The Market Research Event

Official Call for Presenters: The Market Research Event for Non-Research Leaders

noreply@blogger.com (Jennifer) — Wed, 15 Feb 2012 14:00:00 +0000

INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS

The Institute for International Research (IIR) is currently seeking presenters for:

The Market Research Event …for Non-Research Leaders

November 12-14, 2012

Boca Raton Resort & Spa • Boca Raton, FL

We invite you to submit a proposal for a speaking opportunity directly to Amanda Powers, Conference Director (apowers@iirusa.com) by Thursday, February 23, 2012 (see details below).

About the Event
The Market Research Event …for Non Research Leaders prepares the “non-market research” leader to understand market research as a business driver. The goal of the event is to bring together USERS of research for a “meeting of the minds” to discuss and debate the current and future value proposition of research and learn how to recognize debate, argue and discuss the opportunities, challenges, benefits, risks and real world applications of customer driven insights in making business decisions.

This is the first event to be designed around real-world issues leaders are facing today when using insights as a basis for decision making and the ALTERNERNATIVES to research as well. Our goal is to bring together a diversity of speakers across function, industry with unique points of view– those who are for and those who disregard research because they subscribe to the philosophy that the customer doesn’t know what it wants.

We are seeking both researchers and non-research leaders. Only corporate/client-side speakers will be considered. If you are a consultant or a solution/technology provider, please see contact details below for sponsorship/exhibit opportunities. Speakers receive FREE admission to the conference.

The Format
This is not your typical conference format. The format will feature big name keynotes including former Apple chief evangelist Guy Kawasaki, Nobel Prize winner Daniel Kahnem and Jonah Sachs, Author of Winning the Story Wars, followed by two interactive formats – Fishbowls and Conversation Panels.

We are looking for the following types of submissions:

• Fishbowl Speakers: We are looking for fishbowl contributors to participate on a fishbowl panel.
• Conversation Leaders: We are looking for you to share a 20 minute case study and lead a 20 minute interactive discussion amongst the group.

Fishbowl Topics:

• The Current and Future Value Proposition of Market Research
• Intuition vs. Data: The Debate to be Consumer-Driven or Not
• Methodology Assessment: Traditional vs. Emerging Methodologies
• Knowing when and how to Challenge Research
• Redesigning your relationship with vendors, suppliers and internal teams
• Leveraging Research…You have a finding now what?

Conversation Leader Topics: You will be expected to spend 20 minutes sharing your story, followed by 20 minute interactive discussion.

Topics include but aren’t limited to:

• Traditional Research Methodologies: Benefits & Limitations
• Incorporating New Research Methods into the Mix
• Do It Yourself Research
• Creating New Data vs. Data Integration and Mining
• Does the data already exist?
• Examples of using specific research methods. Choose one: Ethnography, Online Research, User Experience Testing, Neuroscience, Gamification, Social Media Listening, Mobile Research, Tracking Studies
• Measurement & ROI
• Evaluating Vendors & Proposals
• Writing an RFP

Sponsorship & Exhibit Opportunities:
If you are interested in sponsorship or exhibit opportunities please contact Jon Saxe, Senior Business Development Manager at jsaxe@iirusa.com or 646.895.7467.

Call for Presenters:
For consideration, please e-mail apowers@iirusa.com with the following information by Thursday, February 23, 2012:

• Proposed speaker name(s), job title(s), and company name(s)
• Which format you'd like to present
• The main theme/topic you plan to address
• A brief description about your point of view on the topic (3-4 sentences)
• What the audience will gain or learn from your presentation (please list 3-5 deliverables)

All the best,

Amanda Powers
Program Director
Institute for International Research

What could Google do with a hardware music device?

noreply@blogger.com (Jennifer) — Tue, 14 Feb 2012 17:51:00 +0000

Image Source: Memeburn

Google has had moderate success in their exploration into hardware, including Google TV and the Google Phone. It's goal is to ultimately get into the market and collect user data on behaviors. Fast Company reports that there is a prototype being developed at Google, and is most likely a device that will capitalize on the growing popularity of streaming music. This device would be used in the home, which would lead to a goldmine of information on consumers data on their habits when it comes to listening to music. Google is the company it is today because it has found has been able to collect user habits on platforms like YouTube, Google+, Googe Voice, among others, and turn that into revenue generated from targeted ads reaching the right audience.

At The Technology Driven Market Research Event, Google will be on hand to present Using Google for Consumer Insights. They will examine how companies can personalize the insights Google collects. If you'd like more information on the event taking place April 30-May 2 in Las Vegas, download the brochure here. And if you register to join us and mention code MRTECH12BLOG, you'll receive 15% off the standard rate!

Do you see a possible streaming device from Google as a success? Why or why not?

The Market Research Technology Event - Meet the 2012 Expert Speaker Faculty

noreply@blogger.com (Jennifer) — Thu, 09 Feb 2012 17:04:00 +0000

In the spirit of our industry flagship, The Market Research Event, we proudly present the new and expanded: The Market Research TECHNOLOGY Event, a holistic synthesis of intelligence, insights and implications. This is an event with practical lessons, productive debate and inspirational messages for moving forward and driving innovation in your organization.

The Market Research TECHNOLOGY Event is uniting industry leaders with their big-brand counterparts as they share the ground-breaking tools and technologies being used to enable "in the moment" research to better understand consumer behavior. For more information about the program and the speakers below, download the brochure.

