Marketing Blagger

Reader Polls: Social Media Tools

Andy — Fri, 17 Apr 2009 08:46:38 +0000

First of all it confirms the significance of blogging as a key business communications tool. It’s interesting to see how many different types of business have jumped onto this marcoms tool, with everyone from CEOs to technical R+D experts, professional services firms and more. Working with small businesses I find blogging can provide a good platform for demonstrating your expertise, creating a feedback channel for customers, providing a place to foster conversation with existing and prospective customers and much more.

Ten Reasons Why Businesses Fail to Make Networking Work for Them

Andy — Mon, 06 Apr 2009 13:54:05 +0000

Ten Reasons Why Businesses Fail to Make Networking Work for Them. A few weeks ago I met with networking expert Andy Lopata and asked if he would be so kind as to write a post for the Marketing Blagger. It wasn't too long before the following landed in my inbox including some pretty good top tips on how to get the most of out networking. Certainly I agree with #6 - far too many people attend networking events just want to sell, when in relaity most people are not there to buy. Think about the long term and build relationships, rather than simply selling.

Hot Tips for Raising Venture Capital

Andy — Mon, 02 Mar 2009 20:02:38 +0000

I attended a really superb event last week for female entrepreneurs looking for finance to run their expanding or in some cases start-up business.

Task Management 101

Andy — Sun, 08 Feb 2009 16:31:43 +0000

An associate of mine, who is a very organised and driven businessman, recently showed me how he prioritises his workload to make sure he spends his time on the right tasks. He essentially divided a sheet of A4 paper into quarters and catagorised each task based on its urgency and importance. You can see what [...]

Kick Starting 2009

Andy — Fri, 23 Jan 2009 19:57:42 +0000

I decided that to stave off the January Blues I’d take a holiday in the first couple of weeks of the year and head to a place where the sun actually shines and where the sea temperature would be a little over freezing. The best bet to avoid a long haul flight and to keep [...]

The Next 3 Event Promotion Meme

Andy — Tue, 02 Dec 2008 13:32:33 +0000

I was reading my friend Julius’ event manager blog again recently to pick up some inspiration. It’s always full of great ideas for event promotion and management. Anyway, he had this slide deck embedded from SideShare with some innovative ideas for how to promote an event offline. I hope Julius you don’t mind if I [...]

PR 2.0 Seminar

Andy — Mon, 01 Dec 2008 16:25:29 +0000

PR 2.0 – is your communication online, on-message? was the title of the Chartered Institute of Public Relations’ Marketing Communications Group’s latest seminar, held on 26th November 2008. The perils and opportunities for PR professionals are many – with social media such as Facebook, blogs, video and audio clips but most PR practitioners lay way behind, [...]

Simple Tips for Surviving Corporate Events

Andy — Mon, 24 Nov 2008 19:22:05 +0000

It’s been a couple of weeks since my last post because I’ve been knee deep in event management work and pitching for work next year. I’ve literally hardly stopped working for three weeks – which is something I’m seeing a lot as people try to get as much work completed as possible before the recession [...]

What Can President Barack Obama do for your Business?

Andy — Wed, 05 Nov 2008 09:16:09 +0000

Ok so I won’t pretend to be able to predict how President Elect Barack Obama will impact your business world, but I would like to offer my congratulations to the new President and all of the American people for what will undoubtedly be an exciting time of change. Also, a huge well done to John [...]

Latest Reader Poll Results

Andy — Mon, 27 Oct 2008 15:51:42 +0000

It’s been a while since I started the last reader poll and it’s time to close this one off. So I asked the question, ‘which of the following direct sales tactics is the most effective?’ with the following options: Face to face, Telesales, Direct mail, Email shots, Other. It was no surprise to see face [...]