Tue, 07 Jul 2009 14:01:00 +0000</pubDate><atom:updated>2009-07-07T11:02:44.239-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">April Bell</category><category domain="http://www.blogger.com/atom/ns#">market research</category><category domain="http://www.blogger.com/atom/ns#">2009 Market trends</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><category domain="http://www.blogger.com/atom/ns#">luxuary brands</category><title>To Discount or Not to Discount?</title><atom:summary>Too discount or not to discount?  That is the question on many minds representing the luxury brands.  Luxury brands are in a tough position right now.   Thin is in, and I’m not talking about weight here, I’m talking about your wallet.Market studies show that over indulgent consuming is out, and frugal is in. According to a recent study by the New York-based Luxury Institute, 62% of wealthy </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/OpU-rgHa1qI/to-discount-or-not-to-discount.html</link><author>noreply@blogger.com (April Bell)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/_-6c9KXM_lic/SlK4VO1WLDI/AAAAAAAAAKg/Udbiq1zK6vw/s72-c/luxury-brands.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/OpU-rgHa1qI" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/07/to-discount-or-not-to-discount.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-1861578979760729842</guid><pubDate>Mon, 06 Jul 2009 18:32:00 +0000</pubDate><atom:updated>2009-07-06T14:37:34.223-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">DIY Solutions</category><category domain="http://www.blogger.com/atom/ns#">Developing markets</category><category domain="http://www.blogger.com/atom/ns#">market research on a budget</category><category domain="http://www.blogger.com/atom/ns#">market research</category><category domain="http://www.blogger.com/atom/ns#">Core customers</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><category domain="http://www.blogger.com/atom/ns#">Stacey Blackman</category><category domain="http://www.blogger.com/atom/ns#">Core Brands</category><title>Where to focus your market research?</title><atom:summary>Recently at bNet, Stacey Blackman looked at three of the best places to to focus your market research on a limited budget.1. Core customers and core brands2. Developing markets3. DIY solutionsWhat are some other places you're putting your limited market research budget?</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/L5LxiqaVkys/where-to-focus-your-market-research.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/L5LxiqaVkys" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/07/where-to-focus-your-market-research.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-3877844077891894968</guid><pubDate>Wed, 01 Jul 2009 18:11:00 +0000</pubDate><atom:updated>2009-07-01T14:17:57.072-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">LinkedIn Newsletter</category><category domain="http://www.blogger.com/atom/ns#">market research</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><title>TMRE July Newsletter</title><atom:summary>The July edition of the TMRE LinkedIn Newsletter came out today!  You can read it here:

&lt;!--[if gte mso 9]&gt;     Normal   0               false   false   false      EN-US   X-NONE   X-NONE                                                     MicrosoftInternetExplorer4                                                   &lt;![endif]--&gt;&lt;!--[if gte mso 9]&gt;</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/5d-G1W8hJKM/tmre-july-newsletter.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/5d-G1W8hJKM" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/07/tmre-july-newsletter.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-7321186491114173071</guid><pubDate>Mon, 29 Jun 2009 20:55:00 +0000</pubDate><atom:updated>2009-06-29T16:58:09.093-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Flaws</category><category domain="http://www.blogger.com/atom/ns#">Goals</category><category domain="http://www.blogger.com/atom/ns#">Benchmarks</category><category domain="http://www.blogger.com/atom/ns#">market research</category><category domain="http://www.blogger.com/atom/ns#">Customer needs</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><title>Market research helps measure progress</title><atom:summary>We know that market research is a vital part to any business, as it can help you understand what your customers need.  It can also help you create benchmarks that to tell you if you are meeting your goals when it comes to your customers needs.  Robert's Atomic Blog looks at why market research is important in terms of measuring your success.Market research creates benchmarks and helps you measure</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/Y4q7WMJvILQ/market-research-helps-measure-progress.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/Y4q7WMJvILQ" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/06/market-research-helps-measure-progress.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-8730716114928282814</guid><pubDate>Fri, 26 Jun 2009 18:46:00 +0000</pubDate><atom:updated>2009-06-26T14:56:31.140-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Online Marketing</category><category domain="http://www.blogger.com/atom/ns#">online marketing dos and donts</category><category domain="http://www.blogger.com/atom/ns#">guy kawasaki</category><category domain="http://www.blogger.com/atom/ns#">tmre conference</category><category domain="http://www.blogger.com/atom/ns#">Market Research News</category><title>What Not to Do with Online Marketing</title><atom:summary>Guy Kawasaki of Entrepreneur.com offers 13 tactics to avoid when trying to make your online marketing a success. What other points can you offer to keep online marketing a valuable resource for your business?1. Forcing Immediate Registration: Requiring a new user to register is a reasonable request—after you've sucked him in. The sites that require registration as the first step are putting a </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/HBi4us6Gezo/what-not-to-do-with-online-marketing.html</link><author>noreply@blogger.com (Melissa)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/HBi4us6Gezo" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/06/what-not-to-do-with-online-marketing.