Big Name Keynotes:

• Jane McGonigal, Author, Reality is Broken, and Gaming Guru
• Stan Stanunathan, THE COCA-COLA COMPANY
• Dan Ariely, DUKE UNIVERSITY
• Christopher Frank, AMERICAN EXPRESS, Author, Drinking from the Firehose
• Paul Mangone, OPENET, Co-Author, Drinking from the Firehose
• Tiffany Shlain, WEBBY AWARDS
• Paul Navratil, TEXAS ADVANCED COMPUTING CENTER
• Dr. A.K. Pradeep, NEUROFOCUS INC, Author, The Buying Brain
• Michael Tchong, Author, Social Engagement Marketing
Cross-Industry Market Research Leaders:
• Shubber Ali, Innovation Lead, ACCENTURE MANAGEMENT CONSULTING
• Tom Anderson, CEO, ANDERSON ANALYTICS
• Jeffrey Boorjian, Vice President - Marketing, CAESARS ENTERTAINMENT
• Stephen Cribbett, Co-Founder & CEO, DUB STUDIOS
• Phil Davis, GM of Sales & Marketing Services, RAPLEAF
• Arjun Dev Arora, CEO & Founder, RETARGETER
• Kate Ertmann, Owner, ANIMATION DYNAMICS, INC
• Peter Fader, Professor, Marketing, Co-Director, WHARTON CUSTOMER ANALYTICS, INITIATVE, WHARTON, UNIVERSITY OF PENNSLYVANIA

Cross Industry Market Research Leaders

• Denise Fletcher, Vice President, Innovation, HEALTHCARE PAYER & INSURANCE ACS, A XEROX COMPANY
• David Ginsberg, Director, Insights & Market Research, INTEL
• Marc Harwitz, Director, Market Research, AMERICAN CANCER SOCIETY
• Garth Holsinger, Vice President, Sales & Business Development, KLOUT
• Gwen Smith Ismael, Senior Vice President, Insights & Innovation, DECISION ANALYST
• Sterling Jackson, Research Manager, America's Shopper Insights, HEWLETT PACKARD (HP)
• Christopher Jones, Senior Manager, Player Insights, ZYNGA
• John Kearon, Chief Juicer, BRAINJUICER
• Kevin Lonnie, President, KL COMMUNICATIONS
• Mari Luangrath, Head Cupcakeologist, FOILED INC.
• Bill MacElroy, Chairman, SOCRATIC TECHNOLOGIES
• Tiffany McNeil, Manager, Strategy & Insights, DELMONTE FOODS
• Leonard Murphy, CEO, BRANDSCAN 360, LLC
• James Newswanger, Senior Research Manager, Corporate Workplace Analytics, IBM
• Sheila Normile, Principle Researcher, FACEBOOK
• Amy O'Connor, Senior Director, Analytics, NOKIA
• Sucharita Otta, Senior Consultant, Customer Analytics, AMERICAN CANCER SOCIETY
• Olga Patel, Senior Manager, Open Innovation, MATTEL
• Monica Plaza, Business Development Manager, GOOGLE
• Claudio Scapsis, Chief Georilla Officer, GEORILLAS LOCATION BASED MARKETING
• Ben Smithee, CEO, SPYCH MARKET ANALYTICS
• John Snowden, Filmmaker, SNOWDEN FILMS
• Philip Swisher, Senior Vice President & Head of Innovation, BROWN BROTHERS HARRIMAN
• John Williamson, Founder & CEO, QUALVU

It's an exciting time to be a researcher as these technologies open the door to a whole new world of research opportunity. It will take place April 30-May 2, 2012, in Las Vegas, NV. Register today for a peek into the future of the industry! As a reader of this blog when your register to join us today and mention code MRTECH12BLOG, you'll save 15% off the standard rate! If you have any questions about the event, feel free to email Jennifer Pereira at jpereira@iirusa.com or visit the webpage.

Borderless Access Panels expands to Indonesia and Turkey

noreply@blogger.com (Jennifer) — Thu, 09 Feb 2012 16:28:00 +0000

Borderless Access Panels has announced the launch of its new panels in two markets of Indonesia and Turkey. With already established panels in Brazil, Russia, India, China, Mexico, South Africa and Argentina; these two markets further strengthen its vision as the emerging market specialist.

Ruchika Gupta, President at Borderless Access Panels says, “Our vision to be the one stop survey partner for all emerging markets has been reinforced altogether with these 2 additions. Coming soon will be Taiwan, helping us put our foot firmer in the growing markets map. We look forward to helping our clients with their research and survey needs in the emerging markets.”

Global investors are catching on to the fast growing economy of Indonesia. It is no wonder that businesses are clamouring to create a presence in Indonesia to service these new set of consumers. Turkey eager to join the European Union is pushing economic reforms. The nation also boasts of a younger workforce than most of neighbouring Eastern Europe.

With such strong market forces behind the economy and beneficial changes reflected in both Indonesia and Turkey, Borderless Access Panels believes it is in the right place at the right time to answer questions that marketers most often ask, ‘Who will buy what and what will sell here?’.

Borderless Access Panels is a sponsor of The Market Research Event. TMRE will be taking plaec November 12-14, 2012, in Boca Raton, Florida. We're currently accepting submissions for presentations. For more in the event, visit the webpage.

About Borderless Access:
Borderless Access is the Emerging Market online research specialist with extensive experience in building and maintaining panels across geographies and cultures. Having proprietary panels in Brazil, Russia, India, China (BRIC) plus other emerging markets like Mexico, South Africa and Argentina allows it to reach significant share of global population. Its global partnerships enable clients to reach over 100 million consumers across 65 countries.

Borderless Access is the only online panel company within the emerging markets to be listed as preferred vendor for several Honomichl research companies and Fortune list companies.
Know more at: www.borderlessaccess.com

What can gameification do for market research?

noreply@blogger.com (Jennifer) — Wed, 01 Feb 2012 14:00:00 +0000

Gameification is a strong ally for many industries, and one industry poised to benefit is market research. In a recent interview with Rajat Paharia, of Bunchball at Research., he examines what it can do for the industry - not just enhance the experience users have while participating in market research, but possibly enhancing the sense of loyalty the participants have towards the brand presenting the options for research.

Accordign to Paharia, "When done correctly, gamification creates a stronger sense of loyalty with the brand, agency or company providing the application. Reward and prize-based incentives work, but if they aren’t automated and part of a system that someone can regularly return to, they won’t keep people engaged. In addition, if these achievements aren’t visible to the rest of the community, they might not be as compelling."

At The Market Research Technology Event, Jane McGonigal, Institute For The Future, will be on hand to present the keynote speech, "How Games can Empower you to GET Data" which will examine directly how market research could harness this powerful tool. For more information on Jane's speech and the rest of the program, download the brochure here. And, as a reader of this blog, when you register to join us April 30-May 2, 2012, in Las Vegas, and mention code MRTECH12BLOG to save 15% off the standard rate!

What do you think about gameification for market research? What benefits could it have for the industry?

QuestBack Expands Global Presence with New North American Headquarters

noreply@blogger.com (Jennifer) — Tue, 31 Jan 2012 21:21:00 +0000

Leading European provider of Enterprise Feedback Management pursues growth opportunity in North America

Oslo, Norway – January 31, 2012 – QuestBack, a global leader in enterprise feedback management (EFM), customer experience management and social CRM solutions, today announced the opening of its North American headquarters. QuestBack is Europe's foremost supplier of feedback management solutions and is recognized by Forrester as a leader among market-insights-focused EFM vendors. As part of the company’s North American expansion strategy, the Bridgeport, Connecticut office will be the foundation for rapid growth across the region and help support the company’s more than 5,000 international customers.

“QuestBack has experienced extraordinary international growth, particularly as a growing number of companies search for ways to leverage feedback from customers and employees through social channels,” said Ivar Kroghrud,
chief executive officer. “We see a great opportunity for growth in North America and have already experienced demand from businesses across all sectors – from consumer goods to financial services – to help foster current relationships and reach new audiences. Our North American headquarters will enable us to capitalize on this demand and work even more closely with our current customer base.”

With more than 16 years of global management expertise in the market research industry, Suresh Subbiah, president of North American operations, is driving QuestBack’s market penetration in the region. As part of the expansion, Suresh plans to double QuestBack’s North American revenues in the next year. To help support this growth, the company is focused on building out its sales and marketing talent in the U.S. with experienced market research veterans. Recent hires include Jill Ransome as the head of U.S. Marketing and Todd F. White, Eric Bell and Gigi Hayden have joined QuestBack as directors of Insight Solutions.

Founded in 2000, QuestBack quickly established itself as one of the leading global EFM providers. To help clients improve business insight through social media channels, the company recently acquired social CRM provider Globalpark and launched QuestBack Social Connect. Additionally, QuestBack's web-based services for relationship development helps companies to improve their performance, enhance satisfaction amongst employees and customers, as well as heighten market expertise.

QuestBack is opening its official North American headquarters at 1000 Lafayette Blvd. in Bridgeport, CT. For more information please visit: http://www.questback.net/.

About QuestBack
QuestBack Group is Europe's leading Enterprise Feedback Management and one of the world's Top 5 vendors. QuestBack provides online survey solutions, panel solutions and social CRM solutions - web-based services for relationship development through the collection, analysis, and follow-up of business critical information. QuestBack's clients achieve better financial performance through increasing the satisfaction and loyalty among their customers and employees. QuestBack was founded in 2000 and has achieved double-digit growth ever since. The Company is headquartered in Oslo, Norway with subsidiaries in seven countries and offices in a total of 17 countries, and serves over 5,000 customers across all sectors and industries, including Volvo, Ernst & Young, Coca-Cola, Microsoft and Bosch.

** ** **
The Forrester Wave™: EFM Vendors, Market Insights Platform Providers, Q3 2011, Forrester Research, Inc., September 27, 2011

Media Contact:
Cassie Smith
LEWIS PR
Phone: 617-226-8840
Email: QuestBack@lewispr.com

Prediction from The Market Research Technology Event Keynote

noreply@blogger.com (Michelle) — Wed, 25 Jan 2012 17:14:00 +0000

"The market research industry will not exist in its current form by 2020. Even by 2013, significant, clear signs of evolution will appear...

• One or two new players will emerge and become a big industry force by the end of the decade

• Technology will dramatically shape the way the insights industry evolves

• Big search engines and social media companies - with access to millions of individual insights - will become strong insights industry players

• There will be increased emphasis on on technology-enabled observation and listening type research

• There will be a dramatic increase in the use of Smartphones

• Big Data Analytics - led by consultants and IT giants - will amp up the pressure on traditional full-service industries

• As representative samples become impossible, MR will abandon that idea for most research studies"

- Stan Sthanunathan, VP-Marketing Strategy & Insights, Coca-Cola Co. (Atlanta, GA)

Keynote Spotlight

Join Stan at The Market Research Technology Event as he keynotes on "Technology...Embrace it or Get Left Behind!"

Rapidly changing technology is impacting the world of insights in a big way. It is going to fundamentally change the way insights are generated. Shift of mind-set, upgradation of skill sets and willingness to adapt are becoming existential imperatives. This presentation will provide an overview of some of the technologies that will shape the future of the insights industry. It will also articulate crucial success factors for not only surviving but thriving in this new world order. Understand how we need to change, how we change, and understand what new skills are required to survive and thrive in this rapidly changing world of insights.

Download the brochure for more information on Stan's session and the complete Market Research Technology Event program.

The Market Research Technology Event will deliver marketplace intelligence, from social media to mobile, to CRM, research innovation, text analytics and data mining. It's a holistic synthesis of intelligence, insights and implications. Join us in this new technological wonderland.

If you have any questions about the event, feel free to email Jennifer Pereira at jpereira@iirusa.com or visit the webpage here.