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-5849416723060830804</guid><pubDate>Wed, 24 Jun 2009 17:58:00 +0000</pubDate><atom:updated>2009-06-24T13:59:02.196-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">The Market Research Event Twitter</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><category domain="http://www.blogger.com/atom/ns#">tmre</category><title>TMRE now on Twitter!</title><atom:summary>You can now follow The Market Research Event on Twitter!http://www.twitter.com/TMRE</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/7T42iMQH-DQ/tmre-now-on-twitter.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/7T42iMQH-DQ" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/06/tmre-now-on-twitter.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-2407914883919670702</guid><pubDate>Tue, 23 Jun 2009 14:40:00 +0000</pubDate><atom:updated>2009-06-23T10:43:51.065-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">the conference on marketing</category><category domain="http://www.blogger.com/atom/ns#">if marketers ruled the world</category><category domain="http://www.blogger.com/atom/ns#">community</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><title>What would you do if you ruled the world?</title><atom:summary>The world is changing all around us and everyone has ideas about what they would do differently if they were in charge. If you were calling the shots, what would you do? Where would you start? What would be your goal? How would you make the world a better place? Speak up and spread your ideas by joining If Marketers Ruled the World today!Who knows, maybe someone who really is in charge will be </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/Jj03WXn4x1w/what-would-you-do-if-you-ruled-world.html</link><author>noreply@blogger.com (Melissa)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/Jj03WXn4x1w" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/06/what-would-you-do-if-you-ruled-world.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-120586756668907126</guid><pubDate>Fri, 19 Jun 2009 16:09:00 +0000</pubDate><atom:updated>2009-06-19T12:23:31.331-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Joel Benenson</category><category domain="http://www.blogger.com/atom/ns#">Barack Obama</category><category domain="http://www.blogger.com/atom/ns#">Benenson Strategy Group</category><category domain="http://www.blogger.com/atom/ns#">Las Vegas</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><title>TMRE 2009 Keynote: Joel Benenson</title><atom:summary>Joel Benenson  will be a keynote speaker at this year's The Market Research Event.  The Market Research Event will be taking place from October 18-21, 2009, in Las Vegas, Nevada.  He will be presenting "Lessons from The White House: Stories From Obama’s Lead Pollster &amp; Strategist."Joel Benenson is a Founding Partner and the President of Benenson Strategy Group (BSG), and has personally provided </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/5LlXzLKfGUk/tmre-2009-keynote-joel-benenson.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/5LlXzLKfGUk" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/06/tmre-2009-keynote-joel-benenson.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-9036587721673126466</guid><pubDate>Wed, 17 Jun 2009 13:58:00 +0000</pubDate><atom:updated>2009-06-17T09:59:26.888-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">webinars</category><category domain="http://www.blogger.com/atom/ns#">MarketTools</category><category domain="http://www.blogger.com/atom/ns#">free webinar</category><title>Reminder: Free Webinar Tomorrow by MarketTools: Quality Research on a Budget</title><atom:summary>There are a lot of online survey tools available these days that allow you to do one-off research projects for next to nothing. While these inexpensive tools are relatively fast and easy to use, they don’t always yield quality results on which you can base important decisions. Why compromise? There are ways to do quality research without breaking the bank. Let us tell you how.Join us to hear how </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/8Nfp-AHV9tE/reminder-free-webinar-tomorrow-by.html</link><author>noreply@blogger.com (Thiago)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/8Nfp-AHV9tE" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/06/reminder-free-webinar-tomorrow-by.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-6565633540544664215</guid><pubDate>Tue, 16 Jun 2009 14:55:00 +0000</pubDate><atom:updated>2009-06-16T11:00:48.012-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">demographics</category><category domain="http://www.blogger.com/atom/ns#">market segmentation</category><category domain="http://www.blogger.com/atom/ns#">market research</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><category domain="http://www.blogger.com/atom/ns#">market lifestyles</category><category domain="http://www.blogger.com/atom/ns#">target market</category><title>Breaking down your market</title><atom:summary>At HandMade News, they recently took a look at how to successfully identify who your customers are and what the target market is shaped like.  It's obviously a very small market within your population, but how is a small business to find the market?They start by identifying market segments: Age:  Are your customers young, middle-aged, or elderly? Gender: Male or female? Education: Have they </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/iVIKUnMDE0I/breaking-down-your-market.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/iVIKUnMDE0I" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/06/breaking-down-your-market.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-7183773704699272216</guid><pubDate>Mon, 15 Jun 2009 15:43:00 +0000</pubDate><atom:updated>2009-06-15T11:50:39.530-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">email marketing spending</category><category domain="http://www.blogger.com/atom/ns#">email marketing</category><category domain="http://www.blogger.com/atom/ns#">marketing news</category><category domain="http://www.blogger.com/atom/ns#">forrester research</category><category domain="http://www.blogger.com/atom/ns#">applied market research</category><title>Email marketing to balloon by $2 Billion</title><atom:summary>“By 2014 direct marketers will waste $144 million on emails that never reach their primary target,” said Forrester Research Vice President and Principal Analyst David Daniels. “Successful Direct Marketing pros will alter their tactics to overcome inbox clutter and increase relevancy.”This comes in a business wire release today as Forrester forecasts that, spending on email marketing in the US </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/K9XmCjk0uhQ/email-marketing-will-balloon-by-2.html</link><author>noreply@blogger.com (Melissa)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/K9XmCjk0uhQ" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/06/email-marketing-will-balloon-by-2.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-6221208574935456733</guid><pubDate>Thu, 11 Jun 2009 18:48:00 +0000</pubDate><atom:updated>2009-06-11T15:05:38.854-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Noah Goldstein</category><category domain="http://www.blogger.com/atom/ns#">Changing minds</category><category domain="http://www.blogger.com/atom/ns#">UCLA Anderson School of Management</category><category domain="http://www.blogger.com/atom/ns#">Las Vegas</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><title>TMRE Speaker Profile: Noah J. Goldstein</title><atom:summary>Noah J. Goldstein will be a keynote speaker at this year's The Market Research Event.  The Market Research Event will be taking place from October 18-21, 2009, in Las Vegas, Nevada.  He will be presenting "Yes! – Proven Ways for Marketer Researchers to Become More Persuasive."Noah J. Goldstein is Assistant Professor of Human Resources and Organizational Behavior at the UCLA Anderson School of </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/wr_B8XdqnHY/tmre-speaker-profile-noah-j-goldstein.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/wr_B8XdqnHY" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/06/tmre-speaker-profile-noah-j-goldstein.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-2918778220824919509</guid><pubDate>Mon, 08 Jun 2009 14:10:00 +0000</pubDate><atom:updated>2009-06-08T10:33:09.618-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Webinar</category><category domain="http://www.blogger.com/atom/ns#">BuzzBack Market Research</category><category domain="http://www.blogger.com/atom/ns#">TMRE Webinar</category><title>Archived Web Seminar: What are Words Worth? New Ways to Optimize Consumer Language</title><atom:summary>If you missed the BuzzBack's live webinar last Thursday, here's your chance to view it at your own leisure! Watch the archive webinar.</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/ShMojASShTg/archived-web-seminar-what-are-words.html</link><author>noreply@blogger.com (Thiago)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/ShMojASShTg" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/06/archived-web-seminar-what-are-words.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-1740113811612096933</guid><pubDate>Thu, 04 Jun 2009 13:37:00 +0000</pubDate><atom:updated>2009-06-04T09:40:49.308-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Proctor and Gamble</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event 2009</category><category domain="http://www.blogger.com/atom/ns#">Joan Lewis</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><category domain="http://www.blogger.com/atom/ns#">PG</category><title>TMRE 2009 Keynote: Joan Lewis</title><atom:summary>Joan Lewis, Senior Vice President, Consumer &amp; Market Knowledge, at The Procter &amp; Gamble Company will share how P&amp;G’s Consumer &amp; Market Knowledge function steersCompany Strategy &amp; Innovation. Hear about the role consumer insights play in P&amp;G’s business cycle and how the research function drives competitive advantage and business growth. Don't miss her keynote session "How Consumer &amp; Market </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/ZbvqgjoRRWY/tmre-2009-keynote-joan-lewis.html</link><author>noreply@blogger.com (Thiago)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/_KqZo36PggfY/SifO2x66dqI/AAAAAAAAAzM/0V6Zeh5bl34/s72-c/clip_image001.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/ZbvqgjoRRWY" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/06/tmre-2009-keynote-joan-lewis.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-5006475800904191447</guid><pubDate>Fri, 29 May 2009 16:57:00 +0000</pubDate><atom:updated>2009-06-24T14:51:06.310-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">market research</category><category domain="http://www.blogger.com/atom/ns#">The future of market research</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><category domain="http://www.blogger.com/atom/ns#">Market research and the recession</category><title>Market researchers are optimistic about the future</title><atom:summary>The Next Gen Market Research blog recently conducted a poll of the market researchers in their LinkedIn group and found a lot of optimism about the coming months for market research.   Read the results of his poll here.