Cheers,

The Market Research Technology Event Team

The TMRE Online Network:

Twitter: http://www.twitter.com/tmre

Facebook: http://www.facebook.com/marketresearchevent

CALL FOR PRESENTERS: The Market Research Event 2012

noreply@blogger.com (Jennifer) — Tue, 24 Jan 2012 14:00:00 +0000

CALL FOR PRESENTERS: The Market Research Event 2012
November 12-14, 2012 * Boca Raton, Florida
Email kschram@iirusa.com by Friday, February 3, 2012.

** ** **
NOTE: Presenters are accepted on a rolling basis so early submissions are encouraged.

About TMRE
The Market Research Event (www.themarketresearchevent.com) is all about the business value of market research. With more than 140 sessions and 175 speakers, it is by far the most comprehensive market research conference in the world. Multiple tracks and symposia allow participants to truly customize their experience based on their unique learning goals.

Presenter Qualifications
TMRE is seeking client side executives to join the speaker faculty. Speakers can come from any department within the organization. Content must be original and not have already been presented at this or any other industry conference. Note: ONLY client-side submissions will be reviewed. If you are a market research firm, vendor, or consultant, please see below.

The Audience
In 2011, TMRE drew more than 1000 participants with more than 60% representing client side companies from all major industries including: CPG, Media & Entertainment, Finance & Insurance, Travel & Tourism, Durable Goods, Pharmaceutical & Healthcare, Retail, Energy & Utilities, Telecommunications, Technology, & Automotive and more.

Attendees have backgrounds in market research, consumer insights, marketing, intelligence, brand insights, marketing analytics, R&D, product development, innovation, customer experience, strategic planning, shopper insights and advertising among other related areas.

Suggested Topic Areas

1. Social Media & Communities
2. Shopper Insights
3. Consumer Trends
4. Segmentation
5. Biometrics & Neuroscience
6. Ad & Media Research
7. MR Leadership & Strategy
8. Market & Brand Insights
9. Insight Driven Innovation & Product Development
10. Business to Business Research
11. Data Analytics
12. Innovation in Tools & Techniques
13. Strategic Global Expansion
14. BRIC
15. ROI & Measurement
16. Activating Insights
17. Big Data
18. Mobile & Technology

We are also happy to consider topics not listed here that you feel would add value and be appropriate for the audience.

Submission Guidelines
Those who wish to be considered for the TMRE speaker faculty should send the following via email to Kelly Schram, Conference Director at kschram@iirusa.com no later than Friday, February 3, 2012:

1. Benefit oriented title of session
2. Summary of session (no more than 150 words)
3. What is NEW about the presentation
4. Full contact details for speaker including name, title, company, email, phone and mail

If your submission is selected, portions of your summary will be used to promote your participation. In an effort to ensure the utmost quality, all final presentations will be subject to review by our content review board prior to the event.

Past Speakers Include:

Stan Sthanunathan, Vice President, Marketing Strategy & Insights, The Coca-Cola Company, Paulette Kish, Strategic Insights Officer, Mars Petcare, Julia Oswald, Vp, Strategy & Insights, Domino’s Pizza, John Wright, Director, Consumer Insights, Safeway, Renee Pezzi, SVP, Research, Citizen’s Bank, Mike Greco, EVP of Strategic Insights, A&E, Bill Hoffman, SVP, Consumer Insights Best Buy, Susan Wagner, VP, Global Strategic Insights, Johnson & Johnson, Stan Turek, VP Customer Strategy & Shopper Insights, PepsiCo, Dan Zigmond, Technical Lead & Manager, Ad Quality & Pricing Group, Google TV, Joel Aach, VP Consumer Insights, Darden Restaurants, Barry Blyn, VP, Consumer Insights, ESPN

Benefits to speakers
Each speaker receives the following:

1. Free pass to the event including access to all pre-conference symposia and workshops
2. Continental breakfast and lunch
3. Admittance to exclusive networking activities
4. Unique discount code entitling anyone who uses it to 20% off the standard conference rate

Special notices to market research firms, vendors and solutions providers
This call is limited to client side presenters. If you are a vendor, consultant, solution provider, or technology provider and would like to speak at TMRE, please contact Jon Saxe at jsaxe@iirusa.com or 646-895-7467 or Sarene Yablonsky at syablonsky@iirusa.com or 646-895-7474.

Lock in the Lowest Rates to Attend The Audience Measurement Event Today

noreply@blogger.com (Michelle) — Fri, 20 Jan 2012 20:38:00 +0000

Have you heard the news? The producers of The Market Research Event and Shopper Insights in Action are bringing you The Audience Measurement Event, an event focused on understanding and translating consumer media consumption.

For 2012, we invited the most visionary thinkers and future forward industry pioneers to share real world case studies and new, never before seen content.

Joining us as a keynote is world-renowned cognitive scientist, Deb Roy, CEO of Bluefin Labs, a tenured member of the MIT faculty and director of the Cognitive Machines Group at the MIT Media Lab. In his recent Harvard Business Review Blog post, Roy shares insight on the implications of social engagement to mass media. At the event Deb Roy will share what this means for brands. (Mass Media's New Engagement Measures)

Keynote Spotlight: Closing the Gap Between Social Media & Mass Communication -

People have always talked about what they watch on television - be it sitcoms, sports or commercials. The emergence of social media platforms now makes it possible for people to voice those opinions publicly, frequently, in real-time and on a scale previously unheard of. Bluefin Labs' innovative technology links social media comments directly to their televised source, enabling networks, brands and advertisers to gain deep insight into how audiences are responding.
• The benefits of understanding how audiences react to TV
• Eye-popping visualization of the social response to mass media
• Actionable insights for optimizing programming, ad planning and creative decisions

It's finally the event your industry has been asking for - 100% real world, new perspectives and practical in every way. Download the conference brochure for full details.

If you're passionate about what's happening now and what's next, join us. Save $400 when you register today. Mention your exclusive Code: AMBLOG. Register here.

Predictions for the Future of Market Research from Industry Insider, Stan Sthanunathan

noreply@blogger.com (Jennifer) — Wed, 18 Jan 2012 17:43:00 +0000

Prediction from The Market Research Technology Event Keynote, Stan Sthanunathan, VP-Marketing Strategy & Insights, Coca-Cola Co. (Atlanta, GA)"

"The market research industry will not exist in its current form by 2020. Even by 2013, significant, clear signs of evolution will appear...

• One or two new players will emerge and become a big industry force by the end of the decade
• Technology will dramatically shape the way the insights industry evolves
• Big search engines and social media companies - with access to millions of individual insights - will become strong insights industry players
• There will be increased emphasis on on technology-enabled observation and listening type research
• There will be a dramatic increase in the use of Smartphones
• Big Data Analytics - led by consultants and IT giants - will amp up the pressure on traditional full-service industries
• As representative samples become impossible, MR will abandon that idea for most research studies"

From market research to business intelligence, the tools available are growing exponentially, the knowledge available is astounding, the game is changing, and therefore, so are we. We proudly present the new and expanded: Market Research Technology Event, a holistic synthesis of intelligence, insights and implications. This is an event with practical lessons, productive debate and inspirational messages for moving forward and driving innovation in your organization.

To learn about this innovative program and for more information on Stan's session and the complete Market Research Technology Event program here.

The Market Research Technology Event will take place April 30-May 2, 2012, in Las Vegas, NV. As a reader of this blog, when you register to join us and mention code MRTECH12BLOG you’ll receive a 15% discount off the standard rate! If you have any questions about the event, feel free to email Jennifer Pereira.

The value of the tablet to market research

noreply@blogger.com (Jennifer) — Mon, 16 Jan 2012 20:01:00 +0000

From April to September 2011, there was a 73% increase in the number of emails open on a tablet. One of the most popular ways for market researchers to collect survey results from respondents is to send emails. This coupled with the ease and use and portability of the device gives Market Researchers a whole new world to examine when it comes to collecting results for surveys.

However, Kinesis Surveys cations that Market Research not get completely caught up in the new trend, as many consumers are still working on all platforms, and that it is very important to continue to offer the surveys where the consumer will take them, which still includes the PC and via SmartPhones. The need for an integrated, multi modal research plan is more important than ever.

At The Market Research Technology Event, Roxana Strohmenger, Analyst, Forrester, will be on hand to present "Leveraging An Integrative Approach With Multiple Mobile Techniques To Get A Richer Understanding Of The Brazilian Consumer" will look at how Forrester did research in Brazil to get a complete understanding of their customer - connecting with them in the survey format that best suited their customer. For more information on this presentation and the rest of the event, download the brochure here. Also, as a reader of this blog, mention code MRTECH12BLOG to save 15% off the standard rate when you register to join us this April in Las Vegas!

In the past year, the tablet has already caused large waves to roll through the traditional market research methods. What do you see as the role of tablets in market research technology in 10 years?

Mobile shopping up in the 2011 Holiday Season

noreply@blogger.com (Jennifer) — Thu, 12 Jan 2012 16:39:00 +0000

Consumers are ready and willing to begin making their holiday purchases on the phone according to a new study from Foresee. However, return and repeat purchases often depend on the satisfaction of that online shopping experience. This past holiday season, 34% of shoppers used their cell phones to visit mobile retailers online and 15% of those consumers purchased directly from them. This is an 11% increase from the 2010 holiday season. Amazon and Apple ranked as some of the highest in satisfaction with mobile consumers, while Target, Walmart and Sears ranked among the lowest. According to Venture Beat, when sites are evaluating their mobile presence for shopping for their consumers, they should also take into consideration that happy mobile customers are 54% more likely to return and purchase a product in the future.

At The Market Research Technology Event, taking place this April 30-May 2, 2012, in Las Vegas, there will be a full day symposium focusing on mobile market research and the impact mobile has on your customers called "Mobile Research & Technologies Symposia." Companies featured include Forrester, Nokia and HP. For more information on this symposia and the rest of the agenda, download the brochure here. Also, as a reader of this blog, you receive an exclusive discount of 15% off the standard rate when you register and mention code MRTECH12BLOG!

How big of a role do you see mobile shopping playing in the future? What are some of the best companies, other than Apple and Amazon, best prepared for the consumer experience?

Complimentary Web Seminar: How the Impending Facebook and Google Invasion Will Revolutionize MR

noreply@blogger.com (Jennifer) — Wed, 11 Jan 2012 18:46:00 +0000

Title: Objects in Mirror Are Closer Than They Appear
Speakers: Kevin Lonnie & Sean Holbert, KL Communications
Date: Wednesday, January 25, 2012
Time: 1:00 - 2:00 PM EDT

Presenters: • Kevin Lonnie, CEO & Founder, KL Communications
• Sean Holbert, Executive VP, Client Relations,

Register here.

About the web seminar:
This webinar will examine the opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, Neuromarketing, etc.) and offer recommendations/best practices on how to bring them into your research arsenal.

Over the next ten years, the MR industry will see its relationship with consumers evolve from respondents to participants. And we will best achieve this new collaborative relationship by weaving our research tools with the interactions provided us via social networking.

Attendees will learn about:

• Social Media Listening: How to integrate conversations about your brand into your traditional MR to validate findings and generate new hypotheses.
• Gamification: Survey designers will need to become survey engagers in that it will be as important to create an appealing fun environment as it will be to craft questions.
• CrowdSourcing of New Products/Services: Passionate customers don't want to just sit on the sidelines, they want to participate in the creation process.
• Neuromarketing: Learn what consumers really think about your new product/ad with a roadmap of firing neurons that words just can't equal!
• MROCs: No longer just one sided conversations. MROCs will evolve so that members largely determine the content, allowing clients to tap into the wisdom of their passionate customers.
• Mobile: Finally, we can capture customers in the moment of their purchase decision.
• The Impending Facebook and Google Invasion: Utilizing their massive proprietary database, these goliaths are well positioned to dominate our industry unlike anything we've seen before.