</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/kxLDuu6oWRg/market-researchers-are-optomistic-about.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/kxLDuu6oWRg" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/05/market-researchers-are-optomistic-about.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-5200406490375883262</guid><pubDate>Thu, 28 May 2009 14:18:00 +0000</pubDate><atom:updated>2009-05-28T16:17:40.298-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">market research keynotes</category><category domain="http://www.blogger.com/atom/ns#">keynote speakers 2009</category><category domain="http://www.blogger.com/atom/ns#">steven sturm</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><title>TMRE 2009 Keynote: Steven Sturm</title><atom:summary>Toyota: Continuous Improvement Through ResearchSteven SturmGroup V.P., Americas Strategic Research &amp; Planning &amp; Corporate CommunicationsToyota Motor North America, Inc.Steven Sturm is Group Vice President of Americas Strategic Research and Planning and Corporate Communications for Toyota Motor North America, Inc. (TMA), the holding company for Toyota’s North American sales, engineering and </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/h0h76W_6OuY/tmre-2009-keynote-steven-sturm.html</link><author>noreply@blogger.com (Melissa)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/h0h76W_6OuY" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/05/tmre-2009-keynote-steven-sturm.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-1437875133416671801</guid><pubDate>Wed, 27 May 2009 15:56:00 +0000</pubDate><atom:updated>2009-06-04T12:08:27.864-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Web Seminar</category><category domain="http://www.blogger.com/atom/ns#">Webinar</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event 2009</category><category domain="http://www.blogger.com/atom/ns#">market research</category><category domain="http://www.blogger.com/atom/ns#">MarketTools</category><category domain="http://www.blogger.com/atom/ns#">TMRE Webinar</category><title>Free Webinar by MarketTools:  Quality Research on a Budget</title><atom:summary>There are a lot of online survey tools available these days that allow you to do one-off research projects for next to nothing. While these inexpensive tools are relatively fast and easy to use, they don’t always yield quality results on which you can base important decisions.  Why compromise?   There are ways to do quality research without breaking the bank.  Let us tell you how.Join us to hear </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/UDd8gfhR2DI/free-web-seminar-by-markettools-quality.html</link><author>noreply@blogger.com (Thiago)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/UDd8gfhR2DI" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/05/free-web-seminar-by-markettools-quality.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-2440412551312151689</guid><pubDate>Tue, 26 May 2009 15:20:00 +0000</pubDate><atom:updated>2009-05-26T11:26:15.214-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Overseas market research</category><category domain="http://www.blogger.com/atom/ns#">Minimized market research spending</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><category domain="http://www.blogger.com/atom/ns#">Harvard Business School</category><category domain="http://www.blogger.com/atom/ns#">Value experience</category><category domain="http://www.blogger.com/atom/ns#">Trusted market research partners</category><title>Market research in a recession</title><atom:summary>In a recent article at The Harvard Business School, they look at seven steps to reduce the impact of minimized spending when it comes to market research. They are:1. Stay focused.2. Enlist trusted partners.3. Value experience and judgment.4. Seize opportunities overseas.5. Go online with a dash of skepticism.6. Don't cut across the board.7. Keep an eye on the new consumer.Read in-depth about the </atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/bF1VsKhWA0E/market-research-in-recession.html</link><author>noreply@blogger.com (Jennifer)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">1</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/bF1VsKhWA0E" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/05/market-research-in-recession.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-2340276008933031393.post-4973833646646856011</guid><pubDate>Thu, 21 May 2009 19:40:00 +0000</pubDate><atom:updated>2009-06-10T16:59:30.175-04:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Futurists</category><category domain="http://www.blogger.com/atom/ns#">New Era in Market Research</category><category domain="http://www.blogger.com/atom/ns#">Alternative Futures</category><category domain="http://www.blogger.com/atom/ns#">Jim Dator</category><category domain="http://www.blogger.com/atom/ns#">The Market Research Event</category><title>Updated TMRE Speaker Profile: Jim Dator</title><atom:summary>Jim Dator will be a keynote speaker at this year's The Market Research Event.  The Market Research Event will be taking place from October 18-21, 2009, in Las Vegas, Nevada.  He will be presenting "How do you Research a Tsunami?         A New Era For       Market Research." Dator founded Alternative Futures in 1977, and is currently a professor at the University of Hawaii.  He is also the Head of</atom:summary><link>http://feedproxy.google.com/~r/TheMarketResearchEvent/~3/5I9pG0oDDn0/speaker-profile-jim-dator.html</link><author>noreply@blogger.com (Jennifer)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/_aUNWs0r0e_E/ShW0dF_41GI/AAAAAAAAArI/lVrMBEmX9vU/s72-c/M2128_dator.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/TheMarketResearchEvent/~4/5I9pG0oDDn0" height="1" width="1"/&gt;</description><feedburner:origLink>http://themarketresearchevent.blogspot.com/2009/05/speaker-profile-jim-dator.html</feedburner:origLink></item></channel></rss>