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar. Sponsored by: KL Communications.

The Market Research Technology Event Full Program Now Available!

noreply@blogger.com (Jennifer) — Tue, 10 Jan 2012 14:37:00 +0000

From market research to business intelligence, the tools available are growing exponentially, the knowledge available is astounding, the game is changing, and therefore, so are we.

We proudly present the new and expanded: Market Research Technology Event, a holistic synthesis of intelligence, insights and implications. This is an event with practical lessons, productive debate and inspirational messages for moving forward and driving innovation in your organization.

We are arguable in the midst of the most major sea of change the industry has ever seen. Historically market research has been the main driver of data collection - but now, with the explosion of data available and convergence of so much data - researchers are expected to perform data integration, aggregation and prediction alongside their data collection.

Download the brochure for the full speaking roster and session descriptions.

Don’t forget, as a reader of this blog, we’d like to offer you an exclusive discount of 15% off the standard rate when you register and mention code MRTECH12BLOG! If you have any questions about the event, feel free to email Jennifer Pereira at jpereira@iirusa.com.

Online television viewing habits in the UK slowing

noreply@blogger.com (Jennifer) — Wed, 04 Jan 2012 17:06:00 +0000

The growth of online television program viewing in the UK is slowing. According to The Guardian, between November 2010 and 2011, there was a growth of 5%. In the group of 4,000 viewers, 11.2% of them watched television onilne in 2010 and a small increase of 14.4% watched TV online the next year.

What could be causing the slowing growth is the increasingly easy to access set-top-boxes on demand and rewatch instantly services.

However, with internet television growing slowly in the UK, one area intersting area seeing growth is the viewing of television shows on mobile devices. This was up from 1.9% in 2010 to 3.0% in 2011, the demographic showing the most growth was age 15-39, with a growth from 5.8% to 9.8% in the span of a year.

This year at The Audience Measurement Event, TiVo & Acxiom will be on hand to present Your Segments – Their Viewership to look at who watches television, where, and how to best invest your advertising medium through this medium. For more information on this session and the event,download the brochure.

Augmented reality glasses on the way from Google?

noreply@blogger.com (Jennifer) — Tue, 03 Jan 2012 19:08:00 +0000

Can you imagine walking around with a pair of glasses on and targeted information appears in the lens of your glasses? According to a recent post from Fast Company, Google is working very diligently at making this a reality. Their connection with the Android makes the technology possible, and their extensive database with user information would allow anything that appears on the glasses lens to be selected specifically for the user.

At this year's The Market Research Technology Event, we'll have a full day symposium on Mobile Research & Technologies Symposia, which looks specifically at new technologies like this that can look at how people use technology on the go, and possibly how augmented reality could fit into the picture in the future. As a valued reader of The Market Research Event’s blog, we’d like to offer you an exclusive discount of 15% off the standard rate for The Market Research Technology Event when you register and mention code MRTECH12BLOG! If you have any questions about the event, feel free to email Jennifer Pereira at jpereira@iirusa.com or visit the webpage.

What impact could technology like this have on the user? What would be the advantages for marketers with an augmented reality like this?

Introducing The Audience Measurement Event

noreply@blogger.com (Jennifer) — Wed, 21 Dec 2011 15:22:00 +0000

Over 10 years ago, we identified an overwhelming need in the marketplace - to create a client-rich Market Research Event that focused on the business value of research. Today, The Market Research Event is the largest, most comprehensive research event in the world.

The research community voice is echoed once again, this time from those charged with media research. With fragmentation and the acceleration of digital, social and mobile, we've been asked to apply the same best practices to create this event. Introducing...

The Audience Measurement Event
May 21-23, 2012 | Chicago, IL
Register by this Friday, December 23rd & Save $400 off the standard rates!
Mention your exclusive Code: AMBLOG

The Audience Measurement Event is focused on the business value and actionability of understanding and translating consumer media consumption. The event features a robust agenda filled with real-world case-studies (from industry leaders including AT&T, Microsoft, Google, Procter & Gamble, Time Warner Cable, TiVO, Hearst Magazine, Turner Broadcasting and more! ) and new, never before seen content by visionary thinkers and future forward industry pioneers. The result is a more comprehensive view on creating your ideal media mix strategy. View the event preview now.

Keynotes include:

• David Eagleman, Renowned Neuroscientist, Author, Incognito: The Secret Lives of the Brain
• Deb Roy, Director, Cognitive Machines Group, MIT Media Labs, Co-Founder, Bluefin Labs
• Kit Yarrow, Consumer Psychologist, Golden Gate University, Author, GenBuy
• Michael Holmes, Director, Insight & Research, Ball State University Center for Media Design

Content Focus Areas:

• Consumer Centric Approaches
• Measurement & Advantage Analytics
• Brand Engagement
• Path to Purchase
• Consumption & Multi-Tasking Patterns
• Content vs. Monetization
• Media Integration
• Consumer Trends
• The Future Media Landscape
• Consumer Lifetime Value

We hope to see you among the most visionary thinkers, brand marketers and media powerhouses next May!

Five Principles for 3MS: Making Measurement Make Sense Initiative

noreply@blogger.com (Jennifer) — Tue, 20 Dec 2011 14:00:00 +0000

Net News Click looks at the initiative that starts January 1, 2012, to begin a standardization of metrics across the web and other platforms to make measurement make sense. The coalition between the Interactive Marketing Bureau, the Association of National Advertisers, and the American Association of Advertising Agencies began outlining goals and principles to begin testing in the first six months of 2012.

In an initiative to make metrics across all platforms make sense:
1. Move toward a standard of “viewable impressions” rather than the served impressions currently counted to measure traffic.
2. Online advertising to move to a currency based on audience impressions, not gross ad impressions.
3. Creation of a transparent classification system to mitigate the myriad ad types found in online media as opposed to traditional media.
4. Acknowledge an industry inundated in digital interaction metrics, many of which are irrelevant to brand marketers. It calls for identifying and defining metrics most valuable to brand marketers and defining and implementing reliable standards for the existing metrics.
5. Making digital measurement increasingly comparable and integrated with other media. Doing so would facilitate cross-media platform planning, buying and evaluation, all of which is presently encumbered by digital’s stubborn exceptionalities.

This will benefit both the buy and sell sides of those who rely on the metrics to make their decisions. Read more about the initiative here.

Borderless Access Panels Expands to Argentina

noreply@blogger.com (Jennifer) — Thu, 15 Dec 2011 17:30:00 +0000

Borderless Access Panels has announced the launch of its latest addition in the growing list of proprietary panels - Argentina. The emerging markets online panel specialist had recently expanded its capabilities from Brazil, Russia, India, China and Mexico into South Africa, empowering global organizations to conduct research in high potential markets. Close at it heels comes the launch of its Argentina Online Panel.

Dushyant Gupta – SVP, explaining the rationale for choosing Argentina says – “Argentina was picked out as the obvious choice in the LatAm region after our establishing a foot print in Brazil & Mexico and also for its growing global significance as the next set of growth driver market in this region’”

About Borderless Access:
Borderless Access is the Emerging Market online research specialist with extensive experience in building and maintaining panels across geographies and cultures. Having proprietary panels in Brazil, Russia, India, China (BRIC) plus other emerging markets like Mexico, South Africa and Argentina allows it to reach significant share of global population. Its global partnerships enable clients to reach over 100 million consumers across 65 countries.

Borderless Access is the only online panel company within the emerging markets to be listed as preferred vendor for several Honomichl research companies and Fortune list companies.
Know more at: www.borderlessaccess.com

Announcing The Market Research Technology Event 2012!

noreply@blogger.com (Jennifer) — Wed, 14 Dec 2011 19:41:00 +0000

Last year, the industry was wowed by the first ever Technology Driven Market Research Event. There's a reason.

In the spirit of our industry flagship, The Market Research Event, we proudly present the new and expanded: The Market Research Technology Event, a holistic synthesis of intelligence, insights and implications. This is an event with practical lessons, productive debate and inspirational messages for moving forward and driving innovation in your organization. This year, TMRTE will take place April 30-May 2, 2012 in Las Vegas.

What's New for 2012?

- Full-Day Neuro-Immersion Workshop run by Dr. A.K. Pradeep

One session with Dr. A.K. Pradeep wasn't enough, so for 2012 we've scheduled a full day! It's an in-depth look at how neuromarketing is being applied to the world of brand, product and packaging design, shopper experience, market research and advertising.

- All-Day Intensive on Mobile Research & Technologies

As the world grows more mobile and as commerce grows ever more social, the importance of technology to capture data in real time grows exponentially. Learn how the industry leaders from Socratic Technologies, Forrester, Animation Dynamics, Nokia and more, are using Mobile Research in their business.

- Expanded Agenda featuring 3 Breakout Tracks Intelligence: Learn about the ground-breaking tools that are being used to collect data, and leverage industry knowledge to expand your company's technological palate

Intelligence: Learn about the ground-breaking tools that are being used to collect data, and leverage industry knowledge to expand your company's technological palate
Insights: Move into the world of application and analyzing processes. See how companies are turning collected data into valuable research insights
Implications: Evaluate your intelligence gathered and apply your insights to real-time action plans. Hear successful case-studies from the top client-side companies

- All New Keynotes Covering the Latest in Market Research Technology including leaders from The Coca-Cola Company, Institute for the Future and more! For the full list, visit our blog here:

• Stan Sthanunathan, VP, Marketing Strategy & Insights, The Coca-Cola Company
• Michael Tchong, Analyst, MichaelTchong.com
• Paul A. Navratil, Ph.D., Manager - Visualization Software, Texas Advanced Computing Center
• Jane McGonigal, Director, Game Research & Development, Institute for the Future, Author, Reality is Broken
• Dan Ariely, James B. Duke Professor of Behavioral Economics, Duke University, Author, Predicatably Irrational: The Hidden Forces that Shape Our Decisions
• And more!

From market research to business intelligence, the tools available are growing exponentially, the knowledge available is astounding, the game is changing, and therefore, so are we. The complete agenda will be released early January 2012.

As a valued reader of The Market Research Event’s blog, we’d like to offer you an exclusive discount of 15% off the standard rate for The Market Research Technology Event when you register and mention code MRTECH12BLOG! If you have any questions about the event, feel free to email Jennifer Pereira at jpereira@iirusa.com or visit the webpage.

Pandora looking for traditional measurement to compete with radio stations

noreply@blogger.com (Jennifer) — Thu, 01 Dec 2011 16:30:00 +0000

Image Source

Pandora owns 4% of all US radio airplay time, but has been challenged by the measurement of their audience to compare their reach with traditional radio stations. From July 31, 2010- July 31, 2011, earned $203 million in revenue, $176 million came from advertising. Every year, radio receives $17 billion in re venue, and Pandora believes that by having a universal audience measurement tool between streaming and air, they can begin to profit more from advertising. They are working with Arbitron, who believes they will have a solution for Pandora some time in 2012.

According to AdAge, Paul Krasinski, senior VP-digital media at audience measurement company Arbitron, states that his company "will combine over the air and streaming measurement to provide a holistic look at audio consumption across devices, channels and platforms."

What other benefits does a measurement tool that can compare traditional radio listening and streaming radio listening have for the industry? Do you see Pandora beginning to profit more from a tool like this?

Borderless Access Panels expands to South Africa

noreply@blogger.com (Jennifer) — Wed, 30 Nov 2011 17:41:00 +0000

Borderless Access Panels Pvt. Ltd. today announced the market launch of its proprietary panel in South Africa. The emerging market research specialist expands its capabilities from Brazil, Russia, India, China and Mexico into South Africa, empowering global organizations to conduct research in high potential markets.

Dushyant Gupta, Senior Vice President of Borderless Access Panels on the occasion said, “South Africa the economic powerhouse of Africa is not only in itself an important emerging economy; it is also the gateway to other African markets. Acer, Barclays, BMW, GE, Alcatel all have a presence in South Africa and we see an increased presence of more international organizations setting up local offices. With global players there and a growing market, it then becomes imperative to feel the pulse of South Africa and that’s where Borderless Access comes into picture.”

Ruchika Gupta, President at Borderless Access adds, “Borderless Access is the undisputed leader for online panels in these hard-to-reach markets with a significant representation of its population in our growing panel. With global experience, industry experts who have crossed cultural boundaries and succeeded in building a robust panel, Borderless Access is your one-stop survey partner in the emerging markets.”

About Borderless Access:
Borderless Access is the Emerging Market online research specialist with extensive experience in building and maintaining panels across geographies and cultures. Having proprietary panels in Brazil, Russia, India, China (BRIC) and Mexico; and partnerships enables them to reach over 100 million consumers across 65 countries.

Borderless Access is the only online panel company within the emerging markets to be listed as preferred vendor for several Honomichl research companies. Borderless Access is the chosen sample provider for select CPG firms & Fortune Top 10 Technology giants.
Know more at: www.borderlessaccess.com

Can celebrity endorsement help your brand?

noreply@blogger.com (Jennifer) — Tue, 29 Nov 2011 14:56:00 +0000

The answer is yes, celebrities can help endorse your brand. However, the trick is to identify the right celebrity to embrace your brand and share it with their followers. Ipsos recently surveyed an online panel to reveal who were the most influential celebrities to help endorse a brand. Who were they? Betty White, Denzel Washington, Sandra Bullock, Clint Eastwood, Tom Hanks and Harrison Ford were the top ranking celebrities. According to the panel, who are the best celebrities to stay away from when looking for celebrity endorsement? Paris Hilton and Charlie Sheen.

This celebrity endorsement topic made me wonder about the newer advertising tool many celebrities and companies. In this article from the USA Today, they cited that only 11% of US adults are on Twitter and follow their preferences. So when a celebrity tweets, their audience is automatically self selecting. Many of the celebrities mentioned were similar to those mentioned in the "Least Trusted".

Do you think your audience has respect for celebrity endorsement? Do you trust Twitter as a platform to communicate through celebrities about your products?

Live from TMRE: Reactions from #TMRE 2011

noreply@blogger.com (Jennifer) — Mon, 28 Nov 2011 20:22:00 +0000

Did you miss anything at TMRE? Here are some of the best recaps of various reviews around the web from this year's event. Don't see one of your favorites? Email it to jpereira@iirusa.com and it can be added to the list!

The Market Research Event: Live Blog Coverage
PAI Blog: Text Analytics: Summarizing the #TMRE Hashtag traffic
Survey Gizmo: The Market Research Event 2011: Day One Recap
Survey Gizmo: The Market Research Event 2011: Five Takeaways
The Pert Group: Beyond the Traditional at The Market Research Event
Insights Gal: Wrapping Up On TMRE: InsightsGal’s TMRE Top 10
TRC Market Research: Thoughts on TMRE 2011
Affinnova: The Market Research Event 2011 - Recaps & Session Reports
Luminosity: The Market Research Event – A Twitter Review
Gut Check It: Highlights from TMRE 2011
Chadwick Martin Bailey: TMRE Highlight: The Art of Choosing
@LoveStat: Session Recaps
Tamara Barber: Innovation: Everything Is Incremental
Research Live: The three Cs of TMRE
Food & Beverage: PepsiCo and Sentient Decision Science win award at TMRE
Quirks: Make new trends but keep the old: Researchers reflect on TMRE programming
Sentient Insight: Winners of the 2011 EXPLOR Award
Next Gen Market Research: 2011 NGMR Innovation Awards

Leading Yahoo’s Search for Metrics that Matter

noreply@blogger.com (Marc Dresner) — Fri, 18 Nov 2011 19:05:00 +0000

Flush with Data, Web Giant’s Insights Team Seeks Answers

By Marc Dresner, IIR

Yahoo VP Research and Strategic Insights Lauren Weinberg has a very happy problem: Her clients are data junkies and she’s got more than enough supply to meet demand. The challenge Weinberg and her colleagues face is how to make sense of it all.

Yahoo has an astonishing amount of data and information to be brought to bear for both its own advantage and that of its clients, and Weinberg manages a research function whose activities run the gamut from 30K-ft macro views to discrete, custom campaign analytics.

“The biggest thing we see is that everyone just wants more data,” Weinberg told The Research Insighter. “There are so many metrics available, so we do a lot of our own research just to try to figure out what the different metrics mean.”

In this episode of TMRE’s executive interview podcast series, The Research Insighter, Lauren Weinberg takes us inside Yahoo’s marketing and sales from a research perspective, shares her concerns about data overload and tackles the question of how to deliver insights in a flux media landscape.

Listen to the interview.

Read the transcript.

ABOUT THE AUTHOR/INTERVIEWER
Marc Dresner is an IIR USA communication lead with a background in trade journalism and marketing. He is the former executive editor of Research Business Report, a confidential newsletter for the market research and consumer insights industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.